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0007--SWP--0398 40
N29163
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YOUir 1937 PAINT MAR
Every^indicator points to 1937 as the
p^jjMit year in history. Construction... remodelg|i?g . . . better business . . . higher wages . . . & BETTER TIMES will mean paint sales in
excess of 1936, a record paint year for Sherwin-Williams Dealers.
1937
THE GREATEST YEAR IN PAINT
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PRESENTING YOUR
SHERW/N-
Wil l ia ms
ADVERTISING and MERCHANDISING
PLANS FOR 1937
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Sh e r w in -Wil l ia ms CO-OPERATION
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IT'S THE BEST EVER!
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And it's the reason for the SherwinWilliams 4 to 1 preference . . . for more homes being painted with SWP than any other paint... for the tremendous sales for SherwinWilliams Paints .. . for your banner
year in 1937
' "IT'S YOURS TO USE IN THE BIGGEST PAINT YEAR EVptrt
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FOR THE BIGGEST SELLING YE IN PAINT HISTORY!
MAGAZINES
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THE HOME DECORATOR
PROFESSIONAL MAGAZINES
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BIGGEST AND BEST
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PAINT SELLING PROGRAM YOU'VE EVER
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"TRUTH ABOUT HOUSE PAIN
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^ NEWSPAPER ADVERTISING
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TRUTH ABOUT HOUSE PAINT'* BOOK'
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WINDOW ADVERTISING SPOT BROADCASTS
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WOMEN'S MAGAZINES
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( NSUMER PREFERENCE
OUTDOOR ADVERTISING
COMPLETE COVERAGE
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ALRIGHT --LET'S GO
ALL THIS SHOULD MEAN THAT 1937 WILL BE YOUR MOST PROFITABLE PAINT YEAR.
IT DEPENDS UPON YOU!
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f a h v o ueitsuer t s t a t l s a t luutsunv, r.t. a k l smtrm > s imk h iw il l u ms e s t a t b p a in t in g saurian
To Every Estate Owner and Superintendent -- an offer
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Dear Sit: It itour belief that there are (ew tliio dial rank with a gentleman** intereat in hi* estate. To create Us proper beauty and insure its lasting protection U an obsession of every estate owner and superiiilciKkiit. Right painting--and the right palm--are such Important essential* to both beauty and protection, we with to make Otis offer.
The Sherwin-Williams Company will place at your disposal, the service* of a paint engineer. He will devote whatever time is neces sary to study your estate painting mi all its ramifications; he will prepare ipiultficaiions for vonr estate just as he would fur your plant, your office building, or vonr properties; lie will act at your
painting engineer and consultant. THERE WILL BE NO CHARGE. As you desire, the painting engineer will work directly with you. your superintendent, or your painting contractor. You can obtain this service without obligation by communicating with the nearest Sherwin-Williams dealer or The Sherwin-Williams Company. Estate Painting Service, Cleveland, Ohio. The coupon attached to this page is for your convenience. To serve you will be the privilege it is to serve Hershey Estates and many others, small and large. Estate Painting Service The Slierwin-Williams Co., Cleveland, Ohio
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Sh e r w in -Wil l ia ms Pa in t s
"All you need to knot# about Paint**
\ An advertisement reprinted itorrt FoaroHB, October, 1936
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