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THERMOLYZED TUNG OIL
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O S. REISSUE PAT.N0.I9307- EAH.PAT.NO. 331149
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MERRY CHRISTMAS!
May yours be a most Merry Christmas, a happy and prosperous New Year! This Holiday Season of 1934 will cul minate a year of labor and accomplish ment for everyone. The stress and hard work of the recovery period have af fected all of us . . . and the rewards of our striving have been well spread. 1934 has been a better, happier year than 1933. 1935 promises even more. Good Cheer ... to you and to yours! OBRIEN VARNISH COMPANY
THEi'O'BRIEN VARNISH COMPANY EST. 1875 SOUTH BEND, INDIANA
Stays in the Dried Paint
THERMOLYZED TUNG OIL Provides lasting surface protection
Thermolyzed Tung Oil Is "Pre-Shrunk"
O most people the ills and shortcomings of
T. T. O. stays in the dried film--provides lasting
Tpaint have very little in common with the prob lems of the shirt and collar industry. To paint
protection. And that's just why T. T. O. paints hold their
technicians, an almost opposite picture has long pre lustre so long--why they don't fade like ordinary
sented itself.
paints--why they can be washed even after years
"Shrinking" is universally recognized, mentioned
of service.
in technological writings by paint builders as one of the prime characteristics of ordinary paint oils--and correspondingly one of the main reasons why ordi nary paint doesn't wear longer.
T. T. O. is to paint what cord construction was to tires--a sustaining, strong binder. Naturally it weathers eventually, but just slowly enough to let T. T. O. Paint outwear easily any paint made with
Now, Thermolyzed Tung Oil offers an excel
ordinary oil. The Pittsburgh Testing Laboratory
lent solution to this prob lem--a "pre-shrunk" ve hicle--one of the very
I LLUSTRATION
found it led a field of the country's best ordinary paints by 46.6%. Users
foremost reasons why T. T. O. Paints wear so much
Before Exposure
all over the country are finding even greater super
longer than ordinary fin ishes.
By "shrinking" is meant just exactly what the word means--a real contraction or shrivelling of the dried oil in a paint film--due to the action of the sun and other paint-destroying ele ments.
"The Oil is the Life of the Paint," so when the oil "shrinks" the paint deter iorates -- as the vehicle
Ordinary Paint1
TTO.
Paint
After E-xposurg
oil still
Pigment
binds and
Prey to
protects
Weather and Stain
Pigment through film
Pigment
iority in many cases.
"Pre-Shrinking" is an outstanding thing--an ac complishment that would delight any paint manu facturer -- and a quality that rewards any user. It comes packaged right in every gallon of Thermo lyzed Tung Oil Paint-- along with Double WaterProofness, Self Levelling, and the other features that make Thermolyzed
shrinks away down
Tung Oil Finishes the out
through the film, the pigment becomes exposed to
standing values for paint users.
the elements. If "shrinking" occurs unevenly in the film, and it often does, it will cause cracking.
Fortunately, this universal shortcoming is quite avoided in Thermolyzed Tung Oil. This is due mainly to the fact that the oil is actually "pre-shrunk" in the heat and pressure treatment of the Thermolyzing process--just as surely as any collar was ever insured a long life around one neck.
Thermolyzed Tung Oil is a most versatile sub stance. It combines readily with synthetic resins to make fine T. T. O. Varnishes and Enamels. It puts new beauty and dependability in wall finishes. Alumi num pigment, surfacers, alcohol resisting varnishes, Barn Paints, Synthetic Enamels, a hundred products have been "stepped up" with T. T. O.
Tung Oil is actually condensed in the ThermoIyzing Process. Molecules are rearranged. The struc ture and character of the finished "pre-shrunk" T. T. O. is very materially different. That condensing
And in every instance "Pre-Shrinking" is an im portant success factor. Once Thermolyzed, the oil acts just like a "pre-shrunk" fabric--it doesn't tend to contract in the dried film. Thus the cracking ten
of the oil has proved to be the balancing factor. Six
dencies so common in ordinary finishes are practi
years of testing with Thermolyzed Tung Oil have
cally eliminated . . . and toughness is greatly in
established this fact.
creased.
49 TOC 001983
Stays in the Dried Paint
THERMOLYZED TUNG OIL Provides lasting surface protection
Rejuvenation at Elberon
Illustrated Here is one of the hundreds of stately "summer palaces" that crowd the Atlantic seacoast around Asbury Park, New Jersey.
This home has just been finished with XLV, Thermolyzed Tung Oil Paint,--an outstanding testimonial to its beautifying ability.
Booklets on NHA's Titles II r III Available
The Architectural Forum has just issued a very excellent out line and comment on the National Housing Act's Titles II and III, referring to the insurance of mortgages on new construction. The O'Brien Varnish Company will be glad to supply this book let free of charge to any of the readers of the Vf'lk'o. Address the Advertising Department in requesting your copy.
Observe from the photographs how thoroughly the Atlantic weather had wrecked the previous finish--and yet how perfectly it has been covered by T. T. O. Paint. Only two coats of T. T. O. Paint were required to cover the old cracked finish and pro duce this smooth, tile-like finish. The completed job is just as excellent as these pictures show--an old home made new--bril liant as a doll-house.
T. T. O. Products
The following O'Brien materials contain Thermolyzed Tung Oil:
WATCH THIS SPACE
for
A NEW FACE
O'Brien's Enamel
Liquid Velvet
The Worth Painting Company of New York City did the painting and have already a host of compliments on the result.
Note: This house is within 100 yards of the ocean beach (within close sight of the hapless Morro Castle). This is the kind of spot where T. T. O. Paint makes fast friends. Ordinary paints almost always fail to stand the salt spray and generally heavy weather.
Floor Enamel
Satin Finish
And a Number of other Products 49 TOC 001984
Stays in the Dried Paint
THERMOLYZED TUNG OIL Provides lasting surface protection
Double Waterproofing of T.T.O. Proves a Good Boat Finish
Below is a picture of the "Sea Dream" . . . the sailing boat and favorite weakness of our good friend, Tom Burns of New Orleans.
This picture was taken last Summer when the boat was hauled out for rermishing. We quote here Tom's letter telling how the
T. T. O. ENAMEL has stood up . . . and what remarkable coverage he got with it.
"I enclose a snapshot of my fine little ship, the "Sea Dream." It was taken on the occasion when we hauled out last Summer in order to paint the bottom and top-sides. It only required a trifle more than a quart of O'Brien's Thermolyzed Tung Oil Enamel to paint the white portion of the hull, including the transom. The paint covered remark ably well and as I have told you, it has withstood severe treatment and exposure to salt sea water, particularly dur ing the hard storm in the Gulf right after Labor Day.
Yours, TOM BURNS."
Thank You, Mr. Henderson
Below we quote a fine letter received from Mr. John C. Henderson, who has just had his home in South Orange, N. J. finished with XLV.
"Last Spring I purchased a new home on Scotland Road in South Orange. This Summer I decided to have it painted and as it is a rather large house, I wanted to be careful in selecting the type of paint which was to be applied. I hired a Mr. Gallinat, whom I considered, from his former work, to be an excellent painter, to do the job. In looking for first quality paint to apply, I spoke to Mr. John Lowitz who told me that he had used O'Brien's XLV paint on his home in Cassopolis, Michigan, and was very much pleased with the job. My painter, Mr. Gallinat, had never used nor heard of this paint when I asked him to investigate it. However, he seemed favorably inclined towards it after talking with you, and so I have had it used on my home. I want to re port to you that I am highly pleased with the result and am ready to recommend it to anyone desiring to use an outside paint on their house. I might also add that Mr. Gallinat himself has been so well impressed with the quali ties of the paint that he says he intends using it on a num ber of jobs which he has on hand for the future."
Yours very truly, JOHN C. HENDERSON."
Housing News
After five years of steadily receding volume, building has finally made the turn and is on the upgrade again. October, 1934 shows an increase of 50.5 per cent over October, 1933 in additions, alterations and repairs. New residential building is 44.4 per cent and nonresidential building 14.7 per cent ahead. These figures are from building permits ;ssued in 766 cities, as tabulated by the U. S. Bureau of Labor Statistics.
F. H. A. Modernization Program a Marked Success
Reports from many regions show increasing activity in the Modernization Program. A hundred million dollars' worth of work is under way, indicating that local Better Housing Com mittees have been able to persuade thousands to take advantage of the low-cost financing plans, and many other thousands to proceed with long-deferred work using their own funds.
4,000 communities are already organized and 700,000 men have been put back to work. Reports from widely scattered regions indicate that as a result of intensified sales campaigns, along with the willingness of home and property owners to have work done, a shortage of skilled labor exists.
Estimates based on private and government surveys made throughout the country show that for every insured loaned dol lar spent on modernization, five cash dollars have been spent by property owners independent of NHA.
Color Invades a Street Car
In the course of running the course of nearly every field of
construction and design COLOR has found its way, in at least
one case, into the street car field.
The car shown here is one of the Northern Indiana Railway
Company's large fleet. It has just been finished in O'Brien's
0.T. T.
Aluminum Paint, T. T. O. ENAMEL Black and
T. T. O. ENAMEL, Toluidine Red. The main body of the interior is in the Aluminum, the seat trim and fixtures in Black, the light mouldings, stop-button holders and other light trim in the Toluidine Red.
The car presents an unusually attractive atmosphere ... a bright and stimulating effect at once.
Bringing COLOR to the car field has already been accom plished by most of the large railroads. It will undoubtedly make great progress in the everyday mass transportation field. It is a development that every paint dealer can watch and promote with profit.
49 TOC 001985