Document 3J80vMjv34nEjzz38XNj6kVE6

REP CRT CP THE PRESIDENT to th* BCARD CF DIRECTORS For tho Socond Quartor - Fiscol Yoor 1958. Introduction 1 APPRECIATE THE OVERWHELMING RESPONSE TO MY RECENT LETTER ^CARDING THE CONTINUANCE CF DISTRIBUTING MY QUARTERLY REPORTS. MAY i AGAIN URGE YOU TC WRITE FREELY AND FRANKLY TO ME IF YOU HAVE ANY COMMENTS CR SUGGESTIONS TC BETTER CUR ASSOCIATION'S SERVICES TC ALL MEMBERS. WHEN MY LAST QUARTERLY REPORT WAS MAILED TO ASSOCIATION MEMBERS, 1 ASKED IF THEY WISHED TO CONTINUE RECEIVING THESE REPORTS CR IF THEY COULD SUGGEST ANOTHER METHOD WHICH WOULD BE M ORE PRACTICAL AND INFORMATIVE. THOSE THAT REPLIED WERE UNANIMOUS IN STATING THEY WISHED TO CONTINUE RECEIVING THESE QUARTERLY REPORTS AND THERE WERE NO SUGGESTIONS FOR OTHER MEANS CF INFCRM'ING MEMBERS CF CUR WORK. No Recession- AFTER TALKING WITH MEMBERS Of OUR INDUSTRY AND AFFILIATED INDUSTRY ASSOCIATIONS IN EVERY SECTION CF THE COUNTRY, I AM CONVINCED THAT THERE IS NO RECESSION IN THE PAINT AND CHEMICAL COATINGS INDUSTRY...AND THAT WE ARE ACTUALLY ON THE BRINK OF AN UNUSUALLY BRILLIANT AND PROSPEROUS TOMORROW. IN EVERY CITY I VISITED, I WAS TOLD BY ALL BUT A FEW THAT THEIR FAINT BUSINESS WAS EQUAL TC CR BETTER THAN THE SAME PERIOD LAST YEAR. CHEM ICAL COATINGS HAS BEEN HIT BUT IS NOW DOING AS WELL Aj, CR BETTER THAN, LAST YEAR'S RECORD SALES. THE REDUCED PRODUCTION IN THE AUTOMOTIVE FIELD ACCOUNTS FOR MOST OF THEDSCP. -more- NPC 010037 N 4439 2. M--ting* SINCE YCUR JANUARY MEETING, I HAVE ATTENDED THE FOLLOWING MEETINGS: STATISTICAL COMMITTEE, WASHINGTON, D. C. TRAFFIC COMMITTEE, WASHINGTON, D. C. SPECIAL MEETING WITH RPWDA REPRESENTATIVES OF THE JOINT PAINT INDUSTRY COORDINATING COMMITTEE LOUISVILLE PAINT, VARNISH AND LACGUB ASSOCIATION - LOUISVILLE, KY PAINTING AND DECORATING CONTRACTORS OF AMERICA CONVENTION, SAN DIEGO, CALIF. LOS ANGELES PAINT, VARNISH AND LACQUER ASSOCIATION - LOS ANGELES LEGISLATIVE COMMITTEE, LOS ANGELES PAINT, VARNISH AND LACQUER ASSOCIATION, LOS ANGELES, CALIF. GOLDEN GATE PAINT, VARNISH AND LACQUBt ASSOCIATION, SAN FRANCISCO, CALIF. CHEMICAL COATINGS TECHNICAL COMMITTEE, BOCA RATON, FLA. CHEMICAL COATINGS STEERING COMMITTEE, BOCA RATON, FLA. PHILADELPHIA PAINT, VARNISH AND LACQUER ASSOCIATION, PHILADELPHIA, PA. NATIONAL CLEANEST TOWN CONTEST JUDGES, WASHINGTON, D. C. TRAOE SALES COLOR PROMOTION SUBCOMMITTEE, WASHINGTON, D. C. TRADE SALES STEBING COMMITTEE, WASHINGTON, D. C. ATLANTA PAINT, VARNISH AND LACQUER ASSOCIATION, ATLANTA, GA. SOUTHERN PAINT AND VARNISH PRODUCTION CLUB CONVENTION, ATLANTA, GA. FEDERATION OF PAINT AND VARNISH PRODUCTION CLUBS SPRING COUNCIL, ATLANTA, GA. JCINT PAINT INDUSTRY COORDINATING COMMITTEE, WASHINGTON, D. C. SCIENTIFIC COMMITTEE, WASHINGTON, D. C. INDUSTRY SUPPLIERS' COMMITTEE, WASHINGTON, D. C. -mor*- NPC 010038 Industry Sols 3. IN ADDITION TO THE A3CVE MEETINGS, THERE HAVE BEEN MANY CONFERENCES ON MATTERS RELATING TC ARRANGEMENTS C PROBLEMS OF INDUSTRY OR INTER-INDUSTRY IMPORTANCE. TOTAL SALES OF THE PAINT, VARNISH AND LACQUER INDUSTRY DURING FEBRUARY 1958, AS REPORTED BY THE BUREAU OF THE CENSUS, WERE $103,995,000, 13.5% BELOW THE PREVIOUS MONTH AND 7.5% LOWER THAN FEBRUARY 1957. HOWEVER, IT MUST BE REMEMBERD WHEN COMPARING FEBRUARY SALES WITH JANUARY, THAT THERE WERE THREE LESS WORKING DAYS IN FE3RUARY. THE TWO MONTH TOTAL FOR 1958 WAS $224,271,000, 5.7% BELOW THE SALES DURING THE SAME PBUOD OF 1957. TRADE SALES POSTED A TWO MONTH TOTAL IN 1958 OF $132,453,000 -- ONLY .6% BELOW THE FIRST TWO MONTHS TOTAL REACHED IN 1957. FEBRUARY 1958 TRADE SALES WERE $61,497,000, 13.3% BELOW JANUARY 1958 AND 1.3% BELOW FEBRUARY 1957. INDUSTRIAL SALES FOR FEBRUARY 1958 WERE $42,498 000, A DECREASE OF 13.8% FROM.LAST MONTH AND A DECREASE OF 15.2% FROM THE SAME MONTH A YEAR AGO. SALES DURING THE FIRST TWO MONTHS OF 1958 WERE $91,818,000. THIS REPRESENTS A DROP OF 12.3% FROM THOSE SALES DURING THE SAME PERIOD A YEAR AGO. SALES OF THE PAINT AND VARNISH CATEGORY OF INDUSTRIAL SALES WERE $32,065,000 DURING FEBRUARY 1958, A DECREASE OF 13.4% FROM JANUARY 1958 AND OF 13.0% FROM SALES IN FEBRUARY 1957. DURING THE FIRST TWO MONTHS OF 1958, PAINT AND VARNISH SALES WERE $69,107,000, 10.6* BELOW THE SAME PERIOD IN 1957. NPC 010039 4. industry Sola* (Cont'd) LACGUER SALES IN FEBRUARY 1958 WERE S10,433,Q00, SHOWING A DECREASE FROM JANUARY 1958 OF 15.0* AND ALSO A DECREASE FROM FEBRUARY 1957 CF 21.4* . SALES DURING JANUARY AND FEBRUARY 1958 WERE $22,711,000, 17.0* BELOW THOSE FOR THE SAME TWO MONTHS LAST YEAR. TOTAL GALLONAGE REPORTED WAS 34.2 MILLION GALLONS, 87* OF THE COMPANIES REPORTING DOLLAR SALES DATA ALSO REPORTED GALLONAGE. TRADE SALES REPORTED WERE 17.9 MILLION GALLONS, 84% OF THOSE REPORTING DOLLAR SALES DATA ALSO REPORTED GALLONAGE. INDUSTRIAL SALES GALLONAGE WAS 15.8 MILLION GALLONS, 87* OF THOSE REPORTING DOLLAR SALES DATA ALSO REPORTED GALLONAGE. Maaibarship IN THE FIRST QUARTER OF 1958, EIGHT NEW MEMBERS WERE ELECTED - FOUR CLASS "A" AND FOUR CLASS *B*. DURING THE SAME PBUOO, FOUR CLASS "A" RESIGNATIONS AND ONE CLASS -B RESIGNATION WBE ACCEPTED BY THE BOARD OF DIRECTORS. ALL FIVE HAD EITHER DISCONTINUED OR DISPOSED OF THEIR MANUFACTURING BUSINESS IN THE INDUSTRY. 71st Annual Moating THE 71 ST ANNUAL MEETING WILL BE HELD OCTOBER 27 - 29 AT THE SHOREHAM AND SHERATON-PARK HOTELS, WASHINGTON, D. C. A 1958 CONVENTION PROGRAM COMMITTEE HAS BEEN APPOINTED AND WILL MEET APRIL 15, WHITE SULPHUR SPRINGS, TO MAKE PLANS. NpC 010040 5 Navy Paint PLANTS Cf 46 MEMBERS Of THE INDUSTRY HAVE BEEN APPROVED FOR THE MANUFACTURE OF NAVY SHIPBOTTCM PAINTS. FOLLOWING OUR PROTEST, THE SPECIFICATIONS FOR THESE PAINTS WERE AMENDED TC PERMIT MANUFACTURERS WHO DID NOT MANUFACTURE VARNISH AND ROSIN-FISH OIL BLENDS IN THEIR OWN PLANTS TO PURCHASE THEM FROM APPROVED SUPPLIERS. FIRM ORDERS HAVE BEEN PLACED FOR MORE THAN A MILLION AND A GUARTER GALLONS OF OTHER TYPES OF PAINTS, PREVIOUSLY MANUFACTURED BY THE NAVY, WITH OPTIONS TC BUY ALMOST ANOTHER MILLION GALLONS. TWO "INVITATIONS TO BID- HAVE BEEN ISSUED FOR 250,000 GALLONS OF SHIPBOTTCM PAINTS. OTHER INVITATIONS ARE IN PROCESS FOR RELEASE. ON JUNE 30, THE TWO NAVY PAINT PLANTS ARE EXPECTED TO BE OFFICIALLY OUT OF COMPETITION WITH OUR BUSINESS. Junior Exoe. Comm. THIS COMMITTEE IS PREPARING A PAMPHLET TC ACQUAINT ASSOCIATION MEMBERS WITH THE NUMBtOUS FACILITIES AND SERVICES AVAILABLE FOR THEIR USE IN WASHINGTON. Technical and Sciontifie (PERSONNEL) STAFF. MR. WILLIAM STIMSON, CHEMIST, WAS ADDED TO THE (GENERAL) THE SCALE-MODEL OF PAINT FACTORIES OF THE PRESENT AND SEVENTY YEARS AGO WERE EXHIBITED AT THE NEW YORK PAINT DEALERS ASSOCIATION TRAOE SHOW, MARCH 23. DRAWINGS OF THESE MODELS SHOWING EQUIPMENT AND THE LAYOUT ARE NOW AVAILABLE AT ASSOCIATION HEADQUARTRS. A SCIENTIFIC SECTION CIRCULAR DESCRIBING THE ESSENTIALS OF A MODaN PAINT FACTORY AND INCORPORATING THESE DRAWINGS IS BEING PRINTED FOR GENBAL DISTRIBUTION TO OUR MEMBBS. -mor*- M3C 010041 6. Technical and Scientific (cont'd) THE ASSOCIATION WILL CO-SPONSOR WITH THE PAINTING AND DECORATING CONTRACTORS Oe AMERICA, A BUILDING RESEARCH INSTITUTE CONFERENCE CN FIELD APPLIED PAINTS AND COATINGS, AT HOTEL SHCREHAM, WASHINGTON, D. C., DECEMBER 3 AND 4, 1958. THIS CONFERENCE WILL BE ATTENDED BY ARCHITECTS, MAINTENANCE ENGINEERS, AND OTHER CONSUMER REPRESENTATIVES, WITH SPEAKERS ON SUBJECTS SUCH AS FACTORS INFLUENCING THE DETERIORATION Cf COATINGS, THE SELECTION OF PAINTS FOR SPECIFIC PROBLEMS AND SURFACE PREPARATION AND APPLICATION, SELECTED FROM EXPERTS IN EACH FIELD. Competitive Material* INVESTIGATIONS, INCLUDING LABORATORY WORK, ON THE PAINTING OF VINYL WALL COVERINGS, CERAMIC AND ASPHALT TILE, AND BITUMINOUS RCOFS, HAVE SEEN INITIATED. RESULTS OF OTHER INVESTIGATIONS HAVE BEEN PUBLISHED OR ARE BEING PUBLISHED AS DESCRIBED BELOW. AsbestosCement Products THE PAMPHLET PREPARED IN COOPBtATION WITH THE ASBESTOSCEMENT PRODUCTS ASSOCIATION, TITLED "PAINTING ASBESTOS-CEMENT PROOUCTS". HAS BEEN ISSUED AND SENT TO ALL MEMBERS CF BOTH ASSOCIATIONS. THE ASBESTOS-CEMENT PRODUCTS ASSOCIATION HAS PURCHASED 20,000 COPIES FOR DISTRIBUTION BY ITS MEMBERS. Hardboard A SCIENTIFIC SECTION CIRCULAR NO. 778, "PAINTING HARDBOARD", WAS SENT TO ALL MEMBERS IN FEBRUARY 1958. A SEPARATE PAMPHLET, PREPARED IN COOPERATION WITH THE HARDBOARD ASSOCIATION, SUMMARIZING DATA IN THIS CIRCULAR AND CONTAINING INFORMATION FCR THE USE OF CONSUMERS, WILL BE COMPLETED IN MAY. -more- N P C OlOO4^ Technical and Scientific (Cont'd) Plaster Concrete Metals Moisture Menace 7. A pamphlet cn PAINTING new plaster is in preparation jointly WITH THE CHIC FINISHING LIME ASSOCIATION. IT WILL BE A COMPANION 3CCKLET TO THOSE MENTIONED ABOVE. A SCIENTIFIC SECTION CIRCULAR WILL ALSO BE ISSUED DESCRIBING THE LABORATORY WORK AND RESULTS OBTAINED IN CONNECTION THEREWITH. WE HAVE PROVEN THAT PAINTING FRESH PLASTER IS NOT AS DIFFICULT A PROBLEM AS ORIGINALLY BEl IEVED. A DRAFT OF THE PAMPHLET. "PAINTING CONCRETE." HAS BEEN CIRCULARIZED TO THE SCIENTIFIC COMMITTEE AND THE TRADE SALES STEERING COMMITTEE AND THE AMERICAN CONCRETE INSTITUTE FOR COMMENTS AND SUGGESTIONS. WORK HAS BEEN STARTED CN A NEW PAMPHLET FOR PAINTING STEEL, IRON, ALUMINUM AND OTHER METALS. THE PURPOSE OF THIS PROJECT IS TO DEVELOP UNBIASED AND AUTHORITATIVE INFORMATION ON PAINTING METALS FOR THE PUBLIC. CUR NEW BLISTER BOX HAS TESTED BLISTER RESISTANCE OF SAMPLES OF EXTERIOR PAINTS RECEIVED FROM THE TIMBER ENGINEERING COMPANY RESEARCH LABORATORIES. THAT LABORATORY HAS BEEN EVALUATING A LARGE NUMBBt OF BLISTER RESISTANT TYPE PAINTS USING ITS BLISTER 3CX. THEIR TESTS WILL BE COMPARED WITH CUR RESULTS. NONE CF THE BLISTER RESISTANT PAINTS TESTED BY US DEVELOPED BLISTERS; HOWEVER, IN EVERY INSTANCE THE CONTROL PANEL USING STANDARD TYPE HOUSE PAINTS BLISTERED BADLY. A SCIENTIFIC SECTION CIRCULAR, DESCRIBING CUR BLISTER BOX AND GIVING TEST DATA TO VALIDATE RESULTS OBTAINED BY ITS USE WILL BE ISSUED IN THE IMMEDIATE FUTURE. -more- N=C 010064 Technical and 8 Scientific (Cont'd) LABORATORY TESTS OF THE MOISTURE OR WATER VAPOR PERMEABILITY ^ Moisture - OF 45 DIFFERENT INTERIOR PAINT SYSTEMS HAVE BEEN MADE, PREPARATORY a Menace TO TESTING FOR VAPOR RESISTANCE ON OUR TYPE OF BLISTER BOX. THIS (Cont'd) BLISTER BOX IS DOUBLE WALLED, SO INTERIOR AND EXTERIOR PAINTS MAY BE TESTED. Standard!' zatien of Test Methods THE FOURTH SET OF SAMPLES, SECOND SERIES IN OUR PROJECT, DESIGNED TO ASSURE COOPERATCRS THAT THEIR LABORATORIES' TEST RESULTS ARE COMPARABLE WITH OTHER PAINT LABORATORIES IN THE INDUSTRY, HAS BEEN DISTRIBUTED TO 60 COOPERATCRS. AT THE REQUEST CF THE PUTTY, GLAZING AND CAULKING COMPOUND STESUNG COMMITTEE, A SIMILAR PROJECT FOR TESTING THEIR MATERIALS HAS BEEN STARTED. Technical Publica tions SUPPLEMENT 13 TO THE "GUIDE TO U. S. GOVERNMENT PAINT SPECIFICATIONS" AND A SUPPLEMENT TO THE RESIN SECTION OF THE RAW MATERIALS INDEX, DATED MARCH 1958, HAS BEEN DISTRIBUTED. THE CHEMICAL SPECIALTIES SECTION OF THE INDEX IS BEING PREPARED AND WILL BE PRINTED IN MAY. SUPPLEMENTS TO THE PIGMENT AND PETROLEUM SOLVENTS SECTION ARE BEING PRINTED AND WILL BE MAILED TO MEMBERS IN MAY OR JUNE. Federal Housing Adminis tration WE HAVE SUBMITTED SUGGESTED REVISIONS FOR THE PAINT SECTION CF FEDERAL HOUSING ADMINISTRATION MINIMUM PROPERTY REQUBtEMENTS, PARTICULARLY RECOMMENDING BACK PRIMING OF LUMBER, PRIME COATING CF GALVANIZED METAL AND PROPER SURFACE PREPARATION. WE ARE ALSO ASSISTING IN THE PREPARATION OF A PAINTING MANUAL FOR BUILDERS, ARCHITECTS, CONTRACTORS AND FHA INSPECTORS. IN ADDITION, FHA IS PUBLISHING A BOOKLET "MAINTENANCE OF NEW HOMES" WHICH WILL BE DISTRIBUTED TO ALL HOME OWNERS. THE ASSOCIATION WILL ASSIST IN THE PREPARATION OF THE PAINTING SECTION. Coopera tion with Cthor Organi zations 9. FRANCIS SCOFIELD AND NEIL B. GARLOCK ATTENDED THE SPRING MEETINGS Cf COMMITTEE D-1, AMERICAN SOCIETY FOR TESTING MATERIALS. MR GARLOCK IS CHAIRMAN OF SUBCOMMITTEE VII ON ACCELERATED TESTING. HE IS ALSO CHAIRMAN OF A GROUP ON YELLOWING OF ENAMELS. MR. SCOFIELD IS CHAIRMAN CF GROUPS ON COLOR STANDARDS FOR LIGUIDS, COLOR Cf TRANSPARENT VARNISHES, QUALITATIVE TESTS FOR FISH OILS AND METHODS FOR PRESENTATION OF DATA. MR. SCOFIELD ATTENDED THf .'V'EETING OF THE AMERICAN CONCRETE INSTITUTE TECHNICAL COMMITTEE 616 ON THE DEVELOPMENT OF A STANDARD FOR PAINTING CONCRETE WHERE RESISTANCE TO EXTREME CHEMICAL REACTIONS IS REQUIRED. MR. GARLOCK ATTENDED THE ANNUAL FORUM OF THE KANAWHA COATINGS SOCIETY. MR. LOUCKS ATTENDED THE ANNUAL MEETING OF THE SOUTHBtN PAINT AND VARNISH PRODUCTION CLUB IN ATLANTA, GEORGIA, AND THE FEDERAL COUNCIL. MR. SCOFIELD ATTENDED THE MEETING CF THE INTER-SOCIETY COLOR COUNCIL. IN THIS LATTER GROUP, THE DIRECTOR OF THE SCIENTIFIC SECTION IS ACTIVE ON COMMITTEES DEALING WITH COLOR OF TRANSPARENT LIQUIDS, COLOR IN 8UILDINGS, STANDARD PRACTICE FOR VISUAL EXAMINATION OF SMALL COLOR DIFFERENCES, AND MATERIAL STANDARDS FOR COLORIMETRY. MR. SCOFIELD SPOKE ON "MODERN PAINTS" TO A CLASS IN ARCHITECTURE AT COLUMBIA UNIVERSITY. -moro- NPC 010044 10 Legislative and Liaison Division A GREAT VARIETY OF BUIS INCLUDING LABELING OF HARARDOUS HOUSEHOLD PRODUCTS, REFLECTCRIZED MATERIALS FOR AUTOMOTIVE LICENSE PLATES, AIR POLLUTION, WORKMEN'S COMPENSATION, BUSINESS LICENSES WERE INTRODUCED IN THE SEVENTEEN STATES WHICH HAD LEGISLATIVE SESSIONS THIS YEAR. THE LEGISLATIVE AND LIAISON DIVISION WORKS CLOSELY WITH LOCAL ASSOCIATIONS ON ALL MEASURES AFFECTING THE INDUSTRY AS WELL AS WITH STATE COMMITTEES ACTING ON THE LEGISLATION. Federal NO HEARINGS HAVE BEEN SCHEDULED ON THE THREE BILLS PROVIDING FOR THE LABELING OF HAZARDOUS HOUSEHOLD PRODUCTS IN CONGRESS OR THE HOUSE BILL TO PROHIBIT THE USE OF TOXIC FINISHES ON CHILDREN'S TOYS. THE DIRECTOR OF THIS DIVISION, MR. LOUIS FISHER, AND OUR GENBLAL COUNSEL, MR. DANIEL BOLAND, MAINTAIN CLOSE CONTACT WITH BOTH SENATE AND HOUSE COMMITTEES TO WHICH THESE BILLS HAVE BEEN REFERRED. State KANSAS HEALTH AUTHORITIES ACCEPTED THE ASSOCIATION'S RECOMMENDATIONS AND INCORPORATED THEM IN REGULATIONS ISSUED UNDER THE KANSAS HAZARDOUS HOUSEHOLD ARTICLES ACT. COPIES WERE SENT TO ALL ASSOCIATION MEMBERS. FURTHERMORE, AS REQUESTED BY THE KANSAS CITY ASSOCIATION, THE EFFECTIVE DATE FOR THE KANSAS REGULATIONS WERE SET AT JULY 17, 1958. IN KENTUCKY, OUR LOUISVILLE ASSOCIATION MET WITH STATE HEALTH OFFICIALS AND THE PROPOSED LABELING BILL WAS AMENDED TO PROVIDE THAT THE BOARD WOULD BE GUIDED BY THE NATIONAL PAINT, VARNISH AND LACQUER ASSOCIATION'S RECOMMENDED PRECAUTIONARY LABELS. HOWEVER, THE BILL FAILED TO PASS THE HOUSE. -moreN5C 010043 legislative and Liaison (Cont'd) n. REGULATIONS FCR THE CONNECTICUT HAZARDOUS HOUSEHOLD PRODUCTS LAW WILL BE READY FOR CUR REVIEW AND COMMENT THIS MONTH. State (Cont'd) THE BILL IN NEW YORK STATE REQUIRING INGREDIENT AND PERCENTAGE LABELING OF PAINT OR ENAMEL CONTAINING LEAD WAS NOT APPROVED. ANOTHER BILL IN NEW YORK PROHIBITING THE SALE OF CHILDREN'S TOYS CR FURNITURE WITH LEAD-CONTAINING COATINGS DID NOT PASS THE COMMITTEE. THE NEW YORK BILL REQUIRING THAT PAINT FOR INTERIOR SURFACES IN MULTIPLE DWELLINGS SHALL BE WASHABLE, DURABLE AND HAVE HIDING POWER ALSO FAILED TO PASS THE COMMITTEE. ANTI-AIR POLLUTION BILLS WBtE INTRODUCED IN VIRGINIA, ARIZONA, MASSACHUSETTS, NEW YORK, RHODE ISLAND AND MICHIGAN. THE NEW YORK AND ARIZONA BILLS DIED IN COMMITTEE. THE VRGINIA BILL, WHICH PASSED, SETS UP AN Aft POLLUTION COMMISSION TO MAKE A STUDY OF THE NEED FOR MEASURES FOR WE CONTROL OF Aft POLLUTION. NO ACTION HAS BEEN TAKEN IN WE OTHER STATES. LEGISLATION PROVIDING WAT REFLECTCRIZED COATING MATERIALS BE USED ON AUTOMOTIVE LICENSE PLATES WAS DEFEATED IN CALIFORNIA, COLORADO AND ARIZONA. A SIMILAR BILL IS PENDING IN RHODE ISLAND. -more- NC 010<K6 Legislative and Liaison (Cont'd) Municipal 12. THE HEALTH DEPARTMENT OF THE CITY OF NEW YORK HAS PREPARED REVISIONS TO ITS SANITARY CODE. ONE SECTION DEALS WITH PAINT AND GIVES THE DEPARTMENT AUTHORITY TO ORDER REMOVAL OF PAINT CONTAINING MORE THAN ONE PERCENT LEAD FROM INTERIOR WALL SURFACES. IT ALSO INCLUDES A PROHIBITION ON THE USE OF ANY TOXIC COATINGS ON CHILDREN'S TOYS. THE ASSOCIATION'S LEGISLATIVE AND LABELING COMMITTEE AND OUR NEWYORK ASSOCIATION WILL COOPERATE IN RECOMMENDING CHANGES WHICH WILL MAKE THE CODE PROVISIONS PRACTICABLE AND WCRKABLE. MESSRS. BOLAND AND FISHER OF THE NATIONAL ASSOCIATION AND REPRESENTATIVES FROM THE NEW YORK ASSOCIATION MET WITH OFFICIALS OF THE NEW YORK CITY FRE DEPARTMENT. OUR RECOMMENDATIONS FOR PRECAUTIONARY LABELING OF HAZARDOUS SUBSTANCES WERE ACCEPTED AND WILL BE SENT TO THE COMMISSIONER FOR APPROVAL. Internal Revenue Service WE WILL CONTINUE TO ISSUE COMPLETE INTERNAL REVENUE SKVICE RULINGS ON EXPENSE ACCOUNTS. REQUESTS FROM OUR MEMBERS FOR HUNDREDS OF ADDITIONAL COPIES OF OUR FRST BULLETIN HAVE BEEN MET PROMPTLY. IN JANUARY, THE FEDERAL TRADE COMMISSION FILED A COMPLAINT General AGAINST NATIONAL TITANIUM COMPANY, CHARGING THAT CLAIMS AND Counsel REPRESENTATIONS MADE IN THE MAIL LITERATURE PROMOTING THIS Unfair Competition PRODUCT WERE FALSE, MISLEADING AND DECEPTIVE. A HEARING IS SCHEDULED IN LCS ANGELES, APRIL 28, 1958. THE COMMISSION'S ACTION IS THE RESULT OF SEVERAL YEARS EFFORT BY THE ASSOCIATION TO OBTAIN A FEDERAL TRADE COMMISSION DETERMINATION THAT NATIONAL TITANIUM ADVERTISING LITERATURE VIOLATES FEDERAL TRADE COMMISSION REGULATIONS. THE LCS ANGELES ASSOCIATION HAS BEEN REQUESTED TO REPRESENT THE ASSOCIATION AT THE HEARING. N P f 1 n O 4. 7 -more- General Counsel (Cont'd) I3. THE ASSOCIATION, AFTER FURNISHING COPIES OF NUMEROUS COMPLAINTS AGAINST MARY CARTER PAINT ADVERTISING, AND FOLLOWING Unfair Competition MANY CONFERENCES WITH THE FEDERAL TRADE COMMISSION, HAS BEEN ADVISED THAT THE COMMISSION HAS DECIDED THAT SUFFICIENT GROUNDS (Cont'd) EXIST FOR ANOTHER INVESTIGATION. THE BETTER BUSINESS BUREAUS, PARTICULARLY IN THE SOUTH EASTERN SECTION OF THE COUNTRY, HAVE BEEN MOST COOPERATIVE WITH THE ASSOCIATION. THE COMMISSION'S INVESTIGATION IS NOW WELL UNDERWAY, AND WE EXPECT THE ISSUANCE OF A NEW CEASE AND DESIST ORDER AGAINST THIS COMPANY. THE FEDERAL TRADE COMMISSION ISSUED A CEASE AND DESIST ORDER AGAINST THE ARROW METAL PRODUCTS CORPORATION FOR USING THE BRAND NAME "PORCENAMEL" TO DESCRIBE THEIR AWNING PRODUCTS COATED WITH AN "ALL ORGANIC PLASTIC RESIN". THE COMMISSION DECIDED THE TERM "PORCELAIN ENAMEL" RELATES TO A TYPE OF COATING PROOUCED BY A VITREOUS MATERIAL APPLIED TO A METAL SURFACE, AND THAT USE OF THE TERM "PORCENAMEL" TENDS TO DECEIVE THE PUBLIC. UPON APPEAL, THE COMMISSION'S DECISION WAS UPHELD BY THE UNITED STATES COURT OF APPEALS FOR THE THIRD CIRCUIT. AS A RESULT, THE PORCELAIN ENAMEL INSTITUTE HAS REQUESTED CERTAIN MANUFACTURERS OF ENAMEL PAINTS WHICH CARRIED IN THEIR ADVERTISING AND LABELS THE WORDS, "PORCELAIN ENAMEL", TO DISCONTINUE USE OF THE WC*DS "PORCELAIN ENAMEL". MOST MANUFACTURERS HAVE ACCEDED TO THIS REQUEST. -tnore- N?C 010048 Gonoral Counttl (Conf'd) Tariff 14. LAST YEAR THE TARIFF COMMISSION PLACEDrEstr|TIONS . ON THE IMPORT OF TUNG OIL. THE COMMISSION, AFTER A PUBLIC HEARING, MARCH 10, 1958, RULED THESE IMPORT RESTRICTIONS SHOULD APPLY TO THE IMPORTS OF TUNG NUTS. THE RESTRICTIONS ARE PLACED UPON THE OIL CONTENT OF TUNG NUTS, WHICH WILL BE APPLIED AGAINST THE QUOTA ON IMPORTS OF TUNG OIL. Traffic THE TRAFFIC COMMITTEE MET FEBRUARY 7, AND RECOMMENDED EMPLOYMENT OF A TRAFFIC RATE ANALYST AND A STEPPED UP PROGRAM TO MAINTAIN THE LOWEST POSSIBLE LEVEL OF FREIGHT RATES FOR OUR PROCUCTS. EFFORTS ARE NOW BEING MADE TO OBTAIN A QUALIFIED TRAFFIC EXPRT. THE ASSOCIATION FILED A PROTEST WITH THE MIDDLE WEST MOTOR FREIGHT BUREAU AGAINST INCREASED TARIFFS. THE COMMITTEE FURTHER RECOMMENDED THAT THE ASSOCIATION LEND ITS ACTIVE SUPPORT TO THE REMOVAL OF THE 3% FEDERAL TAX ON FREIGHT TRANSPORTATION. THIS IS BEING DONE BY THE GENERAL COUNSEL, MR. BOLAND. Chemical Coatings Technical Committaa THE FOLLOWING PAPERS WERE PRESENTED AT THE FEBRUARY 27 MEETING OF THIS COMMITTEE AND ARE AVAILABLE UPON REQUEST: THE ECONOMIC OUTLOOK FOR 1958* - PAUL J. WEBER HERCULES POWDER COMPANY 'N MOTIVATION RESEARCH AS IT AFFECTS FURNITURE FINISHES" RabartC. Chapin, ARNDT, PRESTON, CHAPIN, LAMB & KEEN AT THIS MEETING, A SYMPOSIUM ON "WAT REDUCIBLE FINISHES" WAS PRESENTED, WITH THE FOLLOWING PAPRS: "INDUSTRIAL FINISHES USING ALKYD EMULSION RESINS" R. DREW BAKR, REICHHOLD CHEMICALS, INC. -mora- NC 010049 Chemical Coatings (Cont'd) Technical Committee (Cont'd) 15. "WATER REDUCIBLE ACRYLIC INDUSTRIAL FINISHES" - GEROULD ALLYN, ROHM 4 HAAS COMPANY "LATEX PAINTS FOR INDUSTRIAL FINISHES" - M. C. CARPENTER DOW CHEMICAL COMPANY "INDUSTRIAL EPOXY EMULSIONS" - J. M. THOMAS, JCNES-DABNEY CO. "THE POST-PLASTICIZED STYRENE LATEX SYSTEM AS A VEHICLE FOR INDUSTRIAL FINISHES" - CHARLES H. PARKER MONSANTO CHEMICAL COMPANY "WATER SOLUBLE RESINS FOR INDUSTRIAL FINISHES" - ROBERT A. BOLLER ARCHER-DANIELS-MIDLAND COMPAN' Steering Committee AT THE FEBRUARY 28 MEETING OF THIS COMMITTEE, A "SUGGESTED EDUCATIONAL PROGRAM ON WOOD FINISHES" WAS PRESENTED 8Y MR. J. A. HAGER. THIS PROGRAM WAS ADOPTED AND RECOMMENDED FOR CONSIDERATION BY THE CHEMICAL COATINGS STEERING COMMITTEE BY THE WOOD FINISHES MANUFACTURERS GROUP AT THEIR ANNUAL MEETING, JANUARY 9, 1958. THE PROGRAM'S OBJECTIVES INCLUDE: EDUCATION OF FURNITURE RETAILERS' SALES PERSONNEL AND WAREHOUSEMEh WITH REGARD TO FURNITURE FINISHES AND THEIR CARE; EDUCATION OF FURNITURE MANUFACTURERS' FIELD SALES FORCES IN THE TYPES OF WOOD FINISHES AND ENCOURAGEMENT OF THE MANUFACTURERS TO USE THE STORY OF QUALITY FINISHES IN THEIR ADVERTISING AND POINT-OF-SALE MATERIAL; EDUCATE CONSUMERS ON WHAT TO EXPECT FROM FINISHES AND HOW TO CARE FOR THEM. THIS PROGRAM WOULD BE CONDUCTED BY A QUALIFIED PROMOTION AGENCY, AND THE COST BORNE COLLECTIVELY BY WOOD FINISHES MANUFACTURERS, FURNITURE MANUFACTURERS AND RETAIL FURNITURE DEALERS. THE STEERING COMMIHEE ADOPTED THE SUGGESTED EDUCATIONAL PROGRAM AND RECOMMENDED ITS ACCEPTANCE TO THE BOARD OF DIRECTORS. -more- NPC 010050 Chomleal Coatings (Cont'd) Stooring Coflunlttoo (Cant'd) 16 ALSO ON THE AGENDA OF THIS MEETING WAS A -BRAINSTORMING" SESSION TO PRODUCE IDEAS ON: (1) NEW AND DIFFERENT WAYS TO GET MORE PRODUCTS FACTORY FINISHED (2) WHAT SHOULD WE AS CHEMICAL COATINGS MANUFACTURERS DO TO INCREASE CUR MARKET? THE 3RAINSTCRMING PANEL WAS MADE UP OF CHEMICAL COATINGS STEERING COMMITTEE MEMBERS, LED BY WILLARD PLEUTHNER OF BATTEN, BARTON, DURSTINE AND OSBORN. THE IDEAS DEVELOPED ARE BEING SCREENED AND EVALUATED BY THE "INTEREST OF END USERS" SUBCOMMITTEE, J. B. DIETZ, CHAIRMAN. RESULTS WILL BE MADE AVAILABLE TO ASSOCIATION MEMBERS. Cincinnati Agrsswisnt THE REVISED VERSION OF THE ORIGINAL AGREEMENT PRESENTLY IN EFFECT PROVIDES THAT NO FINANCIAL DEPOSIT IS REQUIRED, AND ELIMINATES THE ANNUAL COST-Cf-SALES AUDIT. THE ORIGINAL SIGNERS, IN MODIFYING THIS VALUABLE AGREEMENT, FELT THAT THE * DOCUMENT ITSELF WAS SUFFICIENTLY BINDING AND THAT A MONEY DEPOSIT WAS NO LONGER NECESSARY TO ASSURE COMPLIANCE. AS A RESULT OF THIS ACTION, THE NUMBER OF SIGNStS HAS BEEN INCREASED AND MORE ARE RETURNING THEIR SIGNED AGREEMENT EVERY WEEK. Futuro Mooting* THE FOLLOWING MEETINGS OF THE MEMBERS OF OUR CHEMICAL COATINGS DIVISION WILL BE HELD AT THE PICK-CONGRESS, CHICAGO, ILLINOIS, ON THE DATES INDICATED: CHEMICAL COATINGS TECHNICAL COMMITTEE - MAY 14, 1958 SEMINARS - May 15, 1958 CHEMICAL COATINGS STEERING COMMITTEE - MAY 16, 1958 -mcra- NpC 010051 Chemical Coatings (Cont'd) Future Mootings (Cont'd) 17. THE 1958 SEMINARS WILL BE BASED ON THE SALES THEME, WHICH IS TC BE CONTINUED PROGRESSIVELY OVER THE NEXT SEVERAL YEARS, WITH THE SAME TOPICS AND LEADERS. THE THEME WILL BE DIVIDED INTO FOUR ELEMENTS AND WILL APPEAL TO: (1) THE SALES MANAGER AND HIS FUNCTIONS (2) THE SALESMAN AND HIS FUNCTIONS (3) SELLING TECHNIQUES (4) A POST-GRADUATE COURSE COVERING THE BROAD ASPECTS OF THE SALES MANAGR AND HIS FUNCTIONS TRADE SALES DIVISION THE TRADE SALES STEERING COMMITTEE MET IN WASHINGTON, MARCH 19. SUBJECTS DISCUSSED BY THE COMMITTEE WERE: "A* POLLUTION"; BACK PRIMING OF LUMBER FOR USE IN HOME CONSTRUCTION"; "TRADE SALES TECHNICAL PROJECTS"; "NEW DEVELOPMENTS IN LABELING LAWS AND REGULATIONS"! ASSOCIATIONS' PUBLIC RELATIONS AND SALES TRAINING PROGRAMS AND "PREPARATION OF CONSUMER PRODUCT BOOKLETS". A TRADE SALES TECHNICAL SUBCOMMITTEE HAS BEEN APPOINTED TC WORK CLOSELY WITH OUR ASSOCIATION'S SCIENTIFIC SECTION ON TECHNICAL PROJECTS OF PARTICULAR INTEREST TO TRADE SALES MANUFACTURERS. INITIAL WORK OF THE SUBCOMMITTEE IS TO STUDY A PROJECT AS TO HOW WE MAY MOST EFFECTIVELY PRESENT THE ADVANTAGES OF BACK PRIMING TO ESTABLISH IT AS A COMMON PRACTICE IN THE LUMBER MANUFACTURING INDUSTRY. THE SUBCOMMITTEE WILL ALSO REVIEW AND AID IN THE DEVELOPMENT OF CONSUMER PRODUCT BOOKLETS ON FURNITURE REFINISHING, FLOOR REFINISHING, ETC. -moro- NPC 010052 Trad* Solas (Cont'd) Saaiinars Jun# 18 18 THE TRADE SALES COLOR PROMOTION SUBCOMMITTEE MET TUESDAY, MARCH 18, TO CONSIDER A CONSUMER COLOR EDUCATION PROGRAM. IT RECOMMENDED THAT CONSUMER COLOR BOOKLETS BE PREPARED ON THE FOLLOWING SUBJECTS: "DECORATION TO FLATTER YCUR PERSONALITY"; 'DECORATION TO CREATE A MOOD"; "THE EFFECT OF LIGHT ON COLOR"; AND "DIFFERENT COLORS ON VARIOUS WOODS". WORK IS NOW UNDERWAY IN PREPARING AN OUTLINE OF WHAT SHOULD BE CONTAINED IN EACH BOOKLET. THIS MATERIAL WILL BE PRESENTED TO OUR ASSOCIATION'S PUBLIC RELATIONS COUNSEL FOR PREPARATION. A LIST OF AVAILABLE COLOR FILMS IS BEING PREPARED FOR DISTRIBUTION TO MEMBERS. THE NATIONAL TRADE SALES SEMINARS WILL BE HELD WEDNESDAY, JUNE 18, HOTEL CONGRESS, CHICAGO. SUBJECTS TENTATIVELY SELECTED FOR THE SEMINARS ARE: "EFFECTIVE COMPANY COMMUNICATIONS" COMPANY INCENTIVE PLANS ANO SALES QUOTAS" "MANUFACTURER INVENTORY CONTROL"AND TURNOVR" "MOTIVATION RESEARCH AND PAINT MERCHANDISING" Putty, Glazing and Caulking Compound Division FEDERAL INTERIM SPECIFICATION TT-G-00410, "ELASTIC GLAZING COMPOUND FOR METAL SASH FACE AND CHANNEL GLAZING", HAS BEEN RELEASED BY THE GENERAL SERVICES ADMINISTRATION. COPIES OF THIS SPECIFICATION HAVE BEEN MADE AVAILABLE TO DIVISION MEMBERS FOR REVIEW AND ADDITIONAL COMMENT FOR FURTHER REVISION. -mora- N?C 010053 Putty Glazing and Caulking (Cont'd) 19 WORK CONTINUES WITH THE FIAT GLASS JOBBERS ASSOCIATION C-N THE PREPARATION OF A GLAZING MANUAL AND WITH ASTM AND THE ASiESTCS-CEMENT PRODUCTS ASSOCIATION ON THE REVISION OF FEDERAL SPECIFICATION TT-C-598, -CAULKING COMPOUNDS-. A MANUAL ON "SEALANTS FC;1 GLASS AND CURTAIN WALLS" IS PRESENTLY BEING OUTLINED BY THE TECHNICAL SUBCOMMITTEE. AT PRESENT SUITABLE TESTS ARE BEING DETERMINED TO ENABLE INTERESTED PUTTY, GLAZING AND CAULKING COMPOUND MANUFACTURERS TO JOIN IN CUR ASSOCIATION'S PROJECT 8, "STANDARDIZATION OF TEST PROCEDURES'*. Roof Coating Division THE REVISION OF FEDERAL SPECIFICATION SS-R-451, "RCCf COATING ASPHALT, BRUSHING CONSISTENCY", HAS BEEN COMPLETED. THIS MATERIAL WILL BE RELEASED SHORTLY BY GENERAL SERVICES ADMINISTRATION AS A FEDERAL INTERIM SPECIFICATION AND WILL BE MADE AVAILABLE TO DIVISION MEMBERS FOR FURTHER RECOMMENDATIONS FOR REVISION. DIVISION MEMBERS ARE BEING SOLICITED TO DETERMINE THEIR INTEREST IN PARTICIPATING IN THE ASSOCIATION'S PROJECT 8, "STANDARDIZATION OF TEST PROCEDURES", FOR RCCF COATING MATERIALS. -moro- NpC 010054 20 THE JOINT PAINT INDUSTRY COORDINATING COMMITTEE MET IN Joint WASHINGTON, MARCH 24. SUBJECTS DISCUSSED BY THE COMMITTEE Point WERE: Industry "LIVE BETTER IN BEAUTY" PROMOTION Coordinating "TEST PROMOTION PAINTING AND DECORATING CREDIT PROGRAM" Committee "INDUSTRY EDUCATION" "NPVIA PUBLICITY AND PUBLIC RELATIONS" "NPVLA SALES TRAINING PROGRAM" "INDUSTRY COOE OF ETHICS" MEMBER ASSOCIATIONS CONTINUE TO COOPERATE IN THE LOCAL PROMOTION OF THE PAINTING AND DECORATING CREDIT PLAN. TEST PROMOTION OF THIS PLAN IS NOW UNDERWAY IN COLUMBUS, OHIO, AND BINGHAMTON, NEW YORK WILL SHORTLY UNDERTAKE SUCH A PROGRAM. Clean Up Point Up Fix Up 3,700COMPLETE PROGRAM KITS HAVE BEEN DISTRIBUTED THIS YEAR, A SUBSTANTIAL INCREASE OVER LAST YEAR AND THE HIGHEST NUMBER FOR THIS PERIOD IN ANY CAMPAIGN YEAR. MAILINGS TO PROMOTE LOCAL PROGRAMS AND OFFERING ASSISTANCE AND ADVICE ON CONDUCTING CAMPAIGNS HAVE GONE TO 5,000 MAYORS, 3,200 CHAMBERS CF COMMERCE, ALL CITIES AND TOWNS WHICH CONTACTED THE BUREAU IN 1957, THE BUREAU'S LIST OF 5,000 COOPERATCRS, PAINT DEALERS, ASSOCIATION MEMBERSHIP AND INDUSTRY ADVERTISING AND SALES PROMOTION MANAGERS. SPECIAL CLEAN UP ARTICLES APPEARED IN "LIFE" AND "HEALTH", "AMERICAN PAINT & WALLPAPER DEALER", AND "SOUTHERN BUILDING SUPPLIES". NPC 010055 -more- Clean Up Point Up FixUp (Cont'd) 21. THE BUREAU OF ADVERTISING CF THE AMERICAN NEWSPAPER PUBLISHERS ASSOCIATION PROMOTED THE CLEAN UP-PAINT UP-FIX UP PROGRAM IN THE JANUARY, FEBRUARY AND MARCH ISSUES OF THEIR PUBLICATION, "LINAGE BOOSTER", WHICH IS MAILED TO OVER 1,000 NEWSPAPERS AND 3,5C0 NEWSPAPER SALESMEN. THE U. S. CHAMBER CF COMMERCE DEVOTED SPACE TO THE CLEAN UP-PAINT UP-FIX UP PROGRAM IN ONE OF THEIR NEWSLETTERS. NATIONAL RETAIL LUMBER DEALERS SENT LETTERS AND CATALOGUES TO THEIR MEMBERS URGING THEM TO PARTICIPATE IN LOCAL PROGRAMS AND TO WORK FOR THE INAUGURATION CF PROGRAMS /VHERE NONE HAD BEEN PLANNED. NASHVILLE, TENNESSEE, AGAIN WON TOP HONORS IN THE 1957 NATIONAL CLEANEST TOWN CONTEST, RECEIVING THE ERNEST T. TRIGG TRGFHY, AS WELL AS THE TOP AWARD IN THE 100,000 - 500,000 POPULATION CLASS. OTHER POPULATION CLASS TOP WINNERS WERE: PHILADELPHIA, OVER 1,000,000 INDIANAPOLIS, 500,000 - 1,000,000 EAST CHICAGO, INDIANA, 50,000 - 100,000 BUTTE, MONTANA - 25,000 - 50,000 MORRISTOWN, TENNESSEE, 10,000 - 25,000 CLEVELAND, MISSISSIPPI, 5,00- 10,000 GLADSTONE, MICHIGAN, UNDER 5,000 POPULATION. -more- NDC 010056 22. Public Infcrmotion Division THIS DIVISION'S WCRK HAS EXPANDED CONSIDERABLY DURING THE PAST THREE MONTHS. IN ADDITION TC NORMAL ACTIVITIES, THE DIVISION HAS WORKED CLOSELY WITH THE MARKETING RESEARCH AND STATISTICAL COMMITTEE ON THE PROPOSED MOTIVATION RESEARCH SURVEY, SUPERVISING THE DEVELOPMENT OF THE NEW "HIDDEN POWER" SALES TRAINING PROGRAM, AND SERVING AS LIAISON TO, AND COORDINATING THE ACTIVITIES OF, TED OEGLIN AND ASSOCIATES OF NEW YORK, OUR PUBLIC RELATIONS AND PUBLICITY COUNSEL. ONE OF TED DEGLIN AND ASSOCIATES' MAJOR ACTIVITIES HAS SEEN DEVELOPMENT OF A PLAN FOR THE PROPOSED ARCHITECTS AND BUILDING CONTRACTORS INFORMATION BUREAU, WHICH IS NOW READY FCR CONSIDERATION AND ACTION BY THE PUBLICITY AND PUBLIC RELATIONS COMMITTEE. A BRIEF REPORT OF PUBLIC RELATIONS AND PUBLICITY ACTIVITIES FCR THE QUARTER ENDING MARCH 31, 1958, ARE* School Film Strip SCRIPT HAS 3EEN REWRITTEN BY AN EDUCATOR WHO HAS ADAPTED CUR MATERIAL FCR SCHOLASTIC USE. Architects, Builders, Contractors QUESTIONNAIRES REGUESTING A SOURCE OF COMPLETE INFORMATION CN PAINT AND CHEMICAL COATINGS; A FREE SERVICE FOR INFORMATION ON SPECIFIC PAINT PROBLEMS; AND A QUARTERLY BULLETIN WERE SENT TC REPRESENTATIVE MEMBERS OF THESE GROUPS, WITH THE FOLLOWING RESULTS*. ARCHITECTS BUILDERS CONTRACTORS SENT 154 103 22 REPLIES 32 48 (incomplete) 11 (incomplete) -more- NPC 010057 24 KING FEATURES: "PAINTING OUTDOORFURNITURE" "PAINTING KITCHENS" Publicity Placements (Cont'd) NEA SERVICE: "FURNITURE FINISHES" "PAINTING OUTDOOR FURNITURE" "FOREST PROOUCTS LABORATORY NATURAL WOOD FINISH" "NEW PAINTS" PICTURES OF SHOW GIRLS PAINTING CIRCUS BUS "PAINTING CHILD'S ROOM AS SCHOOL STARTS" MC CLURE SYNDICATE: "PAINTING OUTDOOR FURNITURE" WITH PHOTO. BERT BACHRACH'S STAG LINES: "PAINT SHORTS" BOB CCNSIDINE: INTERVIEW WITH PRESIDENT BATTLEY NEW YORK TIMES: "LOW CDCR PAINTS" "PAINTING EXTERIOR ALUMINUM' "PAINTING OUTDOOR FURNITURE" "NEW LIFE FOR WICKER AND OUTDOOR METAL FURNITURE" "PAINTING PORCH FLOORS" "PAINT DEFINITIONS" "VAPOR BARRIER" MAGAZINES: GLAMOUR - 13 GUESTIONS AND ANSWERS DECORATING WITH PAINT. GOODHOUSEKEEPING - DRAFT OF PAMPHLET ON FURNITURE REFINISHING. HOUSEHOLD - NEW PAINTS. FUN SPOTS - AMUSEMENT PARK PAINTING. GRIST - PARK PAINTING. NPC 010053 -more- Public Information 25 (Cont'd) THE FOLLOWING TELEVISION PROGRAMS HAVE OR WILL BE SHOWN AS INDICATED: Publicity DAYTIME: ABC DC YOU TRUST YCUR WIFE MARCH 4 Placamant CBS ARTHUR GODFREY (ALSO RADIO) MARCH 27 (Cont'd) NBC CBS MATINEE THEATER ART UNKLETTER'S HOUSE PARTY (ALSO RADIO) APRIL 3 APRIL 8 NIGHT: CBS NBC CBS NBC DECEMBER BRIDE BOB CUMMINGS PERRY MASON GEORGE C-OBEL APRIL 14 JUNE 7 MAY APRIL 8 GENERAL RELEASES: MARINE PAINT COLORS; MARINE PAINT STATISTICS; THINK BEFORE YOU PAIN% NEW PAINTS. Salas Training DRAFTS OF THE SECOND SECTION OF THE ASSOCIATION'S NEW "HIDDEN POWER" SALES TRAINING PROGRAM ARE NOW COMPLETE AND BEING EDITED. THIS SECTION IS FOR TRADE SALES DEALERS ANO DEALERS' CLERKS. EDITING AND NECESSARY REVISION SHOULD BE COMPLETED BY THE MIDDLE CF MAY. PRINTED COPIES SHOULD BE OFF THE PRESS BY JULY 1. THE OTH TRADE SALES SECTIONS, THE THIRD SECTION, FOR MANUFACTURERS SALESMEN, AND THE FIRST SECTION COVERING TRADE SALES PRODUCT INFORMATION, WILL FOLLOW CUICKLY. CHEMICAL COATINGS SECTIONS WILL BE COMPLETED AND READY FOR PRESENTATION BEFORE THE 1958 ANNUAL MEETING. Industry Films jINCE MY LAST REPORT ON THE DISTRIBUTION OF INDUSTRY FILMS, INTEREST HAS INCREASED THROUGH PUBLICITY NOW BEING GIVEN TO THEM BY OUR NEW PUBLICITY AND PUBLIC RELATIONS PROGRAM. N C 010059 -more- Industry Films (Cont'd) statistical Division 26 "MOISTURE...THE HIDDEN MENACE TC HOMES" HAS BEEN SHOWN A TOTAL CF 40 TIMES TC GRCUPS CONSISTING Cf CUR ASSOCIATION V. EMBER 5, SCHOOLS, ROTARY AND LIONS' CLUBS, AND EVEN AT FEDERAL PRISONS IN GREEN BAY, WISCONSIN AND ASHLAND, KENTUCKY. THE VETERANS' ADMINISTRATION HAS FOUR PRINTS CF THE FILM WHICH THEY HAVE SEEN SHOWING OVER AN EXTENSIVE PERIOD TO ALL THEIR U. S. REGIONAL OFFICES IN CONJUNCTION WITH VETERANS' HOME LOAN PROGRAMS. "HERE'S HOW" HAS BEEN SHOWN A TOTAL OF 65 TIMES, PRIMARILY IN SCHOOLS AND 4-H PROGRAMS THROUGHOUT THE NATION. "THE HOUSE IN THE MIDDLE'' HAS BEEN SHOWN 29 TIMES. WITH CLEAN UP CAMPAIGNS GETTING UNDER WAY, THE DEMAND FC< THIS FILM IS INCREASING. PRINTS CF THE FILM HAVE ALSO BEEN GIVEN TC STATE COMMANDERS CF THE AMERICAN LEGION AND TC EACH STATE ADMINISTRATOR Cf FEDERAL CIVIL DEFENSE ADMINISTRATION AND THE FILMS ARE IN CONSTANT USE AT LOCAL MEETINGS IN THEIR AREAS. ALL THE FILMS HAVE BEEN FURNISHED AND STILL CONTINUE TO BE USED BY TV STATIONS THROUGHOUT THE COUNTRY. THE CREDITS AND COLLECTIONS COMMITTEE MET JANUARY 31 IN PHILADELPHIA. ON THE COMMITTEE'S RECOMMENDATION, AN ANNUAL BAD DEBT LOSS SURVEY WAS CONDUCTED. RESULTS WERE MAILED TC CONTRIBUTING MEMBERS. THE NEXT COMMITTEE MEETING IS SCHEDULED FOR JUNE 6 IN INDIANAPOLIS. NPC 010060 -more- Statistical (Cont'd) Motiva tion Research 27 THE MARKETING RESEARCH AND STATISTICS COMMITTEE MET JANUARY 28. PRESIDENT 8ATTIEY DESCRIBED THE EXECUTIVE COMMITTEE'S DIRECTIVE PC*? A COMPLETE PROGRAM. FOR A MOTIVATION RESEARCH STUDY OF THE PAINT, VARNISH AND LACQUER INDUSTRY. A SUBCOMMITTEE WAS NAMED TC PREPARE A PRELIMINARY REPORT. ON APRIL 1, THE COMMITTEE MET AND ADOPTED THE SUBCOMMITTEE'S REPORT WHICH RECOMMENDED A MOTIVATION RESEARCH STUDY BE MADE CF CONSUMERS OF OUR TRADE SALES PRODUCTS. THE COMMITTEE RECOMMENDED THAT STUDIES BE CONSIDERED CF OTHER CLASSES CF CONSUMERS OF OUR PRODUCTS, BUT EACH SEGMENT SHOULD BE A SEPARATE STUDY BECAUSE EACH MUST BE APPROACHED DIFFERENTLY. CHAIRMAN PAUL W. NEIDHARDT AND ROBERT C. FERNALD, CHAIRMAN CF THE SUBCOMMITTEE CN MOTIVATION RESEARCH WERE DIRECTED TO PRESENT THE COMMITTEE'S REPORT TO THE PUBLICITY AND PU8LIC RELATIONS COMMITTEE AT THEIR NEXT MEETING. Color Cards A SURVEY CF THE USE CF COLOR CAROS IN CUR INDUSTRY IS IN PROCESS. RESULTS WILL BE MAILED TO THE INDUSTRY BY THE END OF APRIL. Color Survey THE "1958 COLOR SURVEY" IS NEARING COMPLETION. THE FINAL REPORT WILL BE MAILED TO MEMBERS IN MAY. Paint Industry Advisory Committee: THE U. S. DEPARTMENT CF LABOR HAS CALLED A MEETING IN WASHINGTON OF A NEWLY-FORMED PAINT INDUSTRY ADVISORY COMMITTEE FOR APRIL 22. THE INDUSTRY MEMBERS CN THIS COMMITTEE ARc: V. A. ACER - SPENCER KELLOGG AND SONS, INC. R. T. BATES - . I. DU PONT DE NEMOURS & CC., INC. JOSEPH F. BATTLEY - NATIONAL PAINT, VARNISH & LACQUER ASSN. HARVEY E. 6RCWN - THE NEW JERSEY ZINC COMPANY NpC 010061 -more- Statistics (Cont'd)- Faint Industry Advisory Committee S. L. KARPELES - IMPERIAL PAPER & COLOR CC. ROBERT C. FtRNALD - NATIONAL LEAD COMPANY .V. H. P. MCRAND - THE DC W CHEMICAL COMPANY PAUL W. NEIDHARDT - THE GLIDDEN COMPANY L. REESE - THE SHERWIN-WILLIAMS COMPANY 28 {Cont'd) THE PURPOSE CF THIS COMMITTEE IS TC REVIEW AND RECOMMEND NECESSARY CHANGES IN THE U. S. DEPARTMENT Of LABOR'S WHOLESALE PRICE INDEX CF PREPARED PAINTS AND PAINT RAW MATERIALS. Historical Color Usage Committee THE COMMITTEE ON "EXPRESSION CF HISTORICAL COLOR USAGE" OF THE INTER-SOCIETY COLOR COUNCIL MET MARCH 25. THE COMMITTEE'S OBJECTIVE IS THE DEVELOPMENT CF A TECHNIGUE FOR EXPRESSING HISTORICAL COLOR USAGE OF CONSUMER PRODUCTS TO FACILITATE iNTER-CCMFARlSCNi AMONG INDUSTRIES, THUS INCREASING THE VALUE OF OUR ANNUAL COLOR SURVEY. EVERETT CALL, DIRECTOR OF CUR MARKETING RESEARCH AND STATISTICS DIVISION, SERVES AS VICE-CHAJRM AN OF THIS COMMITTEE. A MEETING WILL BE HELD APRIL 29 TC DETERMINE THE MINIMUM PALLET OF COLORS NECESSARY TC EXPRESS HISTORICAL COLOR USAGE CF CONSUMER PRODUCTS. MANY LEADING COLOR STYLISTS AND RESEARCHERS HAVE AGREE TO TURN OVER TC THE COMMITTEE THEIR PALLET AND PERSONAL FILES. -more- NPC 010062 Statistics (Cont'd) Census 29 THE 3UREAU CF THE CENSUS IS REVISING CUR MONTHLY REPORT OF DOLLAR SALES AND GALLONS PRODUCED OF PRODUCTS OF CUR INDUSTRY. THE REVISIONS ARE 3EINC- MADE AS THE RESULT OF INFORMATION COLLECTED IN THE 1954 CENSUS CF MANUFACTURES AND WILL RESULT IN MORE ACCURATE MONTHLY REPORTS AND IN A REPORT THAT WILL SHOW GALLONS PRODUCED CN A ICC* BASIS CF CUR INDUSTRY. I URGE ALL CUR MEMBERS TC COOPERATE WITH THE BUREAU OF THE CENSUS IN EVERY WAY REQUESTED. THIS BASIC DATA IS VITALLY IMPORTANT TO CUR INDUSTRY AND CUR INDUSTRY SHOULD DO EVERYTHING POSSIBLE TC INSURE THE ACCURACY CF THE REPORT. I## NPC 010063