Document 37p7ZO8NdVm1mKNZxXzNN7553
COVER STORY
The NAPA AutoCare Program is geared up for the Spring. Now, it's tirrie to make sure you and your NAPA AutoCare Centers are too. There are seven AutoCare systems and each offers special pro motions to bring consumers into your traditional dealers' place of business. See how.
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UH.feATIVfcLY
Newer and less expensive hats are now available to pro mote your NAPA AUTO PARTS store and your NAPA AutoCare Centers. Additional ly, 13 NAPA Manufacturers have been inducted into the NAPA 95% Club and NAPA Small Engine Parts has de veloped a new lawn and garden display. In Creative Selling.
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NAPA hasn't forgotten about the ever increasing retail mar ket. It'stoogood ofan opportuni ty to miss out on. So, for 1988 there are five Price/Product Pro motions designed especially to
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Last November, NAPA ex
panded its product selection
with the National Consumer
Brands Line. NAPA Executive
Vice President Terry White ex
plains the importance this line
can have on your advertising
and store traffic as well as how
NAPA Oil and Chemicals
(Mac's) is working to assist you
in building profits. Turn to
Viewpoint.
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G^,$, CLINICS AND
SHOCKS
The legislation on the 10 year/100,000 mile warranty issue is still pending. So, write or call your Senators. It can really make the difference. So can a new technical clinic for your customers -- the ABS Clinic from NAPA Brakes. And, NAPA Shocks adds the Strut Boot Kit to its line. Once again, NAPA is keeping you One Step Ahead. Page 18
boost that do-it-yourselfer group. Product specials, tar geted advertising, point-ofpurchase materials. You name it, you've got it.
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A year ago January, NAPA entered into a national ac counts program with Midas In ternational. Over the course of 14 months, the test program has been put into action and in troduced to 1,650 Midas loca tions nationwide. What occur red to get NAPA and Midas in a joint program and where is it headed in the future? Find out.
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In fact, the right to know has become law. The High Risk Occupational Disease Notifica tion and Prevention Act to be exact. And, if your employees or your customers' employees are handling certain products, it could affect your business. Another coming trend.
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Balkamp................. Martin-Senour .... MEG....................... NAPA Antifreeze.. NAPA Bearings ... NAPA Echlin......... NAPA Mac's...........
.. Page 24 ... Page 4 ..Page 19
. .Page 17 ... Page 9 .. Page 22 ... Page 2
Vol. 21 No. 2 March, 1988
Kathy Randall Editor &
Communications Manager
Elizabeth Wong Assistant Editor & Communications Coordinator
Published periodically in the in terest of NAPA AUTO PARTS stores, Distribution Centers and Manufacturers across the nation. When notifying us of a change of address, please mention NAPA OUTLOOK and give us the old address and zip code.
Litho in U.S.A.
NAPA HEADQUARTERS 2999 Circle 75 Parkway Atlanta, Georgia 30339
1988 National Automotive Parts Association
No part of this publication may be reprinted without theexpressed permission of the Na tional Automotive Parts Association.
NAPA Mufflers & Shocks................... . . Page 20
NAPA Small Engine Parts........ .. Page 11
NAPAU-Joints........ .. Page 13 NAPA United.......... ... Page 7 NAPA Windshields . ..Page 15 Parts Craft.............. .. Page 23