Document 2qXvnZjdqEvyE4OJvj340y9ga

FILE NAME: Keene (KNE) DATE: 1965 & 1968 DOC#: KNE032 DOCUMENT DESCRIPTION: 1965 Mar Memo RE Sprayed Insulations & 1968 Aug Conference Report RE Keene Product Redesigns to Remove Asbestos from Insulation Products C. M. POTTER 010882 March 1 ? 5 1965 He: Sprayed Insulations. Foster Wheeler^esearch Bichar<1 c * Johnson of the A.S.T.m . an|nt ^ r entea,a W ' to sprayaa insulations. A t t ^ h T l ^ y 0^ ^eeh. beooaenmoreeiTOOTtanttSnaUnrof Spr?yed Insulations has 1th the effect t h a f tthere? e r S i i ? b2aome nore PPlar Placing the blanket " ayla" ^ * - It TbtXet. of Spra^lnsulatlons^namel^Hono Sanufacturers two types both of which are made with^iS ?P,,ay and ^o-Spray,- Bentonite Clay Sral W01 Plbers a"a Wr. Jonnson mentloned four fvnco . our types of spray insulationsj (a) Amoslte Asbestos jb) Vermiculite ' - ; (d) M i n l ? f i au o o l th P0lyeEter r e s l " I n d e r The binders mentioned were; (a) Bentonite (b) Portland Cement (c) Resins Amosite *** etated * * * Mineral Wool Cements were\aid ?th?r hand* B"E"H out as quickly and that the use o ^ b e n t o n l t ^ ^ 1^ "^ dry to raise the thermal conductivity. bentonlte lay tended outlet^or^ur^ground^calc lumpen leate rl?1? an program be made which would make use^iM-h?11 a"? aeveloP"ent that a binder other than benfrm?t-o?,of ihls material and 00 it la conoelTOMe that I neS and S i t te used- By alnS ncoawn boen dtheevemlaorpkeedt.which will ouoimuppuSree lfafvvoorTMawb?lpyrwaiLtihnt?huloasfecloD E F. KARKLIN 33)3567^4 CONFERENCE REPORT :UEN7: Keene: Baldwin 'RESENT FOR CLIENT: I. J. Bokan R. Stevens \ Erney i. M. Wilson Ehret-Hill Division PRESENT FOR AGENCY: R. Gorman F. P. Harvey NUMBER: 1-68 BEH DATE: August 6, 1968 DATE OF MEETING: August > 1 9 6 8 LOCATION: Trenton, New Jersey ro: >eene H q . V/. Bailey *1. J*i.. Bokan * Utz !. McCarthy Chadbourne y/ E. R. Anderson #-- Forum Four R. Gurvitz AKE ACTION: beh E.R.Stevens P. Erney M.M.WiIson MJA ' T.Johnston R. Gorman L. Martin E.Molyneux Accounting Art - Copy .Direct Mail-Proa. Marketing Media Publicity Radio--TV Research Traffic-Prod. F.P.Harvey D.Willis J.Bourdon T.Masterson C.Greenspan T.Wright P.Beece J.L.Gornic E.Inns ADVERTISING AND PUBLIC RELATIONS CAMPAIGN EXPLOITING ASBESTOS HEALTH HAZARD AND KEENE PRODUCT REDESIGNS . _ TO REMOVE ASBESTOS FROM INSULATION PRODUCTS_______ . Thismeeting was called by Keene Group VP Joe Bokan and BEH Division President Ed Stevens to enlist agency advertising and PR help arising from thefollowing circumstances: 1. Increased concern and publicity arising from the health hazards in the insulation industry caused by usage of asbestos. a. Federally funded (Dept, of HEW) studies for the" .-"" past eight years by Dr. Irving J. Selikoff, M.D., " President of N.Y. Academy of Sciences, which show considerably higher incidence of death due ' to asbestosis, silicosis, and mesothelioma, among asbestos.workers, particularly those who smoke. b. Support of the above study by the International Association of Heat and Frost insulators and Asbestos Workers union. ^ 0343786 f m 3 5 -M j. CONFERENCE REPORT - 2- Keene: Baldwin Ehret-Hill Div. 1-68 3EH August 6 , 1968 c. DuPont's Industrial Hygiene Department has forbidden use in DuPont plant construction of any insulation products containing asbestos. ' d. In England, use of insulation materials containing asbestos has been forbidden. . e. Consumer publicity such as May 7th Earl Ubell telecast showing asbestos dust fall-out. ' 2- The nature of the hazards In pipe, block and blanket thermal insulations which contain asbestos, hazard is incurred when materials are cut b y saw or knife for fitting on the job. Asbestos dust results, which, when inhaled, adheres to lungs. applications> steel beams of high rise buildings ? ra*ed ^ blends of asbestos fiber! f i i e i r n ^ 'te fxbers> sad inorganic binders for ; g *r thei\ ****** P r o ^ e thermal and acoustical insulation. In application this causes a "dusting" problem ^ 13 ^ d-cf ^ i e d and falls on n e S h b o ? S g C o n c t w Z + f 16 general public and other construction workers. frequently slow-down the job by ' ^ hems;lve.'durdjlg tb15 application, because of suspected hazard. Air pollution is clearly visible. ffeene BEH remedial measures f s b e e t o f i ^ - thaV 'ress"re ^ *" * > for control of . asbestos dusting. In order to provide leadership, it has redesigned its product line to either markedly reduce asbestos content below that of any similar competitive " -- products available, or eliminate asbestos content completely. For industrial applications the following Keene B E H products are no w completely free of asbestos: products i a. Mono-block block and board insulation. (Not new ) p---- . enilr!1J Z L SpVn miner^ fibers d ^ o r ga^ic b d e r s ^ patented BEH process interlocks the long mineral fibers to 1 8 m 5 ^ ^ d , strong resilient block, e f f e c t i W ^ t o 1800 degrees F. There has never been a rpp'vrdorii,, t x - l i g h t weight MOn:blik ' Xt has n e a t e r tensile stWnJton fit, Mcistcre-resistant. Kcn-con-Svf^SM -10r ^ Incombustible. It's chief c o ^ i t o r * " ?,erv:lce* block which n o n ^ l l y cohoains - nuch as i CS eaS aat^ ses X 0343787 Form 5 - A .M jjk , CONFERENCE REPORT Keene: Baldwin Ehret-Kill Div. - 3 - 1-68 BEH .August 6, 1968 are for heated surfaces on steam boilers, ovens, kilns furnaces, refinery towers,etc. . * a-Ons, . b Super Powerhouse Cement . - ' *" v ToTf eh.1i^=nkveat+fsinPi1^?hi12l1i?nscuelmaetnitono,verotbhleorckisn,sumleattihoanl lath surfaces cements * Can be painted. Not ashed off b y raffi after c * Iherma-K Mineral Fiber Block ' . . _ ... For heated flat surfaces where temp ^ e x c ^ d S g ^ 011' d * ~ 8tal Reillforced blankets. (Catalog material available) . . . * i s S n l : * " "dl'eral fib6r " i Slass 6* jndnstrial felts. IMPORTANT ' (Catalog material available). S s S S i m ntoKh I ^ l S s htha^eh S f ^ ltb ^ - e m a s i l Block and Board ' competitive c a l c i u m ^ S s j g - ^ asbes^ 8 content <* that contained'in T-'- roughly a iq* a s b w t w l S f c L Cog otltiTC-cal U products have content to k-$% and b y J a n u a r ^ l \ o 6n reduced asbestos .2^. Tet in all other reeardsdi^iif+i u h asbestos content down to held constant or improved' (Full cata?*1 c^ aracteristics and ratings have been Thermasil line). f. cataloe source material available on IMPORTANT 7 V r-r Z 0343788 form 85-A-MJ.A. - h Keene: Baldwin Bhret-Hill DLv. 1-68BEH August 6, 196a--:- "dusting", and provide better strength, heat resistance and matting capability than present rock wool and asbestos (20^) mixtures. This last development is to be kept confidential until U.L. approvals are imminent (probably December)*. v-- - It. ACTION . ' a. MJA advertising . Agency is to submit copy, layouts and media recommendations for - campaign to capitalize on the above, initially for the industrial market (engineers responsible for the specification of materials for construction of utility, process, chemical, -and refinery installations); then for the Pyrospray market (all building con- ' . struction). < . . b. PRP assignment . ' Mr. Gorman is to -investigate and submit suggestions for the best possible exploitation of Keene asbestos-free redesigns . as a service to public health and welfare. Consideration w ill be given to working with: Federal Government (Dept, of HEW) - - Insurance companies -- health and casualty Medical Groups ^ Dr. Selikoff ' Labor unions Industry association (NIMA). . ' . . . . Although client is involved with asbestos ingredients in some other products, they are willing to risk strong negative competitive reactions and pressures if sufficient marketing and public recognition advantages can be generated. - It is understood that investigations which proceed immediately will not d i - s - ` close new Pyrospray development until client advises same has U.L. approval. ' FPH S- 0 3 4 3 7 8 9 Form & S -A -M J A .