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Publications FUEL OIL Journal Published Monthly at 420 Madison Avenue New York As early as 1931 over 35 per cent of oilburner installation contracts included orders for additional heating accessories. In 1935 almost 23 per cent of the more than 154,000 conversion burners sold were installed with new boilers. An oilheating dealer thinks of an auto matic heating system as a good oilburner, using good fueloil, firing a good.heating system. All three are essential. The oil heating dealer needs information on all three subjects--oilburners, fueloil, heating systems. That's how Fueloil Journal is published. Every issue is soundly balanced against the dealer's working needs for information on all three subjects --heating, burners, fueloil. It is thus balanced editorially, with its circulation: Power oilburner dealers and dis tributors............................... Key heating contractors, plumbing and heating contractors and engi neers.................................................. Fueloil distributors, selling fueloil and range oil...................................... Accessory and heating and plumb ing supply distributors.................... 9,739 2,108 3,177 691 Total Dealers and Distributors.........15,715 Collateral Services Available to Advertisers Key Market Studies. Oilheating and Airconditioning Merchandising News. Annual Survey of the Oilheating Industry. Specific Product Surveys. Oilburner and Fueloil Specifica tion Chart. Power oilburner manufacturers and their executives................. 459 Accessory manufacturers.......... 332 Rangeburner manufacturers.. . 17.3 Total Manufacturers...... ........ ''964 Total Dealers, Manufacturers 97 percent of total circulation 16,679 Architects, research labora tories and libraries..................... 117 Advertisers, agencies and com plimentary..................... 248 Miscellaneous.--.............................. 139 504 Grand Total................................... 17,183 The oilheating market is hitting new high levels in both unit and dollar volume. Heating equipment advertisers long, have found Fueloil Journal's advertising a profitable sales investment. It is worth your investigating. 986 Publications HEATING 6-- VENTILATING AIR CONDITIONING THE INDUSTRIAL PRESS... Publishers 140-148 Lafayette St. New York, N. Y. HEATING HEATING VENTILATING AIR CONDITIONING ence data appear in AND VENTILAT every issue. Re ING reaches the "key men" of the industry--the engi neers, contractors and manufacturers who have the final word in the specific ation, installation, production and maintenance of the mechanical equip ment utilized in the ports of meetings, the activities of manufacturers, ab stracts of current papers, books and pamphlets, and editorials on the plan ning, installation and operation of heating, ventilating and air condition heating, ventilating ing systems in pub and air conditioning lic buildings, offices, fields. factories, schools, An editorial pro hospitals and homes gram of outstanding are other contents alertness-and au- of continuous in thority is directed terest. by qualified heating and ventilating engi Air conditioning, now coming into its neers. A section devoted to moderniza own, has had a champion in HEATING tion, inaugurated in 1934, typifies the AND VENTILATING since 1904 when, forward-looking policy that has character in its very first issue, an article, on this ized the publication since its inception in then infant industry appeared. Since that 1904. News, trends, developments, per time, for more than thirty years, HEAT sonalities--every side of this important ING AND VENTILATING has con industry is faithfully and authoritatively sistently published the news and develop reported in this outstanding publication. ments of air conditioning up to its present There is a regular section devoted to new high state of perfection and its pages have equipment, profusely illustrated and com prehensively reported. Degree-days and unit fuel consumption for various large cities in the country has been a regular monthly feature of the publication for seven years. The weather in large cities carried an impressive total of editorial lineage on this subject. Subscriptions to HEATING AND VENTILATING are $2.00 a year. Ad vertising rate cards, sample copies and in typical localities of the country is market data will be gladly submitted on accurately charted. Two pages of refer receipt of application. 987