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Publications Fueloil & Oil Heat 232 Madison Ave. Lex. 2-4566-7 New York, N. Y. Los Angeles Don Harway & Co. 816 W. 5th St.--Mutual 8512 Baltimore c/o Fleet-McGinley, Inc. Candler Bldg.--Lexington 7065 MANUFACTURERS Oilheating equipment manufacturers, with few exceptions, are presently devoting most of their facilities to the production of war products. In some instances these are their peacetime products, being sold for war uses . . . others are concentrating on unrelated lines. All of these companies, however, are maintaining dealer and prod uct relationships through the sale of repair and replacement oilheating necessities. Oilbumer replacements in 1943 were only 14,000, compared with the last peace time year with 56,000 replacements, in dicating a large replacement deficit that must be met, much of it in 1944. Relaxa tion of Government restrictions on replace ments point to 1944 sales for such purpose of upward of 50,000. A. E. Coburn, Editor Arthur G. Winkles, Advertising Manager Robert Gray,' Business Manager Leod D. Becker, Chairman of Board Fueloil & oil heat was bom of a merger in May, 1942, of Fueloil Journal (20 years old) and Air Conditioning & On. Heat (14 years old), formerly the leading competitive publications in the oil heating industry. Oilheating is a vertical, integrated in dustry, selling through the same prime outlets oilburning equipment, heating and air conditioning equipment and fueloil. It is not, in its major marketing pattern, closely wedded to either the general heat ing or the general petroleum industry. The integration of oilheating equipment and fuel first started in 1932 and has grown progressively until at present more than half of all oilheating equipment is sold, and oilbumer service rendered, by dealers who also sell oil, while nearly twothirds of all retail heating oil volume is distributed by companies selling and servicing oilheating equipment. The equipment seller has first chance at the new consumer's oil contract, while with old customers the fueloil man has one foot in the door to sell oilburner and heating replacements. DEALERS Mortality among oilheating dealers has been severe under the handicaps of war time restrictions, and while the actual number has declined 42 per cent since Pearl Harbor, these were small companies with little capital investment, and repre sented only 15 per cent of prewar oilheating equipment sales volume. The larger dealers, with strong service depart ments or fueloil departments, or both, have not been seriously, hurt. Total dealers in January, 1944, number 10,000, compared with 16,000 in 1941. Of the remaining 10,000, upward of 7,200 have income from fueloil. The dollar value of oilheating service has grown importantly since the war started, and particularly since fuels became less plentiful. Fuel saving accessories, burner adjustments, boiler cleaning, in sulation and many other facilities to make a ration stretch have been readily saleable, with the result that the average consumer has been willing to spend enough to make service department income highly satis factory to the dealer. Oilheating can be expected to emerge from the war years with a particularly strong distribution nucleus, promising record postwar sales. For a statistical picture of all phases of wartime oilheating, send $1.00 for the January, 1944, Yearbook issue. 1166 Publications Heating and VENTILATING is edited for engineers, con tractors, and equipment manufacturers who have the final word in the specification, installa-tion, and operation of mechanical equipment for heating, air con ditioning, ventilating, piping and refrigeration for industrial commercial and institutional build ings. The editorial content is designed to be of practical use to engineers engaged in this work, and is prepared under the direction of field-experienced professional engineers. A maximum amount of space is given each month to articles showing how specific problems have been met, authori tative discussion of timely subjects, com pilations of useful data, and {descriptions of the latest practice, tech niques and equipment. Generally speaking, the emphasis is on practical rather than on technical considerations. Each month an origi nal Reference Data sheet is included for permanent use in a standard binder (back copies are avail able). Special issues or special sections are pubiished from-time to time. A comprehensive Buyers Guide (directory of manufacturers) is published early each fall. Special Reference Sections are published several times throughout the year on subjects of timely interest, such as Radiant Heating, Food Dehy dration, Fuel Conservation, etc. CIRCULATION HEATING AND VENTILATING'S total distribution (May, 1943)--11,354, classified as follows: Consulting Engineers (347) and Ar chitects (158) Engineers Employed by them (355)___________ 860 Contractors (1,215) and Engineers Employed by Contractors (254)....!,469 Governments and School Boards, and their Engineers.......................... 1,038 Public Utility Group............................ 589 Industrial Firms, their Executives, Engineers and other Employees....3,009 Buildings, Real Estate Management Companies, Their Engineers............ 761 Manufacturers of Air Conditioning, Heating, Piping and Ventilating Equipment, Their Officials and Employees (664) and Designing Engineers (181)__________________ 845 Manufacturers* Agents and SalesEngineering Firms (144) Sales Engineers and Salesmen (740)___884 Wholesalers (72) and Dealers (305)-- 377 Educational Institutions, Libraries, Technical Associations. 588 Miscellaneous and Unclassified590 11,010 Field Staff, Correspondents, Ex changes and Advertising Agencies 344 TOTAL___ 11,354 Subscriptions to HEATING AND VENTILATING are $2.00 a year. 1167