Document 2jwKnpkoY27n3YzE9x5z5zQDa
looks and washes like baked enamel
The Miracle lustre Finish for Walls and Woodwork in Kitchens and Bathrooms.. .. for Woodwork Everywhere
vVltcro.vr yc.ii want lo.-.iutilui walk: and
Hunlv.rirk that olnyri as r:ivi!y \ our rv-
triL' r:i!*>r.
is your juisw-r Dtri.
tnmc.
ly not priu'trstlc
p si io.smooih -airfare*. Vos. rvv in*. law
jvirc>.
ami liiiuvrjMitiis &:* all
easily -omiiverl from a
stirfmv
wii o so-t|i siiwl water. KKM-("i J.M com^s in
III lowly colors and a white that milk
irh:lr! Ready u unit just stir ami
apply with brush or $up<T-Ctishiim Roller-
Knau-r. One emu cnvcrs most su"-f;i-t\s.
sar:ij tin tv ami money.
dries
in d ter 4 hours. Try this* new rnirneb- finish.
Vou'IJ Hgrw* yyu'vi*
nos*er seen ns eciual.
THE MAKERS Of KEM-Cvo AMO KCM.TOME IEAO THE WORIO IN fAINT RESEARCH
<e. mm ik o c s Co. kt. rM*ip
- *Mr' Cl . Dlr'o. W. w.
o Ce.
fm'tti '<oOvO>. Me. O-k
INSIST ON CSMUINC KEM-CtO . . -SOtD AT BEARING f AINT, HARDWARE, DEPARTMENT STORES EVERYWHERE
This ndvrtientrnt J^. KG SO 1 ap^ttirs m Tht Ca*
C<r\derrwir. Kw
w. Good HouaeVccpw't. Country . C,,rn.w mm r| n<i i I fS i n il't
PsracJc- Mk k mH
0007-SWP--03953 7
N29135
cfiec/t/fiese KEMfacts
THE NEXT TIME YOU FIGURE:
let your favorite dealer give you the tomplete KEM story
KlM*TONCflndKEM*GLO or* distributed by: Am Wht* Uait Color WerVt.
* W. W.lewr*nc* & C*.. tlthbuigh Iht low*Brothers Co.,Ooyt*n
John iwcas A Co., I<.. Philadelphia Iht Modin>Stnvr Co., Chirg R*grt Point Products,
Detroit th* Sh*rwir-WtlHarrt* Co.. Cl*lnd.
This advertisement appears in American Painter & Decorator and National Painters Magazine, -September and October, 1949
0007-SWP--039538
0007-SWP-000122924
KEMG10
THE MIRACLE LUSTRE ENAMEL
LOOKS AND WASHES LIKE BAKED ENAMEL
You can laugh at smudges. They'll whisk away . . . and Ku m-Gi.o will gleam like new again. It's the miracle
lustre enamel that resists sculls and stains, cleans as easily as your refrigerator. A quick swish with a damp cloth and grease, soot, spilled liquids . . . even ink . . . disappear like magic. For kitchen and bathroom walls, and for woodwork in every room, Kem-Gl o is the easy way- to luxury- that must be practical. Comes ready to use, doics on so smoothly with brush or Ro l l e h -Ko a t e ii. Covers most surfaces with one coal,
dries in 3 to 4 hours. Choose from 10 lovely colors plus
Ke m-Gl o Hlay-ivhiU ... for beauty that's easy to keep sparkling.
rat MAKERS or KEM-GLO, KEM-TONR AMD sure* KEM-TOHE LEAD THE WORLD IN TAINT RESEARCH
Acme Qvolity Point), If*., Detroit
W, W.
A Co., Pifljburijh
The to-- * ftfpthors Co.< Dayton Jofcn luco A Co., Inc. PModalphio
The Mortin-Sanoof Co., CK3<o q o fcogeri Tom! Piodixl*. In<.. Detroit
FKe $hfwin.WilliofM Co.. Clv*lond
ONLY * JL ___ OUAftT C0flir S ST.SI Clllfttv
USUI fll tCMJlKf m-BtV . . . Sill tl ((Mine MT. IllWUf. tIMIU i> HMCTIIWT stilt!
0007-SWP-039539
0007-SWP-000122925
/
It Pays to DEMONSTRATE!
KEM-TONE demonstrations ring the bell for bigger sales...report leading department stores!
Wherever shown, bllfter, faster sates go hand-lnglove with Kem-Tone demonstration*!
In a Pittsburgh store demonftrotions sky rocketed sales 53.87% and in a Cleveland store sates jumped 40.92% ! Yee, across the country... coast-to-coaat... these power-packed demonstrationt are ringing a -merry tune on depart ment store cash registers.
On top cjthis.!ending stores report that KemTone sates clone account Jor 3314% of their entire paint volume!
These safes-stimufating Kem-Tone demon strations are available to you NOW! They'll de velop new interest--and speed up sales in your paint department as they have wherever they've been used. Kor full details of how you can add "A'cm-Tnire in action" to your store, contact any of the companies listed below.
PHOWC, WIM. WRITE.
Acme white Lend ft Cet*r Wwk*. 125* Sr. AuMn St.. Detroll. Michigan
W. W.
Co.. ItX W. Oanen Sirt. Ptmburftb IV. Pa.
Lo> R>eitin Co.. 434 C*i( Jed StrMt, Oa^ton. Ohl*
Jvka
t*l
SW., HrllaMpM*, h.
Mua.?ita*ur Co., nn S. Ouorry Street, Chicago. tlllMli
Rotcti I'airu Product*. Inc.. 1254 Si. AuMn St.. Octroif. Mlehiun
Thv SberwIn-WMIUiM* Co.. 1*1 Proopoct A>.. H.W., CW>*Und, OM
WttDHOMOK
AMERICA S HOTTEST-SELLING HOME PRODUCT FAMILY!
Thi* coimiu-iitg Ket.i.Tone advcrtijeoicnt is selling 37.6*5 department store buyers and txfi'iti ivc- through the April 1 Sih issue of Retarti.ic Hvmt Ftruishlngt.
0007-SWP-039540
0007-SWP-000122926
It pays to
Leading department stores say
DEMONSTRATIONS boost Kem-
Tone sales higher than ever!
Trum coasHo-cuiM leading departmtai acclaim the drawing power... selling power >! Kem-Tone UemonU\-cttif,,ts. A Pittsburgh store chalked up a remarkahle 53.87J5 increase... Cleveland store showed a hig 4(>S>2% leap! All stores claim these sensational increases were due to Kt/fi~Tou< hi action... demonstrating its ease of application... its matchless beauty to (heir customers.
Those increases arc almost miraculous, con sidering that leading department stores report Kem-Tone sates alone account for } J Vj% of their entire paint volume.
K F.M-TONR sale*.stimulating demonstrations are available to you NOW* They'll speed up safes in fttur paint department as they have wherever shown. Fur full t/t-failv
PHONE, WIRE, WRITE
t h e Sh e r w in -Wil l ia ms c o .
CLEVELAND I, OHIO
EXPORT DIYISIOM. NEWARK. N. I,
AMERICA'S HOTTEST-SELLING HOME PRODUCT FAMILY!
This y*-cotching Kern-Ton* advertisement appears in the Feb
ruary 12,
Issue of Retoitintj Horn* f t/rnishingt . . . reaches
22,655 department store executives . and buyers.
0007-SWP-039541
0007-SWP-000122927
EASY! 10VUY!
THRIFTY!
way to finest rooms
-"EE**'
(
I
W i iw 1h lM * |n I
! Check why rff JlmerJea uses
t fippties Irtcc 11,^1 ^ pMtMtemmintrt
0
ottotiorsttrtoHs! 3 fcjttt or
0
Mt,ltetor( * tow io o m tiW! * tarjews a rotors! ^ Wch soodHthe ftoijf)! 3 *1 "mM>" Odor! 8 WuiuSI,! Owratjtt!
Om ganas tfscs aotran
8
0 0 0
0
0
moot!
E
""Wro-c*.
Uorimnw . . *o nutMOMttur< . ***-
*.VV ** t*4 t*..*twwt,e* l*ett.s.. tV*oW*o'll*ly*ft*-i.otSi<lrt*w-Moi**K' r.o* 't,>-.
0007-SW-039542
Easiestway to loveliest
rooms:!
,t^440.000,000 rooms with Kernel!-- ir.. -IMI1V iecorsM
is*>^
o/z& fi&ww/s/r/
Kem Tonr ts msd with OILS and RESINS. jclcntiricaily processed to mm with water.
2
WtWtsyCG4Tf
Kem-Tone cover* mo.et interior surfaces in one coat. No priming. nosixing necessary.
1 Applies like magic*
[2
2 One coat covers most interior surfaces!
3 Right over wallpaper. paint, plaster!
[2
Q
4 Dries in one hour!
[2
5 Gorgeous new colors! [2
6 Rich suede-like finish! [2
7 No "painty'' odor!
[2
8 Washable! Durable!
[2
9 One gallon does average Q room!
R*m-Ton* TRIMS....................20* up Rtm-Tvne ROUCR-HOAHR,... 90^ *. Rtm-TflM 4" MUSH............$2.39 m.
Tttr's (C#i|-Tw dm!r nmmr yout
7Hfl S ONLY CMC GCMUtNC KCM-TONt! ACCEPT MO SVBSTtTUTCS
0007-SWP-039543
0007-SWP-000122929
(VttNT.fW*
LQ/ecfJ0"^
gj
PRODUCT OP
Sh e r w in -Wil l ia ms RISCARCM
0007-SWP-039544
0007-SWP-000122930
ETO1
EASIEST WAY
TO LOVELIEST
IIAAHA I
soEASY!
SO SPEEDY! SOm/fTY-'
OYER40,000,000ROOMS
oecoRsm mmmimg
tf,#$oRv0iy ^ tU
rT> r7\r<\'
TKCWS a XCM-70ME DEALCR PfEAff YQUJ
0007-SWP-039545
EASIEST WAY TO LOVELIEST ROOMS!
0007-SWP-039546
0007-SWP-000122932
f
has decorated over 40,000,000 rooms
OIL & RESIN FINISH!
Yes, Kem-Tone is mad? with QII^S and RESCNS that are scientifically processed {O mix with water for your convenience and economy.
JN ONE EASY COAT!
Magic! Km*Tom* rnvrrs most interior surfaces with one quick emit. No suing, m* priming required. Just mix Kent Tone with water and apply
RIGHT OVER WALLPAPER!
More Magic' N* m-rd to remove old w*llj.ip,*r. Point right -.v.-r t with Kern Tutu1. Ki'm.Tnrv nl>a> envorx previously panned suifairs, plaster, ivtillhoard
|/Check why all America uses,
1 Applies tike magic!
2 One coat covers most interior surfaces!
0 0
3 Right over wallpaper, paint, plaster! 0
4 Dries in one hour!
0
5 Gorgeous new colors!
0
6 Rich, suede-like finish!
0
7 No "painty" odor!
0
8 Washable! Durable!
0
9 One gallon does average room! 0
There's a Hem-Tone dealer near you!
Km-Tne TRIMS........................IOf Kem.T* ROLLER KOATtR. / . Km.To m 4" BROS*............$2.39 la.
mm. wu< ua i ci wVi, Omir^t
r.rf, tamiec, I,
is,
Co.,
to**. ivcoi i Co . <ew.,
,'^4 Hi*
Co, CSkue*
i Woww roOcn l.. C*trv TH
WtK4l Co . CI*mUi^
?* /h o c * h| sSomi. ^ l"'T^
AtStAACH
0007-SWP--039547
0007-SWP-000122933
W/MRACIWAIL FWfSff 1^2$
decorated
more than
4(1000.000
rooms!
"!t's America's greatest value in fine decoration!"
MADE WITH KEM
THERMO-TEMP EREO
OIL!
Kem>Tone, miracle of modem point chemistry/ is mode with KIM IlMCMtMPMCD Oil fORTIFlfD WITH DURABLE RESINS. These are scfcntiMly combined with 23 other qoetHy tojrwiitnt* to give you the Miracle Wail finish!
a
UK* MAett! K*m.Tone glides over your *r*Jl*o4
-- <vr mo* ur/Ce* In iusi onequick cost.
..i-i"hSvc*
RIGHT w a u p a p *nr Why tnmi aingy
Paint ri<iH >'er It -- **
* pRklm, p|aj, tW. Olhrr jncerivr "ll surface*.
3
B0*G*0Uf M**r c^iansf Pcets, dttfi IlMM. '80 with" livina Toottidialog room,btdrooin, p)*y. t w o *. furnishing*.
s mM.
pntrxm v
9** UOVTtt Jf*rn.Tie d*n*t tin up rftomi far <Uy*! Enjoy your
Keni.Tone room only M min>Jtf*crpintlngj
. WHY AU AMERICA CHOOSES WM-TONEl
# Apptfm like lc! 0 Or*v**---* c-ot
larfMfef!
*Wi over wtdtp^
0
****ir/ **.<W)Wikcfini
IT
0
rt4te,
0 0.
ao~
f t ..__i *
_
....
-vcsiverage toom!
B
There's* Kero-Tone Oseier Hear Yowl
.
/SSS
I *JUJAMS
"PnUj
The modera<
/u 1W. Pnfmitmal Painters
aim, cppluj mm than 2.000,000 (alhn, ,,/
"Th. OJL in KiaToot (vtifiat , wireclt jagr
you to au i( *;,b wrcr.
V*wr u the per. point thioocr.
U n*tkej KenTooe bfuih cnojer
%. . Is odorless, i norhiag.
K-*aTsof >j qtx4e jo coorMe<f paste fans. So tfc er yun 4<J givtJ you gsfJoa Md a htlf tU reedy.io-ase Xem-Toae u Cdtt of only gatloB.
a ^u a J
SS"S m
Ss S*L?>v s r s I
k doti* u l I V ftsnowW
' ' resrtMMi MMt iii (star
mwi foe vnuct io m j
There is only ,ne genuine ***, Oil Resin FinishTT^No Subside!
MAT NO. 303
0007~SWP-039548
0007-SWP
Here's has decorated rs 40100(1000 rooms!
"It's America's greatest value in fine decoration!"
There is only one genuine KEM-TONE Oil and Resin Finish! Accept No Substitutei
/o / (ADVANCE PROOF)
0007--SWP--039549
0007-SWP-000122935
EASY! LOVELY! THRIFTY!
M/rr's
M/MCIF WMFMS#
Kem-Tone TRIMS.................... 20c up Hem-Tone ROLLER KOATCR.. ,36c t\. Kem-Tonc 4" BRUSH.......... $2.39 ea.
TXCftC'S OMt v OMt GCHVIHC K CM-TONC ? a c c e p t mo suesrrruTC!
4 (Hies in ne howl 5 Gorgeow new colors! 8 Rich, suede-like finish! 7 H* "painty" odor! 8 Washable! Durable! 9 One gallon does average room! S
metes a mm-t o nc o c aik h iak rov<
0007--SWP--039550
0007-SWP-000122936
MOOOWW----- the easiest way to
MBskwiirf America^ loveliestrooms
/#/<&&
f
Mam#
Magic! Kem-Tonc covert most imcriur wrfacef i one quid* coat. No priming, no smog needed. Just roil or brush on K<tn*Tone.
SPEEDY!
*CS PKU Product*. |M., Ottrttr The StVTrfrt-WiHumt Co.. CintUnJ
1
Sh e r w in -
IWil l iaImMsS
r e s e a rBchH
pgrM0#wm
Hoar convenient! K.em-TorK doesn't tie up rooms for days. Replace furoubinss. enjoy your "new" roost 0 minutes after painting.
sfe, THRIFTY!
M/XACa'*AUMtSf(
3t
wmw mwoPM/
Ifcw plant! Vi.em*Tone paints without annoying fumes. Leaves no |iimi mlor io "qusranrinc" rosn* J* ah*rw*eAt.
Kn-Tn TRIMS HU up Xt/n-Tou ROUER-KOATER Sit ea. Kem-Tone V BRUSH 52.39 . THERE'S A KEM-TONE DEALER NEAR YOU!
This advertisement appears in the March 2 f, 19^8 issue of Parade: the April IMS issue of Setter Homes & GarJem; the
April 11. 1948 issue of 77rf< 1< eeA.'ihc May 1948 issue of American Horne; and the May 16,
issue of American Weekly.
0007-SWP--039551
0007-SWP-000122937
KEM-TONE sales soar higher than ever --COAST-TO-COAST --thanks to demonstrations!
Reports from leading department stores prove beyond a doubt the tremendous sales power of KLem-Tone demonstrations. K Pittsburgh store showed a 53-87% increase and in a Cleveland store Kem-Tone sales skyrocketed 40.92%. And still more remarkable* the average nation al gain, coast-to-coast* was 2 3%. . . thanks to demonstrations
Remarkable, indeed, considering that leadtng department stores report Kem-Tone sales alone account for 3 3l/3% of their entice paint volume.
These sales-stimulating demonstrations are available to you NOW! They'll create new interest in your paint department... speed up sales as they have wherever shown. For
complete details:
PHONE, WIRE, WRITE
t h e Sh e r w in -Wil l ia ms c o
CLEVELAND 1, OHIO
EXPORT DIVISION, NEWARK, N.
WEEDNDMORE
MACIC WftO fclUCHt
PESTHOY DDT
SENSATIONAL TEAM
or AUG
HILLERS!
GARDEN BUG BLASTER
MIRACLE WALL fHItSIU
...1/3 *t I . Stvr* Paint Sat* a Km.Tnt mIm!
mm S JQTTEST-SELLING HOME PRODUCT FAMILY!
O
o
0 -J
t1o
s: d i
o
LO U1 ut
to
0007-SWP-000122938
Leading stores report new interest, more sales, in paint departments -- thanks to Kem-Tone demonstrations!
Everywhere across the country these instructive, go-getting demonstra tions have boosted Kem-Tone sales higher and higher. In a Pittsburgh store, "Kem-Torjem Action" increased sales 53.87% and in a Cleveland store Kem-Tone sales leaped 40.92%!
What's more, reports from leading department stores...coast-to-coast... tell this astounding fact: Kem-Tone sales alone account for 33'/3lj; of their entire paint volume!
You can add these sales-making demonstrations to your store NOW! You'll be amazed at the new interest they develop in your paint depart-
meat, the extra profits they ring up as they have wherever they've been used. For full details of "Kem-Tone in Action"-- phone, wire, write The Sherwin-Williams Co.
PHONE, WIRE, WRITE
t h e Sh e r w in -Wil l ia ms c o .
101 PROSPECT AVENUE, N. W.
Wk d n o Mo r e
MA0C WEED MttlCft!
773
IfiMneVt *. t
W*lKM*r!
PESTROY DDT
SENSATIONAL ItAM Of BUG MUSIS!
--ii-iiU
AMERICA'S HQTTEST-SELLING HOME PRODUCT FAMILY!
O
o
\ m
1 w M> LF Ul LO
0007-SWP-000122939
0007-SWP-000122940
mt00
V7Y/ttf&7&
warms#/
40,000,000 rooms
are
o m>>\
mtesr pseormro#/
tsswmim/s#/
K.- t:-7c .-. .s OII.S -.! RESINS
2
wr//V
0##0</fi/
V~ - v*i t ',,r* ?<*, ,,* f,,,
filings,net ,,nj ,iiv ,' = if--Kc,-rr.;,v
why all America uses Kern-Tone!
1. Applies like magic! 2. One coat covers most
Sf EEf
interior surfaces! 3. Right over wallpaper,
paint, piaster! 4. Dries in one hour! 5. Gorgeous new colors! 8. Rich, suede-like finish!
7. Ho "painty" odor! 8. Washable! Durable! 9. One gallon does average
room!
ET
s A KEM TOf/e DEALER "AR Y0V! THERE'
`
0007--SWP--039555
0007-SWP-000122941
i MESSAGES!11
l KEM-TONE ADVERTISING
GOES*TO PEOPLE RIGHT IN YOUR o w n EOCAlim
P4PVT0PP/PSfP/
2. KEM-TONE ADVERTISING
HAS SOLO MORE PAINT THAN ANY OTHER ADVfRTIS/WG IN HISTORY!
3 KtW-TONE ADVERTISING
4. KEM-TONE ADVERTISING
B "Stum- mimmc-sium mu m-r.
TODAY THAN EVER BEFORE!
THIS ADVERTISING WILL SELL FOR YOU
Identify your store with the big Kern-Tone store
1 banner! 2 Display Kem-Tone in your windows. Use the eye-ec
* displays furnished free!
3 Use interior store displays -- moss displays of Hen sell more Kem-Tone!
4 Run local newspaper ads over your store name or 50 cooperation plan. Free mots furnished.
5 Use local radio spots --Tell your customers "BUY KEM MERE... BUY KEM-TONE NOW!" 0007-SWP-039556
tos decorjtEd over 40,000,100 rooms
O/L A RSSIN FINISH!
2J2i,r"r" 5S^SS2S IH ONC EASY COAT!
ffiS&SS RIGHT OVER WALWAPERi zSLQ'i' Na 1,1 "--*> - m --< TMw,
|/Check why alt America uses/$*^*/
1 Applies like magic!
0
2 One coat covers most interior surfaces!
0
3 Rightover wallpaper, paint, plaster! 0
A Pries in one hour!
0
5 Gorgeous new colors!
0
6 Rich, suede-like finish!
0
7 No "painty" odor!
0
8 Washable! Durable!
0
9 One gallon does average room! 0
There's Kem-Tone Healer near you!
EASY! I0VE1Y!
THRIFTY!
way to finest rooms
0007-SWP--039557
0007-SWP-
IE HARDEST-HITTING, MOST SUCCESSFUL ADVERTISING EVER SEEN IN PAINT!
J 4j.000,0oo-------the easiest way to ' ' ` America's loveliestrooms
max.'ws# 0
G
VTONE
J WHEN:
t re -front -cotchmg
: m -Tone
on 50EM-TONE
Mo/vewsrcear*
Magk? Kttn-Tww
SPEEDY!
THRIFTY!
9^<M
mvMMAfrrMm
. MJMO W*U4MIHf
ligv plcatart)! Kn*Twne paints without Turtles. Lmw i no paint txlnr en J... h<raiil.
b* ^
Kmp-Td m TRIMS 20^ up - Km-Tww MilER-KOATU 9ti t*. Kem-T*M 4" IRUSM W-39 *. - THERE'S A KEM-TONC DEALER NEAR YOU I
0007-SWP--039558
0007-SWP-000122944
THESE ADS ARE ONLY PART OF THE HISTORY-MAKING KEM-TONE ADVERTISING CAMPAIGN FOR SPRING!
HERE IS THE KEM-T0NE AD SCHEME!
NATIONAL MAOAZINCS
fTTOt HOMES ft GAftOBtS UO A-- HAY
AMBKAM HOME AMR * HAY --1
SATURDAY EVBMG POST KUO V A-- 17 > JUT t
count Afw . mm i m n
Uft
SUMSET AKH A-- * HAY
WOMAN'S DAY mat a-- *aay
FAMILY ONI AM* . MAI JHM
HUM JOMML un - im.* n ay
600ft HO-- AM ANA HAY
uses' MO-- JOMMU Utt MAY < AM
HOUSMLft AHA MM < MM
COUNTtr OSmEMAN a--i. amt m
SUCCBSAA MUMS m MAT J--
PM-- FA--
--
MAI
SUNDAY SUPPLEMENTS
PARADE March 21 * April 25 * May 23
tuZHtiimr ron
ODUMflM tam mo w m. wvt raon tm tm arm mx o k mm-- mm ftwAnt mm warn
mr -- s t u m* t u b
rMUMJWl M-- pm-- mr asm tmm am ami w j o am a tm. tmta n bs siuaa warn ak k k ax mxtm
IMSMVRU IU. TUB tMMM VMNU CMK.
n ev u s PM tout
w-- y mmc a--
IMS WEEK April 11 May V May JO
pqMwhm N ...
AIUK MflU
MU*
Ml-- SM
MS HOMES 1BBTHI
wwuinuutau k --mews
-- BU
MMUNUISUR
mm MIT MVS
M ARMS tMB
cwaaun--Ma
mbmn s rmi-nii u iu l
asmm nm k mb
h in d jnu
THIS WEEK [COM
mman l is niMc
men k u mu t t amxu
NEW YORK RflULD 7-- St LMS CIME KMOQAT
MK--IA MUftM 1M RAJMSCB OH--OI
HnSMtMfSS
SPOOK SrOKBNMMRKir
raniAM 0M60N JO-- WAS--OIK STAR
AMBUCAN WHKIY April in *Wy it
NNrtn| In...
AUAirr rues--w ail u t a eoNmnmoN lAimetf a mo k u
j u v ao k b am-- k w t o m --h i mniru wuaumwm
k m-- --i am-- mammm-mmm iu pu o owiaerm rmmmimm
OiKACO MtAIO-UHHCK SM A-- LMMT (UVEANi RAM KALB SM RANOStt EUMMB
KTmr t n b ws AKBB amm mm n h u u i
onuMruavaa mum ma imk ik u w as-- n t vmmua
NEW YORK NEWS G1AVUKE Marrii 14 A 2S * AprN .lt May 9 A 3S
PLUS 28a great advertising campaign in big marveling areas!
PLUS millions and millions and millions more
Kem-Tone messages in 313 key cities coasf-fo-coasf, blanketing the nation with Kem-Tone ads!
Kem-Tone Advertising is PRE-SELLING Kem-Tone to YOUR customers!
STOCK! PAYOFF
IN
0007-SWP--039559
0007-SWP-000122945
>1 uuN^AteWSsaasM
Eifliii;
fm
nr.TrfTir.TiTnrniiTBrTn^Tii
Pumuiiiiifiiaiii^BiiiiJrftii
iirmi-fH
--and 1948 is slated to be the
BIGGEST sales and profit year
in Kem-Tone history!
Look at the amazing selling record of the Miracle Wall Finish that changed the paint* ing habits of America! In 1947, our second peacetime year. Kem-Tone salet will reach an all-time high of 11.000,000 gallons-* top ping 194$ sales by 3,000,000 gallon*, topping thm peak wartime year by 3,000,000 f De spite the fact thatconventional flatwail paint* are available today, more people are buying more Kem-Tone--more dealers are making more Kem-Tone profits--than ever before!
Stock, display, push Kem-Tone ,,. and gain in '48 Kem-Tone will make new sales and profit records for you/
mmlas reiBITBIT
GARDEN BUG B1J5TEB
AMERICA'S HOTTEST-SELLING HOME PRODUCT FAMILY!
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INDEPARTMENT STORESSHUNS
Leading Department Stem report J of their
/3 PAINT SALES are sales!
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Store* with JCom'Tan* eeloa Wtwoon IfSttOWAWA*
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Score A. Store B Store C Wore t>
Kco-Tose sake u k t u mc <1% JCe*n<foc *!** iftcmw 39% W Kai?! ute* iMroaor W56 Xem-Tene aeh* inewaae JJS5 '
Smrter t(e<s. too. are riding Ihi* tidal ery of prefe-~
Store A...KewTate eaveatnow 4J% Store ,. Ka#*-Te* ln ieertoer 331%
Str*C . IfewTbnc ante* inmotr 300%
Thar amecing figure* at* typical of Kcift'Tone aoka throughout the country.
And there * no end to Lhi* (milt boomt Secryooc k redecorating, rerweatln*. Every
renterio a praapaet. Every home a paerarial 15 ttmununi Km-fonr aoief
AltthmgotcMktbuyer*hMwKtm*TenTbey know a k unbeatable waong wall AmPn *. They knar it through aperient*.
through Menda. through tk tinea *derckkg eam^dgp tn pafcrt hk7
AS thea* ere
uk facta,
hot rhea to work tor your yrohtil
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SHt/lWWWILLIAMS
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0007-SWP-Q39561
0007-S WP-000122947
...reports department store "C'-and it's typical of all sales figures!
1947 Ktm-TttM salM smashed oil pr*viei records! Look at theta reports from loading
department stores:
Store A Kcm-Tone mIu uicrteM 47% Store B Kcn*Tont teles Increase 39% Store C Kern-Tone teles increase 30% Store D Kem-Toac sales Increase 33%
These amazing figures of 1947 are slated to grow even bigger in 1948. There is no end to this terrific boom! Everyone is redecorating, renovating* Every renter is a prospect. Every home a potential $5 minimum Kem-Tone sale.
All these potential buyers knoiv Kem-Tone. They know it is unbeatable among wall finishes. They know it through experience, through friends, through the biggest advertising cam paign in paint history.
All these are facts. Put them to work for yrtur profit!
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MBstanar!
PBpriOT
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MUTHM
GABDEK BUG BUSTER
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AMERICA'S HOTTEST-SELUNG HOME PRODUCT FAMILY!
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MYRNA LOY, RITA HAYWORTH, SONJA HENIE, SPARK FALL
KEM-TONE ADVERTISING CAMPAIGN!
These famous stars enthusiastically acclaim Kem-Tone... add eye-appeal to our
nationwide Kem-Tone advertising for fall!
BIG, EXCITING, SELLING ADS!
See proofs attached
128 of the largest cities in the nation!
Reaching thousands of towns and suburbs with the circulation of the most widely distributed newspapers in the country!
See over for schedule
TEAM PLAY makes ADVERTISING PAY! For the payoff on your sales report, these steps are important:
Tell your dealers abort this big faH advertising campaign! Get those store front banners DP! Display Kem-Tone on dealers' counters and in windows! Alert all derfcs on Kern-Tone's sensational qualities!
More details from your Advertising Manager!