Document 2jn34aZZQVk8xJ0vN8B6oaeeg

Na t io n a l Le a d Co mp a n y 111 BROADWAY NEW YORK 6, N. Y. 0CCSHaet 5, I9&2 Ha* T* H* SuBiae, Hamac s a Acveattctac DeaAatMcnT notice of Approval of Application By Executive committee. at meeting held; Decease* s, 1962 Ar.ount Approved; 4149,500.0^ pate of a pp1ication; 1 Subject AcvesrtstNC Su c c c t f o r 0NC0H Pic mc n y s FOR TM VCAR I960 Location: C. & R. number: Comptroller's directions as to accounting charge; 0-26 Remarks: ct Hr J. A, Ha r t tn o Hr * 0, A. MsSON H* T* ?* 0tf*S Kit* a# A, 0KNKV Ha* H* Use // 4* : ICff Secretary NL 000039998 10-59 25M Na t io n a l Le a d Co mp a n y 111 BROADWAY NEW YORK 6. N. Y. SECEM3E* 3, I93 Hu* T. &AftlC, HAHA8CA Aevc8rism Os p a s t h e h t Hot ice ot Approval of Application By Executive committee, at meeting held; 36&M3S 5, 196? Arr.ount Approved: $93,000.00 pate of Application; Subject; ASJVESi T 3 I W StlOfigT POft CMEHICACS F0 t h e VSA8 I9&3 Loca tion; C. & R. Number; " Comptroller's directions as to accounting charge; Remarks: 0"26 66 * Ms* 4* A. Ha s t * Mb * 0. A* Mc a s o a M. T. f dwcfts Ms. 0. A. Dewtv M* US /*/ 4* Htnaieu Sec reta ry NL 000039999 N 26148.01 1963 Advertising 45X Basic Silicate White Lead ONCOR PIGMENTS M50 Basic Silicate Silico Chromate Tl5 Lead Silico Titanate 23A Antimony Silico Oxide Y47 Normal Lead Silico Chromate Trade Paper Space Preparation Costs Printed Matter Exhibits Salaries Contingency 1963 $ 97,000 39,000 6, 500 2, 500 3, 000 1, 500 $149,500 Budget 1962 $ 93,000 26, 300 6, 500 2, 500 2,000 1, 500 $131, 800 Expenditures 1962 $ 90,000 25,000 4, 500 2, 500 2, 000 750 $124, 750 Comment: In 1962 we instituted a campaign in Business Week magazine. Inquiries from this have been most encouraging and we are planning a continuance in 1963. We have also included a campaign in the marine field which we have not as yet directly approached. We are suggesting a schedule in one of the petroleum papers going to oil distributors who maintain large numbers of storage tanks. Both these extra efforts also account for increased production costs since they involve 4-color inserts. We have also made allowance in our schedule for announcement of our new Oncor pigment Y 47 Normal Lead Silico Chromate. This is a yellow pigment well suited for use in traffic paint as a replacement for the standard chrome yellow. It offers initial economy plus longer life. The balance of the effort is substantially the same as in 1962. APPROVED BY; EXECUTIVE COMMITTEE DEC 5 1962 NL 000040000 N 26148.02 1963 Advertising Stabilizers Trade Paper Space Preparation Costs Plastics Show Printed Matter Chemical Materials Catalog Salaries Contingency CHEMICALS Bentpnes 1963 $60,000 20,000 5, 500 3, 000 2, 500 3, 000 1, 000 $95,000 Ben-A-Gel Budget 1962 $49,000 10,000 -- 3, 000 6, 800 3, 000 1, 000 $72, 800 Expenditur 1962 $51,000 10,000 ... 4, 500 5, 500 3, 000 120 $74, 120 Comment: The increase in trade paper space is mostly accounted for (there are some rate increases) by an expanded schedule in Chemical Week. We . have been in this publication for the past several years with a 12-page ' schedule which, since this is a weekly publication, is a bare minimum. The advertisements have mostly been the same as those run in the other magazines on stabilizers and gellants. However, the time has come, we believe, to approach the top management and decision makers of prospect companies (Chemical Week goes primarily to this type of audience) with a story of what National Lead Company has done for others in these fields arid what it is capable of doing for them. The agency has suggested a rather unusual series of advertise ments to do this job. They have also recommended a 26-time or every other week schedule to insure high exposure to this audience. This different and expanded advertising effort we feel is completely justified. The preparation costs have also expanded due to need for more ads and the use of color. Nineteen hundred and sixty three is also the year for the Plastics Show which occurs every two years. We formerly alternated this cost with an insert in the Chemical Materials Catalog since they cost about the same. We now have a less expensive 4-page insert which can appear every year. Our budget formerly included Canadian expenditures. Canadian Titanium have now agreed to absorb le amount ($3, 600) has not been included in the above. MOTIVE C0HMKTTEE DC 5 1969 . NL 000040001 N 26148.03