Document 2jYM82XD4axKRQ24xL4ZYr3Db

the lead miner today* ^. to) white lead consumption he* been declining* It has a market~ today about a* big (100,000 tons) as it had in 1922 (195,000!tons)* because (a) White lead has been displaced in part by cheap substitute low-grade paints containing chalk, bary tes, sand and other adulterant*, and because (b) White lead receives intensive attack from the advertising of prepared paint companies who stress the greater convenience or using prepared paint, often containing only email amounts of white lead, and who do little or nothing to encourage the eraftsmanship,, the backbone of fine paint work* (3) White lead is being promoted nationally by only one compel in face of competition from a great number of competitive prej paint manufacturers* (4) White lead remains the finest paint pigment known to science and to commerce today* White lead is used (a) in paste fora as the sole constituent of paint, or- (b) as an ingredient of prepared paints (generally in minor amounts*) It is the only pigment that may be used alone with linseed oil to make a durable, economical paint and in addition all fine outside propared paints require some proportion of white lead* (5) White lead is sold in concentrated form and competitively costs about $1*00 less per gallon, whoa diluted to paint consistency, com pared with any equivalent high-grade prepared paint* (6) White lead will continue to lose its position In the paint in*, dustry unless some effort is devised to offeet competitive attacks and to acquaint the publlo widely with the merits of the product* (7) White lead ie also constantly subject to attack' from the health standpoint* It is-proposed to correct this situation and to capitalize on the traditionally excellent reputation of white lead paint by coopera tively engaging in a promotional campaign, including various forms ofsales promotion, with the objective of sot only arrestiagithe^ downward, tendency-but^lnerwaslngzthe?- gonawffpttMco^wfaitewIhadT mm#*' This'campaign by showing the importance of white lead to industry