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COVER STORY NAPA President Bob McKenna introduces NAPA's 1989 marketing theme--NAPA Lead On--and gives an overview of the current and new programs designed to make the coming year one of the most profitable for your NAPA AUTO PARTS store. Page 4. iE M Reaching the retail con sumer is becoming more and more important to the auto motive aftermarket. That's why in 1989 you and your employees will have the tools you need to understand the requirements of these cus tomers and how to best go about meeting those needs. Page 12. That's right. In 1990 NAPA AutoCare Centers, NAPA AUTO PARTS stores and automotive specialists have the opportunity to find out about the latest innova tions in the automotive after- market when the NAPA AutoCare Congress takes place in Las Vegas. The "Spotlight On The Future" will be shining brightly. De tails on the AutoCare Con gress and the 1989 AutoCare Program. Page 14. On November 17, NAPA lost one of its strongest and most effective leaders when J.R. (Dick) Degnan died. Degnan, who was vice presi dent and general manager of NAPA from 1963 until 1975, is credited with bringing the organization into the mod em marketing age. A tribute to Dick Degnan appears in this issue. Page 8. The best programs NAPA has offered you in the past are back for the coming year. Programs that, when com bined with NAPA's newest additions, will make for the strongest selling year we've ever known. Take a look at the improvements made to these programs and deter mine how they'll work best for you and your market place. Beginning on... Page 16. Vol. 21, No. 10 December 1988 Kathy Randall Editor & Communications Manager Elizabeth Wong Assistant Editor & Communications Coordinator Margaret Hall Assistant Editor & Publications Coordinator Published periodically in the in terest of NAPA AUTO PARTS stores. Distribution Centers and Manufacturers across the nation. When notifying us of a change of address, please mention NAPA Outlook and give us the old ad dress and zip code. Litho in U.S.A. NAPA HEADQUARTERS 2999 Circle 75 Parkway Atlanta, Georgia 30339 1988 National Automotive Parts Association N< > pail of this publication may bo reprinted without the expressed permission of the National Automotive Parts Association. NAPA Batteries. .Page 28 NAPA Credit Card Program .. .Page 5 NAPA Echlin ... Page 26 NAPA Oil & Chemical............. Page 2 NAPA Tapered Roller Bearings.. Page 11 NAPA United ... Page 23 NAPA Wearables......... Page 25 Parts Craft........Page 27 3