Document 2RVjZBrR3rJn3BOvVQQ0O6bEL

Formula, Oatsicv Glossi White, SWF :vs. Mail Order Paint A careful comparison of the analysis of Scars-Roebuek d_ Co.'s bcsoutside white paint Seroco and SWP Outside Gloss White should oe u: great interest to all our representatives, particularly our country representa tives in whose territories mail Q^fdtr paint competition is felt. First of all. let us consider the analysis of the two paints side by side, as indicated'by the declaration ort the respective labels, which were taker, off the packages. it should he observed that Sears-Roebuck do not use am Carbonate of Lead Corroded White Lead such as we use in SWP to the extent oi 43 Moreover*:the'total amount of White Lead and Sine Oxide in Sears-Rocbuck paint is only o()` . of the total pigment contents Just compare this with the lead ; and 3'inx, concent of SWR. which is 9j` . ---practically double that oSearS^Rdebuck. Calciurp Carbonate, which appears on Scars-Roebuck's deciaracio- to the extent of nearly 1-3 of the pigment content.. is nothing out lime stone or chalk. often used in vcr> cheap paints, but having no rcai ram* va:uc. is richer used in high grade paint. In addition there Is practically 10' . of Barium Sulphate, otherwise known as Barytes, which ts nothme more nor less than a loader or extender tor the name, and placed there for the sole purpose of cheapen in., the product Briefly summarised, Seroco Outside White is only 50' , pure, as according co their own declaration ha:: of the;pi|!h^3|ifc:cdh:tent consists of Calcium Carbonate. Barium Sulphate and Magnesium Silicate, ali mcr pigments, fn other words, the mail order painc contains only 50* , oi what authorities recognize as sianuar.. ingredients'::ipr pure paint. 0007-SWP-041094A N29005