Document 2NNb50gOx3rwnoZgRwMOEYwrb

Cullier S lor March JJ, mi 43 SWP... MODERN MUUI-PIGMENT Formulated <o rasici tit vtiibarconiiirioni. Perfectly mixed and ground in modern paint mills. Fortified with Oxfo LHFRE is on? way io be Jure of a lasting am] economical house paint job: just insist upon SWP. the modvtp. reinforced MULYi-lMCnVRNT* Uuusc Puint. You can invariably tell an S'Sf'P mil from a singlc-pij'mertt-and-oil ji ib. The single-pigflnent job *nn becomes dull, dirty and sbabby-loolctog, as though it needed repainting, even when considerable protection may still remain in the paint. This "prematurely aged" appearance is largely due 10 the fact that ng]e-pgm<rc-and-oil paint has less control of excessive "chalking " Weather "roughens" it and dirt and soot cling to its roughened surface. On thcotherhand,modernSWP MULTI-PICMENT Home Paint, with its balanced formula, pro duces a fresh, glossy, smart-looking job. it has a "just painted" took that lasts for years- That's because modern science has taken white lead and linseed oil and added other pigments, notably S-W 02LO--a lead-and-zinc product of SherwinWilliams laboratories exclusively. C17LO. when combined withthewhlteleadandoil. adds the "vitamins" to the paiot--vir a hard, tough, "eight" film that resists weather, dirt and soot -- that gives you a paint job your neighbors envy. The formula of SWP >s perfectly balanced. Each color is scientifically made on a definite formula of its own. When yon insist on SWP from your dealer orpatoter, you have the assurance thit it comes to you ready for use, sealed and approved with the same, reputation and trade-mark of "(be world's largest paint makers." Your painter simpfy adds linseed oil and turpentine, as instructed on the label, according to the condition of the surface. juwtfiM mix in o a mo ooHotNa-One of the indispensable qualities of good paint u a smooth, silken texture. Thar is why the pi. menu usj in SWp House Paint are mired and ground in matirrn. up-to. time fi-iin/ mt/h by eepert SktrvmWilliams craftsmen. Thefinithed paint conics out as (month as cream --a compete, uniform minJure. Tb, captains why SWP spread] so easily tr>d te**r, io much more surface per gallon--why it hidei discolored sur faces better and adheres so lighsly. Nu hand.mining can equal thit. *UH>r*JT COLORS, ALWAYS UNtfORM SWP white is fmou for clarity tod durability- THe beautiful, thoroughly mixed SWP lints and Colors are formu la red by skitleJ Colo rim an our modern laboratories. They are always. ivetoned and amazingly fade-resisting. The perfect, uniform blending of SWP rotor* and pigmemi it a joh fnr mod ern paint mills pint expert craftsmenOhrioutiy.it cannot he done m/lAn trick. PAINT MOW WITH IWS-OM U1Y TRIMS Paint now with SWP while the geoeroui wrmt of the Federal Housing Act arc available. No dawn payment il required. You pay in iffiaff monthly amounts. See your nearest SherwinWilliams dealer. He will (gladly give you complete deoils. Or, you my wrueus. Also get our new SWP book-- The Tr u t h about House Pa in t /* It is free for the asking- The SherwinWilliams Ca. (World's Largest Maeti(acuirtrsoi Ptints.Varnishea. Lacquers, Enamels), Dept. C. Gevelacd, Ohio. FREE BOOK St Costs jCes,s ter use I Sh e r w in -Wil l ia ms Pa in t s 19 i 7 0007-SWP--039931 N29182 THE SATLftOA y EVEKiNC POST Yes, Painting Ideas have $>fP. . . MOOERH MULT|.MtMN1 fgimulaisd to rciHt ll wth(r tn> ditiens. Perfectly iad and you/tj in i*ede>* pm< ntNIi. Fortified rih Olio. VrtOVt HOMSXT Haf*t>MI pared whh modern, KlcnttficaHr Why SWP Multi-Pigment* House Paint lasts longer and costs less per year HERE is one way co be sure of a lasting and eco Tnomical house paint jolt: Just insist upon SWP. very best; but, to reinforce this fine basic material and to give it the durability that insures lower cost the modern, reinforced, MULTI-PIG MINT House Painpt.er year, SWP is fortified with oher specially de Years of scientific research have proved that a signed pigments. Mt/M 1-PiCiwENT, reinforced house paint produces Among these is Ozlo. an amazing, long-life ingre job that lasts longer and looks better over a period dient created and made hv The Sherwin-Williams Gi., of years. exclusively. Ozlo (Lead Sulphate-Zinc Oxide) is the Dueto its MULTI-PIGMENTcontent and fine grind "vitamins'* of paint. Ii puts many extra cost-saving ing in |>uwcrful mills, under the supervision of master years into every SWP paint job. Right now, before craftsmen, SWP will ordinarily outwear any single- you buy. specify or approve a*y paint, leacn the pignteni-sml-oil paint mired on (hi- job. No single, "reasons why * this modern, Ozlo-fortiftcd, MULTI- pigment paint mixed with a Slick can deliver the PIGMENT house paint g< res such remarkable results. results a modern paint should deliver. This is due to the ab sence of modern rrwfhrciug pig ments and thorough mixing and grinding in powerful mills. Ask ;my up-to-date painter about this. Today'sSWP MULTI-PJGMKNT House Paint is a Completely bal anced formulation. It contains old-fashioned white lead at ics SUN-FAST C010U, AIWAY1 UNIFORM SVC'I* wtitle i famous for clarity and durability. The beautiful, ihocoughlymieed SVPP tints and colors are formulated by skilled color!res in our modern laboratories. They t always true-toned and amaalagly fide-reiistin#. Tbe perfect, uni form Mending of fW P color*and pigments is a job fnr modern paint mills y/a-r expert craftsmen. Ob-ouily, it cannot be done pith* ttitk. FAINT HO* WITH 5WF~U5T T01M5 Paint now w ith SV P while the generous terms of the National Mousing Act are available. iVe yuvi pajHitnt is required. You pay in small monthly amounts. See your nearest Sherwin- VCilliama dealer. He will gladly give you complete details. Or, you may wtitt us. Also FREE BOOK fetoMrneSWI>bok - "The TKCVII about MOU^E PAINT." I: is free tor lit- a Yhr She< vin;Wil liaim Co- 0*'Cld' ~Pt Cojts jCe^ss ter cese Sh e r w in -Wil l ia ms Pa in t s 0007--SVfP--039932 0007-SWP-000123319