Document 24Eoxv3aO8vwmm1QvX7NeQmg

BULLETIN NO: 360 SUBJECT: Fall Sales Program DATE: August 15, 1951 IMPORTANT Please note carefully that certain changes have been made in what has been = standard or routine practice in our selling plans for several years. S-W DEALER BROADSIDE -- SELLING PORTFOLIO The attached two copies of our Fall Dealer Broadside will be sent to all Authorized Dealers August 15th. This Broadside contains a IVindow Paster Set end complete information on Fall Advertising and Promotion. Inasmuch as this covers our complete plans for Fall there will be no new Representative1s Portfolio. This Broadside is to be used by Trade Sales Represen tatives as their Fall Selling Portfolio on every call made on Authorized Dealers. KEU PRODUCTS FALL BROADSIDE -- SELLING PORTFOLIO As in the case of the S-W program, the attached two copies of our Kem Products Broadside will be mailed to the full "Hardware Age" mailing list of 70000 dealers on August 15th. This mailing will blanket the complete dealer market in the best method we have so far devised. This Broadside contains a Window Paster Set as well as the schedule of Fall Advertising and our complete promotional plans. There will be no new Representa tive's Fall Kern Products Portfolio. This Broadside is to be used as your Port folio on every call made on Authorized Dealers as well as Kem Products Dealers. WHAT TO DO ABOUT IT Start immediately on every call and eak the dealer if he has received these mailings. Have the dealer get them out and review with him our Fall proposition in complete detail. Secure a paint order for immediate replacement of stock. Many dealers have been reducing inventory and should be in need of merchandise. Because of the late Spring we have every reason to expect a brisk Fall painting season. Don't miss this opportunity to start the new year with volume sales be cause your dealers are short of fast-selling merchandise. 0007-SW P-040277 N29209 2- - STYLE GUIDE, STYLE GUIDE COMPANION and HOME DECORATOR Make definite plans to extend the Style Guide and Style Guide Companion service through every dealer by selling additional copies of both features for immediate delivery. Actively solicit and sell additional quantities of Home Decorators to every Authorized Dealer. To those people who have not received a copy and to those people interested in Fall painting* this beautiful feature is as new as tomorrow morning's newspaper. Make definite plans for a combination window of the Style Guide and S0P for immediate insertion. Fall is the ideal time for exterior Painting. Don't forget Trim Colors, Porch and Floor, Rexpar and other necessary materials. Promote the complete package. KEM PRODUCTS Review the Kem Products story carefully. This line represents 35> to 40 per cent of every territory volume. Be sure and drive home the pre-sold story with guaran teed profit. No dealer should hesitate to buy, promote and sell these items. Schedule the window now for use of the Window Paster Set and ad proofs. Supple ment with display and point-of-sale material which was sent out earlier this year. KEEP SELLING Time is precious -- no one knows the length of the Fall painting season. Be a self-starter -- start selling today and assure yourself of a handsome bonus in f5>2 by assuring yourself of sales gains commencing September 1st. ... IT'S UP TO YOU IN *521 ., FRB/bp Attache. To: Hdqtrs.List, Reg.Dirs., Div.Mgrs., Br.Mgrs., Br.Dir,Reps., Direct Terr.Reps. P. R. Bewie P.S. -- Included in this package is a letter from Carl Toll eJplaining our complete national advertising program for Fall. You will also find a price list insert with the complete advertising schedule. Please read these carefully and make use of than with the national ad proofs when presenting your Fall story to the dealer. 0007-SWP-040278 0007-SWP-000123667