Document 1y1yRJJpQow4w7769LnV0O1Z

NEW NAPA DEALER CLINIC DIRECTORY AVAILABLE IN 1984 "Keeping 'Up With The Changing Technol6gy;"NAPA'shewdealer clinlcdirec tory,- 'Is/ available to help you promote - vNAPA'siwIde range oftechnical training isctinlcs to your dealer customers through -out 1984. NAPA's wide range of dealer technical clinics puts the NAPA Jobber in a position . to help advance the knowledge and pro fessionalism of his dealer customers. -, To help you promote these- technical training clinics to your customers, NAPA ' has compiled a directory of dealer-oriented -technical clinics offered,by NAPA's sup pliers. Entitled, "Keeping Up With The Changing Technology." the booklet will be , available through your NAPA Distribution Center ' In addition to providing information on clinic content,, format,: scheduling; -costs, r availability of hand=out materials, etc:,-the booklet also includes (wherever possible) .!ratings of.each clinic in terms of its helpful-.' snessan preparing for N1ASE testing, the ;type of-audience the clinic is geared to; and :sa technical versus sales onentation contentrating. These ratings,are based on infor-. i mation submifted'directly from the NAPA i-Mahufacturers offering, the clinics. NEW FARM SALES KIT PULLS IT ALL TOGETHER AT THE LOCAL LEVEL Because the farm market offers so much opportunity for many NAPA Jobbers, in 1984 you'll have available a new Farm Sales Kit. NAPA's national farm programs are designed to create the awareness necessary for building farm sales. But more important are your own local efforts to sup plement these national programs. And coordinating farm promotions and adver tising on the local level is what your new Farm Sales Kit is all about. The Farm Sales Kit contains all the in formation you'll need to aggressively pur sue additional farm market sales. Put it to good use -- and grow a healthy crop of new customers in 1984! 14 1984 IS THE YEAR TO MAKE IT NAPA BRAND NEW! AN EVEN STRONGER FARM PROGRAM FOR 1984 WHEN YOUR EQUIPMENl'S DOWN WE CAN STILL SAVE YOU TIME AND MONEY In 1984, NAPA will help you bolster your approach to selling to the farm market with an exciting line-up of new ads, promotions and sales tools. Your 1984 farm program is specifically designed to bring the farmer into your store. This affords you the opportunity to show these potential farm customers NAPA's broad coverage of farm equipment and explain how NAPA's system of stock ing and overnight delivery can help the farmer during the busiest times of his year. To give farmers a "right now" reason to visit their nearest NAPA store, a new magazine ad appearing in the January and February issues of leading farm publica tions asks farm customers to complete a NAPA Farm Equipment Survey and, in turn, receive a free NAPA brand spin-on oil filter for car or truck applications. A second ad appearing in the September and October issues of leading farm publica tions will offer a new incentive -- a free gallon of NAPA brand antifreeze -- in ex change for completing a NAPA Farm Equipment Survey. To reach as many potential farm custom ers as possible, both of these ads will be appearing in the following farm publica tions: FARM JOURNAL, PROGRESSIVE FARMER, SUCCESSFUL FARMING, CAL IFORNIA FARMER, KENTUCKY FARMER, OREGON FARMER STOCKMAN and WASHINGTON FARMER STOCKMAN. A third new magazine ad aimed at poten tial farm customers and headlined "Farm ers' Market" will remind farmers that their local NAPA store has the parts they need, all year long. This new ad will appear throughout the year in FARM JOURNAL, PROGRESSIVE FARMER, SUCCESSFUL FARMING and CALIFORNIA FARMER. To further assist you in your sales efforts, NAPA's popular Door Opener direct mail program has been expanded to include potential farm customers. You'll also have the option of offering your farm customers NAPA's new Real Deals program, special deals on the most popular tools and equipment. Calling upon his complete line-up of special promotions and sales tools, the NAPA Jobber looking to increase his farm sales in 1984 will be in an excellent position. jSSSSsSi. Makeit 'mm> NAM BRAND new! And save money, too. os...... (MM* lili' National farm magazine ads offering specific incentives, such as a free spin-on oil filter in January/February . . . WHEN YOUR TRUCK (MIS, WECANSTILL SAVE YOU TLME AND MONEY; mm. ;NAPA: Maker! NAPA BRAND new! And save rooncy,too. B. ... and a free gallon of NAPA brand antifreeze in September/October . . . FARMERS' MARKET V.m: U.J NAl'A'.-.r hi'.l :ii:.1|\j;` Kv.iA N \r.\v,;uii,i U' I.IIXr N.XI'Y Cl.ll'vi*** \ M'\n- ri ll: di.iwn- ,J S Al'.Y: 4NAPAt Make ii mam NAPA BRAND new! ... will be reinforced all yearlong by this new "Farmers' Market" ad's message of coverage and service.