Document 1gjreL7wG13O5By3wkkQJeQgj

MQOT16 o p m xxsourm xzmxo po r appr o t ir o ox bw br t or t ee txm 4 Tixviss Bitmaps raoposo AUTBffism pr o o r ax po r tot f is c al nut 1944-48 BATBl January 18 - January 20, 1943 ntts Stop FX* 4(00 P*K* PZACXt Office of Kr* Adrian 2), Joyce WXSISTi )lr Adrian S* Joyce Kr* R*H* Horsburgh Hr* R*V. Uvsnhagtn Kr. Y.J. 0*3rien Hr* XVight ?* Jeyo* Hr* ?.I* lets the setting vaa opened by Kr* Strict P* Joyce vary frankly stating that thla vaa rather a difficult year ea vhlcb to practise an advertising bu4* fat but that he fait v* should do eoaethlng la the vay of national adve** tising and that ve first give consideration to the local advertising budget* Caption 8t The local budget vaa gone ever vary carefully and after cotveiderable discussion about the value of our book COLOR 70S AKDtZCA it va*, decided that ve should continue to hold the value of the book at Its actual cost pries In order not to cheapen It too such, and vlth this end la viev it vas decided to increase the budget for OOLOR ICR AMERICA books 25,000 to a total of $60,000. Caption 29* Souvenirs and Royalties vere also discussed and at the sugges tion of Hr, Adrian 2>* Joyce it vaa agreed that vs should endeavor to sake a greater distribution of pointer ceps and as a result the budget for this caption vas inoresssd $5,000 to a total of $25,000* It vas agreed that all other (teas la the local Advertising budget vere satisfactory and, accordingly, it vat approved* After the discussion and approval of the local Advertising Budget Kr* ? Kerris, who is the account executive for Keldrua 4 Fevsalth, and Kr* R Simons of Keldrua 4 Tevssith, vere invited into the setting to present their reoosaendBtlons for a Rational Kagasine advertising campaign* At first a thorough discussion vas had about our large Tine-Tested Highway Signs, Kr* 6innea* told of the negotiations he had been carrying on vith the outdoor advertising people, which resulted in substantial reductions in price, and explained that the coet of 61 bulletins extended for one year on renegotiated contracts vould cost us, for the year 1943, $46,709*40* Kr* Simons explained further that on the basis of his negotiations this vculd also comlt She (Hidden Coopany for the fiscal year 1944 to the extent of $13,147*77, or a total of $59,657*17* After thie explanation the Comlttee approved the above sign budget* Hr* Korrls vas then requested to present their recotssadatlons for sogasine and other rdvertlslng and also shoved layouts of the proposed display which they vould recomend* the general type of display and copy vas tentatively approved and after considerable discussion about the various types of se&la * to use the natter vas finally left to get the entire prograa and a final suooarised budget together for the Executive Comlttee1 s final considera tion, This vas doneand a final total budget for Rational Space 4 Preparer* tloa. Rational Service, Operating Expense and Looal Advertising of $723,204,90 vaa approved. ftt_OOl7052 The details of thou fcudfets art listed tslevs IATX0KAL XA0AZX8XS - %ee and Preparation Better Boast A Oardsni 1 M (Pf. - 4 colt. bleed) $ 9,516*00 4 Ml (Pf. - 4 colt*) 34,600*00 American Boat 1 M (?c - 4 colt# Mood) 9*372*00 4 Ado (Pc. * 4 colt* ) 94*080*00 Pood BouttkttpUc l Ad (Pf. - 4 eolt* Mood) 9,680.00 4 Ado (Pf, - 4 colo.) 95*800*00 Para Journal 3 Ado (2/3 Pf* 2 colt.) 12*160*00 Successful famine 5 Ado (2/3 Pc* " 2 colt. ) 10*000*00 Para aad laneh 6 Ado (l/3 Pf* * 2 Colt.) 3*086*00 Preparation Batlonal Ka|ttl& AdrsrUsin* 16,000*00 XXSIITUTX03U1 - Space and Preparation Tlaefeffttla* 9 Ada (l/S Pf*) Reparation XAttltutlo&al Adrsrtltttf 19,080*00 1,500*00 8ASX0UL k o h v at mjumm Cott of 81 Bulletin! extended for 1 pr* on reaefotlated eontraeti 46,709*40 SKILL CJUT BIGS XX8TA1UTI0B8 AP SfOBS ABB MABCH P0IW8 7,600.00 PAXVmO OOmAOPOBS* ABB AB0BXT80TB* GANPAXQB * Trade Papers tatlenal Painters' Mac* 6 Ade (Pc) Beset* e fetalof Pile 1943 Sditlen 4 Pft* Preparation Trait Papers (Trade Sale#) 2,200*00 1*900*00 500*00 XBXC8TBXAL THAI* PAPS AXY20XSIS9 Industrial Pinieblnf 3 Ada (Pf.) Store Builder 4 Ada (Pc*) Ballet? Ace 3 Ade (Pc.) R* Purchases A Stores 3 Ade (Pf.) Preparation Trade Papers (Industrial Sales) 300*00 330*00 662,60 360,00 2*600*00 PXBABOXIL PAP2B AXVZRm289 Plnanelal World 1Ad (Pf*) Ports* Kapul&s 1Ad (Pf.) Barron* - The Batlonal Plnanelal VeeU/ 1 Ad (2 eol. Xac* of Vll Street A Business Analyst 1 Ad (Pf.) Chl&afo 2ol*of Conneree 1 Ad (4 eol* Vail Btreot Journal2 Ade (3 col.z Preparation Plnanelal Papers * 10*) x 10*) 10*) 450*00 760*00 196*00 460*00 224*00 630*00 , 700.00 TOTAL IAXX0KAL 8PACX A PBSPARATIOjr 1260,323*90 6P8KD A277XKTISIB9 ABB PSXPABAIXOB 62,481*00 KATXOX&L 8XSTXCX 13,000*00 OPEHATURJ XXP3VSS . - 38.000*00 TOTAL XmOBAL 4X32028X89 $ 373,804*90 61D017053 Caption 4 5 6 7 9 10 11 19 19 15 17 19 90 22 95 95 97 98 99 90 91 99 39 34 96 99 97 40 41 57 iscn lamfiioro ** Catalogs, booklets, circulars Color Cards Coaeuaer palatine - color took* Cooperative ilfni and billboards Color Manuals Staler trade Promotion Seaoattrator'e 60X027 6 fepaaeo Sireet Mail Achlbits - booth displays froe dealers signs and decale Handbill# Kate, electro*! stsrsotypes 6 tines Vtyepaper advertising - noa-oooperatlvs Vevtpaper advertising - eoopsratlvs Panel lacks, ^elluloldSf ate# Private label Advertising - trad* sales Local radio tins costs A records ialeeaea9* Portfolio* tildes 6 Movlac Pictures Souvenir#, Novelties, etc. Vlndov A Counter Displays SalssM,s Slide Pilas Color Jock Stands * Price books A Pries Lists Xeoal Keg&tlne Advertising Professional Color Selector Miscellaneous presentation portfolios Private labele - direct and syndicate Postafe - freight - express Vallpapsr Staple looks Sundries - alscellaneous Heserve to ludeet total local Advertlelnc ludest $15#000*00 50,000#00 4,000*00 50,000.00 25.000.00 10.000.00 3.000.00 1,500.00 1.500.00 . .3.500.00 12,000.00 2 000 00 97.000.00 90.000.00 1.500.00 9,000.00 4,000,00 4.500.00 600.00 25,<500,00 ,22.000.00 900.00 1,800.00 1 000.00 6,000.00 3,000.00 900.00 9.500.00 10,000,00 8,000.00 6.500.00 Alfiafittstt $359,400.00 OBJUTO 90UL - 1949*43 11799X8190 HUM* *723*204.90 1/20/43 P.Xra iotl GLD017054