Document 1gRgJm85JVXda2oLq59xaOby5

SBERWN-WILLIAMS FACTS - 19 35 FORTUNE MAGAZINE Lorgost paint austomo re 1. Automobile 2. Railroads 3. Building trodos, Total paint business S-ff haa Nearest competitor Next in lino - $350,000,000 por yoar - 16% of all - Pittsburgh 10%) DuPont ) Mostly Industrial business S-W Business - Trado Salas - 66% - Industrial - 33?J Suoh as food cans, radiators, tonics, hospital rooms, ship bottoms, shoop, rubbor produets inks No other Company soils so maiy different produots in so many difforent plaoos. Customers inoludo - Luoky Strike, Coon Cola, Shell Potroloum, Maxwell Eouso, Goodyear, Sunkist, Ipana, Brooklyn Bridge, Clovoiand Street Cars, Phllco Radio, Now Baron, Conn., Ivors Pond Pianos, Packard Boforo 1929 - Ropaintlng eoeountod for 755? of paint used Sineo 1928 - " " 90% " " " Chicago Plant turns out ono-third of all S-W Prodicts. Export business only $1,000,000 of tho total $56,000,000 duo to polioios of foreign countries. Assets inoludo 135 entente nt $1,00 oaoh. S-W makes 90% of all raw materials usod - only paint company whioh fol lows this policy. Oslo (Zino Oxido and Load Sulphato) mado at 29-aero plant Coffoywillo By-products Paris Groon oxpnndod to $1,500,000 Insootioido business Mr. G. A. Martin aoknowlodgod Doan of U. S. Paint Industry. Born in Montollo, Wisconsin, 1865} to school thoro; at 12 yoars Of ago boenmo mossonger boy in tho Stookyards. In 1086 formod his own paint company to ' supply Pullman. Purohnsod by S-1T in 1888. Roso / from Plant Manager to VToatom Dietriot Manager, to Auxiliaries Manager, In 1916 booamo Vioo-Prosidcnt in ohargo of manufacturing}1921 Vioo-Prosidont and Oonoral Manngor of Company. Informal, avoids spcqohos, doosn't liko to hear othors sound off. No business lunehes, wants to rolax whan eating, dislikos writing personal lettore, Has lake front home in Clovoiand, owns N11839 0007-SWP-00000491S (with hie good friend Tom E. TTllson) 6,000 acre v ranch in New Mexico. 125 miles northwest of El Faso. Plays go.'.f, t/atrhos baseball, director of . Cleveland Indians,; also Goodyear, VTilson & Cv.* Erie Railroad, Cleveland Trust, and others. Spends two-thirds of his time on the road, leaves the management up to ai Board of Operators, Purchasing Pool?, Salewa 4 Advertising, Stock * Distribution Committees. Board of Directors has only three outsiders - Cyrus Eaton, Harris Creech end George T. Bishop. Subsidiaries - Handle own affairs, soles in particular, poshing their own brands; oonsidsred best policy oontrary to DuPont, Financial re ports consolidated with S-7 and Presidents report to President Martin "direct.' All use oommon purchasing, formulation, research and test station facilities.. Sales - Expense on budget of at total exponso. Country divided into 13 distriots, 30 divisions; 500 salosmen S-T7, 500 salesmen sub sidiaries. Reciprocity aoeounts fbr 5# of S-f sales. 50.000 hard ware-paint deportment, lumbor agents, 100 S-T Retail Paint Storos - aa a group successful. Goal - $1,00 per year per capita por district - rateiy reached. In 1933 "Pot of Gold" oontost gave 060,000 in prise money to salesmen. Advertising - Expense on budget of 4>. In 100? ran ono of the first oolor ads in tho Saturday Evening Post, Iussod 15,000.000 brondsidos a yoar; goes 50/^0 with egonto on annual distribution of 2,500,000 pamphlets. / Toohnioal Staff - 200 consultants available. Employee Relations - 6,000 employoes in all Plants. No labor trouble oxoopt small strikos in Clovoland and Newark oasily sottlod. Bonefit Association, olubs, oto. 436 - 25 Year Mon, and 3 - 50 Yoar Mon. Fortune - S-Ws rospootability from tho start forood tho standards of tho entire industry up. y 0007-SWP-00000.4917