Document 1g9z71NLN0VGqNNJaRM7ED9nX

Coal-Heat Published at 20 W. Jackson Blvd., Chicago, Illinois Publications COAL-HEAT is unrivalled as a reliable source of in formation on stoker merchandising and utilization, coal mer chandising and utili zation, new develop ments in modern coal-burning equip ment, and general news of the stoker industry. Because it was the first maga zine to recognize and promote the further sale and use of small stokers, COALHEAT has been named "The Stoker Magazine." It has continued to deserve this title by carrying more information, year in and year out, on small stokers than any other publication. Today, COAL - HEAT's readership throughout the stoker industry and among the more sales-minded groups of the coal industry is unparalleled. In addition, COAL-HEAT now enjoys a friendship and close relationship with many leading fuel engineers, because it has shown its con viction in the value of these men in the coal, stoker and heating industries and has supported them in their work. For a number of years COAL-HEAT has carried many articles for and by fuel engineers. COAL-HEAT's primaryreditorial job is to "further the more satisfactory use and greater sale of coal and modern coal burning equipment." It is an active exponent of the increased use of scientific and engineering knowledge in the applica tion and sale of stokers, coal and heating equipment. Believing that the sale of fuel and equipment is influenced to a large degree by the efficiency of their use, COAL-HEAT has directed its editorial program to both the merchandising and utilization sides of the stoker, coal and heating industries. The greatly increased sale of stokers in recent years has given added emphasis to the COAL-HEAT market--has established the importance of COAL-HEAT's read ers. As this market continues to grow COAL-HEAT will become increasingly interesting to men who are concerned with the sale and use of stokers, modern coal-burning equip ment and stoker coal. At the beginning of each year COALHEAT issues a new and revised list of stoker manufacturers and assemblers doing business in the United States, Canada and certain important foreign countries. Each listing in cludes the name of the company and the address, the execu tive in charge, the trade name of the stoker, the types and sizes of units avail able, and whether they are rq^nufactured, assembled or handled as a " private brand" line. COAL-HEAT also publishes books, booklets, manuals and reprints covering many subjects of interest to men in the stoker, coal and heating industries. These are available to readers at a small cost. In every respect, COAL-HEAT is a valu able index to what is going on in these important fields and a source of conT siderable information to its readers. Subscription rates--$1.00 a year; $2.00 for three years in U. S. and Canada. Foreign rates--$2.00 a year; $4.00 for three years. Advertising rates will be furnished upon request. COAL-HEAT is published on or about the I5th of each month. There are four special issues each year--the MARKET DATA ISSUE in January; the^SPRING STOKER NUMBER in April; the AN NUAL MERCHANDISING NUMBER in August; and the ANNUAL COM BUSTION NUMBER in November. 1090 Publications OILHEAJfTng/&' / AH^ONITINING Tueiail JOURNAL Published Monthly at 420 Madison Avenue New York MARKET: The oilheating market is a closely knit 4-way market--oilbumers, heating, airconditioning, and fueloil. The modern and progressive oilheating dealer sells all four--a good oilbumer, using good' fueloil, firing a good heating or aircon ditioning system. From 1919 to 1930, the only oilheating product sold by burner dealers was the conversion burner. In 1930 the sale of conversion burners represented 77.3: per cent of the dealers' gross income. By the end of 1939, the average oilheating dealer got only 28.7 per cent of his income from conversion burners. But, loginning in 1932, he had added three other major oilheating lines--heating, fueL oil and winter airconditioning. 1939 gross dollar volume of the average dealer was divided: Conversion burner units......-28.7 per cent Heating equipment, in cluding boiler-burner units..26.2 per cent Fueloil........ .... ........ ............ --28.5 per cent Winter airconditioning, including furnace-burner units..... ...... ....... ............ 16.6 per cent In 1939, 29 per cent or 59,685 conversion oilburners were sold with new cast iron or steel boilers. In addition, dealers sold 18,613 boiler-burner units. Total boiler sales by oilheating dealers increased 10 percent over 1938. These dealers did a winter airconditioning dollar volume in 1939 of $18,216,640. SERVICES FOR ADVERTISERS Key Market Studies. Merchandising News. Specific Products Reports. Unit Sale Brand Preference Studies. Booklets, reprints of special articles. OILHEATING & AIRCONDITION ING: Fueloil Journal covers this inte grated 4-way market. It is the oldest paper in the field-- established 1922. Editorially, it has con sistently fostered every progressive de velopment in the field and it has encouraged the trend to the complete oilheating dealer. Every issue is carefully balanced edi torially to cover the dealers' need for usable information on all four sides of his business. Heating equipment manufacturers have long known Fueloil Journal as.a power ful sales aid. Its reader interest is unique among trade papers. :circulation Like its editorial content, the circulation of Fueloil Journal is carefully controlled to give complete cover age of this great 4-way market. A detailed breakdown from the latest circulation statement (December, 1940) shows: Power oilheating and airconditioning dealers and distributors12,234 Key heating contractors, plumbing and heating contractors, and engi-' neers.................... -__ ._______________ 56 Fueloil distributors, selling fueloil and range oil, and their branches.______ 2,974 Accessory and heating supply dis tributors____ ____________________ - 994 Total dealers and distributors_______ Power oilheating and airconditioning manufacturers and their executives, Accessory manufacturers_____________ 16,258 648 546 Total manufacturers____.--....... .......... Total dealers and manufacturers, Per cent of total circulation...... ....... Other miscellaneous___ ___ -1,194 17,452 99.19 142 Grand total.................................... _....... 17,594- Fueloil Journal circulation covers the oil heating and air conditioning field at the minimum rate per thousand copies. It will pay you well to get full details. Write, wire or telephone. 1091