Document 1bVb6JZ7BvrbX8DnyNG6G8wa

SUMMARY 1961 Advertising APPRDV'FO EY; EXBHfYE COMMITTEE FEB 1 1961 Paint Pacific Coast t S w ; V/ Schorn Division National Lead Co. of Hawaii Metals Oncor Pigments Chemicals Nuclear Metals Goldsmith Bros. Baroid Southern Screw Titanium! Pigments Doehler-Jarvis Magnus Metal Titanium Alloy Mfg. Chas. Taylor Sons De Lore American Bearing St. Louis Smelting & Refining Texas Mining Sc Smelting 1961 $1,427,041* 41,5, 500* 30,000* 10,000* 68, 040 99,815 70, 800 10,000 23,200 308,207 146,100 139,797 110,000 55, 660 54,643 34, 784 5, 000 2,000 150 350 $3,011,087 1960 Budget $1,391,957 404,900 26,000 10,000 68,160 115,666 66,500 9, 500 22,525 335,292 160,537 134,981 109,000 57,500 48,854 33, 149 5, 350 2, 000 250 300 $3,002,421 1960 Expenditures $1,317,852 393,500 23,000 9,000 58,292 111,999 67, 175 5, 795 19,362 288,032 164, 843 133, 437 82, 806 43,937 48, 112$ 33,855 4, 742 --- 100 353 $2,806,192 * Already Approved NL 000040045 1961 Advertising Trade Paper Space Preparation Directory Advertising Booklets & Ptd. Matter Trade Shows Misc. Production Costs Personal & Travel Expense Salaries Contingency METALS 1961 $21,540 5, 000 2, 500 10,000 10,000 3, 000 2, 000 12,000 2, 000 $68, 040 Budget 1960 $25,160 8,000 2, 500 10,000 3,000 2, 500 2,000 13,000 2, 000 $68,160 Expenditures 1960 $l6,100 7,000 2, 700 11,000 4,000 3, 554 1,938 12,000 -- $58,292 Comment: The 1961 program reflects the desire of the Metal Sales Department to agressively promote the sale of the Bunker Hill line of metals and alloys, at the same time de-emphasizing advertising on fabricated lead goods. Moreover, it is proposed that gamma shielding be given greater attention. Also, provision is made for exhibits in important Trade Shows during the year. ! NL 000040046 1961 Advertising ONCOR PIGMENTS 45X Basic Silicate White Lead M50 Basic Lead Silico Chromate T15 Lead Silico Titanate 23A Antimony Silico Oxide Trade Paper Space Preparation Costs Booklets Direct Mail Exhibits Contingency 1961 $ 60,015 29,300 6, 000 3, 500 1, 000 $ 99,815 Budget 1960 $71,961 32,205 3, 000 1, 500 6, 000 1, 000 $115,666 Expenditures 1960 $ 69,400 39,300 2, 074 428 797 $111,999 Comment: While the above budget includes advertising for the entire t ONCOR line, the major part is being devoted to M50 as a continuation f of the advertising support started three years ago. A direct mail effort on this product is being suggest to a picked group of about 1, 500 important engineers. NL 000040047 1961 Advertising Stabilizers CHEMICALS Bentones Trade Paper Space Preparation Costs Trade Show Chemical Materials Catalog Salaries Printed Matter Contingency 1961 $30,000 10,000 6, 000 6, 800 3, 000 14,000 1, 000 $70, 800 Ben-A- Gel Budget 1960 $42,000 14,000 6, 000 -- 2, 000 1, 500 1,000 $66,500 Expenditures 1960 $38,560 9,440 728 -- 2, 750 14, 847 850 $67, 175 Comment: Due to the necessity of entering the Plastics Show and the Chemical Materials Catalog in the same year (formerly they were alternated) and the need for a new Ben-A-Gel Handbook, we have slightly curtailed our trade paper schedule. 000040048 NL 1961 Advertising NUCLEAR METALS DIVISION Trade Paper Space Booklets & Printed Matter Trade Shows Travel and Personal Expense Contingency 1961 $ 2,000 3.000 4.000 500 500 $10,000 Budget 1960 $ 2,000 2,000 4, 000 1, 000 500 $ 9,500 Expenditure s 1960 $ 770 1,000 4,000 25 $ 5, 795 Comment: As the overall nuclear energy field continues to expand -- power and research reactor building and maintenance, the wide use of isotopes in medicine and industry -- and as aircraft makers become more interested in the depleted uranium counter weights produced by the Albany plant, we should invest an adequate but modest sum in promoting the sale of Nuclear Metals Division products and services. Trade Paper Space Directories Preparation Costs Printed Matter Direct Mail Contingency GOLDSMITH BROS. DIVISION 1961 $14,000 1, 700 2,000 3, 000 1, 000 1, 500 $23,200 Budget 1960 $13,740 1, 685 2, 100 3,000 2,000 $22,525 Expenditure 1960 $13,944 3, 713 1, 230 475 $19, 362 Comment: Chicago Branch is of the opinion that the sum appropriated in 1960 for Goldsmith Bros. ' advertising did an adequate job and recommends for 1961 a similar budget with the addition of a thousand dollars to defray mailing costs on a direct mail campaign. I NL 000040049 1961 Advertising BAROID DIVISION Trade Paper Space Newspaper Space Preparation Costs Product & Service Bulletins Catalogs Technical Manuals Store Directory Publications Classified Directories Memo Pads Trade Shows Salaries Mis cellaneous Contingency 1961 $127,794 -- 31, 000 16,500 6,000 11, 000 5, 000 44, 700 6,000 13, 423 6, 000 27,540 3, 250 10,000 $308,207 Budget 1960 $135,763 4,302 34, 450 18, 500 10,000 12, 500 5,000 41, 300 11,000 13,837 10,500 25, 140 3, 000 10,000 $335, 292 Expenditures 1960 $127,243 -- 24,950 11, 000 10,000 7, 500 4,915 38,400 12,178 15,785 4, 500 26, 350 2,211 3,000 $288,032 f Comment: The recommended budget amounts to 0. 61% of the estimated sales dollar compared with 0. 5% for 1960. ML 000040050 1961 Advertising SOUTHERN SCREW DIVISION Trade Paper Space Misc. Local Advertising Hardware Shows Printed Matter Novelties Gifts to Customers 1961 $118,900 1,200 2, 500 10,000 3, 500 10,000 $146,100 Budget 1960 $130,837 1,200 5,000 10,000 3, 500 10,000 $160, 537 Expenditure 1960 $148, 000 450 1, 600 1, 593 3,900 9, 300 $164, 843 Comment: In submitting this budget Mr. R. Martin comments: "We have made a detailed study of this requested budget and feel that if we are to continue to hold the fastener sales and continue to expand, each item is necessary. NL 000040051 1961 Advertising . TITANIUM PIGMENT DIVISION Trade Paper Space Preparation Costs Convention Souvenirs Skies Promotional Literature Miscellaneous 1961 $ 95,047 30,000 9, 000 5, 000 750 $139,797 Budget 1960 $ 91,431 30,000 9,000 3, 800 750 $134,981 Expenditures 1960 $91, 366 29,$13 8,956 2, 783 519 $133,437 Comment: The slight increase over I960 can be accounted for by in creased rates and the adding of some publications. Insertion frequency in some magazines was cut to partially compesate for the added publica tions. i T NL 000040052 1961 Advertising DOEHLER-JARVIS DIVISION Trade Paper Space Preparation Costs Trade Directories Classified Directories Motion Picture Service Booklet Printed Matter Trade Shows Research Bulletins Chromeware Gifts Salaries & Expenses Direct Mail Sales Promotion Material Contingency 1961 $32, 500 6, 600 3, 250 2,000 250 7, 200 1, 500 15, 500 7, 500 12,500 8, 500 700 8, 000 4, 000 $110,000 Budget 1960 $34,500 6,000 3, 700 1,800 500 5,000 1, 500 11, 000 10,000 12,500 5,000 5,000 7,000 5, 500 $109,000 Expenditure 1960 $22,600 6, 587 3, 621 1, 620 100 --1,032 13,819 6,717 12,500 8,053 --1, 632 4, 525 $82,806 Comment: Mr. Koegler makes this comment: "Our advertising ex penditures are under constant scrutiny and we do not hesitate to curtail them whenever we deem it advisable. On the other hand, we believe in setting our annual budget figures so as to reflect what we consider to be a sound program in support of our sales activities." NL 000040053 1961 Advertising Trade Paper Space Preparation Costs Railroad Magazines Direct Mail Salaries Contingency MAGNUS METAL DIVISION 1961 $36,000 7. 500 4. 160 2, 500 3, 000 2, 500 $55, 66o Budget 1960 $38,000 7, 500 2, 500 3, 500 3,000 3,000 $57,500 Expenditure: 1960 $32, 242 5, 377 1, 595 263 3,000 1,460 $43,937 Comment: Mr. Altizer says: "We curtailed I960 activities drastically in the Spring - cancelled all screen plate magazine advertising and virtually eliminated direct mail. Also we 'repeated' to save on production. "In 1961 we hope to have a new lubricator pad - which will invblve additional preparation and direct mail - and possibly additional space. You can be sure we won't spend any money un wisely - but we do need some leeway and hence our current budget request." .4 T NL 000040054 1961 Advertising TITANIUM ALLOY MFG. DIVISION Trade Paper Space Directories Production Costs 1961 $46, 140 1,603 6,900 $54,643 Budget 1960 $38, 443 3,991 6,420 $48,854 Expenditures 1960 $42,216 1, 603 4, 293 $48,112 Comment: Mr. Johnston Comments on the proposed increase of about $6, 500 as follows: "The increase is due to the fact that the character of our business is changing and a greater percentage of our sales and the potential for the future is in chemicals of Titanium and Zirconium. This change is one that we have worked and planned for for a number of years. "As a consequence, we are reducing the amount of advertising space for our ceramic products and substituting therefor space in chemical industry magazines whose space rates are substantially higher. "We are in the process of building a new chemical plant at Niagara Falls, and we feel that in the year 1961 we must give as much help as possible to our Sales Department." , f Trade Paper Space Directories Preparation Costs Direct Mail Sales Literature Agency Service Fee Advertising Specialties CHAS. TAYLOR SONS 1961 $18, 245 2,439 3, 000 2, 500 4, 500 2, 100 2, 000 $34,784 Budget 1960 $16,295 2,854 3,000 2,000 5,000 2,000 2, 000 $33,149 Expenditurei 1960 $16,276 3,289 3, 200 2, 550 4, 440 1,800 2, 300 $33,855 Comment: This request covers a program substantially the same as I960, the slight increase is due mostly to rate increases. NL 000040055 Trade Paper Space Directories Calendars Contingency 1961 Advertising DE LORE DIVISION 1961 $ 2,300 1, 000 1, 200 500 $ 5,000 Budget 1960 $ 1,950 , 800 1 100 1, 500 $ 5,350 Expenditures 1960 $ 2, 231 890 1, 175 446 $ 4,742 General Advertising AMERICAN BEARING 1961 $ 2,000 Budget I960 $ 2,000 Expenditures 1960 ---- ST. LOUIS SMELTING & REFINING DIVISION . 7 Local Advertising 1961 $ 150 Budget 1960 $ 250 Expenditures 1960 $ 100 TEKAS MINING & SMELTING DIVISION Local Advertising 1961 $ 350 Budget 1960 $ 300 Expenditures 1960 | 353 EVANS LEAD DIVISION MASTER METALS These units did no advertising in 1960 and report no intention to do any in 1961. NL 000040056