Document 1Qq284N3ymEYYM3892rgp933j

White Lead Adds oS the properties^ that maKe Good This is -the ttowse Vaint > That' White lead Builf 1. MIXING AND grinding EASE 5. LEVELING 10. FLEXIBILITY 6. DRYING ACTION 11 T,NT RETENTION 2. PACKAGE STABILITY 7. WHITENESS 12. ADHESION 3. HI DING 4-dth,SUABILITY 13. GLOSS S. FOOL-PROOFNESS 14. WEATHER Pl' ** STRENGTH RESlSTANPP There's no place like home to prove it--Basic Carbonate White Lead does more things to help you make good house paint. Check the list above. White Lead not only offers all 14 of these welcome properties, but it imparts them, in well-balanced proportion, to paints. Thus, White Lead makes it easy for you to turn out good paint . . . easy for the paint user to turn out a good, durable job. Many of White Lead's paint-making prop erties are directly due to its unique ability to form lead "soaps." At the right, you'll find why 'Lead Soaps Mean Fine Paint. Consult National Lead's technical staff for the whole picture of how "Dutch Boy" Basic Carbonate White Leads will dovetail into your formulations. Their recommendations are backed up by broad experience and 30 years of continuous paint-fence testing . . . the longest project of its. kind on record. C.S.M.F.P. Ceae/Soaps Mea* Ft/ta Fh/nt The photomicrograph above shows how lead "soaps" form when White Lead combines with oil. Note the intermeshing fibrous structure, con sisting of multiple projections radiating from the central cores. This reinforced structure produces a more completely bonded film, having greater tough ness, elasticity, adhesion and weather resistance. White Lead's affinity for linseed oil also ex plains the ready wetting of this pigment, which makes it easy to mix and grind. \tr- yffcUe Leafa Dutch Boy *. v. NATIONAL LEAD COMPANY --New York. 0; Buffalo 3: (fhlcaao 8: Cincinnati 3; Clereland 13: St. Louis, i; San Franeisco 10; Boston 6. {National Lead Co. of Mass.): Phlla* delphli 7. (John T. Lewis it Bros. Co.): Pltlsbunh 30. (National Lead Co. of Pa.).