Document 1QdBDvgmxQOnzQR4OJxGe4vem

8 PROPER STORE IDENTIFICATION One of the important advantages to a dealer handling a nationally known brand like "Dutch Boy" lies in coupling his local reputation with the established prestige of the brand. Store identification is one very effective way to do this. The proper sign on your store or near your store directs customer's attention to the fact that here is the place to buy "Dutch Boy." In this booklet every authorized "Dutch Boy" Dealer will find the type of sign or signs that will do the best job for him. We suggest that you look it over carefully and make a selection that will make your store known throughout your trading area as "DUTCH BOY" HEADQUARTERS 2 I"; ^'-xV'.C'\L V!*n H U'jjj t STORE FRONT NEON SIGN SIZE: 4^ Feel Wide x5^ Feet High Dealer Panel adds 9 Inches With this de luxe sign your store will stand out day and night. It is ideally suited to the location with plenty of foot traffic, particularly during shopping hours. Everything in the construction of this sign is designed for strength and permanence. It is constructed on a rigid steel framework. Both sign faces, including the "Dutch Boy'1 trademark are porcelain enamel, noted for long life and color fastness. The Neon tubing is properly supported throughout to withstand the elements and the high quality transformers are completely sealed from weather. A brightly lighted panel is provided for your store name. This is also porcelain enamel with applied letters 4 inches high. The mechanical and electrical work on the sign conform to all regulations so that it can be installed in any city where there are no local restrictions against erection. Each sign carries an A.F. of L. Union Label and the Underwriters Label of Approval. All necessary hanging equipment is included. This sign is approved under "Dutch Boy" Cooperative Advertising. In other words, 50 per cent of its cost, including erection charge, can come out of your regular advertising allowance. Cooperative price of the sign to you, including a one-line imprint, is $220 delivered to sign erector. We pay a like amount, which represents our 50 per cent of the cost, and this is deducted from your advertising allowance. You are to arrange for erection and provide necessary maintenance. r i <S2noT. ---=? o3oC. S--"o--=1l1 --| s; O Q. 3| O' oCO ID HO> c rs" 3 c+ CD 3- oo0 01 0> r s r -------------:. -.` * ' ^r- , ------------------------- \' - .r - 1 iw! I] %J i i c | 'r o 2: -- ,7? -- zr <p -*<< r <a r3 o--% cp r--o~ ft *t n P rr - I -~s o < fl> I =3 ! ^? : T\V"'vT*/.^''V v -.-- *. *' '*' >i"V '- - O O0 01 0> This is another new "Dutch Boy" cooperative feature. Now, for the first time, you can get colorful, dominant neighborhood poster coverage for your store and "Dutch Boy." The service is completely local. You arrange with a designated local sign company for the number of showings you want in the locations you select. You pay them a monthly rate, varying from $9.00 to $12.50 per panel, send us the receipted bill and we reimburse you for 50 per cent of the amount up to the limit of your regular cooperative advertising allowance. For this you get a well-planned continuous poster advertising campaign--a new design and a new message every 45 days. And all this right in your own neighborhood and your own market where it will do you the most good. Each panel is 5J^ feet high and 12^4 feet long. The poster colors are brilliant and the designs will be planned to do an effective selling job. Your name is prominently displayed on each poster. '* i * 55 tr* H <~D CO 6 COLORFUL ON-THE-SPOT POSTERS in 1 Year's Campaign Dutch HevTkmti mu m . Mvtinaia ffi jpprmM %, - ' > . . 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