Document 1QM86wn64VYqa71MJ2xw78m2X

Sene ington. C S. AdDJB r Chiefgo `ID TC&C J,-r";iry 29, 1952 L* thoronc in Lrtax and fiaulelon Points r h-vo rend your paper with considerable interest and would Hit* to sake the following suggestions!-- 1. The Llthopoas paper should be expanded especially that p rt dealing with the ns bo o for the use 'f Lithopon*. In ether words, instead of B' king Just a flat statement that the use -.f Llthopone improves the drying of latex paint* >nd letting ti go at `hat, you should klek the statement around a bit and glrs the salesmen something to talk about. As It t*, thny cnn go th-ongh the paper In two minute* and then they are done. 2. It seem* to me thrt our ooncern over the use of C-Plgment* In latex paints should he baeed entirely upon the possible effect upon LItbocone sales. Tbie Is not too -pr*wt In the peper. 3. Further, the approach we should take should be to demonstrate bow and why Lithopone and pure Titanium are better and are cheaper than Titanium plus -aiscelJr.neous inerte or straight G-Pigmnta. F. F. 1 DITB FFSnsa ^t ?EC JVH 0007-SWP-043836