Document 15xD1mrmVzkM6mpZdaKDOyJdX

rSTRR-OFFICB LETTER -roD Los Angeles Office Dent. -r or Cleveland -'tr- 2. J. Douglas Answering Letter of Office Date IIov. 6th. 1326 Subject: -ifj-aininir Course Dictated "By I have read Text Do. 4 of the Training Course for Representatives, and found it very interesting as well as very instructive. The only comments or criticisms I have to offer,are on the information given out on page 18 j regarding the Whites - Inside Varnish, China Gloss, and SaP Flat White, j It seems to me that in viev of the wonderful quality we have in these | three materials and the really snail sales we enjoy in comparison, that : some specific and concrete information should he given on them. This applies more particularly on Inside Varnish 'Chite and Flat White than it j coea to China Gloss. In otherwords, it seems to me that we should state what type and kind of product Inside Varnish White Is, which in reality : is an enamel,- if of a long oil or varnish type. Of course it is the latter | hut this should he explained. The Flat White should he explained likewise, i telling whether or not it is lithopone, lead, or Zinc type of material. It is lead type hut this should he explained and elaborated on, for the ' reason that there is a very definite demand for a Lead type of Flat White, \ which demand can only he taken care of hy our representative*1 knowledge / of the*product . Suite frequently, and. in fact Very generally, the question f will he. put to our .representatives hy a has ter Rainier-or painter when he brings up the discussion on Flat Thite B That is the base of your product?11 j and in nine out of ten instances I venture to say that the average rcpresen- ? tative of the Company would not he able to answer the Question. .;v h ?::g Yours fcvn-l.v. 0007-SWP-040544