Document 15pqOzQ2gdz8K9dZjynonJ1Do
N29027
When., you are considering paint for your house--don't tie footed by a `'low ..price" and flowery promisee. Low Price paint is "ct cap" ,paint--made of cheap or skimpy materials. IH tnay sirti-11 like paiut--and look like* paim'- But whemyou come to put it on yuur house, the excessive cos*:::'isiili able. to. ben li/a^jc.
MAKF TH'i FORMULA TKST
If you want proof t:iat those 44cheap'' brr.ncs. a'C Simply ir.fciior point--just com pare. the formula ,w:tb SWP. The difference in the ingredient v/iU amaze you. For example, say you are buying Outside Gloss While:
Note the big percentage of Whtis Lend Carhortata and. Whits Lead Sulphate used in. fine olid SWP Gut,side .Gloss V/hite. White leadshould ; ibe the.'iiJbusic ingredient of all whne paint and rigVvt tints. It';ts to these paints exactly whet flour is to bread.
Set how much. 'less of this basic ingi-jdient is usfed in tfi^lljaivei-dg.el^inchk^P^i'wliiite pain t-
Zi.no oxirJ&j: a doth e r cos fly .pigment, is the next ejssenthsl ingredient. A Liberal pcrc'p.nitage of izinc oxide combined with a large amount of, white lead, .makes for a balanced formula.--rsuch as.the formula of SWP Outbid? Gloss White House Puu.t. It assures1 a finish ol superior wearing quality.
More thani iDO^jiof the ..pigment content of SWlf,:(|)ht^i^il^l^!sl';WfiiiiSi:|ii!ts'!fchg.de Up of these
two important ingredients---white lead and zinc oxide.
I.u the majority of "cheap" white paints you will find only 50% ot
tens.
It as the liberal quantity of this
expensive basic material in every __ can of SWP Outside Gloss White
that gives this fine old pamt its remarkable covering capacity.
In the darker colors like browns, and greens,
the '`balanced i/ormaia'1 of ;SWP is even more important- Naturally, these dark,
colors can contain little, if any^ opaque white
pigment such ns v/hite lead or zinc oxide.
Sherwin-Williams have the pick of the world's colors. Sherwin-Williams Dry Color
Works produce practically everything except
the natural earili and mineral colors. That
is why SWP colors are so1 rich, so permanent
.and so true to character.
Greater durability of the paint film on
your house Is, assured by SWP due to the use
ef a specially treated, pure lii-se^cl nil--made
1 1in Sher-wm-Wllliams* own linseed oil plant.
''
':; *
*
Fine old SWP, because it is pure paint, covers at least 44 per cent more surface per
gallon, gives m durable, beautiful film--and
usually lasts 2
times longer than the
average `'cheap" paint. It costs more per gallon. But hy tlx& job
and by th eyttar it costs .much: less than cheap,
low price, inleilior1 paint.. "Which would, you xaLlier have?
Do.it iiliss the Important Information Inside -- LOOK/
Costs Less on Your House Than Any Other Paint
if
HOUSE PAIN1
you rather than Isow costs. Paint should h* protection, you get; the years of wear. CompaT with kSWP-- they may sumwlnrhe can yen one 1 OOsq uarc feet more.
SWFI-Iouae Painti-sm exaettugesre Cromthe Eu tennis.. It Is made, on a fically balanced forrm costs more to make & 1 SWI? than It does a paint bur it costs you ynur house.
S-W :Pnint t'rorluctii i th world ivftr unde famous tnutcni
0007-SWP-041183
0007-SWP-000124576
For Best Results and Lowest Cost--Use : :k-a 5LJS :*=' 5:^- P' A I N "
' c: h k a p '
F A l '1ST T:"
; SWP inipa!fit rrtbnejr earn buy --the 'test'
1i painli ttiiu cun hrnricfi! --die nmw Majiomlmt i td uw -- guaranteed to tooU beater, hi) tenger nrd eoit 1sa prr year u? aenlcsr than ftrjj pBint 1 i :i. ijjhfcdto.; Here art the facesf
Pnint lai't rh'Atnl n'l - tir'ie the rr j i(
' irrior.sy'can buy -- <t TxiTurj fn>r Hhc rlclb man only. Hm't :'ehe truth shout the liJfth * uf "Cheop" Pflint,
SWT* csvm 3 square :
2 fe,ui aill1 tuclnrt, r,o :
``Crump*' .Pains' 'icbi-cr* 5r> wcu.-rt ft;r e*a !' boats BE brae.
-^ssasssa 'O'glSQSaM'' "SSS?-'?2SfiB`*
. But 4 mere
needed So first ait the Jub.
. Gyasyasa^sa
tObl
} 7 ,; (Or. a jeaily bash- U7.SQ ter c.t .Jt.J ,:.,[ilwiiprjiin- Inns lojmir "
-- *13.75 per ymr.
a -.iS* x. .. J.N -|.J
"' 'I =+''' r45LJJuIpEBtSiHJ
On She Itouac, anj that'll "Chre
I'W'Ketcpoln* iBimportant, t 1t" I 'I WJ tit J.t cm lyer qiilfa-tilir Jjniiirr
23-S time* sm cheap o o- Mchn
IcBlfed `'cheap" point at r a fisl!
SS.5U e erasUcn.
r
most
praSnt
' S'
n hny-- (uaury fair jjnr... .. i.- y ... .* , ,J1 -/>!;" ..
eCy. lucnl'J twoend ' '
'tA'.lrn.\
nca ns much SWP, j45-TuftiftL^5L
' flnste'jrt'irtlll J20"'P|U8ie free of1 VhfchtWbbhTep1 pa rntAiitV is'itrflS'iV'ir^W^S *W :
pnlntihiheSWPEBai-- '
. 11 hniao anything tp you os n palne .Jaitjer'
(I iq aquore feel ivwa toa<9
,
!
0007 -SVJP-41lS4
Costs Les: on Your House Than An} Other Paint
HOUSE P
you rather tlia: costs. Paint -sh protection you | years of wear. with SWP- tiu same in the can 100 sq u are feet r
SWP House Pn esnctingcarc fro terials. It is ms Really balanced costs more to n SWP than it paint but it ca your "h-ouse-,
S-W Paint `
0007-SWP-000124577
The Ladies' HomeJournal for October, 1915 f>7
Your home is filled with Sherwin-Williams Finishes
Do you know why?
You cannot know whether the point you buy is good 01 bad unliB after you. have bought it' and paid to have it put on your house. Why not let the big paint buyers help you out^i
'Hundreds ofTrig manufacturers have proved that the SherwinWilliams Company has the knowl edge and the facilities to produce a paint that exactly meets every condition.
Therefore when you buy
SWP
(Sherwin -.William* Faint Prepared)
iaS'y&.tt!
you can know that its quality has been proved-*-- that the most exact ing analyses, tests and comparisons have been made. You are sure of quality and the durability, coveringpower and fast colors that such quality guarantees. There ar i3Q000 dealers selling SherwinWilliams Paints and Varnishes. If ithere .is none conveniently1 near you. write us and we will 3ee that you are supplied.
Wnre for 11 free copy of "The ABCof Homi Piintinc." >h* moit hlpiui and practice! took on painting ever vrritten.
Sh er w /n -W/l u a
Pa in t s &- Va r n is h e s
0007-S W P -04 85U
0007-SWP-000124578