Document 10yEgVz7DxRqOZM0XYg3NY7dZ

WILL THE BUBBLE BURST? IF SO WHEN? HOW LOUD A BANG WILL IT MAKE? WHAT FALLOUT WILL RESULT? CTL017682 THE GOOD THINGS SIX YEARS CONTINUOUS GROWTH APPROACHING 57. PER ANNUM FROM 1981 MARGINS RISING STEADILY SINCE 1984 - NOW 50% ABOVE LEVELS FOR 1985 PRICES STILL BELOW 1984 PEAK, OR EVEN 1979 LEVEL NO APPARENT THREAT OF SUBSTITUTION NO ANNOUNCEMENTS OF MAJOR NEW INVESTMENTS - SENSIBLE DEBOTTLENECKING APPEARS TO BE ORDER OF THE DAY CTL017683 W.. Europe PVC Sales Actual + Seasonally Ad) Trend CTL017684 W EUROPE PVC PRODUCTION OOOtes FIDES PRODUCERS 460 440 420 400 380 360 340 320 300 280 260 240 220 200 180 160 140 DMJSDMJSDMJSDMJSDMJSDMJSDMJSDMJSDM ACT DEC 1979 - MAR 1988 _ TREND OPERATING CAP. CTL017685 KT 5000 4500 4000 5500 5000 2500 2000 PVC CONSUMPTION W.EUROPE SOME ENCOURAGING TRENDS TECHNOLOGIES BEING DEVELOPED FOR LIGHTWEIGHT RIBBED OR FOAMED SEWER PIPES TO REPLACE LARGER DIAMETER CLAY AND CONCRETE MARKETS STRONG GROWTH IN WINDOW PROFILES - FOAMED PROFILES/SHEET GAINING GROUND AS WOOD SUBSTITUTES' - DUAL SKIN LIGHT PARTITIONS FOR CLADDING AT EARLY PENETRATION STAGE RIGID FOIL FOR CREDIT/I.D. CARDS AND PHARMA PACKING STILL GROWING FAST RISING OUTLET FOR MODIFIED ATMOSPHERE PACKAGING (MAP) FROM THERMO-FORMED PVC/PE LAMINATES FOR PRE-PACKED FRESH FOOD DEVELOPMENT OF LOW SMOKE/LOW HC1 EMITTING CABLE COMPOUNDS TO COUNTER TOUGHER REGULATIONS FOAMED/TEXTURED WALLCOVERING TECHNOLOGIES HAVE CREATED RESURGENCE IN DEMAND IN NORTHERN EUROPE WITH BENEFICIAL EFFECTS ON PASTE/EMULSION PVC GROWTH OF INTEREST IN POLYMERIC PVC ALLOYS AND FIBRE-REINFORCED PVC ALLOWING PENETRATION INTO SPECIALISED OUTLETS, E.G. COMPUTER HOUSING CTLO17687 SOME DISCOURAGING TRENDS THE GROWING ENVIRONMENTAL PRESSURES INCREASING AWARENESS OF THE NEED AND COST OF MANAGING THE DOMESTIC WASTE STREAM PARTICULAR PRESSURES ON PVC BECAUSE OF THE CHLORINE CONTENT HARMONISATION OF ENVIRONMENTAL LEGISLATION THROUGHOUT THE EC CTL017688 THE ANSWER (AT LEAST IN PART, WE HOPE!) CREATION OF ECVM (EUROPEAN COUNCIL VINYL MANUFACTURERS) CTL017689