Document 0qw7Yjb0oOJR5ga4nRK1aKr6n

N23692 Th e S. W. P. Published monthly by Th e Sh e r w in -Wiu j a .ms Co. in the interests f their Agents. Edited, and printed in. the Department of Publicity at 104 Canal Sl . Cleveland, vrhere all communications to the Editor should he sent HE 24th Annual Convention of the Company was held at the Chicago T Plant, beginning on Oct. 31st and lasting during the entire week. For the first time in the history of the organization the Convention was held else where than at the Main Plant in Cleveland. The innovation proved a decided success and the enthusiasm of past years was again developed in even greater degree if possible than heretofore. The old saying "History repeats itself" would seem most applicable to The Sherwin-Williams Conventions. Every year there is the same spirit of loyalty, the same power of enthusiasm, the same desire to seek new knowledge for the accomplishment of greater results. And yet each Convention brings forth a treasure of new and valuable ideas, a mine of useful information, and with these a wealth of that good fellowship and equality which predominates at every business or social gathering of those connected with the Company. The Convention just concluded has never been equalled for real earnestness of purpose and for real value obtained. At all times there was evidenced a de sire to "dig into the heart" of every question brought up for consideration, to seek the kernel of every nut there was to crack. Knowledge--knowledge is power--was the key note of the convention, and as each successive branch of the business came up for consideration, the desire to obtain greater knowledge, greater power, was evidenced by every delegate. Tile convention sessions were like the daily meetings oi a great clearing house with ideas and brains as substitutes for checks and drafts. And when the balance sheets were finally figured at the close of the last session and the surplus of new information and renewed enthusiasm divided, each man's share was so large that the greatest success of the Company's history seems assured for the yeaT 1905. The record of the past year is enough in itself to create enthusiasm and arouse ambition. The Company has continued to grow and expand and has brought its organization nearer the plane of perfection than ever before. A new building has been completed at the Cleveland plant and occupied by the Central District offices and the Department of Publicity; the new factory at Montreal 173 Th e S. W. P. has been completed and occupied ; a new addition has been made to the already large factory at Chicago; new depots have been opened at Port land, Ore., Savannah, Ga., and ar rangements completed lor the open ing of another depot at Cincinnati, Ohio. The selling force has been increased by some 36 new salesmen. These additions to an organization which seemed already most complete show the desire of the Company to at all times maintain the best facilities for the manufacture and distribution of our products, and that we are alive to the advantages to be gained by con centrated and localized efforts. In spite of the Company's remarka ble growth, however, during the past few years, there are still new fields to till, new harvests to be gathered. With the information and enthusiasm gained fromthe 24th Annual Convention, there is no limit to the possibilities, yes, the probabilities of the coming year. All the managers and traveling representatives of the Company, to the number of nearly 200, attended the Convention sessions and partici pated in the proceedings. The meetings were held in one of the buildings of our Pullman plant, a large room having been conveniently fitted up as an auditorium for the purpose and decorated with flags and mottoes and exhibits of S-W. pro ducts. All through, the Convention was an occasion of hard work, profitable education, strong enthusiasm and progressive resolve. Not only was the attendance larger than at any previous Convention, but the variety of products had been largely increased during the past year. The plans to follow up and increase the enormous growth of the business were much more extensive and far- reaching, and altogether everything conspired to make this Convention week one long fo be remembered in S-W. history. Sessions were held morning and afternoon each day during the week and the days were busy indeed. A very large number of new spec ialties were o/fered for 1905, with a full and free discussion of the old established lines. Particular care was taken to elucidate the principles underlying themanufacture of all honest goods and to show why the / S - W. Products so well / merit their place at the front. It was an occasion Shcnu/in-tPilliams `Representatives Marching pram the Railway Station to the Factory ett the Opening Day of the Convention. \ 0007-SWP-000119032 THE S. W. />. 179 The Stage of the Convention %om. of full and iree discussion, with a splendid chance for every one to exemplify the key note, and it was enforced as the prerogative of every one present that he should not only know, but know that he knows and know why he knows. There were a large number of comparisons and tests made with other goods in the market, both in an analytical and a practical way. At the session of the Department of Publicity large black screens were displayed, showing the revised and improved color cards, booklets and advertising displays for 1905. Many of the larger features had to be shown as separate pieces. The improved variety and selling power of the exhibit was evident to every one. It was demonstrated more than ever at this Convention that the hearty co operation of our agencies is the surest high road to larger business, and the plans laid down for the coming year contemplate closer and closer work with them along wider and more effective promoting lines. For Wednesday afternoon twentyone automobiles were engaged and the representatives enjoyed a delight ful four-hour tour of Chicago's beautiful park system. They made altogether a most interesting sight and attracted much attention on the Chicago boulevards. A banquet was held at the Audi torium Hotel on Wednesday evening and here enthusiasm and good fellow ship predominated. The hall itself was unusually attractive and called forth great interest and admiration. The decorations, consisting of (lags and floral pieces representing the familiar "cover the earth" design, gave just the right color effect, and the entire scene was one of most pleasing beauty and harmony. An orchestra in an overhanging balcony played during the evening and accompanied the singing of the convention songs. The toasts were given in a free and 0007-SWP-000119033 i8o THE 5. W. P. easy way that would remind one of a big family party gathered around the hearth for story telling. There were a number of new songs composed for the occasion, the follow ing being selected as the Convention Song of 1904: Th e y Le a d t h e Wo r l d . Tune--1"Jt Was the Dutch." I. Which is the best of all the paints in this or any age. And which in this world's history-deserves a special page, Which is the one that covets over all the earth today, And which one satisfaction gives in each and every way? chor us. S. W. P,, S. W. P. Have we ever heard of a better prepared paint? Not we! S. W. P.t S. W. P. Which always leads the world? S. W. P. II What varnish now is sure to make the whole world brightly shine, What one is always left 10 age like good old Sherry wine, What one U made the very best of any in the land. And what one brings us everywhere the same glad hearty hand? CHORUS. S. W. V., S. W. V. Who Is getting all the biggest varnish trade? Well we! S. W. V., S. W. V\ What varnish leads the world? S. W. V. The song "Goodbye, Lead and Oil," made a decided hit. It was sung to the tune of a popular air well known to all, and the words rang out with a rollicking, hearty swing that was very effective: Go o d b y e Le a d a n d Oi l . Time--"Goodbye, Dolly Gray." I It is time to say goodbye, Lead and Oil. There's no need to ask us why, Lead and Oil* You are dead one9l as a pair, We have met you eyetywhere, And we've licked you good and fair, Lead and Oil. Don'tyou hear the people talk, Lead and Oil, Of the way you Hat and chalk, Lead and Oil? And the {ttwo and twenty-five" Which you covered when alive? These are things you can't survive, Lead and Oil. The Auditorium of the Convention Hall. \ 0007-SWP-000119034 THE S. If. P. 181 CHORUS. Goodbye, Lead and Oil, we leave you, Back beside the tallow dip, Don't let anyone deceive you, For you've made your farewell trip. We will never, never miss you, Few more houses can you spoil, Hark! we hear the world a-shouting, l< Goodbye, Lead and Oil," II Seethe houses how they shine, Lead and Oil, With a lustre never thine, Lead and Oil. And the painter all the day, Swings his brush and paints away, And his life is always gay, Lead and Oil. Yes, the dealer whom you knew, Lead and Oil, Now makes money--quire a few, Lead and Oil, And consumers one and all, Like to paint in spring and fall, S. W. P. now has the call, Lead and Oil, Chorus. When the Convention closed on Saturday, the representatives left for their territories, feeling that they were equipped to be of the greatest possible assistance to the agents during the coming year. Our agents will without doubt absorb much of the enthusiasm and knowledge gained by the representatives at this Convention, and thus the key note -- Kstowledge -- The Convention Button and Badge, Worn by Delegates. knowledge is power--will be exempli fied to the highest degree. We will start the year with the determination and the equipment to excel all past records. There is no question about the outcome--we willwin, aDd theS.W.P. agents who co-operate with us closely will enjoy a year of bigger paint sales ever before. New Members of the Selling Forte. Twenty-eight of them will go on New Territories. \ 0007-SWP-000119035 182 THE S. W. P. THE DIVISION TROPHY. i LTHl NTheSherwin-Williams The trophy remains the property of Co. there is an organization the Southwestern Division for one known as the Order of Top year at least. At the end of that Notchers, composed of those time it goes to the division next managers, superintendents, cashiers winning the place of honor in the and traveling representatives who win Top Notcher Competition. Of course out in the annual competitions. it may stay in the Southwest. Some of the agents have seen the The trophy is a large bronze, Top Notcber badges mounted on an Italian worn by the successful marble pedestal. It is representatives and called "The Voice of have learned some Progress" and was thing in detail of the designed by the cele manner in which the brated French artist organization is worked Picault. Inscribed upon out and the honor it are the Latin words, that comes with mem "Ambula, Ambula, bership. Semper ad Lumen," At the recent Con which means "Walk, vention, the Division Walk, Always Toward Top Notcher Trophy, the Light," or more illustrated here, . was freely translated "On, presented to the South On, Ever Towards the western Division, head Light. " quarters at Kansas City. It is Excelsior in 'This division made the Allegory and an in best record in the en spiration to the largest tire Company during effort. the past year and the It is a handsome manager, Mr. F. F. piece of work in itself, Myers, therefore won the figures are life-like out in the Top Notcher and striking, while the Competition. It is the strength of the attitude combined effort of office and vigor of the pose is representatives and the readily suggestive of the agents and dealers in resolute determination the field that made it and effort which is a possible for Mr. Myers sure guarantee of sub to gain this honor. For stantial progress. the part played by the The desire to win it agents and dealers we must prove a strong take this opportunity future incentive to all of expressing for Mr. Myers and the South western Division the most hearty apprecia tion. Tie trophy won by tie South western Diuuion. A silver panel has been attached to the pedestal, on which is inscribed the date and name of the -win ning Division. the . other divisions-- for a higher aim, a greater devotion and a more earnest struggle for the best success. 0007-SWP-000119036 THE S. W. P. [83 PUSH PRESERVATIVE SHINGLE STAINS. :HE demand for shingle stains has increased very largely in recent years and as the special merits of The S-W. Stains are recognized and appreciated the call for them is coming more and more, and they are replacing many inferior, not to say injurious mixtures, which have been recommended for this class of work. These stains offer a good oppor tunity for every S-W. agent to increase his paint specialty sales, slTengthen his hold on the best trade and give a new impetus to his entire paint business by presenting a line unex celled by any similar goods on the market and one that null make good friends every where. It has been demonstrat ed beyond a d o 11 b t that the Creosote Stains are The Shingles on Your House can be made *0 loot v*ry beautiful with ShtrmmWiHiamt Shinylt Stains (made with , creosote]. Equally suit able for roofs or shingle sicings. Creosote is t' host wood preservative I known. Who combined ! ivilb coloring pigments it I rveduecs a hoa.'ty and one thnl ef* of woodfcctjally prsfvfii* -leeay Newspaper klettratype. 3 columns wide by y in. deep. Order by No. .1/0 far in advance of all others, not only be cause of the penetrat ing and preservative character of the cre osote itself, which thoroughly fills the wood pores and Some New Houses on which S-W. Preservative Shingle Slains were Used. 0007-SWP-000119037 13-1 THE S. W. P. is the best security against dry-rot and decay, but also because of the antiseptic value of the combination with pure linseed oil, which cannot affect the rain water creosote as a wood preservative for many years in one of our widely sold paint products, and we know how to properly combine this with the requisite coloring and the linseed oil so as to insure the best results. Newspaper Electrotype. ? columns wide by 3% in. deep. Order by No. 317. injuriously as other material might often do. We recommend, however, with our own stain if water from the roofs is to be used for household purposes, that the first few rains should be allowed to run off after staining, until all unpleasant taste, should there be any, has disappeared. These stains, like our other paint and varnish products, will be found of a thor oughly satisfactory quality and can he depended upon in every way. We have been thoroughly familiar with V 'NSW If'liCTt Building a house with shingle roof or sidings. suin the shingles with Srnwi* pntstan un smu sum J fMjJn rl'Jt Cmetot.) Twenty-three Handsome ifudes. They not only give an artistic finish but also prevent shingle decay. Creosote, with whirh the coloring pigment la combined, it the best wood preserva tive known. Newspaper Electro. 1 col. wide by / in. deep. Order by No. 3*6. Newspaper Electro. t col. wide by 3 in. deep. Order by No. 31S. With the growing taste for shingle decoration, both on roof and gable sur faces, there is large room for the sale of How the Representatives Toured Chicago. 1, 0007-SWP-000119038 Th e S. Hlf. P. these stains, and we hope our agents will inform themselves fully as to the merits and reliability of the goods. You can recommend them with the same con fidence as you do our paints and var nishes. They are made in twenty-three most popular and salable shades. We shall be glad to send you samp les on wood, if you have not received them, with full information and direc tions for use. We are giving herewith a few illuslra- tions of houses on which our stains have been used. We show also several electro types, reduced from Tegular size, which have been prepared to assist you in marketing the goods. These we can send at any time if wanted for your newspaper or circular display. Post yourself fully about our Preserv ative ShiDgle Stains, their quality, econ omy and durabilty. They will make business for you, will please your trade, and give best value for the money. CATCHES THE BUSINESS. The New Calendar-Circular a Winner. Send in your Mailing List Early. C.UR Spring Calendar - Circular mailed to property owners in the interest of our agents, is not only the most costly, but, if rightly used and followed, the most effec tive piece of advertising sent out to work up a paint trade. It is especially neat and attractive, useful for daily reference, and puts the facts in regard to The S-W. Products and your agency in a forceful and telling way. The calendar feature keeps it well in sight and it has practical suggestions and illustrations in regard to painting, selec tion of colors, etc., which should give it a permanent value. As you doubtless know, it is mailed to parties whose names you send us just at the season when they should be thinking of their paint purchases. Properly circulated and followed up, it cannot fail to prove a grand businessgetter for you. The new issue for 1905 will be more attractive than ever and should have cor respondingly better attention. Its preparation has involved a very great amount of thought, labor and expense on our part, and we hope in return to have fsr, ^ -i7es -.acre. Required la Accommodate the Party. 0007-SWP-000119039 186 THE s . w . p. the prompt response and co-operation of every one of our agencies. Four suggestions should be borne in mind: 1.--Every agent should send in a list of names. You can't afford to pass by this chance. It costs you absolutely nothing but the labor of compiling a good list, and the returns will pay you a hundred fold. Last year many agents lost this ad vantage and found business lighter in consequence. 2. --The list should be carefully selected and con tain only actual property owners who should be in the market for paints or varnishes. Don't pick up names in a hit or miss way from last year's memoranda or old poll books, tax lists or ad dresses gathered The 1905 Calen for other lines of dar - Circular. business. Every More Attractive body may want than Ever "Be fore. It willget drugs or toilet ar the Business. ticles or household necessities, but it's only the property owner who needs the house paint. Hence, make sure that each name represents a legitimate prospective paint bnyer, and this can only be as sured by careful, personal attention to the list on your part. Fifty names rightly selected arc better than five hundred taken with no definite plan or knowledge in regard to them. 3.--The list should be prepared and sent us early. You will have more leisure to give it proper atten tion in these winter months, and it will give us time to complete all arrangements for mailing well in ad vance of the spring painting season. Every year there are some belated lists which we are unable to include. Get in the game early this year and secure alt the business there is 4.--Save a copy of your list, or ask us to return it to you, and fallow up the names yourself later in the season. Your customers may be uncertain in their own minds about what they want to do and it may be just the word you will drop that makes their decision. If you have an inquiry which does not re sult in immediate sale, send ns the name for our per sonal letter work in your behalf. This will surely help you, bring you in closer and closer touch with your trade and you will be surprised how a little watchful effort will increase your returns. It only needs experience with this "E" Calendar to demonstrate its posi tive value. If you have tried it be fore you will need no inducement, but some of our agencies have lost out through inattention or delay. Get in your list early and carefully and you will not regret it. V 0007-SWP-000119040 THE 3. W. P. 187 HOLIDAY ADVERTISING. HRISTMAS and New Years make a good impression, and espec B are always harvest seasons ially think of the children, making a for the good advertiser, prominent display of juvenile goods and there is no time in if possible, to catch the eyes of the which it pays betteT to keeplitytloeuornes. These may be, if desired, name and your wares promionnenatltyable by themselves--there is no before the people. better way to the heart of the older buyer. Change your newspaper ads with special reference to the season and mention briefly as many separate items as possible of appropriate Christinas goods. Of course there is not much in JHerrg Ktjriatmas BUU ud Heipat?d/isJuly>) WnB out Vtil. Good Prorperity. Confidence beget* Coed Ttaei ud Good Appctmoce beget* C<ofideet. D you tint* thi yeartoward rumtaitaiig Proaper.Hf by kwcpieg yor yroperty. lnM and outage, wU painted. Ao<J *bea joa <* paint, Ueic'a tmooe paint to oietofnawr bed ressiU and peak* economy. It Is SuDmu-WiULMK Pemr. KBum, sir.r. Unmade by a m with* we11 known eepntifiM ior beat oulhy prodseta. It t* paint tint fcnfcMjt right, Ud maturt. Made <s( the best mKirhh, by the best futlartm. Itcaobe to print your houM Mstapcing whi,v*.p I(`s a reaaittfoo drat will bring auu/sctioit. paints and colors that could serve as Christmas gifts, but the important thing is to improve this opportunity to impress upon your trade that you keep THE paint store of your town, so that they will not overlook it, and don't forget some reference to paint in your advertising and display. There are also many specialties, such as enamels, stains, gold and silver paint, furniture polish, etc., that are always needed, and many little wants can be filled by keeping them in sight with goods and store cards where sharp Christmas eyes will see them. You have our best wishes for a good Special Newspaper EAcctrotype. Regular Size, 4'/i x 6}i in. Holiday trade and a prosperous and happy season. Order by No. 3so. Remember that many buyers put off their purchases till late, or the selection is deferred for one reason and another until the uncertainty becomes almost a bug-bear, and they will gratefully appreciate any way in which some acceptable article is brought prominently to their attention. Keep your windows bright and fresh and clean, tastefully arranged, but not too crowded. Christmas cards and mottoes are plenty. Kind holiday wishes for your customers always Special Newspaper Electro. Regular Size, 3% x 3 >A in. Order by No. JJf. 0007-SWP-000119041 188 Th e S. W. P. ADDITION TO LINSEED OIL PLANT. ffsHmEaNnufwaecturceomomf enocuerd the own linseed oil something more than two years ago and es tablished our plant for this purpose, we provided for mater ial growth and expan- , sion. Our presses were of latest and best manufacture, and of the largest crush ing capacity; our filtering arrange ments ingenious, complete and effect ive and with every avenue for saving No pains or expense was spared to provide every facility and con venience to insure a far better and more uni form grade of oil than we had ever been able to procure in the mar ket. We arranged for a supply of seed of the best selection and oil giving quality. We brought it from the JVctc Addition jo the Oil Plant--the Oil Cake Storage Building. Northwest direct to our elevator on the banks of the Cuy guarded with the utmost effort. It is ahoga river, and the seed was con this careful attention to every detail veyed to immense steel tanks of that insures the quality and makes the expensive construction to preserve it cost as low as is practicable in secur in the freshest possible condition. ing the best results. Our aging tanks are especially housed in uniform temperature, where we give the oil abundance of time to ripen iully and we can depend on its maturing properly in all kinds of weather. Nenv Addition to the Oil Plant--the Press Room. Location for Neojo Seed Tanks in the Foreground. During the past two years the requirements of our Manufacturing Department have been constantly demanding a larger and larger supply of oil, and we have found our facilities en tirely inadequate. Wc 0007-SWP-00011 Th e s . V. p. 189 have therefore erected an entirely new building for storage and presses which will enlarge our manufacturing ca pacity by at least 65 to 75 per cent, and give ample room for future ex tension when required. We are erecting four more steel storage tanks for seed, each with a capacity of fifty thousand bushels, which will just double o u t present supply. This makes us more and more independent of outside interests and pnts us in position to give our trade the strongest assurance of quality, economy, and better service. Beiore wc made our own oil we were never satisfied with the best we could obtain outside. Neither could we use it in very many instances until it had been treated by special prep aration. It was the only way by which we could eliminate the strong yellow tint and secure the clear crystal tone essential for so many light and delicate ef fects. With this care used all through the whole process of manufacture, enabling us to guarantee the excellence of the products, S.W. P. agents may rest assured that they are on the ground floor with us and that altogether we are in better shape than ever to get full benefit of tbe great advantage for paint and varnish making that comes through perfect oil. The man who stands at the head is the pusher. To his indomitable cour age and energy is due the strides his profession is making. Be it a business, a factory, a lodge or a church, if the pusher is not among the members it will not grow. The pusher never loses an oppor tunity to get in front, and as a natural sequence, whatever he pushes goes to the front with him. Everyone ad mires him 5 no one should discourage him. No mat ter where he may be his feilowmen point to him with pride and say, "There is a MAN!"-- The Iloosier Watchman. Some of the Special Exhibits ai the Salesmen's Convention. \ 0007-SWP-000119043 190 t h e s . r. p . A CONVENIENT BINDING FILE. E try to make the S. W. P. H magazine a welcome visitor from month to month and as full as possible of prac tical helps and suggestions for our agents. Frequently there are, no doubt, points offered which you would like to bear in mind for future use. We want our issues to be per manently helpful, and we believe they contain much matter which should make the volume a frequent business aid and companion through the year. You may not be able to use it all at once however, but a large portion of the ideas can be carried out at any time with advantage. The suggestions for newspaper ads and locals, store display, window dressing and window cards, methods of successful agents, selection of colors for houses as shown in various S. VV'. P. illustrations, attractive floats and vehicles for special occasions, working for business through archi tects, contractors, builders, painters, etc.--All these are helps which might be available at any time if you had them ready at hand. With this idea in view we have been looking for a convenient binder for the magazines, so that the copies can be preserved from month to month and be ready of access for frequent and quick reference. We have procured a cloth bound binding file, strong and substantial, with the title on front cover and on the back. The twelve successive numbers can be easily added as they come, or removed for binding, being readily fastened in by thin metal strips of easy manipulation. This is a much more convenient and satisfactory binder than the one we offered some months ago. It costs a The Binder far The S. IP P. IPrite far One Today and Start it auith the January Number, little more but is easier to operate and we believe more acceptable in every way. To those of our S. W. P. agents who desire a convenience of this kind we wilt send one of the binding files at the actual quantity cost to us. which is thirty cents each, including the cost of mailing. Be inspired by the belief that life is a great and noble calling; not a mean and groveling thing that we are able to shuffle through as we can, but an elevated and noble destiny.--Morley's T.ife of Gladstone. v. 0007-SWP-000119044 7HE S. W. P. '9* SUCCESSFUL S. W. P. AGENCIES. Fuller Bros., Danville, Va. ITH the varied facilities and and A. L. Fuller and was organized in H attractive advertising helps March 1903. They identified them at the hand of the progres selves as an S.W. agency from the sive merchant today, it very outset. By persistent and ener would be strange indeed if hegewtiecrework they have secured control not able to make profitable use ooffsannchextensive and general patronage a display. There would seem to be not only in their city limits, but reach no excuse for lack of interest in some, ing far into the outlying districts. They at least, of the nu are especially merous effective earnest and enter trade building prising in the use schemes, and it of all advertising is always a pleas helps and quick ure to note those to avail them who have won selves of them. special success They make sys as a natural return tematic use of our for energetic promoting work pushing. and set great store We can always by our personal obtain ideas and letters. suggestions as They are con well as encour stantly sending agement from lists of names in those who are cluding not only wide-awake and property owners enthusiastic in the but painters, con matter, who are tractors, builders, full of new plans architects, etc., and projects from and say they often day to day, chang find that one of ing and improv the most effective ing general sug ways to reach the gestions to adapt them more per Stare of Fuller Bras., S. IF. P. Agents, Danville, Va. property owner is through the men fectly to individ who are to do his ual needs--these are the leaders in work. the trade and they reap the largest ad They use our electrotypes in several vantage from their wide awake efforts. papers and make frequent calls for We show on this page the store of our special ad. service. the successful S.W.P. agents Messrs Quality--in 3tock and service to Fuller Bros, of Danville, Va., who are their trade is ever a by-word with conspicuous for their success in push them. Their business is nicely in ing S.W. goods and methods. creasing and we congratulate them The firm consists of O. R. Fuller on a well merited success. ** 0007-SWP-000119045 vr.-'sssmr'! 192 t h e S. W. S>. TWO GOOD CHRISTMAS WINDOWS. E give these only as general suggestions which are capable oi infinite W modification to suit any hardware or drug stock. HARDWARE. Hang a huge stocking six or eight feet long, made of some cheap ma terial, in the centre. Stuff it full of paper so as to bulge out at places from toe to top. Put in a saw, hatchet and other hardware so as to stick out in plain sight. Hang holly or evergreen and a few small articles on the outside. Place a lew suitable Christmas goods on the floor. Display card, "The Useful Gift is Always the Best." DRUQS. Borrow an attractive dressing table aud arrange the top carefully with choice toilet articles. Place chair in front with dressing gown carelessly thrown over the back. Bug or scat tered articles, only a few, on the floor. Select especially such articles as are most appropriate for Christmas gifts and do not use so many as to make the general effect confusing. Use card, "For my Lady's Toilet, Gifts she can Enjoy." *> 0007-SWP-000119046 a joyous Christmas Greeting ant> a fjapps IRew H?ear to all loj?al S. THU. p, agents. >* 0007-SWP-000119047 0007-SWP-000119048