Document 0jLD7kvppjR0jyq5bqq2JxYO

COMMONWEALTH EDISON DEVELOPS An Electric Power Sales Promotion Idea You Can Use! COMMONWEALTH EDISON and AUTOMATIC LIFT TRUCKS cooperate in a program to promote the mIm of electric lift trucks. Electric power conaumption for charging electric industrial truck batteries normally occurs during the off-peak night period. Any increase in this type of conaumption is particularly beneficial to power producers and prompted Commonwealth Edison to launch OPERATION ZEBRA!" ee. w aaMbaiiiBsMtAiMits LIA18117 OPERATION ZEBRA...How The Commonwealth Edison Company develo|>ed OPERATION ZEBRA: I. To ptomotf the mU of elect rk Ufl truck#. S To rdiKittf proipictitr ruMomm (o (hr quality end pfffofminr* of pmnU d#) rlwlrk truck#, k To pfnntotf KMiUoAil bv#d on their own Unco. Thr fint t#p in rtownunwlth KdauA'a |m- from iimHid i *4 mmtw *4 thru rti^uOm and Mb# mrirmo with the mW |nMwi *4 lh#ir Irnot AfTOMATU* UKT TUIVK dmire#. Herr it to (Hunted mat the! |mrr nlnncn ttiuld jrrfinn a *k**hW id to t*j<h thrir nrw luMnttvn nd rirlrv indotnal tro k Mhottm by oiini thrir ^jnU about thnr nalffia] handling |<Una ohm they maU ftdlmr. op i#ik fnn nrw mIiu lrU Often uwlkirut ia |to>vwbd in hrw buikitno to HarwlW bah imiiu I i*^uimwnu ami matmal handling n<|iiiniwflU My mt-nlummg tha Ia llinr |>rt. pnlA. |>nwrr ulnnifti may hl|> thru1 tudutiwi avtad iK. piM.l>ilitv.lwti a> tualopm^mnabagm. TIm Impirltmi t*tM MaalaBaa M a Wiy Arty Mt> h. aanthat .wife mm la .HeMHi - imt i - -rrr ^^--- -- ------ --^--- -- *-- LIA18118 Commonwealth Edison put it to v/ork! Mrtti* of the Imit Au of dnlrir ll(l in* ka knf nvitind tat the bmi<l of Commonwealth Uiaxi t**r Mint enfinrrf*. t. Uirtrir trueka coat Int to own bmuo Ihn laat L Electric truck* coat teaa to operate becauaeof efficient electric driia. 1. Electric true--* nut lex to maintain berauae of few mmini part*. 4. Fumeleaa, ailenl, clean, aafr, efficient. ('manaanllh Kdiauci atamanm) a mntewt for their kiiea cnainrem aa att a.hied ifk mine in lheir m-iirnal handlint pmmntlnnaJ (imcram. Kai h aalm m<tnrrc waaaouffied a t week qtata of etc Inc trm k leada to be lumd one to the local AlTtlMATlC U1T TIll't'K dewier At the end uf the an week (erval i| uil mucnilmi waa trim to lima aalnatam who rarrrdfd thetr quota. AWo. aa h aaWoman waa rewarded foe each indnidual eioat/a hit l<u>k had ha turned in. At thaend of the an week roaleat, mrr V) electric truck trade were cdqainrd. and JA', of the aalra mcimwra "i>mU their qtarta. llawd on the auneeo of tho pnfnm. t'ommonwealth KdiM plana to cuotiaua to cootwrite in the promotion of electric truck aakna. ` ' Aa anwatwe tree* era a# aw Oaaa *11" H*reae knetiiit aelet MMlMleit ki AUTOtaaliC M taa*<tea br Cewmaaetaltk lanaa aeitaeart. Tha aeal AIM aana at a aa* AUTOMATIC uM ateeait trw<A are neM awt la aa MlnilH |<H| Item Cewweaeeelta Ultra. * <r inI AUTOMATIC alee tl new let Imk I* uaeMA aaa w tea Un a ilwrfc ante are l~T Hitlilat `let lii aw atwar MUiwianwaMi * ..... .* it ale edk ak LIA18H9 How to put OPERATION ZEBRA to work for you TO START IMTj Clip I he iuu|4i at *he bottom of I he |M(* ami *< to a u t o ma t ic l if t t r u c k s h* addi tional mairtial to u in your own Ol'Ell ATtON ZKIiltA. YOL'TIK OFT ON TIIK lilC.IIT K< * IT NOW. rail yur local AUTOMATIC Healer He w It.led in the yellow |al(ra of your telephone directory under-TRUCKS. INUUSTIIIAI.. He w,ll help you oryamre your pmjram. work with your **le* erxmrmc. and i mit.fl your kratla into a*]*w that will inrrrwj* rlectric power cvn*umpl*>n. NEXTt IIan your own promotional mntrwt. Aaipi each of your aalrw rntuteera a quota of rle tm- truck lead*. The an of the quota ahnuld vary in accordance wrtth the aire of the temtory. but about 10 le-ada for every month of the rontewt would be iverace. IVovaJe tullainil hudret to allow raw amabie print for rtieedin* quota. Katra incentive will be (narrated if you provide a wnalt reward for every lead turned in. lirumote the ronlaet in your aalrw mrc-tinga. company new*paper*, bulletin board*, etc. Take a picture of winner and pubia-ire. MOST IMPORTANT: KS k the lampaifn off with a combined inertia* of your aalrw mainrem with your Waal Al"HI MATH' dealer nrfani/atinn. AUTOMATIC I.IFT TRUCKS ia the world'a larjnrt rirfw.cte manufact urer of electric indudrial In* la- Your local AITDMAT1C dealer will uiw> alitlrw mmra. and printed material to educate your auSrw rtt*imere on the hrnrfita of electric lift truck* and help lliem to learn how to *|>t potential electric truck aalrw. He will introduce hia aalewnrn to your men and are that they become better acquainted, he wrill take you on a lour of hw aakw and armice fatilitirw and let your men lna(wct and ojwrate electric true ka in hia dt*(>lay room and ahop. Count on your AUTOMATIC dewirr to help you with your program he a aa evprrt in the field. THAT'S AU. THERE IS TO IT! Simple, but effective. Now that your men are acquainted with the potential aalaa of electric truck* and how they inerraae electric (cower it o aumption. they will want to continue to n*>prrale with their AUTOMATIC dealer. Kncoura** them U> do ao. It will mean increaard aakw for all. AUTOMATIC't r uc ks 101W. 87th streak Chkefn, lllinoi* 60620 PRim md d additional material for Operation Zobra Q IMOaUATKM ON IllCtaiC TV 0*1 Q facta 4 Factar* en AUTOMATIC TtuCU O KAJUI( OF NtAACtf AUTOMATIC 01AU* Waac* rwcuc.icy t--|a*a^ --- - ---------- --------- COfe*_lala o AUTOMATIC OtVIUON. y*u 4 TOWN! INC u* "--iiu in. i ... ...... i1