Document 0j471ez9OR8mVK4md59MndLR

This advertisement appears in: Popular Homr and The /losioru of hortuioy-- Autumn Issue*, 1953 ......... PLAINTIFF'S EXHIBIT USG-1929 when you decide to build or modernize You'll find many a helping hand... at the sign ofyour U S. G. dealer Building a new home or modernizing an old one isn't something you do every day--maybe you've never done it before* So when you do take this important step you'll want to be sure you're taking advantage of all the new-and-better building products developed by United States Gypsum. They're available to you through your U. S. G. building ma terial dealer, who stands ready to lend you a helping hand in many other ways, too. He'll help you plan, suggest money-sav ing shortcuts, give you all the benefit of his knowledge of build ing. He'll even put you in touch with other reliable people in your community who can give you a hand--on anything from doing the actual construction work to taking care ofvour financing. U. S. G. products and your U. S. G. dealer--it's a team vou can't beat when you want to build or modernize. Even if you're onlv thinking about it lust now, why not call your U. S. G. dealer and see what a helping hand he can give you! UU027 2210