Document 0LbeEmMgRNy2mKeLqbQmmqNRx

r best trade? In many communities one store gets all the best trade--the substantial customers who bring per manent patronage \ HE finest trade in a dis Ttrict usually goes to one store. This store attracts the high-class customers--thosewho buy for quality. And it holds these desirable customers year after year, be cause they know the store handles only proven, depend able products. Such a product is Dutch Boy white-lead. For genera tions Dutch Boy has been the choice of skilled professional painters, of discriminating home-owners, of important industrial firms. It is in constant demand. Dutch, ispy white-lead is pure and uniform. It has long been recognized as standard. Let us help you cash in on Dutch Boy prestige. Write us for any selling helps you may need--window displays, store hangers, folders, movie slides, newspaper electro types -- they are all yours for the asking. Address our NATIONAL LEAD COMPANY New York, ill Btoadway Boston, 800 Albany Sc. Buffalo, 116 Oat St. . Chicago, 900 West 18th St. Cincinnati, 659 Freeman Ave. Cleveland, 820 W. Superior Ave. Sr. Louis, 72a Chestnut St. . San Francisco, 485 California St. 1`itesburgh, National Lead & Oil Co, of Pa., 316 Fourth Ave. Philadelphia, John T. Lewis tc Bros. Co,. 437 Chestnut St. The Dutch Boy s Column About your windows SOME 0/ the boys are good at thinking up snappy display ideas to bring in more customers. And every once in a while they hit on a display that's a knockout. No doubt about it. There's many a clever display idea running around loose. That's one way to get displays that dig up the dollars. Another way is to make use of the displays that are all worked up for you and come free-fornothing. Try a Dutch Boy display, for instance. Hundreds of dealers find that it pulls the best trade, and pulls it hard. By the way, do you know what the graybeards have figured out? At least one third of the rent of retail stores goes for the windows. Think that over for a second. Then go out and take a look at your windows. Are they earning one third of your rent? DUTCH BOY WHITE-LEAD This advertisement appears in: American Paint and Oil Dealer, April, 1927 ' Hardware Age, May 26, 1927 ^ Hardware Retailer, June, 1927 r i 7