Document 0JwpxeJ2axvYMdxgqZL8M9k3O

(FORM Bcofl VOLl/Me \iA 1954* 1935 N17381 NLll 001779 noHfanmwotUhM; .!* **m. * x *r %IH<naqVUIU -w *"> M ") *! MUSMT (MCWtlt mmc 4UI mu 7U1K OCMiPKVIU KU m*is !*:> ni ' ' awl us v*ut MIIO X K lltl 3IKI flurUKU iMn*t wgvi K M U-* tarnoKV sen awmrn ivMwjtn unuix) h o k u ms iCVfeMlI ' cot ohj nrivxin 111 TOO! B1K ANVdWOD aV3T 1VNOIJ.VN "* ~ a y ... mnr t o b k . n . y . mm HERE'S THE PAINT FOR PAINTERS NL.I ';01788 L IT IS Tl IT SPR IT CA IT COSTS 0 Tkfc prfae, lead at II mb ftrr Ik..' Ntl 001789 HIGHEST QUALITY AT L You've heard so much about the quality of Dutch Bov white-lead paint, so much praise for its eas^t^ spread, Hide coverage, hid ing power, durability and all-round usefulness, that yon may think that it is high-priced. Is $2.30 a gallon a lot ofmoney to pay for Dutch Boy's advan .1. tages? No. Yet that's all this good paint costs you ifyour local price for lead is 11 cents a pound, oil $1.00 a gallon and drier 30 cents a pint. Lower prices prevail in many localities, in which NL I 001790 *1$ :4x.- Y AT LOW COST PER ard iso much mlity of Dutch -ad paint, so - for its easy coverage, hid* 1 uirability and `( fulness, that kink that it is '1 Boy's advan'ti ifyour local tilon and drier iiities,in which case your Dutch Boy while-lead paint costs even less than $2,30 per gallon. like most good painters who always use Dutch Boy, you probably neverbotherto figure the gallon cost ofyour paint. You take for granted that, because it is good, it must be expensive. Dutch Boy white-lead paint u worth w hateveryour paint-sense tells you it's worth. But, it doesn't cost youthat much. Buy abatch ofDutch Boy materials for your next job and figure your gallon cost down to a penny. You'll have proof that quality can talk price! NLl 001791 PRIMING CQATMBAINT AK <MTHII. IlMItl Aa paint jaliii anx heller than il priming nal. The mat nl tm thr auaat mul i upp**"t all llr niah ahirh *i!N fultn* in tbr inn I* rumc. Prime nex Itimbre > ith paint mlwti an tbr knn ofllUIU. Dutch thax all*pur|Ma wft pnlr liilrIrad. fl ttak*. Dutch Vni Knard il M4 |dk purr iHfwnlinr and II pi. Dutch Hu> liquid drier. Tlin nuLr* 9 gak d paint a Ilirh aUl rater akail iM quarr fret mt kurfarr. *- BODY COAT PAINT >\n orrsiut mono hr the lurand mat aa urn wluor aand niat haxe **had%" and Indian paarr. it mat lr hard and dnukl dry uith na aeavr than an cast* afcril dMs Mix xaur hadx mat paint an tkr laik r Itt Ih. Dutch Rm alt purparr aaft panic half lead. I^t praR. Dutch Bax linuvd ail. IV4 purr turpentine and I pi. butrh lh>> liquid . Thin make- i pain, ' af paint ahirh B about <3B wquatr Icet af warfare. . -*!W*>. V k-:. NL I 001792 COATiPAINT [i>iih : #ii* * i leflJ^att iu primiii* ml. mI niul M|ipurl all ihr in I be >rar* lu mwf. > |iairtt mi\erl on tbr ba** -|Mirynr tmO nlf bJlr- liword ail* fab. |>uw .trb Bo% tMfufaf dfirr. Tbb liirb uill fuMvabtal SW JAIN W I MAKE ALL-DUTCH VERY JOB AN TCH BOY HE "MIXIN'S n FINISHING COAT PAINT An a mmil d unswc touo TW iiul wl Ml eitmim Hal >* Imfk. to >M * lake I hr bratia* piira hi Mm. rahi aad .calker. It al kr flMir ami aUr lime Im m. Mil >m fc.Ukm rml pain! M hr ham. T l k. Dulrh B*> aB i aA amir .kite-irml. 3 ph. Dalrh Bai Baited aB and I pi. Pnlefc Bai %jiM drier. Thh mate. **- aah. af paint Weh * eae* ahaal *373 rqaare M NL l 001794 001795 FOR OVER YEARS THE N. F. P. HAS BEEN HELPING PAINTERS GETMOREIOBS t* Opinion of die NEVER W# Bo lo h*ar yea *ay- 71cm is a fin* idea. It FAIL ma&r PLAN? ; do-Th* Kent Fail It's *asy lo m* Bat mar* than this. we'd Ek to * yoa m ic Nmt Foal i corns*, no matter how much t tall yon about the i csss--no matter how modi -you admit the plan's only what it wiD do far your busmans that counts And it is csdy by using to*Nemr Fail Plan that you can postebly know bow it toms idfa hoars into busy, profitable on*s: how it halps to amid pries com petition; how it --""t-- orar that important fiat intarriow with to* Of ceurs*. we tall you all th*s* things. W* bam boon taDrog to* ad vantages of to* N*mr Fafi Flan to painters far omr twenty yam. But it is only too** painters who ham as*d fa* plan who redBs* to* truth of what w *ay. Tea may b*E*m, bat to* 1 * So w* say. if you on tenetsly interested in in aching fabs 6 T I I N00 Stahl* Selected proepects. . . 3 effective booklets. . . your personal c a ll. . . our personal letter--theee beatable combination. No wonder this plan produces painting fob*--and a ll without ooet to y ay more to convince you that until you uee th k plan you are throwing burin ene away. On Interior Walls? From whom do you buy your white-load? Kamo . ..... --................ ......... Bow many do you usually smploy? Boos you osar nwd this plan?--. - Whan? inn mi c j it i9*i i o j IzunpocteB in JLMYdffOO aV31 TVNCXIYN A few dais altar 70a meal torn blank you uriB cocacre dotaOod instructions and a copy ol the booldst ws sand to your prcspoctnro custocnsra. A rim cftVTilii Haro you kopt a copy a! (his Bta? NL I ooisoi mo pGuauag. rui urn mvw t uu roA to wou uo miin wi u* m* mw iv (iu tat. I promte* tkot Dutefc toy u Cartel wU*-bte wfll W u b*4 ooatracte wkiek th* Xmi Fa9 Hb MOT-Ty*vala |M tec m pate k te fat. h bn itepm te k-sste*. Tte tea* tte tea. tte tetei tte ?H F K toe t o mr k oorr or Ton un NL 1001802 5v'v': 'vt\ *vi -r>bo * r*n ' siwris youi&uu nS Kuo -A k rm fwo' c u x t u mm **os nuictt <n3ow om tUUTKnnaU jmmtAf auifcg 'A 1 0V>T31TD *s < "r*n *>-->v'ii<ii uvv.vrjvu SAUMI ooxrwo mavas Hwswmi - - cnviiw hwk mm acKtov xw- * >-- m woa ux ANVdWOD QV31 1VNOIJLVN K-K-i AATnvFd-&LS'jil j?!* . V-- ' *J aaes-vi--*.' - `--.sfs i. IK secs** iux USTOIWE PAID PBMfTSei KM. jbltA, fou. THau H.A. NL X001803 NLI 001804 t h e Na t io n a l Ho u s in g * fv is the Government's answer to the demand that something be done to lift the construction industry out of the rut of depression. Carpenters, roofers, masons, bricklayers, plasterers, plumbers and painters--probably 4,000,000 men all told--were among the first to feel the slump and are among the last to be freed from its grip. THE NATIONAL HOUSING ACT \ is designed to set in motion the winds of the construction industry' which came ^ k > ' to a virtual halt a few years ago. The if Federal Housing Administration al ready is well under way with the first phase of its Better Housing Campaign --a country-wide movement in which the Federal Government, banks and other lending agencies, home-owners, and all those who supply or use con struction materials are enlisting. The first step is to put overt tremendous I repainting, repairing and remodeling program. J Important ports in fho Housing Program are ployed by . i\ ju X001S0J -r *~~b T VTT1 THE FEDERAL IVERNMENT Tbe Government's part in the program includes, of course, the passage of the Xational Housing Act (which became law on June 27,1934) and the secur ing of cooperation between banks, the construction mdustry and home-owners. Unde Sam sags to the banks and other lenders of money, "Yon make tens to worthy home-owners for improving their neglected properties. Collect as in terest sad or discount or fee n total charge not ex ceeding an amount equal to 35 per 9100 of the origi nal face amount of n one year note, tbe charge to be deductible in advmnce. I sriU insore you against Was on theae loans as follows: If you loan 9100.000 and 920,000 of this amount ia not repaid, 1 will make good on that 120,000 or any portion thereof. Even in eur wont depresaion years losses on this type of loan have reached barely 39 of the money lent, ao you me, my 209 guarantee amounts practically to 1009 Thos, while the Government does act lend money directly to property-owners under the N.HA., it alms to make this type of lending attractive to Weal hanks, building and Wan asmeiatiana and other gualified leaden. RNANCUL INSTITUTIONS The lenders' partieipstion in the Better Boosing Campaign takes the form of loans to bomc-owaers who can reasonably be expected to repay the money within a specified time. Those financial institutions cooperating with the F-H-A. say to heron-owners: "Came to ns with sn estimate covering Ihe improvements yon wish to make. Fill oat Form FHE-3. We will investigate year credit in the usual way; we will aamre ourselves that the improvements are proper. If your applica tion it approved, we will make only a snail charge for the money leaned. For example, if yon need $285 far a paint job, you might sign n note for 9300 pay able hi 12 equal monthly installments. This note would not bear interest, hereset the snuiinisn charge permitted (915 in this case) weald be inetnded in the face of the note. Yon aaay barrow any nmoont from 9100 to 12,000 depending on the Waeef the improvement and year ability to repay." Banks and other lending agencies which are co operating with tbe Federal Rousing Administration, have on hand the necessary printed forms, praniasory notes, etiu, to lie aaed in connection with the N.1LA. program. TO HELP PLAY TH 001806 NLI 1y Hooting e-owners tie money THE HOME.OWNER The home-owner'* port in the Better Housing Cuiftipi is, of course. obvious. He know* better than anyone else whether or not he needs * loon to poy for repointing or otherwise improving his house. He knows whether or not his income justifies obtain ing a loon which most be repaid by regular monthly installments. He knows whether or not he can iqaalify for a" loan, under the rules laid down by the K.H.A.--mortgages not in arrears, propel ty ownerahip established, income satisfactory, etc. The heme-owner will any to the contractor (car penter, mason, painter, etc.). *tjive me an estimate on improving my property (repainting, repairing, etc.). Make a careful survey of the work and pat poar proposition in writing, naming materials to be used, details of the job, price, etc. Then HI take the estimate to the bank.*' The bank or other cooperating financial home will give the property-owner a blank, called Form FHE-3, to fill oat. If the information required on the blank is considered satisfactory, the application for a loan will be approved and the property-owner will sign s note promising repayment. He will then get the money he needs to pay for the improvement on his property. y \ \ THE PAINTING CONTRACTOR The master painter who intends to piny a part in the National Housing Act should, first of all. fiua3iariae himself with the principal features of the Act He can get all the information he needs from his local hanks or from his local Better Housing Campaign headquarters. The painter should make ap a Bet of property-owners in his community whoae homes (or business fatuMLags) need repainting anil then ap proach theae people in person, fay phone or fay tatter, mggtsting the ndrimhOity of "painting before win ter'*. He should find ant, tactfully, whether or not the hnnu ownt i has considered the pomibility of securing a loan to pay for the painting If the homeowner shows internet hi the NJLA. proponiliua and he appears to be aide to |u(ft far a ban, the painter shetrid offer to help by making an Imperiion of the property am report, together with n detailed ea the jab. He may also offer to get from hia I form* as are tpqnirod by the NJLA. to give the money lending agency the Information needed to OJE. the loan. The painter n shew the propertyowner how to fiR oat the Minks and can offer to handle the details of obtaining the ban, prnrided the owner is oligflde, THEIR. PART IN THE N.H.A THE MAKERS OF DO offer some advertisin If you are going to < campaign this fall and if you of the new business, you must Don't wait for ] local Better Housing names of people who hait' out from contractors in * plumbers and so on--the rebuild and repair. Make up Then order from us the to pave the way to actual are especially designed to1 Housing campaign. We offer newspaper, movie theatre < Property Inspection Report business-like personal i Use Dutch Boy A' USE DUTCH When you figure the especially jobs developed hj vantages offered by Dutch 1 (1) Dutch Boy white-lead is owners are already Boy trademark. (2) Dutch Boy white-lead is town in the country. (8) Dutch Boy white-lead high-quality paint (4) Dutch Boy white-lead and tinted to suit the paint can give the fieri NL I 001808 . .--.L ' ' P'-.Sfr5 -rs- t- ; 'iafrjtjs;''* 'jfft .... UTCH BOY PRODUCTS sing- and selling- aids___ mg to cooperate in this home improvement ill and if you expect to get your full share ess, you must help create jobs. >r home-owners to look you up. Go to your ising Campaign headquarters and get the who have inquired about the N.H.A. Find tors in other trades--builders, carpenters, on--the names of people who are going to ;ir. Hake up your own list of prospects. i-om us the advertising matter you will need to actual sales. The features shown here signed to make selling easier in the Better <m. We offer three types of advertising-- :e theatre and direct mail. In addition, the fion Report provides ah opportunity for a <onal approach to many paint jobs. oy Advertising and UTCH SOT WHITE-LEAD jure the materials on your paint jobs, and :eveloped by N.H.A., bear in mind the adi by Dutch Boy: white-lead is nationally advertised. Hotnealready familiar with the famous Dutch ark. white-lead is obtainable in practically every country. white-lead is recognized everywhere as a paint white-lead paint is mixed to suit the surface to suit the customer. Onjy painter-made NPWCDAKD "*rC PROPERTY INSPECTION REPORT Cse this blank in renortimr the results of vmir free inspections. Take one nf these blanks with you when you make your flee prop erty inspection and jot down on it the condition of the paint on the house you are inspecting. Then, when you go back to your shop, fill out a clean blank, neatly and fully, to give the owner when you go bock to report your findings and recommendations. r^pnrr; . " , tZ&x'S, j-- j : : ;: owners art- surtauv r &>y tradvii.ark. (2) Dutch Boy white-lead is town in thy country. (3) Dutch Boy white-lead is high-quality paint (4) Dutch Boy white-lead and tinted to suit the paint can give the flexi variety of paint jobs yo (5) Dutch Boy white-lead the brush, at the rate of It's a time-saver. (6) Dutch Boy white-lead co6ts only about $2.30 on a finishing coat paint, cents a pound, linseed drier at $2.73 a gallon. Any way you lookjat it, the paint for the painter, money to pay for a paint job than the time needed to repay fainted to stay painted. He that he gets it ,j ~: ^ *; iMWM . - ~--;-v- - i-r- CHECK UST- CONTRACT BLANK This is a special feature and not necessary to the operation of the property inspection plan. It it offered here simply because many pointers use it with the inspection service and have found it very useful in that connection. You may order it or out as you sue lib The Check List-Contract is not a piece of advertising matter--ft is s business form and is therefore charged for. We aril this form at our net cost--80 cents per pod of SO originals and 50 duplicates (original for the home owner and duplicate to he kept ia your His). The Check List-Contract is used as follows: When you return to the shop to make out a Property Inspection Report, aim fill out a aet of Check List-Contract blanks. Then, when the home-owner is given the Inspection Report and he asks what die job win cost, hand him the Check List-Contract which draws the work to be done, price, terms, etc. Another desirable feature ia the form of contract printed on the blank. - NL 100X809 ^/YlaJze ev&MM NHA already familiar mith.tbr fan>>u> Dutch :_ark. white-lead is obtainable in practically every l country. white-lead is recognized everywhere as a ;y paint white-lead paint is mixed to suit the surface i to suit the customer. Only painter-made give the flexibility demanded by the wide paint johs yotfare called upon to do. . white-lead paint can be mixed, ready for at the rate of a gallon of paint per minute, -saver. white-lead paint, in most localities today, about $2.30 per gallon. This price is based ing coat paint, with white-lead figured at 11 and, linseed oil at $1.00 a gallon and liquid -'.75 a gallon. <u look at it, Dutch Boy white-lead paint is he painter. The home-owner who borrows >r a paint job wants the paint to last longer ceded to repay his loan. He wants his house painted. He wants a Dutch Boy job. See C-w* N L I001810 # rf tkrnfk fh platinnib Uw Act -a* rou>wAawu.*T yOUl MAMC AMD . AfiCMBIHCK MftMFl.li >s 111 NEWSPAPER "ADS" Youf local newspapers are caro'i"lt newi of the Govern ment's Better Housing Cam paign. > Either or both these "ads" run in your paper give you a natural tie-up with the N.H.A. items in the news columns. Spare is provided at bottom of "ads" for your own name and address--to be in serted by the newspaper. You can also use these cuts on blotters, handbills, mailinp cards, etc, Order by number. ----ei tW - to S&2*&Z2j` i 'a. sarritjj NCWa k s -- .Vi* V. MAIL YOUR ORDER PROMPTLY Hail the order blank below to the branch office of National Lead Company located nearest you. Here are the addresses: NATIONAL LEAD COMPANY 111 Broadway, New York; 116 Oak Street, Buffalo; 900 W. 18th Street, Chicago; 659 Freeman Avenue, Cin cinnati; 820 W. Superior Avenue, Cleveland; 722 Chestnut Street, St. Louis; 2240 24th Street, San Francisco; Nation al-Boston Lead Co., 800 Albany Street, Boston; National Lead & Oil Co. of,JPa., 316 Fourth Avenue, Pittsburgh; John T. Lewis ft Bros. Co., Widener Building, Philadelphia. If you order-.Cbsck List-Contract Blanks it will, of course, be necessary to mail the order and your remittance In an envelope, bat if these blanks are not ordered you can [this blank for 1 cant kDTJVMani itaseul'dy to the back _ Wtmee et the-; nearest office. Be aure to write pbBnly. QUICK ACVVON ORDER BLANK fiDm'i Awmiaw; Dor. Nimu lui Cti BaAMca Omce Dot*-- tlmm mmi pnuptfr. U fttUraa Mae, tka taaa iluhl tl b < tbat Own b a* duuw 4 a*y feM far thb uatrriftl (wfck tkr aagV < b dark U-Caatnct Beak akbk 4m aa* kavr l W *4w4). fat Cud Malta* ruputy iwu*a topuw Made SMr KP 1 Maauaui J- I|`" - _'MH -1 l &ktp Aft--.Va*r.................... .............. .......;............ - Strrft aad .Vaaiker.................... ................... - TW tW Xlmtr , --.....-- - ...............' of *- pada Ckark Lia-Coatract Blank* p M ante i ebaad tai Q Mu m. Q ckark or Q wmrnrj m |*mw K Mwsr*m: NLI 001844 SKtft N* DUO 9 NX.I 001845 3ajr" What WUNT will you use o* the Jobs developed by your DUTCH BOY PAMTOt.PAKTN8>f BUTCH BOY WHITE-LEAB PAINT because it gives you these bigadvantages: # PRICE Figure it any way you like, Dutch Boy white-lead paint is most reasonably priced. *Cost per gallon, cost per pound, cost per square, cost per coat, cost per job, cost per year ... low in every instance. * Your coa per gallon on a two-coat job is $2.18, if you pay lie per lb. for Dutch Boy white-lead and $1 per gallon far linseed oil. % CONVENIENCE When you arc readying the paint for a job have you ever "put the watch" on yourself? Do it next time you use Dutch Boy all-purpose soft paste white-lead. With this new pure lead in quick-mixing form, you can mix pure white-lead paint at the rate of a gallon a minute. # ADAPTABILITY ... a big word meaning "all-around usefulness." Dutch Boy white-lead paint is die painter's paint because it can be used on practically every type of paint work. With a compara tively small stock of staple Dutch Boy materials you're NLI 001846 all set to mix up pure white-lead paint to meet every requirement. QUALITY Men who have had experience with paint agree on one point, at least, and that is: Pure white-lead^ paint is the quality paint. Any paint that has come down through the years since George Washington's time, practically un changed, has that certain something which sets it apart. And that "something" is the ability to make good at the job for which it is intended--die protection of exposed surfaces. Always remember thai Dutch Boy white-lead paint, properly mixed and properly applied to surfaces fit to receive paint, can be depended upon to last long and lode well and to wear down stubbornly, without cracking or scaling, leaving a perfect repainting surface. PRESTIGE The painter who uses Dutch Boy white-lead paint (and who lets his customers know it) is raking advantage of the many years of Dutch Boy national advertising. He need not try to sell "a pig in a poke," He ties up his hard-earned reputation as a skilled mechanic with the Dutch Boy's well-earned reputation as a pride mark, to be found only on the highest grade paint materials. Line up u itb THE DUTCH BOY UNE this year! DUTCH BOY WHITE-LEAD (kadi Boy white-lead a auikcted in no form hrivy pair tad all-purpaic tail pern. Heavy pair it pond ia line per era ef liamd oil ud olt-puipoir ooft paste it ground in nine per era of oil and two per era of turpentine. producing a pigmtnt which ray hr lured fickly aaad cady. Both grinda arc nriedy puritj cmcandy iat and of aaaafoan Ugh quality. Be* grinda ray be uacd for fithrr ouaidc or imirir paint. Both grinda art pan tap in 100 hr, M lb., H lb. and I2l/j lb. Mtd padufcta DUTCH BOY UNSEED OIL Cleat, weil-eetticd, carefully fluted linseed oil. Bade Iran atlected liumL Now avaihhle in three types--taw td, boiled oil and tundoil type. All are putt and coofont to rigid Dutch Boy nab*. Use Dutch Boy lameed oil with Dutch Boy whiae-lead for gloaay, ctnric. durable paint. Sold in one-galloo eau and fee-gallon kits, sealed at the factory. DUTCH BOY COLORS-IN-OIL dear lone; high outing wength; quick, complete disperaioa; jcaiy-to-uae font, i Boy colon are hacked by aeventy-fse yean of color-grinding experience. In- i bOaad Boy whan load paint ho* oateidi gioaa aaad uni* hat. I colon in all the.arerad^yi^igton, quan and < ' f ' - -r-- ~~^ttrCH BOYHM9UID DRIER A mall item, but one that can "make or break" a bat* of paint. Dutch Boy Hq drier is a balanced blend of drying agriha (metallic type) to formulated aa lo insure efbeimt drying of white-lead prices. Used in the recommended emotion, k wiB came paint to dry at the proper rate foe a durable job. Sold in gallon, quart, pint and half-put cats. ...... . . . DUTCH BOY WALL PRIMER , a primer and an actual paint am, all in one. Seals plaster, wall board and r board. Gels a tm hold on the mrfacc, bridging fie cracks and hiding blcm- . Coven a lot of urfact, epteads easily and hide* completely, heady to uae at i from the can. Sold by aha gallon or qaan;. alas in fve-gallon Ids and i barrel*. , ' DUTCH BOY UAD MIXIND OIL \ A raw vehicle for rae with whin-lead to rab fat or arat-gfom paint for at poaera uufacea--interior planer o wall hoard; exterior macro, concrete, brick and none. Wtan-kad-lcad Mixing 00 print b truly wriheble. It la wmhcrpEouf md ^ dur^.Mirbct>liD7(^^adMB- c-- **c"tr1mmMM4 V*W^- pMBODI 4BB^| at ft facmiy. .U ____ 'St*, -; ; 001848 NLI 001850 n l i 001851 NL I 001852 r.M.KN 1 BROUN lTSm you t * o rofe u ld r U trin ltl* r(kt *k n r r a |r * t wC*r rn pstnt. I Inn f ort. iih ' Ike Iom ih<m m oth w ith * * *' w tl (.onthr<nh fa** 001856 NLI 001857 NL I001860