Document 0JB19JL6ymLEmvkJq8o0byp2x

FILE NAME Jewelers JEWEL DATE 1956 DOC JEWEL022 DOCUMENT DESCRIPTION Ad from Trade Journal Execuse Editorial Offices Chestnut and 56th Sts Phila 39 Pa U.S.A. Telephone Telephone SHarwood 8-2000 . NBP ABC HAMP P. M. FAHRENDORF LANSFORD F. KING Manager Publisher Editor and General JAY HANNAH Art Director and Editor Managing FRANK A. FORTESCUE Associate Editor MYRON B. GUBITZ News Editor MADELINE LOVE Gifts Editor PAUL WOOTON Washington Member of the Editorial Board Editors Washington News Editors GEORGE BAKER NEIL R. REGEIMBAL RAY M. STROUPE : Display HENRY B. FRIED Horological Consultant JOHN J. BOWMAN DR Technical Consultant FREDERICK H. POUGH Gem Consultant VIRGINIA DIXON JERRY Consultant GEWIRTZ Fashion Consultant BUSINESS STAFF NEIL SCHIFFER Production Manager . ELMER DALTON Circulation Manager EDWARD 8. ROSENBERG Research Manager New York RAYMOND.RAYVMOND.V LAWRENCE MADELINE LOVE ARTHUR J. TUVERI OLIVER E. HAUPT JR ROBERT M. GAIN~ Y 100 E. 42nd St. New York 17 Oxford 7-3400 N. New England E. P. LINGHAM 470 Ind Bank Bldg Providence 3 R. I. GAspes 1-5281 10 High St. Boston 10 Mass Libarly 2-4460 Chicago WILLIAM E. COMISKEY RAY C. METZINGER 29 E. Madison St. Chicago 2 III Central 6-3735 Northern California J. G. DAVENPORT & ASSOC 2412 W. 7th St. Los Angeles S. Dunkirk 2-6254 Calif Southern California HARRY R. TERHUNE 201 Oceano Drive Los Granite 2-8344 Angeles 49 Calif South CRAIG ESPY 2441 E. 25 Place RI 2-0807 . Tulsa Okla THE JEWELERS CIRCULAR KEYSTONE ONE OF THE PUBLISHED PUBLICATIONS OWNED BY THE CHIATNODNCOCPO YRII GHN TEC D 1956 : 4 Sarat en t 7 BS 2 ce ee 2 ee, Ean] Seldom does a fairy tale come true for a jeweler but this one con We recommend for your reading pleasure A Christmas Story for Jewelers by Frank Fortescue JC.K Associate Editor If the , retailer will take this story to heart and act on its message NOW come Christmas time- he will truly be able to say Merry Christmas to all and to all a good day And so ... by all as means turn quickly to page 90 CONTENTS OCTOBER year of A CHRISTMAS STORY FOR THE JEWELER 90-1 l'ast l'ast A.S. Sales Aids That Say Merry Christmas from the Manufacturers 92-5 Window Displays That Say Merry Christmas a from Virginia Dixon 96-9 _ Merry Christmas from the Jewelry Industry Council 100-1 The Windows Say Merry Christmas Friend 102-3 Merry Christmas from the Jewelers Keystone 104 ; MERCHANDISING AND PROMOTION Diamond Room Makes Diamond Sales 108 A JC K_Aid to Selling Fine Jewelry by Jack Harriton Proper Training Can Solve Christmas Help Problem He Sells Free Christmas Wrapping 186 The Trend for Men Neats by Jerry Gewirtz Showmanship in Business by Zenn Kaufman 166 Hi Selling Pays Off 160 This Is Art 180-1 124 162 154-5 CHINA GLASS AND GIFTWARES Table Top Fashions and Home Accessories 176-7 China Glass and Giftwares by Madeline Love 188 ad . ' , OFFICERS AND DIRECTORS Joseph 5. Hildreth Chairman of the Board 6. C. Buzby President VHiacreryPrVe.siDduefnftys M. Fahrendorf . Treasurer William H. Vallar - a Secretary John Blair Moffelt George T. Hook Maurice E. Cox Frank P. Tighe Robert E. Leonard V. Rowlands Everit B. McKenna Irving E. Hand. . . John C. HTielcdhruenteh JJr.r Russe. ll W.- Case Jr.j . The Jawelers Keystone published oauntd aensdpy5r6itghhteSdtsbyPhCihlialdteolnphCioam3p9a.nyPaInc.maCnhtebelty- Entered as second class matter at the Post Office In Philadelphin Pa under the Ast of Congress of March 3. 1879. Subscription United States or its passessione cnn year 3.00 Canada year 5.00 Western exclud Haniisphere Ing United States or its countries exclud and 10.00 Other possessions and Canada foreign countries one year your 15.00 single ceptos 35 sente in U. A. Subscrip tlan payable in advanes : : ar * : i TECHNICAL 31st Annual Report on the Diamond Industry by Dr. George Switzer 110 Green Stones by Dr. Frederick H. Pough 114 The Automatic Watch with Roller Bearings by Henry B. Fried 228-9 Workshop Questions and Answers 230 ; DEPARTMENTS Speaking of the Jewelry Trade 87 They're New 156-7 158 Briefly A Summary of the News 204 News Section 206-227 Manufacturers News 237-242 Editorial 248 aT : fo cs TTCTle Honors Lesser Cork City Golden Cirorganization of jewelry sales- And executives in the New York onepaid tribute to Charles Lesser one of its members at a meeting held September 17 -'. The group presented Lesser with a plaque on which was inscribed 4% fi& as a token of our esteem and oe and friendship on the celebration of fifty your years in the jewelry in- 1 ~ dustry D4 The presentation to Lesser was COMING INVESTMENTS For casting gold silver platinum and other nonferrous metals EVENTS : _ made by Herman Ostrin seen in - accompanying photo on left giving . + . plaque to Lesser the organization's > president The meeting was held at the Netherland Club 10 Rockefeller Plaza ' the Golden Circle's new headquarters Lucie's Jewelry in Larger Store Olean N. Lucie's jewelry store moved in August to larger quar- ters at 110 W. State Street The _. firm which is owned by the J. W. Lucie Jeweler Corp. was previously at 305 W. State where it opened in 1952 ' The new location has been redeco- rated and air conditioned with a small room set aside for bridal con- sultations Federation Outing Continued from page 215 M. Morris of Norman M. Morris| left Inc. . Bottom -- cut to right Jack Polak Domaco Co Joseph Hester Empire Trust Co Irving Steigrad Steigrad Co Ray V. Law- : rence Jewelers Keystone .. Emanuel Abrams Harry J. Brom- . ley National Jeweler Mort Sarett . National Jeweler Harold N. Leitman " and William A. Swartman Gemex Corp Peter M. Fahrendorf Jewelers Keystone and Raymond Abrahams OB T OE BER OBER R OBER OBER Florida State Watchmakers Association Annual Convention San Juan Hotel Orlando Florida Detroit Jewelry Show Hotel Statler Detroit Michigan Manufacturing Jewelers and Silversmiths of America Annual Convention Sheraton Hotel Providence Rhode Island Arizona Retail Jewelers Association Annual Convention Desert Hills Hotel Phoenix Arizona Nov Fashion New York Coliseum New York City NOVE NOVE NOVE NOVE M BER BER BER United Jewelry Show for wholesalers only Sheraton Hotel Providence Rhode Island Southeast Market Week for Handbags and Jewelry Empress Hotel Miami Beach Florida JANUARY 95957 7 957 Miami Beach Gift Jewelry Stationery Toys and Home Accessories Show Roney Plaza Hotel Miami Beach Florida Keystone China and Glass Show Fort Pitt Hotel Pittsburgh Pennsylvania Carlton House Show Carlton House Pittsburgh Pennsylvania Pittsburgh Glass and Pottery Exhibit William Penn Hotel Pitts- burgh Pennsylvania Southeastern China Glass and Gift Show Municipal Auditorium and Biltmore Hotel Atlanta Georgia California Gift Show Alex- andria Hotel Biltmore Hotel Brack Shops and Merchandise Mart Los Angeles California 20-25 York Lamp Show Hotel New Yorker and New York Trade Show Building New York City 20-25 York Home Furnish- ing Accessories Show New York Trade Show Building New York City Washington Gift Show Hotel Willard Washington D. C. *. FOR OCTOBER 1956 SURGICAL BLADES AND HANDLES Blades and han- dles for heavy and fine cutting of rubber molds STEEL FLASKS Sheet 18-8 Stain- less steel Available 2o.d. up and heights 2up Rubber sprue bases stocked in all sizes WAXES Waxes to meet all your pattern requirements CRUCIBLES Gold Silver and Platinum casting crucibles for all standard jewelry casting units Crucibles also available for melting We can offer you prompt delivery on our complete line of cast- ing supplies including equipment materials and accessories You'll save time paperwork and money when you utilize our complete one source of supply For complete details - Write for CATALOG 52 and new casting supply supplement ALEXANDER a SAUNDERS 227