Document 0J5oVYVe6v3VZjq8QVdj5jNDd

040029 Ib S^^Rt IHI HEE GGLLIIDDDDEENN CCOOMMPPAANNYY rreeccooggnniizzeess tthhee eessssential service which Paint Dealers, Master Painters, Architects, and Interior Decorators render in originating and maintaining the standards of colorful surroundings for which American homes, public buildings, offices, stores, restaurants, hotels, schools, etc., are noted. Without its painting and decorating craft, America would soon become a nation, drab, indeed ... a nation without the blending harmony of colors so skillfully obtained through the artistry of Architects and Master Painters using quality paint . . . and furthermore, a nation of homes decaying because of inadequate paint protection. In fact, according to figures obtained from authoritative sources, 75 out of every 100 homes in this country need painting today. These millions of homes are without proper protection against the constant attack of the elements with the result that the loss through decay, annually runs into huge sums--this loss through decay actually exceeding the loss byfire. Considering the importance, then, of good paints, varnishes, lacquers and enamels to American homes, it is the desire of The Glidden Company to cooperate with you in every way to help you provide home owners with the utmost in beautiful, harmoniously decorated homes ... to help you acquire a greater technical knowledge of materials and their correct use, from both a standpoint of artistry and of preservation of surfaces. With that objective in mind. The Glidden Company dedicates this "Age of Color" authority to the Paint Dealers, Master Painters, Architects, and Interior Decorators of the nation in order that they may continue to render a service worthy of appreciation in every community. Copyrieht 1936 by The Gl.dden Company GLD 040031 TREATISE CO LO R_ AUTHENTIC COLOR HARMONY Page Reactions to Color (Men, Women, Children)....................................................................3 Light is Color.......................................................................................................................... 4 The Five Principal Hues.................................................................................................. 5 The Five Intermediate Hues............................................................................................ 6 Complementary Colors.........................................................................................................7 Circle of Hues . .. Value . . . Chroma................................................................................ 8 Suggestions for Selecting Color Schemes.......................................................................... 9 Applying Color Harmony in the Home...................................................... 10 Influence of Exterior Light on Interior Colors............................................................ 11 MODERN WINDOW DRAPERIES.................................................................. 12 COLOR FUNDAMENTALS FOR INTERIOR DECORATING . . 13 COLOR FOR HOME EXTERIORS Community Color Treatment............................................................................... 14-IS Dutch Colonial..............................................................................................................16-17 Shingle Cottage..............................................................................................................18-19 Spanish Stucco and Southern Colonial...................................................................20-21 Early American or Cape Cod..................................................................................... 22-23 Brick Homes of English and French Design.............................................................24-25 Modem Homes...................................................................................................................26 Summer Cottages, Boats, etc................................................................................................27 Suburban Home...................................................................................................................28 Garages and Tourists' Camps.......................................................................................... 29 Porches, Lawn Furniture................................................................................................ 30 Farm Buildings and Equipment.......................................... .31 PAINT FAILURES TO GUARD AGAINST......................................................32 COLOR FOR HOME INTERIORS Flow of Color through the Home.................................................................................... 33 Halls and Entrances........................................................................................................ 34-35 Living Rooms................................................................................................................... 36-37 Dining Rooms........................................... 38-39 Kitchens......................................................................................................................... 40-41 Bedrooms.............................................................................................................. 42-43 Bathrooms......................................................................................................................... 44-45 Breakfast Room, Sun Parlor.....................................................................................46-47 Nursery, Sleeping Porch................................................................... ... 48-49 Recreation Room, Den, Basement, Attic................................................................... 50-51 Furniture, Small Objects...................................................................................................... 52 APARTMENTS...................................................................................................................53 WALL SURFACE TREATMENTS ................................................................... 54-55 FLOOR PAINTING SUGGESTIONS.................................................................. 56 SCHOOLS Effect of Color on Student Welfare.............................................................................. 57 Class Room Treatment.......................................................................................................58 Gymnasiums, Showers, Locker Rooms.............................................................................. 59 Light Reflection Values of Paint Colors........................................................................ 59 Reading Rooms, Dormitories.......................................................................................... 60 PAINTING FOR BETTER LIGHT........................................................................ 61 COLOR COMBINATIONS FOR SIGNS............................................................ 61 SCHOOL EXECUTIVE OFFICES........................................................................ 62 HOTELS..................................................................................................................................... 63 HOSPITALS . . ;......................................................................... 64 BUSINESS OFFICES.......................................................................................................65 STORES..................................................................................................................................... 66 GLIDDEN RESOURCES AND PAINT PRODUCTS . . 67-88 The AinmcaifSIpfiBpES^ 'become color conscious. Wherever you loot tbday you see color . . . not the conservative, drab colors of yesterday, but brilliant hues in a wide range of color combinations that have been applied to everything from skyscrapers to kitchen utensils. There never was a time in the history of this country when color meant so much to the social and industrial interests of the nation. In fact, the appeal of color has become important to the public, not only in home decoration, but also in the merchandise which it buys. This wave of universal interest in color has had a marked psychological effect on the people. It is only natural that color should find its climax in the home . . . with Paint Dealers, Master Painters, Architects and Interior Decorators being the logical counselors in the selection of color schemes that produce the pleasing harmony so much in demand. The public realizes that understanding, talent and ex perience are essential to the proper selection of artistic and harmonious colors, particularly when brilliant or unusual hues are used. So important has color become that an intensive study has been made to determine the reactions of men, women and children of various ages to color. Because these reactions vary, the age and the class of people requesting advice on color should be considered before color schemes are selected and recommended. MEN REACTIONS TO COLOR WOMEN CHILDREN Chart I . . Men Preference The reactions of men to various colors differ considerably from the reactions of women to the same colors. As shown in the chart above, men prefer blue as their first choice in about 45% of all instances, with red and purple about equal in prefer ence, each being selected in about 22% of the tests. Green, yellow and orange follow in preference, with about 3 % each. Black is used to represent the preference for the balance of the colors, which amounts to about 3%. This preference applies to color generally and does not apply to any par ticular object, clothing or home decora tion. Men for the most part like cool colors much more than the warm colors. In the delicate colors, men prefer light blue. Chart 3 . . Women Preference Women prefer red as their first choice in about 42% of all instances, while purple, orange, green, blue, black (representing all other colors not listed) and yellow fol low in preference, in the order named. Exactly opposite to the preference of men, women strongly prefer the warm colors. In the delicate colors, women prefer tints in light pink, ranging down to light yellow. This difference in color preferences be tween men and women clearly indicates the importance in selecting color harmo nies, of taking into consideration the nor mal reactions to color of those who are to live in the rooms to be decorated. Chart 5 . . Childreu Preference Children of school age indicate a prefer ence for blue over red, with yellow running a strong third, and green preferred over white. Black makes some appeal; however, the natural instinct, strong in children, leans toward the primary or brilliant colors, which, as a result, should be used most in the decorative scheme of rooms for chil dren. As children develop, their color ap preciation changes with a greater prefer ence for subdued or less gay colors. As they pass into middle and old age, their preference lessens for the brilliant colors and they become attracted to the sombre, more conservative and dignified hues of neutral tones. I Chart 2 . . Men Prejudice The prejudice of men against certain colors is in somewhat the same ratio as their preference. Their strongest dislike is for yellow, orange and green, the warm colors; while a limited percentage of men show a prejudice to blue, red and purple. Chart 4 . . Wsmen Prejudice As a rule, women show a strong prejudice to thecool colors, particularlyblues,greens, and purples, with only a mild dislike for the warm colors of red and yellow. Their principal prejudice is orange, the only warm color which they seem to dislike. Chart ft . . Babies Preference Babies can tell the difference between colors and almost invariably reach for red as their first choice, followed by blue; then white and green. This accounts for the bright colors used in painting toys and other objects for the very young. m 3 GLD 040033 COLOR While sunlight appears to be a pure white color, it really contains all colors. This is easily demonstrated by passing a pure WHITE ray of sunlight through a prism as shown in Fig. 7. The white light breaks up into ALL the colors of the spectrum. This produces various impres sions on the eye, which the eye accepts as colors. Fig. 7--Showing what happens when light is passed through a prism. Fig. 8--A Munsell Color Arrangement It occurred to a scientist and an instructor of art, the late Albert H. Mansell, to develop and demonstrate, visually--to a state of near perfec tion--the three dimensions of color--hue, value and chroma. Today, the Munsell Color System is recognized and accepted as practical, and is used by The Glidden Company in determining the hue, value and chroma of Glidden paints, as well as for determining authentic and harmonious sugges tions for color schemes to be used in the decora tive treatment of homes, commercial and public buildings, as shown in this ``Age of Color" book. If we were to take a section out of the rainbow or spectrum of colors formed by passing a pure white ray of sunlight through a prism, as in Fig. 7, we would have a band of color beginning at one end with red and then on through the various hues to redpurple. This band can be separated into a range of equal visual steps, including the familiar colors such as red, yellow, green, blue and purple, which are known as the five principal hues. It will be noted that these principal hues merge into each other by means of such colors as yellow-red, green-yellow, blue-green, purple-blue and red-purple, which are known as the five inter mediate hues because they are half-way between the five princi pal hues. Thus, we have ten divisions upon the band, which provide a sufficient variety of hues for purposes of demonstration and for most practical color uses. Now, if we were to bend this band of ten hues into a circular hoop, as shown in Fig. 8, the red at one end would meet the redpurple at the other end and form a circle of hues. These ten hues may, of course, be infinitely subdivided. Fre quently, a given color does not fall exactly on any one of these ten divisions of color, but somewhere between two of them. The ten principal and intermediate hues can be further divided into ten sub-divisions, which would give as fine and delicate a variation of hues as the average trained eye could distinguish. Red-yellowred, yellow-red-yellow, yellow-green-yellow, etc., for instance, would be the in-between hues or second intermediates. The Color Harmony Section of the "Age of Color" is based on the Munsell System and those colors are reproduced here as nearly as is practical with printer's ink. 4 GLD 040034 =3 TIIE FUNDAMENTAL LAWS OF HflRtnonv Colors that come ti) under the five sim ple hues. RED . . - - U ooe of the'.warmest of eotofs. Zt tufcests beat* fire* danger, exdtement; for that reaoo* reds are seldom used m the mass for home decoration. Red's main use is as an "ac cent" color in rooms where walls are painted in soft or neutral tones. THE SIMPLE ... . PRINCIPAL....OR HUES 3* 3 -3 * 3 <3 v3 - O ^5 YELLOW . . is a primary hue, be tween red--a warm color* and freen--a cool color. In itself, it sucsests brightness and sunshine. It is ideal for rooms receiving little direct light. Pale yellow is cool-looking; while yellow-red is distinctly a warm color. GREEN . . . in the middle of the spectnun, is basically a cool color, although there are warm shades of green. The fact that all green hues are rest ful makes it a popular basic color for decora tion. Cool blue-greens are splendid for rooms receiving direet sun* light. BLUE . . . . is a cool color, suggest ing the ocean, the sky, etc. Being a transparent and receding color, it adapts itself readily to use in large masses rather than as a trim color, except when used to complement yellowred. Blue has an air of restfulness that lends dignity to a room. PURPLE.. with its suggestion of royalty, is a cold stately color. It is seldom used as a background color for a room. When prop erly employed as a trim color, particularly with shades of warm yellow, it provides just the right touch of coldness, Purple in decoration re quires expert handling. Color has always intrigued mankind. From the earliest known stages of civilization, color has been used to express the joy of living. The problem of employing color, which primitive mankind was continually trying to solve, is the same problem that modem mankind is striving to solve in planning deco rative treatments. We may say we know practically nothing about color; yet, we do, because nearly everybody has the ability to distin guish between color that is pleasing and color that is not pleasing. What most of us do not understand are the funda mental laws of color which determine why certain combina tions of color look harmonious to us, while others, to use a common term, clash. There are five simple or principal hues--red, yellow, green, blue and purple. All other colors may be formed through a com bination of these principal hues, or by adding white or black. The mixture of two adjoining simple hues gives an intermediate hue which is complementary to one of the other simple hues. (See Fig. 14, p. 6) When colors that complement each other are used in home decoration, we look on the combination as harmonious. Consider color in relation to its use on a surface . . . for exam ple, a painted surface. Pure white light, as we know, contains all colors. When we look at a colored object, for example, blue, we see blue because that object has absorbed all of the rays from white light except blue, and is reflecting blue rays back to our eyes. Light, therefore, is essential in producing color impressions. Well-lighted rooms reflect all the colors more truly in hue, value and chroma, while rooms with insuffi cient light will not reflect the true hue. In a dark room there are no light rays to be reflected to the eye, therefore no color is seen. All the objects in a dark room appear black. Colored lights tend to change the colors of a room. For ex ample, a yellow light gives a blue wall a green hue while a green light makes a blue wall look greyer and darker. 5 GLD 040035 HUES AND THEIR OPPOSITES, OR INTERMEDIATE HUES.............................. Fig. 14 shows the five simple or principal hues in the large circles and their opposites, or intermediate hues in the small circles. It will be noted that a line extends from the principal hue in the larger circle to its opposite. For instance, bluegreen, an intermediate color between blue and green, is the opposite or complementary color of red; purple-blue, the intermediate color between purple and blue, is the opposite of yellow; red-purple, between red and purple, is the opposite of green; yellow-red, between yellow and red, is the opposite of blue; green-yellow, between green and yellow, is the opposite of purple. This theory of opposite or complementary colors is often used unknowingly, in home decoration. For instance, a room in which ivory or cream is used on walls is in the yellow hue. Because ivory is mostly white, the large area of this hue on the walls is weak if used by itself. Con sequently, a rust colored carpet, which is in the yellow-red hue, can be used, with blue drapes. Perfect harmony is thus secured by using accenting pieces of opposite hues. 6 The Spinning Test The method used to deter mine an intermediate color is to spin a disc on which half the area is one simple hue and half another simple hue. Fig. 16 Fig. 15 To illustrate the Spinning Test, in Fig. 15 two simple hues, red and yellow, have been placed on a disc in equal areas. Spinning the disc pro duces the yellow-red interme diate hue shown in Fig. 16. GLD 040036 IIAKMOIVY FROM TIIE USE OF COfnPLEfnEflTflRY COLORS In Fig. 14 are shown the five principal hues and their opposites or complementary colors. The principal hues and their opposites are not only the farthest apart on the circle of hues, but are the most strongly contrasting. . Now, the question may be asked: "How is it determined that the colors which fall opposite one another on the hue circle are most strongly contrasting?" The test is to take two hues that are truly oppo site, as red and blue-green, of the same chroma strength and value, and arrange them in equal parts on a disc. When the disc is revolved so rapidly that neither of the colors can be seen separately, they will unite to form a perfect neutral gray. Neutral grays are approached only when opposite or nearly opposite hues are spun. If, in the above case, a green had been used instead of a blue green, the gray would show to be on the yellow side. You, no doubt, have at some time or other stepped into a room of a home where one color predominated to the point of making the whole room unattractive. Had this predominating color been used sparingly--for instance, as a trim--a pleasing color scheme might have resulted. Or, if this stronger color had been relieved by the use of its complementary or opposite hue, the entire effect of the two colors seen at once in combination would have been different, more neutral, and more harmonious. Other simple facts to remember in room decora tion are these: If there is a great deal of trim area in a room, such as cupboards in kitchens, the trim should be a color that does not pre dominate over the wall color. In large rooms with small wall areas, due to numerous windows and openings, brighter, stronger colors may be used on the walls without destroying the harmonious effect. The two diagrams on this page, known as the Young-Helmholtz theory, are further tests of color opposites. Fig. 17 Fig. 19 7* Fig. 18 WATCH THE TRAFFIC LIGHTS ...CHARGE Here is an interesting test to make to prove the colors in the above illustra tion are opposites. Gaze intently at the black spot between the blue-green and red hues on the traffic light while counting to twenty, slowly. Then shift your gaze to the black spot on the traffic light to the left and you will see an illusion of the traffic lights chang ing from red to blue-green and bluegreen to red. MAKE TEST This is a three-color test to determine the opposites to yellow, blue and red. Gaze intently at the black spot between the three diamonds while counting to twenty slowly. Then lower the gaze to the black spot directly below the dia monds and you still see the after-image in colors which still be the exact oppo sites of the colon in the diamonds. The opposite to yellow still be purple-blue; the opposite to blue, yellow-red; the opposite to red. blue-green. GLD 040037 HUES...THE CIRCLE OF SHOWING C0R1PLER1ERTRRY HUES Hue, the first dimension, is defined by Mr. A. H. Munsell as "the quality by which we distinguish one color family from another, as a red from a yellow, a blue from a green, etc.", but this dimension does not tell us whether the color is dark or light, strong or weak. Hue is the first characteristic of a color detected by the eye. In Fig. 20, at the left, we show a circle of hues of the principal and interme diate hues. No matter from what hue you draw a line through the neutral gray center marked "N," it will fall upon the hue or intermediate hue which is its strongest contrast or com plementary color. Fit- 20 The Munsell CIRCLE OF HUES VALUE Value is that quality which distinguishes whether a color is light or dark, for example, light blue or dark blue. At the left of the page is a scale of value. Between black at the lower end, representing the absence of light, and white at the top representing pure light, are nine visual steps of neutral gray or value steps. Pure blue is a low value color because it is dark, or near the black in the scale. Pure yellow is a high value color be cause it is light, or near the white end of the scale. The value of a color is determined by comparing it with the different grays of the scale, which indicate how dark or light it is. Fit- 21 The Munsell VALUE SCALE /w\ 5432 1 23 45 6 7 8 Fit- 22 The Munsell CHROMA STEPS CHA0IT1A Chroma is the third dimension of color, which distinguishes strong colors from colors that have been subdued in strength by inter mixture of gray of the same value or by intermixture of the same value of the true complementary hue. At the left are the chroma steps. These steps show two hues, red and its opposite blue-green, both at 5 value. At 5 value, red is at its maximum strength at 8 chroma and blue-green at its maxi mum strength at 5 chroma. Both grow grayer and weaker in color strength until they lose their strength entirely when they reach the 5 neutral of the value scale. Paths of chroma for different hues are not all the same length. Colors differ in chroma strength in that some are more powerful than others. Yellow reaches its maxi mum strength at 8 value, because it is a light color; green at 5 value; blue at 4; and purple at 4. Now, let's see how we can write a complete color formula for a color like Marsh Rose. It is in the red hue. It is 5 steps from the bottom of the scale of value and 5 steps out on the chroma path. A complete color formula for this color would therefore be written R-5/5. R stands for the red hue. Value is the number written over the line, as 5/. Chroma is indicated by the number written below the line, as /5. 8 GLD 040038 The five circles above represent an interesting color phenomena. The yellow color of the circles in every case is exactly the same as to hue, value and chroma. Yet, by introducing bands of black and the four principal hues of red, green, blue and purple across the yellow background, the yellow is made to appear differently in each circle. This shows the effect of trim colors in changing the hue of a room background. HELPFUL SUGGESTIONS IN SELECTING COLOR SCHEfOEO In selecting color schemes. Hue, Value and Chroma are the three factors to consider. Fig. 28 Fig. 29 In Figs. 28 and 29, the outside colors are two complementary or op posite hues, blue-green and red. The centers are identical colors of a high value but weaker chroma red. Note bow much stronger and lower in value the red center ap pears in Fig. 28. There are certain "two-tone" combinations in the same hue that are very satisfactory and invariably produce pleasing color schemes. For instance, in Glidden Speed-Wall Flat, light ivory with light tan . . . ivory with medium buff . . . light pink with old rose . . . delicate green with medium green . . . light gray with pearl gray . . . light blue with delft blue . . . are color combinations that look well and wear well. In Glidden Speed-Wall Semi-Gloss, excellent two-tone combinations are mist blue with sky blue . . . ivory with fawn . . . caen stone with beige . . . pearl gray with lemont stone . . . silver with steel gray . . . delicate green and Florida green ... elf green and sea green. Ivory and cream are good with the darker, heavier colors. A strong chroma color should be used with a weak chroma color. A small area of a strong chroma color will balance a number of parts of a weaker chroma color of its opposite. Avoid the use of too strong colors on large areas. The most effective combinations are secured with a weaker chroma color for the large areas and a strong chroma color for the trim. Strong colors like red, yellow-red, and warm yellow make large rooms look smaller and cosier. Small rooms look larger when finished in light and weaker shades of blue, or cold green. Rooms with very large windows and a super abundance of daylight can be toned down and softened by the use of greys, greens and the more conservative shades of the brighter hues. Poorly lighted rooms brighten up when painted with light colors that reflect the light. Fig. 32 Fig. 33 The fir* paira of color examplea in the aplit ovalx above clearly indicate a.hat happena to a color when the back ground ia changed. Although the canter panala in each pair of figuraa are exactly the aama in color (aa can be proven by maaking oft the backgrounda and comparing the canter colore) the different colored backgrounda make the cantara look entirely different. Thia aama prin ciple appliaa to room decoration. Paint the walla a different color and immediately the furniahinga and fixturea taka on a different hue. . Two strong chroma hues of yellow and purpleblue are used in Figs. 30 and 31 with the same strang green in both cen ters. In Fig. 30 the green color is higher in value, and appears more yellow. Figs. 32 and 33 show two opposite hues of green and red-purple around centers of the same lighter value green. The green in Fig. 32 ap pears strong in chroma and lower in value with the same green in Fig. 33 appearing slightly bluer, weaker in chroma, but higher in value. In Figs. 34 and 35 yel low-red appears with its complement blue. The blue of higher value and weaker chroma in the centers changes to a darker, stronger chroma blue in Fig. 34 and a lighter blue in Fig. 35. Two complementary col ors of green-yellow and purple surround centers of lighter, weakerpurpleblue in Figs. 36 and 37. The green-yellow in Fig. 36 decidedly strengthens the purple-blue center color. GLD 040039 COLOR HHRfllOJIY TM... HOfllE The use of correct colors in interior decoration is an art that merits deep study. In our everyday life there is probably nothing we appreciate more, and under stand less, than color. Without understanding the fun damental laws of color, some of us have a certain inherent color sense that enables us to obtain fair results with our selections of colors. However, just as a good ear for music must be developed, so must a true sense of color be developed through the study of the fundamentals of color harmony. We cannot afford to use color simply because its beauty pleases us, but should consider its effect upon us from a psychological angle. Color schemes should harmonize with the character of the room. Bedrooms, for example, should be finished in restful tones, remembering, however, that pastel walls can never be successfully combined with massive looking furniture. Bright colors in a bedroom, of course, would provide a cheerful atmosphere in the morning when we first awake, but the main purpose of a bed room is sleep and anything which detracts from that purpose has no place there. Dining rooms may be finished in cheerful hues, avoiding as much as pos sible colors that are too bright and strong and might reflect into the food, making it unappetizing looking. Kitchens are best finished in cool colors, suggesting sanitation, cleanliness and coolness. The larger the kitchen, the less intense the color should be. The living room is the show room of the home and lends itself to unusual color treatment. In the chart below are shown some suggested harmon ious color combinations in accessories, curtains, upholstery, furniture, rugs and walls--for living rooms, dining rooms and halls. COLOR SUGGESTIONS FOR YOUR ROOMS LIVING ROOM DINING ROOM HALL Accessories 10* GLD 040040 EXTERIOR LIGHT ,, INTERIOR COLORS In planning color schemes for interiors, the first important factor to con sider is the source of light. This source of light should be carefully analyzed, particularly for the ceilings, walls and floors. We have learned in preceding pages that light is absorbed by all the objects in a room and that their color represents the ray of light not absorbed, which is reflected back into our eyes. Every color reflects a certain amount of its tone on the other objects in a room. A strong exterior light will cause walls and ceilings to reflect their colors back into a room. Thus, it is unwise to use large areas of warm colors of great intensity in a room that gets a great amount of sunlight; nor can we use cool colors in a room that gets a very small amount of natural light. NORTH EXPOSURE A room having a north light or north exposure receives no direct sunlight and is a shadowed room. The reflected light from its walls will be of a cool quality. Therefore, for this type of room the fol lowing warm colors can be used with great success: yellow, gold, yellow-red or orange, cherry, rose and, in fact, all the colors that appear in the warm section of the circle of hues (Fig. 20). Because the light in north rooms varies but slightly in quantity and quality, it is much favored by artists because it is a splendid room in which to match colors. SOUTH EXPOSURE Here we start coming around the com pass to the warmer light, for the south exposure is influenced by the bright sunny west exposure the greater part ofthe year. Because of the great amount of light and sun entering south rooms, they are much favored for living rooms. In these rooms can be used light and airy tones of cool colors, such as green, light blue, green-yellow, blue-green, silver, light orchid, olive, etc. Light grays and silver grays can also be used where a neutral color is desired, with bright, harmonious furnishings. EAST EXPOSURE While the east side of the home receives the early morning sunlight, this light is not considered a really warm light in the sense of the west exposed room. The rays of the sun from the east are hard and give a harsh look to colors. As a result, it is advisable in a room with east exposure to stay more in the neutral color scope--colors that are neither particularly warm nor cool. Such suggested colors would be light gray, ivory, cream, buff, putty and gray-tan. Certain warm colors of the type used in rooms with north exposure can also be used, especially where the windows facing the east are quite small. WEST EXPOSURE The source of light which enters rooms with west exposure generally is warm est of any section of the compass, par ticularly dining the entire afternoon. Toward dusk the light becomes soft and seems to mellow all colors. Such a room can use colors in the cool range of the spectrum, bearing in mind, of course, to keep all wall and ceiling colors in soft tones so that the reflection will not be too startling and will not reflect too great a color change into the room. In a room of uncertain exposure where west light conflicts, say, with east light, neutral colors are desirable. 11. GLD 040041  Living Room Alcove above has been made bright with celanese striped gauze, lined valance and cascades faced with pale lavender. Walls are pale lavender--holdbacks ofbrass after the Greek Key pattern. THE mODERfl OlODE IN WINDOW DRAPERIES Correct design, pattern and colors of draperies are most essential to perfect harmony in the interior decorating scheme. Draperies pro vide that final touch of the artist that makes the home a place of charm and beauty. Examples shown on this page are noteworthy of the interior decorator's art. The library above offers an other cool note of pale green walls, elfgreen Speed-Wall wood work, and a nubby weave dra pery fabric of rayon and cotton in the same green. Soft effect cornice finished in gold rosette and gold holdbacks and rosettes. To the left: Any sun room kept in the cool scheme of tans and greens is delightful both summer and winter. Walls are Speed-Wall medium buff color-- Venetian blinds painted the same color with Florida green tapes. Draperies are of sail cloth per pendicularly striped, in various shades of brown, tan and green. Relnvr is an iinimul trimming for French doors. Draperies are hung on swinging cranes to facil itate door opening. Walls are in flat cream color, Venetian blinds in white with brown tapes. Dra peries of sunfast cotton rep-- green-blue--unlined, holdbacks tomatch withbrown starrosettes. The Frenchy type scheme above, with Glidden Speed-Wall buff color, light orchid in the same paint for the woodwork. Draperies of a deep orchid gauze. Scalloped wood cor nice outlined in light orchid, wood valance in the buff color with rope and tassel trimming on the valance.* * This daring color scheme of a modem bedroom to the right has buff walls, sky blue woodwork, Venetian blinds painted sky blue with deep blue plum tapes. Dress ing table skirt and draperies of the deep blue plum satin--dra peries faced with the same blue as the blinds and edged with a gold cord. Blue cord holdbacks and gold rosette. A band of blue at the top of the dressing table, mirTor base in pale gold. 12 GLD 040042 COLOR FOODOOIEOIOLS ... IOTERIOR DECORATIOG Every home is a separate and distinct subject to be treated for color ... no two are alike. Size and arrange In selecting color schemes for rooms, the wall colors should first be selected, followed by a choice of har ment of rooms, type of floors and woodwork, furnish monizing floor and ceiling colors. As stated, walls 4 ings and exposure are all factors in deciding what should generally be light, with bright colors being used colors can be used to best advantage. as accenting colors in the form of trims. Bright colors I 4 Regardless of the varying situations found in different homes, there are certain fundamental laws of color harmony, as discussed in the preceding pages, which on walls are usually avoided except where the wall space is well broken up by windows, doorways, etc., or where the room is unusually dark. can be followed with satisfactory results. In selecting The ceiling is generally the lightest color in the room 4 the colors for a room, exposure is the first factor to being a shade or two lighter than the wall color. Un 4 be considered. On page 11 are explained the best colors to use in rooms having north, south, east and west usual effects can sometimes be achieved with dark colored ceilings, but it is usually wise to secure the help 4 exposures. The next factor, and a very im 4 portant one, is to decide whether the room is going to be com 4 pletely redecorated and refur nished from start to finish as to 4 furniture, drapes, rugs, etc., or of a decorative expert before using this idea. To begin with, the room must be a type which can stand this radical treatment . . . dark ceilings have the effect of making the ceilings look lower. Except in rare cases, the floor is 4 whether the present furnishings and accessories are to be used in the darkest area in the room, particularly when the furnish 4 the room, with perhaps only a note of freshness added here and ings are light. Floors act as a foundation for the room and there through the medium of thus should radiate strength. bright colored slip covers on fur The baseboard usually carries niture, a rug dyed a different the tone of the floor. color, new draperies, etc. Three colors are usually con 4 If the room is to be completely Even cloeeta todayshouldbe treatedcarefully siderednecessaryto make a really redecorated, practically any har at to color. When the closet door is opened, interesting room. One color is monious selection of colors can the closet shouldpresent a contrasting color used for walls,with a lighter color 4 be made, keeping in mind the exposure of the room and the scheme that harmonises well with the room interior. for the ceiling. Then a supple mentary color is selected for use to which it is to be put. If the present furnishings the trim which harmonizes well with the walls and are to be retained, there is, naturally, a color scheme with the predominating color of the furnishings in the 4 already present and the wall and ceiling colors should room. This color is usually selected for emphasis and be selected with the idea of forming a harmonious is frequently referred to as "just the touch of color background for the furnishings. that makes the room." Walls, ceiling and floor comprise what might be termed the "shell" of the room. As a background for the fur nishings, they must tie the furnishings together har moniously. Soft, light colors, including gray, are most used for this purpose. Gray, bong an intermediate step between white--which contains all colors--and black--which has neither light nor color--is a neutral shade which acts as a harmonious background for prac tically any type of color scheme in home furnishings. From nature we get the banc idea for room decora tion. The light blue and white of the sky tones down to the light greens of the trees and the dark brown of the earth. In a room this corresponds to a light ceiling, slightly darker walls and a dark floor. One further thing to remember is that color schemes of rooms adjoining each other and visible to each other through large doorways should be carefully selected so that the colors do not clash, but flow into each other harmoniously. In selecting colors for walls and woodwork, there is a law of dominance which demands that the amount of area occupied by one color shall be considerably greater than the area occupied by the othercolor. A like amount of each of two colors in area is rarely satisfactory. Throughout this "Age of Color" book you will find suggested color schemes for interiors and exteriors which are basically authentic according to the fun damental laws of color harmony. 13 GLD 040043 BE nEIGHBORLY.. The neighbor to be blessed is the fellow who loves his hornand his family . . . who is considerate of everybody and ever' thing in the community . . . who keeps up his property, cot stantly improving and beautifying his home and grounds . . who paints his house with a color scheme which wili not detract from the beauty of adjoining homes, particularly homes set close together. GLD 040044 U L E N I N G THE II O M E INTO A COMMUNITY TO BE PROUD OF . . - Here and there dotted throughout the nation one finds communities that enjoy far-reaching reputations for their delightfully beautiful homes and artistic land scaped surroundings. Sometimes these picturesque communities comprise only a relatively small area, but no matter how small or how large, these show places of the locality are invariably known and pointed to with pride. These much admired communities are not necessarily comprised of costly homes with extensive grounds . . in fact, in the majority of instances, the homes them selves are small and inexpensive, occupying lots with an average frontage of from 50 to 100 feet. It isn't money invested originally or the cost of maintenance that gives to such a community the effect of a beau tiful setting, clustered with colorful jewels ... no indeed, nor is it the design, the modem treatment or the newness of the homes. What, then, is this thing that makes a community stand out by itself in its self-contained beauty? Look for yourself and you will agree that the answer is . . . color . . . color harmoniously employed not only on the individual homes but on each home in relation to adjoining homes and the general community color scheme as a whole. The color employed on the individual homes has been invariably studied carefully to enhance the natural beauty of the home's architectural lines and to make this architecture fit into nature's colorings in the land scaping scene. Spots of color here and there through the grounds provide a delightful accent for the color scheme of the home and the entire community. These spots of color are accomplished through brilliant, deco rative treatment of bird houses, lawn furniture, trel lises, fences, rain-barrels, etc. It will also be observed invariably in these strikingly colorful communities that considerable license has been taken by home owners in the use of more brilliant hues and more than the conventional number ofcolors ordinarily re lied upon for exterior decoration. Porches will be found painted in colorful and con trasting hues that harmonize with simi larlycolorful shutters, flower boxes, window casements, raintroughs, etc. The good neighbor realises that a home not kept up, or a home with a decorative treatment that does not harmonise with nearby homes, can jeop ardise the attractiveness of the entire community, its property values and its income from rentals. Neighborhood pride as well as individual home pride is essential to accomplish a smart community effect. It is well worth the consideration of the individual home owner to study the community general color scheme before deciding on the color treatment for his home because where a community as a whole is beau tiful, there is always a waiting list among those who wish either to rent homes in the community or to buy properties outright. Vacant property sells or rents readily at greatly in creased prices in colorful communities. In a very short time a community is fully built up. Those who erect new homes have so much pride in the community that they select only artistic designs that enhance the general character of the neighborhood. In smart looking communities of homes artistically decorated and properly maintained will be found the dependable citizenry of the community . .. those who are proud of their homes . . . proud of their commu nity . . . proud of the country in which they live. Smart lendeceping end gerdening, elong with colorful hendling of lewn furniture, trellieee, fence*, bird houeee, ate., produce e eetting for a homeof which tfiaowner can be juetly proud. . IS GLD 040045 MODERN DAY EVOLUTION OF t h e DUTCH COLOniflL d es ig n The original Dutch Colonial design, with its gambrel roof and ample space on the second floor, was evolved by the early Dutch settlers in the United States, on Staten Island, the latter part of the eighteenth century. This design subsequently met with such popularity that the modem adaptation, illustrated above, has become one of the most popular and practical styles of architecture in this country. Although usually painted in light colors, this home lends itself to a carefully harmonized dark color combination of the type shown at the left. Color combinations used above: Roof--Glidden Endur ance Shingle Stain Maroon. Body--Glidden Endurance Paint White. Trim--Glidden Endurance Paint Vert Green. Upper left: Roof--Endurance Shin gle Stain Yellow. Body--Endurance Paint Cottage Brown. Trim--Endur ance Paint Cream. Lower left: Roof--Endurance Shin gle Stain Light Green. Body--Endur ance Paint Pearl Gray. Trim-- Endurance Paint Old Ivory. Lower rifht: Roof--Endurance Shingle Stain Dark Brown. Body-- Endurance Paint Cream White. Trim --Endurance Paint Cottage Brown. GLD 040046 I. WHEN IT COMES TO PAINTING not show the dirt so readily. Each house in a city block should look different, but should harmonize t h e OUTSIDE OF a HOmE.. with its neighbors. In different sections of the country there are certain colors to be avoided. In Georgia red clay is the natural A home owner does many things when he paints his home. First of all, he beautifies the surface . . . adding color and cleanli ness. Second, he gives his key which becomes monotonous to the Georgians. In sand states like Michigan, people are accustomed to seeing miles and miles of nothing but sand and as a result respond quickly to colors which neutralize the monotonous yellowish effects. In mountain states like Colorado, there are blues and smoky grays which home a protective coating people attempt to counteract with harmonizing that defies wear and colors. Natives of Wisconsin are "green-minded" due weather. And third, he to the fact that in the summer the trees and water are builds home pride that re naturally green, while in the winter the evergreens flects a better at maintain a green hue. As a result, colors that go well mosphere for his with green are preferred. In New England and along whole family. In selecting a color scheme for a home, the sea color schemes are popular which, to quote an old saying, "capture the blue of the sea and the white of the crest of the wave." the first factor for One thing is certain . . . judgment in handling color consideration is the requires understanding. The painting and decorating type of architec craft, more than any other, has the opportunity to I People who take pride in their homes appreciate the impor tance of smart entrance-ways. A rather unusual doorway is one of the type shown above. ture. Proper color treatment helps even the best of architecture to study color and color effects, to know color . . . not only as paint appears on charts or in the can, but also as it appears after it has been applied on the surface. But color is not the only important question to settle look better. The when painting a house. To secure a perfect paint Dutch Colonial home, for example, usually lends job a quality house paint like Glidden Endurance a itself to plain white or to the more conservative, Paint should be used . . . and applied by a master quiet colors for the general decorative treatment . . . painter. "Cheap" paint is a poor investment. In an > while other types may require brighter or heavier shades. Note the upper illustration on the opposite outside painting job the cost of the paint represents approximately one-fourth of the total cost--the labor I page. Its white body paint with green trim makes a delightful combination of colors. of application, three-fourths. When "cheap" paint fails in a short time and new painting is necessary, the cost Color can solve architectural problems. Light colors make a small house look larger--dark colors make a of labor more than offsets the original savings made by buying "cheap" paint. I large house look smaller. When light colors are used Before painting, the surface should be carefully on a house overly large, a dark color trim will help prepared, and then given a coat of Glidden Base- I to reduce the apparent size of the house. Trim colors Coat, the perfect primer. Remove shutters and on houses too tall should run horizontally; on houses blinds for painting. ft too low, vertically. A well painted house is one of the best investments I Buildings too tall for their width may be made to look lower by the use of a dark color on the upper a home owner can make. It keeps its youth and reflects credit on the owner. body and a lighter color on the lower body. On houses too wide and too low, the use of dark colored roofs should be avoided. On large homes brightly colored ft shutters take up some of the wall space and tend to Proper handling of make the windows look wider. the decorative ft Surroundings are also of vital importance in selecting scheme around windows can do color schemes. Homes surrounded by trees and green much to enhance shrubbery usually look best in pure white or the lighter colors. Houses located on a hill or apart from their neighbors, and which have very little foliage and few trees to enhance their beauty, look best in richer, darker tones that do not make them stand out the beauty of the home. Gay, bright shutters often add a touch of color that makes the home exterior pic too much in the community picture. ture complete. Houses in the city, where dirt and smoke soil them quickly, lean toward the darker, grayer colors that do a 17. GLD 040047 11 SlfllflEO SHinGLE COTTAGE BLENDING WITH PAINTED TRIM Many such shingle homes are found generally throughout the United States, particularly in the suburbs of our large cities or in the smarter new subdivisions in the smaller towns. This type of home balances with most any setting and permits a variety of treatments in color. Its popularity began 35 years ago and continues today. This is due to a great extent to the fact that there is a quaintness and hominess about a shingle cottage that is hard to equal in any other type of home. Color combination suggested above: Roof--Glidden Endurance Shingle Stain Maroon. Body--Glidden Endurance Shingle Stain French Gray. Trim and Shutters--Glidden Endur ance Paint White. Small upper righ t: Roof--Endurance Shingle Stain Dark Green. Body--En durance Shingle Stain Weathered Gray. TrimandShutters--EndurancePaint Vert Green. Lower right: Roof -- Endurance Shingle Stain Medium Green. Body-- Endurance Paint Leather Brown. Trim and Shutters -- Endurance Paint Light Buff. Lower left: Roof--Endurance Shingle Stain Dark Brown. Body--Endurance Shingle Stain Light Brown. Trim and Shutters--Endurance Paint Cream White. ltl' GLD 040048 u m m i iT S T T T m $T n T T T T T T T T T T X THERE'S JOT OF EIVIOG IN A HOUSE THAT'S REALLY HOME WHAT GREATER SATISFACTION . . . is there for a home owner than to approach his home day after day and thrill anew each gle Stains. These stains come in a wide range of soft, non-glaring hues in grays, greens, yel lows, reds, and browns. time with justifiable pride to a smart-looking Sometimes Glidden Endurance Paint is used home, substantially and artistically painted on shingles . . . usually when brighter colors on the outside and harmoni are desired. Where paint is used ously decorated on the inside. it must be applied thoroughly Not all home owners can "WHAT IS HOME?" in order to cover the rough boast such satisfaction. Many surfaces and seal tight the are still striving to obtain that intangible something which has eluded them and which, when obtained, makes them exclaim with joy, "Now we have exactly the effect we have always wanted." It is well to remember that in the designing of homes the ar chitect relies on the factor of painting to accentuate the lines and thus gain the col lective symmetry of the build ing as a whole. Color can It is a place to lire . . a piece to relax and grow, to keep lit for life'a big job. It is a place to nourishyouthfulcharacter . . to educate and train . . to build health and individual ity .. to develop the strength and vitality of family spirit. It is the setting for a rare gem . . happiness . . and as such its personality must needs exert a friendly influ ence. Cottage or castle, it must radiate a kindly air, maintain afittingbackground. Preserve its youth and it will renew yours. Protect its beauty and it will repay in countless home qualities. Let cheer characterise its atmos phere and in turn it will beget cheer in all occupants and guests. sides and lower edges of the shingles against the penetra tion of moisture. Only a high quality paint like Glidden Endurance Paint will flow smoothly and uniformly, lay ing a protective coating over a surface that is difficult to treat with inferior paint. Brightly painted trims, as shown on the opposite page, enhance the beauty of the stained shingle cottage. make some homes look larger . . . homes of simple design built of expensive materials can be toned up with color to give effects of elegance, thus greatly enhancing the beauty and general appearance as well as increasing property values. The proper treatment of the exterior of shingle homes is extremely important. Shingles are subject to rot and decay and furnish a site for fungous growths unless given thorough protection. For this reason Glidden Endurance Shingle Stains are made with a creosote oil base that enables them to penetrate deep into the wood ' A brightly painteddoor way makes the entrance to a stained shingle home inviting . . . and adds a touch of beauty that is desirable to the com plete color picture. and kill off the reasons for shingle decay. The shingle homes shown on the opposite page owe their beauty to Glidden Endurance Shin IO* GLD 040049 As used in America today, this type of home is an evolution from the Early Spanish Mission. It came into use in the early part of the Eighteenth Century and started in the States adjoining the Mexican Border. The stucco design was gradually adopted throughout the Southern part of the United States. In warm climates where there is plenty of sunshine, foliage and flowers all year around, to lend a colorful background, stucco homes may be painted in vivid colors with brilliant trims. Color combinations above: Walts --Glidden Liquid Cement Coating Tinted Tea Rose. Exterior Wood work-- Glidden Endurance Paint Vert Green. Timbers--Glidden Oil Wood Stain Mahogany. Upper left: Walls--Liquid Cement Coating White. Exterior Wood work--Endurance Paint Medium Blue. Lower left: Walls--Liquid Cement Coating Tinted Light Green. Ex terior Woodwork -- Endurance Paint White. Lower right: Walls--Liquid Ce ment Coating Tinted Light Cream. Exterior Woodwork--Endurance Paint Cottage Brown. 20- COLOR FOR SOUTHERn CLIfllES . . . Climates influence home exteriors ... in architectural design, in ma terials used, and in the use of color for decoration. The strong sun Homes that look best in brilliant color effects require, more than all others, the experienced judgment of the master painter. light and clear atmosphere of Stucco, as a surface, permits very warm climates, together with the delightful effects. However, noth abundant and highly colored vege ing loses its beauty so quickly as a tation, provide a setting that de stucco home whose finish is un mands the use of brilliant colors. protected against the elements. In extremely hot countries, pure Because of their coarse, irregular white or light colors with high surfaces, the walls of an unpainted reflection values are used to keep or poorly painted stucco home houses cool. This is particularly soak up water each time it rains. true of stucco or wood homes in Walls quickly become discolored. Florida, California, Texas and Rotting of timbers sets in, which Gulf Coast territories. makes costly repairs necessary. For smaller buildings, those close to the ground--buildings that The beautiful stucco walls on the buildings on the opposite page are spread out instead of upward--it thoroughly sealed with Glidden is considered good taste to use Liquid Cement Coating. This un color in a wide range of brilliance usual finish keeps stucco, brick, and contrast. However, the laws or concrete walls lastingly beauti of authentic color harmony must be followed as to general hues and their relation to one another. A typically Southern Home ia the South ern Colonial with its stately pillara. This home ia usuallypainted white or some other ful. It seals the surface . . . eliminates moisture and damp ness .. makes homes more health In climates experiencing both hot light color that reflects the light and heat. ful to live in . . . avoids costly and cold weather, full considera repairs. tion must be given to the appearance of the house in In painting stucco the paint must be worked in thor the drab, uninteresting winter landscape, as well as oughly so as to completely cover all the irregular sur in the colorful brilliance of summer time surroundings. face, thereby providing an unbroken film against the The objective is to maintain an effect that is pleasing elements. Where moisture is sealed out, stucco beauty and interesting the year 'round. is apt to be long-lived. HERE'S WHAT HAPPENS TO UNPAINTED OR IMPROPERLY PAINTED STUCCO, CONCRETE OR BRICK Only quality paints should be used on brick walls. The photograph below reveals what happens in a short time where cheap paint is applied. The paint peels offunevenly, making; it necessary to scrape the walls before repainting, thereby greatly increasing application costs. concrete walls. Water soaks in . . . the walls become discolored . . . soon dry out and crack. A coat of waterproof Glidden Liquid Cement Coating would have prevented this. 21 GLD 040051  Upper left: Roof--Endurance Shingle Stain Red. Body--Endurance Paint White. Sash only--Endurance Paint Black. Trim and Shutters--Endur ance Paint Vert Green. Lower left: Roof--Endurance Shingle Stain Dark Brown. Body--Endurance Paint Centennial Brown. Sash only-- Endurance Paint White. Trim and Shutters -- Endurance Paint Flesh Tint. Lower right: Roof--Endurance Shin gle Stain Dark Green. Body--Endur ance Paint Silver Gray. Sash only-- Endurance Paint Black. Trim and Shutters--Endurance Paint Medium Blue. 2X A CHARMING HOME in THE EARLY RfllERICRA MRER This type of architecture, commonly known as the Cape Cod House, had its origin in the 18th Century at Cape Cod, throughout Southern Massachusetts and some sections of Rhode Island. In the original, true type, the outstanding feature was a central chimney supplying draft for at least three fire places. This type ofarchitecture lends itself ideally to interesting color combinations in exterior paint treatment. Color combinations used above: Roof--Glidden Endurance Shingle Stain Medium Green. Body--Glidden Endurance Paint Cream White. Sash only--Glidden Endurance Paint Black. Trim--Glidden Endur ance Paint White. Shutters--Glidden Endurance Paint Vert Green. GLD 040052 EXTERIOR BEAUTY v o it homes. Here much importance is attached to the furnishings . . . and color treatments must be in keep ing with the architectural style. Simplicity plays an E A It L Y AMERICAN HOMES important role in the matter of furnishings, and color selections are usually likewise simple and not Many home owners take great pride in being authen overly strong or colorful. tic. The architecture, the construction, the materials used, the furnishings, and even the landscaping of Generally speaking, an outstanding characteristic of their homes must be faithful portrayals of cer the Early American home is tain periods. One of the most popular of those "serviceability." Everything architectural styles is the Early American, or about it is simple, yet sub Cape Cod. stantial. There are few fancy frills. Doors frequently are shut Naturally, the owner of such a home wants everything about it to be authentic . . . including both the interior and the exte rior decorating. From his point of view there is a sense ofunequaled tered, like windows, and often have small leaded glass windows above them. Chimneys are large to accommodate the flues of several fireplaces. satisfaction in knowing that every factor, in and about his Reminiscent of Early Colonialdaye in the old Clipper Ship. Small models of ships Modem adaptations of this style home, is beyond criticism as to patterned after this design are frequently have added a few new ideas; but t its true type and styling. used in home interior decoration. on the whole the Early American home retains its early character Because of that fact, one must be certain that color istics of simplicity and comfort. recommendations for such homes are strictly in keep > ing with the architectural style in question. For even In nationally-advertised Glidden Endurance Paint, though you may have in mind certain color deviations with its wide range of carefully selected colors, owners 9 which seem good . . . they will not be acceptable to of Early American homes are assured the authentic I the owner unless they are authentic. touch they desire in their home exteriors. Further more, they are assured of tonal beauty that will with The illustrations of an Early American home, on stand the wear and tear of the elements. the preceding page, show several authentic color treat ments for this style of architecture. In the upper pic ture, for example, you will note that four distinct > colors are used . . . green on the roof and shutters, > cream white for the body, black for the sash, and white for the doorway, window trim and flower boxes. The dominant color, of course, is the cream white for the body . . . and the roof, sash and shutters merely lend a pleasing variation that breaks the monotony, yet remains in complete harmony. It is in work such as this that you can not only make t a real contribution to the home owners of your com 9 munity, but also establish yourself as a dependable authority in your 9 business. For, in the final analysis, Interiors of Early American homes such jobs entail not alone the are usuallysimply proper application of good paint, but the proper selection of colors, decorated, al though neat and tidy in appear as well. ance. Plain, var nished floors are not uncommon. The same thing is, obviously, true about the interior decoration ofsuch 2.'l GLD 040053 Above: Roofend Timbers--Glidden En durance ShingleStain Red. Body--Glidden Endurance Paint Old Ivory. Window Trim--Glidden Endurance Paint Cottage Brown. Right: Woodwork end Roof--Endur ance Shingle Stain Maroon. Body--Endur ance Paint White. Windows--Endurance Paint Colonial Yellow. Below: Roof--Endurance Shingle Stain Medium Green. Body--Endurance Paint French Gray. Woodwork end Windows --Endurance Paint Thistle Green. BRICK HOMES ENGLISH AMI FHENC1I DESIGN To the left: TUDOR, Early English archi tecture developed about the Fifteenth Cen tury - . . combination of painted brick and stucco with painted wood trim. Center: ENGLISH COTTAGE type, known as the Cottswald, developed in English archi tectural design which had its origin in the Sixteenth Century. Below: NORMANDY, farm home type, from the North of France, dating from the Con quest (the Tenth Century). '24 3 3 3 3 -3 3 3 3 3 3 3 3 3 3 ) 3 3 .3 3 3 3 3 3 3 3 3 3 3 COLOR TRERTfflEflTS It II I I K HOMES . . . use ofpainted brick and stucco with painted and stained wood trim ... a combination which is growing in favor. The stucco in such homes absorbs moisture in the same way asbrick and shouldalso be treated with a protective coating. In recent years there has been a definite trend toward the painting of the exteriors of brick homes . . . both from the standpoint of appearance and of preservation. White is much favored for the English type of home as shown, while the Normandy type home looks well in French gray or other light tints. While brick is one of the most permanent materials While many home owners prefer white fronts, very used in building construction, it light tints such as green, French may often be improved in ap gray, and other pleasing colors pearance by the application of can be used to secure individu paint. The surface immediately ality. For the trim of such becomes more attractive ... the homes, brilliant splashes of resale value of the property in colors like green or blue on the creases. If light colored paints shutters are desirable. Where are used, with high light reflec pressed brick or ornate brick is tion values, the exterior takes on used and it is not desired to a bright, cheerful appearance change the appearance, the north that arouses attention and ad or storm sides of the home miration. should still be finished with a transparent moisture-proof From the standpoint ofpreserva coating. Decorative effects can tion, it must be remembered that be secured on such homes by brick, cement and stucco are all painting the corners as well as more or less porous. the lintels and cornices. The scale above depicts what happens during a During a long rainy season, prob ably a ton or more of water is ab sorbed by an unpainted brick structure, which not only puts driving rain storm to an unpainted brick home on the left as compared to a painted brick home on the right. 11 is conceivable that a large struc ture constructed ofordinary rough brick would, during a protracted raining period, absorb a ton or more of water in its walla. Where old brick structures are painted and the mortar between the bricks is crumbling, it is best to point up the structure before an unnecessary strain on the applying paint. If deposits of salt framework, but also creates a damp, unhealthy in have been brought to the surface by absorbed rain terior atmosphere. The moisture penetrates to the water, these deposits should be removed by dry brush wood framework, decay sets in and in time costly re ing or by scrubbing with water. New brick struc pairs are necessary. More fuel is needed for heating. tures should preferably be allowed to dry out for a few By painting bricks with Glidden Endurance Paint or months before painting. The priming coat in such Glidden Liquid Cement Coating . . . either of which improves the appearance and provides a waterproof cases should contain a good amount of Glidden Spar Varnish to act as a sealing film. protective surface ... the maintenance of brick homes can measurably be decreased. Factories, stores, light shafts of office buildings, homes, On the opposite page are shown various types of brick area ways of apartment houses, retaining walls, and other places where brick is used extensively are all sub homes which have been treated with paint. The Tudor ject to painting treatment from the standpoint of ap home at the top of the page is made interesting by the pearance, preservation and reflection of light. Familiar light!, particularly in large cities, are narrow etreets lined svith rows and rows of red brick or wood houses, ell of the same general design of architecture. Since red brick has a light reflection value of only IS or 20 per cent, these houses absorb the light and cut down on illumination ... presenting a drab uninteresting ap pearance. If the bricks of these homes were painted srith white Glidden En durance Paint, the reflection value would be failed to 80 per cent or more ... the buildings would be transformed n appearance and the street! would seem to be flooded with light. If colored peintm are desired, owners of neighboring houses should get together end carefully select these colors so that they harmonise, at the color of one house would tend to reflect itself on Its neighbor due to the feet that the houses ere so close together. 2.%. GLD 040055 WITH LAItGE, FLAT EXTEKIOllS This type of architecture is distinctly contemporaneous. It is so new that there is no history back of it except the Art Nouveau style of architecture as developed by the Germans some twenty-five years ago, and in the last few years readapted by American architects who find this type of construction ideally suited for air conditioning. The flat, unbroken surface areas of concrete or stucco lend themselves to inter esting body shades and bright trimming. Because they provide colorful, waterproof beauty, Glidden Endurance Paint and Glidden Liquid Cement Coating are both excellent products for painting the modern home. Color scheme suggested above: Body--Glidden Endurance Paint Light Buff. Trim--Glidden Endur ance Paint Medium Blue. Garage Doors--Glidden Endurance Paint Orange. Upper Left: Body--Endurance Paint Silver Gray. Trim--Endur ance Paint Orange. Lower Left: Body--Endurance Paint Centennial Brown. Trim-- Endurance Paint White. Lower Right: Body--Liquid Ce ment Coating White. Trim--En durance Paint Thistle Green. 2<i GLD 040056 a. 9 9 9 The brilliant background provided by nature in azure skies, turquoise water, green trees, and yellow aanda 1 will absorb almost any hue or combination of colors providing, of course, that those colors harmonize 9 according to the fundamental laws of color harmony. 9 For outdoor furniture, boat*, ca noe*. etc., use Glidden Speeden 9 amel, Ripolin Enamel, or Glidden Spar Varnish. Glidden Porch and Deck Paint is treat 9 for poichc* or boat deck*. 9 9 9 Color Al'onnilr in the 9 o u t -o f -noons l i f e 9 There is practically no limit to the brilliance of colors that may be used in good taste in the decorating wi schemes for lake and summer homes, buildings, piers, boat houses, swings, beach furniture, row boats, sail boats, 9 canoes, surf boards, diving platforms, engine rooms, etc. 9 But ... it must be remembered that only high quality paints should be used because summer lake properties must withstand excessive moisture due to their location on the water front. Also, such properties are used only a portion of the year and during the cold weather months the cold, damp atmosphere within the 9 buildings and the normal accumulation of dust, as well as the condensation of moisture on the walls, ceilings, woodwork, etc., have a tendency to destroy the 9 lustre of the paint. Therefore, Glidden paints that withstand exposure well and can be washed frequently are highly desirable. Glidden Endurance Paint is unexcelled for exterior walls . . . Speed-Wall for interior walls. For electrical equipment, motors, etc., use Glidden Metalliteor Implement and Tractor Paint. Saggcftlrd Color Srlicmow for SUMMER COTTAGES BODY TRIM End. Paint White ' Ciimson End. Paint Light Site 'Cream White End. Paint Cream * Medium Blue End. Paint Silver Gray *Thtsile Green End. Paint Flesh Tint * Orange 9 9 9 9 Ok 9 GLD 040057 THE SUBURBRIl HOflIE . . . SETTING A I* AIIT FIIOM ITS NEIGIIHOltS In suburbs, particularly those formed by new real estate developments, homes are often built well apart and out in the open where they lack the setting or decorative background afforded by trees and shrubbery. These homes usually require a distinctive color treatment because, like jewels in very plain settings, they must of themselves provide their major individual beauty. Such homes are more exposed to the elements than the average home, and require a high quality paint like Glidden Endurance Paint that forms a tough, wear-resisting surface against the ravages of the sun, rain, sleet, snow and dust. Color combinationa a bow: Aoo/--Glidden Endurance Shingle Stain Medium Green. Body and Trim--Glidden Endurance Paint White. Body Shingla*--Glidden Endurance Shingle Stain Light Green. Saab Only-- Glidden Endurance Paint Black. Cowar Laft: Roof--`Endurance Shingle Stain Dark Green. Body--Endurance Paint Cen tennial Brown. 77im--Endurance Paint Flesh Tint. Cowar Cantar: Roof--Endurance Shingle Stain Dark Brown. Body--Endurance Paint Light Sage. Trim--Endurance Paint White. Cowar Rifht: Roof--Endurance Shingle Stain Medium Green. Body and Trim-- Endurance Paint Old Ivory. Body Shinglaa --Endurance Shingle Stain Maroon. GLD 040058 s a S a s s s s ' COLOR FOR THE PRIVATE OARAGE <46ove; Garage. Roof--En durance Shingle Stain Dark Green. Body--Endurance Paint Light Buff. 7"rim Endurance Paint Centennial Brown. Right: Garage. Roof--En durance Shingle Stain French Gray. Body--Endurance Paint Dark Green. Trim-- Endurance Paint Flesh Tint. COLORFUL CLERLlLinESS THAT ATTRACTS TOURISTS ........................ What else is there but color and general appearance in tourist camps to attract the split second atten tion of motorists, traveling at high speeds, and induce them to drive in off the highway? Investigation among tourist cabin operators shows that tourists "take a chance," as they put it, on attractive, newly painted camps, with the thought that if cabins are well painted out side, they are probably clean inside. Bright, harmonizing colors that are not gaudy attract the better patronage. Above: Barbecue Stand. Roof-- Glidden Endurance Shingle Stain Medium Green. Body--Glidden En durance Paint Colonial Yellow. Trim --Glidden Endurance Paint White. * --i *-n an , ^ I...J B| > - Above: Cottages. Roof--Endurance p-:v Shingle Stain Red. Body--Endurance Paint Light Sage. Trim--Endurance Paint Cream White. For interior*, use Glidden Speed-Wall and Jap-A-Lac. llr': Left: Garage. Roof--Endurance Shingle Stain Dark Brown. Body-- Endurance Paint Buff. Trim--En durance Paint Vert Green. ' fel w i in. GLD 040059  Birdhouse: Root--Jap-ALac Enamel Apple Green. Body--Jap-A-Lac Enamel Golden Yellow. * Trellis: Jap-A-Lac Enamel Pale Blue. . :io PORCHES THAT ItlXMl WITH N ATI! Hi: The desire to spend idle hours out of doors has made porch life an important part of modem day living. Whereas years ago porches were usually fitted out with discarded furnishings, today porch effects are planned with much the same care as that given to interiors. Remarkably beau tiful designs of porch furniture are being used. As a result, the paintable surfaces that provide the background for such fur nishings require modem color treatments. Since the outside porch is exposed to the weather, finishes must be resistant to moisture and sunlight, as well as to ac cumulations of dust, dirt, smoke and grime which gather on the surface and necessitate regular washing. Glidden Exterior Paint Products supply lasting, colorful, washable finishes for porches and porch furniture that are "in step with the times." Porch: Ceiling--Glidden Spar Varnish. Shutters--Glidden Endurance Paint Medium Blue. Walls--Glidden Endurance Paint Cream White. Flooi--Glidden Endurance Porch and Deck Paint Medium Gray. Window Sash--Glidden Endurance Paint White. Cr--- v -- , t- i GLD 040060 & & & p 9. 9 p p Pi Pi p 9 p p p i p A IlE A MARK OF DISTINCTION p s Successful farmers realize that good paint properly applied ... on homes, barns, farm buildings, and implements . . . 9 has a practical, two-fold value. It adds to the attractive, prosperous appearance of a farm ... a well-painted farm 9 looks better, sells more readily, and brings more money. Then too, good paint protects the surface from the ravages P of the elements . . . from sleet and dust storms as well as from the intense heat of the sun. Because of their bright, P vivid, natural surroundings, farm buildings lend themselves to colorful paint treatments. Glidden Paints provide color P At the top of the page the color combinations are: and lasting protection for everything on the farm. Barn -- Roof--Glidden Weathercote Asphalt Coating. P Body--Glidden Endurance Bam Paint Red. Trim and Fence--Glidden Titan-O-Zinc Outside White. Cupolas-- P Glidden Metallite. House--Roof--Glidden Endurance Shingle Stain Dark Brown. Body--Glidden Endurance Paint White. Shutters--Glidden Endurance Paint Vert 9 Green. P Corn Crib--Roof--Endurance Shingle Stain Light Green. Body--Endurance Bam Paint Red. Door--Endurance Paint White with Vert Green Trim. 9 Tractor--Implement and Tractor Paint: Top--Yellow. Hubs and Motor--Fordson Gray. Seat and Wheels-- Green. Implement and Tractor Paint makes all metal objects around the farm rust-proof. 9 31 GLD 040061 Pflini FAILURES TO GUA11D AGAINST Susceptible 1`oiaUi Wblcb Should lie Periodically Inspected to Avoid Costly ltepuir Ullls Appearance and protection are the two principal reasons for painting. As to the need for protection, the loss by decay in the United States is greater than the loss by fire. There are two principal reasons for this terrific annual loss. The first is because the surface is painted too late; the second is because inferior paint is used ... paint which fails to afford the proper protection against the attacks of driving sleet, rain and snow, the blasting action of dust storms, rapid expansion and contraction caused by sudden and excessive changes in tem peratures--hot sun, standing water, etc. Around the home there are certain vulnerable points to watch. Dripping from flashings that leak soon causes damp surfaces which become soggy and decayed... poorly fitted joints at window casings let in moisture . . . porches without ventilation under them cause blistering . .. porch roofs, where they join the main part of the house, leak long before the damage is noticed... sidings which have worked loose rot quickly on the under sides . . . dormer windows must be watched for leaks in the roof. Before repainting, by all means the surface should be properly prepared Scrape off paint that is scaling . burn off peeled or flaked paint... re place warped or loosened boards . . putty up all cracks or nail holes, etc Smooth preparatory surfaces insure perfect painting jobs. , t>c . c3^ *?$*** t ' ' A"**, vr GLD 040062 * THE f l o w of Dining Room ... colors should be cheerful and harmonize with living room or hallway, which ever the dining room adjoins. Hallway . . . the entrance to the living room -- its colors should blend with the furnishings of that room. Living Room . . . gath ering place for the family and guests -- its color treatment should be distinctive. THRU THE H0H1E The application of color to a home, as a whole, should follow the same general principles as the application of color to a single complete room, where furnishings, floor, walls, trim, ceiling, etc., are all taken into consideration. The rooms in a home must harmonize with one another, in rela tion to position, contact and general tone, just as the details of each room must be harmonious. While each room in a home is usually treated individually, and frequently with different colors than those used in other rooms, yet there can be and should be a pleasing, harmonious flow of color through the home . . . the different rooms contributing to the collective color scheme. HARMONY IN Many factors enter into the development of a pleasing flow of color through the home. Such matters as architectural style and arrangement, for example, often have important influence in the selection of the general color scheme. Bedroom . . . the place for individualistic treat ments of colors that soothe and aid repose. Bathroom . . . bright colors pre dominate . . . but they must cause no sharp clash with ad joining rooms. Sometimes a dominant color is keyed throughout a home, with sufficient changes, in ceilings and walls and trim, to avoid monotony and lend a tone of color contrast. At other times the flow of W3 color includes definite variations ... for such rooms as the nursery, the library, etc. The im portant matter to keep in mind is the fact that there must be no sharp, harsh contrasts which may irritate. There must be a smooth, harmoni ous blending, even though there is a change in color treatment. Kitchen . . . the place -a Even where individual rooms are treated in brilliant colors, with little similarity in the carry for cool color* that blend well with the dining room over of color schemes from one room to another into which it opens. ... as long as the colors seen by the eye at one time are harmonious, there will be no actual color conflict. a nn GLD 040063 Entrance, above Bod/--Glidden Endurance Paint Colonial Yellow. Door, Fillara and Trim --Ripotin B.L.T. Enamel Gloat White. Roof-- Glidden Endurance Shingle Stain Light Green. Shuttara--Glidden Endurance Paint Vert Greco. Larga haUway, right: Walla Speed-Wall Flat Light Gray. Ce/l/ng--Speed-Wall Flat Delicate Green. Floora--Natural Wood Floor* with Floor* ette Varoiah. Woodwork and Door--Ripotin Q.D. Enamel White. Hand Rai/--Endurance Wood Suin Walnut and Wearctte Varaiah. Traad --Endurance Wood Stain Walnut and Floorette Varniah. Small hallway: Calling--Speed-Wall Semi* Gloaa Caen Stone. Walla--Speed-Wall Semi-Clot* Beige. Woodwork--Ripolin Q.D. Enamel Colo nial Ivory. Floor--Endurance Wood Stain Light Mahogany and Floorette Varniah. Hand Rail-- Endurance Wood Stain Light Mahogany and Wearctte Varniah. Tread--Endurance Wood Stain Light Mahogany and Floorette Varnish. EnTRflllCE fine HflLLUJflY THE WELCOME TO T1IE HOME What is more inviting than an immaculate exterior entrance to a home, opening into a hallway that sparkles with cleanli ness and cheer? A trim, attractively painted entrance lends a note of substantial friendliness; and a bright, appropriately decorated hallway bids you welcome. . The treatment of the entrance of a home should, of course, correspond with the general color scheme of the exterior. When painted it usually matches the trim, although the door, itself, is frequently stained and varnished. The hallway, likewise, should conform to the general tones in adjoining rooms, so as to maintain a harmony of color. S ! J * S s 9 9 9 9 9 34 GLD 040064 I* & & FIRST IMPRESSIONS ARE OFTEN LASTING It has well been said that "first impressions are often lasting." For that reason the appearance of the entrance and hallway of a home is most important. Here the visitor has his first glimpse of the home . . . and obtains his first impressions of not only the home, itself, but also of those who live there. Obviously, such impressions should be pleasing. & In recent years architects have done much, in the way of design and construction, to convert the old-fashioned drab, dark hallway into a pleasant, naturally lighted entry-way. Keeping pace with such devel opments, the decorative treatment of the hallway has also undergone definite changes. The hall is no longer the forgotten part of the home. & Inasmuch as the hallway is usually a connecting link between different parts of the home . . . such as the upper and the lower floors . . ; and inasmuch as it is usually possible to see adjoining rooms from it, the & hall can well be considered the source of the flow of color through the home. Therefore, its decorative treatment should blend with that of A light-colored entrance other rooms. Or, when upper floors have a different color tone than > way . . . simply treated . . . createsan atmosphere that that of the lower floors, the hallway decorative treatment can be made says "come in." A gay colored vase ...a bright rug the color tie-up between these two parts of the home. The hall, when on the door... may be used skillfully treated in this manner, blends the effects of the two elevations to provide the necessary touch of color. and eliminates abrupt changes and effects which are often undesirable. Master painters have also found that the decorative treatment of the hall must be analyzed for both day time and night-time requirements. That is to say, they must measure its color values in normal natural light, and also in artificial light. Care and skill in the selection of color schemes and treatments for halls make it possible to broaden the appearance of narrow hallways, and to make them seem more spacious and airy. Glidden Speed-Wall is an unusually satisfactory paint for hallways. It is available in many distinctive, wash able colors which lend themselves readily to use on wide expanses of walls, such as are frequently found in halls and stairways. When combined with Ripolin Enamel for the trim, and Endurance Wood Stain for stair treads and rails, it offers numerous light, airy, attractive color 3* treatments. A For exterior entrances that must keep a clean, inviting look despite exposure to the elements, quality washable finishes like Glidden Endurance Paint, Ripolin Enamel or Glidden Spar Varnish are unexcelled. nn. When entrance doors are left open, walls of hallways naturally become covered with an accumulation of dust. This explains the need for painted walls that are washable. GLD 040065 The living room takes its place as the show room of the home . . . it is also the room which usually gets the most use. As the show room of the home it must reflect the elegance of its rank compared with other rooms. Still . . . as a room in which the members of the family spend many of their hours, it must encourage livability . . . possible only where com fort, relaxation, and informal, friendly companionship are obtainable. Color treatment illustrated above: Ceiling--Glidden Speed-Wall Flat Light Ivory. Wall--Glidden Speed-Wall Semi-Gloss Blue Mist. Woodwork--Ripolin Q. D. Enamel White. Floor--Natural Floors, Glidden Floorette Varnish. ______-- Ceiling--Speed-Wall Flat White. Wall--Speed-Wall Semi-Gloss Delicate Green. Woodwork--Ripolin Q. D. En amel ColonialIvory.Floor--Endurance Wood Stain Mission Oak and Floorette Varnish. Ceiling--Speed-Wall Flat Light Ivory. Walla--Speed-Wall Semi-Gloss Buff. Woodwork--Ripolin Q. D. En amel Lime Green. Floor--Endurance Wood Stain Walnut and Floorette Varnish. G* G* G* G* G* cr Ceiling--Speed-Wall Flat Light Pink. Wall--Speed-Wall Flat Old Rose. Woodwork--Ripolin Q. D. Enamel White tinted with Mist Gray. Floor-- Endurance Wood Stain Maple and Floorette Varnish. G* G* & THE S II W \V II O O N OF Y 41 v it HO IDE & G* G* & G* :iu GLD 040066 LIVinG Rooma c c e n t in g t h e c h a r m o f t h e To bring new beauty to living rooms new furnishings are not always required. Ofttimes a room can be com pletely transformed by rearranging the furniture, add psychological influence. A room may be decorated and furnished so that it invites constant social activity ... the same room might be treated so that it inspires ing a spot of color here rest and quiet relaxation. and there in the form of a pillow, a vase, a lamp shade or a bit of tapestry -- and then painting the walls, ceiling, wood work, and often the floor with a color scheme that provides a suitable back ground. Exposure must be taken into consideration. Living rooms "glowing" with light are just as unsatisfactory as those that are "shadowed." Decorative schemes that are "too cool" are often unfriendly, just as effects that are "too warm" soon become hard to live with and monotonous. A living room should accumulate interest as it is lived in . . . the decorative color scheme for the background should be flexible enough to anticipate additions of new pieces of furniture, Most reading is dons in tho living room* Bo kind to your yea. Good lighting Asturoa ond pointod walls that profyorly roAoet the light aro essential. A few simple things like this can turn an uninteresting, conventional room into a room in possibly new rugs or rugs dyed an entirely different color. On the opposite page are beautiful harmonizing effects which it is a joy to live. . . . achieved with Glidden Paint Products . . . which The change is sometimes almost unbelievable. In a make for "better living." Because of their unusual newly painted room even the furni ture looks different ... and beauty previously hidden comes into view. The room takes on new brightness and cheer through the combination of natural light and color tone. The ItKFI-KCTION VAI.IJKS OF PAINT COI.OnS WHITE........................... ................S95S LIGHT IVORY_____ ................si% beauty and washability, Glidden Speed-Wall Flat or Semi-Gloss en able home owners to always keep the color tone in walls so necessary to make the living room truly the "show room of the home." harmonious color of the back ground brings everything in the IVORY............................ CREAM.......................... ................7558 CAEN STONE..... ................66% room into one pleasing ensemble. LIGHT PINK............ ................67% LIGHT ORAY........... ................66% Before redecorating, it is always BUFF............................... BLUE MIST................ ................66% wise to carefully study the nature of the room. No matter what the LIGHT TAN............... ................60% DELICATE ORBEN..............5958 ORCHID........................ ................55% furnishings, no matter what the size or shape of the room, there is ELF OREEN.............. ................54% SKY BLUE................... ................52% FAWN.............................. ................43% invariably a certain charm about the room as a whole. This particular STEEL GRAY........... OLD ROSE................... BLACK........................... ................ 2% charm which the home maker has contributed should be recognized and analyzed in order that redeco ration may accent the natural setting of the room. Editor'* Note] 0n#o/ Sometimes the charm of a room lies in its brilliant, modernistic atmosphere. At other times quiet, sub dued dignity is the factor that intrigues. No matter what decorative scheme is recommended, it should be authentic and in harmony. It is unwise to experiment with effects which may not be in keeping with the charm taken on by a room. It is essential to take into consideration that the home stands for harmony itself . . . and it must be under stood that color effects and designs have a definite intorosting tronds in painted walls is tho u n of varying bands of colors on walls from Boors to ceil ings* Thaos bands ofcolor graduate from dark tones of color near tho Boor to light tones of tho mamo color in tho coiling. Tho offset achieved is of recoding walls* Another now trend is tho use of diBoront colored paints on each wall of tho room* Those paints should be of harmonising colors* This idea is used principally in small rooms to make them appear larger. A third trend is tho use of paintod walls in dark shades of greens, brown, blues, etc. Such paintod walla roBoct tho light poorly and should bo used in combination with woodwork and cei7f'n|i paintod with light colored paints having high light roBoction values* There is nothing like daylight for better vi sion. Well draped win dows are necessary, but care should be taken to see to it that they do not shut out valuable natural light* 37 GLD 040067 FOll THE DINING DOOM . . . Good cheer, joy, relaxation and pleasure . . . these should express the atmosphere of the dining room. For here the cares and worries of the day are laid aside, and strict attention is given to the inner man. That is why a bright, cheerfully decorated dining room is most appropriate in the average home. Care should be exercised in the selection of colors, so that there is a harmonious blending of walls and ceilings with the furnishings, as suggested in the illustrations on this page. Color combinations used above: Ceiling--Glidden Speed-Wall Flat Ivory. Walls -- Glidden Speed-Wall Semi-Gloss Elf Green. Woodwork--Ripolin Q.D. Enamel Colonial Ivory. Floor--Glidden Endurance Wood Stain Dark Golden Oak and Floorctte Varnish. Upper left: Ceiling--Speed-Wall Flat Delicate Green. Walls--SpeedWall Flat Light Pink. Woodwork --Ripolin Q.D. Enamel Tea Rose. Floor--Endurance Wood Stain Maple and Floorette Varnish. Lower left: Ceiling--Speed-Wall Flat Cream. Walls--Speed-Wall Semi-Gloss Fawn. Woodwork-- Jap-A-Lac Enamel Shantung Blue. Floor--Endurance Wood Stain Light Golden Oak and Floorette Varnish. Right: Ceiling--Speed-Wall Flat White. Walls--Speed-Wall Flat Light Gray. Woodwork--Ripolin Q.D. Enamel Maize. Floors--Natu ral Floors with Floorette Varnish. 3tt< GLD 040068 8 ta oncals iasie beHcr . . . . in (Cheerful <oJiirroundings As a result of the importance which we, as a people, attach to the partaking of food, eating has become somewhat of a ceremony, with the room in which we eat a temple, so to speak. And now, instead of "spoons in the common bowl before the spit," we have a sepa rate room for dining purposes . . . furnished and deco rated to maintain an atmosphere conducive to the enjoyment of rich foods. t9 The dining room has passed through many changes Every consideration in the dining room, therefore, during the brief history of the American home. There emphasizes the delight and comfort of dining. Chairs was a time, in the early days of this nation, when are comfortable; there is ample elbow room; tables people ate to live ... when food was difficult to obtain, and luxuries were few. Today, however, the culinary arts and our social progress have so changed our mode of life, that there are now many who "live to eat." are narrow, to permit easy conversation; rugs are deep; and decorative effects are bright and cheerful. All eliminate conflict of emotions, establish harmony, and tend to permit full enjoyment of meals. When planning the decorative treatment of the dining & room, consideration should be given to its position in relation to adjoining rooms. For, while it sets itself apart by the nature of its furnishings and uses, in the & final analysis, the dining room is part of the ensemble, and should harmonize with the general flow of color through the home. Care should be taken to select colors which cause no unappetizing reflections in the food under natural or artificial light. For practical and pleasing color effects in the dining & room, Glidden Speed-Wall is unusually well suited. It offers an excellent, hard, smooth finish that with & stands repeated washing; and is available in a wide range of light, cheerful colors. Being a quality prod & uct, Speed-Wall lends tone and cheer to the modem dining room. Above: Few scenes are there in American Hie that record the joyiul expressions of the happy family gathered around the dining table in a cheerfully- decorated room. Right: Good hostesses realise that the proper entertainment of guests calls for meals to be served in correct and appropri ate settings. GLD 040069 ' `-V^ ``V.;.. '' -,: V - Li.1 /. < :- '-- '.'-:v ;'. *'/*. ' ^ COOL COLORS FOU HOT KITCHENS If a ldtchen were painted solid black, it would be so depressing that a woman could not bear to work in it. On the other hand, a kitchen painted pure white has such a "commercial" look that it is apt to stifle a woman's sense of the "personal touch" in preparing food. Between these two extremes are many delightful color combinations that make for more enjoyable working hours in the kitchen. Kitchens finished in cool colors, particularly blue, are easy to work in because they make the heat generated by cooking ranges less noticeable. Upper Right: Upper Wall--Rip olin Q.D. Enamel Half Tea Rote and Half White. Lower Wall-- Ripolin Q.D.. Enamel Tea Rote. Woodwork--Ripolin Q.D. Enamel Mitt Gray with Jap-A-Lac Enamel Rich Blue Trim. LowerRigh t: Upper Wall--SpeedWall Semi-Glota Caen Stone. Lower Wall--Speed-Wall Semi-Glott Beige. Woodwork--Speed-Wall Semi-Glott Delicate Green with Jap-A-Lac Enamel Black Trim. 40- Color Treatment Left: Ceiling and Upper Wall --Glidden Speed-Wall Semi-Gloss Blue Mitt. Lower Wall--Glidden Jap-A-Lac Enamel Pale Blue. Woodwork -- Ripolin B.L.T. Cream with Glidden Jap-A-Lac Enamel Mandarin Red Trim. Floor--Glidden Florenamel Green, Striped with Glidden Florenamel Pearl Gray. : < GLD 040070 . COLORFUL HITCHERWO IIK I S I* LAY IN One-third of a woman's time is spent in the kitchen and over two-thirds of her energy is expended in the activities that are carried on in the kitchen. It is only natural, therefore, that every woman is interested in having her kitchen as pleasant as possible and that everything be done to simplify her labors. From a standpoint of psychology of color in the kitchen, much can be done to lessen the drudgery of work through the right use of color. Light, airy colors can make the kitchen cheerful and gay ... a pleasant room in which to work. Notice how the delicate blue brightens the walls of the kitchen on the preceding page, giving it a distinctive charm. Since the kitchen is normally hot, cool colors have the most appeal. Just as cool water quenches the thirst-- so do cool colors create an atmosphere that refreshes and inspires the housewife to new ideas in recipes and the preparation of food. Color in the most brilliant shades is accepted as being in good taste in the kitchen. Even the utensils and the equipment have taken on brilliance and color which in turn calls for suitable backgrounds. Cupboards and cabinets are usually decorative in appearance and everywhere in the kitchen one finds color . . . always fresh and sparkling to help make easy the routine of preparing the day's meals. Cabinets may be treated with considerable license as far as color is concerned . . . the inside is usually en ameled a contrasting color to the outside. Pantries, too, lend themselves to brighter tones for trimming and light-giving purposes. Ripolin and Jap-A-Lac Enamels are unexcelled for kitchen woodwork and furniture. ' ''..''WiT.'TT- Color has a definite effect on the mind. In a kitchen painted with bright, cool colon, there ia a note of cheerfulness that helps to make the working hours pass pleasantly and speedily. Naturally, with the kitchen the workshop of the home, grease spots, stains, etc., are certain to get on kitchen walls. In these days of modem paint formulae, it is possible to use the delicate shades, knowing that grease and finger marks can be quickly washed off without causing fading or discoloration. This is particularlytrue ofnationally advertised Glidden Speed-Wall, a revolutionary wall paint with a hard, smooth finish that stands re peated washings. Speed-Wall cleans as easily as a china plate ... and continues to look bright and fresh for a long period oftime. When all is said and done, color takes a most important place in the modem kitchen . . . not only to give it a "spic 'n span" appear ance, but also to ease the burden of keeping the kitchen clean and spotless. 1 Housewives find real enjoyment in satisfying the continuous hunger of tiny tots in kitchens that are cheerful and gay in color 41 GLD 040071 THE RESTFUL BEDROOdl THAT INVITES It EL AX AT I ON The dominant note in a bedroom should be one of cheerful peace and quiet. It is doubly important, therefore, to avoid harsh, disturbing effects in wall colors or in furnishings. Because of this fact, delicate shades and tints are most often used in the decorating of bedroom ceilings, walls and woodwork. An ideal bedroom wall color is one that darkens by artificial light and brightens by daylight. Orchid is a color of this type. Bedrooms are often done in unusual color combinations to express the personality of the owner. Women show a preference for the dainty shades, while men, quite naturally select the darker, more somber colors. But . . . regardless of the color scheme, it must be one that soothes and induces sleep. Color combin*tiona used above: Ceiling--Glidden Speed-Wall Flat Ivory. Wall*--Glidden Speed-Wall Semi-Gloat Light Orchid. Trim-- Ripolin Q.D. Enamel Colonial Ivory. Floor--Glidden Endurance Wood Stain Light Mahogany and Glidden Floorette Varnish. Upper Left: Ceiling -- Speed-Wall Flat Delicate Green. Walla--Speed-Wall SemiGloaa Caen Stone. Trim--Ripolin Q.D. Enamel Colonial Ivory. Lower Left: Ceiling--Speed-Wall SemiGlosa Caen Stone. Walla--Speed-Wall Flat Delicate Green. Trim--Ripolin Q.D. En amel White. Right: Ceiling--Speed-Wall Flat White. Walla--Speed-Wall Semi-Gloat Blue Miat. Trim--Ripolin Q.D. Enamel Aqua Blue. 43 I 1 Therefore, before selecting bedroom color schemes, it is well to first determine the personal tastes of the lady of the house. As for the man's bedroom, this is not so much of a problem because men use bedrooms princi pally for sleeping purposes and have a desire for colors that are strong and masculine. Frequently seen in the modern home is the bedroom nook. Unusual effects may be secured by paintini the walls with a color that contrasts, but harmonises, with the walls in the balance of the bedroom. Guest rooms--although colorful--are usually rather conservative, in order to anticipate the varying color preferences of the individuals who will occupy them. The main thought is to keep the guest room light, bright and cheery with just enough touches of color to take it out of the hotel or hospital room class. Where the occupant of the bedroom is youth, the color scheme calls for special treatment. The dainty hues Those three words express the point of view to be taken in determining decorative treatments for bed rooms. For, in the final analysis, the purpose of the bedroom is repose . .. and its color scheme, therefore, appeal particularly to the girls . . . while the young men prefer more conservative colors, yet warm in tone. For the decorative treatment of bedroom walls as well as the walls of all home interiors, Glidden should not be harsh or loud. Bright colors provide cheerful surroundings in which to wake up, but if these same colors tend to arouse the brain to activity at Speed-Wall is excellent. SpeedWall dries rapidly . . . washes as easily as porcelain . . . and comes in the soft tints that are so much in demand today. bedtime, they should be avoided. Jap-A-Lac and Ripolin Enamels Colors that deepen by artificial light and brighten by daylight are perfect for the bedroom. As such, they satisfy two requisites of the bedroom--peaceful composure at going-to-bed time . . . cheerful activity at getting-up time. Radiators can now be painted in light colors. For this purpose Glidden Speed-Wall is excellent. Testsshow that radiatorspainted in light colors radiate more heat. provide the interesting touches of washable color for woodwork and furniture that give a definite per sonality to the bedroom. Where colored floors are desired, Glidden Florenamel offers lasting, scuff-proof beauty. Floorette The bedroom . . . more than any other room in the Varnish maintains the charm of natural floors. home . . . expresses the personality of the home owner. The bedroom is the one room which the woman of the home considers as strictly an intimate, personal and private room. It is the one room in which she wishes to satisfy her personal tastes for color. This desire for individuality explains why some women select certain colors for their bedrooms, although they may object to those same colors in other rooms in the home. The only limitations to this personal selection of colors are that they must harmonize perfectly and that the color schemes in adjoining rooms which are visible from the bedroom shall not present a color clash, or inharmonious reaction. In decorating bedrooms, do not overlook the inside of closets. When closet doors are opened, the closet interiors should present color schemes that carry out the color schemes of the rooms ... or better still, that present contrasting color schemes which harmonize well with the bed room colors. A smart way to con ceal the opening to an in-a-door bed is by the usaofmovable book shelves. Dra peries are also fre quently used for this purpose. 4a GLD 040073 MOVGItlS'IZING . T. C 0 L 0 R In recent years the bathroom of the average home has gone to "color." Bright, refreshing shades for walls, ceilings, tile and floors offer pleasing color contrasts, far different from the old-style dingy bathroom of the past. Then, too, fixtures and furnishings have been modernized in shape and color, and are worked into the general treatment of the room. As a rule, the walls in bathrooms are decorated in light shades, while the tile and floors carry heavier, darker tones. Frequently, the tub and washstand match the tile, although this is not always followed out in bathroom color schemes. On the whole, the outstanding fact about bath room decoration is that it has become a room with definite color personality. Color treatment illustrated above: On Tile Effects--Ripoiin Q.D. Enamel Lime Green. Border--Ripoiin B.L.T. Enamel GlowBlack. Ceiling and Walts -- Glidden Speed-Wall Semi-Gloat White. Floor -- Glidden Florenamel Blue with a border ofFlorenamel Green and a itripe of Florenamel Ivory. Upper right: Ceiling and Walls --Ripoiin Q.D. Enamel AquaBlue. On Tile Effects--Ripoiin Q.D. Enamel White. A bathroom fin ished in Ripoiin Q.D. Enamel with its hard, tile-like surface is un usually easy to wash and keep clean . . . and stays lastingly beautiful. Lower right: Ceiling and Walls -- Speed-Wall Semi-Gloss Light Orchid. On Tile Effects--SpeedWall Gloss Orchid. Left: Ceiling and Walls--SpeedWall Semi-Gloss Elf Green. On Tile Effects--Ripoiin Q.D. En amel Colonial Ivory. 44 f'y-r .Ji ft r: is;?- .. vt: i- fWB..,.,<^4, -.-e, A.1'., tv, r-i Si -v 1 Lur'.y> n wx IlilL t;* :v, GLD 040074 COLOB HELPS v.i color here and there in the form of a scale, clothes VOVjn MOItNINfi RLUES AWAY hamper, etc.--bathrooms can actually be made to take on a modem feeling. Along with this, of course, toilet "Morning blues" quickly disappear in a cheerfully decorated bathroom . . . one with bright sparkling articles and other accessories should always be fresh and neatly arranged. walls and furnishings that harmonize. The modern Although interesting changes have been made in the trend in bathroom decoration is definitely to fresh gay style and color of bathroom fixtures, as well as the lay colors which make the bathroom in the average home out of bathrooms themselves, very pleasing and mod a cheerful place rather than just ernizing effects as a whole can be secured in spite of the a drab, plainly painted room to fixtures or the size and shape of the room. Even where be shut off from the rest of there are open shelves, exposed pipes, oversized win the house. dows, wood floors, lack of tile or the use of tile sub Bathrooms thou/d pro* sent immaculate walls and woodwork togueats. That'* why only wash* finish#* should bOUSed. The bathroom, in fact, is the room which the guest has an opportunity to inspect closely and as a consequence, its spic and span appearance is a source of worry to the home maker. That is why modem, washable stitutes, ceilings too high or too low, doors and woodwork not appropriate for bathroom use . . . the right color scheme will overcome most of these obstacles and will help to make a bathroom of which the home owner can be proud. In older homes where remodeling of bathrooms is desired, the customary old style wood floors sometimes colors that can easily be kept fresh and immaculate present a problem. However, if those floors are care do much to relieve that worry. fully finished in colorful shades that harmonize with In treating a new bathroom, or in remodeling, the objec tive is invariably to create a pleasant first impression. the general decorative scheme, they will help con vert the room into one of modem appearance. For this purpose Glidden Florenamel Color best accomplishes this will be found most practical. objective. Being a small room It can be applied over wood as compared with the rest or linoleum... flows on freely of the rooms in a home and and evenly... and dries over having limited areas of space night to a tough, washable, to paint, brilliant colors in a wear resisting, gloss surface. wide variety of hues can be used with pleasing effects. This is not true of any other room, withthepossibleexcep tion of the kitchen--which is sometimes quite small. In oddition to the u m of btight color# on bathroom walla* effective results are ofton obtained by adding an artistic touch to a wall troatmont. Noto, lor romp/#, tho <7/u(ri tion a boro. Hora you ooo warms and a sail boat painted aboro tho tub. which add an interesting marine air to the entire room. Work of this nature eon be extremely simple and yet will frequently do much to improve the appearance of the entire room. No matter how new or how cleverly remodeled, the beauty of the bathroom is preserved only so long as its surfaces are kept immacu lately clean. The constant Where bath tubs are recessed, smart effects can be film ofmoisture and grime which collects on the painted obtained by painting the recessed part a different surfaces due to steam, splashed water, lack of proper color from the balance of the room. air circulation, etc., as well as the hard wear and tear Fixtures do not have as much bearing on the total effect of the bathroom as one would expect. Old* which the bathroom gets, demand that the paint mate rials used be of the highest quality. Ripolin or Jap-ALac Enamels and Speed-Wall produce surfaces that fashioned fixtures take on an entirely different appear* can be washed frequently without fear of causing the ance if a fresh coat of paint is applied to walls and colors to fade or become cloudy. In this group of three woodwork in a gay color combination. nationally advertised Glidden products are colors to By the addition of brightly colored towels, shower and satisfy the tastes of everyone . . . colors that can be used with absolute assurance of their tonal beauty window curtains, and bath mats, by placing a spot of and' harmony. 4S GLD 040075 . BREAKFAST GROUCHES IN KOOMS LIKE THIS Breakfast time is frequently the most difficult hour of the day, for it usually marks the beginning of renewed respon sibilities and duties. That is why it is so important that breakfast be not only appetizing and satisfying . . . but that one eat it in cheerful surroundings. A pleasant, informal breakfast room, or breakfast nook, is an ideal spot in which to start the day. It simplifies the job of table setting for the housewife, and lends a cheerful note to the early morn ing meal. Above: Color treatment in the Sun Parlor: Ceiling--GliddenSpeed-Wall Flat Delicate Green. Walla--Gliddcn SpeedWall Flat Cream. Woodwork--Ripolin Q.D. Enamel White. Floor--Patterned linoleum treated with Gliddcn Speedoleum Linoleum Finiih. Floor at Entrance-- Gliddcn Endurance Wood Stain Light Golden Oak and Gliddcn Floorette Varnish. Color treatment /or Breakfaat Room at right: Ceiling--Speed-Wall Flat half White and half Light Pink. Walla--SpeedWall Flat Light Pink. Woodwork--Ripo lin Q.D. Enamel Lime Green. Floor-- Florcnamel Mahogany. 4U< ATM OS 1*11 EltE . . . KKOIIGIIT INKOOKS The modern sun parlor is a popular room in the average home. With its comfort able, roomy furnishings and its cheer ful, sunny windows, it invites relaxation and contentment. Here one can add a touch of brightness to the decorating scheme, frequently using colors that blend with the outdoors, as well as with the home interior. Yet sun-parlor paints must be carefully selected, be cause of their unusual exposure to the heat of the sun. er LOVE OF COLORY O 1J CAN INDULGE V O U It . . . IN SUNNY ROOMS integral part of that section of the home. Therefore, its decorative treatment should harmonize with that ofthe The sun parlor, or sun room, in the average home is kitchen or the dining room, or be complementary to it. a very much used room. It is a lounging room, strictly Walls and woodwork, being often decorated in the informal, and frequently is the center of home activity. soft, pastel shades, are apt to soil easily ... because of The woman of the house finds it a pleasant place in constant use, and also because of proximity to the. which to carry on the more quiet activities of the day steam and heat of the kitchen. Therefore, the paints . . . such as letter-writing, mending and reading. It is also a most convenient room for the afternoon bridge game. If there are children in the family, they make good use of the sun parlor for their games and general play, particularly when the weather is cold or inclement. Then, too, when the man of the house returns at the end of a busy day, he finds the sun parlor an ideal place for reading and re laxing. In short, the sun parlor is not just a room in which to get the sun ... rather it is a general lounging room, that often vies with the living room for popularity. The very nature of the sun room dictates the use of bright, cheerful colors. Who would want a dull, drab sun parlor? This Breakfast nooks lend themselves to gay color treatment. When finished in bright, harmonising colors they help to "start the day right." which are used must withstand much washing and cleaning. Floors and lino leum also require protection against scuffing of feet and against marking from frequent sliding of chairs at the table. Where the room will accom modate a set of breakfast furniture, natural woods are in vogue; although the brighter tones are also sometimes used. Where the nook is built-in, a third color scheme is often used, to accentuate the decorative treatment of the room. Glidden Florenamel is unusually well adapted for wood floors, because it pre vents the elements of decay from pene trating the wood, thus preserving the flooring. Speedoleum Varnish, when used on linoleum, protects the pattern of the fact must be kept in mind when selecting covering, and greatly lengthens its dura colors. Yet color is not entirely the most important bility. Speed-Wall is, of course, ideal for walls and factor to consider. One must remember that the sun ceiling, available in a wide range of attractive colors parlor gets a lot of hard use. Dust blows in the open windows . . . floors are scuffed by sliding chairs and moving feet. .. colors are exposed to the direct rays of the sun. Only practical paints should be used. and shades; and Ripolin or Jap-A-Lac Enamels make a splendid finish for the trim, woodwork, and furni ture drying with a smooth, porcelain-like gloss and being impervious to water, sun or cold. Color treatments usually include deep tones for floors, with lighter, brighter colors for walls and ceilings. If the floor is concrete, as is often the case, Glidden Con crete Floor Dressing or Pli-namel will render excellent service. Both dry with a hard, tough, wear-resisting film, which repeated washing and scrubbing will not affect. For the walls the use of Glidden Speed-Wall is recommended, with Ripolin or Jap-A-Lac Enamels for trim. Colnr Start* the flay night The breakfast room, or breakfast nook, must usually also stand a great deal of wear and tear. Because of its convenience for meals, it is frequently used in prefer ence to the regular dining room of the home . . . particularly for the informal family meals. In other words, the use of the breakfast room is rarely restricted to morning meals. On the contrary, it often serves as the most popular dining place in a home. Being usually located just off the kitchen, or between the kitchen and the dining room, it at once becomes an The inside of swimming pools should be waterproof. For this use, Glidden Pli-namel is excellen t.It seals the surface, preventing the penetration of moisture which results in cracking. 47 GLD 040077 Doctors everywhere, in all cli mates, encourage the outdoor sleeping porch. In treating sleeping porches with color, the general decora tive scheme usually follows closely the treatments used for inside bedrooms. Colors should be used that do not rouse the brain to activity, but instead compose the mind. Since sleeping porches are fre quently exposed to moisture and dust accumulations, they should be finished with such quality products as Glidden Endurance House Paint, Glid den Spar Varnish or Glidden Florenamel. Right: Ceiling end Blinds--Endur ance Paint Cream White. Wells--En durance Paint two parts White and one part Light Sage. Window Freme end Casing -- Endurance Paint White. Floors--Florenamel Mahogany. 411' PLAY. . LITTI.E ONIiS . .1M.AV Children will play . . . and the finishes in nurs eries or playrooms must be designed to "take it." Nursery floors, varnished with Gliddcn Floorette Varnish or enameled with Ghddcr. Florenamel. will stand a lot of punishment with out marring. Walls painted with Glidden SpeedWall can quickly be cleaned of smudges and marks made by tiny hands. Nurseries should also be painted in colors that keep small children cheerful and contented. Babies show a greater desire for red objects than for blue ones. As infants emerge from babyhood to childhood, this preference re verses itself and blue holds first place. There fore, an orchid color, which appears in the circle of hues between red and blue, is an excellent color for the walls of a nursery or playrooms, especially when supplemented by bright colored objects in red and blue. Left: Ceiling -- Glidden Speed-Wall SemiGloss half White and half Orchid. Upper Well --Glidden Speed-Wall Semi-Gloss Light Orchid. Lower Well--Glidden Speed-Wall Semi-Gloss Orchid. Floors--Natural Wood, Glidden Floorette Varnish. Blinds -- Glidden SpeedWall Semi-Gloss Delicate Green. Woodwork --Ripolin Q.D. Enamel Tea Rose. GLD 040078 BRIGHT COLORS ... WASHABLE --5 In nurseries or playrooms for children, color can be used in abundance . . . but only colors that can be easily washed. This is made important because of the matter of nor mal wear and tear in a nursery or playroom. Children are naturally active--and feet are constantly scuffing and scraping and pounding on floors, and often on furniture. The youngster, just learning to walk, seeks support on walls and furniture with pudgy, smudgy hands, leaving finger marks galore. Toys are banged against baseboards; floors are scuffed. Hands sticky with candy or cake or jam are placed on walls and floors. These are nursery problems which must be kept in mind when making color recommenda tions. Such walls and floors will need constant wash ing; yet it is desirable that they always be bright and cheerful ... all of which places a definite difficult burden on the paint that is used. Glidden Speed-Wall is an excellent paint for nursery walls. It will take a lot of punishment and will stand washing repeatedly without losing its fresh, smooth, satin-like finish. Ripolin and Jap-A-Lac enamels can stand a lot of pounding on woodwork. Florenamel and Floorette Varnish are highly recommended for nursery floors, being impervious to water and able to stand scuffing and banging without breaking their hardsurfaced films. The science of child culture has gone to considerable length in the study of the influence of surroundings on infants and children. Specialists have found that design and color have a definite effect on children, favorable or unfavorable, up to the age of twelve years. Thus, the tiny infant, lying in its crib and gazing out with its undeveloped mentality sensitive to lights and shadows .. . maintains a cheerfulness where colors are bright. Yet, designs should be com paratively simple and should not excite In many homes the walls of nurseries or play rooms are brigh tty decora ted with gaypictures of boats, animals, Mother Goose characters, etc. Color may be used in the nursery in abundance. the child's conscious or subconscious mentality. Bright, cheerful colors are preferable, but the general color scheme must be harmonious. (Set Oaf In the Open The purpose of a sleeping porch is, of cburse. to give one the opportunity of sheltered sleep in the fresh, outdoors air. In recent years this method of arranging sleeping quarters has become widely popular, and today many homes are equipped with such facilities. Usually the sleeping porch has windows, which may be closed during inclement weather; and usually, those windows are also screened. In planning the decorative treatment for a sleeping porch, one should select colors which aid repose. At the same time, because such facilities are considerably exposed to the elements, thought must be given to the selection of paints that will withstand moisture, heat, dust, etc. This is particularly true with sleeping porches which are protected only with canvas curtains, or with shutters. And even where such sleeping rooms are glass enclosed, casement sills and floors require careful protection against weather exposure, because windows are open most of the time. Glidden Endurance Paint is well qualified to meet these requirements. Its film forms perfect weather pro tection, and is readily washable without injury to its smooth, hard finish. Glidden Porch and Deck Paint and Glidden Spar Varnish are other well-known ex terior finishes that can "take it." 4f. GLD 040079 A LITTLE INGENUITY ... some paint, and an attractive color scheme will do wonders in converting spaces in the attic and basement, ordinarily un used, into useful rooms that quickly become the most favored rooms in the home. The princi pal thing to remember is that these rooms, particularly the Recreation Room in the base ment, must be so decorated as to appear light and airy. Lightcolored ceilings that reflect the light well are necessary. Furnace Room Right: Upper Walls--Glidden Ad-El-Ite Hygienic Kaltomine Light Tan. Lower Walls--Glidden Ad-EIIte Hygienic Kaliomine Silver Gray. Floor--Glid den Florcnamel French Yellow. GLD 040080 UTILIZE THOSE UJHSTE SPACES . ATTICS AltE CHEAT FOR LIVING... storage purposes, or nothing at all, it is well to remem BASEMENTS ARE FINE FOR PLAYING ber that the rooms must be smart in decorative effect and light and airy in feeling to compensate for their unfavorable locations. This can be accomplished by Converting the attic into a den, nursery or rainy-day play room ... or the basement into a recreation or rumpus room ... is not only a lot of fun, but also a practical improvement well worth the cost involved, attractive decorating schemes not only for the rooms themselves, but also for the entrance ways that lead into these rooms. because such rooms are much used and enjoyed. In attics or basement rooms the ceilings are usually In addition to the many hours of pleasure and relaxa tion they provide for the entire family, these rooms often take the traffic off the rest of the home, thus kept very light with the color of the walls dependent upon the amount of natural light which enters these rooms. By using the same general colors, unfinished partitions, waste pipes, supporting posts, beams, etc., saving rugs, furniture and floors from much wear and tear. In homes with recreation rooms, there is much can be blended out of conspicuous notice. less tobacco smoke in the rest of the house to settle on Color can be used in abundance on the trim and in the the walls, ceilings and draperies. treatment of the floor. Pattern designs can be used on the floors to give the room an unusual effect. When friends drop in for an evening, everybody wants to go to the recreation room where one can relax and Where a good, lasting, washable light-reflecting finish not be too careful about scuffing floors or dropping is desired on walls, Glidden Speed-Wall can't be beat. ashes. The rest of the house However, for furnace rooms can sleep undisturbed while or laundries, or where a less the radio in the recreation expensive but satisfactory fin room supplies the inspiration ish is desired, Ad-El-Ite Hy for those who wish to dance. gienic Kalsomine is recom mended. It comes in the desir These rooms really give solid able light colors and may be comfort. They can be used for reapplied frequently without all they're worth, and usually losing the use of the room. For are. Mothercanholdherbridge It is well to paint the old cellar door the wood or linoleum floors, Glid party "downstairs;" the chil dren can playsafely "upstairs" same color as the body of the house in order to avoid emphasis on this particular part. den Florenamel orSpeedoleum Linoleum Finish should be without being watched ... if used. If the floors are concrete, they bang their toys around, there is nothing much use Pli-namel or Concrete Floor Dressing because to hurt. Father enjoys staying home evenings, partic they have been specially developed to resist the mois ularly with a den or recreation room to provide the ture that accumulates in concrete and soon destroys incentive. The young folks will have their parties at ordinary paint film. For stone, brick, or wood walls, home instead of "going places." Reflect-O-Lite Casein Paint is excellent. In the hot summer months, the basement recreation room is always cool; in the cold winter months, it is snug and warm. If there are no windows for ventila tion purposes, exhaust fans can be used to keep lower rooms free from dampness. In the attic, win dows can be regulated to provide sufficient air to keep the room cool in summer. In remodeling these spaces ordinarily used for The walla of basement laundries are usually finished in liiht, airy colors tha t make work more enjoyable. These colors should always be washable because walls are certain to be splashed. -SI- GLD 040081 PAINTING ODDS ADD EDDS When painting, don't overlook the small objects around the home. Jap-A-Lac 4-Hour Enamel quickly transforms odd pieces into bright spots of color that produce a fresh note of cheerfulness in the home. Refrigerator Above: Gliddcn Jap-A-Lac Enamel White. Chair Upper Right: Jap-A-Lac Enamel Mandarin Red. Wagon at Right: Body--Jap-A-Lac En amel Red with Black trim. Wheels-- Jap-A-Lac Enamel Golden Yellow. Table at Right: Jap-A-Lac Enamel Jade with Light Ivory trim. Bookcase at Left: Outside--Jap-A-Lac Enamel Rich Blue. Inside--Jap-A-Lac Enamel Light Ivory. Box at Left: Jap-A-Lac Enamel Orchid with Lettuce Green trim. ,12 Gliddcn Jap-A-Lac En amel leave* no brush mark* . . . dries in 4 hours ton smooth, hard, washable, gloss finish. Since 1696 Jap-A-Lac namcli and Varnish Stains have been fa mous for their fine quality. Jap-A-Lac Enamel quickly brings new life, new sparkle, to furniture, woodwork or walls. Jap-A-Lac Varnish Stain stains and varnishes in one operation. GLD 040082 m /jarfanenis Chart Showing Cnatomary Frequency of Painting and Itecorating in Maintaining APAIITMBNT BVILMNCS ITEMS TO BE MINTED OB VARNISHED Ynn In Which Work Shwnld Be Bone i s34 a FRONT EXTERIOR TRIM Vyyy y FRONT DOORS VV yy yy yy yy VESTIBULE VV yy y y yy y y HALLS Vyyy y INSIDE STAIRS v y y y y y y y .y y INDIVIDUAL APARTMENTS Vyyy y BACK STAIRS AND RAILS v y y BACK DOORS yyy REMALS ... BACK TRIM RAIN SPOUTS SCREENS yy y yy y yyyy y FROM PERMANENT TENANTS STORM SASH LAUNDRY yyyy y yy V Apartment buildings pay dividends only when vacancies are held down to a minimum, particularly where taxes are high and rentals are low. Apartments that rent quickly and stay rented are the money-makers. STORAOE ROOMS BOILER ROOM CEMENT FLOORS yV yy yyyy y Smart renting agents realize the appeal of the decorating scheme is just as im portant as the arrangement and size of rooms, exposure, etc., especially when V--indicates once a year. V V--indicates twice a year. apartments are shown unfurnished. A Often apartments that are well located and seemingly suitable in size, layout and A lighting, fail to hold tenants and are hard to rent. Many inspect them, but few rent them. The reason for these slow-renting apartments can usually be traced The condition of floors in apartments is very im to an unsightly appearance of walls, woodwork and floors. Merely by using an portant, especially towomen--who make the final intriguing decorating scheme either pastel colors in delicate greens, blues, decision in selecting apartments. Where the var ivories, etc., or sharp contrasts of brighter colors that harmonize perfectly-- nish film is worn through or deep scratches have undesirable apartments can be made popular and in much demand. If the decorat marred or broken the surface, or too many coats ing scheme is planned right, small rooms may be made to look larger and lighter. of varnish have been applied so that the surface has lost its smooth, transparent, mirror-like lustre, It has also been found that apartment buildings located in isolated and slow rent it is advisable to refinish the floors. Remove the ing localities, inconvenient to transportation, shopping centers, etc., can be kept old varnish by aermping or aanding, refill and then free from vacancies if the decorative treatments of the apartments and the general varnish with two coats of Glidden Spar or Floor- upkeep of the apartment building are sufficiently inviting to compensate for the ette, both of which are made to withstand the lack of other advantages. severe treatment that floors are given by tenants. GLD 040083 SURFACE TRERTRIEATS. . FOIt CII Alt MING WALLS Walls form a background for room furnishings. They are the scenery for the show that is every day enacted in the life of the average family. As such, they deserve a great deal of consideration as to proper color treat ment. Walls need not be plain looking, but through the use of any of the special treatment described here can be made distinctive and possessed of a real charm. TIFFANY FINISH The Tiffany or glazed finish is extremely popular. Before this finish can be applied, the surface must first be coated with a ground color. Then a coat ofGlidden Glazing Liquid should be brushed over the ground color, covering only as much area as can be conve niently worked. While the Glazing Liquid is still wet, applications of the reduced oil colors should be made in spots (at random) over the surface. With the aid of a wad of cheese cloth, the oil colors can be blended into one another with a circular or figure eight motion on a smooth surface. On a rough surface, a stippling brush should be used to blend the colors. Where high lights appear, the surface should be wiped sufficiently to permit the ground color to show through. The job may be completed by patting the surface with a piece of cheese cloth. SHADED TIFFANY FINISH The only difference between this finish and the regular Tiffany finish is the fact that the colors are so blended that the wall is darkerat the bottom than at the top. By shading the walls so that they are lighter near the ceiling, an effect is secured of receding walls which causes the room to appear larger. The glazing is done in the same way, but in this process the spots of color near the top of the wall are smaller and spaced well apart while near the floor the spots are larger and closer together. SI'ONGE MOTTLED FINISH In the sponge mottled finish a coat of properly tinted ground color is first applied and al lowed to dry thoroughly. The next move is to secure a fibre sponge and slice it in half to obtain a flat surface. After the sponge has been thoroughly rinsed, you are ready for the sponge mottling work. The mottling color should be painted out on a board or piece of masonite. The color should then be picked up on the flat side of the sponge and patted on the wall surface. The entire wall should be gone over with the sponge, following this method. No attempt should be made to form a pattern, as an irregularly finished surface is more attractive. Two or more contrasting colors can be used for a more colorful effect. Wash sponge for each color chosen. CHUM FLED DOLL FINISH The crumpled roll finish is used only on smooth surfaces. Two harmonizing colors should be selected. Oneofthese should be applied on the wall and al lowed to dry. Then a small area of the second color should be brushed on. Crumple a piece of newspaper into a roll about ten or twelve inches long. Im mediately roll the crumpled piece of paper over the wet paint. This rolling pro cess removes the paint in spots from the wall surface, leaving a very effective pattern. Only an amount of the color should be painted out that can.be rolled with the paper before the paint sets up. After the wall has been rolled, it should be looked over carefully and wherever too much of the color has been lifted, the spot should be patted with the rolled paper. On the crumpled roll finish only about one-third of the ground coat shows through so the color applied last determines the general tone color of the wall area. WHAT YOU Cflll DO WITH PAIAT Warming Up SunleMN Ilwouis Rooms that lack sunlight should be painted in sunlight effects . . . yellow, cream, buff, ivory. The colors selected must have high light-reflecting values, to catch and make the most of what natural light comes in. Painting the floors with borders or patterns in con trasting colors, bright in hue, lends warmth to a room that, when conventionally decorated, appears cold. l'aiating to Save Light JU1IU Nearly every home has some "dark spots." Sometimes it's a hall, just dark enough so that every time you enter it you reach for the light switch. Sometimes it's a clothes closet, so dark that you can't find anything in it without a light. Turning on lights frequently, even though only for a minute or two, uses a lot of electricity during the year. The saving in light bills will repay many times over the cost of light-colored paint to brighten up such dark spots. Making Un.an. Appear The right decorative Larger and Higher treatment makes rooms livable. The- Idea Is to remove the feeling of room confinement. This can be accomplished in effect through the use of color, to push walls back and ceilings up. Dark colors pull the ceilings down, while light colors seem to raise the e e e e c e* 54 GLD 040084 r ceilings. Delicate pastel shades tend to push the side walls farther away, while heavy colors box in a room. Short rooms can be lengthened by using darker tones on side walls and light tones on end walls. STIPPLING A stippled wall is one of the most beautiful in all the deco rating categoryI It lends de lightful charm to any room with its soft effect. It is very easy to produce without any extra preparation and requires little experience to get success ful results. Simply strike a freshly painted wall with the dry bristle ends of a special brush made for wall stippling. The dry brush "picks up" the paint which gives the wall an all over "pebble" surface. Such a treatment completely blots out any brush marks, or damaged places in the wall surface. OPALTANR EFFECTS Opaltone walls are obtained in just the opposite manner to stippling. Here paint is put on with a stipple brush or fine textured sponge instead of taking it off. Some very beau tiful effects can be had through the proper combination of col ors. The usual procedure is as follows: a ground color is se lected, brushed on and allowed to dry; then two or three harmonizing colors are stip pled onto the surface with the stipple brush or sponge. The stippling colors are first brushed out on a smooth board surface, and the brush or sponge dabbed onto them to pick up just the right amount of paint to be stippled on the wall. The stipple brush or sponge should not be dipped directly from the paint can to the wall. ANTIQUE FINISII This finish is first of all a glaze intended to soften the colors used on a plain finished or too elaborately decorated wall. When properly applied, a rich deep tone is obtained on the treated surface. First a semi-transparent glaze is made up of Glidden Flatting Oil and Pure Colors in Oil. The desired glaze may be obtained by regulating the quantity of tinting material added to the flatting oil. The glaze is now applied over the dry finishing coat on the wall. The glaze is wiped lightly, while still wet, with a pad of clean cheese cloth, thus removing some of it . . . the remaining glaze is allowed to dry, producing rich deep antique finish. STENCIL EFFECTS After the final finish coat has been applied, unusual wall ef fects can be secured by the use of stencils. Wall stencils are available in a wide variety of designs and may be used as either a border running around the entire top of the wall, or as a smaller decorative effect in the comers at the top of the wall. Stencils are sometimes used around windows, doors, fireplaces, etc. To get good results, the stencil should first be fastened securely in place. A contrasting but harmonizing color should then be brushed through the opening in the stencil with a poking rather than a brushing motion. Smearing will be avoided if the brush is kept fairly dry. PAINT BLEND This is a great favorite, where the use of glazing coats is not desired. It is a time-saver, too, since the job is not held up waiting for the ground color to dry. While the ground color is still wet on the wall, flat tinting paints in harmonizing colors are added to the wall in pleasing arrangements and groupings. While all of these --ground color and tinting paints--are still fresh, they are softly blended together by using a stippling brush. This is a good economical way to produce a wall re sembling Tiffany. WALL STRIPING Properly worked out, striped walls can give a room distinc tion and smartness. Generally, stripes are used with plain onecolor walls for outlining doors, windows, and built-in wall fur niture such as book cases, fire places, cabinets, etc. The stripes are usually about threequarters of an inch in width, but with today's decorating trends and modem effects, anywell proportioned stripe will do. They are placed a few inches out from the object being outlined. The best effects are obtained by choosing striping colors of greater strength than that of the ground color. Most striping is done with a straight edge or guide line. A stripe to be neat and effective should be perfectly straight and have a good clean sharp edge. S3 . GLD 040085 FLOORSPAINTING T II E Guy and Unusual Patterns Complete the Itoon Picture Attractive floors are the foundation for a well-decorated room. Every home may now have new floor beauty in a myriad of waysl Attractive border treatments or all-over patterns sue easily obtained with Glidden Florenaroel. This true enamel finish covers wood, cement or old worn linoleum floors with a tough, elastic scuff-proof film. Its many colors make possible countless effects and combinations. Here are suggested treatments for modem floors. STENCIL IIOItDEItS The type of stencil used on a floor depends entirely upon the furniture and decoration of the room. Plainly furnished rooms with one or two- color rugs require a more decorative and colorfulborder than roomswhere the furnishings are more elaborate. If the rug is figured, the border -/ft'W should be subdued. It is possible to obtain stencils in almost every pattern and motif from the classic and moderae to elaborate scrolls, flowers, birds, leaves, animals and marine designs suitable for any border problem. In some cases the border does not run around the room on all four sides, but is used at doorways, fireplaces, windows, etc., to emphasize some particular, construction. To get a clear-cut, neat job with sharp clean edges, it is necessary to fasten the stencil patterns to the floor as firmly as possible and apply the color through the opening with an up and down poking motion of the brush instead of a back and forth brushing motion. The brush should be almost dry in order to avoid smearing. TWO-TONE IIOUOEKS Beautiful simplicity may be obtained in the handling of a border by the use of two or three parallel stripes of solid color in varying widths. The middle band may be wider than the adjoining bands ... or the widths may be graduated from the outside to the inside... or pencil stripes may be used over a single band of color. Such a treatment is effective when the colors used present a vivid con trast to the background. This effect is good in formal hallways and in rooms of ultra-modern trend where the center of the floor has some elaborate design. CUECKEItED UOHUE IIS This is ideal where something novel is wanted to eliminate old floors showing around a rug. First, the ground color is allowed to dry, after being brushed on smoothly. Then, the squares are laid out and every other one is neatly painted with the second color. Painting in the squares may be speeded up and more neatly done if a stencil -- the size of the squares--is cut and the second color stenciled on through it. The check ered treatment need not be confined to borders alone, but is an appro priate design for an all-over pattern in kitchens, halls, baths, etc. . . . with the squares running as large as twelve inches. A marbleized tile effect may be had by streaking the squares when dry with a blending color that harmonizes with both checker colors. SPATTER EFFECTS From the Pilgrims comes this gay floor treatment I The border is first given a coat of ground color, and when dry, dots of contrasting colors are spattered over the surface with a whisk broom. This is done by dip ping the whisk broom in one spatter color at a time andallowing the paint to drip off the ends onto the floor. Also, do not let the broom touch the surface. Avoid putting so much paint on the brush that it drips in puddles. SWIUL EFFECTS From the early Americans also comes this decorative effect which produces a floor pattern resembling moire silk. Swirl effects sue obtained in the fol lowing manner: the first coat is brushed on smoothly and allowed to dry: the second color or second coat is heavily applied here and there with a swirling motion of an oval brush. Such a brush produces soft, irregular loops and swirls that blend into the ground color. Sl'ONCE STIPPLING This is one of the newest and most effective ways torejuvenateold floors ... and may be used for either border or all-over treatments. Two coats of paint are required. First, a back ground coat of paint is brushed on in the usual manner and left to dry. The special Glidden Stipple Sponge . . . consisting of a half sponge at tached to a knob-like handle ... is then used to apply a contrasting or stipple color. The sponge should be soaked in water first to soften its edges, and impart a more delicate pattern. The stipple color is brushed out on a smooth board. The sponge is then pressed gently on the board several times to pick up the psunt which is next transferred to the floor through a series of patting motions. The sponge should never be dipped directly from thepaintcan tothe floor. Donot attempttosecure a regularpattern. The sponge stippling successfully hides imperfections in flooring and is especially good when used over old linoleum since it obliterates worn spots or patches. POINTS TO ItEMEMUEII... la ItsMsssosIlilttuiug Floor* I The surface must be clean and smooth to start with. II Fill and plug up all nail holes, gaps, cracks and crevices with filler or putty. II Be certain all grease spots are removed. -t Unfinished open-grain floors should be filled with paste wood filler, but filling is unnecessary for dosegrain work. 5 After the finish is dry and hard, two coats of wax will give protection against scuffing, make the paint job last longer and add that desirable soft lustre. ii Never use shellac any place in a floor finishing ^schedule. 541' GLD 040086 T II K EFFECT OF On Slndnnl Wolfnro in Clnss Rooms Harmonious color schemes produce a cheerful environment that has a soothing effect on temperaments 6f both teachers and students, permitting that concentration so essential when extending or accepting instruction. A school room can be so decorated as to feel bright and airy and entirely free from a de pressing atmosphere. A dingy, dark school room makes students desire to escape the premises as soon as possible and to regard in struction more as compulsory discipline than as patient cooperation for their own best interests. ' Paint brings color, light and sanitation to the school. twenty . .. while 25 per cent of those graduating from Modern pastel shades that reflect the light are avail high school have defective vision--one in every four. able in paints that may be cleaned as easily as tile. In elementary schools where the child spends the greater part of the day, paint colors for walls and ceil- Light colored painted walls and proper lighting can do much to correct this undesirable condition. k ings must be selected carefully to avoid unfavorable emotional reactions. In the higher grades where in1 struction is given in a number of different rooms, there is far more opportunity for using bright and stimulatI ing colors. School work today demands more and more reading. EIGHT ESSENTIAL REQUIREMENTS (or it 'Wcll-Li|iltted Schoolroom 1. Paint ceilings a light color--white or just off white. Walls should be painted light cream, light green, or some similar light tint with a moderately dark color below the eye level from the window sills down. Although it is recognized that eyes must have adequate 4 light to read, the fact still remains that more than 20 per cent of our school buildings were built prior to ^ 1899, when no school building was adequately lighted. 2. Use dull mat or eggshell finishes rather than high gloss ... so that the light will be properly diffused and the glare eliminated. H. No desks should face bright windows . . . light should come from the left rear to aid writing. Even in modem schools, classes are held in basement 1 rooms, rooms facing brick walls, and rooms with great areas of blackboard. Often the walls are painted in 2 dull, light-absorbing colors. 4. Windows need proper shades that permit the passage of diffused light... adjustments should be made frequently. A. All artificial light should be of the indirect or semidirect type and should be freely used ... especially on dark days. Too low ^ value cf c' safety, impairs vision, ar.d sc *'r..s v.p ti'.s pro- fit. Light bulbs and lighting fixtures should be kept srr'pu'ousiy ciesn because dust on bulbs and fixtures absorbs an astounding amount of light. ^ cess as to retard the progress of the pupil and reduce the efficiency of the teacher. Proof of inadequate illu- ^ mination in many cases is found in the fact that 5 per cent of the children in kindergarten and the first grades 7. Avoid glass areas in the front of the room that reflect light into pupils' eyes. It. Blackboards on walls opposite windows in poorly lighted rooms should be covered with light-colored shades that may be pulled down when the blackboards are not in use. ^ ofthis country have defective vision--one child in every W. GLD 040087 MAKES T1IE SCUOOLKOOM CUEEKEUL The bright, cheerful schoolrooms on this page meet the color requirements as described in "Standards of School Lighting" ... a comprehensive booklet prepared under the joint sponsorship of the Illuminating Engineering Society and the American Institute of Architects . . . from which we quote: "Light reflected from the ceiling and the upper part of the walls is of great importance in securing good diffusion. The ceiling should be light in color and have a reflection factor of not less than 70 percent; higher values are desirable. Suitable colors are ivory, light cream and white. "The upper walls are also effective in reflecting light to the work plane and should have a reasonably good reflection factor. As, however, the walls are directly in the field of vision, a reflection factor of SO percent is sufficiently high. The fact that artificial lighting sources are more comfortable to the eye when viewed against light backgrounds is an additional reason for the use of light colors and high reflec tion factors of ceiling and upper wall surfaces. Suitable colors for upper walls are cream, light green, light gray, light buff and very light blue. "White plaster or light colors below the eye level are to be avoided and walls below the level of the window sills should be of a moderately dark color." Color treetment ehown above; Gliddcn Speed-Wall Plat Light Ivory or GUdden Spray-Day-Lite Light Ivory Tint. Welle --Gliddcn Speed-Wall Flat Cream or Glidden Spray-Day-Lite Cream No. 4. 7>i#n-^GHdden Endurance Wood Stain Light Mahogany. Saa*--Gliddcn Fkorenamel Oak. F/oora-- Natural Wood. Floorette Varnish. Upper eight: Ceiling--Speed-Wall SemiGloaa or Spray-Day-Lite two-third* White, one-third Blue Miat. Welle--Speed-Wall Flat Delicate Green or Spray-Day-Lite Delicate Green Tint. Trim--Endurance Wood Stain Light Golden Oak. Baa^^Florenamel Green. Lower left: Ceiling--Speed-Wall Flat or Spray-Day-Lite one-half White and one-half Light Qray. Wella--Speed-Wall Flat or SprayDay-Lite one-half White and one-half Light Fink. Trim--Endurance Wood Stain Light Mahogany. Baa*--Jap-A-Lac Enamel Golden Brown. Lower right: Ceiling--Speed-Wall SemiGloaa or Spray-Day-Lite White. Welle-- Speed-Wall Semi-Gloss Silver or Spray-DayLite Silver Tint. Trim--Endurance Wood Stain Walnut. Besa--Florenamcl Lead Color. 511 * " !* j .\.u: !\ 11 :*-. - : J'ir'W" - smVVrV .-, : - e*3 Shower room above; Ceiling and Walla--Glidden SpeedWall Semi-Gloss Sea Green. Floor--Glidden Florenamel Checkered Red and Pearl Gray. Shower--Ripolin Q. D. White. Gymnasium center above: Ceiling--Speed-Wall Flat Ivory or Spray-Day-Lite Ivory No. 3. Walls--Speed-Wall Semi-Gloss Fawn or Spray-Day-Lite Fawn Tint. Floor-- Natural Wood, Floorette Varnish. Washroom right above: Ceiling--Speed-Wall Semi-Gloss Buff. Walls--Speed-Wall Semi-Gloss Pearl Gray. Floor-- Florenamel Warm Gray. I'AINT FOR VISiniLITY . . I IN .SCHOOL GYMNASIUMS In selecting colors lor a gymnasium one must consider the fact that shadows and reflections can become tricky illusions in the split second decision which athletes must make in basket ball, indoor baseball, and other gymnasium sports. Besides, the colors must be sufficiently neutral so the background will not detract from the object in play. Walls, ceilings, and floors must be washable in order that the gym may be kept fresh, clean and sanitary. Only finishes that can be kept smooth and free from scuff marks are satisfactory for wood floors. LIGHT REFLECTION VALLES . . . .. ,,F P fl I fl T COLORS Only within recent years has much attention been paid to the light reflection values of paint colors and their im portance in providing proper lighting for homes, schools, offices and factories. Exhaustive tests have proven that a room painted en tirely in white, which provides maximum light reflection, (89%), gives the occupants the greatest amount of read ing or working light. The light ivory and ivory rooms come next, followed by rooms painted cream or caen stone. The reflection values of the various colors drop sharply, from white at 89%, to old rose at 23% and black at 2%. But even these darker colors may have their proper place in the decorative scheme if used judiciously. STANDARD GLIDDEN COLORS , . . Mitsl (he Pereeaiale of IJtht They Reflect White--99% Light Ory--66% Elf Grew--54% PAINT FOIt SANITATION . . . IN WASHROOMS AND SHOWERS Lifht Ivory >1% Buff--66% Shower rooms and washrooms are used by so many students ft that sanitation is of prime importance. In these rooms diseases are cast off and taken on easily. Painted or varnished walls, ft ceilings, and floors provide a smooth hard surface which can be washed frequently and kept free of all infectious dirt and ft grime. Walls should be clean and sparkling to provide greater reflection of artificial light. Ivory--77% Blue Mitt--66% Fawn--43% ft COLOR FOR SPRCIAL SCHOOLROOMS Cream--75% Lifht Ten--60% Steel Gray--43% ft School cafeterias and domestic science rooms may be highly ft decorative--done in bright stimulating colors. Music and art rooms may be treated to bring out the creative abilities found Caen Stone 65% Delicate Green--59 % Old Rove--23% in every child. Laboratory tables in science departments ft should be finished in colored acid-resisting materials. But ... study rooms and libraries, where concentration is important, ft should be handled in soft, more soothing colors. Litht Pink--67% s Orchid--55% GLD 040089 LIGHT COLORS. .. FOIL HEADING llOOMS In the library or reading room where eyes are used extensively for reading, it is vitally important that walls be painted in colors that properly reflect the light. Pastel shades of Glidden Speed-Wall are excellent because they aid concentration. For the young ladies' dormitories where smart, gay, individual color schemes are desired, the wide range of Speed-Wall colors satisfies every taste. Library or Reading Room above: Ceiling--Glidden Speed-Wall Semi-Gloss Silver. Walla -- Glidden Speed-Wall Semi-Gloss Delicate Green. Right: Ceiling--Speed-Wall Flat Light Blue. Walla--Speed-Wall Flat Light Gray. Extreme Right: Ceiling--Speed-Wall Flat Light Ivory. Walla-- Speed-Wall Flat Light Tan. C 111 L S ' UOUMITUItlES Left Below: Ceiling -- Speed-Wall SemiGloss Silver. Walla--Speed-Wall Semi-Gloss Ivory. Woodwork--Speed-Wall Semi-Gloss White. Right Below: Ceiling--Speed-Wall SemiGloss Caen Stone. Walla--Speed-Wall SemiGloss Elf Green. Woodwork--Speed-Wall Semi-Gloss Ivory. >4lO< Dormitory Below: Ceiling--Speed-Wall Flat Deli cate Green. Walla and Cloaet Drawera -- SpeedWall Semi-Gloss Light Orchid. Woodwork--SpeedWall Semi-Gloss Ivory. v : ?v'.^ . & & & er & e* & & e e* GLD 040090 9 9 9 PAINT FOK 9 BETTER LIGHT..BETTER SIGHT..DfiY I1IGHT 9 9 It is only within the last decade that a careful study has been made to determine the true relation between light and our eyes. And . . . not 9 until the last year or so . . . has real consideration been given to the importance of paint colors in reflecting light and improving seeing. 9 Today, through the use of good, washable, light-reflecting paints like 9 Glidden Speed-Wall or Spray-Day-Lite and the development of new SIGN PAINTING and improved light fixtures, new standards ofseeing have been achieved. ... Cwlisr CrnnhlnallnaK 9 The sight meter and other testing devices have been developed to meas Shut Attracl Attention ure the amount of light and determine its suitability for human use. 9 These tests have revealed that many colorful tints have high reflection In painting outdoor signs, it is impor 9 9 values which make them desirable and satisfactory for use wherever seeing is a problem. tant to select color combinations that are good from a visibility standpoint. Motorized traffic moves rapidly and signs must be designed to attract atten After all, the value of seeing can never be discounted. Practically all tion and make "split-second" impres 9 our knowledge comes to us through our eyes--eyes that for countless sions. The chart below, which shows centuries have been accustomed to casual long distance seeing out of the rating and color combinations for 9 doors in high intensities of daylight. Yet, in just a few short genera tions, we find ourselves a race of indoor workers. Artificial light has maximum legibility, presents some surprising information: 9 doubled our seeing hours and our most severe visual tasks are now LEGIBILITY RATING 9 usually done indoors with only a small fraction of the outdoor light for which our eyes were intended. I Color CombinnUonn 1. Black on Yellow 7. Yellow on Black With eyes so important, we owe it to ourselves to give them every con 2. Green on White ft. White on Red 9 cession. Light colored, washable paints definitely assure us of BETTER LIGHT . . . BETTER SIGHT . . . DAY OR NIGHT. 2. Red on White 4. Blue on White It. White on Blue ft. White on Green 1ft. White on Black 11. Red on Yellow . . :9 # Black on White 12. Green on Red 11 d on Green 9 o f SIGDS9 .1 IT R G I N G THE APPEAR A N C E What U Ltsisk for I n BULLETIN COLORS 9 Before painting an outdoor sign it is a good idea to carefully determine 9 how it will look to passing motorists. The information below shows the way to determine the appearance of an outdoor sign by looking at a 1. Unusualmitialandlsstingbrilliance. 2. Easy to apply--quick to dry. small sketch: 9 ft. Ability to withstand cold, heat, sun, fumes, smoke, etc. A 4' x 9' sketch placed 10 feet from the observer corresponds to a full 9 24-sheet poster seen from a distance of 250 feet. An 8' x 18* sketch placed 10 feet from the observer corresponds to a full 9 24-sheet poster seen from a distance of 130 feet. ' A 16* x 36' sketch placed 10 feet from the observer corresponds to a full 4. All-weather application . . . non streaking if rained on when wet. ft. Economy. Glidden PostAd Green and other bulletin colors meet all these requiremen ts. % 24-sheet poster seen from a distance of 65 feet. * 9 (Slennliii 9 In matching colors always use a clean container and a clean mix ing paddle for every mixture. Be 9 sure the surface to be matched is perfectly clean. % HOW TO MATCn COLORS (flight cQlgtillng . . . Never attempt to match a color under artificial light or in direct sunlight. For best results match your colors in daylight at a win dow having a northern exposure. 9 GLD 040091 * Color combination used above; Ceiling--Giidden Speed-Wall Semi-Gloss Silver. Walla--Glidden Speed-Wall Semi-Gloss Sea Green. Variation Blinds-- Giiddcn Speed-Wall Semi-Gloss Ivory. Rug--Deep, warm color hue, blending toward a reddish purple. COLORFUL DIGniTY. . . FOlt SCHOOL EXECUTIVE OFFICES The use of the room and the work done in it should dictate the color scheme. The tendency among modem day I educators is to maintain an executive atmosphere in the business offices of school superin tendents, principals, etc., but without losing the artistic touch that one expects to find associated with inspirational learning. i It is frequently pointed out that the principal's office is no longer a court of inquisition but, quite to the contrary, a fount of friendly counsel for both the student and parent body. Counsel is best extended under conditions and environments that encourage relaxed emotions. | The color used in the decorative treatment of walls and ceilings . . . the selection of furnishings . . . the position of occupants in relation to light from the windows . . . the absence of noise which detracts attention ... all these Above: Ceiling--SpeedWall Semi-Glots Blue Mitt. Wo 11a--Speed- Wall Semi-Glots Silver. Venation Blinds -- Ripolin Q.D. Enamel Lime Green. factors have a psychological influence and should be carefully considered. Light tints of green, blue, gray, ivory and silver on walls produce a soothing, comfortable air ... and provide sufficient color to take the school executive office out of the conventional business office class, without impairing Right: Ceiling--SpeedWall Flat Delicate Green. Wolla--SpeedWall Flat Light Ivory. Venation Blinds -- Speed-Wall Semi-Glots Buff. the authority of the executive atmosphere. U2 5^ 5^ 5^ GLD 040092 COLOR... ATTRACTS TRAVELERS TO HOTELS Owners of well patronized hotels realize that cleanliness alone is not enough. Lobbies, cor ridors, dining rooms and sleeping rooms must be kept modem with color. From season to season, a change of pace in the decorative scheme generally throughout a hotel will pro vide that factor which the traveling public accepts as modem. Dining Room Above: Ceiling -- Glidden Speed-Wall Flat onehair Ivory and one-half Delicate Green. Walls -- Glidden SpeedWall Flat Old Rose. Woodwork --Ripolin Q. D. EnamelTea Rose. Corridor Above: Ceiling and Cor nice--Speed-Wall Flat Cream. Walla --Speed-Wall SemiGloss Beige. Wood work --Endurance Wood Stain Walnut and Lilc-A-Rub Varnish. . Right: Ceiling -- Speed-Wall SemiGloaa Caen Stone. Walls--Speed-Wall Flat Pea Green. Bedroom Lower Right: Ceiling -- Speed-Wall SemiGloss Ivory. Walla--SpeedWall Flat Delicate Green. Woodwork--Ripolin Q. D. Enamel Tea Rose. ! :' l Above: Ceiling -- Speed-Wall Flat Light Ivory. Walls -- Speed-Wall Semi-Gloss Caen Stone. Woodwork -- Ripolin Q. D. Enamel Colonial Ivory. Above: Ceiling -- Speed-Wall Flat White. Walls--SpeedWall Semi-Gloss -Blue Mist. . Woodwork -- Ripolin Q. D. Enamel Aqua Blue. Hospital Ward Above: Ceiling--Glidden Speed-Wall Flat Light Gray. Waffs--Glidden Speed-Wall Flat Light Blue. Floor -- Glidden Florenamel Buff. - .iw .vwtfjrv V. A mm g > COLORFUL CLLA N L I X i: S S . . . FOIl HOSPITAL PATIENTS The medical fraternity regards painted walls and ceilings as the only satisfactory treatment for hospitals and sick rooms. In hos pital decoration, the two important factors considered are first, sanitation, and second, the relaxation of sick patients. From the standpoint of sanitation, a painted wall presents a smooth surface that can be kept "hospital-clean" and free from infection-breeding contamination. Walls and ceilings painted with Glidden Speed-Wall may be scrubbed frequently and treated with germ-killing antiseptics without fear of destroying or injuring the paint film. The sick room with painted walls can be prepared quickly for reoccupation. The use of white predominates in hospitals, principally due to the fact that it readily shows up dirt and dust. However, at present there is quite a marked trend toward the use of colors, particularly the neutral grays and light shades which make a bright and cheery room without exciting the feelings of the patient. In private rooms colorful drapes are frequently used to provide a cheerful note. Pearl gray or light blue is sometimes used in operat ing rooms, both for surface decoration and for surgeons' robes, nurses' uniforms, etc., because there are no undesirable reflections and glare from those colors, which is not always true where an all-white treatment is used. .1i t1 i Kitchen Above: Ceiling--Speed-Wall Semi-Gloss Caen Stone. Wails -- Speed-Wall Semi-Gloss Buff. Floor -- Florenamel Warm Gray. Corridor Left: Ceiling--Speed-Wall Flat Light Ivory. Walls-- Speed-Wall Semi-Gloss Beige. Woodwork--Ripolin Q. D. Enamel White. Floor--Florenamel Green. GLD 040094 TO CLEAN NEW OFFICE INTERIORS Business management has discovered that newly decorated offices in appropriate, well-chosen color schemes have a favorable influence on the work out put of executives and employees. A more orderly, tidy condition is noted in the way work is handled . . . desks and files undergo a house-cleaning ... in fact, reborn interest and enthusiasm with a noticeable in crease in energy seems to permeate the entire staff. If walls and ceilings are painted with washable colors that reflect the light well, eye strain of employees is greatly relieved without any additional expense being incurred in electric light bills. J-rSSSfS: on GLD 040095 Color treatment illus trated at lett: Ceilint-- Clidden Speed-Wall Flat Light Ivory or Glidden SprayDay-Lite Light Ivory Tint. Walla -- Glidden Speed-Wall Flat Delicate Green or Glid den Spray-Day-Lite Delicate Green Tint. Below: Ceilint--Speed-Wall Flat Delicate Green or SprayDay-LitcDclicateGreenTint. Walla -- Speed-Wall Flat Light Tan or Spray-Day-Lite Light Tan Tint. COLOR FOR fRODERfl STORES TO ATTUACT UlVEItS . . . . Color is regarded by merchants as a most effective form of sales promotion, because color appeals to women . . . and women do 90% of the shopping in this nation. Many retail stores have built successful sales by constantly re decorating store interiors, not only for the sake of appear ance, but primarily for the purpose of intriguing the interest of women, who are quick to note and appreciate smart, new, colorful treatments, in stores and displays, and even in the merchan dise itself, which must be colorful to sell readily. Another important consideration in paint ing stores is the factor of light reflection. Walls and ceilings painted with Glidden Paints having high light reflection val ues cut down light bills, increase effi ciency of sales people through better lighting, and permit a better display of merchandise. After all, well dis played merchandise is "half sold." Glidden Paints for store interiors and exteriors are extremely washable, an other factor which leads to economy and long life. Store Front at left: Endurance Paint Cottage Brown and Endur ance Paint Crylight Green. GLD 040096 GLIDDED PDIDT PRODUCTS... AND THE111 USES In following any recipe or formula, the selec ished effect doesn't look anything like the color tion of ingredients is important, and putting scheme or effect anticipated? The uniform color them together properly is even more important. beauty of Glidden Puints eliminates this-worry. You must use good materials and long experience to get good restilts. Every cook knows that. That is also true when following a recipe to produce a beautiful room, harmonious in colors and pleas Home owners, too, know that some paint jobs, outside or inside, seem to fairly glow with beauty, while other paint jobs seem to merely cover the ing in efTects. surface. The brand of paint you use is more than If you want authentic color schemes and if you want lustre and sheens best suited to the house's exterior, or your kitchen, bath, living room, in fact, uny room in your home, use the Age of Color book as a guide. Not only does this vuluuble guide give you true color harmony, but half the result in the way the job will look and in the way the job will last and protect the sur face. Too many assume that paint is just paint. Anything that is worth painting is worth puinting right, with the right kind of paint for the job. Quulity puint is not so much more costly tliut it recommends the correct use of Glidden Prod the quality isn't fully worth the extra cost. In ucts that flow on evenly and smoothly and cover ferior puint isn't so much cheaper that the saving the surface uniformly, affording the maximum is worth the risk of paint failure. Of course, a job of light and protection. can ulways be done over, but considering that the If you want a job that will lust, stand wear, frequent washing, and still hold its color hues, the paint must form a hard yet elastic film, that will cost of the lubor to apply paint is three-fourths of the cost of the puint job, it doesn't reully pay to take a chance. adhere to the surface without cracking, checking, What the various Glidden products are ... peeling or fading. You must use good paints, made where, when and why they should be used, is very of top quality ingredients, mixed properly and ap important,bothto master puinters who upply them plied properly. Muster painters, paint and tocustomers whopuyfor them.Cliddeu dealers,interior decorators and archi makes dependable puint muteriuls.. tects know thatonlyquulitypaints top quulity only.. for application go on right.. that only quality everywhere on everything. The paints will convert an ordi Glidden line is complete.Every nary surface into a back ground of artistic beauty. Uniformity of color in paints is important to the securing of desirable re sults. Can you think of anything more disappoint ing than to select a color scheme and a surface effect . . . spend a lot of money or energy upplying thejob, and then when the surface dries, find that the fin Clidden Headquarters Offices and Plant No. 1, ana of a large group of Glidden producingfactories and warehouses located from Coast to Coast, assuring quick shipments. Glidden product possesses certain distinct udvunluges. Anybody interested in puinIs fromustundpoin t of getting remurkable results in coloreffoctsuudinextra ordinary protection of the surfucc, should by all means become fumiliur with Glidden products.' The simple descriptions that follow quickly expluin to you why Glidden is not just ordinary puint muteriul. uu 4 "4 GLD 040098 inDEX TO U M l> 1> IS IV PAINT I It O 11 U C T S Page PRODUCTS TOR OUTSIDE USES The niglil Wnv in Paint................................................................. 70 Endurance Paint (Prepared)......................................................... 70 Base-Coat.............................................................................................. 71 Zinc-O-Lilh House Paint............................................................... 72 Elision Liquid White Lead........................................................... 72 Tilau-O-Zinc............................. 72 Titan-O-Zinc Paste Paint.............................................................72 Endurance While Semi-Panic Paint.........................................72 l<cad-0-Zin........................................................................................... 72 Eunlou White Lead. . ......................................................................7.7 Elision Lead Mixing Oil................................................................. 77 Flailing Oil...........................................................................................7.7 Pure Colors in Oil.............................................................................. 74 Master Pain I era' Colors in Oil. ................................................ 74 Master Painters' Bulk Colors.......................................................74 Color* in Japan................................ ............................................. .74 Endurance Liquid Cement Coaling...................................... .74 Flnl Brick Ued.....................................................................................74 Foundation Coaling......................................................................... 74 Endurance Shingle Slain...............................................................74 Jnp-A-Iac Screen Enamel............................................................. 75 Porch and Deck Paint......................................................................75 Handy Home Paint.........................................................................-.75 Wenlhereole Coalings.................................................................... 76 Endurance Asphalt Hoof Coating.............................................. 76 Endurance Asphalt Asbestos Roof Coaling (Liquid)... .76 Endurance Asphalt Asbestos Roof Cement (Plastic). . . .76 Factory and Roof Paint..................................................................76 Ncv-A-Rnsl...........................................................................................76 Liquid Red Lead............................................. 76 Glidlitc Galvanised Iron Primer............. 76 Graphite Liquid Paint.................................................................... 77 Tinner's Tniiil. ...................................................................................77 Smoke Slack lllaek...........................................................................77 Metallile................................................................................................. 77 Rcn<ly-Mixcd Aluminum Paint...................................................77 Airport Signal Paint.........................................................................77 Itomnrk No. 1 and No. 2..................................................................77 PRODUCTS FOR FARM USE Glidden narn Paint.......................................................................... 77 Implement and Tractor Paint.....................................................78 PRODUCTS FOR FLOORS Florcnamc!.............................. 78 Porch and Deck Paint......................................................................78 Inside Floor Paint..............................................................................78 Concrete Floor Dressing..................................................................78 Spccdolcum (Linoleum Finish).................................................. 79 Glidden Spar........................................................................................79 Flonrcllc................................................................................................ 79 Gym Floor Varnish...........................................................................79 Rapid-Cole...........................................................................................79 Linoleum Lncq.......................................... 79 Jnp-A-Lne Varnish Stains............................................................. 79 Jap-A-Lac Model Floor Process...................................................79 Lacq..........................................................................................................79 .Inp-A-Ijic Crack and Crevice Filler.........................................79 Dustlcss Floor Oil...............................................................................79 Ren-O-Wax............................................................. 79 Jap-A-Lac Floor Wax....................................................................... 79 Floor and Furniture Polish........................................................... 79 Mnslieretc............................................................................................. 79 Pli-Nomcl...............................................................................................R0 PRODUCTS FOR WALLS Speed-Wall (Flat. Semi-Gloss, and Gloss)............................. 80 Speed-Wall Oil First Coatcr. ....................................... 81 Speed-Wall Mixing Sire..................................................................81 Ripolin 0- 77. and BLT Ounlily Enamel................................. 81 Master Painter's Flat White......................................................... 81 Glazing Liquid.................................................................................... 81 llipol Stipple........................................................................................ 81 Wall Paper Elixir................................................................................ 81 Sprny-Dav-Li tc...................................................................................82 Page Ad-F.l-Itc Hygienic Kalsominc.....................................................82 Ail-EI-Itc Hygienic Kalsizc............................................................82 Rcflect-O-Lile Washable Cold Water Paint...........................82 PRODUCTS FOR FURNITURE AND WOODWORK Ripolin Q. D. and BLT Quality Enamel..................................83 Ripolin Undercoat...............................................................................8.1 Ripolin Gloss Thinnings................................................................. 83 Titan-O-Zine Enamel..................................................................... 83 Zinc-O-Lith Enamel....................................................................... 84 Gliddcncoat........................................................................................... 84 Jap-A-Lac 4 Hour Enamel............................................................. 81 Jap-A-Lac Varnish Stains..............................................................84 Jap-A-Lac Gold and Aluminum Paint....................................84 Jap-A-Lac Graining Color.............................................................84 Laeq.......................................................................................................... 85 Lacq Thinner........................................................................................85 lacq Transparent Stains and Clear.......................................... 85 Lacq Metal Finishes......................................................................... 85 Floor and Furniture Polish............................................................85 PRODUCTS FOR AUTOMOBILES Spccdenamcl......................................................................................... 85 Top-Cote................................................................................................. 85 Flexible Auto Top Dressing............................................................ 85 Touch-Up Rlack.................................................................................. 85 Tar Remover.......................................................................................... 85 Ren-O-Vite............................................................................................ 86 VARNISHES Glidden Spar......................................................................................... 86 Floorctlc Vnrnlsh............................................................................... 86 Wearette............................................................ 86 Spccdolcum (Linoleum Finish)...................................................86 Kapid-Cote............................................................................................ 86 Lik-A-Rub.............................................................................................. 87 Jap Spar.................................................................................................. 87 Bar and Table Top Finishing Varnish......................................87 Rock Spar..............................................................................................07 General Utility Varnish.................................................................. 87 Painters' Floor Varnish...................................................................87 Painters' Interior Varnish..............................................................87 Rronzing Liquid..................................................................................87 A & A Aluminum Vehicle.............................................................. 87 Japan Gold Size...................................................................................87 Japan Drier............................................................................ 87 Magic White Drier............................................................................. 87 Crysto Batavia Damar...................................................................... 88 Black Asphallum................................................................................88 Wagon and Implement Varnish..................................................88 Cabinet Polishing...............................................................................88 Gym Floor Varnish............................................................................88 Prepared Tung Oil............................................................................. 88 STAINS AND FILLERS Endurance Wood Stains................................................................. 88 Oil Wood Stains...................................................................................89 Paste Wood Fillers............................................................................. 89 Puritan Liquid Wood Filler........................................................... 89 Endurance Shingle Stain................................................................89 MISCELLANEOUS Bath Tub Enamel and Undercoat.............................................. 89 Jap-A-Lac Stove and Iron Enamel............................................ 89 Shcllnc............................ 89 Ad-EI-Itc Paint and Varnish Remover....................................89 Blackboard Slating.............................................................................89 Toxol.........................................................................................................89 Metal Polish..........................................................................................89 Slick Cleaner............................................................................... 89 PostAd Bulletin Color*...................................................................90 Glidden Distributing Facilities................................................... 90 BRUSHES..............................................................................................91 Glidden Quality.................................................................................. 92 THE RIGHT UJflY TO PRIflT Paint improperly applied, no matter how excellent the quality, will not give its greatest value. Employ a good, experienced, reliable painter. His knowledge of correct application will give the paint longer life with greater protection for your property. SOME "DON'TS" IN PAINTING Don't paint immediately after a rain storm, fog or heavy dew. Don't paint in cold weather. Your paint may crack when the weather becomes warm. Don't apply paint to an extremely hot surface-- blisters may result. Don't paint a new house until the plaster on the inside is thoroughly dry. The sun draws the moisture from the plaster through the wood siding, and blister- ing results. Don't paint over a surface that is not thoroughly dry. Sealed-in moisture' will cause blistering, peeling, and sometimes scaling. Don't paint over undercoats not thoroughly dry. Don't paint a house densely shaded with trees and vines until the morning sun has had an opportunity to penetrate them and dry up any moisture which has gathered on the surface. Don't use House Paint on floors, inside or outside. Don't shellac knots--use Base-Coat or Aluminum Paint for this purpose. Don't paint over Ochres or other cheap primers, and do not use non-drying or mineral oils for priming. An improper priming coat is sure to cause early deterioration of the finishing coat. Don't endeavor to make two heavy coats do the work when conditions demand three. Well-brushed thin coats are better than heavy ones. Don't use anything but good brushes. Don't use anything but pure raw linseed oil and pure spirits of turpentine for thinning. PA MTS HUD PRODUCTS FOR OUTSIDE USE ENDURANCE PAZK? (PREPARED) . . . The perfect paint for outdoor surfaces. It is easier to describe what a perfect paint will do than to describe what a perfect paint is. The perfect paint that comes out of an Endurance can, as soon as it is applied becomes a film on the surface that not only beautifies but protects. Think of the job this film must perform. First, it must cover all the surface solidly. Next, the film must adhere to the surface, whether that surface is unpainted or has been previously finished. As the film sets, it must form a hard, tough, elastic surface that will withstand the constant attack of the ele ments . . . driving rain, snow, sleet, hail, dust, frost, etc. This same film must be able to expand uniformly with the thermometer at 100 degrees above, or con tract at temperatures as low as 30 or 40 degrees below zero. Very few realize the tremendous demands made upon a paint film ... if they did, they would never be satisfied with any but the very best paint, because only quality paint can provide the amazing per formance required. Remember, a house that is being painted is being encased in a suit of protective armor to keep the weather out and protect the surfaces, which will decay if moisture penetrates the armor, and at the same time to dress up the appearance of the house so that it will be attractive. Glidden Endurance Paint (Prepared) performs all these functions perfectly. It is economical. It will normally give protection for at least five years. And ... it offers you lower cost protection per year than cheaper paints. Suppose you buy an "unreli able" or "cheap" paint. Say, you pay $1.89 per gallon for it--and it covers 275 square feet with 2 coats. That's a cost per square foot of % cent the first year. Now, suppose that paint fails, as it can and probably will, at the end of the second year, and you are compelled to paint again or let your property depreciate in value. You have incurred a yearly cost of % cent per square foot per year, and you have to go through re painting again. With the labor of repainting represent ing % of the total cost of a paint job, you certainly secure no bargain in "cheap" paint. Now--take Endurance Paint. Suppose you pay $3.35 per gallon, and it covers 400 square feet, two coats. That's a first-year cost of less than 1 cent per square foot. But--this paint is good for 5 years or more, as a rule, giving you a yearly cost of less than 1/5 cent per square foot I Moreover, you have a better-looking house and will not need to repaint until 3 or more .vj 70 GLD 040100 years after the "unreliable" paint has failed. That's economy I Endurance Paint is the ideal finish for all outdoor surfaces. For wood, it is unbeatable. Applied to metal it will outwear many products made particularly for metal surfaces. It serves excellently on brick, con crete, or stone, if a gloss paint is not objectionable. Porch and lawn furniture, wood and metal fences and other exterior surfaces can be both beautified and protected against the weather with Endurance ESTIMATING QUANTITY Glidden Endurance Paint, as it comes from the can, will cover 400 square feet of the average surface, two coats. Multiply the number of feet around the house by its aver age height, and divide by 400. To this figure, add one-tenth Glidden Endurance Paint dowe on easily, dries to a tough, washable finish that defies the elements. to one-fifth for trim, sash, etc. This will give you the number of gallons required for two-coat work. If a third coat is to be used, add half again as much. These figures, of course, are subject to some variation because surface condi tions are not always the same. Endurance Paint dries in 24 hours, but 72 hours should be allowed for drying between coats. Put up in barrels, barrels, 5's, l's, DIRECTIONS Prepared House Paint, like all other paint products, must be mixed thor oughly and uniformly. Pour nearly all of the liquid from the can and, with a flat paddle that will reach the cor ners of the can, stir the pigments and the remaining portion of the liquid together until thoroughly mixed. Add a small portion pf the liquid that was poured off to the mixture already made, and thoroughly incorporate it, continuing this process until all the liquid has been returned and the entire gallon of paint has been thor oughly mixed. Procure an empty con All Otidd.n P.int. ara scientifically controlled by continual tests in Glid den private research lab oratories, thus assuring tainer that will hold at least a gallon uniform, true colors and of paint or as much as has been mixed, body. and pour the mixed paint back and forth from one container into the other until it is of a smooth and even consistency with the pigments and oil thoroughly and evenly incorporated. This is sometimes called "Boxing the Paint." The surface to be painted should be examined thoroughly and not painted if it contains moisture or has a frosty surface. Paint will not adhere properly to unseasoned or moist wood. Old surfaces should be clean, free from grease and loose dirt. All loose paint should be scraped, wirebrushed, or burned off before applying new paint. The following directions serve as a guide for general painting: New Work--New Work should always be primed with Endur ance Base-Coat. Base-Coat is for use cm stucco, cement and all kinds of wood, particularly the porous and absorbent types such as Cedar and Red Wood. It should be applied as it comes from the container, and under no condition should be reduced. Second Coat--Add at least one pint of turpentine to each gallon of paint for this coat. When applying the second coat to more absorbent lumber such as Cedar and Red Wood, it is advisable to increase the quantity of turpentine, using 1 Vi pints of tur pentine to each gallon of House Paint. Third or Finishing Coat--This final coat should be Prepared House Paint of the color selected, applied as it comes from the can. For best results brush the paint out thoroughly rather than flowing it over the surface. When Base-Coat is not available proceed as follows: New Work--Prime Coat. For pitchy woods, such as Yellow Pine or Cypress add about 2 to 3 pints of raw linseed oil and 1 to 2 quarts of turpentine to the gallon of paint to assist pene tration. For White Pine, Fir or other soft woods add 2 to 3 quarts of raw linseed oil and from Vi to 1 Vi pints of turpentine to the gallon. Allow three days to dry in good weather. Second Coat--Use about i pint of turpentine to 1 gallon of paint. Over soft wood use 1 pint of turpentine and 1 pint of raw linseed oil to the gallon. Allow three days to dry in fair weather. Third Coat--Use paint as it comes from the can and brush out thoroughly. Old Work--The number of coats required depends on the con dition of the old paint. If the old paint is seriously cracked, blistered, or checked it should be entirely removed and the surface treated as new work, using Base-coat as the first coat. When the old paint is in good condition two coats of House Paint are sufficient. To the first coat, add a pint of turpentine and about a quart of oil to the gallon to insure penetration and incorporation with the old paint. The second coat should be applied as it comes from the can. Whenever the House' Paint appears a trifle too heavy in body for easy working, it may be thinned with a small amount of linseed oil carefully stirred into the paint. Under ordinary circumstances it is not necessary to add driers. BASE-COAT A preventive against blistering and peeling. Lumber has a tendency to draw mois ture, very much like the action of a blotter. When moisture gets behind a paint film, protection of the surface ceases and the wood starts to decay. BaseCoat produces a waterproof and strongly adhesive film that makes a perfect foundation on which to apply succeeding coats of paint. On new wood, BaseCoat penetrates and seals the surface. PANEL 1 lit Co bt--Regular Primer. 2nd Coat--High-grade Houee Paint reduced with Turpentine. Yinishint--High-grade Houee Paint. * PANEL 2 lit Coat--Base-Coat. 2nd Coat--High-grade House Paint reduced with Turpentine. Ytnishint--High-grade House Paint. PANEL 3 tat Coat--White Lead and Oil Primer. 2nd Coat--White Lead and OH. Fmiahtnc-- H'/iit# Lead and Oil. r?.---1 oca.-rav-js; LOOK AT THE BLISTERS ON 1 AND 3 Same test for all panels. Made under severe moisture eondrffoni. Panels I and 3--blistered very badly. Panel 2 --Base-Coat did not blister. Base-Coat is made of the same basic materials that are used in the manufacture of the .finest exterior varnishes, consequently it is unusually waterproof. Base-Coat will prevent the absorption of moisture from the outside; but cracks, broken flashing, poor joints may allow water to reach the back of siding. The deep penetration and unusual adhesion of BaseCoat will prevent much of the blistering and peeling that would result if it were not used. Base-Coat is furnished in White only. It carries covering pigments that have all the opacity of any prime coat. It always serves as a first coat and when followed with one coat of Endurance House Paint or Titan-O-Zinc will pro duce a perfect and solidly covered job. Base-Coat is to be applied to new wood just as it comes from the can. It covers approximately 600 square feet per gallon one coat. Put up in bbls., H bbls., 5's, l's, j^'s. 71 GLD 040101 ZINC-O-LITH HOUSE PAINT. . .A dependable outside white paint, attractively priced, and having extreme whiteness with exceptional hid ing, covering, and spreading qualities. Highly resistant to sulphur gases so common in most cities, manufac turing centers, and coal mining areas. Made in White only, which can be tinted as desired. Covers 4CC sq. ft. per gallon two coats. Put up in bbls., % bbls., S's, I's, "H'*> /4's- For application follow directions' under House Paint, Page 71. EUSTON LIQUID WHITE LEAD . . . Euston Liquid White Lead is manufactured especially for those who desire a pure white lead paint. It is particularly good for home owners and others who are still firm believers in the supremacy of straight white lead for exterior decoration and who wish to avoid the expense of breaking up White Lead. Euston Liquid White Lead is composed of pure carbonate of lead and linseed oil with just the necessary amount of turpentine dryer. This product has the same extreme whiteness as Euston White Lead, works just as easily under the brush, covers as solidly and, be cause of its extreme fineness of grind, dries with a smooth, glossy finish closely resembling enamel. Covers approximately 360 sq. ft. per gallon, two coats. Put up in 5's, l's, and I4's. For application, follow directions under House Paint, Page 71. TITAN0*ZINC The Superior Outside White Paint. This paint is prepared from Titan-OLith, a patented pigment, and highest quality zinc oxide. It is the titanium oxide chemically combined with sunproof lithopone which gives this paint its tremendous covering and hiding qualities and its bril liant whiteness. The fine quality zinc gives it hardness of film, durability, and rich beauty. Specially treated oils add to its whiteness and its long life. One coat possesses the opacity of two coats of ordinary paint. Ideally adapted for use in congested, smoky districts where fumes are prevalent. It is especially recom mended for use in mining sections because it is not affected by sulphur-bearing gases. Made in White only, which can be tinted to any shade desired. Covers 400 square feet per gallon, two coats. Put up in bbls., % bbls., S's, l's, 3^'s, j^'s. For application follow directions under House Paint, Page 71. TITAN.O-ZINC PASTE PAINT . . . This is a companion product to Titan-O-Zinc Prepared Paint differing only in that it is furnished in paste form. Made from Titan-O-Lith in combination with zinc oxide it has unusual covering properties. It differs from other paste paints in that it takes more oil per gallon. Six quarts of oil added to the gallon of paste produces 2 3^ gallons of paint for finishing coats that possess unusual durability, extreme and permanent whiteness. Ideally adapted for use where destructive fumes and gases are prevalent. Furnished in White only, which can be tinted as desired. On a regular schedule, the finishing coat will cover about 400 sq. ft., 2 coats. Put up in bbls., Vi bbls., S's, l's, %'s, %'s. DIRECTIONS New Work--Surface Preparation--The surface must be dry, free from dirt and all other foreign matter. Knots and sappy places should be given a coat of Base-Coat. Priming Coat--We recommend Base-Coat or Titan-O-Zinc Paste White reduced in the proportion of 6 quarts of linseed oil and 2 quarts of turpentine to each gallon of paste. This coat should be well brushed into the wood and allowed to dry thor oughly before applying succeeding coats. Second Coat--If three coats are to be used, reduce Titan-O-Zinc Paste White with 5 quarts of linseed oil and 1 quart of turpentine to each gallon of paste. Ordinarily, two coats of Titan-O-Zinc will produce a satis factory job and in such instances use Titan-O-Zinc as directed in the next paragraph under eaption, "Finishing Coat." Finishing Coat--After the previous Thorough mixing pro ducat a 6attar paint, which naturaliy atturat battar painting ratultt and piaatad cuatomara. coats have thoroughly dried, apply paint using one gallon of Titan-OZinc Paste White reduced with 5 to 6 quarts of raw linseed oil. Old Work--First Coat--Clean the surface carefully, removing all loose paint, blisters, or paint scale with a scraper, wire brush, or by burning. On work of this na ture, only two coats are necessary. For the first, or priming coat, use Titan-O-Zinc Paste White reduced with 5 quarts of linseed oil and 1 quart of turpentine, brushing it well over and into the surface. Second Coat--Allow the first coat to dry thoroughly before applying the finishing coat, which should be thinned in the pro portion of 5 to 6 quarts of linseed oil to each gallon of Paste Paint. ENDURANCE WHITE SEMI-PASTE PAINT . . . Dependable, protects your property for many years at a reasonable cost. It is a combination of basic paint pigments which have proven satis factory through years of use, and have been endorsed by the best painters everywhere, Mixed gallon for gallon with raw linseed oil, it makes an opaque solid covering pure white finishing coat, ready for use. Can be tinted to any desired shade. Put up in S's, l's, 3-3's, 34's. Covers, when reduced, approximately 700 sq. ft., one coat per gallon. DIRECTIONS New Work--The best priming coat for new work is Base-Coat, or Glidden Endurance Semi-Paste reduced in the proportion of S quarts of linseed oil and 1 quart of turpentine to a gallon of paste. This should be brushed in thoroughly and allowed sufficient time to become perfectly dry. For Second Coat Work--Reduce Endurance Semi-Paste White in the proportion of 3 or 4 quarts of linseed oil and 1 quart of turpentine to a gallon of paste. Allow sufficient time to become perfectly dry. For Third and Finishing Coat-- Reduce Endurance Semi-Paste White in the proportion of one gallon of linseed oil to a gallon of paste. Old Work--Clean the surface care fully. Remove paint scale or blisters with scraper, wire brush, or by burn ing. If old paint is chalky, for the first coat add to each gallon of paint, prepared as above, one extra pint of /n painting homat it it vary important that tha paint ba propariy appiiad in tha araat around windowt. pure linseed oil and one-half pint of turpentine, to assist penetra tion. Finish with Glidden Endurance White thinned gallon for gallon with linseed oil. LEAD-O-ZIN . . . This is a combination of 66%% carbonate of lead and 33%% of zinc oxide ground in pure linseed oil. The carbonate of lead assures durability, adhesion, and proper surface for repainting after many years of service. The zinc oxide gives extra whiteness, long life and lustre because of a harder film surface. Easy-working, perfect spread ing, and solid covering. Bulks about 10% more than white lead. 1 72* GLD 040102 .J Furnished in both heavy and soft paste form. Covers 600 to 650 sq. ft. per gallon, one coat. Put up in 100, 50 and 25 pound kegs. EUSTON WHITE LEAD ... Its chief characteristic is its unusual whiteness which excels that of any other white lead manufactured. Euston White Lead produces at least 10% more paint per 100 pounds than competitive brands and covers more solidly because of its opaqueness. It produces a more smooth' and enamel-like film than other leads. All of these properties, with the exception of the whiteness, can be attributed to its fineness of grind. The white ness of Euston Lead is the result of the secret process under which it is manufactured. Euston Lead is furnished in three forms . . . the Heavy Paste, the Soft Paste, and the All-Purpose Soft Paste. Euston Lead, All-Purpose is the most popular, because it is easy to break up, can be used for interior decoration as well as exterior, and, when used as a finishing coat of exterior house paint, requires no additional turpentine to produce a smooth, easy-working paint. Euston White Lead All-Purpose Soft Paste, reduced with 1% to 2 gallons of Flatting Oil, produces a solid covering, easy-working flat finish for interior wall decoration. This reduction, based on 100 pounds of Euston Lead, will produce from 5 to 5gallons of paint. This same quantity of Lead Mixing Oil added to 100 pounds of Euston Lead will produce varying egg-shell effects, depending upon the amount of oil added. Put up in 100 lb., 50 lb., 25 lb. kegs and 5 lb. and 1 lb. cans. INSTRUCTIONS FOR THINNING EUSTON LEAD IN OIL Regular Paste (9% Oil) REPAINTING OUTSIDE WOOD First Cast EUSTON Lead in Oil 100 lbs. Raw Linseed Oil........ 2 gals. Pure Turps................. 2 gals. Drier. ......................... 1 pt. Gallons of Paint. About 7/galg. Second Coat EUSTON Lead in Oil 100 lbs. Raw Linseed Oil. . .3)4-4 gals. Pure Turps................. 1 pt. Drier............................. 1 pt. Gallons of Paint.. .6)^-7 gals. PAINTING NEW OUTSIDE WOOD Priming Coat EUSTON Lead in Oil......... 100 lbs. Raw Linseed Oil.........................4 gals. Pure Turps...................................2 gals. Drier.............................................. 1 pt. Gallons of Paint............ ..........9 gals. The liner grind of Boston White Lead makes it stay in suspension longer. The above illustration shores a comparative . test betvreen Euston White Lead on the left and another nationally known brand. The same quantities or eech lead were mired with the same quantities of oil. After a number of deys observers found that the net tonally known brand had settled 30%, while Euston White Lead had settled only 7%. Second Coat EUSTON Lead in Oil............ 100 lbs. Raw Linseed Oil...................... 1 J4 gals. Pure Turps................................ 1)4 gels. Drier............................ I pt. Gallons of Paint............About 5 Third Coat EUSTON Lead in Oil............ 100 lbs. Raw Linseed oil.................. 314.4 gals. Pure Turps.............................. 1 pt. Drier......................................... 1 pt. Gallons of Paint............................6)4-7gals. Soft Paste (12% Oil) REPAINTING OUTSIDE WOOD First Coat EUSTON Soft Paste Lead........................... 100 lbs. Raw Linseed Oil........1)4 gals. Pure Turps....................... 2 gals. Drier....................................1 pt. Gallons of Paint. About 7 gals. Second Coat EUSTON Soft Paste Lead...........................100 lbs. Raw Linseed Oil...3-3)4 gals. Pure Turps........................ 1 pt. Drier.................................... 1 pt. Approximate Gallons of Paint...........................6)4-7gals. PAINTING NEW OUTSIDE WOOD Priming Coat Second Coat EUSTON Soft Paste EUSTON Soft Paste Lead............................100 lbs. Lead............................100 lbs. Raw Linseed Oil......... 3)4 gals. Raw Linseed Oil.;... 1 )4 gals. Pure Turps........................2 gals. Pure Turps....................1)4 gals. Drier................................... 1 pt. Drier.................................... 1 pt. Gallons of paint.............. 9 gals. Gallons of Paint............... 6 gals. Third Coat EUSTON Soft Paste REPAINTING OUTSIDE WOOD--(OLD WORK) Lead............................100 lbs. Raw Linseed Oil.. .3-3)4 gals. Pure Turps........................ 1 pt. First Coat. .700 sq. ft. per gal. Second Coat 7S0 sq. ft. per gal. Drier....................................1 pt. Gallons of Paint. . .6)4-7 gals. (9% Oil--2% Turpentine) REPAINTING OUTSIDE WOOD First Coat Second Coat EUSTON Turpentine EUSTON Turpentine Soft Paste................. 100 lbs. Soft Paste................. 100 lbs. Linseed Oil........................2 gats. Linseed Oil.............. 3)4-4 gals. Turpentine....................1)4 gals. Turpentine........................ None Drier.....................................1 pt. Drier.....................................1 pt. Gallons of Paint.............. 7 gals. Gallons of Paint. . .6)4-7 gals. PAINTING NEW WOOD Priming Coat Second Coat EUSTON All-Purpose EUSTON All-Purpose Soft Paste.................100 lbs. Soft Paste................. 100 lbs. Linseed Oil................................ 4galsL. inseed Oil................... 1)4 gals Turpentine.............................1)4galsTurpentine.................... 1)4 gals Drier...................................1 pt. Drier................................... 1 pt. Gallons of Paint............. 9 gals Gallons of Paint.............. 6 gals. Third Coat PAINTING NEW OUTSIDE EUSTON All-Purpose WOOD Soft Paste......... ...100 lbs. Priming Linseed Oil.........................3)4-4gals Coat........700 sq. ft. per gal. Turpentine.................. None Second Drier..................................1 pt. Coat........750 sq. ft. per gal. Gallons of Paint. . .6)4-7 gals. Finishing Coat........750 sq. ft. per gal. EUSTON LEAD MIXING OIL ... A companion product to Euston White Lead. Developed pri marily for mixing with white lead to produce a quick-level ing, smooth egg-shell effect for interior wall surfaces. From four to five gallons of this product are recommended for use with 100-lbs. of lead for the priming coat, while the second and finishing coats should be reduced with from three to four gallons, depending upon whether soft or heavy paste lead is used. Whon miitnl oil with load tho oil ohould bo addod a bit at a timoe Altar oaeh addition tha oil and tho had ahould ba thoroughly mitad. The same recommendations are made for producing exterior decoration paints with lower sheens than there res-iting from the use of linseed oil. Varying quantities of Gliddenspar Varnish can be added to the Euston Lead Mixing Oil, to produce hard glosses of desired sheens. Put up in 5's and l's. FLATTING OIL . . . To be used with White Lead in Oil, to produce flat effects for interior walls 73* GLD 040103 and woodwork. The resulting finish is beautiful, long wearing, and can be easily and repeatedly washed. Put up in 1's. PURE COLORS IN OIL . . . Pure colors finely and evenly ground in strictly pure linseed oil. The pigments are chemically pure and of the finest quality obtainable. These colors are unequalled for brilliancy and permanency of color. The extreme fineness of grind of these colors and care used in manufacturing assure a maximum and uniform tinting strength at all times. Put up in l's, J^'s, He's and 1' x 5', and Yl x tubes. BROWNS Raw Umber Burnt Umber Raw Sienna Burnt Sienna Van Dyke Brown BLACKS Ivory Drop Black Special Lamp Black BLUES Prussian Blue Ultramarine Blue GREENS Chrome Green (Light) Chrome Green (Medium) Chrome Green (Dark) YELLOWS Chrome Yellow (Light) Chrome Yellow (Medium) Chrome Yellow (Dark) Yellow Ochre Golden Ochre REDS Venetian Red Tuecan Red Indian Red Rose Lake American Vermilion Rose Pink WHITE Zinc Oxide GRAINING COLORS Litht Oak Dark Oak CADMIUM COLORS These are non-fading, highly sun-proof colors. Golden Yellow Medium Red Light Red BULLETIN COLORS These are colors extensively used in bulletin work. Red Yellow Blue Green MASTER PAINTERS' COLORS IN OIL... These are economical colors of the same type pigments as Pure Colors in Oil. Put up in the same shades as Pure Colors in Oil excluding Bulletin colors. Cadmium colors, Graining colors, and Zinc Oxide White. In semi-paste form. Put up in l's, K's. Ho'*- MASTER PAINTERS' BULK COLORS . . . For the painter who prefers to mix his own paint to develop the heavy shades so commonly used on rough-timbered structures ... 14 to 15 lbs. mixed with one gallon of linseed oil makes an easy-working, solid-covering paint. Euclid Venetian Red, Euclid Yellow Ochre, Emeralite Greens (Light, Medium, Dark). Put up in l's. COLORS IN JAPAN . . . Preferred to colors in oil for tinting enamels. For making color varnishes and ground colors, these colors in Japan are without equal. Put up in 5 lbs. and Y<i pt. cans. ENDURANCE LIQUID CEMENT COATING . . . Keeps out moisture ... A building brick will absorb a pound of water. In an ordinary eight-room brick house there are about 32,000 bricks exposed to the elements. Think of the terrific extra weight from moisture-soaked bricks as an added strain on timbers and supports. Besides, a moisture saturated brick house is colder in the winter and damper in the spring, consequently, less healthy. Stucco, too, is porous and draws in moisture, holding it for long periods of time. In the winter the moisture often freezes. The expansion causes the stucco to bulge and burst, making patching or re-surfacing necessary. Often though there are no outward signs that moisture has seeped into the stucco, when a section is removed the surface back of the stucco is found to be decaying. Endurance Liquid Cement Coating closes the pores of the surface and works into the inaccessible pockets in rough surfaces of exterior and interior concrete, cement, stucco, unglazed tile, brick and stone without changing the surface texture. It gives uniform color and weathers down to that soft lustreless texture so characteristic and desirable for homes 'of this type of construction. The pigments in this unusual Cement Coating are those com monly used in all exterior paints. The vehicle, instead of being Raw Linseed Oil, is a treated oil which embodies a large percentage of China Wood Oil and is not subject to the same saponification as Linseed Oil when in contact with alka If two brick*, one un> lies. Being more waterproof, it pointed, the ot hot pointed, wore plocod in prevents the absorption of moisture that creates active alkali always found in concrete, woter, the unpointed brick would bo lound to for outweigh the other. stucco, and brick, and it is quicker drying. Liquid Cement Coating covers from 200 to 300 square feet, one coat, depending on the porosity and coarse ness of the surface. On metal or other surfaces of close texture, and over old painted surface, the covering is about greater. Put up in bbls., % bbls., 5's, l's. DIRECTIONS Surface to be painted should be thoroughly dry, well seasoned and free from dust and loose foreign matter. First Coat--To each gallon of Glidden Liquid Cement Coating, add one quart of Cement Coating Mixing Liquid and stir thor oughly. Work the first coat of Liquid Cement Coating well into the pores of the surface, spreading the material uniformly into a thin film or coat. Second Coat--Allow not less than 24 hours for first coat to dry before applying the second coat. Apply second coat just as the material comes from the package, brushing it out evenly and uniformly over the surface. Where a third coat is desired, allow 48 to 72 hours for second coat to dry thoroughly. Old Work--Use a wire brush on previously painted surfaces to remove dirt and rough particles. If old paint is scaly, remove it with gasoline blow torch and steel scraper, and wire-brush the surface. (We do hot recommend the use of a paint remover con taining wax, because subsequent coatings- will not adhere properly.) Then proceed as per above directions for new surface. FLAT BRICK RED . . . Color ground in oil to paste form, which when reduced with Euston Lead Mixing Oil for flat effects, and linseed oil and drier for gloss finish, makes an excellent coating for walls of brick, stone or cement. A perfect imitation of brick in color and sheen. Put up in 5's, l's and J^'s. FOUNDATION COATING . . . Use in preventing seepage and for damp-proofing walls. For external use below ground level. A perfect bond for plaster when used on the interior. In black only. Put up in bbls., J4 bbls., 5's, l's. ENDURANCE SHINGLE STAIN . . . A recognised wood preservative. The colored plates on the pages in this book suggest the importance of a properly finished roof to enhance the beauty of the structure. When shingles begin to look drab in color you can prepare for repair bills. Dry shingles curl and crack. Moisture gets under neath and, between decay and wood-boring insects, 74 . GLD 040104 i *T' * the shingles get soft, spongy and porous. Endurance Shin of time, gives the paint that protects these surfaces many duties to perform. Endurance Porch and Deck gle Stains are made with creosote oil as the base, which is recognised as the best pre servative and termite repellent for shingled surfaces. These Paint will not water spot. It is formulated as a protective and decorative coat ing for surfaces which are subjected to hard usage and severe weather conditions such as outside floors stains come in a wide range of and decks of yachts and motor boats. It will with colors that will bring out the stand hard scrubbing, and also resists the action of beauty and charm of a shingled rain, snow, and ice, and hard wear of walking and the UPPER -- t/m tained shingles become dry and cottage. scraping of chairs. porous; warp; need replacement, LOWER-SmoofA. etained shingles Hold their shape and color, makings tight, weatherproof roof. Insist on a quality shingle stain. For the sake of econ omy and protection, it is essential that a deep penetrat ing, wood preservative, with This product dries firm and hard overnight, and pro vides a paint film which is sufficiently elastic so that it does not mar, scratch, or show heel prints. DIRECTIONS permanent, non-fading colors, New Work--Two coats are recommended for new work. Apply a *3 be used to give the roof or siding the long protection first coat that has been reduced with a pint of turpentine to the and rich appearance they deserve. gallon. Allow 48 hours for drying. Final coat should be applied JS Coverage: For dipping, two gallons cover 1000 regu full body. lation size shingles with a K dip. For brushing, 150 sq. ft., one coat. Put up in bbls., bbls., 5's and l's. Old Work--One coat applied to a dry surface free from dust and other foreign matter. We positively recommend these finishes for all outside surfaces D DIRECTIONS which may be subjected to the above extreme conditions. Put up in l's, Vt't, M'*. Covers 600-700 square feet per gallon, Important. Mix the stain thoroughly before using to assure one coat. uniform color. Stir occasionally during application. Damp shingles should be dried out before applying stain. HANDY HOME PAINT ... A medium- a New Work--The most practical way to stain shingles is to dip priced, good quality, prepared paint that is easy to them in a container large enough to hold at least a dozen shingles and deep enough to allow % of the length to be covered. This process will afford protection to all exposed parts of the shingle. Arter shingles are laid, it is well to brush on a second coat in order to assure a uniform color. apply. While it is made especially for exterior pur poses, it is also very good for household use, and will be found satisfactory in every way for painting interior woodwork, cupboards, kitchen furniture and Old Work--Shingle stains naturally must be brushed on pre for doing dozens of odd jobs of decorating and paint > viously laid shingles. Care should be taken that all edges and ing around the home. exposed parts are well coated. On old work, shingle stains may be thinned one pint of linseed oil to the gallon. Made of quality raw materials throughout. It works easily, maintains a good gloss, wears well, and will a JAP-A-LAC SCREEN ENAMEL . . . stand repeated washings with soap and water. A black Enamel used on the screen frames as well as Reduced 100% with equal quantities of turpentine 9 wire screen, will protect both against rust and decay. or naphtha and linseed oil, it makes an exceptionally Quick-drying, water and weather resisting. Ideal for long-wearing shingle stain. a use any place a black enameled finish is desired. Will DIRECTIONS not clog the mesh of finest woven screen wire. Prevents New Work--For new work on exteriors apply at least three a warping of the frame. Put up in 1 's, I4's, J^'s, ^'s, HV*- coats. The first coat should be reduced with a quart of raw linseed oil and a pint of turpentine. In the second coat, omit the linseed a PORCH AND DECK PAINT . . . Made oil, and apply finishing coat full body as it comes from the can. Old Work--For old exterior work, apply taro coats, reducing the a to withstand severe service. Porches, steps and decks get first coat nrith a pint of linseed oil and a pint of turpentine, and apply plenty of abuse. The average the second coat full body as it comes a family living in a home, uses from the can. Allow each coat at least 48 hours to dry thoroughly. the floor and steps of a porch a thousands of times a year and For interior woodwork, all surfaces should be free from dirt and grease. the effect of the scuffing of feet, If one coat is necessary, use the a scraping of porch furniture, and the abrasive action of dust and material as it comes from the can; while if two coats are used, thin arith a The playing of children, moving of furniture in and out. constant traffic a of grinding heels play dirt require a paint with a tough, elastic, wear-resisting film. The exposure of a porch to a half pint of turpentine to each gallon. Keep the can closed tightly when not in use. Stir paint thoroughly before using. Allow at least 48 hours for Before repainting e home the wood tiding ahould be carefully prepared. Where the paint ha, acaled. a a haeoc with porch floors the elements in hot and cold and steps. weather, in dry and wet each coat to dry thoroughly. Where thinning is necessary, use tur- wire bruah ahould be uaed to clean up the eurtace. weather, more than eight thousand hours a year, with water frequently standing on the paint for long periods pentine or raw linseed oil for exterior purposes and boiled linseed oil for interior painting. It covers from 600-700 square feet per gallon, one coat. Put up in 5's, l's, H'*. Ws, lA't, Hi's. e 78 GLD 040105 TE COATINGS ... In these products we have the fin est grades of asphalt available, carried in suspension by water as a vehicle. Upon application the water evaporates and only a protective film of asphalt with all of its elasticity and waterproof qualities remains. None ofthe essential, life-giving A wmtotproof cost of Liquid Roof Costing, oppfiod with s 3-knot roof brush, will psy for itssif mmny titnos ovor by profronting costly roof to- poirs. oils of the asphalt are carried off in the evaporation of the solvents that are used in other types of asphalt coatings. As a roof paint this material can be used on surfaces of metal, felt, tar, concrete, tile or asphalt composition roofing materials. It is ideal for the damp-proofing of basement walls. Weathercote Products have no odor and are, there fore, recommended for the waterproofing of cisterns, troughs, reservoirs and swimming pools. They also give unusual protection against corrosion on metal of every type. When applied to the back of wall board they eliminate warping. Require no heating for application. Applied easily by brushing. Where thinning is necessary use water only. Weathercote is supplied in two forms; Weathercote Coating is heavy in consistency but still free enough working to be brushed easily. This material can be reduced from 15% to 20% with water to serve as a prime coat. Weathercote Cement contains asbestos fibre to de velop a heavier consistency to prevent its running and sagging when applied heavily. Intended primarily for the patching of holes in roofs, valleys, flashings, etc. Best applied with a trowel. Put up in 55 and 30 gal. drums, 5 gal. steel kits, 1, and Y gal. cans. ENDURANCE ASPHALT ROOF COAT ING . . . An acid-free, heavy body, asphalt base paint, especially recommended for metal or composi tion roofs and all other metal parts of the house, subject to exposure. Its extreme elasticity results in its wearing for years under the most severe weather conditions. On paper, will cover 100 sq. ft. one coat. On metal, about 25% more. Put up in bbls., Y bbls., 5's and l's. ENDURANCE ASPHALT ASBESTOS . . . ROOT COATING (Liquid). A heavy asphalt paint material combined with asbestos fibre and is used as a protective coating for roofings of any nature and for the repairing of leaks in gutters, valleys, flashing, etc. It can be applied with a brush and will not sag, creep, blister, crack or peel. It will satisfactorily remedy roof surfaces that are leaking because of small cracks, breaks or nail holes. Put up in bbls., Y bbls., 5's and l's. ENDURANCE ASPHALT ASBESTOS ROOF CEMENT (Plastic). Indispensable for the patching of large leaks in the roofs, gutters, valleys and flashing. Should be applied with a trowel. Put up in 600 lb., 300 lb., 100 lb., 50 lb. drums; 25 and 10 lb. pails; 5 and 1 lb. cans. FACTORY AND ROOF PAINT . . This is an economical, weather-resisting coating for all rough wood and metal surfaces. It is extensively used on factory buildings, water tanks, warehouses, tem porary construction such as bridging over sidewalks, where decoration is secondary to weather protection. Covers approximately 600 square feet per gallon and dries in 24 hours to a firm surface. Put up in bbls., Y bbls., 5's, l's. NEV-A-RUST . . . Protects metal against rust and corrosion from any cause. Unaffected by salt or fresh water, or by change in temperature. Nev-ARust is intended especially for both field and shop coats on structural steel, but it can also be used as a protecting paint on all outdoor surfaces of metal. It contains neither tar nor asphaltum--the pigment con tains a magnetic black oxide of iron. The surface texture is uniformly fine; it is tough and therefore resistant to physical factors; it is elastic and therefore imper vious to temperature changes; it has strong binding properties and is exceedingly durable in the face of any atmospheric conditions. Togusrd ogsinst rust mod Furnished m shades of gray, corrosion mil osposod red, green, brown and black. At least 48 hours should be allowed for proper drying be ,htt tween coats. Covers 600 sq. ft. per gallon, one coat. Put up in bbls., Y bbls., 5's, l's. LIQUID RED LEAD . . . A scientific, protective, rust-inhibitive paint for use as a first coater on structural steel, iron and all metal surfaces (except ing galvanized iron). The vehicle is specially treated oils which, together with the rust-inhibitive. pigments, gives a perfect coat which prevents the building up of rust beneath the film. Dries in 24 hours and covers 500-600 square feet per gallon, one coat. Put up in bbls., Y bbls., 5's, l's. GLIDTITE GALVANIZED IRON PRIMER . . . While this product is recom mended especially for use on galvanized iron, it is also an ideal primer for all sheet metal surfaces such as metal sash frames, store fronts, cornices, etc. It is only used as an undercoat and reduces to a minimum sr 70 GLD 040106 the possibility of peeling and scaling which is so As a result, a surface finished with Metallite is prac 9 common where ordinary paints are applied to gal vanised surfacesi As a special precaution! however, it tically enamel-like in its smoothness, and will not gather dust and dirt, The finish actually resembles is recommended that the galvanized surface be given polished metal and retains its brilliance over a long 9 a period of time over which to weather and, when this period of time. It does not have the characteristic is not possible, it should be washed with a dilute solu grayness of other Aluminum finishes, but has bright 9 tion of sulphuric or acetic acid to remove grease and ness and light reflecting qualities that make it ideal oil. Covers 500-600 sq. ft. per gallon, one coat. Put up for the finishing of wall surfaces in laboratories and 9 in bbls., bbls., 5's and l's. factories where the fumes of acid quickly discolor or 9 GRAPHITE LIQUID PAINT . . . This dinary paint products. product is produced to supply the demand for Graphite Its heat resisting qualities make it excellent for use on Paint and in the strictest sense of the word, it con furnaces, stoves, stove pipes and stacks. It is recom 9 tains only sufficient amounts of other pigments to keep mended for use on metal furniture and bric-a-brac. the product in perfect condition in the container. A very novel finish may be obtained in the kitchen by Can be used any place where an exterior paint is using this product on the walls and woodwork, com desired. It is especially desirable because of its heat bining it with black enamel or some other contrasting 9 resisting 'qualities which make it a satisfactory paint color used as a stripe. It covers 800 sq. ft. per gallon, for boilers, engine fronts and chimneys. Put up in one coat. Put up in l's, ]4's, V%s. Hi's, Hi's, double 9 bbls., Y% bbls., 5's, l's, J^'s, and I4's. compartment cans. TINNER'S PAINT . . . A quality product made from best grades of oxides ground in durable, hard-drying spar varnish. Recommended for all sur faces of tin, iron, steel, metal flashings, ridge rolls, spouting, etc. While still wet, hard rain will not wash it from the surface. It will not chalk, chip, or peel. Dries READY-MIXED ALUMINUM PAINT ... For interior and exterior use. Does not discolor with age but maintains its brilliancy, and the liquid enables the aluminum flakes to leaf perfectly. Put up in l's, 14's, 3^'s, Hi's. with egg-shell gloss so as not to emphasize irregu AIRPORT SIGNAL PAINT...A long- larities in metal roof surface. Available in shades of wearing and weather-resisting yellow paint with a red and green. It covers approximately 500 square high visibility. For painting direction signs on roofs 9 feet per gallon, one coat. Put up in bbls., 5's, l's. or roadways to designate airports. Made `in First SMOKE STACK BLACK . . . This prod uct has been especially manufactured to withstand the Coater and Finishing Coat. Fade-proof and perma nent. Put up in 5's and l's. extreme heat to which smoke stacks are subjected. It bakes hard to the metal, practically becoming a part of it| and forms a protective film over the surface that prevents the metal from corroding for a long period of ROMARK NO. 1 . . . Combines necessary quick-drying properties with extreme durability and weather resistance. Prevents bleeding when applied time. Can be applied to all surfaces subject to heat, such as boiler fronts, steam and hot water pipes, and over asphalt. Made especially for marking pavements, but adapted equally for zone marking factory, ware the fronts of engines. Put up in 5's and l's. 9 house, and freight depot interiors. Dries in 4 to 15 minutes under normal conditions. METALLITE ... There is no Aluminum 9 Paint on the market that dries with a film more closely ROMARK NO. 2 . . . Is recommended for resembling aluminum metal. The flakes of the Alum use over brick, concrete, wood, or any surface not hav inum Powder used in this paint are so small that it ing an asphalt or tar base. Dries in 45 to 60 minutes. is impossible to see them individually without a mag Both No. 1 and No. 2 are made in white, black, yel nifying glass. a low, and orange. Put up in 5's, l's. PRIMS flRD PRODUCTS FOR FRRfFl USE GLIDDEN BARN PAINT . . . Not the doesn't pay to take a chance on wasting time or a cheapest -- but the best. money on paint that won't last and protect the sur There is an old saying that you can't fool a farmer twice on paint. That's why so many farmers are taking no more chances and are now having their barns and farm buildings painted with quality bam paint face properly. Bam Paint is permanent in color, covers more square feet to the gallon and has a lustre which identifies it from other bam paints. It is cheaper in the long run because you paint less often. Here is a product with a universal use, its noncorrosive qualities make it ideal for roofs, gutters, of this type. On a farm there is downspouts and out-buildings of metal or wood. so much work to do and so little Everybodyetop* foodmire time in which to do it, that it newly pm in ted form born* ond hou*ot. Covers more than 300 sq. ft. per gallon, two coats. Put up in bbls., H2 bbls., 5's, l's, and I4's. 77. GLD 040107 DIRECTIONS Be sure that the aurface is clean, dry and free from dirt, looae paint and grease. If the old paint it scaled or cracked, it should be wire-brushed or burned off. Stir the paint thoroughly before using. Directions for application of Bam Paint are the same as those covered in previous paragraphs on Exterior Painting. Two coats will be found sufficient for most surfaces. The first coat should be thinned with raw linseed oil. This is especially recommended at this time because, for the past several years, the majority of farm buildings have been neglected and the surface must be well satisfied with linseed oil when repainting. A metal surface should be carefully gone over to remove all rust and scale, after which two coats of bam paint of color selected may be applied. For brick the first coat of'bam paint should be reduced with Liquid Cement Mixing Liquid and any spots that show unusual absorption should be given a second application. Then, after the entire surface has been allowed to dry for at least three days, a coat of Bam Paint as it comes from the can thould be applied. IMPLEMENT AND TRACTOR PAINT ... Specifically designed to protect metal and wood sur faces of farm implements. It is long in oil to withstand extreme exposure against sun, wind, rain, and snow. Manufactured in colors considered standard for farm implements. Covers solidly with one coat and main tains gloss over a long period of time. Used extensively on garden furniture because of its weather resistance. Covers 500 sq. ft. per gallon, one coat. Put up in 5's, l's, M's, Y% s. Farm implamant* and tractor* arm aubjactad to constant waathar a*po aura and naad a coat o/ ru*t-ra*i*tmg paint. WAGON AND IMPLEMENT VAR NISH . . . See Page 88 under Varnishes. PRINTS ROD PRODUCTS FOR FLOORS . . . FLORENAMEL . . . This is an evolution in the line of floor finishes for in terior or exterior use. It is a true enamel ... quick-drying and under normal conditions can be walked on in from six to eight hours. Intended particu larly as a finish for interior wood or cement floors, and for the refinishing of linoleum where the original design has' Through tha uaa of tha been worn away. atippla aponga old worn floor* may ba giran a *mart,dacorativa pattarn. One coat applied to linoleum will impart years of added life and result in an attractive and easily washed floor covering. A linoleum rug painted in this way can be made even more attractive by stippling contrasting colors on a selected base shade. Its waterproofness, toughness and gloss make it an ideal finish for plastered walls where a finish that re quires frequent and vigorous washing is desired. Several colors in the line are suitable for woodwork, others for furniture. Any one of the colors is excellent for using on dados in kitchens, bathrooms, etc. Florenamel is adaptable as an exterior porch or deck paint. It withstands the scuffing of feet and scraping of heavy furniture because of its toughness. It is waterproof, consequently will not water spot. Its elasticity enables it to expand and contract with the extremes of weather without cracking or checking. i's.Covers 500 square feet per gallon, one coat. Put up in y2's, y8's. DIRECTIONS Clean the lurface thoroughly. Drive all nails below the surface. Fill nail holes, cracks, and all other grooves with Jap-A-Lac Crack and Crevice Filler. In teriort--First coat should be thinned with pure turpentine in the proportion of one pint of turpentine to a gallon of paint. Apply thin coat of paint, brushing out well. Allow 12 hours to harden. Second coat should be applied just as it comes from the can and flowed on freely. If floor, having been previously varnished or painted, is in good condition, it should be washed with warm water and allowed to dry. Sandpaper lightly, dust, and apply Florenamel. Care should be taken to see that the enamel is flowed on freely and evenly. The surface will dry out without brush marks in about 10 to 12 hours in favorable drying weather. A clean bristle brush should be used. Exteriora--The first coat applied to porch floors and decks should be reduced 10% with turpentine after the surface has been cleaned of all accumulated dust, dirt, grease and other foreign matter. Allow 48 hours for thorough drying. For finish coat work, reduce in proportion of one pint of boiled linseed oil to each gallon. PORCH AND DECK PAINT ... Sec Page 75 under Products for Outside Use. INSIDE FLOOR PAINT . . . A sanitary and durable paint for preservation, protection, and decoration of interior floors, stairs, wainscoting, and all surfaces that must stand continuous hard wear. It is particularly suitable for wooden kitchen floors.'Dries dust free overnight. One gallon covers approximately 500 square feet, one coat. Packaged in l's, W&, M's. DIRECTIONS Follow interior directions for Florensuncl--sit left. CAUTION: For outside floors or porches, steps, etc., use Porch and Deck Paint or Florenamel for best results. CONCRETE FLOOR DRESSING . . . Dries with a hard, tough, wear-resisting film; decora tive, waterproof, oilproof, and acid resistant. Re peated washings and scrubbings will not affect it. It eliminates dusting which is so common to concrete floors, and hides completely all blemishes and dis colorations in the original surface. Especially recom mended for use. on concrete floors in hospitals, public buildings, hotels, etc. Covers 400 to 500 square feet per gallon one coat varying according to surface and application. Pack aged in l's, M's, M's- 70 GLD 040108 * o 9 9 DIRECTIONS face by using the Jap-A-Lac Graining Tool before the Before applying this product be sure that the concrete has had Graining Color sets. Jap-A-Lac Graining Color is 9 time to thoroughly dry out. Floors must be dry, and if they show soluble in water and any design that is not satisfactory any trace of alkali, wash thoroughly with a solution of 3 pounds may be removed either by washing it from the surface 9 of Zinc Sulphate to a gallon of water. The material should be applied at a with water, or by applying another coat of Graining Color over it, on which a new grained design can be 9 temperature of about 70 degrees F., but never lower than SO degrees, and under favorable drying conditions created. After the Graining Color has dried, one or two coats of Jap-A-Lac Varnish Stain, in any color that and ventilation. The amount used for may be selected, will give a true wood effect. Complete 9 the first coat should be reduced 10% directions for the use of the Graining Tool will be with turpentine and thoroughly worked into the floor by means of a found in the carton in which it corns. 9 stiff brush. Allow 24 to 36 hours or until perfectly dry, then apply second LACQ . . . See Page 85 under Products for Fur 9 coat without reducing or thinning. niture and Woodwork. Should sections of the floor show un Coflcrtf# floor* in &> usual absorption of first coat, due to JAP-A-LAC CRACK AND CREVICE 9 manta whara dampnaaa uaually etf'iff require fMCM/ floor drmtainj. variation in density of concrete, such sections shall receive an additional coat before applying second or finish TILLER . . . This material is furnished in paste form. Its function is to fill the cracks that exist in old 9 ing coat. These spots or sections should be thoroughly dry before floor surfaces between the boards, as well as nail holes application of finishing coat. and other breaks in the boards themselves. This 9- SPEEDOLEUM . . . (Linoleum Finish). material properly applied, will not shrink or break loose when dry. Put up in 1 and 2M pound cans. 9 See Page 86 under Varnishes. DUSTLESS FLOOR OIL . . . An oil for GLIDDEN SPAR . . . See Page 86 under unfinished floors, a polish for varnished floors, and an 9 Varnish Section. efficient ingredient for any sweeping compound. Acts as a dust preventive for floors of stores, factories, 9 FLOORETTE . . . (Floor Varnish). See public halls, etc. When properly applied it will be Page 86 under Varnish Section. absorbed by the wood, leaving no greasy and slippery 9 oil film. Put up in bbls., M bbls., 5's.and l's. 9 GYM FLOOR VARNISH ... See Page 88 under Varnish Section. REN-O-WAX . . . Where this product is ap plied properly, floors will show an even, mirror-like lustre that adds the finishing touch to rooms. It dries 9 RAPID-COTE . . . See Page 86 under Var nish Section. quickly with a reflecting gloss that protects the floor paint or varnish film. No rubbing or polishing needed 9 9 LINOLEUM LACQ . . . Intended as a pro tective coating over new linoleum, and will preserve the pattern and restore newness to old linoleum, . . . put it on . . . leave it alone ... in about thirty minutes it may be walked on. Covers 3,000 sq. feet per gallon, one coat. Put up in l's, M's. M's- adding years to its usefulness. Easily applied by brush, JAP-A-LAC FLOOR WAX ... A paste 9 and dries in less than thirty minutes. Water white in color. Will not discolor the lightest tints. It is water composed of the finest, hardest-drying, toughest wearresisting waxes available. Polishes and preserves the proof, will not spot white, and will not mar or scratch beauty of floors, woodwork, and furniture. Dries hard, white. Covers 400 to 500 sq. ft. per gallon, one and does not become sticky in warm weather. Will not coat. Put up in l's, M's. 14's. M's. MIS show scratches or heel marks. Dust and dirt will not 9 DIRECTIONS adhere to it. Polishes quickly with little rubbing. Put up in M lb., 1 lb., and 4 lb. packages. 9 Before application, both old and new linoleum surfaces should be washed with a strong soap solution, then thoroughly rinsed and FLOOR AND FURNITURE POLISH dried. 9 ... See Page 85 under Products for Furniture and Woodwork. JAP-A-LAC VARNISH STAINS . . . See Page 84 under Products for Furniture and Woodwork. MASTICRETE . . . A semi-liquid mastic, having a water vehicle. It can 9 JAP-A-LAC MODEL FLOOR PROC be added to cement mortar and applied in any thickness to 9 ESS . . . This process consists of a complete system for finishing badly worn and discolored floor breaks and holes that occur in concrete, wood, metal, asphalt, surfaces, and is also adaptable for use on woodwork tile or composition traffic bear 9 and furniture. The first step in the process is the appli ing surfaces. Odorless and re cation of one or two coats of Jap-A-Lac Ground Color, quires no heating for applica 9 after the old surface has been cleaned thoroughly and tion. Put up in 55 gallon drums allowed to dry perfectly. and 5's. 9 The Jap-A-Lac Ground Color resembles natural wood Masticrete Primer serves as and dries to a flat finish which, at the same time bonds a bonding medium between 9 itself very tightly to the old surface. After the Ground Masticrete and the surface to Cracka and braaka in con crete floora in homaa and Color has been applied, Jap-A-Lac Graining Color is be repaired. Put up in 55 gallon factoriaa can quickly and 9 used and an artificial grained effect made on the sur drums, 5's and l's. permanently 6a rapaired with Maaticrata. 9 7I. GLD 040109 PLI-NAMEL . . . Pli-namel is a new devel opment, the result of the cooperation between the paint and varnish industry and the world's largest rubber manufacturer. Rubber has always been recog nized for its unusual resistance to moisture, alkali and acids, and these same qualities are now incorporated in Pli-namel, which is a 100% Pliolite pure crepe rubber resin base product. Where other floor paints fail because of a moisture con dition, on concrete floors, Pli-namel will give unusual service. It will adhere successfully to any concrete floor surface if there is no actual water pressure to contend with. It successfully resists the action of alkali, and will outwear by three times the ordinary oil base floor paints. This unusual product for concrete floors is furnished in six colors, as well as White and Black. The White is a most unusual finish for the walls of rubber plants, bakeries, refineries, chemical laboratories, the kitchens of hotels and restaurants, and any other surface where fumes and gases that prevail cause a quick discolora tion of white enamels. It washes free of deposits that settle upon it and will * be found just as white as the day it was first applied. The acid-resisting properties of this material make the Black, which is ordinarily used, ideal for a finish in testing laboratories, battery plants and other places where counters and work benches are constantly sub jected to the action of acids. It is also recommended for swimming pools. Communicate with us regarding your specific problems. Covers 450 to 500 square feet per gallon, one coat. Put up in bbls., M bbls., 5's, l's, M's. M's- DIRECTIONS Clean the floor with an alkaline cleaner, then rinse thoroughly with clear water and allow to dry. Oil soaked floors should be thor oughly waahed with naphtha or other solvents and then scrubbed with an alkaline cleaner until clean. Do not coat for several days in order to make sure all oils are removed from the pores. On previously painted floors the old him should be removed. Then clean as above. Pli-namel should be brushed well into the pores of the concrete. Apply the first coat after reducing it 25 per cent with mineral spirits such as Texaco Vamolene or Sunoco Spirits. Apply the second coat about 24 hours after the first coat, without thinning. The third coat, if necessary, should be applied without thinning after the second coat has dried 48 hours. Pli-namel dries dust free in an hour and can be subjected to light traffic in two to six hours. The fact that Pli-namel it not alfactad by water makes it an ideal finish for the bottoms and tidaa of concrete swimming pools. All new floors or those worn smooth must be etched with a \Q% solution of muriatic acid to provide the proper bond. Pflims (HID PRODUCTS FOR UJRLLS . . . SPEED-WALL FLAT . . . Its soft tones, with the richness of velvet and just enough light reflection to produce interesting highlights, make it desirably for living rooms, dining rooms and bedrooms, as well as main hallways. Glidden Speed-Wall Flat has a sheen that reflects a maximum of light. It is sanitary because it is truly washable. Its solid, impervious film lays smoothly over any kind of a surface--rough or smooth plaster, wallboard, burlap, metal or wood. This product in white and a wide range of desirable colors for modem decorative treatments, was used in the color pages of this book. Put up in bbls., M bbls., 5's, l's, M's, M's. White is also packaged in M's- Covers about 500 sq. ft. per gallon, one coat. SPEED-WALL SEMI-GLOSS . . . This paint has become popular for every room in the house be cause its egg-shell finish makes it not only practical from the standpoint of wear and washability, but also because it pro vides the right light reflection to make it an ideal background for furnishings. One coat of Speed-Wall Semi" Gloss over Speed-Wall Oil First Coater as a primer, produces a solidly covered surface and an acceptable job. It dries quickly and with good drying conditions (sufficient warmth and ventilation) two coats may be applied in a single day. Speed-Wall Semi-Gloss eliminates many of the annoyances and inconveniences of painting and does not require frequent refinishing because it washes so easily and perfectly. Its film is closely knit and impervious to moisture. Speed-Wall Semi-Gloss is not only recommended for wall work in kitchens, breakfast nooks, bedrooms, or, in fact, any room in the home, but it is also an ideal finish for woodwork and furniture because of its washability, solid covering, and easy working proper ties. Its beautiful egg-shell finish makes it exceedingly popular today as a finish for furniture. Put up in bbls., M bbls., 5's, l's, M's. M's. M'. He's. Covers about 500 sq. ft. per gallon, one coat. Speed-Wall is also widely used as a finish for radiators. SPEED-WALL GLOSS . . . Wherever a glossy finish is desired, this product is very satis factory--for walls, woodwork and furniture. When applied, it provides a tough, durable surface that will retain its gloss in spite of frequent washings. Its hard, tile-like finish is significant of cleanliness and the utmost in sanitation. Long life, toughness and durability were built into Speed-Wall Gloss because when used in the kitchen and bathroom, where surfaoss arc subjected to moisture, steam and deposits of grease from cooking, frequent washing is the rule. It can be washed repeatedly without any impairment of its gloss. Put up in bbls., M bbls., 5's, l's, M's. M's. Covers 450 to 500 sq. ft. per gallon, one coat. tiv* GLD 040110 9 9 9 DIRECTIONS This product should be thinned 25% with naphtha, Surface Preparation--Be careful of and when applied in this manner, will dry in about 9 new walls. Be aure they are dry be 6 hours and cover from 350 to 450 square feet, depend fore finishing them. There is a pos ing on the-porosity. Put up in bbls., M bbls., 5's, 9 sibility of hot lime or free alkali being present in all new plaster work. As a l's, M's. M's. precaution it is advisable to wash new 9 plaster with a solution of zinc sul SPEED.WALL MIXING SIZE . . . phate made by mixing three pounds of Effectively seals the pores and voids in plaster, Pre 9 commercial zinc sulphate in a gallon of water. Simply brush on the surface vents the sinking in of finishing coats. Can be used Nmwly plmmtmrmd v//i arm and permit to dry. Your painter can as it comes from the package, or mixed half and half 9 awtrmmaly poroua. Am a rmmult, thay mhould bm 41ran a mmaling coat of m test new walls to determine the pres ence of hot lime or alkali. Many times with the Wall Finish. Put up in bbls., M bbls., 5's, 1'*. M's, M's- good primar itkm Spmmd- a wash with common household vine 9 Waii Oil Firat Coatmr bm form auccmmding finimh com tm arm appiimd. gar will be sufficient to overcome this alkaline condition. RIPOLIN Q. D. ENAMEL . . . See Page 83 under Products for Furniture and Woodwork. 9 Surface preparation is as important on wall work as it is on floors or furniture. After the new wall has had the zinc sulphate or vine 9 gar wash, allow it to dry overnight if there is heat in the house. If not heated, allow more time. Then apply one coat of the primer MASTER PAINTER'S FLAT WHITE . . . Intended particularly for use by the Master selected. Painter in the home, especially for basement and attic 9 We do not recommend painting over wall paper. You can never work where an economical and thoroughly dependable be assured of good results. It is safer to remove all the paper and easy-working wall finish is desired. Will cover well in 9 then proceed as for "New Work." one coat, although two coats are generally recom Mixing--The pigment and liquid must be thoroughly mixed. mended for new work over properly primed surfaces. 9 To do this, pour off the liquid, thoroughly stir the settled pigment Covers 500 sq. ft. per gallon, one coat. Put up in and vehicle to a smooth paste, then add a small amount of the bbls., H bbls., 5's, and l's. liquid from time to time, stirring constantly until thoroughly 9 mixed; Anally pour from one can to another several times. New Surfaces--Either plaster, wallboard, wood, or cloth. 9 GLAZING LIQUID . . . A clear liquid that dries with First coat.. . Primer should consist of equal parts of Speed-Wall an egg-shell finish. This mate 9 9 Mixing Size and Speed-Wall Flat, Semi-Gloss or Gloss Wall Finish of the color selected or Oil First Coater reduced 25% with naphtha. Either of these primers being pigmented act as a guide coat, and also prevent absorption of succeeding coats, and on smooth, dense surfaces, cover approximately 450 square feet, rial is recommended for use over Flat, Semi-Gloss or Gloss Wall Finishes for producing stippled, mottled or Tiffany effects. Ideal one coat, per gallon. The pigment in the priming coat gives a as well for the antiquing and 9 foundation color to work upon, and reduces the number of suc polychroming of furniture and ceeding coats necessary to obtain an even, solidly covered wall interior woodwork. Put up in 9 surface. 5's, l's, M's. M's. M's- For best results, allow priming coat to dry, then apply a second With Qiiddmn Glaring Liquid and Spaad*Wall a modmrn Tiffany finimh con 9 coat of Speed-Wall Flat, Semi-Gloss or Gloss Wall Finish without thinning or reducing. Three coats should be used for best results. RIPOL STIPPLE . . . ba appiimd to walla. The ideal wall coating for the 9 Old Walla Previously Painted--In the preparation of an old wall previously painted, remove all paint that appears loose, then finest residences, hotels, churches, public buildings, theatres, or offices. It gives the finished surface a 9 sandpaper the sharp edges of the remaining paint level with the plaster as even as possible to avoid the spots showing promi mellow, flat texture suggestive of tapestry paper. nently. Fill all crack and breaks in the plaster with Plaster of Due to its unusual composition, this product allows 9 Paris, which after drying should be sealed with a coat of shellac. much more time for application, staying open long If the old painted surface appears full of small hair line checks enough to permit large surfaces being stippled by 9 and cracks, give the entire wall surface a coat of Speed-Wall Oil First Coater and follow from this point the directions as for the same painter. A man comparatively inexperienced in stippling can secure excellent results. "New Walls." a If the old paint is in good condition, one coat of Speed-Wall (if A complete Ripol Stipple system is Recommended the color approximates the old paint) will be all that is required. for new work--first a coat of Ripol Stipple Wall 9 Two coats will cover solidly over a background of any color. Primer, a second coat of Ripol Stipple Undercoat followed with a finishing coat of Ripol Stipple fur 9 Speed-Wall is best laid on with semi-circular strokes and then leveled evenly, using light strokes to produce an even solid covering coat. nished in white only but which can be tinted to any shade with colors in oil. Covers 400 sq. ft. per gallon, one coat. Put up in bbls., M bbls., 5's, and l's. 9 SPEED.WALL OIL FIRST COATER . . . This wall primer is recommended for use as a WALL PAPER ELIXIR . . . A preserva priming coat on new plastered work, and will best take tive for wall paper and painted wall surfaces in hotels, care of the present day conditions that demand perfect public buildings, and the home. Water white, and 9 jobs with a two-coat application. It seals new plaster will not dissolve the most delicate tints. Waterproof, perfectly against the suction of succeeding coats and and can be washed repeatedly with soap and water will seal fire cracks. Its pigment content imparts an to remove ink, pencil and finger marks, etc. Can be opacity that serves as the intermediate coat when following ordinary finishing schedules. sprayed when thinned with Wall Paper Elixir Mixing Liquid. Put up in l's, M's. M's, M's. 9 HI GLD 040111 SPRAY-DAY- LITE . . . Spray-Day-Lite is a full egg-shell gloss when sprayed or brushed over any type of unpainted or painted interior surface. It can be suc cessfully applied to cement, slate, tile, plaster, steel, wood and stucco. One coat is suffi cient. It will produce better, whiter results than two coats of ordinary whites. It applies Spray-Day-Lite can ba bruahed or aprayad. Ona of ita outstanding charactariatica ia tha tact that it covara perfectly in ona coat over any type of unpaintad or paintad tut* face. evenly with little fog, and produces a white smooth cover ing that can be washed like tile, even over grimy, dirty surfaces. It does not flake, crack, chip or peel over a good surface. Intended primarily for plants, mills and factories but is also ideal for commercial, industrial and public buildings; apartments and hotels. One drum of 55 gallons of Spray-Day-Lite will cover over painted surfaces from 10,000 to 18,000 square feet. Over old or new unpainted surfaces it will cover 9,000 to 12,000 square feet. Spray-Day-Lite is shipped in 55 gallon drums equipped with agitators that mix the contents thoroughly. Also put up in Yi bbls., 5's, l's. AD-EL-ITE HYGIENIC KALSOMINE ... When properly applied, Ad-El-Ite Hygienic Kalsomine has the decorative quality of oil paint. It has a large and varied use because of its economy. One coat of Kalsomine properly applied will give a pleasing and satisfactory job. A five pound package is usually sufficient for the ordinary room. The use of Ad-El-Ite Hygienic Kalsomine for ceilings in the finer residences of the country as a substitute for wallpaper, is becoming quite common. It is also used extensively in all types of public buildings. Frequently plaster walls are coated with Kalsomine for a period of from six months to a year in order to let them thoroughly dry out, age, and cure before they are finished with the more permanent oil paints. Ad-El-Ite Hygienic Kalsomine is the quick, easy and economical way to clean up laundry, fuel, furnace and storage rooms in the basement or spare rooms on the top floor. Covers solidly with one coat on prac tically all kinds of surfaces--plaster, composition board, stone, brick, tile, metal, or wood. DIRECTIONS For Siting--After the walla are thoroughly dry, apply a thin coat of Ad-El-Ite Hygienic Kaltize. Oil or vamiah primers in tended for use under Wall Finishes may also be used. After applying, allow the size to stand for about 24 hours until thor oughly dry. For Mixing (Hot Water)--Gradually stir the contents of a car ton package of Ad-El-Ite Hygienic Kalsomine into two quarts of BOILING WATER--it must be BOILING. This should make a mix of about the consistency of a rich cream or house paint, and before using should be allowed to stand from 20 to 30 minutes or until thoroughly cool. For Mixing (Cold Water)--Gradually stir the contents of a carton package of Ad-El-Ite Hygienic Kalsomine into two quarts of cold water (if desired, hot water may be used). This should make a mix of about the consistency of a rich cream or house paint. If hot water is used, allow to stand from 20 to 30 minutes or until thoroughly cool. Caution -- If necessary to reduce further, add a very little cold water slowly and cautiously, as after being prepared as above the mixture thins very rapidly and entirely out of pro portion to its bulk. Don't flood the Kalsomine with-too much water. For Applying--Use a good Kalso mine Brush, and apply evenly cs you would any ordinary paint. Our tinting white contains no blue, and should always be used when tint ing colors sue added. Ad-El-Ite Hygienic Kalsomine is put up in bbls., bbls., 100-lb. kegs, and 5-lb. cartons. Ad-EJ-Jte Hygienic Kaleoo u m is* an ineapenaiveaanitary, light-reflecting iSnis/i tor walla and emitinga. A germ-killing in gredient mekea it actually hygienic- AD-EL-ITE HYGIENIC KALSIZE . . . Seals plaster and wall board perfectly for sub sequent coats of Kalsomine. Should be allowed 24 hours for thorough drying. Five pounds of Kalsize will produce sufficient material to cover 400-500 sq. ft. of surface. Put up in bbls., y<i bbls., 4 lb. cartons, 1 lb. cartons, ^ lb. cartons. REFLECT-O-LITE WASHABLE COLD WATER PAINT (Paste or Powder) . . . A decorative coating for application to surfaces of any type, new or old plaster, composition board, concrete, burlap, wood or metal, and for use in the interiors of homes, hospitals, schools, public buildings, hotels, stores, and factories. Reflect-O-Lite is furnished in a semi-paste form which when reduced with one-half gallon of water to each gallon of paste produces a finish that when applied by brush covers solidly with one coat and will not dis color readily from fumes. After becoming thoroughly hard and dry it can be washed free of the deposits of dust, dirt, and other foreign matter that may settle upon it. Odorless, quick-drying, easy-working. High light-reflecting properties. One of the important ingredients in Reflect-O-Lite is a protein made from soy beans, which gives it unusual adhesive qualities. Reflect-O-Lite is becoming a popular finish for ceilings in the home, replacing Kalsomine because of its better bonding properties and the fact that it can be washed ... successive coats can be applied without the removal of preceding ones. Put up in 5's, l's, Ws. Reflect-O-Lite is also available in Powder form. DIRECTIONS... Preparing the Sur/uce All that i* necessary in preparing the surface of the average wall is to re move all grease spots, dirt and other foreign matter. Wash off all old coats of Kalsomine with a sponge and warm water. Metal should be primed with paint or sealer. Add me part of water to two parts of REFLECT-O-LITE and stir thor oughly until the mixture is brought to Tha mara addition of water to Redact-O-Lite makaa it ready for u n . a smooth creamy consistency. Apply evenly and freely, using a large Kalso mine brush. Keep a large quantity of REFLECT-O-LITE in the brush at all times. (For spray application add sufficient water to produce free spraying consistency.) The addition of five ounces of lime to the gallon will make REFLECT-O-LITE even more washable. 112 GLD 040112 RIPOLIN PRODUCTS FOR FURRITURE RFID ID00DUJ0RH RIPOLIN . . . The world'* most.Janious en amel The trend from natural finishes of woodwork to colorful treatment has made enamels very popular. The finish of enamel is harder than that of paint, possesses more gloss, will with stand periodical washing and cleaning, maintain its protec tive film and improve in ap pearance with age. Because of these qualities in Ripolin, it has been accepted and ap proved as the finest and most durable enamel by architects and decorators throughout the world. More than 40 years of research and scientific develop ment together with tests, have established the fame of Ripolin Enamel throughout the civilized world. All European countries, together with South America, Africa, Australia, and North America, have approved and accepted Ripolin as the world's finest and most durable enamel, and its three-man trade mark is recognized everywhere as a mark of outstanding quality. Famous landmarks such as the Hague Peace Palace, the Bishop's residence at Le Mans, France, the Chateau de la Ragoterie, at Yvre' L'eveque, the hospital at Karlsruhe, Baden, the Hotel de Crillon, Paris, the Trinity College at Cambridge, England, and the Notre Dame Cathedral, are all finished with Ripolin Enamel. In the United States, Ripolin has been used on thou sands of the finest homes and public buildings, such as churches, colleges, hotels, hospitals, and skyscrapers, where in many cases fifteen years of continuous service has not dimmed its lustre and beauty. When Ripolin was first introduced into this country by The Ripolin Company of Amsterdam, Holland, it was made only in BLT quality and furnished in high gloss, semi-gloss and flat finishes. This Original Holland Enamel is still available, but the demand for a quicker drying product resulted in Quick Drying Ripolin that is now furnished in White and six new colors selected by Miss Grace Cornell, one of the country's leading authorities on interior decoration. These colors have been used in modem decorating schemes and our readers may be assured that in adopting them they have authentic selections and colors that are correct, smart and pleasing. Quick Drying Ripolin retains all the durability and lasting beauty of the famous BLT Ripolin. It levels out free from brush marks, producing a finish that has the flint-like hardness, depth of gloss and beauty of the very finest glazed tile. Q. D. Ripolin can be repeatedly washed without danger of harming the gloss or fading the color. It can be applied to iron, plaster, fibre board and tile as well as wood surfaces. Excellent for kitchen and bathroom walls where a non-porous, washable surface is desired. It is also ideally suited for furniture and woodwork. BLT and Q. D. put up in l's, J^'s, kfs, }4's. Q. D. only in Hii's. DIRECTIONS New Work--lit coat--Apply Ripolin Undercoat to which you have added turpentine in the proportion of one pint of turpentine to a gallon of Undercoat. 2nd coat--When the lint coat ii dry, apply a coat of Ripolin Undercoat just as it comes from the can. When dry, sandpaper surface to a smooth finish. 3rd coat--Apply Ripolin Undercoat to which you have added Ripolin in the proportion of one quart of Ripolin to a gallon of Undercoat. When dry, sand lightly. 4th coat--Apply Ripolin just at it comes from the can. Old Work--Surface preparation is important. See that it is cleaned free of dust, dirt, grease, and all other foreign matter, as well as perfectly dry. See that the old surface is sanded to a smooth finish before starting the work. If old finishes are badly checked, alligatored, or otherwise disintegrated, they should be removed with Ad-EI-Ite Paint and Varnish Remover, after which all wax desposits left by the Remover should be taken ofT by washing with turpentine or naphtha. On such a surface, pro ceed as for "New Work." In order to properly prepare the sur faces on which varnish or enamel has not been removed, you should apply a first coat of Ripolin Undercoat, a second coat of Ripolin Undercoat re inforced with a quart of Ripolin Enamel to each gallon. Then apply a final or finishing coat of Ripolin as it comes from the package. Surfaces of plaster, composition board, stucco, brick, or cement should receive a first or prime coat of Speed-Wall Oil First- Cooter. From this point proceed as recommended under the directions for "New Work." We do not recom Ripolin producer woorreeieting eurfmeer thmt can be cleened eoeiijr. mend the thinning of Ripolin Enamel but when found necessary, use Ripolin Gloss Thinning only. RIPOLIN UNDERCOAT . . . Like a house, an enamel finish is no stronger than its founda tion. On this theory Ripolin Undercoat was developed as a companion product for Ripolin. It possesses strong adhesion to the wood and provides the proper founda tion for succeeding coats of Ripolin. It levels perfectly free from brush marks, sands easily and is solid covering. Covers 450 square feet per gallon, one coat. Put up in 5's, l's, H's. K's, Vs'i. RIPOLIN GLOSS THINNINGS . . . It is recommended that this product be used but sparingly in any Ripolin Finishing Schedule. Ripolin, as it is furnished by us, is, we feel, of just the proper consistency for application. There may be instances, however, where a can has been kept open too long and the evaporation of some of the vehicles used has caused a bodying of the paint itself. In such an instance we would recommend the use of Ripolin Gloss Thinnings rather than turpentine because this material will maintain the natural gloss of Ripolin whereas turpentine has a flatting effect. Put up in H's, V* s. He's- TITAN.O-ZINC ENAMEL . . . Con taining the covering and hiding properties of titanium oxide and lithopone, together with the quick-drying nn* GLD 040113 advantages of 4 hour enamel, this White is the ideal enamel for Master Painters' or home use. Easy brushing properties, greater covering and hiding properties, beauty of film, and extreme durability, together with quick drying--these are the unusual advantages found in this product. Made in white only, which can be tinted to any shade desired. Covers 550 sq. ft. per gallon, one coat. Put up in l's, M's. M's, M's, He's- ZINC-O-LITH ENAMEL . . . Can be used on all woodwork or walls in the home, in large buildings, or in large industrial plants where better lighting is so essential. It flows on easily, and levels out to a smooth, even finish. It is durable, easily washed. Made in white only--gloss and semi-gloss. Can be tinted with oil colors to any shade. Covers 500 sq. ft. per gallon, one coat. Put up in bbls., M bbls., 5's, 1's, M's. M's. M's. Ms's- GLIDDENCOAT . . . Gliddencoat is a new type of enamel undercoat recently perfected by The Glidden Company and a product that has met with immediate acceptance by the user, and particularly, the master painter. The big outstanding advantage in Gliddencoat is in its quick drying properties which enable it to be sanded or recoated in four hours' time. Its quick drying properties, however, in no way impair its leveling or flowing qualities. It levels out free from brush marks just as the finest grade of long oil enamels. It sands easily, although its unusual flow makes only light sanding necessary. Gliddencoat contains liquids that possess sealing qualities that hold out the succeeding coats of enamel showing their richness, fullness, and depth of gloss. It is not porous and consequently does not absorb any of the liquids that impart these qualities to the enamel coat. Gliddencoat is manufactured in white only. It is advisable, particularly on new work, to reduce the first coat 10% with turpentine. The second coat should be applied just as it comes from the can. The first coat will cover 450 square feet to the gallon, while the second coat will cover 500 square feet. Put up in 5's, l's, M's, M's. M's, Mo's. JAP-A-LAC 4 HOUR ENAMEL . . . A household necessity. Since the year 1898 the name JapA-Lac has been a household word for interior finishing. However, Jap-A-Lac is differ ent today. To meet various trends of style, new colors have been added. It now dries in four hours to a smooth tile-like fin ish, free from brush marks. JepALee in 4 Jap-A-Lac possesses water and hour*, permitting odds end end s e round the weather-resisting properties home to be brightened that make it adaptable for ex up in short order terior use. Dirt can be repeat edly washed away without harming the gloss or dulling the colors. Jap-A-Lac 4 Hour Enamel fits every need where a high permanent gloss finish is desired. It can be used on any surface of hard or soft wood, metal, furniture, woodwork, window frames, screens, blinds, doors, radiators, pipes, fences, toys, porch and lawn fur niture, agricultural implements; in fact, any surface that needs renewal of beauty, durability and useful ness. Covers 100 square feet per quart, one coat. Put up in l's, M's, M's, M's, Mo's. His. HOW TO APPLY . . . Properly Prepare the Surface--Be sure to have the turface absolutely dry and clean. Surfaces should be cleaned with turpentine or cleaning compound. On woodwork or furniture, a thorough sandpapering is usually all that is necessary. If the surface is checked or cracked, and these imperfections cannot be removed with sandpaper, use Ad-El-Ite Paint and Varnish Remover. Wash the Remover off thoroughly with turpentine. Application--On opening a can, stir the contents thoroughly from the bottom up to insure uniformity. On old work, one coat is usually sufficient over the lighter colors. On old discolored surfaces and dark colors an undercoat of Jap-A-Lac Flat White should first be applied, to be followed with one or two coats of Jap-A-Lac Enamel. On new work, one coat of undercoat should be applied, followed by a coat that has been mixed one-half under-coat and one-half Jap-A-Lac Enamel. Then followed by one or two coats of the enamel as it comes from the can. Allow sufficient time for drying between coats. More complete directions will be found on the can. JAP-A-LAC VARNISH STAINS . . . A combined varnish and stain that colors and pre serves the natural beauty of the wood. Especially adapted for refinishing furniture, floors, woodwork, etc. Strengthens the original stained finish, and produces a durable, highly varnished surface. Dries in four hours. Put up in l's, M's, M's. M's, Ha's, Mi's. DIRECTIONS One coat is usually sufficient when the effect desired is to be darker in tone than the old finish. When a lighter effect is desired, over old, discolored or dark surfaces, apply one coat of Jap-A-Lac Ground Color and follow with one or two coats of Jap-A-Lac Varnish Stain of the color selected. Beautiful grained effects can be obtained by the use of Jap-a-Lac Graining Color applied with the JapA-Lac Graining Tool over the Ground Color. The Varnish Stain is then ap plied to preserve the grained effect as well as to give it gloss and richness. Jmp-A-Lec Vernish Steins enable you to do two operations et oqe time. JAP-A-LAC GOLD AND ALUMINUM PAINT. . . For finishing radiators, picture frames, iron beds, baby carriages, tables, chairs, and machinery of all kinds. Mix powder with liquid and stir thoroughly. Apply in one direction only, and do not brush back and forth. Put up in No. 5, No. 4, No. 3, No. 2, No. 1 sizes. JAP-A-LAC GRAINING COLOR . . . Furnished in shades of Light and Dark Oak. This is a distemper color of brushing consistency and for ap plication over coats of Jap-A-Lac Ground Color- to develop true grained effects through the medium of the Jap-A-Lac Graining Tool. After the Graining Color has dried two coats of Jap-A-Lac Varnish Stain of any shade selected will produce true wood effects. Put up in pint glass jars only. 84s GLD 040114 LACQ It is not a paint--it is not a varnish. ___ It is a finish that dries in less than one-half hour. Almost any surface about the home may be finished with it, and be ready for use again almost imme diately. It is not affected by hot water or strong soaps, and it will withstand extreme hard usage, and alkali. It will wear like LACQ TRANSPARENT STAINS AND CLEAR . . . Gives a transparent stained effect to furniture; woodwork or floors. It is not a varnish. It is not affected by hot water or strong soaps, and will even withstand alkali and many acids. Transparent stains put up in %'s, %'s, and Ms's- Clear Lacq put up in l's, %'s, %'s, Ms'*. Mi's, Mi's. LACQ METAL FINISHES . . . These materials are similar to all Bronze Paints except that they are made with a lacquer base and consequently What'a apaad of finiahing iron. Covers 450 square feet are quick drying. Put up in No. 5, 4, 3, 2, 1 size cans. & iaimportant Laeq'arapid^ drying tima of foot than 30 minutaa makaa it idaaL per gallon, one coat. Put up in l's, %'s, %'s, Ys's, Ms's. Ws. FLOOR AND FURNITURE POLISH This Polish is more or less a & varnish food. It adds life to DIRECTIONS the varnished finish to which Wsh surface thoroughly and allow to dry. All grease, wax, or dust must be removed. it is applied, and cleans as it polishes, restoring beauty and On new work the surface is built up from the bare wood with suc brilliance to furniture that may ceeding coats of lacquer, allowing at least 30 minutes between each coat for drying. Old Work should first be sanded to a smooth have become dull and grimy & finish. Then as many coats of LACQ as necessary are applied, from long service. It can be allowing at least 30 minutes between each coat for drying. used safely on the very finest & furniture, either varnished or LACQ THINNER . . . This material is used lacquered, and will not injure Tha original baauty of for thinning Lacq that has become too heavy through the surface in any way because aarniahad or lacquarad furnitura and aroodarork the evaporation of its solvents. It is also recommended it contains no strong cleaning can quickly ba raatorad through potiahing. for cleaning the brush after it has been used, because acids. It is easy to put on and turpentine, naphtha, and other thinners have no effect requires no effort to bring out a clean, dry, beautiful upon Lacq. Put up in l's, %'s, 34'*. Mi's. H's, Mi's- finish. Put up in l's, %'s, %'s, %'s, MVs. PRODUCTS FOR RUTOfTlOBILES . . . SPEEbENAMEL . . . A quick drying, elastic, TOP-COTE . . . A long-wearing, waterproof, long oil enamel that gives a and weather-resisting coating for automobile tops, result similar to the most beau curtains and cushions of leather, pantasote or imita tiful polished lacquer finish. tion leather as well as other leather substitutes. Dries For refinishing automobiles, in four hours, with a high gloss and a finish that will busses, trucks, tractors, imple give protection for a longer time than any other known ments, etc. Also may be used top dressing. One-half pint is sufficient for closed car on furniture or woodwork-- tops. Put up in %'s, %'s, MV8- interior or exterior. Recom mended for porch and garden . furniture, boats, bicycles, toys, and every outside purpose. Cara ahoufd ba rafiniahad in a duatfraa room--a aac* tion of tha body at a tima Although it dries much faster than ordinary Auto Finish, dur ability is in no way sacrificed. It has wonderful hiding properties--its liquid, being especially treated oils, produces excellent elasticity. It FLEXIBLE AUTO TOP DRESSING ... An attractively-priced Top Dressing for leather, pantasote, etc. It dries rapidly with a rich black finish. It is weatherproof, waterproof, and acts as a preservative to the top and all other leather or imita tion leather parts of the automobile. Furnished in black only. One-half pint is sufficient for a closed car top. Put up in %'s, %'s, %s's. bnishes easily, levels out perfectly, and by following directions any amateur can produce a remarkable finish. TOUCH-UP BLACK . . . Glossy black enamel of high quality. Dries fast to a lasting finish in A Speedenamel Primer in a light and dark shade of four hours. For use in touching chipped or other gray is available for badly checked, chipped, and bared spots on automobiles. Recommended for screens, 4 bare metal surfaces. Put up in l's, %'s, %'s, Ms's. DIRECTIONS pipes, fences, and other metal or wood surfaces where a weather-resisting black finish is desired. Put up in Surfaces should be perfectly clean. Wash thoroughly with gaso 5 oz. brush top cans only. 9 line or naphtha. Remove wax or grease. Seal body joints with shellac or varnish so that dust and dirt will not be picked up by the brush and spread on the surface. Sand surface and remove dust with damp rag. Allow sufficient time for thorough drying and apply one or two coats of the enamel as it comes from the can. Give each coat ample time for thorough drying. TAR REMOVER . . . Will remove all types of tar whether asphalt or coal tar base, and will in no way affect the finish of the car whether it be lacquer, varnish, enamel, or japan. Put up in 1 's, %'s, %'s, MVs. 115 GLD 040115 REN-O-VITE . . . The ideal polish for auto mobiles, equally suited for all other surfaces of lacquer and japan. Excellent for nickel and chromium plated surfaces. It can be applied to the entire surface of a car before polishing and will not freeze to the surface. The resultant finish retains its lustre indefinitely, and will not fog or water spot. Put up in l's, M's. M's. Hi'*- VARNISHES GLIDDEN SPAR . . . The Perfect All- Purpose yarnish. A varnish that will stand up under any conditions, outdoor or indoor. Rain, snow, ice and the hot rays of the sun have no effect on it, consequently it is perfect pro tection for entrances, front doors and porches that have varnished surfaces. Being elas imprvf6u to roin, mow, icm ond hot tun* tic, it expands and contracts with rapidly changing temper atures without effect on its tough, durable film. It is an ideal varnish for use inside the home and is recommended particularly for sur faces subjected to water and moisture. Floors sub jected to severe and constant abuse can be finished with Glidden Spar with the assurance that it will provide long protection. Glidden Spar is a bakelite synthetic resin base var nish, therefore, alcohol and acid proof. Use in the recreation room and on card tables and other fur niture that may have liquid refreshments spilled on them. It is recommended as the finest varnish available today for either interior or exterior use on furniture, woodwork, floors, doors and outside trim. It has greater depth and fullness than any other varnish. One coat gives the same appearance as a job finished with two or three coats of ordinary spar. It is also pale in color and will not scratch white. Do not apply over undercoats of shellac. Covers about 400 square feet per gallon, 2 coats. Put up in bbls., M bbls., 5's, l's. M's. M's. M's, %'s. FLOORETTE VARNISH NISH) . . . Floors Make The Horne. No matter how beautiful the furnishings, if the floor is not in good condition the rest of the room will not show up at its best. There is no surface in the home that is subjected to more abuse or harder wear than a floor, and a floor varnish must be made to stand up and wear long under the most severe condi tions. A properly made floor varnish will not scratch white. No room con bm con* tidtrtd woii docorotod unJott it hot on ottrmctiro, woiifinithod floor. The moving of heavy furniture will not harm it; heel prints will not disfigure it; water will not turn it white; and it must have a film that will not chip or break from hard pounding. Furthermore, a prop erly made floor varnish must dry fast enough so as not to cause inconvenience. Floorette embodies all these qualities, and dries in from eight to twelve hours. A varnish with these characteristics can be used in all parts of the home. Consequently, this product is recommended for use on the standing trim in the home where a gloss finish is desired, .as well as on floors. It is sufficiently waterproof to use on window sills and around kitchen sinks where dampness and moisture occur. Covers about 400 square feet per gallon, 2 coats. Fut up in bbls., M bbls., S's, l's, M's. M's. M's. %'s. WEARETTE (INTERIOR VARNISH) . . . Wearette, a companion varnish to Floorette, is the finest varnish that can be used for the finishing of interior woodwork, trims, casings, doors and fur niture. It has lots of body. It can be rubbed to a dull finish, or polished, taking on the smooth rich ness, depth and lustre that is characteristic of pianos and most carefully finished furniture. Covers 400 square feet per gallon 2 coats. Put up in bbls., M bbls., 5's, l's, M's. M's, M's. Mi's. SPEEDOLEUM (LINOLEUM FINISH) . . . This outstanding product thoroughly seals all the dirt-absorbing pores found in unfinished or worn lino leum, enabling such surfaces to be kept bright and easily cleaned. It is practically water-white and will not discolor linoleum patterns. Waterproof, tough and durable. Will add years of life to any linoleum surface. It can be utilized as an all-around finish for use within the home on woodwork or furniture. Has ammonia and alcohol-resisting properties and is waterproof. Covers 400 square feet per gallon, two coats. Put up in 5's, l's, M's, M's. M's. %'s. DIRECTIONS Both old and new linoleum surfaces should be washed with a strong soap solution, then thoroughly rinsed and dried before applying Speedoleum. RAPID.COTE (ALL-PURPOSE VAR NISH) . . . This product dries in four hours. For richness and beauty, for the lustre and sense of depth it imparts, it is the aristocrat of finishes.. It is pale in color. Does not materially change the character or color of the wood, stain, or finish on which it is used. It gives a durable elastic finish, minimizing the number of coats required. It brushes easily and has a toughness and durability that makes it appli cable for floors. Its paleness makes it ideal for linoleum while its lustre and smooth-flowing qualities make it equally satisfactory for all general interior purposes as well as exterior use. Covers 400 square feet per gallon 2 coats. Put up in bbls., M bbls., S's, l's, M's, M's. M's, Mo's. UG GLD 040116 LIK-A-RUB (FLAT VARNISH) . . . This material dries With an egg-shell and true rubbed effect eliminating all the expense incidental to hand rubbing. It dries with a clear transparent finish free from cloudiness. Sets dust free in about one hour, and hardens overnight. This finish can be used successfully over shellac, varnished surfaces, various wood fillers (properly sanded), and is unequalled for mission finishes. For best results use Lik-A-Rub for last coat only, building up the surface with a regular gloss varnish schedule. Covering capacity 400 square feet per gallon, 2 coats. Put up in bbls., M bbls., 5's, l's, MX MX M'*. M's- JAP SPAR (EXTERIOR VARNISH) . . . Absolutely waterproof. It has extreme elas ticity, paleness of color, excellent body, flowing properties, and complies strictly to Government Specifications covering exterior varnish for depart ments of the Navy, Army and Air Corps. Sets dust free in from 4 to S hours, and dries hard in from 16 to 24 hours, according to conditions. Can be rubbed to a dull finish in about two or three days. For use on ships, yachts, outside doors, window sills, casings, vestibules and all exposed work, whether wood or metal. It will not mar or scratch white and is there fore suitable for floors. Covering capacity per gallon, about 400 square feet, 2 coats. Put up in bbls., M bbls., 5's, l's, MX M's . MX MX BAR AND TABLE TOP FINISHING VARNISH ... A bake- lite Varnish that is extremely alcohol resistant, waterproof, and is unusually tough and elastic. Recommended for fin ishing and refinishing of bars and table tops in hotels, clubs, cafeterias, restaurants and other public places especially where alcoholic beverages are served. It can be rubbed and polished easily and quickly. Do not use shellac as an undercoat for this Varnish. Put up in bbls., M bbls., 5's, l's, MX MX M's, Ko's. ROCK SPAR . . . For use on floors, woodwork, linoleum, furniture, porch ceilings. It has the heavy body so much desired by the painter. One coat will produce as much film as two coats of ordinary var nish. It is waterproof--stands hot and cold water, and is not affected by gas fumes. When applied to floors, do not use over shellac, shellac substitute. Liquid Wood Filler or lacquers. This varnish is very pale in color, is elastic and durable. Covers 400 square feet per gallon 2 coats. Put up in bbls., M bbls., 5's, IX MX MX MX M's. GENERAL UTILITY VARNISH . . . Recommended for all-around use where an economi cal, dependable varnish is called for. Can be used on floors, as it is waterproof, and will not scratch white. Good for standing trim, and dries dust free in two to three hours, and hard in twelve to fifteen hours. Covers 400 square feet per gallon 2 coats. Put up in bbls., M bbls., 5's, l's, MX MX MX M's. PAINTERS' FLOOR VARNISH . . . Dependable for floors and all interior trim. Ideal for hotel, apartment house, and for painter use where a durable, high gloss finish is desired. In many instances one coat of this Varnish will do the work of two coats of ordinary varnish. Dries dust free in two to three hours, and hard enough overnight to walk upon. Covers 400 square feet per gallon 2 coats. Put up in bbls., M bbls., 5's, l's. MX MX MX M's. PAINTERS' INTERIOR VARNISH . . . Heavy in body for general all-around use. In most instances one coat does the work of two. It is a reasonably quick-drying Varnish, setting dust free in from two to three hours, and hard enough for use in twelve. Can be rubbed and polished in thirty-six hours. Covers 400 square feet per gallon 2 coats. Put up in bbls., M bbls., 5's, l's, MX M's, MX M's. BRONZING LIQUID . . . This liquid is light in color, floats the bronze powder uniformly, and produces a smooth, lustrous, and serviceable surface. It is heat resisting, and adapted for use on radiators, steam and hot water pipes, on picture frames, bric-abracs and on all wood or metal surfaces where metallic finishes are desired for decorative purposes. Put up in bbls., M bbls., 5's, l's, MX MX MX M's. A & A ALUMINUM VEHICLE . . . The Glidden A & A (Accepted and Approved) Alumi num Vehicle has been tested and approved in the laboratories of the Aluminum Company of America. It is a spar varnish base vehicle and when mixed with 2 lbs. of Albron Paste or Powder, will produce a very high grade Aluminum Paint for priming purposes, for exterior or interior use. \M lbs. of Aluminum to the gallon produces an excellent spraying material. Aluminum powder, carried in this vehicle, leafs per fectly and will cover solid with one coat, when either brushed or sprayed, mixed according to directions above. Put up in l's, MX MX MX M's. JAPAN GOLD SIZE ... A high-grade Japan Drier of unusual elasticity and dependable in quality, especially adapted for laying gold leaf. Put up in l's, MX MX MX M's. JAPAN DRIER . . . Recommended wherever an economical and dependable drier is required. It is especially adapted for the drying of paints and en amels. Put up in bbls., M bbls., 5's, l's, M's, M's, MX M's. MAGIC WHITE DRIER . . . AgoodDrier, pale in color, manufactured from very carefully 07 GSJO 0401V7 selected materials. Intended chiefly for drying white enamels and paints, and mixes perfectly with linseed oil. Two gallons is sufficient to dry a barrel of raw linseed oil. Put up in bbls., M bbls., 5's, l's, M's. M's. M's. He's- CRYSTO BATAVIA DAMAR . . . It is manufactured from the best selected gum; has good body; is very pale in color; flows freely under the brush; and is not tacky. We recommend this Varnish for making white or colored enamels, or for use over white paint, white enamels, and glazed wall paper. Covers 700 to 750 square feet of surface with one coat. Put up in bbls., M bbls., 5's, l's, M's. M's, M's. Hi's- BLACK ASPHALTUM . . . Made from quality gilsonite gum, using naphtha and turpentine as a reducer. Dries with a smooth, jet black surface giving long service at medium price. For exterior application: fire escapes, fences, metal sash, etc. Put up in bbls., M bbls., 5's, l's, M'*. M's, M's, He'8. Ha's- WAGON AND IMPLEMENT VARNISH ... It is intended for those parts of vehicles finished with dear varnish or for application over an imple ment and tractor paint or enamels to impart better protection from the elements. Put up in bbls., M bbls., 5's, l's, M's, M's- CABINET POLISHING (SEAT FIN ISH)... A high grade Varnish for use on fine interior work, and particularly adapted for use on school desks, seats, etc. When once thoroughly dry this varnish will not soften. It is pale in color and has good body. Can be rubbed or polished after 48 hours. Dries dust free in from 2 to 3 hours and hard in 24 hours. It has extreme toughness and durability. Cov ering capacity 300 square feet per gallon, 2 coats. Put up in bbls., M bbls., S's, 1's, M's. M's. M's. He's. GYM FLOOR VARNISH . . . Used ex tensively by Boards of Education because of its deep penetration that protects floor surfaces against continous traffic and hard usage. Used on gymnasium floors because it will not bum black due to the scuffing of rubber soled shoes. Seals against moisture, dirt and grease and can be quickly and easily cleaned. Its unusual seal ing properties make it ideal as a first coat for floor surfaces which are to be finished with succeeding coats of varnish or wax because it has greater affinity for finishing coats than shellac. Furnished in 5's, l's, Tht *ni`h tw>nauum M s. M s. it." DIRECTIONS This varnish is usually applied by simply mopping it on the sur face, allowing the wood to absorb it. PREPARED TUNG OIL ... This prod uct has its widest use in the south and in those terri tories where paste paints are used extensively. It is preferred as a liquid for reducing paste paints, rather than linseed oil. It produces a quicker setting of the finish and harder film, reducing to a minimum, the opportunity for the spores of mildew to affix them selves. Put up in bbls., Mbbfe-. 5's, l's, M's. M's. STflIOS -Ano FILLERS . . . ENDURANCE WOOD STAINS . . . Used to impart color to interior new wood that has not been finished in any way, such as, the inside trim of homes or fur niture. These materials pene trate deeply into the wood, color it, and at the same time intensify and bring out the natural beauty of the grain. Wood iu.ni bring rich boouty to now intorior floor! and woodwork. Endurance Wood Stains are far more satisfactory for interior use than oil spirit or water stain in that they will not raise the grain of the wood; they show no laps; spread farther and require no wiping. Covers 1000 square feet per gallon. Put up in 5's, l's, M's. M's, Hi's- DIRECTIONS Samplint--Woods vary in texture and, therefore, it is advisable to try the Wood Stain on a sample of the wood to be stained in order to arrive at the desired effect. Vanout Effects--A wide range of effects may be secured by re ducing the Stains with pure spirits of turpentine, and by inter mixing two or more colors in varying proportions. All wood surfaces should be thoroughly cleaned of dirt or grease of any kind in order to secure an even distribution. Soft woods, being absorbent, take up more of the stain than do hard woods and, consequently, the finished result is much darker. To secure lighter effects the stain itself can be thinned to the color required with turpentine, naphtha, or solvent naphtha. One coat is all that is necessary unless a greater depth of stain is desired, and in such cases two coats may be applied. Old Work--In re-staining old work it is necessary, first,' to re move the old finish down to the bare wood. Ad-EMte Paint it Varnish Remover is recommended for this purpose. After the remover has taken off all of the old finish, wash the wood surface thoroughly with turpentine to remove any deposits of paraffine that may be left in the grain. After the surface is dry, apply stain as outlined above. Itu* GLD 040118 *' / r- OIL WOOD STAINS. . . They are very clean AD-EL-ITE PAINT AND VARNISH and rich in tone, for exterior REMOVER... Removes paint, varnish, shellac, and interior use. Finely-ground t. pigments, carried in suspension by deep-penetrating oils, assure an even distribution of color 9-, that is permanent and non fading. Requires only light wiping. Covers 800 sq. ft. per gallon. Put up in 5's, l's, M's, and similar coatings from all surfaces, leaving them clean and ready for refinishing. It does not contain alkali, acid, oil or water. It will not discolor or raise the grain of the finest veneer nor injure the skin of the user. After the old finish has been removed, wash the surface thoroughly with naphtha, benzine, or turpentine to remove all deposits of wax which is a necessary ingredient. Put up in l's, M's, M's. M's. M's, He's. DIRECTIONS See Endurance Wood Stain, page 88. Many particular home ownera ere building ntv /tomti of brick and etucco with ateined wood trim. BLACKBOARD SLATING. . .A highgrade product especially designed for the purpose of surfacing new blackboards or resurfacing old ones. It has good working and covering properties, and in a PASTE WOOD FILLERS . . . They do not shrink, crack, or become porous. Reduce with M gallon naphtha or turpentine to a gallon of Paste Wood Filler to a paint consistency, and brush well into the surface. When the, surface has flatted down, rub across the grain with cotton rags or burlap, and allow about twenty-four hours for drying before ap plying the succeeding coats of varnish. Put up in short time dries to a good flat writing surface without lustre. There is no cracking and checking of the finish and its toughness makes frequent refinishing un necessary. For new work three coats are recommended to produce a good, lasting writing surface. For old work, one or two coats over the old finish will be sufficient. Made in Black only. Put up in l's, M's. M's. l's, M's, He's- TOXOL . . . Toxol is absolutely non-poisonous to PURITAN LIQUID WOOD FILLER ... A high-grade first coater which effectively seals up the pores of the wood, and produces an excellent foundation for succeeding coats of varnish. Trans human and animal life; is guaranteed not to contain the slightest trace of Carbolic Acid (Phenol), Oil of Mirbane (Nitro Benzol), Cresylic Acid, or other poisons. It has a pleasant aromatic odor that dis appears quickly, and will not permanently stain the parent, and will not discolor the finest wood, or raise most delicate fabrics, draperies, carpets or wall the grain. Put up in 5's, l's, M's. M's. M's, Hi's- paper, etc. ENDURANCE SHINGLE STAIN . . . See Page 74 under Products for Outside Use section. flHSCELLflflEOUS Toxol, when sprayed with a small hand or garden sprayer, kills flies, mosquitoes, roaches, bedbugs, water bugs, ants, spiders, and other household insects. Put up in 50-gal. drums, 1, M> M> M> Hi gal. cans, also introductory package containing a sprayer and a pint can of Toxol. Pint and quart sprayers are available. BATH TUB ENAMEL AND UNDER. COAT'. . . Bath Tub Enamel dries with a pure white, high gloss finish. Its porcelain-like hardness is METAL POLISH . . . For automobiles, metal signs, railings, metal store fronts, soda fountains, plumbing fixtures, light ing fixtures, and all polished, easily kept clean. It is not affected by repeated burnished, nickeled or chrom washing, alkali or atmospheric conditions. The Under ium metal. k coat assures a very durable foundation for the finished It dissolves grease, removes dirt, coat. Put up in M's, M's, Hi's- effects of oxidation and corro % JAP-A-LAC STOVE AND IRON EN. sion.Works with a small amount of manual labor, and will not % A M E L . . . This is a glossy, jet black, heatproof Enamel for all metal surfaces subjected to heat. Ideal injure the surface of the metal. After the surface has been pol * also for metal of every description in or out of doors. Recommended for use on stoves, heaters, radiators, ished a protective film remains on the surface that retards dis Whorarer metal hat be come dull and tarniahedt * ventilators, andirons, furnace doors, steam pipes and other places requiring a high gloss black heat-resisting enamel finish. May be used as an auto finish touch-up coloration and water spotting for a long period of time. Put up in l's, M's, M's, M's, He's. Metal Poliah ecn be ueed to quickly reetore ita orig inal luatre black. Be sure the surface is absolutely clean before application. Use one or two coats. Put up in M's, Hi's, Hi's, Hi's. SLICK CLEANER . . . Recognizing the fact that ordinary soap and cleaning compounds are most destructive and cause quick deterioration of a film of paint, enamel or varnish, Slick Cleaner was * SHELLAC . . . A quality product consisting of developed to prolong the life and beauty of Glidden pure pirn shellac, cut with pure denatured alcohol. Products. Most soaps are strong in alkali while clean * Supplied in White and Orange. 3M lb. or 4 lb. cut. ing compounds have a sharp, cutting abrasive incor GLD 040119 porated in them that either softens and removes, or wears away, the film of the finishing materials. Slick Cleaner contains no abrasive or alkali although at the same time it removes all grease, scum and dirt from any surface with little effort. All that is neces sary is to apply it to the surface with a sponge or cloth, which has been previously dampened, rub the surface lightly and then rinse with clear water. Slick Cleaner is recommended for painted, varnished or enameled surfaces, tile, floors, stoves, sinks, toilet bowls, automobiles, linoleum, rugs, carpets, bath-tubs and many other surfaces about the home. It also is an excellent band cleaner that is as harmless to the skin as the finest toilet soaps. POSTAD BULLETIN COLORS . . . The PostAd Bulletin Color line is a synthetic type of finishing material intended for all outdoor surfaces. While the widest use is found with the outdoor adver tising and sign writing organizations this product is equally as satisfactory for store fronts. The pigments that are used in this material are solid covering and non-fading, while the vehicle, being the latest develop ment in synthetic varnishes, imparts the utmost in long life, weather resistance and gloss retention. The speed with which this material dries is another outstanding advantage because when used on exterior surfaces the possibility of picking up dust and dirt from the air is reduced to a minimum. The colors are solid covering enabling the painter to produce perfect jobs with one coat over properly built up surfaces. These materials are non-bleeding, they do not run and their working qualities enable the artist to cut straight clean lines. The PostAd line consists of a line of colors that will meet every color requirement in billboard and sign painting and included in it are all the shades that have been adopted as standard by the Outdoor Adver tising Association of America. Included in the PostAd line are PostAd Panel Greens, weather resistant, permanent colors that assure econ omy. Their unusual hiding properties make it possible to finish all except the most unusual jobs with one coat. These non-fading colors last longer than the average type of materials used for painting panels lattice and the mouldings of poster panels. GLD 040120 THE RELATED BRUSH LH1E THE CORRECT RHIJSH FOR EVERY NEED WITHOUT DUPLICATION An investigation conducted by the Department of Commerce of the United States proved that the American public were being sold over 800 types and kinds of paint brushes whose every function could be performed by less than 100 types and kinds. The Related Brush line eliminates this confusing duplication of brush styles and sizes. Each brush type has a definite purpose--each width and bristle length a definite use. The Related Brush line is built of the finest raw materials obtainable to specifications which we, as paint makers, consider produce the ideal brush for each type and size. Every brush in the Related Line is there because manufacturing records of forty years have proven it to be a type of brush that the American painting public needs and wants. The Related Brush line is a complete line. It con tains the right style brush of the right size for every need. Each brush is a fine mechanic's tool... well balanced for easy and tireless working. Prop erly blended bristles of the right length--gripped in solid rubber--assure long periods of uninter rupted service. For excellent results select a Related Brush. A successful paint finish depends as much on the use of a quality brush, fitted for the job, as it does on the use of quality paints. It is as useless to attempt painting, enameling or varnishing with the wrong size or style brush, as trying to row a boat with a tennis racquet. Time and materials are saved and good results assured when correct Related Brushes are used with Glidden Quality Paint Products. Here are illustrated five of the most widely used Related Brushes. In addition the Related Line includes:-- Sash Tools Dusters Wall Stipplers Bronzing Brushes Met-L-Dutch Kalsomine White Wash Brushes Semi and Baby Dutch Roof Brushes Kalsomine Marking Brushes Flat Kalsomine Artist Brushes Paper Hangers' Smoother Each type of brush is furnished in specific styles and sizes that perform definite requirements with the greatest efficiency and longest service. Specify Related Brushes, and eliminate duplication and confusion in painting. !1 STEEL BOUND VARNISH BRUSHES GLD 040121 m m n m m m u iu u u u m u n GLIDDEN QUALITY Since 1870, GLIDDEN Paints, Varnishes, Lacquers and Enamels have been known for their fine quality. NOW--that quality is doubly assured to paint buyers by the fact that all outstanding GLIDDEN Products carry the famous "TIME-TESTED" trademark, which is recog nized everywhere as absolute proof of dependable quality in Paints. THE GLIDDEN COMPANY National Headquarters CLEVELAND, OHIO Factories and Branches in Principal Cities Throughout America GLD 040122 .^n ic a o o --acv tot* HAtitc tiaoiac c o s t ., v.s. r*T. eo. 712 SNCIHAH ST., CHICAGO