Document 0J0mGDxy6daQK5X12zxMOEneM

80A-9 FISIUCi :a T:rv;vr<,,, ,5i000 imFEB 2 0 For (hose who make (heir living selling tackle and other fishing equipment, 1978 promises to be a year of continued growth and pros perity. Wholesalers, jobbers and re tailers harboring doubts about sales prospects (his year have only to look at the size of the market. According to Department of Commerce figures, lota) retail sales throughout the U,S. in 1977 topped $518 billion and some $15.8 billion was spent by sport fishermen who paid out more than $500 million for tackle and ac cessories alonel At present, the number of active anglers in the U.S, is estimated at 65 million. To take full advantage of this leisure market, everyone in the sport fishing industry must realize that practically every opportunity this year will be hedged by special challenges. Increased sales aren't fust there for the taking, and no one real izes this better than the 400 plus manufacturers who enjoy member ship in the American Fishing Tackle Manufacturers Association. Positiv# Influence Throughout our 45-year history, AFTMA has been dedicated to ex panding the tackle market by thoroughly acquainting the public with the excitement and content ment of the wonderful outdoor world. With a charter like that, we can't possibly limit ourselves to man ufacturing superior products and then relaxing once they go to mar ket. To really justify our organiza tional existence, AF*TMA keeps ex erting a positive and continuing influence on the total marketing en vironment. In this context, advertis ing options, point-of-purchase sales techniques, special promotions, sense abatement and enforcement unique packaging, sales training, program is a foregone londnsinn. youth education, rational fisheries But ill a much broader sense, AFT- management, legislative activity MA intends to support, encourage, and, above all, protection of our nat and conduct the kind of ongoing re ural environment, will continue to search which will provide accurate be grist for the AFTMA mill in 1978. medical data which can serve as a During the coming >ear, AFTMA much-needed substitute for wild plans to redouble its efforts to help speculation. America curb and eventually elimi (continued on pug* -JJi nate chemical pollution of our na tional waters. Obviously, this New . Year's resolution will call for all-out J involvement on many fronts. In most cases, however, the association will j be doing everything possible to alert , governmental bodies regulatory! agencies and the general public to the fact that polychlorinated biphenyls (PCB's) and other toxic compounds can't be banished by jumping on the panic button. The sensationalism has to go. In the process, decision makers in every section of the coun try must realize that the issue of chemical pollution transcends spe cial interest bickering. Somehow, a lasting balance must be achieved which Assigns equal importance to public health, environmental quali ty and economic necessity. Forceful Implementation Starting with the premise that public health standards come first, AFTMA's Toxic Substances Task Force will continue to conduct onsight investigations whenever re gional fisheries are jeopardized by chemical pollution. Going beyond separate incidents of regional pollu tion, AFTMA will continue to push for forceful implementation of tire Toxic Substances Control Act which finally went on the books last year. In this area, support of a no-non MQNS 000875 for FEBRUARY. 1976 ' (1 UtQt(d I"MAKUIO HSU HOOKS 'V V Sharp, / i ccl/rnf (Juafiiy, / ^ m / /Y/trv, .. .. . D0HI10MI & CO . ITD ininmiuws & WORMS we'llkeep them fresh you catch the fish This Mriimj. low com h;iit bucket conics in a variety Of Si,M*S. fr M*r Vm liwn Milnri Clrsl* II AFTMA News [continued from page 41) To illustrate the degree of confu sion surrounding the toxicity oi PCB's, marine biologists frequently make the point that it would take a 20-year latency period to establish a definite link between consumption of PCB's and detection of cancer in humans. This is why AFTMA con stantly admonishes state and federal regulators to avoid arbitrary imposi tion of unrealistic "action levels" governing PCB content in fish. At the moment, none of these lim its can possibly be justified bv sci entific fact. Until they are. AFTMA intends to urge a sensible middle course which will protect the health of this country's citizens without de stroying the sport fishing industry. AFTMA and its Sport Fishing Ed ucational Foundation have joined with the Sport Fishing Institute and other concerned organizations in urging continued study of the po tential effects of PCB's and other toxic derivatives. The Association in tends to support retention of the present five ppm (parts per million) action level for PCB's and establish ment of Food and Drug Administra tion guidelines for safe consumption of Ash containing PCB's. These guidelines should clearly indicate how often fish containing PCB's can be eaten and how much fish can safely be consumed in a given peri od. By advocating these steps, along with a plea for suggested methods of preparing and cooking fish, we feel AFTMA will be pursuing a course that is both safe and sensible. More importantly, it is a course which permits the individual angler to make individual choices without surrendering his favorite pastime to a pervasive fear of earing "poisoned" fish. turn Puntrl, ClrcU U Big Business In a year when AFTMA is look ing forward to development of many new educational programs, nothing takes precedence over the economic repercussions that stem from chem ical pollution. If they have demon strated anything, recent fishing bans on Lake Ontario catches and fish I taken from Virginia's Janies Riser HONS 000S76 FISHING TACKLE TRADE NEWS AFTMA News {continued from page 43) mentalists and state regulators -- es pecially in the Midwest -- fully ex pect the natural degradation of PCB's to follow the same course as DDT after that pesticide was out lawed in 1969. At the present time the experts say there are still some 750 million pounds of PCB's in "open-ended" use in the U.S. They add that the job of cleaning up will probably take 15 years. But even as the slow pr ocess of recovery goes on, scientists are being rewarded by technical advances, enabling them to steadily build an impregnable wail of prevention that should ward off future outbreaks. More effective sampling and mea suring techniques and full scale de velopment of so-called critical mate rials inventories should provide a great deal more than the symbolic ounce of protection. In an "eitheror" era when industrialists and en vironmentalists too often turn their backs on honest compromise, there also seems to be a heartening trend toward cooperation. This is most ob vious in states such as Michigan, where industry fully shares in the drafting of anti-pollution programs. Iti the last analysis, it is cooperative endeavors such as this that leads to a lasting victory over a national blight which can no longer be toler ated. I J A L'S JIM ROOm WINS l.A.S.S. TOIMNIV -- Jim llagar*. naHanal pramatlan n*ana*ar far I J A L TnI. ln. at IhalhyWlla, IN., Airplay! Iwa af 'ha 17 ha <avhr dwrlna tha ratanl A.A.M. ) Naw Varh Invitational. Jim wan hr anlr ana avnta la a Aawn-la.tha-wlra flnlih with M* I fatal atch watphlng In at SA pavntft, 1 avntai. FISHING TACKLE TRADE NEWS 000877 clearly show how ruinous contami nation of inland fisheries can be. Those who want further proof need only consult a recent statement by the Sport Fishing Institute which in dicates that Great Lakes fishermen alone pump almost $150 million into their regional economy each year when fishing conditions are normal. This is big business and it is our business. That is why AFTMA has re dedicated itself to the proposition that chemical pollution can be cleaned up without throwing the baby out with the bath." In any event, if everyone works together to reduce and eliminate this threat, anything is possible. To do this, however, many people will have to adopt a kind of collective concern which definitely does make each person his brother's keeper. If, for example, there is no problem with aquatic pollution in your area, you are still not home free. The absence of any immediate alarms in your own backyard should simply give you more time to help those in areas that are having prob lems. In most cases, this kind of as sistance will be most effective when speaking to federal legislators with one voice. If done loudly enough, and often enough, national fisheries i can be restored to the pristine condi tion fishermen enjoyed before indus trialization and urban glut distorted nature's balance. Definite Progress Those who have a tendency to be over-awed by scare stories about the persistence of PCB's and other noxious compounds can take heart if they review recent progress in the national drive to eliminate water pollution. Since the Toxic Sub stances Control Act was passed in October, 1979, experts report that definite progress has been made. In areas such as Michigan and Wiscon sin, extensive sampling of the 1976 catch clearly demonstrates that PCB levels are steadily dropping. More over, even in hard hit areas such as the counties on the southern shore of Lake Ontario, small retailers are hanging on despite severe drops in demand for all types of fishing equipment. Now that the only manufacturer of PCBs fMonsaiffi) has ceased all product!OTTot the chemical, environ- (continued on page 44) for FEBRUARY, 1978 HONS 000878 AFTMA News (continued from page 41) To illustrate the degree of confu sion surrounding the toxicity of PCBs, marine biologists frequently' make the point that it would take a 20-year latency period to establish a definite link between consumption of PCB's and detection of cancer in humans. This is why AFTMA con stantly admonishes state and federal regulators to avoid arbitrary imposi tion of unrealistic "action levels'* governing PCB content in fish. At the moment, none of these lim its can possibly be justified by sci entific fact. Until they are, AFTMA intends to urge a sensible middle course which will protect' the health of this country's citizens without de stroying the sport fishing industry. AFTMA and its Sport Fishing Ed ucational Foundation have joined with the Sport Fishing Institute and other concerned organizations in urging continued study of the po tential effects of PCBs and other toxic derivatives. The Association in tends to support retention of the present five ppm (parts per million) action level for PCB's and establish ment of Food and Drug Administra tion guidelines for safe consumption of fish containing PCB's. These guidelines should clearly indicate how often fish containing PCB's can be eaten and how much fish can safely be consumed in a given peri od. * By advocating these steps, along with a plea for suggested methods of preparing and cooking fish, we feel AFTMA will be pursuing a course that is both safe and sensible. More importantly, it is a course which permits the individual angler to make individual choices without surrendering his favorite pastime to a pervasive fear of eating "poisoned** fisL Big Business In a year when AFTMA is look ing forward to development of many new educational programs, nothing takes precedence over the economio repercussions that stem from chem ical pollution. If they have demon strated anything, recent fishing bans on Lake Ontario catches and fish taken from Virginia's James Rive FISHING TACKLE TRADE NEWS Air For those who make their living selling tackle and other fishing equipment, 1978 promises to be a year of continued growth and pros perity. Wholesalers, jobbers and re tailers harboring doubts about sales prospects this year have only to look at the size of the market. According to Department of Commerce figures, total retail sales throughout the U.S. In 1977 topped $518 billion and some $15.8 billion was spent by sport fishermen who paid out more than $500 million for tackle and ac cessories alone! At present, the number of active anglers in the U.S. is estimated at 65 million. To take full advantage of this leisure market, everyone in the sport fishing industry must realize that practically every opportunity this year will be hedged by special challenges. Increased sales aren't just there for the taking, and no one real izes this better than the 400 plus manufacturers who enjoy member ship in the American Fishing Tackle Manufacturers Association. Positive Influence Throughout our 45-year history, AFTMA has been dedicated to ex panding the tackle market by thoroughly acquainting the public with the excitement and content ment of the wonderful outdoor world. With a charter like that, we can't possibly limit ourselves to manufacturing superior products and then relaxing once they go to market. To really justify our organiza tional existence, AFTMA keeps ex erting a positive and continuing influence on the total marketing envlronment. In this context, advertis ing options, point-of-purchase sales : ' for FEBRUARY, 1978 HONS oooaao