T h is a d v e rtis e m e n t appears in the October, 1941 issue o f N a tio n a l P a in te rs M a g a zin e O 3.3-S?
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I ' Trade Names Category* Colors Numbers Quality* Dutch Brand Mixed Paint Exterior House Paint White 50 First lb. yield in gallons Pigmenti Leaded Zino Oxide ^Titanium Dioxide Magnesium Silicate 1495 498 498 29.90 15,39 20.97 Vehicle* Specially Processed Linsee'd Oil Thinner Drier .Blue Tint Color to tone 1193 98 113 1.5 153.56 14.93 15.73 .13 Calculated yield Manufacturing loss Actual yield 3,896.5 250.61 5.01 245.60 unit cost .074 per lb. .158 n it .0106 n It 1.084 per gal. .109 n It .48 it It 2.654 it It total oost 110.63 78.68 5.28 166.46 1.63 ' 7.55 .35 $370.58 Coat Analysis* - Material oost per gallon (total cost divided by actual yiild)........................I Direct Labor cost per gallon...................................................................................................... .............
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r crcCiVt: 194.
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E**COXEd AT lOAu *>*$ TRADE RAISE CATEGORYi COLOR WISER quality SUIT.
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~ AT the HATIOnXl ap-CHJ * 223-231 Norman Ave.
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New York, N.
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Minutes of Meeting of EXECUTIVE COMMITTEE held ThuradAv.
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l ej U) nrppgrs:;s as s o c iaiic h r epo r t or r ec eipt .; /jD ru^rrornm January 1 to October 31. 1941 IOTab*r 24.
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First in Quality Last to Wear Out ENDURANCE FOR EVERY FARM BUILDING LASTS 10NGER--tavos repainting dollars SEIF WASBING--uniform brightness MORE hMvy-bsdbd linsood oil por gallon GREATER COVERAGE maximum economy For extra years of beauty sod protection... use Gliddea ENDURANCE ... the paint with the new factory-balanced formula that does a better fob c m all surfaces--wood, metal or masonry--under all weather conditions.
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CUTS COSTS NEARLY HALF Beauty That Endures for Extra Years Glidden ENDURANCE Imperial ...High-Quality Protection at Lowest Cost SEIF-WASHING SURFACE STAYS WHITE FOR YEARS Just imagine painting your home tbe wbitttt white you've ever seen--with only on* coat!
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<1 RCTWOOUCED AT THE-NATIONAL ARCHIVES 1 Trade Name Category: Coder; Quality: Piaster Painter's Paste House Paint Exterior House Paint White First Lb.
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TCI Name: Category: Color: Tiio One Coat Thite Interior Gloss Paint White Schedule I Sheet 2 Item 5 Pigment 49.55?
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___ REPWCCUCEO at the national ahchi TES*.
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Compo Flat White Interior Flat Wall Paint White Schedule 1 Sheet 2 Item 3 Lgment 70# Titanox RC Whiting Surfex Asbestine Aluminum Stearate Ultramarine Blue ebicle 30# Varnish Bodied Linseed Oil Lunco Spirits Kerosene Dipentine Lb. 650 400 200 50 2 3/16 190.2 117. 161.5 67.2 17.6 Yield in Gallons Unit Cost Total Cc 24 17.7 9 2.3 - - .
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