Document nmbyMk7xG4JG8ejV0N1EQqvrG
HEALTH + PAC
HEALTH POLICY ADVISORY CENTER
Bulletin
November 1969
Editorial...
THE MEDICAL INDUSTRIAL COMPLEX
AT 97TH STREET AND FIRST AVENUE, AT METROPOLITAN HOSPITAL, A WOMAN AND HER SICK CHILD WAIT EIGHT
HOURS TO SEE A DOCTOR IN THE EMERGENCY ROOM. ON WALL STREET, AT THE STOCK MARKET, BROKERS RUSH FOR
SHARES OF AMERICAN MEDICAL ENTERPRISES, INC., A CHAIN OF PROFIT MAKING -
NURSING HOMES. IN BROOKLYN,
A MAN RETURNS FROM A LONG HOSPITALIZATION TO FIND THAT BLUE CROSS LEFT HIM WITH A BILL TOO BIG TO MAN-
AGE ON A CAB DRIVER'S SALARY. IN SANTA MONICA, A MAJOR AEROSPACE FIRM OUTBIDS THE COMPETITION AND
ACQUIRES YET ANOTHER SMALL COMPANY MAKING COMPUTERS FOR HOSPITAL USE.
The American medical care system has never been too healthy for people who are sick. But for those who have a
loose dollar to invest whose -
main interest in health is " healthy " earnings, there couldn't be a better place to turn.
Health, in America, has become a big, profitable business, and everybody's getting in on it from - the people who make
perfume to the people who make napalm. The " health industry " used to mean just doctors and drug companies. Now it's
doctors, drugs, hospital supplies, electronic equipment, computers, health insurance, construction, real estate, and profit-
making chains of hospitals and nursing homes.
There's money in health today, big money. In the last 9 years, total U.S. annual expenditures for health care have
increased from $ 27 billion to $ 62 billion. Despite rising expenditures for war and space, the health share of the GNP is
increasing, so that now the U.S. spends relatively more for health care than most other advanced countires. No nation
spends so much and gets so little.
Some of the money has been absorbed by the health care delivery system (the people and institutions who take care
of patients.) And a fraction of this money has actually gone to buy improvements, albeit marginal: A few, fragile neigh-
borhood health centers for the worst ghetto plague spots; welfare above -
level wages for hospital workers and house staff;
a few more patient - days of service delivered. But a larger fraction of the new money for the delivery system has, for all
social purposes, simply vanished - as inflated costs for supplies and as profits for doctors. Doctors'incomes have nearly
doubled since the early sixties. Doctors have not become twice as clever or twice as kind; they have become twice as rich.
The new money for health also surged past the delivery
system to fuel an unprecedented boom in the health indus-
try the private suppliers, equippers, financers, builders
and (sometimes) managers of the delivery system. Here,
the dollar - for - dollar return as health benefits is first,
shockingly low, and second, perhaps not even that
" healthy. " From the outset, the aim of health industry is
not to promote the general health and well being -
(that
would be self defeating -)
, but to exploit existing profitable
Investors Investors Investors Investors'Guide Guide Guide Guide Guide
WASHINGTON doesn't know it yet, but Wall Street
does health is a big and booming business. This
BULLETIN sizes up the industry, from drugs to com-
puters - where it's going and what it all means for
health services.
markets and to create new ones. The emphasis, then, is not
on products and services which would improve basic health
care for the great mass of consumers, but on what are
essentially luxury items: computerized equipment for in-
tensive cardiac care units, hyperbaric chambers, etc. Under
their acquisitions in cosmetics, catering or pet food.
The health industry is piously quiet about its profits, but
outspoken in defense of its " costs ". Prices are high, they
claim, because of the enormous costs of research, skilled
manpower, meeting exacting standards, etc. But how much
the pressure of the industry's barrage of packaged of the industry's research goes into a needless and
technology, the delivery system is increasingly distorted
dangerously confusing proliferation of marginally different
towards high - cost, low utilization, inpatient services.
products - like drugs which differ only in flavor, electronic
Most of the money which flows through the health de-
equipment which differs only in console design, etc.? How
livery system to the health industry never returns to the
much goes to plan the planned obsolescence in expensive
delivery system in any medically useful form - or in any
hospital hardware? How much of the costs go to clever
form at all. First, a good five to ten percent is raked off
and appealing packaging? How much for million dollar
directly as profits, and these by and large vanish into the
advertising and promotion campaigns? Money spent on
larger economy, going to stockholders and going to finance
these causes is not simply wasted. The needless prolifer-
company's expansions into other enterprises. More and
ation of dazzingly advertised and packaged products is a
more of the health industry firms are conglomerates,
health hazard. It prevents the buyer from making informed
whose holding in drugs or hospital supplies help finance
(Continued Page 2)
:
Health for Profit
THE BIG BUSINESS OF HEALTH
EVER SINCE FLORENCE NIGHTINGALE, medical care has had
an aura of selflessness and self imposed -
poverty. The great
modern hospital center, for instance, projects itself as a " non-
profit " institution where " the few toil ceaselessly that the
many might live. " But behind the facade of the helpless sick
and dedicated healers lies the 1960's greatest gold rush, a
booming " health industry " churning out more than $ 2.6 bil-
lion a year in after - tax profits (see Box page 3, for rundown).
This year the nation will spend over $ 62 billion on medical
care, up more than 11 percent over last year and twice the
1960 level. $ 6 billion of this will flow into the hands of the
drug companies, almost 10 $ billion will go to the companies
that sell doctors and hospitals everything from bed linen to
electrocardiographs. 35 $ billion will be spent on " proprietary "
(making profit -)
hospitals and nursing homes. The nation will
purchase $ 6 billion worth of commercial health insurance
and construction companies will build about $ 2 billion worth
of hospitals. Additional billions will be raked in by private
physicians. The health industry is big business, profitable busi-
ness, and booming business. Stockbroker Goodbody and Com-
pany clued - in its customers earlier this year: " Steady growth
of the health industry... is as certain as anything can be - " -
as certain as death and taxes, in any event.
The great boom of the 1960's in the health industries is
largely the product of government subsidization of the
market. For years the government has directly or indirectly
fed dollars into the gaping pockets of the dealers in human
disease. In addition to direct payments for health care, for
educating health manpower, and for hospital construction, it
has granted tax deductions to individuals for their medical ex-
penses, making their health dollars cheaper. It has expanded
the purchasing power of " profit non - " hospitals by granting
them tax exemptions and, until recently, by not applying mini-
mum wage or labor relations laws to them. It has directly sup-
ported basic biological and chemical research to the tune of
billions of dollars as well as sponsoring the dramatic advances
in electronics. These technologies underlie many of the most
profitable sectors of the health industry. And in 1966, the big-
gest government subsidy of all Medicare -
and Medicaid - got
going. By 1969 federal, state and local governments directly
picked up more than a third of the tab for the nation's health
needs, and all signals were go for a steadily increasing gov-
ernment guaranteed -
market. One likely mechanism: government
subsidized national health insurance, to underwrite the entire
medical care market.
Only a small part of the new money being spent on health
has gone to improve health care. For instance, community hos-
pitals spent 16 percent more money in 1968 than they did in
1967. But they provided only 3.3 percent more days of in-
patient care and 3.7 percent more outpatient visits. (Nobody
noticed any 13 percent increase in the quality of care). Infla-
tion in the cost of the same old health care has literally
priced millions of lower middle income people out of the
medical care market. At the same time, the institutions that
provide health care to the poor are in a state of complete col-
lapse as rising costs run headon into decaying finances.
DRUGS
The drug industry likes to think of itself as a sort of public
service dispensing -
life and comfort and at the same time up-
holding the American, free enterprise -
way. Forbes magazine,
which likes to think of itself as the " capitalist tool, " much
more honestly describes the drug industry as " one of the
biggest crap games in U.S. industry. " Any way you cut it, the
drug industry is big and on the way to being bigger:
BW $ 6 billion worth of drugs (prescription and nonprescrip-
tion) were sold in 1969, $ 6.5 billion will be sold next year,
and so on, increasing at about 9 per cent a year.
WH There are 700 drug firms. Control is concentrated in the
top fifteen, who sell more than half of all drugs.
OE 200,000 people are employed by drug companies all
over the world. 100,000 of these are Americans and 20,000
Editorial...
(From Page 1)
choices among products and mystifies him to the point
where he will accept unquestioningly the industry's
definition of what he needs and what he must pay for it.
The doctors and hospitals which deliver health services are
not up in arms about their growing subordination to the health
industry. Far from it, they rely increasingly on the industry for
their mystique. Only a doctor can select a drug for you from
among 50 brand names -
and 500 minor modifications. Only at
a hospital can you receive the benefits of patient monitoring -
,
automated testing, disposable catheters, etc. In return, the de-
liverers of care lend their professional prestige to the industry:
Doctors have always served as a front for the drug industry,
Published by the Health Policy Advisory Center, Inc., 17
Murray Street, New York, N.Y. 10007. (212) 227-2919 Staff:
Robb Burlage, Leslie Cagan, Vicki Cooper, Barbara Ehren-
reich, Oliver Fein, M.D., Ruth Glick, Maxine Kenny. Ken
Kimerling and Howard Levy, M. D. 1969. Yearly sub-
scription: $ 5 student, $ 7 other.
testifying, advertising and dispensing, all in the best bedside
manner. Similarly, the emperors of the nonprofit hospital sys-
tem use the magical aura of their super technological -
" centers
of excellence " to cover for the inherent irrationalities of the
hospital products industry. From the point of view of the
health industry, the deliverers of care become little more than
a front for the industry. They channel funds on from the con-
sumer and advertise, in tones laced with scientific respect-
ability, the industry's products.
Faced with this growing Medical Industrial Complex, the
public is still unarmed and helpless. There exists no public
apparatus capable even of regulating the broadening health
industry, monitoring quality and controlling prices, much less
determining social priorities for spending. The Food and Drug
Administration has proved inadequate even to the narrow task
of checking drug quality. More Federal money is desperately
needed for health, but it will be wasted unless it brings with
it mechanisms for controlling the health industry controlling -
not just the technical quality of its product, but the develop-
mental programs and spending priorities through which it
controls the shape of the health services delivery system. Y'
(2)
of them are the " detail men " who push prescription pills to
private doctors.
HH The American drug industry is world - wide. Foreign sales
are growing faster than domestic, as drug companies expand
their foreign subsidiaries. The two leading drug imperialists
are Pfizer, with 48 percent of its business abroad, and Merck
with 37 percent. Industry - wide, more than one quarter of sales
are abroad.
MM The industry spends one and a half billion dollars a year
Profits In Health
Drugs
oo eete settee escaeceveticitsitittessisesisseaeentsees
$ 600 million
Hospital Supplies
$ 400 million
Proprietary Hospitals
$ 35 million
Proprietary Nursing Homes
...........................
$ 140 million
Physicians and Surgeons
$ 1400 million
Hospital Construction we
$
75 million
Health Insurance
on advertising, twenty - five cents out of every sales dollar and
more than three times as much as it spends on its much
heralded research and development effort.
What makes drugs the " biggest crap game, " however, is
profits. For the last ten years, the drug industry has held
either first, second or third place among all U.S. industries in
TOTAL TOTAL TOTAL
$ 2.65 billion
(This represents about 4.3 percent of total expenditures
for health, including expenditures made at nonprofit insti-
tutions.) Notes: This is a minimal estimate. The hospital
supplies figures does not include sales to private doctors
and does not include profits to distributors. Profits for the
terms of profitability, outdistancing such obvious money-
health insurance business can not be estimated (see text).
makers as the cosmetics, aerospace, recreation and entertain-
Physicians'and surgeons'" profits " are estimated as the
ment industries.
difference between the average income of self employed -
But the drug industry has seen better days. Earlier leaps in
profits grew out of major breakthroughs: antibiotics in the
late 40's, tranquilizers in the late 50's and early 60's and birth
control pills in the early and mid 60's -. Nothing big has come
along since " the pill " and even it is something of a disappoint-
ment. Efforts to push the pill beyond the 20 percent of eligible
women who now use it have been checked by growing mutters
physicians and surgeons and the average income of other
professional and technical workers e.g., professors and
lawyers, dentists, osteopaths, etc. are not included, nor are
physicians on payrolls. Construction figures are for new
construction only; repairs are not included.
All figures are after taxes and are projected to 1969
values from 1968 data.
about annoying and often lethal side effects. " We're in a
trough right now, " says a top Merck - man, and some companies
are beginning to wonder whether it's worth gambling on an-
other wave of wonder drugs.
According to the industry's own probably inflated estimates,
a really new drug takes about 10 years and $ 7 million worth
(via Medicare) when health insurance pro-
grams can function so effectively and are ex-
panding every day, in fact already covering
most of our citizens?.. * If private initiative
disappears there may never be enough time to
repair the damage that will ensue...
But a few months later the Pharmaceutical Manufacturers
of research. Hence more and more " new " drugs are not new
Association, at their national convention, spent a whole day
at all. Over half released in the last 10 years are what are
in seminars on Medicare. When they emerged, the New York
called " me, too " drugs: minor chemical modifications of old
Times reported with cautious optimism that " some companies
drugs, combinations of old drugs, old drugs released in chew-
have accepted the fact that Medicare is here and with it has
able form, time capsule form, half dose - form, in handy dis-
come a new opportunity for the industry. "
pensers, and so on in endless, meaningless elaboration. Mean-
while some of the old sellers best -
are threatened with patent
Even though they reluctantly accepted Medicare (and of
course Medicare money for their pills), the drug companies
expirations and anti trust - suits. Parke Davis has become too
dependent on chloromycetin, and began to slip in profitability
saw the handwriting on the wall. Like the AMA, the drug
industry knows that government subsidy can lead to govern-
when the antibiotic's patent expired a couple of years ago.
ment scrutiny. Drug costs are a big bill to swallow, and have
Similarly, Pfizer has lost an anti trust - suit which will loosen
already become the subject of repeated Congressional in-
its grip on tetracycline. Overall drug industry profits slipped
quiry. If the government role in financing medical care ex-
below 10 percent of sales in 1968 for the first time in years.
pands beyond Medicare and the ruins of Medicaid, the govern-
(That's still way ahead of most industries).
ment might begin to insist on generic drugs (as opposed to
Then, as if the drug companies didn't have enough prob-
'
lems of their own, the Federal government has shown increas-
much more expensive but chemically identical brand - name
drugs), price setting -, or other forms of profit regulation -
.
ing signs of being serious about regulating drug costs and
When the neighborhood pusher feels the heat coming down
quality. The Kefauver investigations into drug prices and the
on him, he begins to turn to new, but related, rackets. So with
resulting federal drug law amendments had drug companies,
the drug companies, menaced by real or imagined regulation,
by their own admission, " running scared " in the early sixties.
the answer has been to diversify into anything which their
'
The stiffer scrutiny of new drugs required by the 1962 law
technology and marketing skills prepare them for. As if by
caused a sharp drop in the rate at which new products were
free association, drug companies have been turning to cos-
introduced, and pushed many companies to expand abroad,
metics, chemicals, hospitals supplies and electronic equipment
in countries where drug testing -
laws are more permissive.
for hospitals. American Cyanamid (which owns Lederle Labs)
But the most potentially far reaching -
affront to the drug
companies'independence was Medicare. Drug companies knew
now owns Breck (shampoo). Pfizer has bought Coty, Barbasol,
Pacquin and Desitin (baby powders and oils). Richardson-
from the start that a healthy chunk of Medicare funds would
Merrill acquired Clearsil; Smith, Kline and French has Sea and
find its way to their pockets. What they feared was that there
might be some strings attached. The Pharmaceutical Manufac-
Ski. Syntex, Upjohn and Merck are all reaching into chemicals.
Upjohn, Searle and Smith, Kline and French are all into med-
turers Association, in their right wing - public relations throw-
away " Medicine at Work, " editorialized in early 1965:
ical electronics, with Searle, for instance, betting on Medidata,
which makes computers for futuristic mechanized mass screen-
What is the logic in socializing medical care
(Continued Page 4)
(3)
BUSINESS
(From Page 3)
ing devices. Parke Davis, Abbott and Cutter Labs are getting
into the booming hospitals supplies industry.
All this diversification by the once staid - drug manufacturers
does not represent a flight from drugs. Prescription drugs re-
main the most profitable line of the diversified companies, and
the drug habit, once established, is hard to break. In fact, the
most interesting trend in the drug industry is not diversifica-
tion of the old guard -, but the influx of new industries, all po-
tential drug addicts. Chemical companies are leading the way.
Dow Chemicals, of Saran Wrap and napalm fame, began buy-
ing up small drug companies in 1960, and is now a major
contender in the measles vaccine market. Other chemical new-
comers are 3M (formerly Minnesota Mining and Manufactur-
ing, the conglomerate which makes, among other things,
Scotch Tape), Rohn and Haas, Union Carbide, Malinckrodt and
Dupont. Cosmetic and soap companies such as Bristol Meyers,
Colgate Palmolive, and Helene Curtis are not far behind in
the rush for the drug markets. Revlon now owns US Vitamin
and Pharmaceuticals; Cheseborough Pond has acquired Per-
tussin. One other industry which is being invaded by the drug
firms has begun a counter offensive -
, the medical supplies
industry. Baxter, Becton Dickinson -
, and Johnson and Johnson
have all bought into the drug industry.
You don't have to be a member of the chemical / drug / cos-
metics axis to get in on the drug action. For instance,
American Home Products, Inc., maker of Boyardee foods,
Guldens mustard and Gaypet products for animals also serves
up nonprescription drugs such as Preparation H, Quiet World
(a tranquilizer) and Sudden Action (breath freshener), and
has become a big shot in the ethical drug world, owning Wyeth
Labs as well as several smaller drug companies. Then there's
Squibb Beechnut -
which makes gum, babyfoods, candy, coffee,
pastry, airlines meals and operates drive - ins and snack bars,
in addition to prescription drugs. Anybody who makes any-
thing which can be swallowed, inhaled, absorbed or applied
would like to make drugs... and vice versa.
HOSPITAL SUPPLIES AND EQUIPMENT
The story of the growth of the hospital supplies industry is
the story of the explosive growth of the hospital as the cen-
tral institution in the delivery of health care in America. In
1950 the nation spent $ 3.8 billion on hospital care. By 1965,
the figure had risen to $ 13.8 billion, and in 1969, three years
after Medicare and Medicaid, hospital expenditures are run-
ning at a $ 20 billion a year clip. About $ 7.5 billion of this
goes for goods and services, much of it's mundane - food,
bed linen, and dust mops, but billions go for more specifically
medical equipment, from scalpels, syringes, and catheters to
X ray - equipment, electronic blood cell counters, and artificial
kidneys. In addition to the hospital market, physicians, den-
tists, nursing homes, and medical research labs spend huge
sums, measured in the billions of dollars, on similar supplies.
The risks in the hospital supply industry appear to be as
low as the profits are high. Medicaid may have its ups and
downs, but Medicare, at least, is here to stay. And only a
gambler with a compulsion for losing would bet against the
likelihood of continued growth in hospital expenditures and
increased subsidy of the market by the government. The hos-
pital supply companies have gotten the message. " The start
of IPCO's new financial year on July 1, 1969, " said the annual
report of one of the major distributors and manufacturers of
hospital goods, " also marked the beginning of the Federal
Medicare program and supplementary state health programs
[Medicaid]. The enormous increase in demand for institutional
care... will, we believe, create a growing demand for the
type of products IPCO distributes and manufactures. " Like the
man said, in the last dozen years IPCO's earnings have in-
creased at a compound annual rate of 22 percent. In the
same vein, an executive of the paper manufacturer Kimberly-
Clark, which has applied its technology to disposable bed
linen and uniforms for hospitals, said: " The type of care
usually provided under Medicare is the type that creates new
opportunities for disposables. " In 1951, $ 14 million worth of
disposable products (including needles, syringes, and such
standbys as paper plates) were sold. By 1965, the last pre-
Medicare year the market hit $ 100 million, and 1970 sales
are expected to reach $ 300 million.
The stock market has been hot on the track. The month
Medicare went into operation, stockbrokers Burnham and Co.
prepared an analysis of the industry for their customers. One
year later, the Value Line Investment Survey spoke of one
hospital supply company as " operating in a sector of the
economy that is virtually recession - proof. " (The company,
American Hospital Supply, has seen its earnings grow at 16
percent per year for the last decade. In the first half of 1969,
earnings were up 19 percent over the corresponding period
of 1968.) And despite the Medicaid flip flops -, United Business
Service lists 8 hospital supply companies on its current list of
200 top growth stocks.
The traditional hospital supply companies - C.R. Bard,
Becton Dickinson, Baxter Labs, Sherwood Medical, Johnson
and Johnson, IPCO, and American Hospital Supply - have been
the big winners in the Medicare sweepstakes, with earnings
up 15 percent to 25 percent a year over the last few years.
But the soaring profits and wide open - market are attracting
new contenders, as well. Through acquisitions of existing hos-
pital supply companies or through applying the technology of
other markets to medical supplies, many of the big guns of
American industry are out for a piece of the pie. 3M Company
is getting in through its mastery of cellophane - it makes
peel open - packages of sterile surgical supplies as well as
surgical tapes and drapes and masks. Soapmaker Proctor and
Gamble goes for germicidal soaps and cleansers, rubber
maker B.F. Goodrich for anti bacterial -
mattresses, and chem-
ical company W. R. Grace for carbon dioxide absorbants for
anesthesiology. Other big non medical -
companies buying in
are, for instance, American Cyanamid and the Brunswick Corpo-
ration (a conglomerate). Companies with past experience in
medical technology are especially active, with such big drug
companies as Smith, Kline and French, Searle, Parke Davis,
Abbott, and Warner Lambert going into everything from blood
bank equipment to cardiac pacemakers.
Supplies aren't the only thing booming in the hospital prod-
ucts industry. Medical electronics is moving out of the realm
of science fiction and into the Wall St. Journal. A convergence
of several factors has created a market currently running at
about $ 350 million a year and expected to reach $ 1.5 1- $
billion a year by the mid 1970's. For one thing, hospitals are
buried under an increasing patient load. The volume of every
service, from laundry to lab tests, from medical record-
keeping to financial record keeping -
, from diagnosis to intra-
hospital communications, is growing at a staggering rate. At
the same time, the cost of the labor to perform these func-
(4)
Watching the Watchdogs
OE Senator Gaylord Nelson and Representative L. H.
who have not admitted guilt, have offered to settle for
Fountain are vying to pick up the mantle of the late
$ 120 million, but some local and state governments and
Senator Estes Kefauver in taking on the drug industry.
consumers have not accepted the offer and are pressing
Nelson's Monopoly Subcommittee of the Senate Select
individual suits.
Committee on Small Business has held two years of hear-
ings on the failure of the Food and Drug Administration
FDA () to regulate adequately the testing of drugs. " It is
clear in the record of our hearings, " says Nelson, that "
some drug companies cannot be relied on to submit ob-
jective, accurate and complete data to the Food and Drug
Administration. " In particular he castigated Upjohn for fail-
ing to submit to the FDA results of studies indicating that
the company's Panalba, an antibiotic, was worthless.
@ Dr. John Adriani, chairman of the AMA's Council on
Drugs, recently learned that not even AMA bigwigs are
immune from drug company power. Adriani, long an ad-
vocate of prescribing drugs by generic rather than brand
names, was recently proposed as director of the FDA's
Bureau of Medicine. In a case reminiscent of the Knowles
affair, he was offered and accepted the position. But three
weeks later, before the appointment was announced, he
was informed by a top FDA official that the appointment
was being withdrawn. The pressure from the drug com-
panies, Dr. Adriani was told, was too " great " for the Nixon
Administration to stand.
OE One pharmacological researcher, Dr. Paul Lowinger of
Detroit (now national president of the Medical Committee
for Human Rights) wondered whether the dangerous con-
traindications he was uncovering in testing drugs were ever
getting reported to the FDA. His own survey showed that in
19 out of 27 cases, they had not been. When he informed
the FDA of this, his expose was kept under wraps by the
federal agency until the Nelson Subcommittee forced it
out into the light.
OE The Justice Department's Antitrust Division may have
had more concrete results than the FDA. A Federal Court
@ The Food and Drug Administration's past failures are
coming home to roost. The agency asked the National
Academy of Sciences to review information on the efficacy
of all drugs that had been approved under standards exist-
ing between 1938 and the passage of stricter drug laws in
1962. 80 percent of the drugs used in America fall into
this category. Academy panels reviewed, among others,
drugs in which two antibiotics or an antibiotic and a sul-
fonamide are combined. At least fifty such combinations
were found to be less effective than the ingredients used
separately as well as being dangerous, due to their own
toxicity and because combinations promote the emergence
of drug resistant strains of bacteria. The study highlights
the drug companies'policy of spending much of their
fabled research dollars on minor differentiation of products
which has no advantage (and sometimes serious disad-
vantages) over existing products and documents the failure
of the FDA to require adequate testing. The chairman of
the National Academy panels requested the Journal of the
AMA to give wide publicity to their findings, but according
to Academy official Duke C. Trexler, JAMA " bluntly, flatly "
refused to publish the white paper the panels submitted.
One reason: almost half the AMA's revenue derives from
drug company ads in its journals.
@ Another agency " regulating " drug companies is the
Federal Trade Commission (FTC), a vestigial regulating
body with statutory powers over trade fraud and other
product chicanery. For ten years, the FTC has been jousting
with the makers of Geritol over the company's misleading
advertising of " tired blood " as the root of all illness. Two
maverick FTC commissioners recently charged that the
ordered five drug companies - Pfizer. American Cyanamid.
majority of the commission has meekly allowed the Geritol
Bristol Meyers, Squibb, and Upjohn - to make restitution
for conspiring to fix prices of tetracycline. The companies,
people to escape without punishment for repeated con- "
tempt " of the commission's orders.
tions is rising sharply, under the impact of the hospital
workers'unionization movement, newly applicable minimum
wage legislation, and an acute shortage of skilled medical
manpower. The need of hospitals for cost cutting -
technology
has created a good sales pitch for the industry.
At the same time, years of government expenditures on
defense and on medical research are flowering into a wealth
of new technology to apply to hospitals. The new technology
is expensive - out of reach of the solo practitioner - but the
large hospital has both the volume to effectively use it and
the financial resources to afford it. And the costs can be
passed along to the government in the form of Medicare and
Medicaid depreciation allowances. " Medicare is the com-
puter manufacturer's friend, " exults one trade journal.
Finally, some sectors of the electronics industry, at least,
are under pressure to find new markets. The aerospace indus-
try, for one, is in a trough, with NASA expenditures on the
decline since 1965, Vietnam production past its 1968 peak,
and a lag in new orders from the commercial airlines. Health
-another government subsidized market - looks like a good
pasture to head for.
One big chunk of the hospital electronic market is in com-
puters. There are three types: general computers for business
use (billing, accounting, payrolls, etc.); small machines built
into other apparatuses (such as patient monitors); and com-
puters for medical information and practice (diagnosis, med-
ical record keeping, and " total hospital information systems ").
This last type of computers has not grown as rapidly as ex-
pected, due in part to the inherent irrationality of many hos-
pital operations. (Installation of a major computer must be
preceded by a thorough systems analysis of the hospital and
rationalization of its procedures - often by experts supplied
by the computer company.)
Most of the major computer companies are out for a share
in the hospital market. They are joined by such outsiders as
United Aircraft, Lockheed, Motorola, Xerox, and American
Optical. Industry spokesmen estimate that upwards of a billion
dollars worth of computers will have been installed in hos-
pitals by 1975.
The general medical electronics industry is growing even
more rapidly. Practically everybody who knows an oscilloscope
from a stethoscope is out for this one Litton -
Industries, GE,
International Rectifier, TRW, RCA, Varian and Siemens, among
the big ones. Perhaps the most intriguing product is produced
by Fairchild Space and Defense Systems Division of Fairchild
(Continued Page 6)
(5)
BUSINESS
(From Page 5)
Camera and Instrument. It's a " foreign body locator " pat-
terned after mine detectors, for locating pieces of shrapnel,
bullets, or the safety pin baby has swallowed. As with the
parent electronics industry, a plethora of smaller companies
like those lining Route 128 around Boston are appearing on
the fringes. Hospital journals feature ads for such companies
as Astro Associates, Spacelabs, Inc., Laser Systems and Elec-
tronics, Inc., and Medidata Services, Inc.
Like drugs in an earlier era, medical electronics has the
potential to revolutionize medical practice. At one level, new
vistas in diagnosis and treatment are opened up by the elec-
tron microscope, fiber optics, high energy radiation sources,
computer analysis of electrocardiograms, and the like. At a
second level, the potentials of computer diagnosis may lead to
new roles for the doctor and other health workers. Finally, the
need for systems analysis to accompany the fully effective use
of computers may have fallout in the form of partial rational-
izations of hospital operations. There is no guarantee of
course, that any of these changes will work to the favor of the
patient. Like the drug companies " me, too " drugs, innovations
may rebound mainly to the favor of the manufacturers.
COMMERCIAL HEALTH INSURANCE
The growth of private health insurance is superficially one
of the great success stories of American business. In 1940
only 12 million Americans had the most common form of
medical insurance, coverage for hospital expenses. By 1967,
no less than 175 million, or 83 percent of the civilian popula-
tion were covered by private hospital insurance. 100 million
of these were covered by commercial, profit making insurance
companies, the rest by Blue Cross, Blue Shield, and inde-
pendent plans. Many of these subscribers were insured for
other kinds of medical expenses than hospitalization, as well.
The private companies collected premiums totalling 5.86 $
billion and paid out 4.84 $ billion in benefits, administrative
and selling expenses comprising much of the remainder.
Demand for health services has risen sharply since the
forties, just as the cost of those services skyrocketed beyond
the reach of the average consumer. Some sort of insurance
against the financial catastrophe of getting sick has become
a necessity. Meanwhile, the courts were recognizing fringe
benefits as a legitimate area for collective bargaining, and
mass purchasers of health insurance in the form of union
and employer health and welfare plans emerged. For these
reasons, the health insurance industry grew explosively in the
late 1940's and early 1950's. By now more than 1000 com-
panies, mainly life insurance companies, write health insur-
ance. But the business is still dominated by a few giants: eight
companies do almost two thirds of the business.
The companies get a huge gross income from their health
insurance business, but the profit picture is a bit muddy.
Insurance companies earn money in two ways: directly, from
premiums paid by consumers, and indirectly, from the invest-
ment of premiums in corporate and government securities.
On the direct sales of health insurance to individuals, the
companies generally make an underwriting profit. But on
group policies (e.g., policies covering all the employees of a
certain firm), the industry claims to lose money overall-
about a quarter billion dollars in 1967. And the investment
income which the companies attribute to their health insur-
ance business is, according to their claim, barely adequate
to cover the underwriting loss.
Don't believe that the industry is writing health insurance
for charity, though. Industry - wide, the companies take an ap-
parent underwriting loss, but most of the bigger companies
report substantial profits. The losses probably reflect the
trouble smaller companies have had in predicting expenses
in the face of escalating medical prices. Industry giants such
as Equitable, Prudential, Metropolitan, have all showed net
underwriting gains over the last five years. And the two big
companies that did not, Aetna and Connecticut General, had
one bad year that outweighted substantial gains in the
other years.
The real profits in health insurance may be very different.
Insurance companies are good jugglers. Almost all companies
link sales of health insurance to sales of life insurance, some-
times refusing to sell the one without the other. Thus the
problems of allocating profits and costs between individual
life, group life, individual health, group health and various
other kinds of policies are enough to turn even an honest
accountant's hair grey.
Finally, the insurance companies see health insurance, in
the words of one insurance exec, as " not so much a separate
product but rather another of the client's needs. " In many
cases, health insurance is thrown in at a low price as a
sweetener or " loss leader " for a highly profitable package
including life insurance, disability, and even casualty insur-
ance. The industry trade journals are full of such success
stories as " Health Insurance - the Door Opener " and " Com-
pany Growth through Health Insurance. "
For all these reasons, it is hard to say anything quantitative
about the profits in the business. But health insurance is
clearly an important component of the overall business of the
life insurance companies. Health premiums alone account for
15-45 percent of the total gross income (including investments
and all sorts of premiums) of the major companies. The entire
life insurance industry had an after tax income in 1967 of
The Lab Business
Next on the acquisition lists of many " health industry "
conglomerates are non hospital -
based clinical laboratories.
More than 20 labs have been snapped up in recent months
by companies such as the pharmaceutical giants, Smith,
Kline and French and Upjohn as well as by health outsiders
like Tastee - Freez Industries, a frozen food chain. The num-
ber of laboratory tests performed has multiplied at a 20 to
30 percent a year pace in recent years, and industry spokes-
men exuberantly talk of a possible 7 $ billion - a - year market
by 1975. More than half the business will be performed
by independent, private labs, they say.
The future lies with the high volume labs, which have
decisive cost advantages. Says one pathologist - turned-
corporate manager: " I have to live with it. Pathology is not
a one man - operation any more. " But, he added, having a
pathologist as director is good advertising, since the cus-
tomers are other physicians.
Increased government expenditures in this area (through
Medicare, etc.) may lead to increased pressures for regu-
lation of the industry (e.g., fee schedules for lab tests).
But since the big labs can control costs better, this will
merely help them drive the old, small - time independents to
the wall. Whether it will be the public or the corporate
owners of the labs that will reap the cost savings -
is, of
course, another story.
(6)
i
$ 9.1 billion, and had assets of $ 180 billion. The availability of
such huge funds for investment makes control of the top com-
panies a major source of corporate wealth and power. The
health insurance business thus represents a significant piece
of a very large pie indeed.
Despite its great size, the health insurance industry is about
as functional as a dinosaur. Most Americans do have some
kind of basic hospitalization insurance, but relatively few are
covered for other medical expenses (40 percent for home or
office physician visits, nine percent for nursing home care,
two percent for dental expenses). Moreover, the insurance
companies, along with their non profit -
buddy, Blue Cross, are
caught in a cost squeeze: as prices for medical services rise,
either the cost of insurance must go up or the expenses
covered must be limited. Since commercial insurance com-
panies set their premiums according to the medical experience
of the individual group they are insuring, it is the elderly
and other relatively high risk groups who are squeezed
out first.
The first consequence of the failures of commercial insur-
ance came in 1965 when the companies were forced to
relinquish older customers to Medicare. The companies '
screams in response to Medicare had something of a theatrical
quality. After all, the companies were ridding themselves of
their least profitable customers. In fact, the year following
Medicare saw a drop in company premiums but a much larger
drop in benefit payments to consumers. But, as one company
official said, " Most of us feel the loss of the over - 65 market
is not the important thing, but rather what Medicare will do
to the business in 10 or 15 years. " They feared that " Medi-
care has brought the country a giant step closer to socialized
medicine " which could " all but eliminate the need for health
insurance as it is sold today. " According to the New York
Times, the companies, " generally inspired more by the wish
to discourage Government expansion of Medicare than by
the desire for the business that would be generated, " coop-
erated with the government in setting up the program. About
fifteen companies now serve as intermediaries in the admin-
istration of the program.
By 1968 it was again becoming evident that the health
insurance companies were not able to provide adequate pro-
tection for many Americans. Under the influence of problems
affecting other aspects of the insurance industry and under
pressure from consumer groups, the companies'attitude
toward the government were shifting. Some industry figures
openly hoped that the government would serve as guarantor
of the companies'market rather than as a competitor. One
plan for national health insurance, for instance, would have
used government funds to subsidize the purchase of private
health insurance by employers and employees. According to
the president of Aetna: " A program of universal health insur-
ance offers one way to spread the cost of medical care
[between employer, employee, and government.] It could be
structured to retain the advantages of competition and the
profit incentive.... I have full confidence in our ability
to work successfully in partnership with government. "
HOSPITALS AND NURSING HOMES
The age - old way of profiting from illness is by selling health
services themselves. Doctors have always done it; so have
what are called " proprietary " (making profit -
) hospitals and
nursing homes. During all the fuss about glamorous health
hardware and electronics industries, fashioned old -
health
service profiteering hasn't been going out of style. If any-
thing, nursing homes and hospitals chains have become, at
least to the adventurous investor, the hottest things going in
the entire health industry, if not the entire stock market.
Brokers and investment advisors liken the current boom in
nursing homes and hospital chains to the boom in bowling
alleys a few years ago, or that in computer software and
fried chicken drive - ins today. In 1969 the nursing home indus-
try, almost all of which is proprietary, grossed $ 2.8 billion,
up 21 percent over 1968 and up 529 percent from 1960.
Proprietary hospitals trailed with $ 720 million in total " sales ".
Only four years ago, the nursing home and hospital business
was still a cottage industry. A family added a wing to their
home and called it a nursing home. A doctor or group of
doctors bought and ran their own hospital for their own
patients. Four years ago, only five nursing homes and one
hospital company were " publicly - owned " i.e., sold stock on
the open market. Now there are 50 publicly owned nursing
home companies and six hospital companies. For both hos-
pital and nursing home chains profits are running at about
5 percent of " sales, " after taxes.
Medicare Boom
What put the profit into the traditionally " charitable " nurs-
ing home and hospital business? Medicare, more than anything
else, is underwriting the boom. The expansion of Blue Cross
and commercial insurance coverage has helped, of course, to
create hosts of paying customers for the health service busi-
ness. Clever management is another factor. Nursing home and
hospital companies are able to cut costs through economies of
scale, such as bulk purchasing for an entire chain of facil-
ities, centralized administration, etc. But the voluntary (pri-
vate, nonprofit) health sector also did much to set the stage
for the entrance of the energetic profit makers -
. Local volun-
tary hospital establishments, working with Blue Cross and
the regional health planning agency, have done much to keep
down the number of hospital and nursing home beds creating -
a shortage which the profit makers -
are eagerly filling. (See
" Death of a Salesman, " in July August /
BULLETIN)
Nursing homes are the ideal way to cash in on Medicare
and Medicaid. Every oldster is at least partially covered and
every oldster is a potential customer. Some of the largest
publicly owned nursing home companies are: Extendicare,
Four Seasons Nursing Centers of America, Medicenters of
America (a franchise system owned by Holiday Inns), and
American Automated Vending Corp. All are expanding; for
instance, Four Seasons projects 100 additional homes per
year. Some buy existing homes; others build their own. Some
operate their own homes; others are selling franchises.
If hotels are profitable, nursing homes ought to be profit-
able. But hospitals would seem to be another matter. Costs
are wild; manpower is scarce and frequently irascible; funds
are unreliable. To make a profit out of hospitals, you would
have to forget all the old voluntary - sector inhibitions about
hospitals as " a scared trust " and a public service. This is
exactly what the new hospital companies are doing: They
select well - to - do neighborhoods and turn away any non paying -
patients who might find their way in. They avoid out patient -
and emergency services insofar as possible. They encourage
short - term patients in order to gain a high turnover rate (the
first few days in the hospital pay the most.) They avoid ex-
pensive and difficult technology, by concentrating on simple
illnesses and elective surgery, and by contracting out for
services such as pathology and radiology.
(Continued Page 8)
(7)
BUSINESS
(From Page 7)
Wherever they spring up, profit making -
hospitals offer stiff
competition for the local voluntaries. First they sell stock to
local doctors, guaranteeing themselves a large medical staff
and plenty of private patients. And of course the doctor / stock-
holders have a special interest in keeping the hospital run-
ning efficiently and profitably. Once in operation, the profit-
maker skims off the cream of the local patient crop from
nearby voluntaries - the not sick - too -, able - to - pay patients.
Having cut costs in all the ways listed above, the profit maker -
is then able to lure nurses away from local voluntaries by
offering higher salaries.
What's most insulting is for a profit maker -
to parasitize off
a local voluntary - setting up shop near a voluntary which
can handle patient - rejects and unprofitable services like ob-
stetrics and out patient -
care. This happened recently in Fort
Meyers, Florida, where the Hospital Corporation of America.
(HCA) decided to locate a new 150 - bed profit maker -
near the
already underutilized -
voluntary Lee Memorial Hospital. When
Lee Memorial protested against being left with the dregs of
the patient supply, HCA president responded, " As proprietary
hospitals we pay taxes. These taxes help support the tax-
supported hospitals [voluntaries] which are in business to
care for the nonpaying patient and were established for that
purpose. " Lee Memorial never intended to be that charitable,
and is ganging up with the local power structure to drive out
Nashville - based HCA. A recent Fort Meyers News Press -
edi-
torial was entitled " No Fast Buck - Hospital Needed Here. "
If the hospital boom continues, it is likely to run into more
and more organized opposition from voluntaries. Much of the
opposition will be, on the surface at least, on moral grounds,
although it is not clear why profits made by hospitals are any
less " moral " than profits made by drug and hospital supply
companies. The voluntary hospital leaders in many localities
may be especially resentful because the men who head up
hospital companies are not, by and large, the kind of men who
would ever be chosen as trustees and directors of voluntaries.
American Medicorp, which does business primarily in the
south and mid west -, was founded by a couple of young Jewish
lawyers from the north. The chairman and founder of HCA is
an ex retail - druggist who made his first fortune in the Ken-
tucky Fried Chicken chain of drive - ins. To fight the profit-
making intruders, voluntaries may have to swallow their tra-
ditional antipathy to government " interference, " and lobby
for tougher laws regulating licensing and operation of
hospitals.
In case government regulation is in the cards, many profit-
making hospital companies are already one step ahead of the
game busily - diversifying into hospital - related businesses.
Beverly Enterprises, which owns 18 hospitals and nursing
homes, is forming Career Development Corp., to train health
personnel at a profit. Metrocare Enterprises, owner of nine
acute care hospitals, has purchased a construction firm and
plans to build complete medical centers. Other companies are
developing firms to provide ancillary services to hospitals. For
instance, American Medical Enterprises, Inc., owns Cario-
Pulmonary Services of America, Inc. (inhalation therapy);
American Medicorp, Inc. has purchased Metropolitan Diag-
nostic Labs, Inc.
Coming from the other direction, a number of outside com-
panies are diversifying into the profitable nursing home and
hospital field. American Hospital Supply Corp. owns American
Health Facilities, Inc., which constructs and furnishes nursing
homes. Computer Research, Inc., runs Mental Retardation
Centers, Inc.; and Cenco Instruments, Inc., has joined a nurs-
ing home consortium in Milwaukee.
Up From Charity
The health industry has come a long way from the days
of the one horse -
patent medicine peddler with his line of
liver pills and elixirs. Replacing him are the mammoth, inter-
nationalist drug companies, whose corporate medicine chests
are increasingly likely to include hospital supplies, computers
and cosmetics along with a growing profusion of pills. Health
insurance, which can trace its origins to pre trade - union
workers'welfare funds, is now a key element of the nation's
vast insurance industry. The hospital supply industry has out-
grown its bandaid days and is branching into catheters, com-
puters and artificial organs. Proprietaries, which used to be
the dark horse of the delivery system, are forging multi-
state chains and moving into more and more investors'port-
folios. Two other components of the modern health industry
bear watching: the hospital construction industry and the
health policy consulting business. The " health consultants " of
fifty years ago was likely to be the neighborhood barber; today
they include defense oriented -
think tanks like Rand, the Insti-
tute for Defense Analysis and Research Analysis Corporation.
The health industry has changed rapidly in the last five
or ten years, that is, in the short period that the Federal
government has begun to play in important role in regulating
and subsidizing health services and products. Changes in the
future may be just as rapid and unpredictable, but two trends
seem to be almost built - in: First, the health industry will move
increasingly into the mainstream of American industry. Corpo-
rate giants like Dow, Dupont, TRW, Lockheed are busily
staking out their claims on the profit - rich health turf. Drug
companies, once the heavy weights -
of the health business, will
be challenged by these newcomers. Second, the health industry
will be pulling itself together into a more and more integrated
monolith. The drug, hospital supply and hospital equipment
industries have already begun to blur into a single " health
products " industry. Profit making -
hospital chains are creating
vertical chains including construction and supplies and equip-
ment. Insurance companies, so far aloof from the promiscuous
merging in health products, may be about to take the plunge
into hospital operation -
, following the lead of non profit - innova-
tors like Kaiser and HIP.
These developments in the health industry may have more
impact on health services delivery than anything that happens
in the next decade of medical research. What is emerging is an
increasingly unified, significant sector of the U.S. economy
with a major direct stake in the organization and finances of
health services. In the past, drug companies dominated the
health industry and they picked up their policy line from
between the drug ads in the AMA publications: up with solo,
fee service - for -
practice, down with government intervention
of any sort. There's more to the health industry today than
drugs, and many of the booming newcomers have market
perspectives which reach far beyond the traditional, doctor-
centered delivery system. And diversification into Medicare-
subsidized, hospital oriented -
products has seriously compro-
mised the purity of the policy line of the drug companies.
It was Medicare that transformed the old bogeyman of
government " interference " into a Santa Claus for the health
industry. The drug industry and even the commercial insurance
(8)
industry have found that they can live more than comfortably
with Medicare and Medicaid. And of course it was Medicare
that sent the hospital supply, equipment and proprietary chain
industries spiralling giddily into a boom. Within a few years
the health industry may begin to outweigh organized consumer
groups as the most powerful force lobbying for increased gov-
ernment subsidy for health services. The industry's interest,
however, will be in subsidy with a minimum of regulation, as
outlined, for instance, in some of the current proposals for a
national health insurance. With national health insurance, the
health industry could settle down to the kind of guaranteed
security which the defense and aerospace industries enjoyed
during the heyday of cold war spending.
When it comes to the health services delivery system, the
health industry is again likely to line up with the medical
" liberals " as opposed to the AMA guard rear -. Although only
the proprietaries (hospitals and nursing homes) actually de-
liver services themselves, all segments of the health industry
have an interest in increasing the productivity and efficiency
of the delivery system. Insurance companies, which foot part
of the bill, want to see health services become cheaper, or at
least to see people utilize more of the cheaper services (e.g.,
clinic visits as opposed to hospital stays.) Drug and supply
and equipment dealers have an interest in increasing the total
volume of health services delivered, since, for almost every
provider consumer /
encounter, a prescription is written, equip-
ment is used, or a disposable is disposed of. This interest is
not compatible with a fixation on solo physician practice-
the least productive means for delivering health services. In
fact, as far as the industry is concerned, there is no reason
why the dispenser of drugs or the user of supplies and equip-
ment should be a physician at all. The health industry may
eventually join the ultra liberal -
faction of the medical world
in advocating group practice and extensive use of paraprofes-
sionals (if not machines) in direct patient contacts.
The hospital equipment industry has an even more immedi-
ate interest in the development of more centralized, institu-
tionalized health services delivery systems. The market for
heavy hardware such as computers, patient monitoring -
devices,
multi phasic -
screening equipment, etc., is necessarily health
facilities which serve a large number of patients - rather than
private offices. Furthermore, in order to absorb such equip-
ment, health facilities must be moderately rational in their
internal operations. There's (
no point in getting a computer
unless some of the hospital's operations are at least rational
enough to program into it.) Looking beyond the individual
facility, computer and electronics companies even have an
interest in rationality at the regional level, i.e., in the de-
velopment of multi facility -
, regionally integrated, health sys-
tems. The multi hospital -
medical empire is the ideal market
for computers to book admissions, for super speciality -
hard-
ware, and for TV systems to link outposts with centralized
technical staff.
The danger in increasingly centralized, institutionalized
health delivery networks is, of course, that they will eventually
get wise to the health products industry. Bulk buyers of pills,
supplies and equipment could begin to exert significant lever-
age over prices and quality even before government regula-
lation becomes a serious threat. However, if government sub-
sidy of the health services delivery system is generous enough,
hospitals will probably go on as they are now hardly -
bother-
ing to ask the price of pills and supplies. So long as the
government is standing by to pick up the tab, the health
industry's interest is in a delivery system which is bound-
lessly productive and mindlessly extravagant: organ transplants
should be prescribed as frequently as tranquilizers are today;
normal people should periodically have their blood cleaned
out with an artificial kidney machine; " search and destroy "
operations should become part of normal diagnostic work - ups;
and so on.
To say that the health industry has an interest in a certain
kind of delivery system is one thing; whether it can do any-
thing about it is another question. So far the answer is yes-
the health industry is developing increasingly effective ways of
influencing public and private policy in health services de-
livery. At the most obvious level, the very existence of equip-
ment which can be used only in hospitals, of insurance which
can be used only for hospital care, etc., gives hospitals an
edge over non institutional -
delivery modes. At the level of
government policy, the health industry can always join oil as
an industry - wide lobby, testify in Congressional hearings, etc.
Already, health industry people are beginning to show up
regularly on important governmental panels and commissions.
For instance, the McNerney Taskforce on Medicaid and National
Health Insurance (see September BULLETIN) includes the
Director of Prudential Life Insurance Company. The Piel Com-
mission, which was the launching pad for New York City's
new Health and Hospitals Corporation, (see Winter BUL-
LETIN) included the chairman of the board of the Systems
Development Corporation, a leading consulting firm in health.
Growing Rapport
There are more direct and intimate ways in which the health
industry influences and interacts with the delivery system.
Trustees and upper - level staff of medical schools and hospitals
are always welcome on the boards and top staffs -
of health
industry firms. Many hospital and medical school professionals
moonlight as consultants to the health industry, thus acting
as human bonds between the two worlds. Consulting in the
other direction, industry to nonprofit delivery institutions, is
more important in terms of volume and potential policy im-
pact. For instance, Technomics Corporation, a consulting firm
with links to the defense hardware industry, did much of the
staff work for the Piel Commission. Another consultant,
MacKinsey Corp. (see September BULLETIN) is under contract
to get the Corporation off the ground. Interestingly enough,
such consultants'recommendations invariably feature heavy
use of computers and other expensive hardware. (See, for
instance, the Piel Commission Report, 1966). And as hospitals
install more and more sophisticated " systems, " executives
with backgrounds in health industry firms are increasingly
moving into jobs in hospital administration.
No one seems to be too alarmed about the growing rapport
between the health industry and the health services delivery
system. Far from it it's - become fashionable to look to the
profit motivated -
health industrial forces to lead the way out
of the health services crisis. According to this view, what's
been wrong with health services all along is that they've been
isolated from the business world, cut off from " headed hard -
management thinking, " and of course, without the profit
motive, " unstimulated to really produce. " But there is no rea-
son yet to trust that the " rationalizations " that the health
industry brings to health services will look like rationalizations
to the consumer. Judging from America's experience with the
drug industry - the consumer can expect no mercy from the
new Medical Industrial - Complex.
-Barbara and John Ehrenreich
(9)
Report
From The Public Sector
At the very least, everyone expected that the New York
Health and Hospitals Corporation, the public authority which
will take over the City's 20 Municipal hospitals next July,
would " take the City hospitals out of politics. " But the Cor-
poration, still not off the drawing boards, has already had its
be benefited by closer connections to the City Hospital sys-
tem - a real estate operator, a construction contractor and
a member of an architectural firm. Thrown in as runners - up
were three blacks, one a banker. (No women and no Pureto
Ricans were named.)
first brush with the seamier side of New York's machine
The big question is whether there will be anything for the
politics. The City's five county Democratic leaders have let it
Board of Directors to direct. All responsibility for setting up
be known that they expect to extract some political patronage
from the selection of the Corporation's 16 man - Board of Direc-
the Corporation is in the hands of a mysterious " Implementa-
tion Task Force, " headed up by Hospital Commissioner Ter-
tors. In early October, they announced their " suggestions " for
Directors to the all susceptible - too -
City Council, which is
charged with picking five of the 16 men. For one of the County
leaders, Manhattan's Frank Rosetti, this announcement was
enzio, which claims it cannot proceed without a $ 4.5 million
Federal planning grant. [See " New York City: A Demonstra-
tion Project " in Sept. BULLETIN.] Meanwhile, the Health
Services and Mental Health Administration of HEW insists
tactlessly timed to coincide with media disclosures of his
former role in designating an underworld figure as County
that it cannot grant the funds until the Corporation has a
Board of Directors...
Court Judge.
The New York Times, a long time - Corporation - booster, in-
There are few surprises in the Department of Hospital's
revised, king - size grant proposal. One of the few is that $ 4.5
dignantly editorialized this as " A'Sick'Development. " Rosetti
million is only the beginning of what it will cost to set up
was even too much for one of his own choices, Haryou - Act's
the Corporation. Altogether, the Implementation Task Force
former director Arthur Logan, who publicly renounced his
estimates that it will need $ 23.5 million! (For the same price,
candidacy for the Board of Directors. But while everyone
the City could build a whole new major hospital.) If the Feds
fussed over the City Council's five choices, no one seemed too
come through with their $ 4.5 million contribution, the City
upset over Lindsay's announcement of the candidates for
will still be left with a $ 19 million bill. The bulk of the
the five Board of Director slots he gets to fill. Top choices
money will go to buy a battalion of new administrative per-
by the Mayor included three leaders of the private medical
sonnel for the City hospitals, at salaries up in the $ 30,000
establishment, two men who had served on the Piel Commis-
to $ 40,000 a year bracket.
sion (which first recommended a Corporation to run the
City hospitals), and three men whose business interests could
Far more interesting than what is planned for the Corpora-
tion is what has been left unplanned. All the " issues which
remain to be resolved " are filed in one of the appendices of
From The People
the Department of Hospital's grant request. Sample issues:
What should be done with the affiliation program under the
" We demand immediate funds from the New York City
Corporation? What should be the relationship of the Corpora-
Health Services Administration to complete the new Gouver-
neur Hospital within one (1) year. This shall be supervised
by the community - worker board. The New Gouverneur
Hospital must be a general community hospital designed
to meet all the inpatient and special needs of our com-
munity. " So reads the petition being circulated by the
Lower East Side Neighborhood Health Council - South. It is
also point three of their 10 point -
health program, which
discusses preventive medicine, employment in the hospital
facilities along with on job - the - training and advancement,
tion to the City government, in particular to the Health
Services Administration? How much freedom should be given
to the Corporation's regional subsidiaries when and if they
are set up? What should be the powers of the local hospital
community advisory boards to be set up under the Corpora-
tion? Who should be served by the City hospitals? These are
the same annoying issues which opponents of the Corporation
kept raising, without effect, last spring. [See June BULLETIN.]
Mutters of protest about the way the Corporation planning
education of people in health problems, and community-
worker control of health services on the Lower East Side
[see October BULLETIN]. The present petition campaign
is part of a series of activities to both talk to people
about the 10 point -
program and to initiate actions de-
manding decent health care for the community.
The issue of the new hospital is a central one for the
community. The present Gouverneur Health Services Pro-
is being handled can already be heard from inside the De-
partment of Hospitals. There are complaints that upper - level
staff spends way too much time haggling over who will get
what salary, come the Corporation and freedom from civil
service lines. Also, that " the whole thing is being handled
just like it was a business. No one seems to remember that
it is about the people's health ".
gram is an out patient -
clinic. There is no in patient -
service
in the area to meet the needs of the thousands of people
who live there. The closest facilities are either Beth Israel
Hospital Crisis
What happened to the crisis in voluntary hospital funding
or Bellevue, a two fare - bus trip for most of the residents.
which had everyone so excited only a few weeks ago? Back
For the past 10 years the community has been promised
the new hospital. And the building which will house the
new Gouverneur is still just an empty shell. None of the
interior work has been completed - much of it not yet
started. According to the men working at the site there
is no telling when the building will be opened for use.
The petition drive around the New Gouverneur Hospital
is just the beginning of the struggle to implement the
entire 10 point - program.
in September, an impressive coalition of the city's top private
hospital " clubs " the United Hospital Fund, the Greater New
York Hospital Association and the Health and Hospital Plan-
ning Council announced -
dramatically that 13 of the city's
voluntary hospitals might have to close because of budget
deficits [see October BULLETIN]. As far as anyone can tell,
the 13 threatened hospitals have gotten no richer and in
some cases a little poorer since then, with continued hiring
freezes and possible lay offs - and service cutbacks in the offing.
(10)
Maybe the United Hospital Fund and Company were ap-
peased by recent rumors of future funding. One possibility
was that the Federal government would demand a thaw in
the State's current freeze on Medicaid reimbursement rates
for hospitals. Taking the lid off of Medicaid rates might
salvage the hospitals now, of course, but would drain al-
ready limited -
Medicaid funds and probably lead to further
eligibility cutbacks in the next legislative session.
There is a second, far more ingenious plan for tapping
State funds for the voluntary hospitals. The clinics of the
afflicted voluntaries would be turned over to the Corporation
to operate. This maneuver would qualify them to receive State
funds tied to the " Ghetto Medical Bill, " a 1967 sleeper
amendment to the New York State Public Health Law. Still
largely unused because of ambiguities of interpretation, the
Ghetto Medical Bill would potentially outdo Medicaid as a
source of State money for ambulatory care. In case it is
applied, bear in mind that the guidelines for the Ghetto
Medical Bill call for community involvement in the operations
of facilities which receive funds.
Health Planning
The City has won its struggle for a Federal grant to estab-
lish a comprehensive health planning program. The Health
Services Administration HSA () announced this past October
that the Department of Health, Education and Welfare has
awarded their offices $ 258,000, to be matched by $ 250,000
from the City, for the purpose of organizing, as Dr. Bucove
of HSA has said, " a true'partnership for health'among con-
sumers, providers of health services and municipal agencies. "
To begin the implementation of this " partnership " an organ-
izational task force has been selected by the Mayor. Of the
59 member task force, 30 are from consumers groups at (
least as defined by HSA) and 29 represent provider groups
and City agencies. The 59 people range from Al Cheeks (Lower
East Side Neighborhood Association), Charles G. Cushing (New
York Chamber of Commerce), and William Taylor (Local 1199)
Lon the consumer side - to five doctors from the Coordinating
Council of the five county medical societies, and Joseph V.
Terenzio (Commissioner of Hospitals) on the provider side.
This task force now has the job of developing a comprehensive
health planning system with consumer participation at all
levels, and also eventually organizing the comprehensive
health planning agency for the city.
But there are some limitations to what this body will
actually be able to carry out. Federal restrictions placed on
the grant rule out the use of this money to set up demon
stration projects in consumer participation. HSA originally
proposed such projects to help work out what a neighborhood-
up system of consumer participation would look like. The task
force has also been denied money for a proposed training
program to prepare both community residents and health
workers to work on local planning councils. While attempting
to get a new decision from HEW on these proposals, the HSA
is trying to raise the needed funds from private sources.
The Task Force's worst headache, however, will be how to
relate to the Health and Hospital Planning Council of South-
ern New York, Inc. (HHPC), which was also bidding for the
federal grant which went to HSA. The HHPC is not a public
agency, but essentially a private " club, " made up of
private hospital - related doctors, directors and administrators,
medical school deans and private health insurance leaders.
HHPC is notorious for its past planning decisions decisions -
To The People
The Judson Mobile Health Unit, parked on East 7th
Street, is not the typical health center in New York City.
Since it first opened over the Labor Day weekend the
health service has been aimed at treating the special med-
ical and health needs of young people in the area. The
unit, staffed by three health workers, is open seven days
a week. Funded through the Judson Memorial Church in
Greenwich Village, all services offered are free. But what
makes this service unique is the attitude toward patients
and the approach toward health problems.
Patients are seen as people who are ill and need help,
and not as potential fee payers. Whenever possible, the
patients are involved in both the diagnostic and treatment
end of medical attention. Instead of wordy non descrip- -
tions the doctor uses lay terms to explain what has gone
wrong. People are encouraged to ask questions, to look
through microscopes at their own blood samples, and to
learn how to prevent and treat certain illnesses for them-
selves. The health workers want to share the knowledge
which they have acquired about health with the people
who come to them for care.
Preventive medicine is a large part of the unit's work.
The staff understands that many of the medical problems
of the area are created by the environment in which peo-
ple are forced to live. A referral and counselling service
has been established to deal with problems of housing,
education, and welfare. Discussions are held with the
young people who use the services about the living con-
ditions of their neighborhood and what creates those
conditions. Encouragement and aid is given those who
want to work in a collective way to challenge the social
system which creates these medical problems.
Perhaps the single most important thing that sets this
unit apart from all other health services is the approach
toward decision making. The staff feels that it is their job
to meet the needs of the young people in the area. Since
the people who are using the service know what it is they
need, the staff believes that those people must play the
key role in shaping the services of the unit. At this point
the staff is working with the neighborhood youth to set
up a board which will control the functions of the unit.
There will be a few adult advisors, but the responsibility
for the decision making will rest with this board of young
people from the community.
which have included the closing of St. Francis Hospital in
the Bronx and the 10 year delay in the completion of the New
Gouverneur Hospital. [See July August_BULLETIN /
August_BULLETIN.]
Now that the federal grant to set up the comprehensive
health planning agency for New York City has gone to HSA,
the question is what role does the HHPC have to play? Ac-
cording to Jack C. Haldeman, president of HHPC, the award-
ing of the grant to HSA, "... does not alter the present
commitments and responsibilities of the Health and Hospital
Planning Council of Southern New York, Inc. "
There seems to be some confusion as to which group now
plays what role and gets which job done. Who will be the
group that lays out the comprehensive health plans for this
city? What is the relation of the HHPC to this new task force?
And perhaps the most important question yet to be answered
is how and when the consumers of the health services in
New York are going to be directly involved in the real health
planning planning planning decisions decisions?
-Barbara Ehrenreich
-Leslie Cagan
(11)
Letters to Editor
Note From Underground
Dear HEALTH - PAC:
I shall look forward to copies of the BUL-
LETIN. Based on my reading of the sample
(August July -
) I would say that someone is be-
ginning to get the picture. Frankly, things that
most of us know would make the New York
situation look like a Sunday School party!
Most of us, however, cannot afford to be
quoted. Certainly this includes me. Early in life
I acquired the bad habit of eating which I now
find difficult to break. Also, one of my ambitions
is to live to be an old man. Such vested inter-
ests are ugly, I know, but they tend to separate
my thoughts from actions.
Incidentally, I hope that the BULLETIN is
sent to key members of Congress. So long as
they pass laws that read like the house organ
of an insane asylum, you can expect some
peculiar things to happen.
The author of this letter, Coordinator for one
of the Regional Medical Programs, asked to
remain anonymous.
Runaround At Fordham
Dear HEALTH - PAC:
Your article on the selection of a site for con-
struction of the new Fordham Hospital only
tells part of the story. In.. April, 1968 Com-
munity Planning Board 6 (CPB6) was re-
quested by the Borough President's Office its
recommendations and preferences regarding
three proposed sites for the new hospital...
The CPB expressed a preference for what be-
came Site 3... Unbeknownst to CPB6, at the
end of August, 1968, the Office for Local Plan-
ning, City Planning Commission (CPC), de-
cided to intervene in this matter with its own
site. Despite the City Charter relationship be-
tween the CPC and CPB, CPC did not advise
CPB6 of its presence in the community or com-
municate to it its intention to intervene in this
question...
The Fordham Hospital Community Advisory
Board held its public meeting on November 6,
1968... Subsequently, Terenzio, or his repre-
sentatives, attended a number of community
organizations'meetings on this question as did
representatives of the CPC... While Hospitals
[Department] presented a factual and statist-
ical picture of the need for Site 3, CPC appealed
to emotionalism and offered the use of its faci-
lities and staff to develop a petition campaign
and other forms of community action against
Site 3 and in favor of Site 7... I suppose this
is community advocacy.........
It was not until November 1, 1968 that CPC
communicated with CPB6. In December and
January, CPB6 met in executive session with
representatives of Hospitals [Department] and
CPC. In.. the meantime CPB6 learned of
community division on the question of Site 3
and Site 7 and held the public meeting on
February 18, 1968 which your article briefly dis-
(12)
cussed... In view of all that transpired before
this meeting it is no wonder that it was indeed
' a stormy public meeting..
On May 1, 1969 CPB6 held a follow - up public
meeting. This meeting offered a great contrast
to the meeting of February 18. It was well man- -
nered. The speakers had all done their home-
work. There was no near hysteria -
or histrionics.
There was no confrontation politics. Every
speaker dealt in facts, not emotion. All eight
sites were reviewed in detail. Only the City re-
presentatives still did not have facts in hand but
only offer conjecture. As a result of this meeting
and the accumulation of opinion which preceded
it, and the need to reachieve community harm-
ony, CPB6 arrived at its own compromise...
The Site Selection Board met on May 19. It
held a hearing on Site 3M [modified Site 3],
closed its hearing and adjourned its vote until
June 20 to await the outcome of the Primaries.
While the Hearing was called for 10:30 AM the
question of Fordham Hospital was not reached
until 4:00 PM. Consequently, except for mem-
bers of the clergy, principally, all other com-
munity people who attended with the intention
of speaking against Site 3M left the Hearing
... On June 20, the Site Selection Board voted
4-1 in favor of Site 3M. The lone dissenter was
the Borough President. The result " was delays
without any meaningful involvement in the
planning process " by the community... Unless
there is a tremendous outpouring of Tremont
people at the site acquisition hearing of the
Board of Estimate, Fordham Hospital will prob-
ably be built on Site 3M. But, at what cost to
the community?
-HARRY KEIFET, CHAIRMAN,
Community Planning Board 6, Bronx
Dear Abby
Dear HEALTH - PAC:
Your Bulletin of September 1969*
..incor-
rectly states at page 10 that":
.. Charles
Miller of Miller and Raved, interestingly
enough, is the son law - in - of Sidney Schutz, gen-
eral counsel for Yeshiva University. "
It is not true that Mr. Miller is my son - in-
law. I have two lovely daughters, both of whom
are looking for husbands, and no sons - in - law
whatsoever. I would most certainly appreciate
any help you could give me in this regard, as
well as a printed retraction of this statement.
Wishing you and your publication the success
you both deserve, I remain.
-SIDNEY SCHUTZ
General Counsel, Yeshiva University
Editor's note: HEALTH - PAC was in error. We
apologize to Miller and Raved and Mr. Schutz.
If you are not a subscriber to the HEALTH - PAC BUL-
LETIN but wish to receive it on a regular basis, we
would be very happy to receive your subscription.
Yearly rates are $ 5 for students and $ 7 for others.
Please send checks to HEALTH - PAC, 17 Murray Street,
New York, N.Y. 10007.