Document kDq70BR3YGVkJzEjVR1mXKGjn
"CALIDRIA" ASBESTOS PRODUCT APPLICATIONS
PRODUCT SG-100 SG-130 SG- 200 Super Visbestos SG-2HJ
HPP
HPO RG-110
RG-144
RG-244
___________APPLICATIONS
Vinyl-Asbestos Floor Tile
Masonry Coatings
Rubber Floor Tile
Drilling Muds
Mastics Asphaltic Coatings Phenolic Molding Compounds
Rubber Sheet Goods Mineral Board (Japan) Paper (Japan)
Asphaltic Coatings, Adhesives
Asphaltic Spray Coatings Aluminized Coatings Mastics, Caulks & Sealants
Adhesives (Epoxy, Phenolics) Coatings Vinyl Plastisols (High Build, Dip
Coatings) Mastics, Caulks & Sealants (Vinyl
Butyl, Polysulfide, Bituminous)
Polyester Resins (Laminating, Gel Coats, Putties)
Caulks & Sealants (Vinyl, Butyl, Acrylic, Polyurethane)
Coatings (Epoxy, Urethane, Asphaltic)
UCC 005305
ft.
CAL I DRIA ASBESTOS DOMESTIC APPLICATIONS AREAS
0) Floor Tile 0) Phenolic Compounds (1) Roofing Compounds (1) Asphaltic Coatings
(1) Rubber-Sheet Goods (2) Adhesives (2) Sealants (2) Polyester Laminates (2) Coatings
0) Drilling Muds
0) Miscellaneous
SG-100 SG-200
SG-210 HPO
SG-210 HPO
SG-130 SG-144 RG-110
HPP RG-100
RG-144 RG-244
RG-144 RG-244
RG-244
CG-135 RG-144 RG-244
Visb. CSV SHUR
(1) Asbestos Industry
Summary:
Asbestos Industry Non-Asbestos Industry
T 17,500
350 510 940
$M 1800
% of Total T_ %
67 39
80 1 2
100 .
2
2
180 4 4
370 280 430 100 550
3,000
130 230 540 200 630
400
13 15 2 12 0.5 4 2 14
n9
1,920 25,950
280 4570
7
Non-Asbestos Industry
6
24,590 1,360
2970 1600
95 65 5 35
UCC 005306
DOMESTIC MARKET DETAIL Typical Asbestos Markets for "Calidria"
I. Roofing Compounds
Total market
61,000 tons
"Calidria" share
510 tons (0.8% of total)
Market includes primarily asphalt compounds using
asbestos as a flow control agent. Much of the market
requires slightly longer fibers than "Calidria" has
available. Realistically we can probably only compete for
perhaps 10% of the total or 6100 tons.
Major competitors - Johns-Manville - Most Canadian suppliers
Carey
-"
"
"
Bell
-"
"
"
Market is as follows:
J-M
60%
Carey
20%
Bell
19%
"Calidria"
1%
II. Coatings & Compounds
Total market
35,200 tons
"Calidria" share
940 tons (2.7% of total)
"Calidria" participates primarily in the asphaltic
coatings portion of this market which excludes roof coatings.
Products include automotive undercoats, coatings for water
proofing below grade concrete and for driveways and tennis
UCC 005307
courts. The portion of the market in which "Calidria" might compete is unknown, but is probably at least 1/3 of the total market Major competitors - Canadian producers
Market is split by all manufacturers (primarily Canadian) and represents an outlet for as much short fiber product as can be allocated to this high volume, low cost application.
III. Plastics
Total market
6,400 tons
"Calidria" shares
720 tons (11.3% of total)
Market includes primarily plastics used for structures,
molded goods, etc. Larger segments include chemical
resistant fibers, molded phenolic parts and some rubber
goods.
"Calidria" participates primarly in the latter two
areas.
Major competitors - Johns-Manville
Market is split as follows:
J-M
89%
"Calidria"
11%
UCC 005308
I-
Aftm ifcfr
'Calidria" Participation in Typical Domestic Asbestos Markets in 1978
Flooring Products
Domestic Market, Tons
147,000
Roofing
61,000
Coatings & compounds (Asphaltic Coatings)
35.200
Plastics (Phenolic & Rubber)
6,400
Drilling Muds
8,000
Other
24,000
Potential Seqments, Tons
75,000
"Calidria" Share of Seqment
Tons
%
17,500
23.3
6,000
500 r8.3
12,000
1,000
8.3
6,000 8,000 24,000 (?)
700 3,000 2,300
11.7 37.5
9.6
TOTAL
281,600
131,000
25,000
19.1
REB 4/30/79
UCC 005309
DOMESTIC "Calidria" Markets - Not Typical Asbestos
(Viscosity Control)
Adhesives Sealants Polyester Laminates Coatings
TOTAL
Tons 280 430 100 550
Total Market* 2500 1500 3400 4600
1360
12,000
UCC % 1 1 .2 28.7 2.9 12.0
1 1.3
*Total Market estimates - Modern Plastics, January, 1979
- C & P sources (Skeist Laboratory Market Analyses - 1978) - Assumed nominal loadings for "Calidria", i.e., 1% in
polyesters, etc.
UCC 005310
Markets for `'Calidria" - Mot Typical Asbestos
I. Adhesives
Total market
3 MM tons - portion requiring viscosity
additives
125,000 tons - assuming 2% addition
level - market "available" 2500 ton3
"Calidria" share - 280 tons (11.2% of total)
Major competitors - National Lead (Bentones)
Cabot Corporation (Cab-O-Sil)
Market share:
Other (Thixcin, etc.)
Cabot
45%
National Lead
39%
"Calidria"
11%
Others
5%
II Sealants
Total market about 150,000 tons split as follows:
Construction
90,000 tons
Automotive
30,000 tons
Glass (Insulating)
6,000 tons
Aircraft
1,000 tons
Highways & Airfields
15,000 tons
Appliances
7,000 tons
Assuming a 1% loading of viscosity additive, a market of 1500
tons is available.
UCC 005311
"Calidria share
430 tons (28.7% of total)
Major competitors - Cabot (Cab-O-Sil)
National Lead (Bentones)
Market share is split as follows:
Cabot
45%
National Lead
26%
"Calidria"
29%
III. Polyester Laminates
Total market for thixotropic laminates
500,000 TPY
Assuming 1% average addition.
5,000 TPY available $23 million
Major competitors - Cabot Corp. (Cab-O-Sil)
DeGussa (Aerosil)
Others (Thixcin, Ircogel, etc.) Market share is split as follows:
Cabot Corp.
50%
DeGussa Others "Calidria"
47% 3% 0%
IV. Coatings Total market for thixotropic, viscosity modifying and pigment suspending agents is 4600 TPY (1 % of 460,000 TPY) "Calidria" share is 550 TPY (12% of total)
UCC 005312
Major competitors - Cabot Corp. (Cab-O-Sil)
DeGussa (Aerosil)
National Lead (Bentones)
Baker Castor Oil (Thixcin, Thixatrol)
Others
Market is split as follows:
Cabot
30%
DeGussa
20%
National Lead
20%
Baker Castor Oil 13%
"Calidria"
12%
Others
5%
UCC 005313
. COMPETITORS AND MARKET SHARE
SHORT PIBER ASBESTOS MARKET
UCC
U.S.A. 19%
J-M
23
Carey
47
Atlas
11
JAPAN 16% 11 73
0
TOTAL 18% 20 53 9
VISCOSITY CONTROL MARKET
UCC (RG-144 & -244) DeGussa Cabot National Lead Baker
U.S.A. 11
JAPAN 25
EUROPE 19
TOTAL 15
25 70 70 40
49 2 5 40
10 2 3 3
5 132 UCC 005314
UCC 005315
