Document jg03xa19nv66KLE8moqn9LLwy
WORLD-wi: ) CAPACITOR AROCLOR 1968 SALES BY PRODUCERS IN THE VARIOUS COUNTRIES
Country Dome Stic 1. U.S. A. 2. UK 3. Germany 4. F ranee 5. Italy
6. Japan
Total Volume
THOUSANDS OF POUNDS
Monsanto Bayer
Prodelec
Caffaro
26,400 2,640 2, 465 1, 727 3,398
804
26, 400(USA) 2, 640(ME) - 2, 355 - 220 320(ME) 1, 034 174(USA) 364(USA) 220
no 1,386 1, 122
220
-. 121 748
Kaneka
-
?
EEC Now Domestic 7. Holland( Bayer ) 396 8. Belgium( Prodelec)
506
"
396 '"
506
--
EFTA
9. Switzerland 330 -
10. Austria
198
66 264 154 44
11. Denmark 12. Norway
99
11{ME)
22
66
22
22(ME)
-
-
13. Finland
176
132 (ME)
-
44
14. Swe den
737
77(ME)
-
660
15. Portugal
-"
-"
-------
South Europe
16. Spain
818
231(ME)
-
26(USA)
^Manufactured in Spain by Flix,
17. Yugoslavia
484
-
264
18. Israel
99
66(ME)
-
19. Poland
385
330(ME)
-
20. Romania
264 -
264
21. Czechoslavakia 11
ll(ME)
-
22. Hungary
44 -
44
23. Bulgaria
--
-
24. East Germany 198
-
198
25. Russia
--
-
26. Canada
1, 206
1, 206(US
-
27. Mexico
508
508(USA)
-
561*
-
affiliate of Prodelec 220 33 55 -
--
--------
-
-
-
-
-
-
-
South America 28. Argentina 29. Brazil
280
38(USA) 88
154
650 560(USA) 70
20
--
Asia-Pacific
30. Australia
950
31. Hong Kong
45
32. Taiwan(Formosa) 165
33. India
509
34. Red China Others Totals
440 166 47, 120
950(USA) l(USA)
-
172 (ME) 7(USA)
-
44 55 220
--
l(USA) 165 4, 012(ME) 5,879 30, 235(USA)
34, 247(Combined)
-
110 no
-
.. 5, 635
'-
"
. "
440 -
1.309
-
! DSW199899
STLCOPCB4052319
WORLD-WIDE 'a-.ANSFORMER ASKAREL - 1968 SALES BY PRODUCERS IN THE VARIOUS COUNTRIES
Country Domestic 1. U.S. A. 2. UK
3. Germany 4. F ranee 5. Italy 6. Japan
Total Volume
18. 700 752
4, 510 7. 662 1, 550
200
THOUSANDS OF POUNDS
Monsanto
Bayer
Prodelec Caffaro Kaneka
18, 700 (USA) 559 (ME) 193 (USA) 45 (USA)
-
4, 300
? no
-
-
? 7, 330 -'
'-
210 330 1, 440
-
-
155
EEC and Nondomestic
7. Holland
110
8. Belgium
1, 144
-
no - ' 616 308 220
-
EFTA
9. Switzerland 10. Austria 11. Denmark 12. Norway 13. F inland 14. Sweden 15. Portugal
231
11 (ME)
55
no 55
-
55 -
55 -
- '-
--
--
--
13
13 (ME)
--
-
--
--
--
-
--
--
--
220 -
no no "
South Europe 16. Spain
17. Yugoslavia 18. Israel
2, 200
500 (ME)
-
1, 700*
Made in Spain by Flix, associate of Prodelec
176 -
- 176
165 165 (ME) -
-
*
-
"
East Europe
19. Poland 20. Romania 21. Czechoslovakia 22. Hungary 23. Bulgaria 24. East Germany 25. Russia 26. Canada 27. Mexico
22 11 11 -
2, 121 200
- 22 -
-
11 -
-
-
--
-
-
11 -
-
-
--
*
(Have their own chlorinated biphenyl plant)
(Have their own chlorinated biphenyl plant)
2, 121 (USA)
-
-
-
200 (USA) ' -
-
*
-
-
South America 28. Argentina 29. Brazil 30. Puerto Rico 31. Columbia 32. Peru 33. Chile
2
2 (USA)
-
204 160 (USA) . 44
1
1 (USA)
-
17
17(USA)
-
25 25(USA) ' -
80
80 (USA)
-
-
-
------
--
Asia-Pacific 34. Australia 35. India 36. Red China 37. Vietnam 38. Turkey 39. Iraq 40. Pakistan 41. South Africa 42. Others
Totals
320 144
88 3 1 1
67 75 1, 224
42,303
144 (USA)
-'
1 (USA) -
88
-
3 (USA)
-
1 (USA)
-
1(USAf
-
67(USA)
-
75(USA)
-*
264 (ME)
770
3 (USA)
21, 839 (USA) 6, 302
1, 512 (ME)
23,351 (Combined)
176 55 88
-
-
10,053
187
2, 442
-
-
155
<
DSW 199900
STLCOPCB4052320
AREAS WHERE MONSANTO, ME SHOULD OR SHOULD NOT
CONCENTRATE MARKETING
Country_________________ Remarks
Poland
Pursue strongly
Romania
Pursue if we can make a swap arrangement as done by Bayer.
Czechoslovakia
Pursue strongly
East Germany
Do not pursue
Russia
Evaluate potential
Spain
General Electric put Flix in business; strong transformer market. Monsanto, ME return is low. Maintain present limited capacitor market position and remain alert to de ve lopme nt s.
Italy
Monsanto, ME return is poor. Market is relatively large. To justify strong ME pursuit would require major step like purchasing Caffaro.
Yugoslavia
Pursue strongly
Sweden
Pursue strongly
Norway
Pursue strongly
F inland Denmark
Pursue strongly Business indicated small
Switzerland
Competition very strong against us. Low priority.
Holland
Do not pursue
Belgium
Do not pursue
Austria
i
i.
Pursue strongly ------------------------ ^
1 DSW 199901
STLCOPCB4052321
Country Portugal Israel Hungary Bulgaria
Remarks Do not pursue Hold present business Evaluate potential Evaluate potential
SUMMARY
The strong areas for Monsanto, ME are:
The UK, Scandanavia and Eastern Europe. Considering local competition, Spain and Italy are worthy for maintaining busine ss.
SW 199902 STLCOPCB4052322
AREAS WHERE MONSANTO U.S. A. SHOULD CONCENTRATE MARKETING
Country U.S.A Canada Australia India Japan Mexico Brazil Argentina
Remarks Pursue Strongly Pursue Strongly Pursue Strongly ' Pursue Strongly Pursue Strongly Pursue Strongly Pursue Strongly Pursue if economics warrant.
We hold essentially 100 percent of the business in all of these countries, except Japan and India. Our efforts in these latter countries are just beginning. Both have good potentials , and the market magnitudes need to be confirmed.
: DSW199903
STLCOPCB4052323
.1968 V.RLD SALES OF CAPACITOR joCLOR AND TRANSFORMER ASKARELS BY PRODUCERS
Manufacturers
Use
Domestic
MILLIONS OF POUNDS
Grand
Export
Totals
Monsanto U.S.A.
Capacitor Transformer
Totals
26. 4 18. 7 45. 1
3. 9 30. 3 3. 1 21. 8 7. 0 52. 1
Monsanto U. K.
Capacitor Transformer
Totals
2. 6 0.8 3.4
1. 4 0. 8 2. 2
4. 0 1. 6 5. 6
Bayer
Capacitor
2.4
3.4
5. 8
Transformer
4. 3
2. 0
6. 3
Totals
6. 7
5. 4 12. 1
Prodelec
Capacitor
1.4
3. 6
5. 0
Transformer
7. 3
1. 1
8. 4
Totals
8. 7
4. 7
13. 4
Caffaro
Capacitor Transformer
Totals
0. 8 1.4 2. 2
0. 5 1. 1 1.6
1. 3 2. 5 3. 8
Flix
Capacitor
0. 6
_
0. 6
Transformer
1. 7
-
1. 7
Totals
2. 3
2. 3
Kanegafuchi
Capacitor Transforme r
Totals
4. 0 (Est) 0. 2 4. 2
-
4. 0 0. 2 4. 2
East Germany
?
?
Russia
?-
?
72.6
20.9
93.5
Monsanto has slightly over 60 percent of the total world market, but only 44 percent of the export sales which, however, represent only 23 percent of the total market.
/ Osiv l999Q4 I I
STLCOPCB4052324
MONSANTO, ME COMPETITIVE SALES IN THE EUROPEAN MARKET AREA ONLY
AND EXCLUSIVE OF SALES IN THE UK, FRANCE AND GERMANY
Company Monsanto, ME Baye r Prodelec Caffaro Flix
MILLIONS OF POUNDS______________________________________
Capacitor Aroclor Type. Transformer Pyroclor Type
i
Pounds
Percent of Total
f Pounds
Percent of Total
'
?
'
i-
h
l :
1.36 2. 66 3. 13
.
16% 31% 36%
0.69 1. 10 0.70 .
11% 17% 10%
' r
' i!:
r: A t.
[r
0. 87 0. 56
10% 7%
2.27 1. 70
36% 26%
_
y.
rt-'
*
' !;.
Totals
8. 58
6.46
A.. ' AS A A S
, J\ ;
. -V .
V.;G ' J V.._ ,
:
. :\ '
i. i V.; : w:\Si '.v-.gggv
From these data it' is indicated that Monsanto, ME holds a rather low i\ G G g ,\ G C. G a ,\ V
percentage of sales in the European market area, and that their ROW
*.! g
G
1}
!S *
Pt-
G
sales (outside the European market) amount to only about 200, 000 pounds
of capacitor Aroclor and 260, 000 pounds .of transformer Pyroclor.
x\ _
v.^a.
J-'Onr.di
^ v,vv ,
y :.i.i .*<'.] .
t O d' L'AG 11 u
ox Totai
.
1 ` - ; - '
/ecd
A Su .1.00
. );
'A A7 -i. r.v;
I6%
31%
S'//.. !
(
10% :
7% .
P. G. Benignus April 4, 1969
0?
^
______ ____
osW 199905
: . "/ L
.
^ > .v
'
STLCOPCB4052325
U.S.A. DOMESTIC AND U. S. A. EXPORT .DIELECTRIC FLUID SALES IN MILLIONS OF POUNDS
Year
Transformer
U.S.A.
Export
Total
1966
16.5
3.4 ' 19.9
1967
20. 0 .
3. 1.
23. 1
196S. .18.7 '
3. 1
21. 8
1969
20. 0
3.5 23. 5
1970
21. 0
' 3.7
24. 7
1971
21.6 '
4. 1
25. 7-
1972
22.2
4.3 26. 5
1973
23.2
4. 5 27.7
U.S.A.
Capacitor Export
Total
24. 5
2. 9
27:4
25. 7
3.4 29. 1
26. 4
4. 5
30.9
27. 5 ;
4.3
31. 8
28.5
4. 8 33. 3
29. 8 31. 3' -
5.0 5.2
34. 8 36. 5
32. 8
5. 5 38. 3
Grand Total 47. 3 52. 2 52. 7 55. 3 58. 0 60.5 63. 0 66. 0
/ecd
P. G. Benignus D. R. Pogue April 2, 1969
\
STLCOPCB4052326
HISTORICAL, U.S.A. DOMESTIC ASKAREL DIELECTRIC CONSUMPTION
IN MILLIONS OF POUNDS
Year 1955 1956 1957 1958 1959 1960 1961 1962 1963 1964 1965 1966 1967 1968
v_
Transformer 14. 6 23. 5 20. 7 14. 6 15. 6 17. 3 14. 4 12. 8 13. 7 14. 9 17. 8 18. 2 22. 4 21. 0
Capacitor 12. 9 17. 1 15. 7 12. 9 15. 1 16. 1 16. 1 15. 4 15. 6 19. 6 21. 1 24. 5 25. 7 26. 4
Totals 27. 5 40. 6 36. 4 27. 5 30. 7 33. 4 30. 5 28. 2 29. 3 34. 5 38. 9 42. 7 48. 1 47. 4
OSVM 199907
STLCOPCB4052327
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DSW 199908
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STLCOPCB4052328
/7'//7>C
-
GENERAL BUSINESS CYCLES VS ASKAREL SALES
Historically and today and no doubt in the future years Askarel sales closely follow the general business cycles of our overall economy.
I. During the 1941 to 1943 World War IT years, Askarel
sales advanced strongly as did our economy. Then
Askarel sales went down and. hit a low which came in
1945 -- the exact time of a short recession in our
economy. Then Askarel sales advanced as we became
involved with Korea and as our industrial economy
expanded due to this involvement in Korea. Following
. this, our Askarel sales went down during the 1953-1954
period when there was indeed an 11 month downturn in
the overall United States economy.
,
This brings us up to the initial date shown on this chart.
II.Then in 1955-1957 came the most vigorous post World * . War II up-turn in our economy and Askarel sales strongly reflected this.
III. 1953 was a weak business year and so were Askarel
' sales. '
.
IV.Then business improved until i960 and then there was
the 1960-1961 nine-month set-back and Askarel sales reflected it.
`V. Then since 1961 we have had nearl'y 100 months (8 years)
of increasing expansion.
.
sw 199909 STLCOPCB4052329
1968-1969 DOMESTIC U.S. A. CAPACITOR AROCLOR PRODUCT MIX
Capacitor . Markets
Percent
Pounds of Aroclor
Finished Capacitor Dollar Value
Power Capacitors
Ballast
Motor run
Induction Heating and-other
45% 28% 23%
-4%-
! 11,900, 000 7,400, 000 6, 000, 000
25 million
22 million i
16 million
1,400,000 .
12 million
26, 400, 000
*
!
i
e\
f
l
DSW 199910
v____
STLCOPCB4052330
STLCOPCB4052331
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1968 VERSUS 1969 DOMESTIC CAPACITOR AROCLOR SALES
IN THOUSANDS OF POUNDS
1968 1969
Jan 2, 729 2, 195
Feb 2, 651 2, 193
Mar 3, 060 2, 577
Apr 2, 552 2, 167
Difference - 534
- 458
- 483
- 385 = -1, 860, 000
Westinghouse McGraw Edison Sangamo
Four Months
1968
1969
1, 996
987
752 385
981 821
Diff. -1, 009 - 367 - 160 = -1, 536, 000
Sales to power capacitor makers accounts for 85 percent of our sales decrease the first four months of 1969 versus 1968.
j DSW199912
STLCOPCB4052332
') I
1968-1969 AROCLOR FOR POWER CAPACITORS
DOMESTIC U.S. A.
Capacitor Manufacture rs
Total lbs purchased in 1968
% Used for Power Capacitors
Pounds of Aroclor used for Powe r Capacitors in 1968
1968-1969 Conversion to Plastic Film
McGraw Edison 1, 418, 000
92%
1, 300, 000
30%
General Electric 9, 900, 000
42%
4, 150, 000
75%
Westinghouse
3, 600, 000
97%
3, 500, 000
65%
Sangamo
2, 860, 000
95%
2, 700, 000
35%
Aerovox
1, 362, 000 very small
-.
-
Sprague
1, 417, 000 very small
- - .
C-D
1, 950, 000
13%
250, 000
-
Totals
22, 507, 000
11, 900, 000
I DSW199913
STLCOPCB4052333
nmYrr >rrn nr
J71V9' A7o }/77 /A
'/>' /-
r/v "<;/> )//A ~PTr~-rv/J?z-'
2
of- 7/'l?J77/7/^J'79/y^ AA7/)//}7 77sf7/7 79--
/ /`A/AA/ZM p/AZf/ZZ
SW 199914 STLCOPCB4052334
am m:
1958 VS 1969 DOMESTIC TRANSFORMER ASKAREL SALES IN THOUSANDS OF POUNDS
1958 1969 Difference
JAN.
FEB.
2,032
1,231
: i,138 1,028
-894 ` . -203
MARCH 1,637 1,302
-335
APRIL
TOTALS
1,565
6,465
1,233
4,701
-332 *= -1,764
< 1, FOUR ^MONTHS
G.E., Rome,Georgia G.E., Pittsfield, Mass. YJestinghouse (Sharon, South Boston and Phoenix) * Allis Chalmers ITE Circuit Breaker
TOTALS
1968 741 325
2,447
1969 ' 273
318 1,751
741 629 4,883
437 534 3,313
Diff.V -468 -7 -696
-304 - 95 -1,570
DSW 199915
STLCOPCB4052335
> *' 1i
DETERMINATION OF THE POPULARITY FACTOR OF ASKAREL TRANSFORMERS
i
Year
Lbs. Askarel pe r KVA
Lbs. / Askarel__ , Required M
Askarel KVA M
New KVA Installed
M
M/I
1959 I960 1961 1962 1963 1964 1965 1966 1970
5.40 5.00 4. 50 4. 30 4. 08 3.96 3.47 3.20 3.20
`
. 13.40 17. 05 ' 14. 10 12. 60 13.15 14.40 17.20 17.50 22. 00
" 2. 48 ' ; 3.4i
3. 13 ; 2. 93
3. 22 . '' 3. 64
4. 96 5. 47 6. 87
.73. 5 58.0 68. 5 47. 5
59. 5 62. 0 66.5 70. 5 81.0
3.37% 5. 88 4. 57 6. 17 5., 14 5. 87 7.45 7. 77* 8. 40
On the average, an askarel transformer in the 500-7500 KVA range manufactured in 1965 by Westinghouse used 3. 47 lbs. of askarel (Inerteen) per KVA. Also, in 1965, 17.20 M lbs. of askarel blends were required for domestic askarel transformers. Thus a factor can be developed for total domestic askarel KVA manufactured in 1965.
17. 20 M lbs, askarel !
------ ------1-
1
_______KVA________ :,3.47 lbs./askarel "
4. 96 M askarel KVA added in 1965
Total new transformer KVA capacity added in 1965 was 66. 5 M . Thus, an approximate percent relationship can be calculated for new askarel KVA compared, to total new KVA additions:
496M-.askarel KVA;
6675 m KVA
X 10'0~='7.45%
.........
f1
| DSW199916
STLCOPCB4052336
Buss
t^J
4^. . (
Ul
- O'
*
*v
00
oO
Oo
oo
'-O
o
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1959
I9 6 0
' fr
,n o c: r
20 X 2 0 TO THE IN C H 4 6 1 2 4 0
1961
19 62
1963
1964
1966
1966
STLCOPCB4052337
TRANSFORMER ASKAREL
FOR THE DOMESTIC U.S.A. MARKET
i .. . 1 .. i.. -v-- f ';* *.* " -r * *
....
In millions of pounds >
,
Year
i ' : \. ' '
Westinghouse 1
Forecast
Monsanto Actual arid Forecast
Askarel Sold and Forecast to be Sold by Monsanto
1966 1967 1968
, .,
.. :.
; : :,i
is. 6 ; ..
25. 9 . i
. 21- 8 1 it:,.;.;,
18.2 j, : .
i-
22.4 i
;
':! .' 21...0..1 1;: ..( .I tu:
16. 5 20. 0 18- 7
1969 1970
' -.... 20.5 . '
^ - 22 .`0 J'-
\ . ' ' ;
r
. ' 23. 2 '
- 23.0
20.0 21. 0
1971
27. 3
23. 6
21. 6
1972
27.3
24.2
22.2
1973
33. y
25. 3
23. 2
Ir co VOoo>") 5</) o
STLCOPCB4052338
STLCOPCB4052339
8lb !
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.I
.
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______ /AAfAA-yAAA.....v
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STLCOPCB4052341
MONSANTO DOMESTIC USA CAPACITOR AND TRANSFORMER ASKAREL SALES MILLIONS OF POUNDS
1968 Actual
Capacitors
26.4
Transformers
18.7
TOTALS '
ir>
`
4.' l, s
45.1
1969 Budget
29.7
24.5
5^.2
1969 Now Estimated
' 25.5
15.5
41.0
This reflects a possible 1969 sales reduction
of 24.3# versus the.official 1969 budget and
a 1969 sales 9# below 1968 sales in terms of
pounds.
.
Pronounced technical factors influence this, but of greater impact will be the ability of our government to succeed ih slowing down our over-heated economy.
DSW 199922
