Document e7qN786vXN0757NMDw1Oz5eDp

m LI A 16898 LEAD INDUSTRIES ASSOCIATION, INC. S*f MADISOM AVKNUI NIW tOK. K r. It> August l, 1965 SU3JKT: mW3T9 FOB IZAD /UP IXAD HPS0CT8 CERMCC8 SQLSEH To tb* Industry Dmlryxint Coaaltta* of tb* lead Industrie* Association, Xns.t Attached in lb* third tod fourth 1a tb* *rl** of 1965 to you presenting tb* LIA staff appraisal of various aarksts for load and laad product*. As always, we will welcoat your coneat* In the bope of approaching our budget discussions later this year sort effectively sad expeditiously. Ter7 truly yours. KZxm 1 c. L /fi Zxacutlr* Tic* President *~*>>** t.-- twsewps N 3349 mmmfmmmw < miimw> as*aawniayampwiwi^^ i.ifcr.ii.. i itimmi nwnwynr 1 * LIA16899 >* iH .ir... . ,1 August 16, 1965 MARKETS FOR LEAD AMD LEAD PRODUCTS MPCRAKDON MO. 3-65 LEAP H CERAMICS 8ince details of tha u m of lead is the various branches of the oersmlc Industrie* and our activities to develop those markets bar* bMB pretested is Memorandum Xo. 7, Sept. 6, 1963 sod is Memorandum Vo. 1-64, Sept. 15, 19&, this memorandus will only serve to bring you up to date is the fields is which we are currently active aad to make suggestions far such future work as we dees advisable. A revised consumption chart incorporating final 1964 figurea aad estimated 196$ figure# baaed on the flrrt four Booths of the pear is attached, the substantial growth which rtarted to became evident eeveral peers ego appears to be continuing whether we refer to all the lead products of both dotetic asd foreign origin used in cerealci (as shown bp the dotted line) or cclv the lead product! of domestic manufacture (as shown bp tha solid line). During tha current pear we cootisued cur advertising to eereadsts is general in the three national ceredc publications - BUULJETO Of THE AMERICAI CmUOC SOCIETI, CERAMIC DCU5THI asd CERAMIC ACE - to keep tha merits of lead product# before tbes. Scwever, we reduced the schedules is each fraa six to feur psgee. We also continued our two*page schedule o on porcelain enamels for aetal products is METAL PRODUCT HATUFACIURIJO. The sew departure is the 1965 program was the use of four full-color pages on porcelain e&sneled almince for buildings in PROGRESSIVE ARCH- TECIUKE. This part of the progrsa was prepared after a aeetlr^ with three leading porcelain teaselers of aim'.nua and representatives of the Forcelain tnaael institute. The first ad did sot appear until lata Nap and brought $1 inquiries frea architects in a natter of a few waste. To get marl am mileage out of the expensive color plates a four-page fair-color brochure on architectural porcelain enaaeled alisdma la sow planned for tailing to our list of architects, which will contain cam- plete inforaatlcn about the product, specifications for architects to use, and pitfalls to avoid to get aaxiauB satisfaction. It is hoped that porcelain enamelers can be persuaded to bup this brochure in quantity for their own distribution to prospects much as utilities have done with our storage battery brochures. We believe that this part of our progrsa, which prmotes lead-bearing anaaels for alvKlmm, should be continued with the cooperation of tha anastelers. Incidentally, the Porcelain Enamel Institute has circulated reprints of our ads to members to keep thea apprised of our activities. We also believe that that part of our progrsa directed to ceramists consisting of a sslniaal advertising schedule In trade papers and additional supplements to "Lead in the Ceramic Industries* should be continued without There are, however, two new areas in the ceramic industries which we have been actively following up. Both Involve electronic applications of lead. The first is lead ferrites in permanent magnets. Currently moat ceramic permanent magnets are mads of barium and iron oxides. To utt mm* jjmuM j i i N 3349.01 w IMprrtWulK'n up PHJ mmgtmjmn nfW'iW^i LIA169C0 ii them satisfactory characteristics they are usually doped with around V percent lead calde. It has been well proved through research that such magnets made of lead and iron oxides, which contain Is the neighborhood of 20 percent lead, are far superior though sonevhat more expensive. Eovevcr, no ferrite manufacturer* are equipped to make such a product and few would know bow to do It even if properly equipped. On the other band, we have contacted a number of user* of saall slectrlc aotors which are potential custaaers, such as General Kotor*, ford and Singer Manufacturing. All express a strong preference tor the hii-lead ferrites and estimate* of potential consumption given us by O.M. indicate that they alone could Initially use as such as 1,000 tons of lead a year In this product. However, the product is not now avallabls to tbaa even for development purposes and until It Is, either commercially or on a pilot plant basis, the market cannot be exploited. At present, there appear to be two ways at making high lead far* rites available. L.I.A. recently met with the manager of Clevlte Corp.'s plexoelectrle division which has bees --n-g lead tlrcooate-tltariate for same years. They believe that with their experience they could pro duce lead ferrites and would be In an Ideal position to sell them If a market Is there because of their already established business in other product* with potential users. We are doing all In our power to btlp then evaluate the market so that they will be willing to make tbs nec essary Investment In equipment to produce lead ferrites. Ve have put thee in tcxicb with many of the leads we have obtained as a result at our advertising and publicity on this subject. A favorable decision by Clevlte would be Ideal for L.I.A., which could then aggressively pro mote the use at lead ferrites kzxarlng that the product was available. Zn the event that Clevlte does not want to go ahead with this, there Is another possible approach. NrKite Corp. 1* another manufacturer of ordinary ferrites with Aon we hare discussed this problem because their technical director Is one of the few men we know at competent to make the high lead ferrites. This eexpany, however. Is ssell, with limited capital, but with knov-bew. It Is loath to risk too much of It* own money to get Into this business. Tbey bars Indicated that seme financial assistance from us in buying certain new equipment and getting Into pro A duction could get them Into It. Ve have asked for a definite detailed proposal along those lines to be in our hands before the preliminary Industry Development Committee meeting la late September. Still a third possibility may develop. Oeneral Motors has Indi cated to us that they mlgbt go Into the manufacture of lead ferrites themselves If no suitable suppliers are found and if ve can help them find a man capable of developing this facility for them. i The second electronics market that bears watching is for lead tire estate-tl tenets piezoelectrics. This Is n<m mad* by several manu facturers of which Clevlte Corp. 1* the leader. Tbey Inform us that, although It has became well established In ultrasonic*, the market ha* fallen somewhat abort of what was expected largely because of cut backs in military programs end applications. They have, bowersr, acre highly developed their (perk puip so that, by tbs application of very little mechanical energy, a high intensity electrical spark Is developed for ignition purposes. They Inform us that In fcgland this Is being -8- wpj. mrr* 'W --pmxii * ^Mii^^iiwwwwpiiapp111W*^**t,: 1 n Ba^*iiajj<*^flyBBgpa!MSBwr*wa;**3awwwa***M`,*,`'^~~ LiA1 b 9 0 3 'y0*& fe&i ,,v ffTtn^ m i. i * vldely used la place of open pilot light# do (U appliance* auch aa kitchen range* aal vater beater*. We bar* dl*cuaaed the Batter vltb tb* Aaerlcaa Oas Association vhich baa a patent on a kitchen range using apart j*Jap Ignition instead of pilot llgbta. o reeriin>1*tlon are being aada at thla tlae but tb* aattar vlll b* Inreatlgated vltb Cl*rite'a British afflllat** and otb*r* tbla fall. i - i 3- mm m mm mm LI A169C1 I. A^ust 16, 196$ MASXZTS TOR IRAQ AJO LEAD FW0SUCT8 HDCTU1T3JM >0. 4-65 BOLOSS This subject mi previously covered Is HamoraailMi* Bo. 8, Sepk .l, 1963, and HraoraadLo Bo. 7-64, Oct. 6, 1964. A new consumption chart is attached showing the continued substantial grovth of the u m of load la thii product based 00 final figure* for 1964 and mlutti for 1965 baaed co actual figure* for the fir*', four aceth* of tba year. Par capita con sumption of lead baa risen free 0.6l lb. in 19^*9 to 0.74 in 1962 and 0.77 in 1964. Tbe* figure* are from U. S. Bureau of Mina* statistics and are not broken down further as to industries using solder. Severer, tbs almost sensational response to our solder advertising and promotional program started only a year and a half ago and resulting in more than 1,000 in quiries in tbs first six seetbs of this year, baa caused us to make a or* detailed statistical analysis of tbs solder market for lead. Since 1942 L.I.A. has gathered statistics an shipments of solder broken down Into use In the autODOtlve, canning, coating and miscellaneous Industries, the lsttcr including electrical applications. Tba L.X.A. figures are not quite as comprehensive as those of the U.S.B.M. but they nevertheless in general follow the same tread lines. The L-I.A. totals have therefore been plotted ce the saoe chart with the U.S.B.M. to shm them in proper perspective. On a seccod chart the L.X.A. totals and breakdowns are plotted. The use of lead alloys for coatings Is small, has generally declined since the vsr vbca they were often substituted for tin end other scarce-metal coat ings, but has shown a slight upward trend in the last few years. Ml use ay be disregarded hare as our pregraa on tern* plate cowers It. Also In recent years the use of lead in nolder for cans has generally declined but la still quite large and has Increased substantially la tba last two years. Two adverse factors have bad an Important influence on tbi* use - substitution of ceocnts and adhesives far solder In same kinds of cans and the advent of alidncm cans that do not use lead solder. Two favorable factors, however, are also bavltg an Influence and may help to continue the recent upward trend. Improved soldering methods have reduced soldering coats anl improved Joints, putting solder In a better competitive position, and Improved methods In many instances have led to the practicability of using higher lead-content solders. It Is worthy of note that the lead content of can solders is today some 10 percent or mors higher than at the sod of the war. Consumption of lead In automotive solders has fluctuated considerably fro* year to year since the war but Is at a fairly high level today, although It dropped substantially during years when compact cars vers so popular. Also the lead content of automotive solder* has increased several pmrcmst*^* points since the war. The two main use* are radiator and body solder. Tba latter probably account* for most of the fluctuations, because In general the sore expensive models use the meet solders, and for tbs Increased lead content. Body solder has had strong competition from certain plastic* In repair work but In new car production nothing has yet proved *WP mm rnmmm mmsm**"** 1W L I A 1 ft 9 0 Z i o as satisfactory or adaptable to high speed kui productloo a* aolder. The major threat to radiator adder 1* the aluninun radiator, which does not employ lead adder, and which, if widely adopted could affect this aarfcet substantially. The only other claaalflcatloo available atatlatlcally la a aieeellaneou* (roup which would Include electrical application*, aolder ueed Is a variety of aetal fabricating operation* and wiping aolder aa per* hap* the aajor rub-troupe. The average lead content of tbeae aoldera haa reaaised relatively ooatant at around 70 to 71 percent. The total lead uaed is thl* group haa locreaeed aloce the war, although with fluctua tions, and accounts for by far the largest tonnage. The great grtwtb of the electronics Industry la probably one important growth factor. Solderlse* Joint* offer a threat bare and Is the aasy adacallaoecu* appllcatlens other method* of Joining using adhcalvee, welding, brexlng and the like are strong competition. At the beginning of 196A 1.1.A. rtarted a campaign to promote the uae of aolder. It Involves educating designers and users to the wide variety of Jobs that solder can accomplish economically, the different soldere and soldering aetboda that are available. The objective 1* to protect existing marteta from competition and, alnce so auch solder usage la coocestrated In three Industries, to develop new uses la other In dustries. The prograa consist! of a modest advertising campaign In desist and aetal fabricating aagaxlnei accompanied by technically helpful articles cc solders and soldering methods. The Interest In the proggras as gauged by inquiries has been sensational. Solder was also a feature of our exhibit at the Design Show and attracted considerable attention. Since this la a growing uae of lead usizg around 7 percent of total consumption, ve believe that this campaign should be continued and perhaps slightly expanded. 2-