Document QGwQd7Dm5255rkJBOVNRYo36

12-MONTH STATEMENT STUFFER PROGRAM HELPS TELL YOUR STORY TO DEALER CUSTOMERS With such a strong line-up of special pro motions, sales-building events, advertising, and technical and business training pro grams, you'll have an impressive story to tell your dealer customers in 1984. And NAPA's new 12-month statement stuffer program is designed to help you tell your story. Intended to provide on-going communi cation with your traditional dealer custom ers, a series of twelve different statement stutters zeroes in on individual NAPA dealer-oriented programs. Each statement stuffer encourages the dealer to contact his NAPA Jobber for additional details. Written in an upbeat, easy-to-read man ner, each piece covers the highlights of the following NAPA programs: January "Make It NAPA BRAND New!" NAPA's 12-month statement stutter program provides your traditional customers with clear, concise information about the many dealer-oriented programs you offer. February NAPA Tool and Equipment Products March Car Care Days Advertising April Automotive Service Management Course May NAPA Temp June NAPA/NIASE Mechanic of the Year Competition July NAPA Brakes August Car Care Days Advertising September Recognition of Labor October NAPA Batteries November "Make It NAPA" Merchandise Awards December The NAPA Edge For a minimal cost, your new NAPA statement stuffer program can play an im portant part in making your 1984 programs work at the dealer level, providing clear and concise information to your traditional cus tomers on a timely, on-going basis. NAPA REAL DEALS: NEW TOOL AND EQUIPMENT PROGRAM TO BOOST YOUR SALES IN 1984 With NAPA's new Real Deals program, in 1984 you'll have an aggressive new pro gram for increasing your sales of tools and equipment. The new NAPA Real Deals program en ables you to offer a wide assortment of specially priced tools and equipment to your traditional dealer, farm, fleet and in dustrial/institutional customers. During each of three designated sixtyday promotional periods, NAPA Jobbers will have available a NAPA Real Deals tabloid -- eight pages of the most popular tools and equipment, all at special prices for these sales events. Many independent tool and equipment warehouses have had great success with this type of tabloid promotion. Here's how it works . . . When you sign up for the Real Deals pro gram, you'll receive three tabloid pro motions over a twelve-month period, each with a sixty-day selling period. 1984's Real Deals promotions are schedul (g>-- .AH.P SCSWrCC SUP V. *"" ed for March-April, June-July, and September-October. There are two convenient participa tion options for you to choose from -- Plan "A" and Plan "B". With Plan "A", the NAPA Jobber handles the distribution of the tabloids himself. This plan includes the three tabloid promotions -- 100 tabloids per promotion, bulk-shipped to your store. Also included are Real Deals counterman buttons and pro ml*?**___ duct price tags. With Plan "B", the NAPA Jobber provides a mailing list of his customers and prospective customers, and the tabloids are distributed for him via first class mail. A new offering for 1984, NAPA's Real Deals tabloid pro motions put you in a position to offer specially priced tools and equipment to your dealer, farm, fleet and in dustrial/institutional customers. Plan "B" includes 100 tabloids per promo tion, direct mailed to the customer mailing advertising program for qualifying NAPA Jobbers. list you've provided. Also included are 25 additional tabloids for in-store use, as well as a quantity of Real Deals counterman buttons and product price tags. With either plan, participation cost is min imal -- and participation costs are eligible for co-op funds through NAPA's national As a product group, tools and equipment already represent a significant portion of your business. Now, with the introduction of NAPA's Real Deals program, you've got a vehicle that can make you the tool and equipment sales leader in your area. Take advantage of it! 13