Document D53pGnqOR9ZRLdD2JDG9ED75
4" THE WML STREET JOURNAL M<md.y,Aug.t 11, 1975
AMC Sees Pay
;:;t^ i44'S,'tw'W!/
As Big Three !
By Thuy p, Biowh Stuff Btparttr ot Th* W-tLt, Srui
. WNOOLNSHIRK, HI.--Top m
American Motors Oorp, exhibit j
of self-satisfaction these day* u
Three Detroit riviJ* scramble to]
slag sod Improve the fuel econbi
future car# at a cost estimated]
Uoni of dollars.
j
Th* way AMC mm it, that Jv
something it began gambling i
years, ago-that futur* growth 1)
market .would be in smaller vehM
a press preview o! AMCs int is
Roy D. Chapin Jr., chairman, a
aides seemed confident that the i the major auto markers' head st direction assures it a share of the
spite the heavily bankrolled of its compeUtors.
But AMC isn't without proh other auto makers, the No. 4 auk has suffered recently from the v*| raenta that have accelerated tb*t to smaller cars--an unforeseen I sis, a deep recession and rampaj that may have fundamentally, i new-oar price equation for consul
AMC has some other hsadache# U the least of which is a worry abo ity to gensrmto needed future cs
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STANDARD TENNIS BUILDING Sto''?!?'
But key executlvea olearty . has weathered the recent auto tnl moll In at >Mst as good, and to i bettor, shape than Us cosnpeUUos Mr. Chspto forecnsu a steadily
Ste&Sfan
tfS|pPll8^
overall new car market next yw other auto men are doing, he also surprisingly robust gain to del] AMC. And, more significantly. he officials indicate AMC doesn't sat
to begin pie kind of coetly, sww
haul of Its future products tbs Three are currently facing.
1 is*.
OUR LATEST DEVELOPMENT
"We ,wre beaded to the rigk when last year's market ertela
didn't have to do a complete
TO SOLVE ALL OF YOUR BUILD INQ NEEDSrCALL ORWRITE; STEEL*$PAN, In?- Avon Industrial Park" Ayon, Ma. 02322
either to product philosophy
planning," Mr. Chapin say*. ' ; usted some of our planning, byj
strategy hasn't changed,'* `
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in its fiscal first half, which n responded to the woret of tsi
lump, AMC Incurred a toe# of III but to the Just-ended fiscal UUnl previously reported, it mniutged lion turnaround profit. Mr. Chapfe
worst Is over" and ha reltaratsa bl of a fourth quarter prottt-tbough' to prevent a year-end loss. He wq specific estimate, but he also a should be a good year for us." j |
Mr. Chapin says ha expects 0 mand for UJ.-mads new cars to
35% next year to around eight h from M'mUUon or tl mUUon thia he aays "the industry growth will j
In thosa segments of the mart
wa re strongest''--presumably smi
Thus he forecasts AMC may dal 100.000 com to its next fiscal year, M* from the total of tOO.OQO to peetod Uqr this year. He also
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MUM #1,000 this year.
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Boyars'!,-' *s?t y.r, atr, Ohar with aome iw Industry exooutly fairly qulch reboundw ato
metes HMtoy'betfOOiwfon f
eelllng the nearly JO mlUton <
to its rweoed year. itn. And by US
tends, 10% ot them will be ematy
up fromqnomewhat more; thand
rently.
AMC. officials eantond theyi
well along to gearing up tor such i market, general Motors Carp..;#
Co. and Chrysler cjorp.- ellir
nouncsd bmion-doliar-plus ;pUt,
thdr future jprpduct revtslons. ^
won't spall out their speniltogp
don't want to get Into the iwifiW
says Prasldant William Yv,M*P
he adds] ."we don't have to turn *| any brash product programed! B
company will spend "over tlOO iri
fiscal ycar bn product changes ft?
andifor those of you
iQUid. ?, 'ja
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Approvei
By a Wad* Btubst Jocbsac fy WASRINOTOrt - TOo annual mall bustoMs loans approved bj Bustoses Administration declined fer the first time to nine years, |
Tha 8BA said U approved 33,1 mall businesses to 1975 for a' ty
billion, down 38% front 19T51# tos? S3.3 billion. Last year's appt totol, however, U11 was the third record, the SBA said in lU anni The SBA le an todependenV *1
makes loans to small buftto?***ft1
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OUR ^TE9T DEVELOPMENT
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TO 8QIVE ALL OF YOUR BUILOjNty NEEDBfCALL OR WRITE;
STEEL-SPAN, Ing. Avon Industrial PaikrAy9njMa$a. 02322
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"Wo .worn beaded in toe nU when laat year*a market intala 1 didn't have to do a oomptaU cither (n product pblkmophy planning," Mr. Chapin aaya. *' juated imo of our planning, but] trategy hoan't changed." `
In it* flocal ttrat hall, which n reapended to the want t lae lump, AMO Incurred a loap ot |M but in the Juat-anded naoal third 1 prcWoualy mportod, it managed I lion turnaround profit. Mr. CSiapla
wont la over'* and ha roltaratoa U of a fourth quarter profit-,though
to prevent a yoar^nd lorn. Ho wo| apooUlo eaUmate, but ho aloe a ihould ho a good year for ua." j j
Mr. Chapin lays he expect* a mand for U.S.-made now cam tc 25% next year to around eight a
from 6.4'mlUlon or M mUUon thl* ho aaya "th* lndualry growth wUI'
In thoaa aagmanta of tha marl wa'ra atrongeaf'-preaumably ami
Thua ho forocaata AMO may dal *00,000 can in u* next flacal year, 13% tram the total of $00,0(M (0 ported (for-thl* year. Ha algo AMyi uway-ve
04.000 thla year.
ISoyopfy'pfKt y-.rr Mr. Ch^t
with aometop triduatry cxecutly
falrty quick rcboumTin auh)^ mala* t(%UW b* tfaoimfbr* t
aoUlng Uw Marly 10 mtUW1 ea' In lta racoad year. teTS. And by th
tanda, 40% of them will be amaU up tfwmvagntewhat moro thaigj
roaUy*
, >i
AMO. Qfflclala contend they*
well along In gearing up for euch 1
mayirtt, general Motora Oorp,.$
Co, and Chryalar Corp.' all jr
nouncad hHUon-doUar-pIua .ptJ*.,
their future product rovlalona. Am
won`I appU out their ipondtag'Ji
don't want to-got Into th* tnimw
aaya Praaldent William; V^ Lufl
ho adds, "wo don't have to turn *1
any crash product progpamS;!^ 301
company will apend *'over |l00 ml
flacal year. W product change* flif
i.' ,'.'Mli'f-Je i||'
andifor those of you Quid. *- [.
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By a ty*M.
Jouapai, Stay
WASipNCTOffThe annua)
malt huflneaa loana approved by
Bualnaaa Administration declined
lor the first time lp nine years, i
The BBA aald It approved 22,$ small buelneaaes In 1974 for a tfl bUUon, down 28% frond A9T> lots $2.3 billion. Last year's . appt total,, however, atlll was the third record, the 8BA said In ' It* ' annt T^O - BBA 1* Independent a| makes loan* to small businesses 1 teea loan* made by prlyats ^r
` It aald the loan decline reL (
tight money conditions and the;
banka could get higher internet
other loans than the rates Uto S
for loan* it guarantees. Du* to thl
and rtalng business'coats,; the'|
rate on outatandlng approvsiLloM
businesses rose sllghUy to *,59% 1
30, 1974, from 2.47% a year-helm
nual report eaid. . ' '
!, rtf
Overall, 1974. was a "mixed1 small buainesses, the BBA apld,.
private-industry figure* fop aU 1 the number of new businesses s|
year declined while business fat for the first time since tltp 1970 according to the report. Blit profit
businesses . generally increased -
and, on balance, sales of sjnbU ! were "fair," the 8BA said, V, : ;J
The $BA report forecasts "a i tal, if alow, improvement In the gt nomic environment for small lit during the latter part of 1975 I month! of 1976." But the econoiP for new small businesses that an ting started "is generally advp agency said, because new buslnei tlonally have trouble getting beak lowing a recession. ' : '
According, to m2 statistics, f
the lateat available, there are 9,
businesses that are rated as "
neaaes according to varying ,
darda based on business receipts'
ber of employes, the SBA said,
count for 95% pf the 9,7 million bill
the U.S,
j
iKrttlO.tiJ.
2$ Payoff on'SmalLCar Gamble
nhreeX sh to verhaul Products
Senior Investment
UtY p. BXOWN I
modernisation end expansion, duwn from
tt* VIALU Htuk Joufttui, U23 million last (local year. Future outlays,
E, 111.--Top executives of
|r, will "be more than adequate to
Carp, exhibit Jut e trace maintain our competitive position."
Banking
Uieee day* m their Big ^Wo'loat money during tho industry's reJ scramble to; reduce tlie cession, but ws didn't have to defer any pro the fuel cconbfiy of their gram* like we did in the late 1960s when we coat eetim^ite^^^^ijt Hie bli were reporting sizable losses," adds Albert
Representative
R. BJbl, product vice president. Also, AMC sses it. that just clinche* executives claim their operation lq leaner
NEW YORK
ui gambling** sever*! and confirm that during the slump last win
Itture growth In the auto ter and spring they Slashed the company's
n smaller vehicles. And at wdarted work force 11% to 7,600 employes.
I AMC* mc'ntodeis here, Officials profess to be unlntlmldated by r., chairman, and his top the obvious, major push the bigger auto Went that the emaileet ot maker* ore going to be exerting in the trkere' head start In that mail-car market where AMC had already it a share ot the action de eleoted to concentrate. "The ability to react ankroUed crash programs quickly may be at a premium In this pe
This Company seeks the serviced qf senior, retired or oeml-retired Executive with e background In Investment or merchant banking, banking, stock-broking, taw or account* Ing, or allied fields of finance.
The applicant should posses* in Intimate and practical
knowledge of the financial community end capital market*.
Ip his locale,
riod,says Mr. Chapin. "We're in a differ
1 without problems. Like ent bftll game," odds It. William McNeuly i, the No. 4 auto company Jr,, group vice president. "It Isn't any Uy from the very develop- longer don't rock the boat. It's tip it over iccelerated the ^movement and es Who can swim. The guy who can to unforeseen energy crl thlnk snd move the fastest, not necessarily ion and rampant Inflation those who con build the biggest plant, will
imdameutaily. altered the Survive." he eays.
utioo tor conatuners. Alee, i AMO1* strategy Is clearly to capitalize an
ter headaches to solve, not wht it has already begun. Officials contend
i is a worryr ebow Us att!' he ivtntroverslal but popular Pacer ttub-
dad future eg
com AMO introduced last spring will
ttlvee deerty ^^sk AUQ prov..., "momentum," and AMC sources i recent auto Wkwtry tur> confirm that In about a year the company Is i food, and In epme ways planning to spin oIf a station wagon from 11U competition. ftp while the Paoer design. AMC's marketing Btaff
wts a steadily iUpprovini *1*0'Insists the car isn't taking nearly as market next year, fust s many sales from other AMC models as is doinf, he also predicts t lome Industry analysts believe. It cites
The position Is purely representative and liaison, mainly on International commercial transaction* of our clients with ome connection with the locale, The portion may be part or full-time and a retired gentleman or one approaching re tirement, who has the energy, Interest and sell-motivation In this field, will find It a most challenging and Interesting position. Remuneration will initially be In the form of a modest monthly retainer with the pqaelblllty.of a future full executive aalary.
interested applicants should apply, ty writing together.1, with a personal resume to:
Mr. F. D. Ward, r Managing Director, . Nugan Hand Ino;. 8th Floor 65 Maoquarle Street,
Sydney, N.s.W. Australia, WOO.
*t fain in deliveries fcf studies that show 88% of Pacer buyers are igntflcanUy, h*( end other first-time American Motors customers.
AMO doesn't esq any need Officials see the recently announced I ot costly, sweeping over- agreement with Volkewagenwcrk AG for
re products that the Big AMC's use of small VW engines as another
Uy feeing.
j
key building block. AMC Initially will buy
ded In the right dlfeetlon m the. big foreign auto maker, and later
i market crisis hit. so wg id in a just-acquired plant In Indiana,
do a complete about-face ltjwelght, economical four-cylinder engine
ct philosophy at product ilgned by VW tor use In its Audi models.
Chapin says. '"We've ad- Iipact will give AMC a Utile engine--
ur planning, hot our bool? starring in J977-much more quickly and
hanged.'* ' '} .
cheaply than tf it had to design and build Us
rst hell, which roughly car own. AMC tbusfar has had only larger,
's nonet of last wistsr's wavier sln-pyUnder motors for its small
irisd a losg of |ii4 million, cars. 1
1
ded fltotl third quarter, si Also, the company hopes to continue
ltd, it monagsd a tio mil maljjng gains in the market for four-wheelirotlt. Mr. Chapin soya "the drtVA utuity vehicles, hitting 100,000 deliver id he relteretee his forecast ies annually before the end of the decade,
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ter prom~Uugbtoo small Mr. Chapin says. AMC already has a 20%
fend lass. Ha waq't make a Share of that specialised vehicle market.
I. but hs also sue "1976 At the same time, AMC executives are
yssr for us." ;
Struggling to keep the cost of their cars
MODEI. TRA 9908
lid p,U. (499
OUR PRICR $325.00
ays hs expects ayerail do (town. The company has already announced
tide new con tn * about a 5.8"' verage price Increase, or about *200
around sight a a units aca
1U1918 models. "We're looking at
or M million UUajysar. But qvery way we can to cut the coat of our
ustry growth will pe coming carp," explain* Gerald C. Meyers, group
mts of tho market where '-presumably smaller earn.
vice pfesddsnt. But Mr. Luneburg adds that
1`regazdisa* of how hard we work to take
Is AMO may deliver some costs out, we oon't run fast enough to keep
i next fiscal yesgi PP Bp% to up with changing economica and new regu
atel of *00,000 to jllO.OO ex- latory requirement*.'
MODEL M139D4 ONLY $119.50
before
business Machines
i year. Ke also hooks for For example, both executives say AMC
***** &*-** wjU have to add treat-disc brakes to its bnMtVMWWMW Jsa.4. tOAMeUedatal tatolia *4-1
big standards. That move will iuUl between
(Near drand Central Stollen)
I, y*.r, >tr.
di'f:
jduetry cxeoutlvea who'iw* a
TO1 and ,7# pounds to tho weight of AMC's Mr. Meyers says. And the addi-
alM may require another upward price
Bt*SfNES$ EQUIPMENT CCRP.
CuS of j:s!3. "i a! la*
Aj!d J3 fer tA'gjilna
'4' ** ' '
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adjustment,
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"fly! 'y$r '.ft
ly jo mtjfyDft eeswal*!d r.t*W. And by thep^be con-, bm will be smaller model*, what modi thaqJBq% 'u>
- , - i "S ds contend ttaey'*%,.*lmdy larlng up tor auoh a, change l
il Motors Corp-.JW tier Corp.. allir 4y..*n-
s^oUar-plus .pfk ,,-f )duct rsvisions. AjjifC offlclal* t their spen^fsjjjii*,
get into the qtUhqei
l William; Vi,i
lon't have to turn!
with
duetprogpuns;V (fay* the
spend "over fiOO ",on``: this
product change*
' wf-y
, tw.. W'^rr-,1
bnirmLoa
sgtpr^r
m end tofejfiVd
a,
simulated
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ictures
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>vedly.r
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Btosat jooauAt* Stef JBeyerfar i':' TOR The annual S olume of
is loans approved by h 8^v*1,
niidstratton declined.,- bMt ye
ime ip nine years.
,
laid it approved aa.wit,
ises in 197* for a tqt '
28% from 1978's loan, ....
Lost year's ;appv iif^imns
r, still was the tWrd<Wghwt a IBA said in lts anmimireport.
on independent agewiY -- --h.,.in.ius on snionv
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kay ling block. AMi
Id la Um right direction lfO;m the .big foreign auto maker, and later Itarket crisis tit, so w bullild in a Just-acquired plant In Indiana, a
a eomptete About-face lightweight, economical four-cylinder engine
philosophy or product designed by VW for uae In its Audi models.
*ptn **y*. AWe've ad- Thelipact will Siva AMC a little engine--
planalng, hut: our baaio taring In 1077-much more quickly and
|W."
cheaply than If It had to design and build its
half. which roughly eor- own. AMC tbuafar has had only larger,
worot at M vtatar'i hwvlar alx-oyUnder motor* for ita small
lid a law at |tl4 mUlktPi cars. \ Id ttrool third guartor, b Also#
1 the
company
hopea
to
continue
I- U managsd e no mil- making galop In the market for four-wheel-
I ht. Ur. Chapin wya "the drive Utility vehicles, hitting 100,000 dellver-
lu roltaraUa Up forecast tf annually before the end of the decade,
| proflt-tboughHoo small Mr,[ Chapin atya. AMC already has a 20% od low. Ha wop't make * Share Of that specialised vehicle market.
but ha alao spjn "1878 At' the same Ume, AMC executives are
laar tor ua."
struggling to keep the cost of their cars
l a ha expects ovarail da- down. The company has already announced
lie naw can iff' i about a
yerage price Increase, or about $200
11round eight a a unit, a ca
11*187$ models. "We're looking at
8,8 mUUon thiajy'aar.' But every way wa can to cut the cost of our
I try growth will coming cars,0 explains Gerald C. MeyerH, group
la ot tha martlet whara vlea proeldent. But Mr. Luneburg adds that
Ipraeumably aoutUar earn. I'regordlsas of how hard we work to take
AMO may deliver some casts out, we can't run fast enough to keep
Inext fiscal yeai.up SQ% to Up with changing economics and new regu
111 of 000,000 (0 310,00 x- latory requirements."
lyoar. Ha .alao pooka for Bog example, both executives say AMC
lid#
' to jurat) about1w\ll fray to add fzent-dlsc brakes to Its
" iBpNMsto* Jaa.A to,--gtjedemJ. brake 14,,
standards. Ttiat move will atid between
|X7*.r;"Mr, Ohajfn Hitts.--; 70 sd -78 pounds to the weight of A,MC's
I ustry cxeouttyas ibhossa'a lawf m aule uAdr-Hn esU-
4V.<W^S, Mf: Meyera says. And Uio addi-
also may require another upward price
It--lMfore jWjwHp agate adjustment.
I
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MACHINE
!
MODE!. TRA 990S f
Ui| sill* $49*
`1
OUR PRICE $325.00
MODEL M139D4 ONLY $119.50^
W1 U.. I
BUSINESS EQUIPMENT CORP.
(Moor Grand Central Elation) Ont of tint#. idtt tax, /^d J3 for
. \,,r,r -,;n "lv
I jo ntlJUpn earoOrnt'ttdld [, 1OT*. And by ttmptaW core
lim will ha smallor rnodsls, I hat more, thaijJ^b: ur-
..........
;-**Wv P At'\t i
,' . > ! -rAJer is contend tlwjri%,,already
|iring up for sum a changed
Motora Corp,,
M<Mo
tar Corp.' attif tly, *"
Oh end to
1-doUar-plUs .pck ,#g* tor
|luct revUlons.AWW.ohpi.clft1*
their spendlngfputtt*,{WW*
1st Into the nurnluii'mo*' I William Vi^ljmetog- But,
Im't have to turn propd with
simulated
Iuct programs;0; Ha,.gays the
Ipend "over tlOO raMon'' this
` - *i , /
j fr -
liroducj changes eapapity
1 - ' ---------
FirmLoa
ictures
wet
f,:v i/ c1 ijAk':.
RV'i Miv Mir
i r"tM
XJVC says if you want to photograph, atudyf
lyze or just look at your video cassette proflWniM
frame by frame ...go ahead and do Itl.v bUtK; f be sure It's a JVC CP5200U video player*'
cause no one else has figured out how Itj 49%!' t
this and keep the price down.
\
With more and more communications and trains^' 4"
Ing programs bqlng done In %" format, a atlll L,' frame playback, unit becomes essential. Herek?;!/
is the first Inexpensive color or black and white ' video cassette player to provide this stihlli framae capability.
And to give you maximum flexibility, jyo hge^*|. provided a plug-in RF converter whjqh a|low|^'iji,. you to playbackHhrough your TV. "
Ask your video dealer to show you the CP520QU
and explain how Its many other built-in feature* make it unique, -v. : JVC industries, Ino-. 50-35 53th Road, Maspath,^-
t 'h'n'iwt'i;, I.V.M, liTHKOT jonmrAt, Btoff l (gertw,
IroH - The annual t olwo* u Is loans approved by ; ha 8m*Jl *
lonlatratlon dccUned,,iAat you t;
Ime ht nine, years.
;)v
laid It approvad !3,kMij,
laes In' IMS lor' a'-toti rot %
118% front JOTS'! loan.J W t Last year's appifp wd-losn*
|r, suit was the thirds fta/lt m Isa said in lta 'annul l>po)t
] an Independent age My t$st
Jto small t)UBlne*fl m guaw7-
lide by private ier %
|e loan decline rei- Ad UTt's
condltlona wd'rtbe'j act: tM
get higher Interest! rates as
Ijhan tjje rates the
luarantees. Bus to the : epeMl'in Imislness' costs/ the gl A' kf l anding approved-loans tO SWftU
I vie slightly to j,B% m of June
In 2.47% a year-betora
liald.
1 " ..-'""M?
eu-
IW74, was a "mixed", one <
the SBA said,, ji s* dry figures tor all bpitnWn,
f new hnstnesses sta Ud U*t
Id whBe business lallvres row
time since the JOTO/gnjjgsslcP,
the report. But profttg M JnuJi generally Increased; 1 %?: yaw
mce, sales of smah ht h the SBA said.
report forecasts "a fu ldanun
improvement in the gen rid ronment for small t|bv ainess-x latter part of 1676 d early l 07g.* tBtlullt1 ftlhaseh nenoAonnpnmmiinp 'jAuijiltlllnontklr
ill businesses that are!'; ust get
I "Is generally advori S,'! the
, because new business^ f traflle trouble getting benyfe toV
session.
1 '
S, to 1872 statistics, wlfieh! Are
ivallable, there are 8,2 iniUln
that are rated as' tJI, bui>iirdlng to varying s ^1, !****
I on business receipts and num-
doyes, the SBA said. /J^iey bc-
% of the 9,7 million businesses In
>
N.Y. 11378, Tel,! (212) 392-7100. In Chlgag<H$t,<, 3012 Malmo Dr., Arlington Hgts., IL. 60005, T#U < (312) 593-3997. in Los Angeles: 1011 W. Arieslx1'"' Blvd., Compton, CA. 90220, Tel.: (213) 53^2|^;'''
JVCfetfbyDejg^
JVC INDUSTRIES,
ftl
fll
..............
* JVC laSiMtriM. Inc. so-isssiblleMf; Mupelh N.Y. 11)7,
t# ftesw send m* InlormtUeo^i
Still lrm. Video Cmi,Ui :"cp-eaoou
,\VP Still (ram* Video CatMUS RSMigw/iff'
.*, V Flsyer CR-fi3O0U
..,
'
* N,rp# of the nearest Video PerfOTxffir
.* ppleeee errange for demonstrationTf^"*' ,
VT
Tnit^ dnjSelieSSr 'Addr#*%
City
rrr
Talephone S-11-7S
7^
' 'MWl'sKB
---'- ''#!>'! '
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029370