Document 99Nqb12Kq6Zm3aEe2qomQgZ13

AUTOMOTIVE FINISHES REPRESENTATIVES CONFIDENTIAL PRICE LIST KFFECTIVS APKIL 15, 1927 abjnt ta cku| wtikoot imUi TSUO: Om par not far ctth tan day* fran data at Isnln, or thirty day* oat Th e Sh e r w in -Wil l ia ms Co . ADMINISTRATION OfflCKS AN FACTORY! CLCVKLANO. OHIO Sa l c ornec a n d w a r c mo u o k s in pRiNOPAt c it ie s Lac. C (B) D37 70 007-SWP-000011900 Automotive Enamel*............ Binder Surfacer* (Lacquer). Clear Binder............. Glaring Putty (Oil).............. .. Glaring Putty (Lacquer)-----Hi-Gloes Black............. Lacquer Polish............. ......... Hacking Compound_____ __ Metal Primer* (Lacquer)----Motor Car Standard*.............. Oil Liquid Sanding Surfacer Oil Metal Primer*...................... Oil Glaring Putty_____ ______ Poliahing Compound...-------Re*7\ow Coat....___ _-_____ Rough Stuff....._______:____ Sanding Surfacer (Lacquer). Striping Bnamei*........... Thinner*.......... ........................ White Ground........................... INDEX PajJ .. 33# .. 33* .. 33# .. 333 .. 334 .. 33# .. 34# .. 34# .. 334 .. 337 .. 333 .. 333 .. 333 .. 340 .. 339 .. 339 .. 334 .. 339 33*339 .. 33# 0007-SWP-000011901 Sh k r w in -Wil l ia ms Pmooucrs 'I . OPEX AUTOMOTIVE FINISHES This printing of the Opex Automotive Price Lift incorporates all the splendid development added to the line during the past year. The Chemical Products Department have done a wonder ful job for us in research and formulation. Bach and every product added has not only added prestige to Opex Automotive Finishes, but been a credit to Sherwin-Williams and all that good name represents. The Manufacturing Department has given us the best and moat complete line on the market. The question is, are we going to take full advantage of the unexcelled facilities at our command? We are better equipped with our unexcelled ware house service and dose contact with the trade to clearly dominate the automotive finishing business. There is no reaaon why we should not be first in this field in volume of sale* as well as first in quality and service. Lac. C (S) 037 an -- 0007-SWP-000011902 Sh e r w in -Wil l ia ms Pr o d u c t s EFFICIENCY DATA InMBach a* the efficiency data incorporated in the prevloua automotive price liat ie low to be found in the Opex Representative'* Sates Manual, it is not necessary to repeat it here, but for your ready reference we are listing below the subjects covered particularly relating to automotive finishes so that you may quickly turn to them in your B *76. Lacquer Sale* Pointers............................................................. Page 13 General Information....... .................................... ..Page 16 Automotive Application.-....................................................... Page 33 Preparation......................................................................................Page 33 Removal of Paint... .................. Cleaning the Metal............. .Page 33 ..Page 33 Priming...............................................................................................Page 33 Surfacers............................................................................................ Page 33 Sanding............................................................................................Page 33 Stir and Strain Enamels........................................................... Page 33 First Coat of Lacquer................................................................ Page 33 ' Wet Edge.......................................................................................... Page 33 Orange Peel................................................................................. ..Page 33 Spray Oust...................................................................................... Page 24 Runs.................................................. -............................................ Page 24 Thinner.......................................................................... Page 24 Masking............................ ..Page 24 Thinner Shower............................................................................. Page 23 Clear Lacquers............................. Page 25 Lacquer Striping........................... ................... ...........................Page 23 - White Spots--------------------------- .....-----------------........Page 25 Brown Spots..................................... Page 33 Cracking...... ............................................................. Page 35 Workshop........................................--................. Ventilation ............................ Page 26 Page 2d Housekeeping------ ....................---------------------Page 30 Spray Equipment.................. ..Page 25 8poke Wheels..................................................................................Page 25 Spot Repairs...... ................ .. ...Page 35 Automobile Finishing Method*...................Page 27 Burn>off Jobs------------ -------------------- .Page 27 Over Old Paint................................. Page 39 Chassis......................... Page 30 Wheels................................................................................................ Page 31 Instrument Boards......___.................... Page 31 Lamps......................................... Pag* 33 Fenders............................................ Page 33 Mouldings............................................ Page 33 Windshields..................................................................................... Pag* 32 Automotive Finishes...............-- .... ..Page 33 The Market..................................................................................... Page 33 Automobile Dealer*................... Page 33 Quality................................................................................................Pag* 33 Service._____ ____.............................Page 33 Complete Line.............................. ..Page 33 Organisation...................... ..Page 34 Merchandising Plan................................................................... Pag# 34 Price.....................................................................................................Pag# 34 Finishing Shop Equipment.............. Pag* 34 Technical Service........................................................ ..Pag# 35 Amount Necessary for Car............. ....................................... Page 35 Additional Colors...................................................................... Page 35 Special Shades................................................................................ Page 35 Taxicab and Bus Shades.......................................................... Page 35 Trucks, Milk Wagons, etc.......... .......................... .. .Page 35 -- 333 -- 0007-SWP-000011903 SHBRV4IN-WIU-IAM9 PRODUCTS OIL METAL PRIMERS The above material* can be sprayed directly from the can or they caa be itiahtly REDUCED WITH TURPENTINE. Oit Primer Red. White aad Yellow. No. 36 air-dry in thirty-tix hour*, but where the hop i* equipped with oveai for forced drying, will dry in five to six hours at ISO degree* Fahrenheit, or two to two aad one-haif hour* at 250 degree* Fahrenheit. The Oil Primer Red. White aad Yellow No. 12, air dry in twelve hours, end are designed especially for custom hop* where there is no installation of equipment for forced drying. It is recognised that for beat result* a long oil primer such a* our No. 36 should be used, but where the trade demand* a shorter drying product, namely twelve hours or over night, we have designed the No. 12 primer to meet this demand. For your information end in order to avoid any misunderstanding, please be advised that all primer*, surfacer*. fillers, etc., of an oil nature (that 1* not of a pyroxy lin or Opex nature) but for use under our Opex finishes will be classified in the series from Rx 28001 to Rx 28S00. Rex 28002 28003 2800S 28006 28004 Oil Metal Primer White No. 36.......... ... . ............... Oil Metal Primer Yellow No. 36.................. ............... Oil Metal Primer White No. 12...................... ............... Oil Metal Primer Yellow No. 12.................... ............... Oil Metal Primer Red No. 36........................... ................ Oil Metal Primer Red No. 12........................... ............... Qt*. 3 26 3 26 3 28 3 2$ 2 76 2 TS l's 2 86 2 86 2 86 2 86 2 35 2 36 S'a 2 76 2 T6 2 76 2 76 2 26 2 26 OIL GLAZING PUTTY Oil Glaring Putty No. 16 is used for glaring an entire body to serve a* a surfaces and then is sealed in with a coat of Oil Primer No. 12 or No. 36. Air dries in eight hours. Can ba baked in four hour* at ISO degree* Fahrenheit, or two hour* at .230 degrees Fahrenheit. If Oil Glaring Putty No. 16 is to be reduced, turpentine shout be used. While Oil Glaring Putty No. 16 ia the beat there ia for glaring as entire body either with a knife or with a gun. Oil Olaring Putty No. 2SS30 give* much batter results for spot puttying. The latter air dries throughout in one-half the time re quired for No. 16 and can ba put on twice as thick. Rex 25S30 78016 Olaring Putty (OU Bate). Olaring Putty No. 16 (Oi 1 Bate) I !'* S'# as** x 26 23 21 OIL UNDERCOATER THINNER On oil undercoatings TURPENTINE is recommended as a thinner. Do not reduce oil undereoatings with Opex thinner. OIL LIQUID SANDING SURFACER An Oil Liquid Sanding Surfacer that Is ready for spraying ee it comm is tha package. If reduced, turpentine only must be used. Air dries In six hour* so that two coats a day may be applied. Force dries in two hours at ISO degree* P. After drying it is water sanded with fine sandpaper to a smooth uniform surface. The Red Oxide Oil Liquid Sending Surfacer ia non-bleeding. Rex 2S009 28007 28006 Oil Liquid Sanding Surfacer Light Oray.......................................... Oil Liquid Sanding 9urfacer Red.......................................................... Oil Liquid Sanding Surfacer Dark Oray..................................... l'e 3 SO 3 00 3 00 S'a 3 40 2 80 2 00 Lae. C (B) D27 -- 333 -- 0007-SWP-000011904 SHMRWtN-WtLUAM9 PRODUCTS OPEX METAL PRIMERS--LACQUER PRIMERS Opa U*til Primer sir-dries in from ten to flftera minutes, but fo* boot results o b o hour should bo allowed before tbo next coat la applied. Reduction foe spraying, one part of Open Thinner No. 10 Rx 04S10 to two part* of Primer. Opes Metal Primer ebould bo uaed only on new worlr and not for use over old paint or varnish. We produce special finnhea for uae over old paint and varniah which are lined later ia thi* price Uet. No. 26503 Black is the aarne quality aa 28501. except that it it thin, ready for spraying. The areateat poeaible care muet be exereieed in cleaning the metal to iaeure the propor adherence to Opex Primer*. It is abeoiutely understood that the word "Opex" will he used only on goods that are of a pyroxylin nature. Our Oil Primers. Surfacer* and Filler* do net carry the "Opex" lapel. Thi* in order to distinguish between the two types of material*. Rex 38501 38503 04504 Opex Metal Primer Red............................... ....................... Opex Metsl Primer Black........................... ....................... Opex Metal Primer Clear............................ ....................... l's 3 30 3 00 2 96 S't 3 20 2 86 2 66 drums 8 16 2 86 2 76 OPEX GLAZING PUTTY--LACQUER PUTTY Opes Glaring Putty is our answer to the call from Opex Headquarter* shops for a quick drying glaring putty in full keeping with present day finishing schedules. This excellent new product 1* offered the trade in hnndy economical one pound (approximately) rinc tube* and the material can be squeeted onto the glasing knife just like tooth paste on a tooth brush. It ia quick and eaty to use for a fast hard and solid surfacing. This product is used for the same purpose as the Oil Glasing Putty No. 35530 excepting that it is of e pyroxylin nature. 1s used for spot glaring and puttying. Dries in 1$ to 20 minutes, although an hour should be allowed prior to the applica tion of the next coat. Should only be thinned with Thinner No. 10, Rx 04510, or Bioder Thinner No. 2. Rx 04S02. Do not thin with any other material. Opex Glasing Putty is the only lacquar putty that we know of that doe* not raise an oil primer and can be back-knifed. Res H701 28700 Ooex Olasinx Puttv Lixht............\ Opex Qlasiog Putty Dark............. /........................ ..... ............................ One lb. tube s OPEX SANDING SURFACERS--LACQUER SURFACERS Rex 38701 28703 Opex Surfacer Light. Opex Surfacer Dark l's S'* 4 28 4 16 Opex Sorfacer Light. Rx 38701, and Opex Surfacer Dark, Rx 28703, are supplied la heavy consistency and for spraying should be reduced with equal parts of Opex Thinner No. 10, Rx 04510, or Opex Binder Thinner No. 3, Rz 04502. If to be applied over en undercoating of an oil nature such as our Oil Primer* and Scalers. No. 30 or No. 12, the material should preferably he reduced with our Opex Binder Thinner No. 2, Rx 04502. In other words, when any first coat of Opex (Pyroxylin) material ia appliad over an oil paint or varnish surface. either old or new, thi* first coat of Opex should be reduced to proper consistency with Opex Bioder Thinner No. 2, Rx 04502. These two surfacer* are designed for use over either the Oil Primers and Sealer* or over the Opex Metal Primer Red. When applying over Oil Primer and Sealer, the first cost ehould be e very light or so-called duet coat. Subsequent coats can be applied more heavily. Always bear in mind that whan applying Opex or pyroxylin materials over e primer, eealer. surfacer. ete., of an oil nature that the first coat should be put on very lightly a* in this manner the solvents in the Opex finishes will not be present in sufficient volume to attack the oil undercoetings. -- 884 -- 0007-SWP-000011905 Effective September 15, 1927 SHgRWIN-WfLL/AM3 PROOUCTS OPEX SANDGLAZE* SURFACER Res 28708 28709 Is Opex Sandglaze Surfacer, Light Gray ............. $4.25 Opes Sandglsse Surfscer, Dark Gray ......... --! 4.25 5 $4.15 4.15 Opes Sandglaze is the result of months of intensive research and practical tests in our relentless search for the ideal lacquer sanding surfacer. It would have been an easy matter to merely make one that would sand easy by simply increasing the pigment content by replacing a portion of the solid content of cotton, gum. and oils but that would mean the loss of the required elasticity and also give a very porous him. We could not afford to risk our reputation aa manufacturers of quality auto undercoaters just to give the shop a aurfacer that was easy to sand but which we knew would not stand up. Such a nearsighted policy would not be the best policy for us nor for our users who rely upon the integrity of our good name. Formulas were revised: many new raw material* were tried. Finally, a combi nation employing new oils and pigment* was evolved that was the answer to our problem of giving our trade the easiest sanding surfacer consistent with good hlling. non porosity and durability. Tests were made in the laboratories and in custom shops, then on the assembly lines of big production shop*. Orders and repeat order* prove the superiority of Sandglaze. Sandglaze overcome* another objection common to lacquer surfacer* heretofore, that of becoming hard in the bottom of the can. Sandglaze does not settle out in the package. Furthermore, it does not settle when reduced in the spray pot. Sandglaze not only sands easily but quickly, giving a lustrous velvet glaze. Sand glaze is ready for either dry or water sanding two hour* after application. Sandglaze ill therefore not only reduce sanding, the most expensive operation of automobile finuhn^ but it will mean a big material saving to our shops because Sandglaze re quires at least ISO per cent reduction with Opes Thinner. In spite of its exceptionally high solid content you will And that Sandglaze flows out better than any other lacquer surfacer you have ever uaed. The same can safely be said of iti filling properties. Sandglaze also holds the lacquer enamel coats out better for greater depth and tone than any lacquer surfacer that ha* ever come to our attention. Sandglaze is recommended for use over either our Oil Primer and Sealer or Opex Primer. While Sandglaze can be used over old paint we do not reeommend it for this purpose because of its high solid content which has a tendency to lessen its elasticity which it so important for a Binder Surfacer. Sell Sandglaze for application over piimer and Opex Binder Surfacer for over the old paint. The above information appliea on both the light and .dirk, with the exception that the solids will be slightly different in the dark liacguae oTthe smell addition of black used for tinting. Sandglaze it stocked in all warehouse* and be supplied the tra five gallon packages. /- ' *. A ^ -? <5 g OPEX UTILIPS BtACf Rex 30315 Opex Utility Black..................................... \ j- $3.28 13.18 VAOpex Utility Black was formulated Mb tif& ^Snand fog^ytheaper spraving black for "quick paint" jobs. Motor xb.,dealer and aut^paylt shop* specializing in used car finishing want a good AUmg'litfek* gloss blagfe8pay>re willing to sacrifice some durability for a lower material coat. .TJueii WflJt&rj^ offered to meet these requirements, ft must be definitely undccttadA I ripvfrtftf, that Opex Utility Black cannot be compared with Opex coach anil opax 'Ki-Glos* Black for mr.zimum durability and perfect flow. Opex Utility Black will nevertheless give satisfactory service for resale work, but should not be sold to replace our first quality automotive blacks for burn-off jobs. You will note that the package doe* not carry the Opex auto label. Opex Utility Black is supplied ready to spray, requiring no reduction. It ha* excellent covering and good filling qualities. It ha* a high glosa that does not re quire polishing although when thoroughly dry gives a hard film that can be rubbed if desired. Although it is provided ready for use. Opex Utility Black doe* not have a ten* dency to settle out hard in the package. Furthermore, this splendid new addition to our line is gasoline-proof, providing it is given over night to dry, to insure complete evaporation of all imprisoned solvent*. It is hardly necessary to add that Opex Utility Blaek offers extreme value at its low price and that we expect a large volume of business on 3031S but without any lost of business on 31014 and 32001. as each serves an individual and different purpose. Every custom shop and ear dealer using any spraying lacquer will become an imme diate and continuous consumer of Opex Utility Black. Opex Utility Black it carried in stock in *11 warehouses in regulation one and five gallon cans. Lac-C (E) M27-22 -- 334-A -- 0007-SWP-000011906 SHKW}H-WHU./AS99 RKOOUCTB S-W FIXIT BLACK 30316 3-W Fixit Black (Brushing)................................................................ *1.40 *5.00 Fixit Black ' * specially developed satin (Ion brushing black tor general tocchup work and for finishing instrument panel*, windshield frames, gasoline tasks, steer ing columns, brake levers, accessories, and other parts of an automobile body that can be brushed to better advantage than sprayed. Fixit Black can of course be sprayed where desired, taking a reduction of 25 to 33 H% with either brushing or spraying lacquer thinner. Fixit Black will peeve itself is both application and service to possess maximum covering and Siting properties, plus excellent brushing qualities. Fixit Black does not raise or lift over old paint under ordinary conditions com mon to all brushing lacquers. You wilt find it recoats in a wonderful manner. Fixit Black alao works exceptionally well over older lacquer Aniebea. Should a gloas be desired Fixit Blaek can be rubbed the seme as any sprayed lacquer after the second day. Also note that the material should not be gas sanded until after the second day following application. Fixit Black ia new and individual and will And a ready welcome In every auto refiniahing shop. There is no match or "something just as good" on the market. Fixit Black it sure to be imitated but with the proper and immediate introduction of our sales force. Fixit Black it destined to become another Sherwin-Williams spe cialty universally recognised a* supreme. Fixit Black ia stocked in nil warehouses and available in quant and one gallon containers. -- 3H-S -- .-- |l-I III i Tpn--l~r~l--|l I |l||| K~l~ 0007-SWP-000011907 Effective May 21, 1927 Sh k r w in -Wil l ia ms Pr o d u c t s OPEX ROUGH STUFF Re* 28707 I, Opex Rough Stuff............................... .................................. ........... .. * 25 J# 4>tS Send* down about aa eaay aa an Oil Surface'. Oivea a smoother surface for lacquer enamel*. Doe* not acratch or cut through aa eaaily. Tend* to brio* up the (lot*. More foolproof--an unskilled rubber can handle it. Can be applied a coat an hour or leta time. A car can be turfaced while one coat of Oil Surfacer it drying. Doe* not gum up the sandpaper. Doe* not bridge the moulding*. A neutral *hade that can be uaed under either light or dark color*. Economical--A paate consistency that will tand 175 to 200 per cent reduction with Mo. 10 Thinner. For proper application the metal ahould, of course, be absolutely dean, free from grease or dirt. Even greater care mint be exercised in thi* respect when lacquer undercoats are used. The primer must be allowed full drying time. Where applied over an Oil Primer the first coat of Opez Surfacer should be a dust or mist coat to avoid too great penetration of the solvent*. Two or three heavier coats will then build Up a good surface that can easily be sanded to a smooth bard finish. Being made of an inert transparent filler its hiding power is oot to great but its filling pro* pertiea cannot be excelled. Opez Rough Stuff when reduced with Ope* Thinner should be thoroughly stirred to make sure that all the material it in full suspension at all times as it haa a tendency to settle out upon standing. With Opez Rough Stuff. Qlaxing Putty i* not necessary. Before surfacing, gun glaze any deep file marks or other body metal inperfections. By gun glaze we mean covering these places with heavy coat of Opez Rough Stuff from the spray gun. Then apply three coats of Opes Rough Stuff all over the body and then sand the complete job down to a smooth level surface. If properly applied the putty knife can also be eliminated. However, if any small imperfections do remain after sanding these can be filled with a putty knife using Opez Rough Stuff full body. For best results three hour* at normal room tempera* ture should be allowed after application of the last coat of Ope* Rough Stuff before the sanding operation ia begun. OPEX BINDER SURFACERS--LACQUER SURFACERS Re* 28703 28704 Ope* Binder Surfacer Light. ..1 Opez Binder Surfacer Dark.../ 1* 4 SO h 4 89 The. Opez Binder Surfacera are used where an Ope* flniah i* to be built over surface previously painted or varnished, and differ from the Opez Surfacer Light, Rx 28701, and Ope* Surfacer Dark, Rs 28702, in that they are constructed in such a manner a* to have the least possible effect on the old painted or varnished surface. The Opez Binder Surfacer Light. Rx 28703. and Opez Binder Surfacer Dark, Rx 28704. are supplied in heavy consistency and for spraying should be reduced with at least equal parts of Ope* Binder Thinner No. 2. Rx 04502. Under no condition should these good* be reduced with any other thinner, e* in doing so the value of the Opez Binder Surfacer* for use over old paint will be minimized, if not entirely destroyed. In applying over the old painted or varnished surface after it haa been properly prepared, spray on a very light duet coat which can be followed with heavier subsequent coats. Ope* Binder Surfacera eir*dry in fifteen to twenty minutes, but approximately one hour abould be allosred between coats. Do not forget that these Binder Surfacer* should be reduced only with Ope* Binder Thinner No. 2. Rz 04S02, and nothing else. Be sure to caution everyone using the Binder Surfacer* regarding this point. Inasmuch as our company ia the only one that hne successfully introduced to the trade a Binder Surfacer for use over the old paint and vnmiah finish, we beve a mighty effective exclusive selling feature in this particular product. Its use not only permits the refinishing shop to use lacquers without the necessity of using the burn-off in every ease, but consequently enables the reAnisber to turn out e finished job in half or lets the usual tims. and at considerable less expense to the motor car owner. Its use also enables the motor car dealer to use lacquers on uaed car* where they could not u*e them where the bum-off proee** it used on account of the additional time and expense iovolved. It behoove* every repreientativc to strenuously push this product to the nutomotive trade. The Opex Binder Surfacer 1* not in any sente a cure-all and enn not be used where the old paint is too badly cracked or ready to fall off. The old finish miut necessarily be in good condition. Being a heavy pigmented material, e slight adiuttmsnt in tbs gun is usually required. Cut down on the material--have it wet enough to Aow on but not to it trill run. The customary air pressure is needed to break it up thoroughly. The Opex Binder Surfacer offer* a new market to the reftnlshing shop and motor car dealer for finished job* cheaper and quicker, particularly for the lower priced cars and used cars. Lae. C <B) B27 807 --335 -- 0007-SWP-000011908 asamest Sh e r w in -Wil l ia ms Pr o d u c t s Res .9*161 OPEX GUBAR BINDER .''Ope* Clear Binder........................................................................................ It 3U Sa 3 88 Ope* Clear Binder -wet originally formulated to toe need ae a Clear Binder for auto reflnithin* over old paint. It can be (preyed at a clear coat or mixed equal parti with Binder Surfacer. If tprayed clear to terve at a better primer or bond coat, the first coat thould be applied at a mitt coat to prevent any pottibility of railing the old finish. Ope* Clear Binder can alto be uted advantageouily where detired. over a lacquer turfacer to teal the porotity of the undercoater. Ope* Clear Binder it a high tolid itraight lacquer cotton eolutioa with an excellent aelveot mixture. OPEX AUTOMOTIVE LACQUER ENAMELS Rex 31001 31001 31003 31000 31011 31013 31014 31010 31017 31031 31033 31034 31039 31010 31030 31031 31033 31030 31039 31041 31043 31044 31049 31049 31000 31069 31070 31071 31073 31073 31074 31075 31076 31077 31070 3t079 31000 31001 31083 31083 31004 3100$ 31080 31007 31080 31089 31047 39059 Opex Auto White.............. .................................... ............ ' Opes Century Yellow Medium......___ .... Opex Tudor Oray........ ........................................................... Opex Gray Datk...................................................................... Opex Sage Broth Oreen Light......................... .. ............ Opex Hampton Oray............................................................ Opex Coach Black.................................................................. Opex Yellow Cab Yellow.................................................... Opex Victoria Blue Deep.................................................... Opex Brie Blue.............................................. .. Opex Orinoco Vermilion..................................................... Opex Mephitto Red............. ....................... ........................ Opex Vogue Blue (formerly Roll* Royce Blue)... Opex Sailor Blue (formerly Nath Blue).. ............... Opex Brewater Green Medium...-......... Opex Devonahire Green (formerly Taxicab Green) Opex Virginia Cream.......................................... ........... Opex French Gray .. .. ....................... Opex Sahara Gray._____________ ______ _ Opex Buckingham Oray (formerly Cadillac Buck- Qta. Opex Phaeton Blue (formerly Overland Blue)... Opex Crett Blue (formerly Packard Blue)....... Opex TanuaTe (formerly Chrytier Biege)................. Opex Manncqum Blue (formerly Marmon Blue). Opex Suntan................................ Opex Paradite Green...................................... Opex Jungle Green___.................... Opex Cabriolet Oray..................... ...................................... Opex Peerlett Oray.............................................. Opex Taupe Brown.---------------- -------------- -------------------- Opex Cleveland Cream____________ Opex Panama Green.............. ......................................... .. Opex French Mauve............................................................. Opex Mauve Olow....... ........................................................ Opex Rita Blue.._______ ________--.........____. Opex Chateau Gray--------------- ........-------------------- Opex Arabian Tan .............. Opex Surf Green....................... ................ ......... Opex Coburn Oray------------------------------------------------------ Opex QIacier Blue............................. .. --......................... Ope* Tuscan Tan........................................ ......................... Opex Cameo Cream.............................. --....................... Opex Palmetto Green........................................................... Opex Lichen Gray....................... ...........------------ ... Opex Thrutb..... --......... --.....------------- - Opes Caledonian Brown................. ................................ 1 T6 Opex Burgundy Maroon (formerly Windsor Maroon)................................................................................ 1 Opes Chassis Black. It 00 T 00 2 JO St 6 80 00 2 IS >336 <i 0007-SWP-000011909 __________ Effective May 21, 1927__________ SnmmVtlN`WlLLIAM9 PRODUCT9 MOTOR CAR STANDARDS Thii U * supplementary tine of Opes Enamels, Automotive Orndc. reedy mixed; to meet the demand of our trade a* far aa possible for tbeee motor car standards chat have proven moat generally uaed by the motor ear manufacturers. These Enamels will not only enable ua to take rare of requests from Nash. Moon, Dodge. Paige, Peerless, and Chandler car dealers for these colors, but will also en able us to solicit business from many other car dealers whose manufacturers use these colors but will also enable us to solicit business from many other car dealers whose manufacturers use these standards on various models of McFarland, Lincoln, Hudson. Chrysler, and other motor cars. It will also better enable our Ope* shops to take care of their dealer work rather than necessitating turning to competitive sources of supply. Rex Qt*. 1s Sa 51054 3105S 31057 31058 31059 31060 31061 31062 31063 31064 31065 31066 31067 31092 Opes Gun Metal Blue........................ Ope* Yale Blue............................................ .......................... Ope* Kensington Gray............ ......................................... .. Ope* Ambata Oreen............................................ ................ Ope* Lotus Bine............................... .. Opes Sea Fog Oray............................................................... Ope* Ocean Blue..................................................................... Ope* Algerian Blue............................................................ .. Ope* Marine Blue.......______................ Ope* Silver Gray............................................... --_____ _ Ope* Fawn Gray.......................................... ........................ Ope* Marmoneck Gray....................................................... Opes Mallard Green______ _______ __________________ Ope* Moon Oray............................................................... I 70 *00 31091 Opes Royal Maroon. II* T 00 8 80 These are the IS popular colors that aaks up this aaw line, together with the makes and models of the motor cars using them: Cun Meta/ B/ua--31054 Ford Open Models Fa/a B/ua--31055 Nash 227 (Upper Section and Wheals) Cotut B/ua--31059 Buick Chandler Big 6 Sedan Chandler Special 6 Sedan Chandler 31 Sedan Velie 60 Coupe Ocean B/ue--31061 Oldsmobile Roadster Oldsmobile Landau Sedan Paige 6-75 Cabriolet Peerless 6*73 Roadster Lincoln--Marmon---McFarland--Moon Touring--Gardner S>7var Gray--31064 Chandler Light 6 Sedan Chrysler 80--Roadster Lincoln--Franklin Fawn Graf--31063 Paige 6-45 Brougham Ford Closed Models Moon De Luxe Roadster Moon Cabriolet Moon 2 Door Sedan Macmonack Gray--31066 Dodga Special Sedan Moon Gray--31093 Moon 4 Door Sedan Moon Series "A" Ambata Green--3105* Peerless 6-90 Sport Sedan Gardner 8-80 Sedan Gardner 8-80 Roadster Auburn 8-80-8 Moon Standard Roadster Algmtian Btuo-r-31062 , Chevrolet Sedan Dodga DeLuae Sedan Paige 6-75 Coupe Peerless 6*80 4 door Sedan Peerless 8-69 Custom Sedan Esses * Coach Lincoln--Marmon--Chrysler--McFarland SaaPtgyGi'ayUs 1060 Oldsmobile Roadster Oldsmobile Landau Sedan Paige 6-75 Cabriolet Peerless 6-72 Roadster Moon Touring Lincoln--Marmon--McFarland--Oarduet Marina B/ua--31063 Nath 270 (Body and Wheels) Chrysler SO Sedan Psiga 6-45 8edan ' Paige 6*75 Sedan MoonSeriaa "A" Ford Closed Models Moon 4 Door Sedan AWwJaa tiA<4ala Jtsnsingfon Gray--31057 Nash 221 (Lower Body and Wheels) Nash 333 (Body and Wheels) Hudson Brougham Peerless 6*73 5 Pass. Coupe Willt-St. Claire Mallard Graan--31067 Nash 265--(Body and Wheats) Nash 268--(Body and Wheels) Nash 334--(Body and Wheels) Nash 335--(Body and Wheels) Chrysler--SO Coupe Royal Maroon--31091 Ford Closed Models Lac. C (*) B27 807 337 -- 0007-SWP-OOOOI1910 Qh k r w in -Wil l ia ms Rmooucra OPEX HI-GLOSS BLACK R.|:,-n V t,: ....... Qt. S9nne; Opex KI-Qlo* Blaek.............................................................. i TO . Is . . S* $ 00 6 *0 .We. ailknow tbst anyone can make gloss lacquer by merely adding (n, such '** do in loot of our Opex Industrial Lacquer Enamel* and alio our Brush ing Lacquer*, but then the film it not a* tatiifactory a* to durability, particularly on outside expoture a* our Opex Automotive Lacquer Bnamelt. No one so far at we know hat developed a Hi-Clots Black, except by the addition of sum. that will withstand the rubbing and polishing operation* and outside exposure without breaking down; which therefore means that this gloss it beins obtained at the expense of the product. Opex Automotive Hi-Gloss Black is formulated identical with our present Opex Coach Black and owes its gloss entirely to it* method of manu facture--a development within our own organization of which naturally we are very proud. Inasmuch as tbit material it formulated identical with Opex Coach Black, and because it will require no polishing or at least very little polishing, it stands to reason that it should have even greater durability because in the polishing process a certain part of the film is rubbed off. Where necessary, Opex Automotive Hi-Gloss can be rubbed, but a longer time should be allowed after spraying before rubbing than with tbe present Opex Automotive Lacquer Enamel*. Opex Hi-Gloss Black flow* out smoothly and offer* even greater resistance to blushing, having a very high grade solvent mix. The solid content of gum, cotton and plasticiser is the same as our present Opex Coach Black. While added gloss always tends to magnify imperfections, these imperfection* do not show up to any greater extent. A* in the use of all lacquer enamels the char acter of the surface being finished determines the quality of the final effect. A well built up surface gives a good smooth film. Reduced 129 to 150 per cent with a good grade of thinner like Opex Binder Thinner No. 2 or Opex RE-PLOW COAT. 04518, applied wet enough to reflect the gun in the material being sprayed, give* result* that are a revelation in motor car finishing. Too much air pressure causes orange peel. A slight adjustment of some spray guns is necessary, cutting down on the material flow. Opex Hi-Qlos* Black it especially recommended for finishing fender* and running gear eliminating their removal for the dipping end baking processes giving the gloss without polishing plus the well known advantage* of lacquer. Auto paint shops and motor car dealer* specialising in "quick paint" for resale or used car finishing will find Opex Hi-Gloss Black an ideal material, as it gives them an unusually durable quick drying glossy finish without the expense of polishing- OPEX WHITE GROUND Rex 31053 Qt*. Opex White Ground................................................................. t TO 1* 6 00 5a $0 Opex White Ground was developed particularly to provide a solid white base where Opex Auto White is used for finishing hearses, delivery truck bodies, etc. It covers solid in one coat even over darker undercoaters. It stays white, saves material and labor. Build up the surface in the usual way with your primer and surfaeer allowing overnight after the watersanding operation and then spray one solid coat of Opex White Oround and two coats of Opex Auto White and you will have tbe whitest, deepest, prettiest white lacquer finish you ever saw. If the pigment ha* settled in the bottom of the container, pour tbe free liquid off into a clean vessel and stir the remaining portion with a flat paddle to a smooth soft mat*. Then add the liquid very slowly, stirring constantly while adding. Opex White Ground should he reduced with Opex Thinner 125 to 150 per cent. White Opex Binder Thinner No. 2 should be used for best results, it mull be used for thinning where epplied over oil undercoaters or over old paine. OPEX THINNERS Rax 04503 la Opax Wader Thinner He. 3............................. 2 40 5a 2 30 30 gal. Drama 2 20 SOgaL Drama 2 20 TUs thinner must be used exclusively where any Opex eurfacere, enamels, ete. for automobile work are used over either oil undercosting* or old painted or varnished surfaces which are being prepared for a lacquer finish. When reduced with Opex Binder Thinner Ho. 3, Rx 04503, better results will be obtained under certain condi tions. namely, better flowing, top finish. A 100% solvent thinner. Quick drying end excellent Bowing qualities. +Mm/&t/N=WtLLlAMa '+PKODUOT9 LACQUER THINNERS No tabt the (Hr i mm we arc net eeUinc nwre lacqncr thinner it baeauac n m of thay^ooftparmwUhi t ;.-.e c m) Wltii'^ppli nice .' OQBMal redaction RitfaDpex Ttittmrr . a puaitieo tact we --H bet o w b iiPD part ofae Vnitt&e of tbiaaar* Wnameli With the qtwUtraod pirice we hove ee OparThianar of |*H">** VHn, tlMft wa 4o oC~ I orquar ftiomah - - ;?! '"*.!*. :;*'>;= '- /Be a Spedeliat to. Your; .Trade Wt dnet 111alii llu naili bocauectheya QOt'faiPw tfae-diferaBce Bhlwi ttili I* tto their attenihaior.until they nm tat' ibk aad arc I gafcfnj forbeatarthinnari.aupNAiaa iffa< (fio to baopmc tatimfftiiyacqnattlM dagpiflUBwri *n onaaertnrailimal lad aalee campaign- with thtiefl-taipi*tanMtflflr,)T<nrqnBr til BW|in IJiin tnnalalii anil lir atilnTii InnlmpiiTiBi ai an aiifliialllam) iW| loyoo riSL^v . __,a-VtnI^er lnHiie QteepThiimer Can MaatbattLctta thrr an tiityhif Tarring- tldirmur fit lew lliaa _____ nw*waijN.awbMi-'^eMat oeffttbtewaeOthulaemr*!ind found.it wee aotfcfcag bat (t Tbeae -Vt_V_V_t - "^TT_i_f_._fl_n_i_n__U_n_ t_ Hit ^ ---rt as "bootlor.tbtananT-^Vou can oaetty WP adulwwiad-aad ttrwaca wHHuiyrltttla'appeetanlty 1 ` * TtiTir*^* '`Tin--r am*------ minima eltl tilemr Ibr Opez Enamelr vrj*^-: " " -.{'T T.-.-ra > KZZT.ir. ii :f .Prz- Obmyoo wee * gfiiontffOiez4tato>' , imke aiMd b (bade japnfjap^oaa-j TtemerElppetota3tattto]Mpo(tah? atottotivesaameti tepraeboaityAhe 'mUr I theimulta aatorallj'ipraamr Yange'af the aolrmttr^dnoo-: x \ * * . \w vw w o v.fca -H^tekL afaridefc wa-mt IiaimM ttfBeOdAca r. t* /V si ^ How caa email wawimoi afford to nee cheap thinner* when the trie production ehop* do act feel that they can afford to take any chancre? Fiaber Body uee a thinner that it a MUIe cheaper than oar No. 10 but they ftnieb off with a flowing thinner rimiir* to our Re flow Coot. Ford and Dodge and other large producer* use a thinner that it even better than our No. 10. l-oc.-C (B) Pa 7 137 -- 341 -- 0007-SWP-000011912 GHMRWJN-WILUAM8 VPAODUOtB rJU.)/. i 0007-SWP-000011913 <6*ffWW*WUJAMSURAOB<*CB How Op# Hi*.AfflWPtyffc Thinner* wn!- t *`**t **w' %*-" '*-n% ' BfaaenM Ivapsntad Kwwratid Bvaporatatf iag vast Na (kdisutas) (Mantas) (Manta) (Minutes) Teat - fltreattb MTT (*): 'Cook's ' 4510 mTM jfPOQfS) niod-< 4500 .$04455111* 55-.. ; 3$ / 37 . 55.i 100 , . - , ->;-145 iHnw... ^ 409-.. ,. . .450 .......77 .. 117 . ... 153 . 53 .4 : 3 > o-v4 . 35 40 43 50 50 . .;"34' . 100 , 157 130 145 157 1*5 300 * 3 . -.3 3 - li. >:3 2 '3 43 45 100 158 33 45 . 45 SO 104.. , 105 v 113 IM-i . ISO 150 - 2 3 - 2, . .1 , * ` * '>? ' ' -* . 4 55 153 100 1 ,,* . t4> .1- S3 153 M0 11 55 ; 175 . .. H l. 1 * .*<., -I-,.. .., 3 .w, . J *. - i - -a.-a... 8 i: iJni"- . .'RyRporptlon /;d . **n ; l.r-r i. .fha fleet ectaan shows how many mtoatat H take* for 55% Of eaefe'tHingr.Vo ovapdcetc. For toataace. 55% ef No. 5 Wtyorim ip 55 minutes; but hi the cast of Reflow Coat. No. U, It tokaa 55 mtoatto tor 55% of tbia thtorwr to evaporate. 50% of No. 3 thlnau cveporsts* is 74 minutes to comparison with 175 mtontea tor Reflow Coot. . M0 minute* to the maximum time allowad for mpeatiea, oa shown to this chart, to yen can draw your own oowcloaKw ea to the faal flowing pot at the better grade* at thtoap. T . ' Atroh tonoid knew, aBeyaporatioeteet.it nadeto detetsUh* tiwyStoaf drjdngof tte tUmr. Aqidek drying tbtoner will toot pomft flcM# to flow out aa wBoOthly 1n*dVet net "orange peel'* as a slow-drying thtfmrr wUL We tfaeftfOfstagard thc.erapor- atioB taet aa aa important owe aa it tells us widerable about the ban rerietanee and flowing quatttioa. Thtoacr* which are known to.be food thtopon to actual oar will to- variably ahow up weUto thlicase; alsoebeap tb^aen wbicharj bC knows inferior,quality 'wQl al^aaraabew up pooriy. i" ... ' .. ... '<! ; >>< :* --.*l'. - tU-.C r r <. ! ^>jqw'V. i ... BlHOniqg-...- mo . }.: c. v*. The btaahhiK tart, aa the name impliea, determines the blush nsMat qualities of the thtoacr. . lh |j.Vi -,:n i 't'-.-if'. Solvent Strength li::; .'isnuvi? c ! :: . -l t Sot !'.' i "i:r> i , * .. **. niareftlM wjrant-sTrialh last. aa.tbej*ae,ihdfeataa, tom^evtodetmmtecitba adeem WT.caeliUfW aJhtaorr^.'ItteU* ws,the.nlgtiveea*oumof eotoeotiaad new solwetiptoait. Jurt} c* .vjirr ( !;'> tv-f'J.-: r:;:r : - -v li. nv<'V,,{. ; 1 ,IH t <( * own; 5/*? tfltr.i.i- * isnr.rriT rsoO lv t : IlU'.-t;- Bflhmce^ Farhiulae . i :%<: I v.'s'- r. V, r. ' .r` -. in' Hint.'. VhB r.>-d rW|the baBfliiie of ^btoahtop taat? and Sotraat etftotb'' No.',l`ipaicatMvttut Wifrari tiiiM'end'Mo. 5 theWwsot poerikk notes.^la atudjdqa this chart, you' trill met that ooe thianer may ahow up well on the eeaporwtioo test hut reciter poorly on the btoah- tas teet. A thinner may atoo show up coed oa both the Mushtae and evaporation teat but poorly oa the oofewnt strength test. Oa the other band, you will note that tome thin ner* ahow ap wall oa the.atoraat.itrmitli.CTat butiarnjcm oa the rote at evaporation oad btaab raoielBBce. The'tooreynu aaa&eeOpea Thtariera, keeptoc to mind tbotftdltoc prteo to comparison with ether tftonrra sold ot a similar price the mere you will become ....................................noteatywHhe beat botoarod fdomuloTtoftdlvetbekjade Itoaraivutorrfnr.abe^mooay cbmt ady ottrr Mliitorr-oa^ UaedWt^Wat'toeTtbritoBto- --ttUftu ttddMn tbac>ee slvtoc'aa''ttoe wwat'trouhM ea^atoa ta'ypar taHIBWyrwfldj fliPaliakBurirbiti propoaitloa aadtiiaudeuftaeBa'arpeta WM^iy^ mflSarieaelhtUL ttfltohltyttoaUaptoct^ ^b iu mh i nniiinmrftM * "- rirjMd7 woniTo. .y TUl ? s $k Jrr-' Ae a Hpirol aani|ih, take Dueo Thinner No. 5514, which is probably one of the biggest iadivitoial affiai lacquer lliiiinaii oa the atoricet. oad Uch to sold ot a price hither than Opes Thiaaer No. 15. You will god, however, as p matter of teet, that Duco No. 3514 mere tloacly opprualmkteo'our'Nd!* TlitonB Uuai'Nd. 10. No. 3514 ovoporotea very foot and to madiwwi to Muah ceatotaat uiupertiM aad low in advent atreactb: whereas Noi'lO 4kaadnaridocabty toM rwte of evaporattoa wad shows' up *8ywdlWbwfttibhah odfl iliaaitoraaiOi toeto. `Pueo 85351a Very cSdeete foemutoQpa`toW450S> the flow and loaajbalaewqusil/buttbe aaUtocprice betoc UtheCtbarlbos' - vTbe`aaorvyod aadyae the Ope* Thtoacr poopoaitida thejaOfe ydtf become add otatte faetHhat ssa hssa wa uwboatabls nembiwtUon. If we are toatot'toay'tbtoaar bueiaewoa prioak-la baeaaaa wui mistomwa do not know the toaico forthe 'diawvact jhltfae price hf Utoaoi.''1WHi,piwlj pto proposition wetoeve towikioM'Wiinaera too--tort we do aot want to sell them--at least until the customer knows exactly wharhets buytot- Lnc.-C (B) P57 -- 343 -- TM .jjuunw.tvisTweasowm 0007-SWP-000011914 &f9M*#n&W*CUA*(4'VP*ODUCT* rwnnirll nftifeiytfmtoLrtttff tftoM'No*. W )&&%%&& salf $f tocjqipetffhtaaan^j't willI ovttlhinaas-itbbrir Immuneo!l eecrets to greater detail. !?) *;). l---*wj*iv3 .3 1'^*> )*3 '- - >.- *0. 3 Thinner ' :* '' ':..* This thtonrr mi dwibrni e tM basis of 100% solvent property and without the-use of oar bo o -to)vests which of eound hr* detrimental to far as application over old print is concerned. There it ao toluol. fceafcol. or other hydrocarbons to this formula. No.' 2 Thtooer was designed for use where shops detiretoget the very best Such (loss fiolah with a minimum amount of rtibbtog, and we have even found it applicable and sold to lam mastittos to as large an organisation asNadb Motor Car Co. for their Mgh glowwork ontaSsbee. aapacially on wheals tom they did not care to rob the finish. * No 3 has been one of our leadenview for the tost three yeors and is being todtoted by e rant many other companies. eves to the extent of ratline theirs "No. 2/ There are great many Opa users who will use nothin* else, and it has to be sold by salesmen on its ability to do the fob and not on price. A large amount of solvent present casket positive that the cotton, gum, and oil lay-out in a homogenous film, and not either one of them separating out before it is due to come out of the eolation. With extremely cheep thtooers, ertentunm the gum is precipitated out a few moments before the cotton corns out, ao that you really have two different films, a gum film and then a cotton film on top of it, although at times it is just the opposite, and the cotton comas opt first, with the gum coming cot Inter, all of which gives tnimproper film, so for ae adherence to.matal is concerned, flow, ffteee, ate. "No. 10 ThiiuwrP ` *:t r*,'t No. 10 Thtoner is comprised of about 50% sohreats cod 50% extender. The solvents, however, ore very high boiling solvents Butyl Acetate Butyl Propionate, Amyl Acetate, .etc,,-with the irifohnum amoont at aMtom boitor.Ia the non-advents part, are use only the highest boiling Hydrocarbon Xylol and Toluol. Ve wood iketot, WeL tr dailtf products ere ueottto ytthsr of these formulas. . 'No. lO Thtoner represents tbe best formutotiorrfor'the money that, we can produce. It aright tecarcat you to know that there is tow thao 9% average profit eh this as sold at the present list price, and If we cannot make |% on a turnover on our thinner*, it is because our aabemen cannot sell them ot the proper price, because we have already priced them too tow. The use of an inferior product farChinning carries its own reward the same way as letting down Old Dutch Enamel srtth'gasolinc as against the use of turpentine. Sell Your Proposition Hi;.-.-!', V.'' itX'nU-i* Ask your Opes accounts why they w p !1 good lacquer with cheap thtoner. Thor oughly expUtoto tbamaitar tiMPy shouldnsrOpos Thtooefifor Opgx'fffwWfHs tb-dbtain tbe iaupsi karnainj and batoneeto fbcgmU-'v'Convtoci thembf-the that Opei'Thlnaars have a larger proportion of solvent than others sold at the same price, so that they provide a proper factor of safety for our customers and the better the thinner the greeter the factor of safety. Cenvtocs them cf.tfae faqtghat,book of every gallon of Onex Thtoner stands a chemical and technicalk&f that otha- cbtripnniea cannot match. This group of trams toonres a nudity and uniformity that cannot be obtained through other sources of f./'To yoj&Vocuati this shpold moan the dlffcrcoce krtwwn 'taking .t rtiurr and ~:M**mm**TM**#. **;: r-,............ Jrl ftoifi,v>'?c'.** bos gniCn-td s/Jj it-- {urn A : ,i w n,dj 9m<* ltdl Km> '!. .hiihi! up< 9.1; v.-* ttr*\ 5.\j -;h;j. nuus-uiqsvs 1o wr. ynillst nn j bnim ni Oll,ft>f-,the' ``c ! '>v' W*-' .(ufliAn jugw i?Sv *Tk!RB*i!T v>f*sJiesi rirul.l tom- smojnd iiiw i*r\ mo .';' '1 *: -y v r if M-*t tntrnuti *s(i>r> fl;--/ rv ^^nlhlPasettltofiqrr.waals to maboihw.gradhfonntlFonnautott1iraami>afimant tliar JWtjUaetoatiltoHfWP,fo oomnarison trithtoart wrioti. ,pu caantoo explrin thotterwiU <*.jget,aaifecm epd titgh qoslfty wv.matattols unlrw hehiros.a.rfarmlar to>chaek all sbip- Atoto.,-j-WigPUttl4e adventhouse.is.pcrtriltog Polyana to drums opd jnhhsr* natvndulm ate onsfiy. "-- ---------g fiiinrlkin n^wiftTrfar Tmrr tn^lr --d that constant cm* to mixiag is required. art" ir r~ IC.-d-.-iq . n..r. . *! si*.-. >lc-r fufwHx v.o-ci'Ojir jti; l- i *: .1L,>l< .<-K <>! t . ' .>H-i ... Ilbet Tcfide'ff Reqtt'irmntgY -- '#;ur'i r nil'-, rj, /. .- rttyjjiu^taa^rmccrctuhqfwndwisainig. thmpar.ftm dscidatfas qnallty of finish required tor .the .portlrwlai fob hand., .,Than,_use. vbur baat^ndgnit to recoaunandtoc-ths peq| member the line frasafisMl to 04500 mpreamts gradually tocrcaaad i batter flow, better blush restoring properties, etc.,esthe selling drip objects .will pot foetiftr htok.prica thtonars.iTOn the other i__,___________________ highgynda funiture ifomaial a thtoner .which will fosult foe quality, finkh. Large outfaces n^obd Aowfoa thtonar to order.to have a. minimum of. "orange,peel" and spray dost.. ood flowing tUnammoult ta efoswr labor coot because tiny require towmh&w and sfijifog than yWtcheapHilnnrn are uasd. -W 0007-SWP-000011915 SHK*WlN`WlLUAM3 PROOUCTS No,p*nzo) in Opex Lacquers There it no benzol or other toxie ingredients uied in the manufacture of Opex Lacquer and Thinner. Benzol is a Rood non-tolvent and its uae would alto permit a reduction of twenty centi per gallon in the cost but when it wet found to be injurious to the health, its uae wse immediately discontinued. It is interesting to note that the original work undertaken in Washington, when the effects of various solvents and non-solvents were carefully and definitely determined, was inspired by our own President and the reel back ground and investigation was instigated by our own development department. The initial report waa furnished Mr. Martin and forwarded to the technical organisations of the institution for criticism before printing, so that before others in the finishing industry knew about the effect of Benrol (the only material that proved to be toxic) we had elimi nated Beruol and substituted Toluol, a coal tar base product. We know, however, from examination of many other thinners that .the majority of thinners on the market contain Benzol. Ask vour thinner prospects point blank. "Do you want to use a poisonous thinner in your shop?" Durability Scientific tests have definitely proven that the character of thinner employed has a direct bearing upon the durability of the lacquer film, although the solvents have no per manent part in the resulting film. The better the thinner, the better the film. Warehouse Stocks Good sixed stocks are available at all warehouse points. In addition there is a reserve stock of better than 20.000 gallons of Opex Thinner in the Chicago warehouse at all times. If necessary, we can turn out tank cars of thinner on 24 hours' notice at our new thinner plant. Start right now to justify the investment the company has made for our Opex accounts and do a selling job on Opex Thinner that wilt make our competitors look like . back numbers. No. 5 Thinner Although our bast recommendation favors No. 10 Cor new work and No. 2 for over old paint, whenever you run up against a thinner selling for less than No. 10. sell our No. S which is a mighty good thinner, for the money. Over 50% of all the lacquer thinners analyzed by our thinner experts have been comparable to No. 5 and in a great many cases only equal to our No. 3. while No. 10 is to be preferred, of course, sell No. 5 where they will not pay the price for No. 10. No. 5 can be substituted but it has a little stronger odor, is not as resistant to blushing, and carries 10% more non-tolvent and 5% less low and medium boiling point solvents. No. S represents the average thinner sold by competitors but at higher prices than ours. Study the evaporation graph and chart, and then eaah in on the added value represented in Opex Thinners. Thinner Co*tg Increasing Corn,- barley and wheat are all on the upgrade. The higher they go, the higher the raw material coat of solvents. Our coats on Bthyl and Butyl Alcohol have both increased ten cents par gallon in the past few months. An increased tarifi wall on Butyl will cut oft importation and thus raise the domestic selling price. All indications point to further increased costs in the purchase of solvents and the manufacture of thinners. Our thinners are now very closely priced, so if there is sny change in price on our volume thinners (2.5. 10 and 3) it will be an increase rather than a reduction. Confidential Data Plaaao treat this dstii/sd information that we are giving you in thit bulletin as etrictly confidential, for your own persona/ informa tion and use only. Preserve thia bulletin and do not take any cfiances of it getting out of your hands. Lac.-C (S) WT -- 345 -- 0007-SWP-0000011916 &Hm*WM*WtLUAM8KP*OOOGTa onxtHiNseks .:J >*,!. lv * ' 1. ..It i- !..r . . .... ; U.*r.s*? ' u. . ! wifipluiiwif the Jbnfletag data ta laoquer thHwwr ad ao acta bm tki (aopktc .atari uu tfai* vitally Import--t wry all together fur ready rafsreaeedatbe.Opae<prtee Uat nActeo-- bteinwa, m aw reprinting the Utamtaettag tlcteaawdl <v fM&aai- a# ths gbsmlealPioducti PapTtimnt ftht man diiaitiy iwaMUM for the nmtMaof ;Opa> Thin--r). .* At the present time uiinpctlUai U vary keen in the ante of Ueqacrthinacn and we are boating dw a great daal-regarding tow priced oompctltivt ttknai. - la tria that a* way obtain and bald wg ahare of the thinner bmlawi, it ia important `tMf the uiwsctimailii abo calls ea the trade kamr amnclliing cheat thinner* ia general aad h able tedtecncstateffiamlly the variou*piupenla* andrequirementsrfthinner* Thiaia particularly tree ia drslmg with large cmapaaiaa where the buyer frequently calla ia ene of their wen who u varied oo laeqaen aad thinaeti to talk over the proportion with the inaaeamatlvi- We do not helices itnecessary for the w piaattirative to haow ell ehout our thlaaera chemically, hot ha should have e good practical knowledge eo that be :wQI act ha pWlrsly in ths dent when each aa owed-- aha. A lacquer .thinner ia mtetureqf volatile solvents aad aonwolvaaia, which ateatt ia aaed fee reducing r iWimiM down a lacquer or a lacquer inamri, The term aolventa ia tbia caae rafera to tboee liquids in the thinner which are capable of dtaeulviag nltio-ceDnloae or eottoa and the term non anlvanti deaigaetm thoae liquid* which will not diaeolve nitrocaOaloae but are need aody aa eiieiah r or diluents, The following are the mein aolventi aad aua solvents need ia oaf thinner: The eotreati are easy) ecetstc.hetyi prophmete; emyf propionate, butyl acetate, ber- MatL heyalln. ceDoaotvc, aad ethyl acetate. Tbeee are all sipandss aolveata whs 'the CCBBBttan df the ImK ftASMd. end thftif tUE ia ihnaaalac Hitba. m Mmee, tMMM ttemttf the thinner. , Thenon-solventsarceatylriooboior rrifinod fuadoU,.butyldec teL toluol, sylol end special lacquer naphtha. The firet two are quite sxpeofivs materials costing about the same aa die aolveata. The loot three are comperetively'iow in price. Both the eelvaate aad aoa-eolvcnta have their parpoac ia the thinner. Space win not' permit here for ua to go into detail g,|*|ng the purpose of each of the varioua eolveata and non aolvapta It ia really not esaentid to the story. Merely to know that there are two genital rleaalflrilimu of raw meturiela aad thet the preporuortag of tbeeerww material ttoatrula thequality, aad past la eU that iaaeeaaaaryhate. - ' '' lathe ftrstplace.'ittBuet be understood that sthta&c* can be made ef very lov priced ra material* and at the name time eppeer on raeual inapection aad tasting te lie amid to a better qualitythianer made from higher priced advents. What we maaale that nates* one la ea guard, a rhaerf thianer might appear to be detag the work sstidectorMy, aad it only fibpears'ihte weyeiiseurthe mediums are extremely fevcrable at that hat.' - We neve known a uawiher of wbere.it bee worked out exactly tide way end the aame thinner under diderent rendlltene. enefa ua more humid weather, did not do the week nearly aa well at the better quality thinner. Aa a typical example of -- extremely cbeep^thianer. one could mix together three parte of gamine or naphtha and one pat cf ethyl acetate aad have e wxaued thiaaer, aaeHagJate thatnW centopm gdloa. *>Thte thinnermight get by In e lew caeea eepociaUy whereit/ia need,with o high quality lacquer orsosmel to which there tea rich mixture of bjefaboUtageolauata tOjearry eking the cheap advent aad non mlvant in the thinner. But thtt^thtaner would mrvar work under average etmoaphoric waflthoa and with'an aiaan ^ttlpltaoqweri Kf..-vr .. ' In codtreat 44th thi*. one might mix together A, 8. or nact high grade high bollmm aolreata aad nuo-eulruts, aad have a thinner ia whkb the raw material* alone would coat ciouad 13.00 per gePoa. Tbia thinner, if the aolventa ere proportioned correctly for proper drying, would of couree wortc satisfactorily under all conditions end even with very cheap Ineguen. ........................ <- It moat he thwafura underatood that tUaawa can he anode very cheep or very ex po--ivc. and datacUoa-le not ahmya ewy nairartfae tbhmar ia taetnd out under nil condi- ttaneiawbtehitaaigt.bmtbioe.una. a.d..nt'- ... ....... '--------.................... ...-- --T f-- irir,-^n-m^ifTreH-r that ttir ThHinrr mint hr made to do a rerteln wtetk. nlt mart do thto week aattefectartty aid to the nrfnaliMi of each dlHIrultiea aa poor flow. Muabtas. wavy film, poor gloe* adeneive odor, etc. Theee we the firet requirement* and wo, of eenrae, dw iawartaat ooe*. A eaeend requirwaeat le that the thhmrf meet be formulated et the lowest poaaiblc ooat without impairment of the quality. The eeeond requirement ia aleo awtatiel if we are te compete eurroaafiiHy where price ia aa important conaitfcration. We have dene n greet deal oflaboratory development werfc ia the oompounding of our tklwiare aad ia comparing thaw with other thinner* on the market. It might be of intemt to show here how thia eomperima ia made. We know that the real teat of thinner ia to determine beer it work* out in actual practice, such ea in spraying cots bodies or other large surfaces. Laboratory method* of testing mean little or nothing unices they can be verified in actual practice. At the aame time we have teamed from icpultmt that It te very difficult to get a fair estimate of a thinner by simply spraying a large pane! or even a large object like an auto body unles* the operator who makes the comparative test ia cgueately eareful in certain that he handles the two rhinnan caaetty the tame aad under idantically the aaaw mndltiwu This te not eery to do ea the personal dement eaten iota the tort quite etre^ly. One operator -W- 0007-SWP-000011917 Sf**RWfti-WlLLtAM9 PWWCT8 will yet different results than another operatbr' Wben'ushig the Same thlndef and'ohfffer supposedly the same.conditions. We have at. different tinea tent out sample* of to various representative* and customers for them co'tesr out and report back to u*.. The report* we have received have been on a whole very contradictory, indicating that simply spraying a panel or some such object it not an absolutely reliable method for judging a thinner. Possibly the slight variations in handling the gun and variations in humidity mr^ temperature account for this. On account of this unreliability we have developed some tests which give ua very accurate data regarding the thinner*. The test* have been worked out very carefully and will check closely when repeated. We have found that thinner* which rate high in these tests invariably are high quality thlnnner* and rate high in actual use. It is only on this last condition that we are willing to use these tests in judging a thinner. The five following tests are the tests we use in obtaining complete data on a thinner. No single one of them, or even two of them, would be considered sufficient for passing final judgment. It is evi dent that a thinner might rank high in one of these tests, for example in the blushing teat, and rate very poorly in the other four. A true value can be placed on the thinner only after all the tests are made and each one taken into consideration in rendering the verdict. 1. Blushing Test This test is made as the name implies to determine the blush resisting qualities of the thinner. The test is made in a very specially designed apparatus where 30 samples can be tested out simultaneously. The apparatus consists of a chamber, cubical in shape, about 3 feet on a side. A thermostat automatically control* the temperature very accurately to within one degree, and the humidity is controlled very accurately.also by regulating the amount of air introduced. Sprayed or poured sample* can be introduced without opening the chamber. Very reliable data is obtained in this test, pnd this data is extremely valuable where a thinner is to be sold in localities subject to high humidity and lacquer blushing troubles. 2. Evaporation Test This test is made to determine.therate of drying of tha thinner. It ia wall known that a quick drying thinner blushes much easier then e slow drying thinner. Also a quick dry ing thinner will not permit the lacquer to flow out as smoothly and- without the wavy "orange peel" effect as a slow drying thinner. We therefore regard the evaporation test an important one as it tells us considerable about the- blush resisting and flowing qualities. Thinner* which are known to be good thinaera.and hove a good reputation in actual use will invariably show up very good in this teat. Also cheap thinnert which are of known inferior quality will always show up poorly in this test.- In making the teat, an analytical balance and special weighing dishes are required. The test is absolutely worthies* unless extreme cere ie taken by the operator in making hi* weighing*. Some experience is required before the test can be made accurately. Duplicate samples are always run and unless the two check within 1c'oi the data is not accepted end the test is repeated. 3. Solvent Power Teat This test, as the name indicates, iamade to determine the solvent strength of the thinner It tells us the relative amounts of solvent and non-solvent present. The test is made by dissolving a specified amount of cotton in the thinner and then determining the amount of e non-solvent, toluol, required to precipitate the cotton out of solution. This test docs not identify the solvent but in conjunction with the evaporation test and saponification test, we are able to make the identification quite closely. The only value to this test is that it tell* us if the thinner contains an excessive amount of non-solvent and therefore gives u* an approximate idea of the raw material cost. 4. Gloss Test Some thinner* are known to be especially good in retaining the gloat of the enamel. Usually a thinner which rates high in the evaporation test and solvent power test will show up well in the glose test. However, this is not always the case, and it is advisable to make this test along with the other*. It is very simple, as it is made by spraying panels about two feet by three feet in tixe and noting the appearance of the finish after complete drying of two hours or more. The best results are obtained by making a comparative test between the thinner being tested and some other thinner of known quality such a* our No. IQ or No. 2 Thinner. Care must be taken, of course, to see that the same enamel is used with each thinner and exactly the same amount of thinner be used with each. In addition to the gloss this test also serves to give an idea of the flow and also if the thinner has any tendency to cause the enamel to "orange peel." 5. Chemical Analytic A complete chemical analysis ia not always made because it is not necessary unless some uncertainties come up in the other testa Usually the other tests give ua sufficient date so that a part at least of the analytical work can be omitted. We will not attempt to go into detail here regarding the various tests made in the analysis but will merely mention them by name with a word or two of explanation. Saponification Taat: This test tells ua the per cent of solvent in the thinner when used in conjunction with the distillation test. It also serve* as a check on the solvent power test. Copper Corrosion Taat: A very important test and should never be Omitted. It tell* u* if tne thinner is corrosive in its action on metal*. All thinner* should past this test. Lac.-C (8) P17 -347 -- 0007-SWP-000011918 9m w//v-Wil l ia ma Rmooucrn SpaciAc Ormniy: Thi is made only for matter of record to cheek up on uniformity. Acidity: This is made to determine if the solvent* in the thinner have been property neutralfeed and purified. Fractional DirtiHetion: Usedto aid in identification of the various raw material* in the thinner. Sulphuric Acid Intelublc rear.' For determining the amount of eoal tar and petroleum material* present. ThU identifle* the low priced ingredient*. Non-Volatile Residua Teat: Fee determining the preaence of non-volatile material. A good thinner should show not even a trace of non-voletile residue. Residue/ Odor Tart: To determine if any odor remains after ordinary drying of the thinner at room temperature. In conclusion let us emphasise several points which we have tried to bring out in this article and which the representative should keep in mind when soliciting the thinner trade. Uniformity: Our thinner* are abaolutely uniform. They are doubly checked before leaving our plant. Quality Raw Material*: The raw material* entering into our thinner* an purchased on very rigid specifications, and all material* not matting these specifications are rejected. This eliminate* corrosive solvents, oifenaive odor* and other defect*. Cotract Formulation: Our thinner* have had the doeest attention in their development* All available raw materiel* on the market have been studied carefully. In *ome case* hundred* of experimental formulas have been made up and tested out as described above before the final formula i* sent to the customer. Value: Dollar for dollar value ha* been considered just a* carefully a* tha quality and we know that no single reliable competitor 1* giving the customer any more for hi* money then we ere. The tremendous buying power of our company and the contracting of raw mate rial* in very large quantities at favorable price* enable u* to give Che value we do. Complete Lina: Our line of thinner* consisting of 04503, 04505, 04510. 04500, and 04503. is at complete a line as could be desired and cover* a range in price which should catch almost any business on the market. Beside* these are have the Retarder Thinner 04511 which has had a remarkable sale and the new Reflow Coat 04518 which rounds out the line com pletely. 3HSMWIN-W/LLIAM3 PROOUOT9 LACQUER TESTS Opes we know to be the beet balanced lacquer os the market- However, juft saying *o doe* not mult is iacreaeed busines*. To enable the reprteentative to prove hie rate* ment of the superiority of Ope* we have devised limple but practical test* that our repre sentative can make which prove that Opex paneuei more of the right kind of good* in the package, higher natural glo**. less rubbing, and longer wear. Many factor* muet be looked into to determine which i the best balanced lacquer. For example, by ueing a high percentage of gum a high glo** wilt be obtained. Thi* will, of course, lower the durability of the film. Thi* shows the necessity for arriving at a decision as to which piece of goods ha* the best all-around properties. A good lacquer cannot be judged on one factor alone but each and every one of the following must be taken into consideration: 1. Condition in Package 2. ality of Solid Content 3. entity of Solid Content vering 5. Clear Tone of Colors 6. Plow 7. Toughness of Film y. 10. Putnen of Colon The following tests show how the above properties ean be determined. 1. Condition in Package The condition of the lacquer in the package has considerable bearing on the results to be obtained. If the pigment settle* out in the bottom it takas considerable tin* to stir It back again. Sven by taking the greatest precaution there is a chance that the film will appear "apccky" due to the imperfect breaking up of some of the pigment particle*. By leaving the package in one position for a certain length of time the degree of settling will be readily noted. 3. Quality of Solid Content The first factor to determine is the type of solid* uaed and the ratio of cotton to gum and oil. Take two quart cans and pour of Opex into one and the same amount of the competitive material into the other. The two lacquers should be the same color. By the addition of benzine or gasoline, the cotton, gum. oil, and pigment is thrown out of solution. Stir the lacquer while the gasoline is being added. Be sure to add sufficient to throw down all the solid*. Between Si to ^ pt. should be sufficient. If the lacquer is rich in solvents, more gasoline will be necessary than if the solvent* are weak. By noting the amount uaed the solvent strength may be determined. Where a high cotton content is used the product will be quite solid, stringy in appear ance, and hardens up fast on exposure to the air. If a high gum content is present it will be a soft mushy mass, which can be rolled into a ball and remains soft on exposure to air. The durability and toughness of lacquer depends upon the quantity of cotton. 3. Quality of Solid Content The amount of solids is determined by noting the quantity of solids precipitated by the benzine or gasoline and also by the weight per gallon of the material. If the first test has indicated that solids are about equal in ratio, then the one which contains the most solid* would be heaviest per gallon and would be the best to buy. However, if the test has shown a difference as to quality, one containing more gum than the other, then the solid content means very little. Oum solution*, even with a high solid content, are thin in comparison to other cotton solutions. If the viscosity is low and the solids high, then it points to a high gum content, for example: Competitive Sample Opex Auto Bnamel Solida 34.15% 32% Pjaeoeify 21 40 Our Industrial Enamels, for example, have an equal solid content and a much thinner body than our Automotive Enamel*, A lacquer, of course, with a high gum content may be given a falsa body by using a high viscosity content. This, however, would be caught in the second test. 4. Covering This very important factor may be noted by reducing the two samples to be tested equally with the same reducer and pouring them out side by side on plate glass. By hold ing the gtase to the light any difference is readily noted. 5. Clear Tone of Colon The public is becoming more and more educated as to color and becoming more fas' tidiou* in their selection, based upon the clearness and brilliance of the colors used. By the plate glass in the above test the clarity of tone can alto be noted. Lac.-C (B) F27 -- 349 -- 0007-SWP-000011920 Sh mr w /n * Wil l ia ms Pr o d u c t s 6. Flow The flow depends largely upon the type of solvents used. Spray out on panels, using the same thinner for reduction, and note the degree of smoothness. Pour the two thinner* to be tested in can covers and note the time taken for evaporation. The slower the evapora tion the better the flow. No non-volatile residue should be left in the can covers. 7. Toughneg* of Film ^'P* a piece of plate glass with a little mineral oil. Spray on tide by aide the two samples. When perfectly dry. strip off the Aim and see which it the toughest. If the gum content is very high it will be difficult to keep it intact when stripping it from the glass This test will check the results obtained in test No. 2. 8. Gloss By examining the panel prepared in the last test the natural gloss as sprayed may be noted. The easiest way to obtain a high gloss is by using a high percentage of gum. This would be indicated in the previous tests. Opex does not derive iti good natural gloss in this way. which would reduce the durability of the film. The secret ie in our method of grinding the pigments. It is an acknowledged fact that the lest rubbing necessary the greater the durability. Rubbing ie a very costly operation and Opex, with its good gloss, lowers the amount of rubbing necessary. The gloss also depends on the flow; the smoother the Anish the higher the gloss. 9. Blushing By breathing on the two samples while they are drying and noticing how quickly the blushing disappears the factor of safety of the solvent mix used may be determined. 10. Fastness of Colors While there are machines for determining this, the average user of lacquer may check up this factor, where the time will permit, by spraying the panel and making an exposure test. Cover M of the panel, expose at *S degrees southern exposure, and at intervals compare the covered and uncovered sections. Without a doubt the opening of additional repaint shop# or swinging paint shopa over into the use of lacquer has been the task of all lacquer salesmen of competitive concerns, as well as our own. for the last two or three years. This task it not yet completed, but un doubtedly is approaching the end. For example, the same of our regular SWP and shelf line, we are not going into a man's store and induce him to take on a line of paint, but we are going in and selling him our line, where he hat been selling or using some other line of goods. The amount of business we are able to obtain by getting people to go into the paint business it relativeiy small. We mutt therefore acknowledge the feet that a great deed of our sales effort rnuet be made along the line of establishing ourselves in shops where e com* petitor is already established, and by the same token we must be very careful to see that we are establishing ourselves in our own accounts well enough to continue this business with the account, and not letting the competitor come in with an inferior piece of goods and oust us. on a price basis. The chart which follows indicates the amount of material actually in our package and comparative amounts in s prominent competitor's package of similar shade. Now, it is true that the weight per gallon may mean nothing, but if goods are formulated upon approxi mately the same ratio of cotton to gum and oil. solvents to non-solvents, and pigments sufficient for the proper covering, and in good ratio with the binding qualities of the cotton and gum. then that package which contains the greatest amount of coverage (solids! is necessarily the best bargain for the consumer. COMPETITIVE SAMPLE OPEX Name Qreen Oray Qray Green Oray Green Brown T.S. 29.6 27.5 16.6 26.9 29.1 28.1 27.1 Via. 64 55 1A 57 36 60 32 Name Taxicab Green Gray Qreen Light Saga Brush Or. Lt. Channel Green Buckingham Oray Brewster Qreen Lt. Beige Brown T.S. 34 40 39.S 35 37.5 35 36 Via. 64 45 45 60 S5 60 40 The formulas of one of our .chief competitors and our own are running very close alike, the advantage being at indicated above in the actual coverage of our materials, and secondly the tremendous advantage are have la our method of manufacture, which gives us a superior product to far at gloss and rubbing qualities are concerned. A product that has to be rubbed lesa we know wears better, so in the long run we really have against our competitor's the following features: 1. More goods per can as coverage goes 2. Higher gloss, demanding lesa rubbing 3. Better wearing 4. Lower price You can prove any of the above statements right on the job. The actual experience in large production shop in Cleveland showed 11 motor hoods to the gallon of one make and only 7 hoods of another well-known competitor against Opex 16 hoods to the gallon. Try end get your prospective cuetomere to prove it out end be eonvineed. The above facts, coupled with your usual sales arguments, give one ell the ammunition necessary to combat competition of any competitor. The same methods of finding out just where your goods stand should be made by yourself in the customer's shop against the competitive goods. You may be sure that you have nothing to lose by any comparative teats you desire to make. -- 3S0 -- 0007-SWP-000011921 Sh ir w in *Wil l ia ms Pr o d u c t s The mo o m of our bohM 1b feint ateiBet cheep competition h moat gratifying, but the grantaat problem coahtethc at ttuy it to be tare that each of ear eataeuen rtalln tin fallacy to any customer uafag any of the medium trade lacquers aaaaitad foe tacb work, each at are tea the ssarket, manufactured by unscrupulous eeyaaiaatloae who do aet lanr what they are offering and jaapardistag the good name that lacquer hat named fartmdf. Oar otra company manufacture* a line of industrial lacquer* vbich carry a high glow, and far equal aottot would have a much lower viacoaity in the package. That to, the good* would be much tfanaarpar although the gallon would weigh the tame at high-grade ........wanriiw Tnto ciatt of good* in a gaflen can ihould be marketed far somewhere around $3.73 to $4.00 and the ratio of gum and oil to cotton content to each that it makes H Tory easy far ooe to prove out the fact that this ia cheeper industrial lacquer rather than high-grade automotive finish. Oum oulutiont are very thin in viacoeity, even with the high aoiid content. Cotton eulutione tend to run heavier. When one increase* the solid content ao os to form a com- with a Una of cheap materials against the Ope* automotive an explanation ef this point should he of interest and aid us in maintaining buainsss is the face of com petitive lower prices. Solid* Viscosity Competitor's Sample 34.15% Opaa Auto Enamel 33% 28 40 We have repeatedly told you that the solid content to the answer to what to in the can- This to antiraly true, providing we ignre as to whether the solids are the correct anas or not. whether gum coating from tc to ISe a pound to substituted for cotton at 40c to 50c a p~~V and a taat to prove this point to very easily made right in the consumer's shop. Of course. It to possible far a competitor to use a high viacoeity rotten nd build up their viscosity ao as to show somewhat near to our own, and if this to the case w* would not have the chance to show the grant difference in body of our material, but would catch them on one of the other point*. Peculiarly , however, the competition for the meat part runs equal or slightly lass total solids in general and far lower viscosity. Ia the above samples of black, a cheap Bone Black, not worth mere than Sc to 7c a pound, was used and although they had an equal weight on samples, they had only half the covering. The Opes Coach Blade carried a 45c to 48c Meek, the fagaast grade Carbon Black. True, the competitor may have a drnarr Black but it would take twice as many coats to get the coverage, and, furthermore, the settling of this Black in the p--was such that K was almost impossible to get it off the bottom. It to not easy to conduct n elasticity test in the ordinary customer's shop. We spray the goods an tin panels (which have been prepared by wiping over with mercury and then removing alt possible with a rag, leaving a very thin coating) and put the tin panels in the oven for one or two days, heated to ebout 180 degrees F. At the end of about 36-48bouts, the high gum content products are ao brittle that they cannot be removed from the tin in any sort of a sheet, but By off when touched with a knife, whereas the Opes products will come off ia sheets and have a very firrible, robbery fret when rolled up. In our laboratory we make strength tests on these films, nod the strength of Opes film to always aattofacury, where aritb the high gum competitive goods we cannot even get a sample large enough to put an the marhtiw far toot,' it to ao fragile. This to exactly what happens after a ear has been upoaed and the film has a chance to dry out, where the gum content proportion is Elasticity Competitor's Sample Brittle Open Asto Bnamel O. X. Hiding 6 10 Paeoliarly enough, on all teats made in our laboratory the difference in price has often times been net more than 10%, The differame in quality actually proved out in the laboratory to be 25-30%. If you show the customer that for 10% higher price be gets a 35-30% bettor piece ef goods, there to not much question as to where the business to going. If a high gloss lacquer where the gloss is produced by the addition ef gums to the satis factory solution of producing a satisfactory finish in the easiest manner, then the motor car production shops would have been using this type ef finish for the last several years, but It to a matter effectthatnoaecfthecheaper competition we are runningup against hirefiatohtng hope oould aver have had an opportunity to show their goods in a production chop, be cause the large producers of motor can know that a high gloss gum finish which to masquer ading under the name of a lacquer finish would only couse them trouble in the tool run. Your good customer can do ao hatter than follow the rrprriwire ef the large production shops and rooslrtrrins the small nmount ef money ia material* per jab aa compeled to the good reputation of the shop and the amount of labor in Kfiniafang a car, the difference fee price bstocin cheap built op of gum bases and Open built up cm aitro-caUulca* base to each that the small saving in price per gallon to not warranted. Tbs therein-Williams Company led the way in producing the first semi-gloss or semi- lustra sutometlvs finish of a satisfactory character. The semi-floes or semi lustTt was obtained by manufacturing method* and not by introduction of high gum content. As yon have already been advised, our High Oloa* Coach Black to the next step forward in the mttodneticn of a high gloat finish, produced by manufacturing methods entirely inde pendent cf any mtoein gum content. The tame tost tor elasticity, hiding, viscosity, etc., shows our High Oloes product equal in strength and witting quality to our own Coach Black, or any high grade competitive material. We believe that the tew robbing done on a ear the longer the finish will wear, and we believe that aa a new high glow line to developed we will have a still superior piece of goods, if pccclbto, to any that has yet been developed. Whether we retain onr prwsnt business nd go out and get more depends entirely upon whether the individual salnnas talks quality or proves quality. The man who can prove the quality of fas goods by actual demonstration in the customer's shop will be very well repaid in the growth and maintenance of a satisfactory business in our Opn automotive Une. Uc. C <E> P27 137 -- 351 -- 0007-SWP-000011922 Please insert these pages #339 and #340 in your Opex Automotive Price list. Do not fail to destroy the old page, as the information contained in these pages becomes effective immediately and supercedes that issued April 15th. Price List List E.7. Windsor. t 0007-SWP-000011923 ( u B*mmwu*'WiUJAMm'm*oouor9 OPtiX TffiNNERS -- Continued .eisC 6fU6 ,.,9pas TUnatr Jfe >o.........,............. . r. 1 *6 it 1 76 66 gal. Prague 1 55 50 grf. Drama .1 60 'Opa Thinner Ho. 10 ebould bo need (or thinning B Om or graduate -of lacquer nature. excepting where the ftm Opts lacquer coot is applied over o ail dot or nniik eunaoe. ddor new m td, io which coot wto mm Opts Binder Thinner Mo. 2. JU M|02, ehnpH bo wii Confine no hansel, wvtnsir. or other toxic material*, at* w NlTfMt (hat arc add or alratinc to cause eorroeion or daseoleratioe on metal. Clean aad water white Oder pot offcodec or obaoxioui. 260% volatile at ordinarp room temperstore. Not a* goad ffov a* Binder Thinner Mo. 2 hot a tittle darner drping. Mas 64SM Opes Remover and Cleaner.............. I'e 1 16 50 gal. 50 gal. S'* Drome Drome 1 66 65 60 ThU material le dadgnad edr lor washing oat air gnat and general cleanap t around the shop. Mutt not he need lor thinning asp Open asiolior Bex 64511 I'e Opes Retarder Thinner.._________ ___ ... C >0 50 gal. 56 gal. I'e Drum* Drum* t 16 S 65 2 60 weather when Pweryta matariale gearrallj are If this eccwi redact jlUui^ipaUl tWanarmad* and thro* part* of Opa* Thinner Mo. IP *r ehPgtd h*ve gaHen er two of Retarder . . ____ tfer warmer weather. Opes Retarder Thinner it aeade rente, -which plow dawn tb* red* ofevaporation whan adaad 10 M rwwnwdad above but ehould not be dead straight. t>PEX RE-FIAJW^COAT *65 - 0, . ' 5'e Drams 64515' Opan*nOW COAT.................................... '* 60 2 66 t 66 ^rejrj^lM^^NK-it^ijChOijpvactie* leab^et a shower co f cJrar thinaer s.theJed aaafpf lerqncr eaaaaeLJ&t t*iw to.tbe pMidunf operation fwnffdeliWid l* give the jamriwam muRe and greatest natural gloes. Opts RB-FLOW COAT will increase the gloes at least 56% in the hands at aaj oprap man and with some eaters spraped bp experienced mechanic* bring up the 166%, in manp caste eliminating the aeceedtp of polishing. Opes XB>FLOW COAT win ears valuable time and labor for shops that' do ffuabtp work and eava the6ji?)|pjfojeraEqa gtfMrfswXhpee ehope that specialise *M6P $6titp work. oo: - ..amahs eprqp on a good wet coat, almost to enough to radtet the aprap gun Is pour hand. Lap the wet ici.-)W:nn*r. i.nr .guiistotji r vt.. t ;n"n . ~ .isc j o *. cvK., rs ill-:., a.;; ; w- >>sts fj-. :1 .wjr* br.-. toqtz lc I >*l . lf> l-Kjfr.L r d xi.i-d nssc !r1t*r iOn.RTWElK>T^KliaWNGBNAMKLS 62665'.' 61665 -.d 62164 h 62665 rte ... 6M66xoB6d tlMfigPm 51666 6M66 51410 T5 per half pint . are half pent punish earn. Qoade howovar can he .M.dedrod. The maswial shouldVtodnoad hat eSghUy 16, Bx 66516. ar Bind* tManarMo. 6. &s 64503. Lac. C (S) D27 -- 666 -- 0007-SWP-000011924 bjsmj&wmmp&'io Rg* .*> .it.J ill flSM^ Opltf&wqU( Ptliifc.1................................. ................... --........... * W 3*8 " Opexllacquer Polish l*^he result of over year's development aid"tests ferV perfectly balanced liquid lac^qe* -polish.- Kote.tbf pertinent i(Im pointers.an this product.'.-. . .1,-.,... ; ., - i. --(t. . j/ Ji.oocidityritherefor* can b* eoId te tin c u bs . .. 2. ^Does not eepafate'er emulsify. Alweye-reedy to use. - 3. Contains Btlld abrasive .that, deans ead polishes one ..', operation tat will not cut or bleed tbe.color, 4. Works exceptionally easy and Item a lustrous dsan cut surface. 5. Economical. WU1 polish a large number of cars. 6. 40% discount to the auto paint shop, paint dealer, car 1 dealer, accessory store, garage, etc. *a 7. 40 and >20 par cent discount to paint Jobbers and auto motive accessory Jobbers. I, -Can also be sued to clean and polish lacquer.finished - - . fllilillCl. > 9. Works well on baked enamel. 10> rPut op in attractive lithographed cans--a typical Sherwin> Wilhama package. Packed 24 to the case. ' 11.; Low.tat price-profitable discount. Open Lacquer Polish is easy to use, efficient, economical, and safe. .Dampen a dean aoftcloth and -go over .all the body. It will , dry and flatten out by the time , you are back to the point where .you started, Qo over the entire ear ratner ttaa 4' panel nt a time.; Thro rub,and polish offwith a cleaneoftdoth tritbbttt tat.tmek-,' nets of the cloth between ypur hand and *1)4 surface and then waieb the traffic scum go end tbe gloss come up. ...Try (t out yourself--it adds "fire" to the sales talk.' Re member though diet no ear should be pohshsd directly Ini tbe saalight tad' Iso that 23504 docs not take the place of the polishing compound in the flushing-room. OPEX PjQUSHESft -OQMPpyND Ran ,i 23502 OpsxJolishing. Compound------ - Ota. .1 *0 l's 4 00 ***.9 7$ ..Open Polishing Compopnd dogs not grind or scratch tbe surface, but brings up ithigh hi*fare-; Jn applym-Ch^pacuoef, apply tbeusbalnumberof-eoatseadmad out rt3TwetadperT*I^tae last wstofiSameT JAttgbt'lpraytonSpeflRsiriew- Coat, Rx 04513. may .then be applied Which teods tP'smooth out aoySlight scratches 1 caused by ainiBng.'.''Tbentakea ctean-danpenediadth``nBd,abplytadOpej^Pnltolday * Compound, rubbing off with adeensoft rag wWcH^vks o dfy nira pbhsh ofdnosllaat 1 l**cri-r` : -y '' -: JS truli ?.! !.-x TAOl V'.'.JvS)! 9.,0 an; c ,, nd r->. r., ,qr-> xt> .-*x-'iqr : - u* ,t ,0< ,,, a.-;i jmJco rmt* - x***.-? n. .j;tjji -h J..1: e|or.. Jol vdi! it - 9011; a.dsi-lsv svsr |*rw TAOJ WOJ4-28 roO ssilaivsqc r-.fi .qois. MASKING COMPOUND'* vee l>na drew xrilM/v Ren .dsowvtf^fcn^sJfcno .tJiKtuncnPrnpTi?*: J> .J .ried ucy m m/j v s t q c srfJ '<> tt^uont 8*V Masking Compound was developed to moat a demand for a masking com pound for two color lacquer work on automobile bodies, signs, and architectural tabbing. It is soluble in water but the lacquer solvent* do not penetrate itacoating. 8-W Masking Compound will be need in place of paper and tape. It can also be used1 for masking wint dowswad-njcknL-woekitderiradjoTimsjhsve been a number of wwiionddooww masking ceoonmpotafl>%tororBimbeftad fittwltomlftwnssfiil body 1 ing compound offered* tbe trade. ug After tbe fenders and upper panels have -had ths^nocw&ary fthinbef*0f^coats`4f lacquer enamel, allow at least a foil hour for drying` bd'Hbclf'With I'w brush, preferably camels hair brash, apply a solid wstsfe-WlftiBBf1 Qamjupklid dntU those pans of thopanels that require shielding fisnthi|j||iffe^wta.?ita^ shdiffiT t be exerdsed tbit tbe Masking Compound is not brwbM'WJt)*ikilfff tbO-surfSbc t that is being sprayed. If water sanding between lacqdffttwVltoib Iturnployed, l care mast be need that tbe water does not run off the'JM8fl<MW`tended dovosS' l the Masking Compound and thus dissolve part of (htcMIsl^Alldy 6ns:Aouff6r: fe drying, then sponge off the Masking Compound, using plenty Wglean water, !*/! ^8*37 Mafking Cbtnpound ia ready fo>rr use es it commoaa* iaA>tbhe*. package* - Uk is nseteshry at-eity titne to reduce it, add a hliti*tl*e- water. *8*-*W",M**a-s*king^Compound4s.. net only BlorC oonveedent -and efficient bnut is economical as*a:gaUon.should ^mwk. off 16 to 20 ears. 340. e.l 0007-SWP-00001192S :iw\ (JK#**nnffclUtJ'e4WKVtflUth'ft4 li(WOH) w|J&nfc*at, IfrO'dCSrtee *S6Ati>rad4 t213dcgrtea rehrvnbriQ. btdU'-Irlm lO.T'yhErwh'Saeiae. Intendedfor ut btrt extreme flniUOtii.'aUiMlpil fife 'ttm KUt ln h^iiM, iaeb mo vaniihcd doth, large coQa, wongd-and laaalatea before aeeambly. etc. ,:<<, le Se bble. drama Lon thea SO cole ...... ........ 40 gala, or Over...*....................................................... Blectriemlobbera ,v...................................................... 1 86 Ill 146 1 56 ..-r 1 15 111 1 N . J` .... lit 1U AJfil Qmt Qlk febUnft VAitillh No. 1 (W*ll) A eery etroeia. ttiiibftnlilL la 60.Add add voter-proof. fl*i tilgheel illalii lili e&dhgtbAiod maximum Uadiat and cemebtlag propettlea. WlUbakeJA&om-eightto icb.bam at 100 tfegreee CtaniMt (312 dcgrece rekreoheig. 0.S73. This with be_a_a_tm. Intended for aae where, tbacbaeee Cementing propartlea arec reeo,_alred^a_n__c_h ae o__n___a_m__a_ll__D_ . C__.__k_r_a_a_a_t_v_Oaa etc. The moat callable varniah for general coil work, alee D-cooled traaaformera. Inea than SO gala ........... ............................ 90 gala, or over ........----------- ------vtlretried jobber* i.......i.................. le 1 66 1 46 1 06 Se 1 46 1 06 1 68 bble. .. . 110 drome r r-06 AjuCtorOttiek BtlfliigVftntfgh'No. ' 1`ttrd, totttf Vaithb flUd b dL idd'kadtahr-lrioLrBei iilhiiVdiiiteak ktfeajfn: athittar to Ko.,14 ViMlbbt abt 4dt( MM|m Sikea'iblnaiisJO oUktibOdi'a at 100 dtgrvee Centigrade (213 degreet PAhreahe*t3. .ipadSc araHty BJ3B. ThlalHth btaiha latttdadAr bee wbfere quick baking Je OeetfiTlbli A tirli eatiafactcty varniahfotoee bnemailD.C.armature*dadwuLUaVaasla baking, hard, tonghvaralbkle required. ' la Se bbia. drnaaa ,fceeetbaaSOoU.:..r....Jv..r................... ............ 90 gala, to oner ,,*............................. 140 *leetrieaHobber-.-... ....... ................... .... ISO 1 SO -I 40 "--J_; .... --1-60 '*1-- * 6 W 1 40 dqrftr '-T90 iUOSOUi. .o' A*:r--*' ar*> ;C aw-JQ XfilA , , Ajax Clear Air Drying and Bakin* Varnish No. 18 (#2fil8) )oo*0-l; * . -ir JT . ; 7v /,.* f aarftva to.eeva&hoattat ioo ifbtfi^iinltfinrTjn --Ihlr'dry iafrom eighttotoonbM hOBfi>Bp4dfiO'jfr^ftfe .Ttoartth-benelne. intended for nee where baking fadlMea are not a*aBaHw%fcdre r ttmettOO quick baking Varnish la necessary. A very aatiafactory varniah for .nee on ama# O. . amaim not aobjectad to very, eevere laadhlMb mftnaaga. oc ?e Ot 06 ai 0C Lea* than SO gala... SO gala, or over 01 I or i li . 1 41 1 66 I-f.t"n'3S;:2. 1 H ...s t fl 1 10 00 1 06 06 -*.7rt*IVil fi.ojite^r?;;ir*I*f ') . i.*-' -- . r.nt ^t -r. ! . . .i. t! v .. :< t.ssnrA.i* .boa? o-djiiCUiriAir Drying ghitaMng Vtmliib No. t9<INl^'. - '* A diar vrArtt ftnlahteg varniah. Tfodlarln aO rvepetti te A^OS^BUttk AlrlDbifei FUihlag Varniah Mo, 36, and la evitable where a near varniah la preferablethwack. Specific gravity 0.910 le Se bble. jcM thea SO gatow....--*....____ ................ Mlili.eeevtr..s..i........................................................................... adcctrieaftjebbera. ....................................................................................... 1 gQ<1.04 1 60 -1 TO t.-dJK 1 TO - ' l 0 . 1M Vg9 B) J25 -- ssi -- 0007-SWP-000011926 Btf.MJN'WlLUAMfi fiPnODUCTS INStJ^TlNG>yARNlSHESfT<3ontittued .AiMiBtccfegliictc Bakin* Vaml*.No. <**) ., As extremely elastic tad telbU. black vinitk.. la sit, dd .sad witu-ptoof. I8st UjAiit'lliMtMt itRaltk nd toatnt Ut'nis'hut WUl bake la from tee to.Cwelvd'.ho&s-Et-lOO'degreea Centigrade (313 detroasTabnabelt). Sptdfic gravity with Intended for t where the moat extrema condition* of eervlce'(nspeeart tobOe, water aad besting) are caconaterad. Me? b and on dotk, Off type* of eon*; and on both larte and small armatures. . ,e JUea* thaaiO (tb., 50 gals. er over ... Electrical jobbers.. 1* 1 50 1 40 1 CO 5* 1 40 1 30 1 SO bbU. Tie '1 N drnm* ri 1 00 Ajax Black Plastic Bakin* Varnlch No. 21 <12*21} (Now Formula) A black varnish which dries with a plattic Oita. U water-proof, add-proof and fairly reelataat to oila. Baa higheat dleleetrir strength and toteet bfa nndcr bent, drat bake in from ten to twelve koine at i n decrees Centigrade (SIS degrees hlma> Jreit)- fipeddp gravity 46S. Thin with benrtne. Suitable far nee tefdd and atetor veils; aleo'for nee os large armature* end armature cotla which are treated with eamUb before assembly. Not recommended for nee on email D.C. armatures. i#caa thaa SO tala.. -tO gale, dr deer ... 4Uectrtce$ Jobber*. 1* i as 1 S6 116 5* 1 SS 1 15 1 06 bbU. mm 1 00 0 drum* . , as u Ajax Black Plaatic Bakin* Varnish (2H5) (Oldformula) A black earmab which dnae with a plastic film. X* waterproof, addproof aad f*Hy resntnstto oQa. Has highest dMeetricstrength and eery loag&fe tmdn Mat. WlU bake in from *ta--n *to -twedleve hbooaorn* at 11300-degreees* .CC-e*h-^ti--grade '("2Tlf degr--ees wFa.hr.e--nh.e..it.).. M--t-d---fic----g--r-avviittyy 0.C670. Thin with beennsdinee. ' BSouitiCtib' le for n*e on held aad Water coll*; also for ueeoobfilarg_e ara_u__tn_rm a_nd _a_r_m__a_t_u_r_e__e_o_O_s__w__h_i_c_h__e_r_e__t_re__ated with varnish before ably. Not-racommanded far am on small D. C. armatures. I* ' 5* bbb. dram* tfO gal*, or ever ............... (Electrical Jobber*...^.......... 1 SO 1 SO 1 1b 1 10 v 06 1 co - 6 30 . 30 .. Ajax Black Sami-Plastlc Bakin* Varnish No. 22 (*2t22) r-y i2 ; A hiace varnish which dries with a semi-plastic film, la waterproof, acid-proof ad fairly, resistant to alia. Bee higheat dielectric etreacth and long Hit aadar beat, bajtija from eight to tan boars at 100 dtgreee.Caatigradc(SlXdegre*i yahren$eio..7?mdCe mavity JMS. Thin with bendae.'f'ttStahle.fm.aee ondUAd aad w.ypa*_af arpaturee aa^armatur^c^jmsiK 'fgrr Vtgb^p^fl MS.- ni'-ssl a- iu .--~~ Sol BlimiV VS3i .*1. . ,.V .fame tlien CO gal*......................................................f;S0 -*1 SO L'.^ .{.. 50 gals, ar over..................................................................... 1 SO 1 10 K M eElectricalJobbers.............................................................. 1 10 1 00 U M -- 8? t -- o: t ; ' ' ......................... ............. .. *1ti.Zi.tf, . -j . . .................................... w. . .,*<* C< fAJax Blade Quick Bakfe* Varnish No. 23 <*2^ ' A eery bard, tough varnlah. I* oU, add aad wnter-proef. Ba* highest dielec tric strength, Similar to Ho. 20 Varnish, but is not quite as fteiifale and does not have as Iona Uie'oader bcet. * Win bake (a frdmrdght `to'txd boar* *t100-degrees Ceatl- nrade(313 degree* Fahrenheit). Specific gravity 0-565. Thin with breudne. Intended Tor nee where s hard, tough, quick bating vanish 1* required. CultahU for nee oa *^dd and^*mtr coil*, also large and smaU armatvre*. , " ,/n'v .r,.. *ld-: i -Um tbau$0 gal*.'....................___... <50 gate, or over..--......................................................... ?StaetncalJobber*................................................... Is 1 41 1 gg ttt 5* ' 1 SC 1 gg t It bhU. drum* .... 1-10 1 00 .... 1 05 05 -- 555 -- --tTtBiaoypeMV8uya*v>cw^ngr*c^eBnui.i-M*^uwi*lw-i<0iaw."* 000:-SWP-000011927 oil*proof. Has fair life under hat. Intended far me at the Mater* t fractional BP motor* ad aimUdr-werk *rboe eikk rto iwmtfaT The baking time an coils, etc., to from twit amr hoan a* too < (T12 degrees Vahrenbcit^oric wfQdry in bum MMetaMlwn. Xecothen 5wJs. SOgak. or ever .. Eiwtrira] Jobber*. u 1 S6 1 16 1 00 5* 1 16 1 06 06 bbto. *0*6 00 drum* **06 T6 AJu Black Air Drying Varnish No. 25 (02025) > A-Mack aif drying varutob wftlfclrdriv* wftb a ikWy tot Mm.' Ha mdfcM in* elating properties li add*proof and water*proof, but to not thoroughly oil-proof. Will air dry in about uawbo'n.'but ootpdrw lima four to tight boon to dryto the l--otlor Ma aoil. tpedOc gravity0.065. TfciU-Marbeauia*. IrteudM for m*where buhharlbcUhto* are-not available, orwhere foagedfEfe undarhaa* gad afadSefty ve aocraquirod. tultabto far Said aa Water cotta and HStypwofaraMfaieotneupgbamtt high*pecd armatures An ideal vamtoh for general repair work. Leu than 10 gala.... * SO gals mover Electrical Jobber*..... 1* 1 IS 1 OS 5 So 1 OS OS 6 this dawn* SO a TO os AJfcr Black-Air Drying FtattMhgVkmMi No. 2*(f2*WJ : -A Mbekepton ffutohlag mU. Baa sod'laaWktlaa properties leCberdughly off fcmf arototurv-peMf and product*A bedutfftf! htagk ftntoh. Will air do haadto fa-about-twenty tttfoute*. but requitos. store fiHU t -dry. If omdi* n rrT fflfttfir gravity 0.910. Thin with dOgitumTaleohof. Intended for nee n a Quitting Mat to prevent abaorption of lubricating oil* and nelttm. May alao be need on motor mno, eeni, a* an oaamel. c ......................... HoaL bottle* . SgaltCkagr bbto. lf* thasSO gal*. 'J,.......... ^...--------T 10 50 gals erorer..._________ _________ ___________________ Electrical Jobber*......... .......... ....................... TOO 1 00 A'M. fTO 1 00 '1 SS 1 4S ~m*/valiic*''. Ajax Undarwritor'g Black ^dd Raaiatiiig. IManuring Paint No. 27 * *>*<' *wf -tr.. , :* ' *v** . sit ^om'bto^ouioip'^pjfeg gntaUq-AmaaceUeat fenwOawin aad ludita-tba action of octd and ado fame*. Ha* no disagreeable odor. Air delay to Aondto'Sn boat thirty* miaows Bpadac gravity 0.M5. Thin with bcnslae. Intended a* a geaaral pnrpoae Mint tor meter boards ewitchboard*. conduits epUces etorage bat* trap earns work hwrtn. biitiry rooms ate. - .................................. - *? o<Ts?. t-t- w vv I Or t ........................... ........................ .. ... io .ili| 0 c P*...........0*s. -U----------U -^ <**bleivl Lew than 50 gal* ........... 50 gals or over ............. Electrical Jobbcn....... I 00 1 00 1 TO 1 60 1 40 1 00 06 06 to 75 06 TO 06 (c-UIO) 3*!OT!l 1 :r** .rf**ir-sv __A high gldai uu&K'drain* wtfch*to oopeAfly ^dcetgncd to rwt the mtton of solpbeiic end ether acids ft to thoroughly water*proof and a good laaulatar. Steain btftem ona ball to<oae hoar. 8peue gravity 0JU. TUa with beaalae or goeoUne. Intended for .paletina battery eaaee, work banchee and. all enrtaeve aupeaad taeulpbutic acid and Mid fume*: ot *' .* 1* . U *bUs Lew than 50 gals..... 1 10 1 00 50 gale, or over........... 1 00 6060 7T86 TO Electrical Jobber*....................i....... 056 00 06 00 VS2 (E) J2S W- 0007-SWP-000011928 &HKf*WIN*WllMAM9 'PnOOUBTS . O^'^Pr^iOon Piste Baking tnin^ A `clttf Viniik which produce* euwoth osl-proof wad ttudoM cMtiai. la* uaded for IdealeMag tht Umiaatioo* of amour* aad Said oott* aad oil coo*d trial* fcraw. Baku Is from Ms to Una adaate* at 110 dm*** Castigrad* (600 Ih t im Fehreabeit). Specific gravity 03S5. TUa with bearta* Um than, 00 cab. SO cab. or over... Electrical Jobber* , 1* 1 46 1 06 1 OS s* 1 06 1 ts 1 16 bhi*. dram* r?o 1 00 l"06 06 Ajax CUar Air Drying Oil-Proof Con Plato Varnish No. 39 (93339) jk dear epir|t varatab which produce* a emooth, op-proof, taaadoa* rnoMai. Ha* eicdleot iaMifotiag proper!!** aad I* thoroughly oil-proof. wm air dry Is from fivetotesmiaBt**. Specific gravity 0.010. This wtth deaatwod alcohol lateaded far taealatiag tb* car* faialsaftns* of ail coolrd traaefamere, alao armaima aad Said Laaa thaa SO gab ..................................... SO gals, or ewer....................................... Electrical jobber*................................................................................. la 1 5 1 Tl 1K fa 1 7S 1 95 IK bhla. .... 1 SO 1 40 Ajax Black Air Drying Coro Plate Varnlgh No. 31{UI31) . ,A black ratabh which prodaee* a amooth, tcaadoBa ceadag, pmsaiat U|h <U- eleetrie atreagth. Will dr dry la from twenty to thirty minute*. Specific gravity OJJS. Thin with headae or aaaoliae. Intended ferixMOlatlag the core lamination* of Odd rioter and ametar* coil*, alao-dr-cootcd trsaaformar*. .. ....... laaa thaa SO gal* .... SO gala, or over ..... Ibctrlcd jobber* .... i* 7r. s* 1 10 1 00 0 1 00 00 ' so bbb. dram* . "f - ss '*70 OO Comae (SUM) alaatltlty sad MMttr. la water aad-add^preef. bvt sot oil-proof' Bah** la ft** boat* at 100 dagraea Centigrade (313 degree* Fehreabeit). Specific gravity 0300. d'vmhh wMch may be aald ta competittea witb-anch matariala m Amulet. ate. Fhla'wUh baarla.*r. - _ .c ', . __ |* *`-* .-fir^ ;--t--t-b- . ,4mm L*h K*in ifo gab---.._............W . ':t.SO' 1 ii(T * SO gala, or over__________ ..._________________ 1 10 ISO SB SO OBeetfieal,Jobber* ............... .......... ..................1 00 SO TS TS i'. et CT Ltt*troJac(Sll95) A Mack, talck air____ da*, fair daatfdty aad Bad drim la from four tods bosr*. ; J 1 : .la compatitioa with aach ts _ varubb. Pommm good iaaulating proper- la water aad acid-proof, mat aot eU-proof. Air . dSc gravity 0390. fi'tdMihohicb may b* *old a* Eaamtbc. etc. TMa with headae- ' .. .. ' '*. V . JlSVSd h*'pV * t .*1' /. !- d - ... Let* than 50 gal*. .........;.... SO gala, or over ............ ... BtccMcal 'Jobber*_______...... _______..7;:'. . .........................i 10 ......................... -Ami V* to .'o i 't o ''- i So ' i oo 1 00 S0 bbU r ';4m ..... as 76 so 70 OPEX AUTOMOTIVE FINISHES REPRESENTATIVES CONFIDENTIAL INFORMATION AND PRICE UST EFFECTIVE MAMS ltf, 1925 Safcjea to cfance wttbool Mtkc I Th e Sh e r w in -Wil l ia ms Co . a d min id t r a t io n Offices a n d f a c t o r y : c l k v k l a n d , Oh io utl Office0 AND WAREHOUSES IN PMINCIfAL ClTIII LAC-C (X) B25 SOI 0007-SWP-000011930 N13597.01 SHMRWIN-WlLLIAMS PRODUCTS Sh e r w ih -Wil u a h s Opex Automotive Finishes Representatives' Confidential Information No one item yet ha* o stirred the Paiat and Varnish Industry as the entrance of production of the Pyroxylin finish into the finishing Vine. No single new finish has previously received the National advertisement and National discussion a* has the new Pyroxylin proposition. The production of Pyroxylin products is not new in the industry, hut the added attention which hae been drawn to these products in the lest few years has been brought about not by the initiative of any one company but by a summation of events and discoveries of which the following are the most important; (1) The tremendous expansion of the motion picture industry calling for previously unheard-of quantities of nitro cotton for the manu facture of film brought about greater researches and cheaper methods for making nitro cotton. (2) The Oreat War showed still further discoveries and perfections in the processes of making nitro cotton better and cheaper. (3) The organic chemical industry, previously located only abroad, was started anew in this country, with the result Chat the solvent* for nitro cotton, never before available, were manufactured on a tre mendous seale. (4) The close of the war found cotton cheap, nitro cotton made in large quantities cheaper than ever before, and plenty of solvents on hand. Taking the above event* and added to them the general awakening of the chem ical spirit for production of new item* in this country, and you have found the real reason for development of Pyroxylin product* that has been carried on now since and ha* played such an important part in the picture presented to the general public on paint and varnish surfaces over the last year or two. SHERWIN-WILLIAMS DEVELOPMENT Our own Company was not slow to reeognixe tbs targe and tremendous possible uses of these products end our researches and reports on these products go back he fsr as 190S. Actual development and sale of product* were made as early as 1914, and concerted effort end research and development on a large scale started anew in 1921. The development work is completed, but not ended. We are absolutely certain of the queUty of our product. We are certain that, product for product, we are able to compete with credit to our material with any manufacturer in the country. Our plant* are actually built and producing, and for the past three months each individual month has teen a 300% gain in our production, efforts aod results. Any infUiient representative willing to spend some tiaa reading our Opez booklets, and carefully following the information therein, can build up in his indi vidual territory as much business on Opez as they have at present in the entire paint and varnish business. We caution representatives, however, to start on one or two good account*, and after making a thorough study of the demands, put your problem up to the Manufacturing Department in such a way as to allow them to apply the proper material for the purpose. You should pick out especially the automotive refinishing business, sine* sell ing this industry represents no missionary work on your part. For the past six months, our ofteet have been flooded with inquiries regarding our automotive finishes, but as our automotive products were being consumed by the larger automobile manu facturers, we were not ready to offer the proposition to the refisisbiog shops. The plant ia now equipped and stocks on hand and wa are now ready for your individual part in this work. Nothing can atop the increasing consumption of Opex in your territory. The only question is what share you are going to have in introducing this new product. There is no better time than the present for you to begin to get acquainted with our products and their application. We expect you to pines our product in the best refinishing automobile shops In your territory. LAC-C (X) BS -- SI -- 0007-SWP-000011931 Sh e r w in -Wil l ia ms Pr o d u c t s SHERWIN-WILLIAMS OPEX AUTOMOTIVE FINISHES 1--QUALITY The Sherwin-Williams Opes Automotive Finiihet have been thoroughly tried and teted is the following manner: (A) On the weather tatting machine at Detroit and Chicago. (fi) By exposure test at Detroit and Chicago. (C) By actual application in not less than SO large automotive manufacturing plant*. We are not sending out some untried proposition, but sending out a product backed by tremendous experience in manufacturing automotive finishes, and prob ably more individual research work than has been expended on any other Sherwin Williams product in the last ten years. We use nothing but the highest grade raw materials in t iese products. Film scrap, scrap celluloid, cheep solvents ere not in our products. We ask you therefore, to sell our proposition entirely on a quality basis. It would be absolutely impossible for any small manufacturer to have invested as much in technical skill ana development as The Sherwin-Williams Company has already spent developing these finishes. There are cheaper products on the market, the same as there are cheaper paints than SWP. We are certain, however, that materials made from cheap raw materials, loaded with cheap gums and oils, may rub easier and appear raora brilliant, but they will not stand up under the acid test of weathering. Write us regarding any competition you meet, and let us give you exact reports on our weathering tests against these competitors' materials. 3--SERVICE Wa carry at all warehouses a good stock of the Automobile Opex line. S--PRICK There it a wide variation in price asked for the same product in various parts of the country, depending entirely on the amount consumed by the customer. We expect to have our business built up on a strong profitable basis because we give a strong durable product based on quality. We do not expect to produce a line to compete with cheap products. The superiority of our goods cannot be demon strated merely by linishing a panel. It must be shown conclusively by weather tests and salesmanship must overcome any possible difference in price by offering our quality backed up by our reputation. Do not be upset by low prices. One gallon of Enamel at $6.00 plus. One gallon of Thinner at $2.50 makes Two gallon* of Enamel at $9.50. or $4.25 per gallon. Do not expect us to sell our 56.00 Enamels, full-bodied, good covering, smooth flowing, to compete with a product offered at $4.25, which is manufactured by taking good Enamel end reducing it down with cheap Thinner and. therefore, will not stand reduction, cannot cover at well, and will not.flow properly. The Sberwin*Williams Company control* the intermediates that go to make the colors, the pigment*, and, in many case*, the very basis of the solvents that make up these Enamels. The Sherwin-Williams Company ha* behind it a corps of experts, well verted in the production of automotive primers, undercooling* and enamels, and this experience is of extreme advantage in working up proper undercoaters and primers for these new enamels. It is a matter of fact and record that by far the larger proportion of the cars already finished in Pyroxylin have been finished ovtr identical undercoatings we are recommending in our methods, supplied by The Sherwin-Williams Company or it* subsidiaries. You should have no difllcolty in convincing the automobile finisher or reflnisber of the fallacy of expecting a chemical house or a varnish house to prepare for them the proper primers, undercoaters or enamels. The problems connected with tbe manufacture of these products are essentially paint problems, and as such have been studied by this Company, and Tbe Sherwin-Williams Company have earned and deserved their reputation on their reeeerches and developments on these line*. TECHNICAL SERVICE We have demonstrated successfully against every Pyroxylin Enamel made and old in this country, these demonstrations covering not less than 50 of the largest automotive finishing plants in the country, and under the most exact conditions possibly known, and with success for our products. We offer your territory and district this same competitor's technical service, limited only by tbe conditions indicated below. It must be understood that a visit from a technical representative to finish a car from the metal to tha polish ta the equivalent of giving the customer a One Hundred Dollar sample. We do not intend to give our customers tbe material for finishing their cars nor do we intend to fur nish speciel representative* to eppiy tha material excepe where it line* up with good common sense business method*. -- 52 i-rri-irn-riii............................ , 0007-SWP-000011932 Sh mb w /h -Wil u a ms Pr o d u c t s COMPETITORS' TECHNICAL SERVICE Our competitor* have offered the service* of technical men to their customer* to be charted for at the rate of Twenty Dollar* per day and expense*, provided they purchase the material to be applied. Another method offered ** the opening of school* where the customer was obliged to spend hi* time to travel to a definite city and oftentimes pay a definite fee for entrance into a school where he learns the application of Pyroxylin. The Sherwin-Williams Company are not interested in sending out technical representative* and charging the customer for this service, nor are we interested in establishing schools, but we offer, however, a much simpler proposition. SHERWIN-WILLIAMS TECHNICAL SERVICE For every Five Hundred Dollar order actually received and passed by our Credit Department*, we will put through a demonstration. This Five Hundred Dollar order would represent our assortment No. 1. and include Primer*. Glaring Putty. Surfacers. and Thinner* complete, sufficient to finish approximately forty to fifty cars. We are not interested whether this be a single order from one customer, or whether it represents two or three finishing shop* who are anxious to learn the method, or, in other words, we would establish in one of the finishing plant* in the city a class to be shown how to finish one car, and representatives from the other finishing companies would be present, provided they purchased part of the original initial order. You wilt find many shops alraady familiar with tha application of Pyroxylin Bnamal and in aueh eaaaa a aala couid ba aatablianad without tha necessity of a damonatration. It should be self-evident that there are not enough technical representatives in the Company or in the country to demonstrate in each individual shop throughout the country. It is also certain that any reflnithing shop that does not go into the Pyroxylin business within the next few months is absolutely doomed to failure in the next year or two. We offer, therefore, to teach a man the fundamental principles and technical application of our products without cost to him. but make the initial order Urge enough so as to insure that our technical representatives will not be wasting their time on shops too imsll to warrant our attention and, furthermore, to insure that for our technical service we obtain tome creditable business. As a matter of fact, there will be no profit on this first order to the Company. It may appear as a hard proposition to interest two or three finisher* in one town to come together end learn the Pyroxylin method of application, but what difference is there in this method over the establishing of schools where anyone is welcome that pays the fee. and this method is being successfully carried out today by one of our competitors. There is no possibility of a finishing shop keeping this proposition quiet and to themselves. The competitor is going to get the information within a few months, either from our technical representative* or from our com petitors. - The assortment we offer is about at follows: No. 1 ASSORTMENT 40 Gallon* Sherwio-Williams Opex Red Oil Primer and Sealer, at $2.3$ per gallon........................ ..$ $4.00 SO Pounds Sherwin-Williams Glaring Putty No. 10, at 24c per pound........... ................................. .... 12.00 SO Gellons Sherwin-Williams Opes Automotive Finishes, assorted color*, at $6.00 per gallon... 300.00 SO Gallons Sherwin-Williams Opex Reducer, at $2.2$ per gallon............................................................. 112.50 10 Oallons Sherwin-Williams Opex Remover and Cleaner, at $1.2$ per gallon___............ 12.50 $531.00 Actual Cost to Purchaser............. 500.00 The colors we offer cover well, fast to light, non-fading, and represent any possible combination necessary under the following: Sherwin-Williams Opex Tudor Oray Sherwin-Williams Opex Pearl Oray Deep Sherwin-Williams Open Pelham Bine Sherwin-William* Open Naiad Green Sherwin-Williams Opex Oray Green Light Sherwin-Williams Opex Coach Black Sherwin-Williams Opex Oray Green Deep Sherwin-Williams Opex Dust Proof Oray Sherwin-Williams Opex Beaver Brown Sherwin-Williams Opex Brie Blue These shade* represent standerd shades which we desire to establish and ware house throughout the country where business warrants. LAC-C (B> B25 -- 53 -- 0007-SWP-000011933 SHBHWIN-W/LUAM9 PRODUCTS AMOUNT NECESSARY FOR A CAR The amount of material needed for a car. of courae. variea with the size of the car and the number of coats applied. The following general information, however, should be sufficient for your purpose. It requires approximately one quart for one coat on the average sire ear. This inetudes the items of Metal Primer and Sealer. Opex Primer, Opex Sanding Surfacer. Opex Binder Surfacer. Opex Automotive Enamels. Glazing Putty No. 16. Quantity per car depends, of course, on the condition of the metal, but only a few ounces to not more than a pound per car is necessary. Opex Thinner. The directions for thinning Opex Finishes are described under each of the products on the next page. Roughly there will be less than $10.00 worth of material per car. and you should be able to sell our quality proposition as compared to some cheaper produet where the cost per car will be from $7.50 to $9.00. Thinlr of the tremendous difference in the eetual length of life represented by this small price difference. Ail of our Opex Finishes are of the best quality possible for the purpose and must be sold strictly as quality products and not on a price basis. ADDITIONAL SHADES For the automotive manufacturer we have, betide these, special shades already numbering Afty various colors. Additional colors will be manufactured only on receipt of an order for twenty gallons, at SO.25 per gallon over regular price. We call attention, however, to the fact that not all colors can be duplicated io Pyroxylin. At the present time, there is an entire absence of Maroon*, and only colors that have been thoroughly tested can be used, in this way eliminating some shade* previously obtained with color varnishes. GOST OF SPECIAL SHADES To inaura length of life of Pyroxylin Enamels, it is absolutely necessary that a proper balance of pigment be carried to the other ingredients used. To obtain some shades desired by the customer, it would be necessary for us to upset this balance and apply either less or more pigment, and this we do not intend to do because of the ill effect on the finished Enamel; for example, very light, delicate Blues ususUly made with color varnish, by the addition of a small amount of pigment, cannot be duplicated in Pyroxylin, as the Anal Enamel will not have the covering power end there will not hie enough pigment to prohibit the passage of light through the Aim. and aueh passage of light would decompose the Him in a short time. Also, some products may be found on the market that cover better In one coat than our own. This has been deAnitely proven to be brought about by loading with pigment, end our weathering tests show that loading with pigment makes the Enamel eventually brittle and shortens its life. The balance of pigment to nitro cotton in the SherwinWilliams formula has been developed by a long study and our products will give the longese wearing life, irrespective of any small point which the customer might bring up in favor of the competitive goods. TAXICAB AND BUS COMPANY SPECIAL COLORS For taxicab companies, bus lines, and other similar propositions, we are prepared to make the standard shades providing these standard shades can be duplicated in Pyroxylin satisfactorily. Our Technical Department will advise promptly upon receipt of the shade whether it can be duplicated in Pyroxylin with the some expec tation of length of time as in our regular tine. TRUCKS, MILK WAGONS, ETC. Facking house truck*, chain grocery sfore wagon*, tea company con* vayancas, and, in /act, any company operating a large ffeer of wagon* or automobilaa, should ba in tares tingprospacts, and the general information can be applied in all cases equally well. Special shades to match any standard chain store or similar proposition will be made with the proviso that a 20-gallon order is received at the time of requesting the match. The same basis for special technical representatives to apply the produet holds in these cases, and exception* to this rule will only be made after application ha* been made through District Managers to Cleveland direct. 54 -- 0007-SWP-000011934 SHMRMN-W/LUAMS PRODUCTS New No. 26001 26002 28003 28004 28005 28006 Old No. AX 241 AB 289 AB 271 AB 289 OIL PRIMERS AND SEALERS Oil Primer and Sealer Red Na. 36___ Oil Primer end Sealer. Yellow No. 36. Oil Primer and Sealer, Red No. 12 ... Oil Primer and Sealer, Whitt No- 12. Oil Primer and Sealer, Yellow No. 12. '4't 52.75 3,25 3 25 2.75 3.25 3.25 l'a >2.35 2.86 2 as 2.35 2.8S 2.85 S' >2.25 2.75 2.76 2 25 2.7$ 2.75 The above material* ceo be sprayed directly from the can or can be slightly re duced mrttS turpentine. Oil Primer and Sealer, Bed. White, and Yellow, No. 36. air-dry in tbirty-*ix hour*, but where the shop ia equipped with oven* (or forced drying, will dry in five to six hour* at ISO degrees Fahrenheit, or two to two and one half hours at 2S0 degrees Fahrenheit. The Oil Primer and Scaler. Red, White, and Yellow. No. 12. air-dry in twelve hours, and are deaigned especially for custom shops where there is so installation of equipment for forced drying. It is recognized that (or beat results a long oil primer such as our No. 36 should be used, but where the trade demand* a shorter drying product, namely twelve hours or over night, we have designed the No. 12 Primer to meet this demend. For your information and in order to avoid any misunderstanding, please be advised that all Primprs, Surfeccrs. Fillers, etc., of an oil nature (that ia not of a Pyroxylin or Opes nature) but for use under our Opes Finishes, will be classified in the series from Rx 26601 to Rx 28500. OIL GLAZING PUTTY AND OIL ROUGH STUPF 28016 R* 25516 l'a Otaaing Putty No. I (OU Bate)____ >0.26 S' >0.24 25'e >0.21 This product ia also of an oil nature and should not be confused with the Opex or Pyroxylin products Hated and explained hereinunder. Oil Glazing Putty No- 16 ia used for apot glaring and puttying. Air-dries in eight hours. Can be baked ia four hours at 150 degrees Fahrenheit, or two hours at 260 degrees Fahrenheit. If Oil Glazing Putty No. 16 ia to be reduced, turpentine should be used On oil undercoatings turpentine ia recommended aa a thinner. Do not reduce off u ndercoatings with ORex Thinner. 28501 OPEX PRIMERS [Pyroxylin Primer*] l'a AS 316 Opex Metal Primer Red.............................................. >3.25 S'* >3.15 Opex Metal Primer air-driea ia from ten to fifteen minutes, but (or beat result* one hour should be allowed before the next coat ia applied. Reduction for spraying, one part Opex Thinner No. 10. Rx 04510, to two part* of Primer. Opex Metal Primer should be used only on new work and not for uaa over old paint or varniah. We produce special finishes (or use over old paint and varnish which are listed later in this price list. It is absolutely understood that the word "Opex" will be used only on good* ehet are of a Pyroxylin nature. Our Oil Primers, wifaeers, and Plllers. will not carry the "Opex" label. This ia order to distinguish between the two types of materials. 28701 28702 AB 295 ............... OPEX SANDING SURPACERS Opex Surfaeer Light.................................................. Opex Surfaeer Dark.......................... _...................... la >4.25 4.28 5a >4.15 4.18 Opex Surfaeer Light, Rx 28701, and Opex Surfaeer Park. Rx 28703. are sup plied in heavy consistency and for spraying should bn reduced with equal parts of Opex Thinner No. 10, Rx 04310. or Op*x Binder Thinner No. 2. Rx 04502. If to be applied over an undercoating of an oil nature, such as our Oil Primers and Sexier* No. 36 or No. 12, the material should preferably be reduced with our Opex Binder Thinner iVo. 2. Rx 04502. In other words, when any first coat of Opex (Pyroxylin) material is applied over an oil paint or varnished surface, either old or new. this first coat of Opex should be radneed to proper consistency with Opex Binder Thinner No. 2. Rx 04S02. These two surfaeer* ere designed for uee over either the Oil Primers end Sealers or over the Opex Metal Primer Rad. When applying over OH Primer end Sealer, the first coat should be a very light or so-called duet coat. Subsequent coats can be applied more heavily. Always pear in mind that whan applying Opex or Pyroxlyin material* over Primer, Sealer. Surfaeer, etc., of an oil nature that the fim coat should be put on very lightly aa ia this manner the solvent* in the Opex Finishes will not be present in sufficient volume to attach the oil undercoatings. LAC-C(B) B25 -- 55 -- .,if -io ^l h w 0007-SWP-000011935 Sh b r w in ' Wil u a ms p r o d u c t s So that there will be d o misunderstanding, please be advised that all Primer*. Surfacer*, and Filler* of an Opes or Pyroxylin nature, that is very rapid dryinc product*, we are reserving a series of Rx number* beginning with Rz 28501 to Rx 29000. Sverything in thi* tenet it of an Opex or Pyroxylin nature. At advised, the series from Rx 28001 to Rx 28500 i* reserved for the Oil Primer*. Surfacers. and Filler*. Please be careful therefore in ordering material to specify the correct Rx number. 20703 28704 OPEX BINDER SURFACERS Opex Binder Surfacer Light.............................................. .. Opex Binder Snrfacer Dark................. ....................................... .. r* 34.90 4.90 s'* 34.80 4 80 The Opex Binder Surfaces* are used where an Opex Finish i* to be built over a surface previously painted or varnished and differ from the Opex Surfacer Light. Rx 28701. and Opex Surfacer Dark. Rx 28702. in that they are constructed in such a manner as to have the least possible effect on the old painted or varnished surface. The Opex Binder Surfaeer Light. Rx 28703, and Opex Binder Surfacer Dark. Rx 28704, are supplied in heavy consistency and for spraying should be reduced with equal parts of Opex Binder Thinner n o . 2. Rx 04S02. Under no condition should these goods be reduced with any other thinner, as in doing so the value of the Opex Binder Surfacers for use over old paint will be minimised, if not entirely de stroyed. la applying over Che old painted or varnished surface after it has been properly, prepared, spray on a very light dust coat which can be followed with heavier subsequent coats. Opes Binders Surfacers air-dry in fifteen to twenty min utes. hut approximately one hour should be allowed between coats. Do not forget that these Binder Surfacer* should be reduced only with Opex Binder Thinner No. 2, Rx 04602. end nothing else. Be sure to caution everyone using the Binder Surfacers regarding this point. OPEX AUTOMOTIVE ENAMELS 31001 31003 31003 31004 31005 31006 31007 31008 31009 31010 31011 31012 31013 31014 31015 31016 31017 31018 31019 31020 31021 31022 Opex Auto White..................__________________ Opex Century Yellow Medium....................... ........... Opex Tudor Oray...........-------------------------------------Opex Pearl Oray Deep....._______________ _________ Opex.Leaox Blue............................................ .. ................ Opex Gray Dark............. ............................................................... Opex Pelham Blue......... ........___........... Opex Naiad Qreen.......................................................... .............. Opex Thistle Green.................................. ................................... Opex Gray Green Light_______________________ _________ _ Opex Sage Brush Green Light_____________ _____________ Opex Dover Gray.._____________________ ______ _ Opex Hampton Gray................................................................ Opex Coach Black.____________ _________________________ _ Opex Fawn Gray.................................................. ........................ . Opex Yellow Cab Yellow.......................................................... Opex Victoria Blue Deep..._______________ _________ _ Opex Oray Green Deep............... .. ....................................... Opex Blephent Grey................. .............. ............................... .. Opex Dust Proof Grey..................... .................................. .. Opex Beaver Brown....................... ................ ........................... Opex Brie Blue................................ .. .. ................................ .. t's 56-00 6.00 6.00 6.00 6.00 6.00 6.00 6.00 6.00 6.00 6.00 6.00 6.00 6.00 6.00 6.00 6.00 6.00 6.00 6.00 6.00 6.00 5't 36.90 6.90 6.90 6.90 6.90 6.90 6.90 6.90 6.90 5.90 5.90 6.90 5.90 6.90 6.90 6.90 6.90 6.90 5.90 6.90 6.90 6.90 29059 CPE 142 Opex Cbaaaia Black........ ........___ 2.60 A good black for u*e on chassis frame* and under purts of automobile. 2.60 Opex Automotive Bnamcla for spraying should be reduced equal parts with Opex Thinner No. 10, Rx 04S10, or Opex Binder Thinner No. 2, Rx 04502. Air-dries in from fifteen to twenty mioutes, but approximately one bour should be allowed before applying the next coat. Do not overlook the fact that a* Opex Automotive Bnemela will stend at least 100 percent reduction for spraying, that the cost ready for use figuring the Opex Bnamcl et 36.00 per gallon and Opex Thinner No. 10 at 32.25 per gallon, is but 54.12 Vi P gallon. You will find competitive automobile Pyroxylin Enamel* are supplied in much lighter consistency end do not stend nearly the reduction that our goods do. Remember, our Opex Automotive Enamel* have considerably greeter natural gloss prior to polishing than any other Pyroxylin Bnamel now on the market. This is a very important point. OPEX CLEAR FINISHES FOR NATURAL WOOD FINISHES Xx 04343 Rx 04344 (Automobile Interior*) Opex Wood Scaler No. 43 used under No. 44. Opex Wood Finishing Lacquer No. 44................. 1'a 33.06 3.06 5's 32.96 2.96 A very durable high-grade clear finish to be naed over sealer No. 43 shown above. -- 56 -- 0007-SWP-000011936 Effective July 28, 1938 Sumnw/N- Wil l ia ms Pr o d u c t s OIL LIQUID SANDING SURFACER New No. 28007 Old No. 18838 19820 18847 Oil Liquid Sanding Surfacer Red ....................... Oil Liquid Sending Surfacer Dark Gray .... ... Oil Liquid Sanding Surfacer Light Gray.... ... 1's 3 00 3 $0 S's 2 80 2 90 3 40 An Oil Liquid Sanding Surfacer that it ready for tpraying as it comes in the package. If reduced, turpentine only must be used. Air dries in six hours to that two coats a day may be applied. Force dries in two hours at ISO degrees F. After drying it is water sanded with fine sandpaper to a smooth uniform surface. The Red Oxide Oil Liquid Sanding Surfaces is non-bleeding. OPEX METAL PRIMERS--LACQUER PRIMERS 28S01 04S84 AB 318 Ope* Metal Primer Red............................................... Ope* Metal Primer Clear.......................................... r 3 35 2 95 s-. 3 25 2 85 Opez Metal Primer air-drie, in from ten to fifteen minutes, but for best results one hour should be allowed before the nezt coat is applied. Reduction for (praying, one part of Opez Thinner No. 10 Rz 04S10 to two parts of Primer. Opez Metal Primer should be used only on new work and not for uae over old paint or varnish. We produce special finishes for use over old paint and varnish which are listed later in this price list. It ia absolutely understood that the word "Opez" will be used only on goods that are of a pyroxylin nature. Our Oil Primer. Surfacert and Fillers do not carry the "Opez" label. Thia in order to distinguish between the two types of materials. OPEX GLAZING PUTTY--LACQUER PUTTY One lb. tube 28705-Y6444 Opez dazing Putty Light................................... ............ .............. .............. 75 28708-Y644S Opez Glazing Putty Dark................................ 75 Opez Glazing Putty is our answer to the eall from Opes Headquarters shop* for a quick drying glaring putty in full keeping with present day finishing schedules. This excellent new product is offered the trade in handy economical one lb. (approx imately) zinc tubes and the material can be squeesed onto the glazing knife just like tooth paste on a tooth brush. It is quick and easy to use for a fast hard and solid surfacing. This product ia used for the same purpose as the Oil Glazing Putty No. 18. ex cepting that it is of a pyroxylin nature. 1s used for spot glazing and puttying. Dries in 15 to 20 minutee, although an hour should be ellowed prior to the application of the nezt coat. Should only be thinned with Thinner No. 10, Rz 04S10. or Binder Thinner No. 2. Rz 04S02. Do not thin with any other material. OPEX SANDING SURFACERS--LACQUER SURFACERS New No. Old No. 28701 28702 AB 295 Ope* Surfacer Light............................................................ Opez Surfacer Dark............................................................. 1's 4 26 4 25 5s 4 15 4 15 Opez Surfacer Light Rz 25701. and Opez Surfacer Dark. Rz 28702, are supplied in heavy consistency and for spraying should be reduced with equal parts of Opez Thinner No. 10. Rz 04510. or Opez Binder Thinner No. 2, Rz 04S02. If to be ap plied over an undercoating of an oil nature such as our Oil Primers and Sealers No. 36 or No. 12. the material should preferably be reduced with our Opez Binder Thinner No. 2. Rz 04502. In other words, when any first coat of Opez (Pyroxylin) material is applied over an oil primer or varnish surfacer. either old or new, this first coat of Opez should be reduced to proper consistency with Opez Binder Thinner No. 2 Rx 04$02. These two surfaeera are designed for use over either the Oil Primers and Sealers or over the Ope* Metal Primer Red. When applying ever Oil Primer and Sealer, the first coat should be a very tight or so-called dust coat- Subsequent coats can be applied more heavily. Always bear in mind that when applying Opez or pyroxylin materials over e primer, sealer, surfacer, etc., of an oil nature that the first coat should be put on very lightly as in this manner the solvents in the Opez finishes will not be present in sufficient volume to attack the oil undercoolings. OPEX BINDER SURFACERS--LACQUER SURFACERS 38703 28704 Opez Binder Surfacer Light.............................-............. -- Opez Binder Surfacer Dark................................................................. Is 4 00 4 90 5's 4 80 4 80 The Opez Binder Surfaeera are used where an Opez finish is to be built over a surface previously painted or varnished and differ from the Opez Surfacer Light. Rz 28701 and Opez Surfacer Dark. Rz 28702, in that they are constructed in such a manner as to have the least possible effect on the old painted or varnished surface. Lac e (B) K25 1048 -- 55 -- 0007-SWP-000011937 SHBRWIN-WlLLIAHA3 PRODUCTS The Ope* Binder Surface* Light. Rx 38703, and Ope* Binder Surfacer Dark. Rx 28704. are supplied in heavy consistency and for spraying should be reduced with at least equal parts of Opes Binder Thinner Pfo. 2. Rx 04502. Under no condi tion should these goods be reduced with any other thinner, a* in doinft so the value of the Opex Binder Surfacer for use over old paint will be minimized, if not entirely destroyed. In applying over the old painted or varnished surface after it has been properly prepared, spray on a very light dust coat which can be followed with heavier subsequent coats. Opex Binder Surfacers air-dry in fifteen to twenty minutes, but approximately one hour should be allowed between coats. Do not forget that these Binder Surfacers should be reduced only with Ope* Binder Thinner No. 2. Rx 04502. and nothing else. Be sure to caution everyone using the Binder Surfacers regarding this point. Inasmuch as our company is the only one that has successfully, introduced to the trade a Binder Surfacer for use over the old paint and varnish finish, we have a mighty effective exclusive selling feature in this particular product. Its use not only permits the refinishing shop to use lacquers without the necessity of using the burnoff in every case, but consequently enables the refinisher to turn out a finished job in half or less the usual time, and at considerable less expense to the motor car owner. Its use also enables the motor car dealer to use lacquers on used cars where they could not use them where the burn-off proeess is used on account of the additional time and expense involved. It behooves every representative to strenuously push this product to the automotive trade. The Opex Binder Surfacer is not in any sense a cure-all and can not, be used where the old paint is too badly cracked or ready to fall off. The old finish must necessarily be in good condition. Being a heavy pigmented material, a slight adjustment in the gum is usually re quired. Cut down on the material--have it wet enough to flow on but not so it will run. The customary air pressure is needed to break it up thoroughly. The Opex Binder Surfacer offer* a new market to the refinishiag shop end motor car dealer ror finished job* cheaper end quicker, particularly for the lower priced car* and used car*. OPEX AUTOMOTIVE LACQUER ENAMELS 31001 31003 31003 31004 3100$ 3100ft 31007 31008 31009* 31010 31011 31013* 31013 31014 31015 31010 31017 31018 31019* 31020 31021 31023 31023 31024 3102$ 3102ft 31028 31029 31030 31031* 31032* 31033 31034 31035 31030 31038 31039 31041 31042 31044 31045 31040 31049 31051 31052 Opex Auto White............... .. .......................... I Opex Century Yellow Medium____-- Opex Tudor Oray............................................. Opex Pearl Oray Deep.................................. Opex Lenox Blue............... ................ Opex Oray Dark .......... ........................ ......... Opex Pelham Blue...... .................................... Opex Naiad Green........ .......................... ....... Opex Thistle Green Opex Gray Green Light............................ Opex Sage Brush Green Light..____ _ Opex Dover Gray ............ Opex Hampton Gray..................................... Opex Coach Black............. --...................... Opex Pawn Gray............................................. Opex Yellow Cab Yellow............................. Opex Victoria Blue Deep.......................... Opex Gray Green Deep.............. Opex BJephent Oray...................................... Opex Dust Proof Gray.................................. Opex Beaver Brown....................................... Opex Brie Blue.............___..... Opex Orinoco Vermilion. . .. .... ... Opex Mephisto Red.......... ............................. Opex Rolls Royce Blue................................. Opex Neptune Blue____ ______________ _ Opex Nash Blue.._.......... Opex Brewster Green Deep........................ Opex Brewster Green Medium................ Opex Taxieab Green........._______ Opex Brilliant Green........................... ......... Opex Virginia Cream..................................... Opex Havana Brown.................................... Opex Packard Brown.......... ........................ Opex Sudan Brown................. Opex French Oray.------------- -------------------Opex Sahara Gray........................................... Opex Cedillac-Buckingbam Gray............ Opex Overland Blue ---------------Opex Packard Blue ............................ .. Opex Chrysler Biege.............. ..................... Opex Channel Oreen (Ford 192ft).......... Opex Marmon Blue....... .. ............................. Ope* Moleskin Grey (Ford. 1928)... . Opex Drake Green (Ford. 1926)............. j qts. ft 90 t's 6 00 5`* ft 80 31047 3104ft Opex Windsor Maroon (Ford 192ft).-.1 Opex Rich' Wine................................................ / 9 80 To be discontinued when present stocks ere exhausted. 9 00 29059 CPR 142 Opex Chassis Black..................................................... 2 78 A good black for use on chassis frames snd under parts of automobiles. 8 80 2 5S 56 -- 0007-SWP-000011938 Sh b r w in -Wil l ia ms Pr o d u c t s Rz 04510 OPEX THINNERS Opcz Thinner No. 10.......................................... 1's $2.25 S't Drum* $2.15 $2.06 Opez Thinner No. 10 should be u*ed for thinning all Opes or product* of a Pyroxylin nature, ezeepti.ng where the first Opez or Pyrozylin coat it applied over an oil paint or varniih surface. either new or old. in which case only our Opes Binder Thinner No. 2, Rz 04502, should be used. Rz 04502 Opez Binder Thinner No. 2............................ la S3.25 5s $3.15 Drum# $3.OS This Thinner must be used ezclusively where any Opez Surfacers. Enamel*, etc., fer automobile work are used over either oil undercoatings or other old paint or varnish surfaces which are being prepared for a lacquer finish. When reduced with Ope* Binder Thinner No. 2. R* 04502, somewhat better results will be obtained under rrtuin conditions, namely a little more level and better top finish and faf less possible trouble with polishing. The use of Binder Thinner No. 2, R* 0450 eliminates the necessity of using retarder. 1 Rz 04S06 CPL 55 Opez Remover and Cleaner. la $1.2S 5t $1.15 Drama SI.05 This material it designed only for washing out air guns and general clean-up work around the shop. Must not be used for thinning any Opez Finitho. Rz 04511 CPL 96 Opez Retarder Thinner..... la S2.30 Sa $2.20 Drama S2.10 Designed for use in damp weather when Pyrozylin materials generally are subject to blushing or frosting. If this occur* reduce with a special thinner made of one part of Opez Retarder and three parts of Opez Thinner No. 10. or Opez Binder Thinner No. 2. OPEX STRIPING ENAMELS 31402 31403 31404 31405 31406 31407 31408 31409 31410 Vellow Striping Enamel.............. Black Striping Enamel................ Medium Blue Striping Enamel White Striping Enamel................ Red Striping Enamel.................... Green Striping Enamel.............. Ivory Striping Enamel.............. Light Gray Striping Enamel... Light Blue Striping Enamel... SO.75 par hxif-pint >5 75 .75 .75 .75 .75 .75 The standard package will be half-pint varnish can*. Good* however, can be supplied in gallon packages if desired. The material should be reduced but slightly for striping- Use either Thinner No. 10. Rz 04510. or Binder Thinner No. 2, Rz 04502. Directions for use of all Opez Finishes and Oil Undercoating* for use under Opez Finishes as listed in this price list, have full and complete instructions on the can as to (heir use. reduction, etc. Caution all your customers to carefully follow our instructions in which case satisfactory results are bound to be secured. LAC.C (S) B2S 57 --