Document 82BzBDojJe61d3YY4ooG1aG95

......... ; One of the most effective means of local advertising is through your local telephone directory's yellow pages. Why? Because when someone looks in the yellow pages under automobile parts and suppliers you know that per son is looking to buy. And, since over 45 million people each year use the yellow pages to find an auto parts store, that's a huge number of current and potential customers you could be bring ing into your store. To help you reach your share of those 45 million customers, NAPA is again offering a highly effective na tional yellow pages program for 1988. With a new yellow pages agency and several improvements to the program, your store's name will be strategically placed in your local telephone direc tory, making the most of this media's advertising capabilities. As mentioned, there is a new NAPA Yellow Pages agency -- Telephone Directory Advertising (TDA). TDA is committed to providing NAPA AUTO PARTS stores with the best possible telephone directory advertising at the best possible price. The NAPA team at TDA includes two telemarketing representatives who are each assigned certain states. TDA can be reached, Monday through Friday (8:00 a.m. to 6:00 p.m., EST), at either (800) 422-0355 or (404) 993-3222. Improvements to this year's Yellow Pages Program will make telephone directory advertising easier for you. These improvements include a new order form, providing more complete instructions and combining the selec tion of all possible yellow pages head ings on one page, and the mailing of solicitation order forms 60 to 90 days prior to the closing date of your local telephone directory. This will give you additional time to insure that your listing is correct. While these improvements have been made to guarantee that you get the best possible telephone directory advertising for your money, the basics of NAPA's National Yellow Pages Pro gram remain the same. For example, there will continue to be one source for all directory advertising (TDA). Secondly, you will be reminded of di rectory closings by mail (only sooner, as mentioned above) and by telephone. Finally, you will still be able to get your store listed in the yellow pages under "Automobile Parts & Suppliers," or a similar listing of your choice. Addition ally, your store will still be listed in the white pages under "NAPA AUTO PARTS." The ability to list your store in both sections of your telephone directory means you have a greater chance of reaching consumers who are looking in the phone book for an auto parts store. And reaching those con sumers can mean additional sales dol lars and increased profits for you and your NAPA AUTO PARTS store. For further details on the NAPA Na tional Yellow Pages Program, contact your Distribution Center's Sales Man ager or TDA at (800) 422-0355 or (404) 993-3222. The catalog rack in your NAPA AUTO PARTS store may never be replaced, but NAPA's new Computer Cataloging Program will have you go ing to that rack less and less. Part of the TAMS computer system, NAPA's Computer Cataloging Pro gram lets you, with just a few simple keystroke commands, quickly and ac curately access information to provide your customers with much faster and reliable service. Instead of having to refer to 60 different catalogs, you can now refer to your TAMS computer and get the same information plus much, much more. Here's what computer cataloging will 14 Computer Cataloging: Meeting the Future Now show you with just several quick steps -- part number(s) needed for a certain make and model of vehicle, whether you have the part in stock, the price of the part and other related parts. To find this information, all you need to know is the vehicle make and model. Once that information is keyed in, the computer cataloging program takes you through a series of steps to get to the right category for the repair or part needed. And once you get to the right category, the computer screen will show you the parts for that particular make and model. NAPA's Computer Cataloging Pro gram has some great advantages over paper catalogs, including: saving time and counter space; convenience (for both you and your customers); and simplified training that will make anyone a "catalog expert" in one day. Additionally, NAPA's Computer Cata loging Program eliminates guesswork and human error; it's current and ac curate (updates and corrections to the catalog are made on an as needed basis); and it can help increase your related sells by prompting your coun terperson to suggest related items to go with the original request. And what's even better about NAPA's Computer Cataloging Program is that it's also a big plus for your traditional customers. The system lets you tie in your traditional customers directly to the TAMS computer in your store through a computer terminal (CRT) and telephone modem in their place of business. With this equipment your traditional customers can check, with out calling your store, on a part's avail ability, price and even place an order. Up-to-date and accurate information, increased customer satisfaction, mini mization of errors and increased sales. Those are the results you'll get with NAPA's Computer Cataloging Pro gram. Call your Distribution Center's Sales Manager today and order your program. h I