Document 3e4xXmm2wKGL2RZbez3KDe520

-bhi'\L -n ..-i- or Adulteration?- ( ^ brief explanation of the rea$Qhsifor Magnesium `j..- L.i' -o ' :: . Vf/i .*Jt- ' -ii i *"c.1r V-.'* 'IT.-}.- z:.- J v>3 <. :>;:A ...rjjt'Z.it v . .!T *<* i -./litii n.` \d l L-;'1 >'- vrl-pj-i,; c' v... ;qr3 druir. -<ac * fir. tU: .Alir.': *1 Vs: - oJ:?: gfr: * r::o:t>r* TW2 t ,Uiiwr /M-'.v 5-irr.T -t w JTastn Th e SHEMfi^LUAMS&j. ? - 7. , ' ' ? i CLEfEUHD,OHW - ' / - it*'.- Of: t-1 9.,: . r.rf.;.- T6-q 84 tn 0007-SWP-000012198 T ___ Improvement or Adulteration?- Any logical minded peraoo would take violent exception to the etateaeat that Science baa made no progress in the past one hundred yean. Ie H tfam any more logical to assume that just as great progress has not been made iq the science of paint-making and painting during the past one hundred years? One hundred years ago. Science was not very conspicuous in either the manufacture or the application of paint.' In thoee d^ya `tiaere was no such dung as prepared punt, sold -readylor use In tin packages." White Lead was ground into oil and mixed by band by painters and Other consumers. Most buildings were panted white, largely because of.the costoftinting colors and tbe difficulty experienced by the.faintertin the job matching the various batches of point mixed by him. . v _ The year ofp.865 sew theadventoftheprepared-paiat idea known at that tune as "Patent Paint." People looked askance at this "too modem" a departure from the eld order of things. Wiseacres wagged their hands anil atoutiy maintained that die Patent Paint idea was doomed to a abort life and a painful death. Yet the idea behind prepared paintresulted in the establishmentofagreat industry, and today prepared paint, made according to formulae developer! by scientists after years of research work and ground to impalpable fineness and thoroughly incorporated with 60s, 'by powerful maehinet.is not only desired but demanded by the point consuming public. The Sherwin-Williams Company, which,is today die largest maiafafi turer of prepared paint in die world and-the recognised leader in the paint and vanish industry, is proud-of tbefeet that it-was one of the first to man ufacture prepared paints, not only in this country, but indie world. Ttie auccess of tins Company Is largely traceable to die determined policy of Hf founders that only the purest materials, best suited to the production ofUgh 'quality, durable and economical paints should be used in the manufacture of 'their products. This policy has been jealously watched over by the Management ofThe ^Sherwin-Williams Company for nearly sixty years, and the fact that die consuming public is cognisant of this policy is demonstrated by die tremen dous demand for Sherwin-Williams Products. 1! __ f, , >. ;: 1' When Science said, "A better ahdjficre durable paint can be manufac tured by including a definite email p-rr**T*igr ofso-called inert pigments with .the scientific combination of whftexead qnd me oxide," die Research De partment 6f The Sherwm-WOliahM^Company hearkened. After a number bfyearsofinvestigation, itwas de&dta^ydettrmined by TbeShenrin-Wflhax^s Research Department that die *t^n-^$'ofja certain percentage of-inert pig* jioents into die famous SWP Paint, (Sbcswm-WOiinms Prepared Howe Paiu0 would result in a paint which would outwear SWP made without that pig ment, and would result m satisfaction to the users. ^ ^ ^ T; ,Aspecificperratagepfbieri:jKgmeat mithen$itSa3Q&ytn*de a-part die SWP fornnda. The introduction of the use of inert pigment in Prepared Sherwin-Williams Paints is'not'poffidddng new.*. This was done before ch&l dren who are now attending high school ever eaw the light of day, yet the^t -are many who still look upon the use of sueh inert pigments as magnesium silicate as an "adulteration." It is for this reason that this article has beep written to drfnrttdy.placc die trae-fseta-of-dw case briar* the-consumer and the merchant who supplies the consumer. c \ 0007-SKP-OOOOX2199 You hove heard that copper la added to gold, and aloe and tin are VHr* to copper to form alloy* that are harder aad more resistant to wear and poaaeea a phyteal quality not obtainable from gold or sQver alone. Grand mother's rifhtrrn carat gold wedding ring waa a huge itiatmlng **** * on the day that abe took her marriage vows, buttoday ItIt tUa aad fragilethruwear. If her eighteen carat ring had been alloyed with copper to the point where the fourteen carat marie could have honestly been stamped upon it, there would have been a'great deal more of thering left today. The addition ofmagneahim silicate to SWP haa the fame effectupon that paint that copper haa fat strengthening and hardening gold. TtmsVts praallilr a paint that will wear longer and look better, and that i* what every property owner having houses and bcfldingt to keep op is meet anxious to secure. The u*e of magneahim aflieate In SWP also hi pnssewed of another fanetion, vix.: to keep tike heavier pigment* of lead and fonc in wgiimiM In the liquid of the paint eo that it will not harden on the bottom of the package aad remit in diieatisfaction to the consumer and lorn to the nurrhant Mar nreturn silicate, or aebestine at it 1* aometfanee known, is qrits.aimllar la eon> position and structure to asbeetos flkfttevtag a long fibre, wUe magaeaftum silicate has a much shorter fibre. `lU'nmfr nftblifihrn nr minimumnrTia a paint chemistry be chad. In ChapterIL off work by Dr. IhMHai Tocfa, written in 1916, "The Chciririry and'Techndogy of Pates**, the following statement is made--"The moment a spcqific'amount of inert fiBcr, such as magnesium silicate is aide patota, thehr resist* ance to atmospheric M. The foQowing is mads In 1909 to Dr. P. S. Ladd, Director of At th Dakota Agricultural College of Fargo, N. D^ for publkaticn, covering the fioringe of inspectors reviewing the so-eafcedlKbrth Dakota Test-Fences on the grounds of the North Dakota Experiment 8tatfon at Fargo, prepared under the direction of Dt. Ladd, who ia a recognised authoAtj on paint competition and and is how a member of the U. 8. Senate. "The wear of paints made solely from white lead end tine (aide sermed tr iniliratr that thr artiHrirsi nf a agim Ifir iiirriniagf nf a third jigmint nf an ' Inert nature would be beneficial. "It was conclusively demonstrated that mUttnee of white lead and sine oxide, property blended with specific percentages of reinforcing pigment such as Asbestine,Barytes, Silica and bare proved moat mtis* fai.tury from every standpoint, and are superior to mixture* of Prims TiTilir Tlpiimf nirt rrinfrrrrl Trtfli trrrt * (Bigasd) Hquy A. Gardner, Director grfjmtn* 8eetfon, Paint Manufac* torers Assoc, of the U. 8. (8igoed) Geo. Butler, Official Printer, At lantic City Tcri-Fence, Master Home Printers and Decorators Assoc, ofPhiladelphia. (Sgned) Gharice Mac Nkhol, Master Painter, Washington, D. C. 0007-SWP-000012200