Document 2JD2OXN6pKB23x5592n1Qdoaa

ionOpecfount The Western Reg August-September, 1964 Volume 10, Number 4 ffibc ^i)crtom=?fciaains Cotic of principles t. Kb lain an our turrits bp nutans prsbucts at an(p tbe highest quatitp. 2. Cobe the batunb most success!ul concern m ourfirfb. 3. Kb br broab, liberal anb aggresmb* in our policin' mb mrtbob*. 4. Co tabt pnbr in our Company. 5. Co be levs! to tbe Cnmpattp anb to racb otber. 6. Co footer fellBbnsbtp ainons oucstlbrs, anb to take pleasure as tnelt as profit out of our Utorb. 7. Kd stnbr tonsiancln cor tbe imgrobemrnt anb ab- bamrmrat of tbe business anb ourselbes. 8. Co be considerate anb courteous in all our bralings tnitbut anb Without our nun organisation. 9. Ko grow in bttotolebge anb character as well as sue THE WESTERN REGION Spectrum Colorful Nows of Western Region Employees and Families THE STAFF Hilma Dees Editor Theresa Seymour Assistant Editor All Employees Contributing Editors D. W. Drummond Celebrates 25th Anniversary D. W. Drummond on his 25th Anniversary with S-1V. There are many milestones along life's pathway that take on extra momentum because of their significance to the indi vidual, yes, of course, but some extend beyond that to a Company--their Com pany. . . . Such is the significance of a 25th Anniversary with any one company. That period of time has allowed the in dividual to grow with the Company ... to climb the ladder of success ... if such has been his aim. DAVE W. DRUMMOND, Western Regional Director, on the completion of 25 years with our Company can well reflect on a successful careeT, for in these twenty-five years he has served in a num ber of capacities. His position as Region al Director denotes, not only success for himself, but twenty-five years in which the Company has known and benefited from his persona] accomplishments. July 5, 1939 D. W. Drummond began his career with S-W as a Retail Salesman at the Cleveland downtown Branch. In February 1941 he enlisted in the Army where he served in the Armored Divi sion and upon discharge had attained the rank of Major. Returning to the S-W fold in Janu ary 1946, he was assigned to the General Tirade Sales Department, Cleveland, ami the following November arcepted the position of Manager, Department Store Sales. Next came the position of North Central Manager of Department Stores and Syndicate Sales, September 1, 1948. D. W. Drummond enters bis office Monday morning, July 6. 0007-SWP-000107694 Mr. Diummond .md his kivabic secretary, Maigv Carlson. Yes. that's a look of endearing appreci ation on Mr. Duimmond's fate and Marge holds silver ashtray given by her and Gisclla Schley. and on January 1.1949 he look over the management reins of the Pittsburgh, Pennsylvania Branch. August 15, 1951) found him taking over as Division Manager Western New York and a further promotion Septem ber 1, 1951 to North Central Dealei Sales Manager. September I, 1953 he moved into Western Region as Chicago Area Manager, which position he held until August 1, 1955 when he returned to Cleveland Headquarters to take ovei the assignment of Manager Dealer Sales. On January 1, 1956 Mr. Drummond was translerred to Kansas City as Re gional Director, Southwestern Region and on September 1, 1960 he assumed the Regional Directorship at Western. Certainly, his varied and successful ex perience is a record of which he may be justly proud- Add to this his quality ol friendliness and you can readily see why rwenty-live vrar employees in the Chicago office, from left seated, ' Thelma Tomlinson. Gisrlia Seines, Frances Doherty and Marge Carlson, from left back row, C. H. Adams, I-. j. Van Scone. W G. Klomhaus. D. W. Drummond, D, K Barrett. C. E. Rutledge. Mr. Drummond and E. G. Williams take a look at the Album of Letters. ' * The congratulatorv cake. 0007-SWP-000107695 he is respected so as Regional Direc lor. Since July 5, 1964, his BICi DAY, lei! on Sunday, no doubt Mr. Drummond felt he would be free from all the usual "fan-fare" of a 25th Anniversary. There were others, though, who had different ideas. In honor of this special event, a group of Western Region employees and their wives gaihered at the very lovely home of Mr. and Mrs. . G. Williams in Downers Grose, Illinois for a "<ookout." (If you tan call shrimp, filet-migncm, etc., a "cook-out'' menu.) The guest of honor, D. W. Drum mond, was accompanied by his lovely family, of svhom he is quite proud--his wife, 'Val," son Dave Jr., a Sophomore at University of Wisconsin, Nancy and Barbara who keep life interesting at home. After a delicious dinner, in a delight ful setting, Mr. E. T. Herzog presented The D. W. Diuitimond family--'"Val." "Have." Nancy, Dace Jr., and Barbata tn front Relaxing in back >aid of Eel Williams' home are from left. Mis. Paul Rush. Mrs. Harry Wilson, Mis. Frank Kcpcvnski. Ham Wilson. Mrs. E. t!. Wil liams, Marge Carlson, Mis. Hctirv Clausen ami Mis Ralph Schneider From left Don Henke. Mis Don Rariclt, Paul Well, it looks as though they really had Mi and Mrs. Rush, GiscIJa Schrcy, Marge Carlson Herzog up a tree--Voutig Evan Williams ami and Mrs. Harry Wilson. Rarhaia Drummond with Mr Het/og 3 0007-SWP-000107696 Mr. Drummond with a beautiful, en graved silver tray; and a pair of hurri cane lamps to Mrs. Drummond. Jim O'Neal made the presentation of a barbec ue grill. Mr. and Mrs. Drummond expressed their deep appreciation and thanks to everyone tor a very lovely party, and for the gifts received. Community singing and dancing fol lowed and when it came time for good byes, everyone left with the wish that Mr. Drummond would have many more happy years with The Sherwin-Williams Company. But Sunday night did not end it for Mr. Drummond. When he reached the office Monday morning he found his of fice handsomely decorated, with 25 gor geous red roses adorning his desk. A beautiful cake on his table spelled out "Congratulations--D. W. Drummond-- 25th Anniversary." The office employees gathered to offer their congratulations and best wishes, and presented Mt . Drummond with a pair of golf shoes. The Album of Letters on his desk bulged with best wishes from many who would have liked to have offered them in person, no doubt, and we know the Album will he a source of joy to Mr. Drummond for years. It is with a genuine sense of pride that we otter our congratulations to D. W. Drummond, our Regional Director, as we wish for him many, many more suc cessful years with S-W. from left, Maige C'arlson. Mis. Hank f tauten Ralph anti Myrtle Schnridei. and Ruth and Jim O'Neal. In a moment of fun-- (left) E. T. Her/og, E. C, Williams. "our girl Srhrey" and Harrv Wilton. Mr. Diummond proudly displays engrain! tray while E. T. Herrog looks on (huirirane lamps ait. on talde, with l>arheme grill nil his side!. from left. Mrs. Maiy O. Burgctl. mother-in-law of E (. Williams. D. C. Henke. Paul Rush. Don Bairett. E. T. Hcrcog. Walls Klomhaus. Mis. Don Barrett, and in the foreground Mrs. Jim O'Neal and Ralph Schneider. 4 Connersville, Indiana New Location Grand Opening April 17, 18 and 20th marked the Grand Opening of Connersville, Indi ana Brandt at their new location. Picture shows store front. (There always seems to be a car parked in front of each picture sem in of a store front. Guess that's good.) Mrs. E. T. Herzog, left. Bob Middendorf, Manager at Grecnsburg, Mrs. Lindsay and Jerry Lindsav Branch Manager arc shown in front of the store Mrs. Lindsay. Credit Manager and Mr. Lindsay. Branch Manager. ' A much better view of Mrs. Herzog, Bob Mul- There were also some small fry in attendance. dendorf and Jerry Lindsav. 0007-SWP-000107698 i -- Galesburg, Illinois * ^1 __ New Branch Grand Opening " $NiAW/N`WftLfAMS iv- Pa in t s -*> r J. C. Burk. Left. Manager with J. E. Halterman, Area Manager. One of the newest of S-W Branches, Galesburg, Illinois, held its Grand Open ing on April 16,17 and 18 with an excel lent crowd milling in and out, despite inclement weather on the last twro class. An estimated 1000 person; visited the new Branch during the three days, and over 200 "Spin a Picture" were put out in five hours. J. C. Burk is holding the reins of management in the Branch, having been transferred from Peoria-Prospect. Jerry began his career with S-W as a stockkeeper in Waterloo, Iowa on February 13, 1956. On September 1. 1956 he was promoted to Floor Salesman and on Oc tober 1. 1959 he was transferred to Peo ria-Main as Sales Clerk. On Septembei 16, I960 he took over the management oi the Peoria-Prospect Branch. Jerry's rec ord and experience has equipped him to handle well all the many facets of a newBranch. Working with Jerry as Credit Man ager is Larry Stotts, a newcomer with the Company. As is the case in Branch openings, sur rounding Branch Managers lend a help ing hand to get things in order and you will see some of these in the picrures accompanying. We extend a hearty welcome to the Galesburg, Illinois Branch and wish much- success for its management. Mist Supvi Kcm Tone. Mr! Jem Burk, wiftof Manager. 6 0007-SWP-000107699 Vil- of HIMfli" lilllllih looking; to tin- u.ii View ft Din I mi k li)okim> low,ml fioni of ih< Hi.im I) aj{cr Peoria Main. PaulRiukhniitallscl.il "Spin a PitUm" mdiliinc [. E Halter-man opcraniiR "Spin ,i Pit III u foi customers. l.nnks like Ilu-s an hasiiijr (on 0007-SWP-000107700 Huntington, Indiana New S-W Brandi Huntington. Indiana, ready lot (stand Opening. MeWin R. Ring. Manager, with Im Imcly wife. Ixm-tta ami children. Barbara and Cat I Another S-W Branch newly opened this year is Huntington. Indiana, which held its Grand Opening on April !>. 10 and 11. Ic is locaced some 25 miles south of Fort Wayne. The Branch is manned by Melvin R. Ring, long time resident of Huntington. Richard Has/, is Credit Manager. Huntington was one of the first S-W Branches to be set up on the new Mass Merchandising Plan, and indications are that the new set-up is paying dividends. The "Spin-A-Picture" has created much interest at all of our Grand Openings for it is fascinating to both young and old. The machine resembles the old fash ioned washing machine with the lid oft The customer squeezes some colorant from a plastic bottle, which of course, would be S.K.T. accent color, onto the canvas In any manner he wishes, using as many colors as he wishes. With the aid of an elertrfc button, that starts the mo tor, the finished "Spin-A-Picture" be comes a "master-piece" of color. We welcome Huntington into the fam ily of S-W Branches and wish a great degree of success in short order for the Branch and its Manager. 0007-SWP-000107701 Robert Ambler, fright) Mayor of Huntington, cuts ribbon for opining of Branch, while Mel Ring, Manager. left, and Richard Hara, Credit Manager, look on. i There seemed to he a great interest in wall paper, also. Richard Han aiul wife. Nancy. With twins Richard and Russell Mci writes up a sale. * 1 0007-SWP-000107702 Grand-Rapids-Main Michigan Moves to New Location Graml Kapids-Main, Michigan The Grand Openingofour new Graml Rapids-Main Branch was held on April 2, 3 and 4, marking a new venture lor the Brandt and Region . . . being the first Western Region Branch vet up 10(1% on Mass Merchandising basis. A marked increase in retail and paintei sales was evident from the beginning ol the Grand Opening. Allen Blanchard, Manager oi the Branch since November lf)f>2, is a lot met PMI Representative. Armond Borrusch returned from Military Servire in No vember 1959 and took over the duties ol Credit Manager. David Taylor, stockkeeper, joined S-W in September 19<3: 0007-SWP-000107703 Gordon I* Emmons, Clerk, was trans ferred from Wyoming Park Branch in July. Claude Ezinga, Dealer Salesman, and Hollis Heemstra, PMI Salesman rame in September and October 1963, respectively. Robert Maynard, PMI Rep resentatise for both Grand Rapids-Main and Wyoming Park, has been with us since March 1958. The branch is well manned and with the new Mass Merchandising set up, it is expected to bee ome even more success ful than in the past. The pictures reflect an orderly and in viting atmosphere conducive to sales aplenty. SMMlN-WfUlAm 'CF CENTER Al Blanchard takes an order. Dave Taylor, Stock Clerk. Al Blanchard and Harrs Vralevoogd busy with retail customers. Armond Borrusch, Credit Manager Bemfe Vlaming. Central Industrial Zone Rep resentative, Territory 4005, lends a helping hand. II 0007-SWP-000107704 Peru, Indiana New Sherwin-Williams Branch Front nf Brand) showing Mia, E. T. Hcnag. E. C. HrfHn. Kokomo Branch Managei. anti L. M. fiaswlt!, Dealer Representative (in the far background) and (Craig Oswald, Credit Manager. Another Indiana Branch to hold its Grand Opening on April 9. 10 and U was Peru, with three quite successful opening days. Holding the reins of management is Wayne Randolph, with Kraig Dawall assuming the duties of Credit Manager. As usual, a number of Branch Man agers from outlying Branches were on hand, with dignitaries from the ciiy offi ciating at the opening. Western Region is happy to welt nine another new Brandi and trust that suc cess in no small measure will be the re ward in due tourse. From left, Wayne Bandolf, Branch Manager, Mayor Paul Hiss cutting ribbon, (from left) E Mrs. Ramlotf, and Kraig Dawalt. T. Herzog, Indianapolis Area Managei. Kraig Credit Manager. Dawalt. Mayor Ihw and Wavne Randolph. 0007-SWP-000107705 F. T. Hcimg has some- young ailmm-is of the Spin-A-Picture." Piesident, Chamber of Comment'. Bans Tou lnnUan. tutting ribbon. Left <> tight. Kraig Hawaii. Mrs. Herzog. Wasne Ramlolpti, F. T. Herzog with Mt.TouIouWan in ribbon tutting teremom From left. Mr. Richard Life. Yicv-pieuilrnt of Waliash Valley Hank & Trust Company. Mrs. Herzog. Wayne Randolph anil lzu Hasselil. Some giKttl helpers for the flat. Ed Heflin. left. Viola Hucburr. Mrs. Dunlap and Mate Dunlap. -Iraneh Manager Trainee. 13 0007-SWP-000107706 Billings, Montana In New Location Billing;), Montana, another Branch that has l>cen set up on the new Mass Merchandising had a big opening da) May 15 in its new location. The pictures reflect a true Mass Merchandise Display which enables a customer to see at first glance the great array of paint available. View of store front--Billings. Mont. Jack Holt/. PMI Salesman. Billings is shown in the background. L to R. Bmce Anderson. Managei. J.uk Holt/, PM I Salesman. Gary Hill, Cietlit Man.ign. Kick McCormick. Part-time stockman and Pat Me- 14 0007-SWP-000107707 j^Ntutuf* N'le*# MicKigon Grand Opening at New Location A beautiful "Cover the Earth' Grand Opening Cake. A festive air prevails in the Nik's llianrh A young customer enjoys Lake after purchasing Beatie paper. Ken Trucks, Branth Managei anil Jen Millet, Cnxiil Man ager. open doors for their three tiav Grand Opening on April 16.17 & 18. 15 "A doll and her dessert. 0007-SWP-000107708 Niles, Michigan (continued) P Kathv. left.and Umln Millet. daughfeis of ( onion and Jcii Miltvi Maviunl Sward. Mil luana Sales Manage! ' ampits large si/e lute of C.i.iik I Opening rake I'he new Branch in Monroe. Wisconsin Iiat> .lullieiiln Swiss front View of interior of Bidtirli The .Sherwin-Williams sign is plainly visible from across the Square. 16 0007-SWP-000107709 W. W. STILLE Western Industrial Zone Representative July 16,1954 C. B. A1CHELE Credit Supervisor, Chicago August 19,1954 M. L. WRIGHT Branch Manager, Colombus, Indiana August 23,1954 B. S. ANDERSON Branch Manager, Billings, Montana September 1,1954 W. B. CLUTTER Branch Manager, Hammond, Indiana September 7,1954 A. E. SHIDLER Brant h Manager, Evansville, Indiana-Main September 8,1954 ------- 5 Years ------- J. W. PUMROY Branch Manager, Goshen, Indiana July 1, 1959 D. E. LOGA Branch Manager, Portage, Wisconsin August 3, 1959 1? 0007-SWP-000107710 Vit w of pit im gniuit<l.v--Minneapolis A lea Minneapol "Our Area Picnii this year was held on Sunday, July 12, at Morris T. Baker County Park, which is located about 20 miles west of Minneapolis on beautiful Lake Independence. We had a very Une turnout with personnel attending'from many Branches throughout the Area. "Our festivities got underway with .1 traditional picnic lunch. Roy and Fran Allmon, St. Cloud, did a wonderful job ol co-ordinating the many games and ac tivities that were planned [or the allo Ah anise idlin' ball game ts 0007-SWP-0001077J1 Area Picnic noon, some of which are shown in the accompanying photos. These included sack races, a balloon breaking contest, a rolling pin throwing contest, a "golt" match ami an egg throwing contest (a little messy but lun). "From all indications even one had a fine time and enjoyed meeting and get ting acquainted with other S-W lamilies in our Area." by Sylvia jindrnon 19 0007-SWP-000107712 Welcome New Credit Managers Ke it h Scums* Gr e e n c a j t l e, In d ia n a C. F. Bzr g en s o n Fo c u s Fa l l s , Min n . Ja mb Gu c x e e n Au s t in , Min n . Ja*l Scans* Ma r s h h e l d , Wis c o n s in Ch a r l e s Ha n s e n Pa l at in e , III. 20 Ba r t o n We b b e r Wa s h in g t o n , In d ian a 0007-SWP-000107713 Eavesdroppin' and Pictures at Random Our congratulations to Corrine Clark GreiEe who received her'Masters Degree in Education from the University oi Mis souri on August 7, 1964. Corrine plans to be a 6th grade supervisor in one oi the University's l-ab Schools where she will teach and help new teachers. She also intends to work on her Doctor's De gree. Corrine is the wife of Richard A. Greife, Manager of our Jacksonville, Illi nois Branch. John St hwindt, Automotive Zone Salesman tak ing over territory 6207 out of Minneapolis. Minn Our congratulations and best wishes to Doris Mist, Credit Manager of our Havre, Montana Branch, who recently became a full-fledged United States Citi zen. Doris came to the United States from England and we are happy to know that she has completed her Citizenship tests. Corrine Clark Greife Congratulations to Rebecca Katayanagi who graduated from Robert Morris Grammar School in Chicago this past term. Becky received the American Le gion Award and Pin. She was Lieutenant of school safety patrol and Home Room Secretary. She will be entering Lake View High School this fall and her am bition is to become a teacher. Becky is the daughter of Kimiko Katayanagi, Sta tistical Clerk in the Chicago office. Our sympathies are extended to: ... Frank Repcynski, Asst, to Manager liranch Credits, Chicago, in the recent death of his mother. ... Larry Elpers, Credit Manager. Terre Haute. Indiana, in the recent death of his mother. ... LeRoy Bivins, Branch Manager, Owensboro, Kentucky, in the recent death of his father. ... Frances Doherty, Branch Credit Department, Chicago, in the recent death of her brother. Rebecca Katayanagi Bill Outlet. Jl., .von of Manager. Bill Outlet. Hammond, Indiana, take* his turn with the (lust rag to get the -.tore in order. 21 0007-SWP-000107714 **+ hcl Mitchell. Western Region Auditot. caught oil guard eluting audit at our Mishawaka Ilramh. That's Ed's usual smile with which no doubt the Branih personnel are thoroughly familiar?' *** Wright lifuscy. PMI Representative, (.an -Maui, takes a telephone order. ** * Wailv Beige Credit Manager of out St Joseph. Micliigan Branch, WMifsun ttisioniei Scott Bauman It was a happy occasion when Hihn.i Dees, Secretary to C. E. Rutledge, and your Editor, welcomed her daughter and son-in-law home from England where they had spent the last two years while he was serving in the Armed Forces, and an extra special welcome was extentled her grandson, little Scott Judvon Bau man. who was born in England. Ii makes a difference to have a big body of waiet separating loved ones. ScoLt, at eight months of age, seems to be thriving as he becomes acquainted with his Amei itan relatives and Iriends. 22 0007-SWP-000107715 '1 Paul Nelson, llirfnch C'.mli1 Field Siipemsoi handling some C.icclit Managers job in .in un- dentilicd Branch little Jutls F.\ereti. ilaughtct of Ur am! Mis I.. Fven-ii. Manager of out C.ars -C.leu PaikBiamh. 1964 Crusade of Mercy Opens Sept. 28 Employee Gifts Crucial to Support Community's Key Welfare Services THOSE TEARS WILL TURN ro a smile, once the baby gets off the examining tabic. Medical care for families who cannot afford to pay more than a token fee is available in six hospital clin ics which depend heavily on the Crusade of Mercy for support. Restoring sick people to health is essential if our community is to keep healthy. When you give to the Crusade of Mer cy, you help provide essential medical care. Please give enough! The 1964 Crusade of Mercy, Chicago's largest charitable drive, will be launched September 28 to help support 138 Com munity Fund welfare services and the Mid-America Chapter of the Red Cross. Contributions to the $17,047,000 goal will come from two major sources: ap proximately I14 million employee gifts, solicited at the individual's place of em ployment, and corporate contributions from about 25,000 firms. Hailing the campaign as a significant demonstration of the voluntary way of supporting essential welfare services available to everyone who needs help. Glen A. Lloyd, general campaign chair man, praised the genetous giving record of individuals and companies in recent years. The Crusade of Mercy has reached or exceeded its goal in each of the past five years. This year's goal, set by the Board of Trustees of the Crusade of Meicy, represents a three percent increase over the '63 goal and an increase of 316,000 over the amount raised last year. "The increase is essential to cover the cost-rise spiral, to meet increasing de mands on welfare services, and to pro vide new and more comprehensive serv ices," Lloyd pointed out. He is a partner 23 0007-SWP-000107716 in the law firm of Bell, Boyd, Lloyd. Haddad and Burns, and is a former pres ident of the University of Chicago Board of Trustees. "Every employee in our community has a personal stake in the success of the Crusade of Mercy," Lloyd declared. "Everyone has a right to the health and welfare services he and his family need. If these essential services are to be avail able, then they must be supported by everyone." * Lloyd urged employees to take advan tage of easy payroll deduction pledges in their companies. "One day's pay is only thirty or forty cents a week. On payroll deduction, this is scarcely a burden on most people. Yet it will mean that thou sands of people %vill get the help they need." The 138 Community Fund agencies and the Mid-America Chapter of the Red Cross, which serves 614 million peo ple in a five-county area (Cook, DuPage, Lake, Will and part of Kane), have 1965 budgets totaling $57,479,527. The Cru sade accounts for about one-third of their needs. Two thirds is raised by the agencies themselves. In accepting the $17,047,000 goal. Lloyd said, "These are dollars invested in human services. They are dollars for prevention, protection, rehabilitation-- dollars to combat economic deprivation, juvenile delinquency, family breakdown, school dropouts, mental illness, youth unemployment." "The services developed by our vol untary agencies are aimed at helping people to help themselves. They are practical. They are essential. Ana they are effective," the campaign chairman pointed out. Lloyd added that, under present eco nomic conditions and with continued generous support from corporations and individuals, "there is every reason to ex pect that the challenge of 1964 will be met and the Crusade of Mercy will be successful for the sixth consecutive year." INTENT ON A NEW HOBBY, this lad finds his fun in a Crusade of Mercy youth center, in stead of on the street. A skilled counsellor uses the tools of his trades guidance, undemanding and trust. Boys and girls from Chicago's most crowded neighborhoods and underprivileged homes get a start on being good citizens at more than 100 boys' dubs, Y's, neighborhood houses and youth centers. Your gift to the Crusade of Mercy helps provide these essential services. Please give enoughI PAINT BRUSH MAGIC delights two young artists at Crusade of Mercy clav nursery. Every day hundreds of children, many of them from broken homes or crowded neighborhoods, get essential pre-school care and training in their important, formative years. Your gift to the Cru sade gives these youngsters a good start in life. Please give enough! IMHNMNBffatH!'-*? 24 0007-SWP-000107717 What is the Measure oi Bigness? Bigness is an American trail. The land itself is big. The cities and I arms that sprawl across its thousands of miles are big. We boast of the tallest skyscrapers, the largest convention halls, the longest bridges, the biggest airports. We have a passion to think big and ail big. When the bigness creates big problems, we rise to that c liallenge, too. America's greatness didn't happen overnight. It grew slowly out ol the sclEreiiance oi the people. The sell-reliance grew out of a setting in which people had to help themselves. This same self reliance icmains today an outstanding American trait. Keeping this trait alive is one ol the mosr important aspects of today's voluntary welfare programs -- piograms created to cope with some of the social problems of bigness. Chicago's largest and most inclusive voluntary welfare group is the Crusade ol Mercy, The Crusade includes 138 vol untary health and welfare services ot the Community Fund, plus the Mid-Amer ica Chapter of the Red Cross, l-.ach ol tliese individual, voluntai ily supported organizations shares a common aim: to help people help themselves. As- essential as public, tax-supported services are, undergirding our soc ial wel fare structure by providing the essen tials ol food, clothing and shelter to the unemployed and unemployable, they are necessarily limited in scope. Relief checks can't make people take pride in their neighborhood. A Ci usadc of Merc y settlement house can. It can also provide a setting to encourage a potential school drojjout to stay in school--and out ol a gang- " Crusade agencies lead the way in te- training people with phyvital and men tal handicaps, rehabilitating them so they c an lead fairly normal lives and, in some instances, can be independent anti self-supporting again. Family counselling services help pre sent lamilv break-ups, provide guidance for families beset by such serious prob lems as death, deseition and chronic illness. The Red Cross is on the sjjcst within minutes after a disaster strikes, prepared to give lootl, clothing, shelter and comtori to victims and. when necessary, to extend this help until the families can regain a foothold again. The Crusade of Mercy gives consinc ing evidence that despite Amenta's big ness, we have not lost our icspect lor theindividual. Indeed, it is concern lor Indi viduals which prompts men and women from every comer oJ our community to voluntarily organize the welfare .services essential to meet the needs ol then neighbors, and to contribute--vvillinglv and generously--to their support. As a contributor to the Crusade ol Mercy, you lake your plate among these responsible citizens. Your gift to the Cru sade symbolizes vour faith in an Ametic.i with an even bigger I mure. 0007-SWP-000107719