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ANACONDA LEAD PRODUCTS CO1CHICAGO' ILL
SEE BULlETlN TWENTY SIX NAT I ONAL PA I NT AND VARNISH
ASSOCIATION FOR GLIDDEN COPYRIGHT
' F A MORGAN,
,922 MAY |B PM I
25
J
PNYC00001753
Bu l l e t in No . 26 NATIONAL PAINT. OIL AND VARNISH ASSOCIATION. INC
April. 1922
BUREAU OF TRADE MARKS
V..---
' "4/
The Trade-Mark Bureau gives the
TRADE-MARKS public notice of the following trade
RECENTLY
marks, for which it has recently is-
REGISTERED
sued recording certificates. Infor
mation as to date of first use, to
gether with label or stencil imprint, also report oi our
Trade-Mark Bureau, are on tile in the Secretary's
Office :
COVERWF.LL--Seidlitz Varnish Company, Kan
sas City Mo., for titanium oxide paint.
TIX-O-RED iwith design of tinner's snips)--The
Ferbert-Sehorndorter Co.. Cleveland. O., for paints.
HASCO tin diamond design)--Hansen Glass &
Paint Co., Sioux City. la., tor paints, varnishes, enam
els. kalsomines. stains, etc.
FL'LLCOTE--Pratt & Lambert, Inc., Buffalo,
N. V.. for varnish.
PROCESSED OIL FINISH--The Sherwin-Wil
liams Co., Inc.. Cleveland, O., for protective, decorat
ive and sanitary coating for wood, metal, etc.
WEAR PROOF--Joel T. Painter Company, Mc
Keesport, Pa., for paste paints, driers, enamels and'
stains.
ARMOR BRAND (with picture of knight on horse
back)--Joel T. Painter Co., McKeesport, Pa., for
paints, paste paints, driers and varnishes.
KNO-GLOSS (representation of Egyptian mummy)
--Joel T. Painter Co., McKeesport, Pa., for flat wall
paints.
STAR BRAND (with star)--Joel T. Painter Co.,
McKeesport, Pa., for mixed and paste paints.
FESCO (in six-sided figure)---The Ferbert-Schorn-
dorfer Co., Cleveland, O., for paints, varnishes, stains,
driers, etc.
ANACONDA (with lightning radiating from word)
--The Glidden Company, Cleveland, O., white lead,
paste, dry and liquid.
NOVASPAR--Charles Novak 8c Son, Chicago, III.,
for varnish..
SEALABESTOS--Elk Paint Co., St. Louis, Mo.,
for liquid and plastic roofing cement.
SAVAKOTA--Charles M. Childs & Co., Inc.,
Brooklyn, N. Y., fur interior and exterior paints.
OLflME--E. M. & F. Waldo, New York City, for
metallic brown oxide.
KROMETONE--E. M. & F. Waldo, New York
City, for burnt sienna, yellow ochre.
WHERE THE PROMISE IS FULFILLED--Re
public Varnish Co., Newark, N, J., slogan.
SAND-A-KOTE--Cincinnati Varnish Co., Cincin
nati, O.. for sanding surfacer, liquid and paste.
ERIELASTIC--The Tropical Paint & Oil Com
pany, Cleveland, O., for paint.
REXOKOTE.--The Tropical Paint & Oil Co.,
Cleveland, O., for paints.
PRO-TEK-TOP (with picture of auto top)--Far-
rell-Calhoun Co., Memphis, Tenn., dressing for auto
tops, all leather goods, side curtains, upholstery.
DENSATITE--Kuhn's Paint & Varnish Works,
Houston. Tex., for paste paints.
NEVERBREAK--Republic Varnish Company,
Newark. N. J., for varnishes, enamels, etc.
WESTERN CLIMATE (picture of mountains)--
Idaho Glass 8c Paint Company, Pocatello, Idaho, for general line of paints.
FEL-TONE--Felton, Sibley Sc Co., Inc.. Philadel phia, Pa., tor graining stain and flat wall paint.
PORO-PRIMER -- Cheesman - Elliot Co., Inc., Brooklyn. N. Y.. for paints, fillers and stains.
ALL USE VARNISH, 100% PURE--The SargentGerke Co.. Indianapolis, Ind., for varnish.
XU-KAR--Dean & Barry Co., Columbus, O.. for automobile enamel.
Each week there is published in the REGISTRATIONS "Official Gazette" of the U. S. PatTHROUGH JJ. S, ent Office of the trade-marks which. PATENT OFFICE after examination appear to be en
titled to be registered. This is the official public notice, and gives the opportunitv to any person who believes he would be damaged* by the registration to oppose the same by filing notice of opposition within 30 days after the publication in the "Official Gazette" of the mark sought to be registered.
Complete information will be given by the Secretarv upon request. The following marks were published in the "Official Gazette" between January 31, 1922, and March 28, 1922:
FOR REGISTRATION UNDER ACT OF 1905
In the Paint and Painters' Materials Classification:
Water-Tite (with picture of frog)
Elefante
Econo World Wonder (repre
sentation of globe) Opaline Eureka A. C. E. Miller's Gold Seal Premo Alpha Blak-En-AI Day (representation of
Sun and rays above sur face of water) Satinfiat (in design) Colora Bird (picture of) Joy Jiffy Debutante Gold Bond
Berryspar Renovite AU-in-AlI Re-Neer (in design) Renol (in design) 20th Century
Flex-A-Tile Renamel
L'Abeille (with design of bee)
Waxall (with design) Champion Floor-Ine Klevekote Kwalitv Keat
ings NL National Laboratories Cane (picture of) Degrah (superimposed on
picture of a lamb) Sanicoat A Porusfil Auto-Aids Rivalac (on Pennant) Lykglas Renual Elysian Di*tz-Lac M (in triangle) Permcl
Sole-Proof Zinlac Zinvar L'nispar Le-Ox (within circleO
In the Brush Classification:
Premiere Ivory Felkim Pit-A-Pat-Puff Dixie Shawnee
Otocloth
Wilstand Natureile North Ridge Virgin (picture of gii
N10898.01
Bu l l e t in No . 26 NATIONAL PAINT. OIL AND VARNISH ASSOCIATION. INC.
April. 1922
BUREAU OF TRADE MARKS
Little Indian
Jim Dandy
Superior
Win-Er
Mitty
Sanitax
Elwell Brush Company
I in a diamond design )
The following copies of registration certificates is
sued by the U. S. Patent Office are now on file in our
Trade-Mark Bureau:
ACT OF 1905
Issued in January, 1922: WearEver, Keno (with design), Mich-A-
Lac, O. O. D., Proof Products, Standard, Kut Kwick, Winsor & Newton, Standard (in design).
Issued in March, 1922: Aurora, Aquad, Amtraco,
Permafill, Ivoroyd, Steelcoat, 4t5, Muronic, South Bend 60-40, O'Brien's Won-Day, Eagle, Solo it's a devil for dirt, Zilo, Smooth-On, Sco-Co (in wreath de sign), Socony, Aibanite, Veneero-Lac, Nucarto, Peer less, Asco, Oak Leaf (design of). Fairy (representa
tion of), Wear Proof Products (with design), Jordan's American Doughboy, Tnemec, Cactus, Rest-Tone,
Green Carnation, 3 Star Non-Rub (with design).
In the Brush Classification:
Issued in January, 1922: AA Circus.
Issued in February, 1922: Columbia Grafonola, B S, Western Good Luck Sign (design of), Fuller
(with design), Durbar (with design of elephant's head), Fidelity (on shield design). Cross (representa tion of).
Issued in March, 1922: Golden Gate, Masterpiece,
Penetrex, Bluebird, Kiddies Brush, SWP Covers the Earth, Quality Seal, Century.
FOR- REGISTRATION UNDER ACT OF MARCH 19, 1920
In the Paint and Painters' Materials Classification:
Lenox
Sealcote
Wonder-Paste
Florida Gloss
Pyra Kote
In the Brush Classification:
Rotating Brush
Coraltone
Sanitary Slicker
Azurtone
Perfection
"The Mop With Fingers"
The following copies of registration certificates is
sued by the U. S. Patent Ofifice are now on file in our
Trade-Mark Bureau:
Issued in February, 1922: Lenox, Pyra Kote,
Florida Gloss, Sealcote.
In the Brush Classification:
Issued in January, 1922: Wedge, Imperi (with de
sign of cotton boll).
Issued in February, 1922: Rotating Brush, the
Sanitary Slicker.
Issued in March, 1922: Perfection, Coraltone, Azur
tone.
A Paint Club was organized in
SNEW PAINT
Knoxville, Tenn., on March 8, with
CLBR IN
a charter membership of fourteen
KNOXVILLE
concerns. The new club voted to
affiliate as a constituency of the
National Association. This is the third paint club in
the State of Tennessee to organize and affiliate with the parent body.
Chairman Pitt, of our TransportaREDTJCTION IN tion and Classification Committee, BATES ON DRY advises as follows: "We have had EARTH PAINT up for some time with the steam
ship lines operating from North At lantic ports to Pacific ports the rates on dry earth paints, and are pleased to advise that, effective March 17, the rate of $1 per hundred pounds is reduced to $0.75 per hundred pounds, minimum carload weight 36,000 pounds. This ought to prove of substantial benefit to our Eastern manufacturers."
Chairman Pitt also sends the following message to our members:
"It has come to the writer's attention that certain fakirs are preying upon business houses by soliciting funds under the assurance of being able to accomplish a reduction on mileage books. These impostors are misrepresenting themselves, and one was recently caught at Norfolk, Va., fined and compelled to return the checks that he had obtained from local victims. He represented himself as an agent of the Interstate Travelers' League, 80 Wall Street, New York City. Our members should be cautioned at once against solicitations of this kind. The Traffic Committee of the Association, the Chamber of Commerce, and the National Industrial Traffic League are using every legitimate means to bring about a reduction in passen ger fares through the inauguration of the system of mileage books. These dishonest solicitors haven't any influence whatever with the railroads, and any propo sition that is put before any of our members should be very carefully scrutinized and, if possible., the party in question should be detained and a report made to the authorities, so that they may apprehend and prose cute such frauds." We have received notice from the Department of Commerce, Bureau of Foreign and Domestic Commerce, that in preparing customs form 7525, "shipper's export declaration," which is filed at the Custom House at the port of exportation for compiling export statistics, it is important that a distinction be made between:
Spirit varnishes,
Oil varnishes, and
Other varnishes.
The Ninth National Foreign Trade
FOREIGN TRADE Convention will be held in Philadel-
C0KVENTI0N
phia, May 10, 11 and 12, 1922. Its
central theme will be the financing
and expanding of foreign trade. This convention will
study the means of promoting the necessary restora
tion of the power of production and consumption in
all the great markets of the world; it will examine the
conditions confronting international commerce; it will
obtain the judgment of leaders in business, finance
and industry on many matters of vital consequence to
the American people. The N. P.( O. & V. A. will be
represented by delegates.
PNYC00001755
Bu l l et in No . 26 NATIONAL PAINT. OIL AND VARNISH ASSOCIATION. INC.
April, 1922
The National Paint, Oil and Var-
NATIONAL
nish Association played an impor-
FEDEEATION OF tant part in the National Construc-
COKSTEUCTION tion Conference held at the Drake
INDUSTRIES
Hotel, Chicago, April 3-5, inclusive.
Our President, Mr. Ernest T. Trigg,
who is also President ui the National Federation of
Construction Industries, presided at the various ses
sions.
An exhibit was displayed, showing some of the for
ward steps which are being taken by the paint and varnish industry,
1. Quality. CREATING THROUGH CO-OPERATIVE EXPERIENCE BEST POSSIBLE PRODUCT FOR PUBLIC USE. Maintaining finest physical and chemical re search laboratories on paints and varnishes in the world. Conducting research developments of raw ma terials. Make improvements in process of manufacture. Durability tests.
2. Economy. BENEFITING PUBLIC THROUGH RE DUCING MANUFACTURING COSTS. A--By reduction of overhead through quantity production. B--By improved manufacturing processes. C--By eliminating waste through discontinuing unnecessary shades and sizes, and the ex changing of experience through Production Men's Clubs.
3. Ethics. MAINTAINING HIGH BUSINESS STAND ARDS THROUGH OPERATION OF UN FAIR COMPETITION BUREAU.
4. Efficiency. REDUCING BUSINESS HAZARD BY MAK ING AVAILABLE EFFECTIVE COST AC COUNTING METHODS. (.Chart displaying material issued.)
5. Legislation.
CONSTRUCTIVE LEGISLATION FOR THE BENEFIT OF THE TRADE AND IN THE PUBLIC INTEREST.
Certain bills that have been promoted, or'cer tain bills that have been killed that are in the public interest.'
6. Nomenclature.
AVOIDANCE OF MISUNDERSTANDING THROUGH STANDARDIZATION OF NO MENCLATURE.
Describe circular No. 42 on Educational Bureau.
7. Fire.
REDUCING FIRE HAZARD BY INSPEC TION, EDUCATION AND INSURANCE.
Show several charts describing Paint Trade Mutual Fire Insurance Co.
8. Civic Improvement.
PROMOTING CIVIC CLEANLINESS AND PUBLIC HEALTH BY CO-OPERATING WITH PUBLIC. OFFICIALS AND CIVIC OR GANIZATIONS IN PROMOTING CLEAN UP AND PAINT UP CAMPAIGNS.
9. Coordination.
GEARING AN ENTIRE INDUSTRY TO ONE COMMON OBJECTIVE.
A--By adopting the object, "Make 1922 the Greatest Paint and Varnish Year," as the first step toward doubling the industry by 1926.
B--By the organization of "Save the Surface" Salesmen's Clubs.
C--By organization of S. T. S. Dealers' Associ ations.
D--By having committees in each city to stim ulate action and guide co-operative effort. These committees include master painters, dealers, jobbers, manufacturers and sales men.
10. Advertising. MAKING CONTINUOUS QUANTITY PRO DUCTION POSSIBLE BY EDUCATING PUB LIC TO THE ECONOMIC NEED FOR PAINTS AND VARNISHES. Save the Surface Campaign Exhibit.
PN*C00001756
Bu l l e t in No . 26 NATIONAL PAINT, OIL AND VARNISH ASSOCIATION, INC.
April, 1922
REGIONAL MEETING OF WESTERN ZONE MEMBERS National Paint, Oil & Varnish Association, Inc. PORTLAND, ORE., JULY 13-14
During1 the recent visit of your President and Secretary to the Pacific Coast, a strong sentiment developed among-t the various constituent Paint Clubs and individual members of the Association that it would be very advantageous to arrange an annual regional meeting of Western members at some con venient place in the West or Northwest.
To this end a meeting was held, in San Francisco to discuss the matter, which was attended l>v representatives of local Paint Clubs from Los Angeles. San Francisco. Portland. Seattle. Salt Lake City and Ogden, and after a thorough discussion of the subject it was decided to hold a meeting of the Western membership in the National Association at Portland, Ore.. Thursday and Fridav, lulv 13 and 14.
It i- distinctly understood that this meeting will be strictly REGIONAL in its nature, and while trade problems peculiar to the Western section of the country will be dealt with, the meeting will be held under the auspices of the National Paint. Oil and Varnish Association and will be under the imme diate direction of Regional Vice-President F. M. Briniustool of Los Angeles, Cal.
The Western zone of the National Paint. Oil and Varnish Association includes the following >tau <: Washington, Oregon. California. Nevada. Idaho. Montana. Wyoming, Utah. Colorado. Arizona ami New Mexico. Members of the Association residing in those States--whether affiliated with local Paint Clubs or as individual members of the Association--are cordially invited to attend this meeting.
The headquarters will be at the Multnomah Hotel. Portland. Ore. Business sessions will necu'w the morning of both Thursday and Friday. July 13 and 14. On the evening of the 13th a tmm>t< r "SAVE THE SURFACE" session will be held, at which time "The World's Greatest Film--Paint and Varnish," will be shown. Suitable entertainment features will be arranged for the afternoons nf Thursday and Friday., and on the evening of the latter date a banquet and dance will be held.
Special rates have been arranged with the Multnomah Hotel *13 follows:
Rooms without bath--single................. .................
$2.00-$2.50
Rooms without bath---double....................................
3.90- 3.50
Rooms with bath--single............................................$3.00-$3.50-$4.Q0-$5.Q0
Rooms with bath--double......................................... 4.00- 5.00- 6.00- 8.00
Two rooms, with connecting bath, 2 persons.. .
$6.00-$7.00
Two rooms, with connecting bath, 3 persons.. .
7.00- 9.00
Two rooms, with connecting bath, 4 persons.. .
S.00-10.00
Parlor suites............... .................................................
$10.00 per day
During the months of June and July there is a heavy tourist business in that section i.f tin the country, and it is therefore advisable that our members make early reservations for accommoda tions. Come and bring the ladies. Further details of the meeting will be announced later.
The Portland Committee in charge of details is composed of:
, P. C. Patterson. Chairman. E. D. Timms. E. H. Morgan.
GEORGE V. MORGAN. Secretnrv
PMtCOO001757
fatimrci Jfattti (tl nnh larttiaij AsHunatunt * (INCORPORATED)
Executive Committee 1921-1922 ERNEST T. TRIGG, President, 322 Race St.. Philadelphia
Vice- Presidents
MARCH G. BENNETT. Boston
R> S. WESSELS, Atlanta
R. V. THOMAS, Chicago
F. M. BRININSTOOL. Los Angeles
GEORGE HENDERSON, Montreal
O. E. BREINIG. Treasurer, Hoboken
GEORGE V. HORGAN, Secretary, New York
S. MARSHALL EVANS, New York
OFFICE OF THE 3ECBETABY 11'1 Muillson Avenue
Teleokoue Murray Hill QMS
BULLETIN No. 26
April, 1922
PRESIDENT'S LETTER
TO MEMBERS NATIONAL PAINT, OIL & VARNISH ASSOCIATION, INC.:--
Secretary Hurgan and l have just returned from a trip South and West, including certain Pacific Coast points, during which the Paint Clubs ut the following cities were visited:
MEMPHIS NEW ORLEANS HOUSTON
LOS ANGELES SAN FRANCISCO SALT LAKE CITY
DENVER OMAHA KANSAS CITY
'Hie trip was a must satisfactory one in every way, and I hope that some good in the interest <>f tinentire industry has been accomplished by it. The courteous attention and interest at all points uus most gratifying, and buth Mr. Morgan and myself are deeply appreciative of it ail.
The nature of the meetings at all points was different than it has been in the past, in one partic ular. namely, that in addition to the attendance of the members of the local clubs, all other local factorin the industry were invited to attend and did so in large numbers. These included--in addition t<< manufacturers and jobbers--dealers, painters, architects and salesmen traveling in nearbv territories. The meetings at the different points ranged from ISO to approximately 700--the number in attendance at the Can Francisco meeting.
There is no doubt but that a new spirit is abroad among the Paint Industry of the entire country. A new appreciation ut our importance to the property owners of the country and a greater realization <if the possibilities in the Paint and Varnish Industry is arousing all of us to greater action and greater results.
The report of manufacturers and jobbers at all points was very favorable. Business is better and there is a more optimistic feeling so tar as the future is concerned. This is not a feeling of expecting a boom in business, but rather a sober realization of the fact that gradually and by slow stages sub stantial and permanent improvement is being wrought and an assurance that this kind of slow but sure development is infinitely better for the long puli than a temporary spurt--the reaction from which would quite likely be much more disastrous than an}- good temporarily resulting.
The slogan, MAKE 1922 THE GREATEST. PAINT AND VARNISH YEAR," is an objective to which practically everyone in the industry seems to be applying themselves, and the spirit of de termination back of it is contributing very largely to the generally improved conditions in our industry and bespeaks for the industry as a whole a most substantial increase in its 1922 volume.
P*C0Q0
75a
Bu l l e t in No . 26 NATIONAL PAINT, OIL AND VARNISH ASSOCIATION. INC
April. 1922
The "NATIONAL CLEAN UP AND PAINT UP'' Campaign this year continues with even increased im petus its growth in public favor that began ten years ago. Our members see this at first hand in their campaigns in the Paint Club cities, in forty of which (or all but perhaps a half dozen not yet reporting) the local campaign* are now- running full tilt or will open within a week or two.
Greater New York and all its vicinity is succumbing to the campaign lure, despite the difficult problems that the great metropolis and its environs have presented to the zealous campaigners for this cause. The most formidable of these have been overcome this year, and in a proclamation just issued by Mayor Hvian "a general spring cleaning and painting campaign is hereby ordered." to begin May 1. The Mayor also "directs that all forces of the city, such as the Departments of Fire, Health, Tenement, Police and Street Cleaning, he used in complete co-operation" for the campaign's success: and he requests the similar co-operation of all the commercial and civic interests and of citizens generally. The co-operation of the trade represented in the Paint. < >i| and Varnish Club of New York has been invited for specific performance and opportunity.
While these campaigns in the Paint Club cities are claiming the immediate interest and personal effort ot our members, the general campaign work that, as Chairman J. P. Thorny of the Finance and Audit Committee declares, is of much greater importance and value to the trade, is going on with unexampled success in the thou sands of other cities and towns through which the trade's products are so largely distributed. Already this year the National Bureau in St. Louis has been unable to supply the demands of dealers and master painters for various kinds of advertising material for which the money was enclosed. This because of the exhaustion of the stocks so carefully bought with the funds in hand in January.
The co-operation of the American Legion is a big help to the campaign this year and the success of this joint effort, in providing employment, as attested in accompanying letter from Director Owslev, will be a matter nf gratification and patriotic pride to all our members.
Th e Ame r ic a n Le g io n
NATIONAL HEAOaUARTCftS MCMlOlAN Li't OOILO'HO IMDlANAFOtlS.IMO.
IN 0CRI.V nc.r t* TO o*u xO NO 659-4
troll 25, 1922.
r. Allan V. Olarfc, flhairwan, fatioaal "Olttn tjp and paint Up* Campaign Bnrm, pontiao Building, Rt. Loula, Mlasouri.
Xy daar xr. Clark*
Tha progress sada tins far tn tha Amor loan Lagloa*a Rational anploy nt Orira 1> aort gratifying and your Rational Claaa up and paint up Campaign Burasn baa contributed largaly to tha raooasa of tha orauat. xany thousands of unwnployed ast-sarvloe man h&ra baan pat to work hut thart yot raaains a very largo stnbar unaoployod. To foal sura that your bulletin boa emphasised tha Justtoo of tha Legion*a olaia at far as within your power lias hot It la tha right thing that thasa ax-eerrioe can ba taken oara of hy laerloaa industries wharawrar possible. Tha Legion daslras to drlra on harder aad to put aora wen to work* Vo art redoubling our afforts. Hay wa not aak that you alao strengthen your anarglea and notify all Mployara to ooaaidar sarioualy tha taking on of a few axtra nan, if not penaafestly, than for temporary work, This la tha particular aaaaon in whioh Jasrloa oaa "wash har faoa, olaaa up and paint up aad baautlfy herself.* tat tha non who brought home a alaaa riotory To isarloa during tha war, halp *olean har up* this year. Tha months of jpril, lay and Jtuss will ha axoallaat tUaas for thia osapeign of eking Jjserloa haautlfol, to ha oarrled on.
PNYC00001761
--^
Bu l l e t in No . 26 NATIONAL PAINT, OIL AND VARNISH ASSOCIATION. INC.
April. 1922
STATISTICAL CONFERENCE
At the call of Secretary Herbert Hoover of the De partment of Commerce, a conference of representatives ji trade associations was held in Washington on the 12th inst. for the purpose of obtaining a list of trade associations who will furnish voluntarily to the De partment of Commerce the classes of statistical infor mation determined upon between the Department of Commerce and the Department of Justice. A full discussion was held in consideration of the means and methods which may be best adapted for collecting and forwarding to the Secretary of Commerce, for disseminating, the classes of statistical information
outlined, etc. The National Paint, Oil and Varnish Association
was represented at the conference by President Trigg, Chairman E. J. Cornish of the association's Sta tistical Committee, and the following members of the committee:
H. $. Chatfield. Frank Waldo, John Henry Coon and your secretary.
Chairman Cornish made the outstanding address of the conference and in view of its great importance the same is here reprinted verbatim:
The National Paint, Oil and Varnish Association (the oldest trade association in the United States) has recommended at its last six annual conventions that the various sections of the association, representing the several groups in the industry, communicate at regular intervals to the office of the secretary of the association full statistical information of the industry for publication in the trade and statistical press and monthly bulletins of the association; also to the De partment of Commerce, Federal Trade Commission and Federal Reserve Banks.
In the great mobilization of industry during the war many manufacturers found themselves, in com pany with their competitors, arguing that theirs was an essential industry--properly entitled to coal and transportation. They also found themselves submit ting cost sheets on forms approved by government officers, and reporting location and capacity of their plants, annual output, stock on hand, sales and prices. There was no preconceived plan to form a trade asso ciation--it simply took form and became. Every one's secrets {\i anyone had any secrets) were of necessity communicated to his competitors--the only one from whom he desired to conceal them. Evervone was surprised to learn that his competitor was not a liar or a crook (as he had frequently been rep resented to be by salesmen), but, on the contrary, was a gentleman imbued with the same ideals of business ethics as himself, and very companionable by reason of their mutuality of interests. What was
more interesting and surprising was that they found that the disclosures of their innermost secrets did not prove to be damaging, or rather they found that secrets of real value are already known to their com petitors.
At the close of the war the associations were nat urally continued because they had proved injurious to none, advantageous to all. The advantages of the associations are:
First: It enables each one to know the basic tacts of his own and kindred industries, so that in forming his own business policies he may act intelligent!v and safely.
Second: It raises the standard of trade ethics. No man ever does that of which he is ashamed if he knows that in the near future he will meet a gentle man whose good opinion he desires, who will know' of the shameful act.
Third: It gives stability to business. As Judge Carpenter expressed it, "It enables one to sleep of nights." This not as the result of an agreement or understanding, but because--where all of the im portant facts are known--reasonable men are not likclv to draw therefrom radically different conclusion* as to what their business policy should be.
Fourth: It permits those countless economics and advantages possible to voluntary co-operation where each one retains complete freedom of action. Among these are research and educational work, gathering of trade statistics and information, co-operative trade promotion and advertising, standardization of prod ucts and containers, co-operative insurance, reforma tion of trade practices, transportation and classification charges, protection of industry from the evils of adul teration, deceptive advertising and other frauds, etc., etc.
It has been generally understood that such associa tions are not illegal if there is no agreement ir un derstanding fixing prices, limiting output or dividing territory, and that the information given as to prices and stocks was statistical, referring to past and present facts that could not then be changed.
The criticism of these associations has been that they resulted in higher prices, tending to increase the cost of living, and that the good features of the asso ciations were mere camouflage to hide illegal com binations in restraint of trade.
Of course, in so far as the associations brought com petitors into each other's presence, they created an opportunity to make illegal agreements or under standings. The same would be true of a convention, or dinner, or any other occasion where competitors meet. Probably the number of illegal combinations
PNYC00001759
Bu l l et in No . 26 NATIONAL PAINT. OIL AND VARNISH ASSOCIATION. INC
April. 1922
has been greatly exaggerated. Such illegal agreements
are not at all necessary to the usefulness of the asso
ciations. The fact that most of them invited atten
tion and criticism by sending minutes of their meet
ings to the Federal Trade Commission indicates a
belief on their part in their own innocence.
There is absolutely no evidence that prices have
been unduly increased !>v these trade associations.
There are no companies, members of such associations,
whose published statements indicate that they have
been making undue profits. Many associations ceased
to function in the spring of 1920 when their legality
was questioned by the Attorney-General. Prices of
manufactured articles have not declined since then
to any greater extent than can be adequately accounted
tor by the decline in the costs of doing business. High
compensation to laborers,* office force, salesmen and
managers, high rents, increased freight rates, high and
uncertain taxes--these facts account for high prices
and high cost of living without attributing crime to
anyone. However, the belief that trade associations
are simply price-fixing associations in disguise is so
prevalent that suggestions are multiplying as to the
means of preserving the advantages of such associa
tions without the possibility of any of them degen
erating into illegal combinations in restraint of trade. Three remedies have been proposed: First, the re
peal of the Sherman Law. Without doubt, the Sher man Law has removed two of the most frequent in ducements to price-cutting. Under free conditions competitors do not cut prices just to be competing; they do so because they believe it to be advantageous. One frequent inducement to price-cutting is to reduce the profits in the industry to such an extent that a competitor's properties can be bought at less than their value. Another inducement to price-cutting is to demoralize business to such an extent that com petitors will buy out the price-cutter--not at the proper value, but at the "nuisance value" of his prop erties. The Sherman Law effectively removes these two inducements to price-cutting. In like manner everyone desires that inasmuch as he himself cannot buy the properties of a competitor, any one who does so shall pay the highest price obtainable therefor, so as not to have a new competitor embark in the busi ness at a reduced capital investment. The Sherman Law, therefore, furnishes an inducement to the stronger competitor not to reduce prices to a point that would cause the lesser competitor to fail. Of course such reasoning is shallow and short-sighted. Sherman Law or no Sherman Law, sooner or later every company will learn by experience that, to give permanency to its profits, its prices must be so low that new capital will be deterred from embarking in the business--even though the aggregate of the small profit, per unit, makes the total profit of the large es tablished business satisfactory. Inasmuch as the public believes the Sherman Law advantageous, and both large and small companies look upon it as a pro tection, and the farmers and laborers have been ex empted from its operation, no one actively seeks its re peal--except students of political economy who have only a general interest in it. Its repeal, therefore, is
not likely to be seriously considered--notwithstanding the very able arguments appearing in the press.
Another proposed remedy is to empower the Fed eral Trade Commission to license and regulate all trade associations and prescribe definitely and dearly what such associations may or may not do, and prevent all associations not so licensed. This plan has been highly commended by many, and may prove to be the least objectionable solution of the trouble. The criticisms of it are that it is essentially socialistic. It is another form of State control and State interference with busi ness freedom. The commission might come under the influence of the people to be regulated, or might be come tyrannical and demagogic, and influenced by political considerations. It is impossible to state at this early date what the reaction of the public to this plan will be. Diminishing profits and the tendency of States to find ways to tax and impose restrictions and espionage on corporations engaged in interstate com merce are inclining many business men to favor Fed eral incorporation or Federal licenses to do interstate business. While such centralization of power in anv governmental body is theoretically objectionable, it might be much more satisfactory than to be subjected to the interference of several Federal departments and of many States.
The last proposed remedy is to permit trade associa tions to gather the information desired, so that the members may have comprehensive, authentic and timely information as to the basic facts of their busi ness--subject to the restrictions of the laws against agreements and understandings in restraint of trade as developed by the courts, and subject also to the provision that such information shall at the same time be tabulated and published, and made available alike to producers and consumers. The National Paint, Oil and Varnish Association has for five years recom mended this to the several sections of the paint and varnish industries included in its membership. It is believed that the advantage of knowledge' of all es sential facts which each one must give regarding his own business in order to get similar information from others and make the aggregate statistics accurate and useful would be sufficient to induce everyone to con tribute his quota of information. Publicity would pre vent any association doing anything deserving of censure. This remedy requires no new laws. It leaves business relatively free.
At one time it was believed that the Federal Trade Commission had jurisdiction to receive reports and take appropriate action in case it found an agreement in restraint of trade existed. It oublicity had been re quired there would probably have never been criti cisms of a trade association. The information gath ered by trade associations is necessary to the efficiency of the Secretary of Commerce and the Federal Re serve Banks, and I sometimes think that the legislative and judicial departments of the government would act with greater wisdom if the statistical information gathered by these associations were published and ac cessible. Every trade paper seeks it. Every writer on economics must have it. As stated, it needs no new law, but simply to educate the courts and legal depart ments of the government and States that there is a good reason for such trade associations other than the opportunity they present to form agreements in restraint of trade.
pNrC0000l76
Bu l l e t in No . 26 NATIONAL PAINT. OIL AND VARNISH ASSOCIATION. INC
April. 1922
You will be interested in knowing
TO LOCAL SATE that through the efforts of local Save
THE SURFACE the Surface Committees 86 firms
COMMITTEES
have signed the new investment con
tracts fur a period of five years since
Januarv l. 36 ui whutn were not investors before.
The une-eighth ut one per cent, plan was chosen by
35 manufacturers and 26 chose the classification basis.
The additional 25 contracts came from jobbers. It is
interesting to note that the majority of manufacturers
prefer the percentage basis.
Los Angeles is the first paint club to secure 100 per
cent, of its members on the new investment contract.
They are all on the percentage basis. The National
have the Surface Committee is very much gratified
with the success of our committees in getting these
new contracts. Still it seems that were all the com
mittees in action more should have been accomplished.
Are you. or any member of your committee, holding
any of the contracts your committee lias secured until
your interviews are completed? If so, please send
those you have at once. Every contract received at
the Save the Surface Headquarters Office. Philadel
phia. makes it ea.-ier to secure another one. Please
undertake first to secure investment contracts from the
important manufacturers in your territory. This is
important.
The reports from various committees indicate that
a large majority of the trade heartily approve the Save
the Surface Campaign and the objective. Some have
advanced some minor objections and because of these
have put off signing. Point out to these people that
no big movement of this kind can be launched with
out some slight feature that we would do differently,
but perhaps not more effectively.
Let's all impress upon those we interview, who put
up resistance against signing the contract, the impor
tance of forgetting their objections, which in the end
will not limit the effectiveness of the campaign. Re
member. it is only $1.25 per $1,000 that this is costing
the manufacturer to put it over big, and we are asking
only 40 cents per $1,000 from the wholesaler and the
broker who supplies raw materials to the manufac
turer. This is a small enough investment if viewed
from any angle, or if nothing more were done than
to set the objective for 1922 and the next five years.
It should be kept in mind that only contracts for a
period of five years are accepted from manufacturers
and jobbers.
I have asked Save the Surface Headquarters to send
you the Regional Bulletin each month. It is hoped
you will read the report of the progress of the cam
paign appearing in it each month, and that you will
send any reports to Mr. East regarding your activities.
In this way many of the non-investors who received
this publication will see from month. to month the
effectiveness of the work that is being done in their
behalf.
Yours to MAKE 1922 THE GREATEST PAINT
AND VARNISH YEAR.
C J. ROH,
Chairman. Save the Surface Committee.
The following new members have re-
NEW
cemly joined the Association:
MEMBERSHIPS
Paint. Oil and Varnish Club of Nezv
1 'ork--Berry Brothers. Dumont Paint
Mfg. Co., Inc.. Jayne & Sidebottom, Inc.
Paint and Oil Club of Nciv England--The Rossville Co., John W. Masurv fit Son. Balfour. Williamson Co. __ Pittsburgh Paint, Oil and Varnish Club--Felton, Sibley Co.. Falk Co., Pure Oil Co.
Paint. Oil and Varnish Club of Knoxville, Penn.-- Spencer Kellogg Co.. Sterling-Crumbliss Hardware Co., Woodruff Hardware Co.. Pittsburgh Plate Glass Co.. Sargenc-Gherki Co.. S. B. Luttrell Hardware Co.. Pure Paint & Varnish Co., Lowe-Hord Hardware Co., Green wood Carpet & Decorating Co.. Wright-Cruze Hardware Co.. Chas. E. Hunter & Co.. Chapman Drug Co.. Hunter
Eckle. The Sherwin-Will iams Co. IVichita Paint. Oil and Varnish Club--Havnes. Miller Paint and Glass Co.
St. Louis Paint, Oil and Varnish Club--Rubbers Co.. Thibaut & Walker Co.
Louisville Paint Oil and Varnish Club--Hanna Paint Mfg. Co.. Strasse! Gans Paint Co.
Paint. Oil and Varnish Club of Chicago--E. T. Stille Ik Co.
Buffalo Point, Oil and Varnish Club--Bison Plate & Window Glass Corp.
Minncapolis-St. Paul Paint, Oil and Varnish Club-- Pratt & Lambert. Inc.: Thompson Yards. Inc.: Turn City Varnish Co., and Glidden Varnish Co.
Philadelphia Paint. Oil and Varnish Club--Rubberset Co.. Devoe & Ravnolds Co., Inc.
Individual Memberships--Rinker-Deas Paint Co.. Au gusta. Ga.; British America Paint Co., Ltd.. Victoria. b. e
At the annual meeting of the
VIRGINIA
Philadelphia Paint, Oil and Yar-
LEGISLATI0N
nish Club, held on March 8. the fol
lowing resolutions were unanimously
adopted:
"Whereas. It appears that the Virginia Retail Hard
ware Association, supporting the proposed Pure Paint
Law before the Virginia Legislature, is reported to
have stated that `The Public and Paint Dealers arc
being defrauded,' and the Department of Agriculture
at Washington. D. C., was reported by them to say
that `the fraud practiced upon the public in the matter
of net weights and measures of paint alone amounts
in value to more than the worth of the entire cotton
crop'; and,
"Whereas. It appears that the Virginia Retail Hard
ware Association, in further support of this bill, is
reported to have stated that 'the proposed Pure Paint
Bill had been expressly approved by the Cnited States
Supreme Court': be it. therefore
"Resolved, by the Philadelphia Paint. Oil and Var
nish Club, Member of the National Paint. Oil and
Varnish Association, That these statements he
branded as untrue, unfair and absurd, and are a libel
on the paint industry; and, furthermore, that a firm
demand be made to the Virginia Retail Hardware As
sociation for information as to the authority for these
statements, in order that the good name of the paint
industry may be cleared of these charges: be it fur
ther
"Resolved, That a copy of this resolution be sent to
the following: The Secretary of the Virginia Retail
Hardware Association, 602 E. Broad Street. Rich
mond. Va.; the Secretary of the National Paint. Oil
and Varnish Association; the Secretary of Agriculture
at Washington, D. C.; Hardware Age, and to the
National Hardware Bulletin."
PNf 000001762.
,,l et in No. 26 NATIONAL PAINT. OIL AND VARNISH ASSOCIATION, INC.
April. 1922
The year 1922 is to be one of real PAT7TT TRADE co-operation among the members of MTTTUATi FIEE our National Association. Clean Up INSURANCE CO. and Paint Up Campaigns are mak
ing a wider appeal than ever before, and the trade as a whole is taking a lively interest and giving its financial backing to the Save the Surface Campaign with the object of making 1922 the Greatest Paint and Varnish Year.
The Paint Trade Mutual Insurance Co. was planned to be and is a co-operative movement fathered by the National Paint, Oil and Varnish Association and de serves your enthusiastic support. Last year, in spite of a national fire loss greater than ever before, your company paid its losses promptly, covered its ex penses and added a small but gratifying amount to surplus. If this result can be accomplished with poli cies from 320 members of the National Association, how much faster the surplus would grow if every one of the 1,085 members would do their share.
The company, through bulletins and otherwise, is trying to reduce the fire hazard by urging the policy holders to ever keep in mind the necessity of "good housekeeping/' but more than this is needed. We must underwrite more business, and those that are with us must increase the lines which they now carry. We must have a larger premium income. It was only the other day that one of our policy holders said he would gladly take out more insurance with us, but thought we had limited him to a certain amount. This was true two or three years ago, but conditions have changed, and on good risks we have facilities to take on more business than ever before.
One of the old line insurance companies advertises that it is good business practice to buy fire insurance by name and trade-mark. This is good advice, for as a rule we are ignorant as to the standing of the com panies writing our insurance. It should instill a com fortable feeling to know that you can insure in a com pany of which you are a part and whose Board of Directors contains the names of men with whom you are personally acquainted and in whom you have con fidence. The responsibility for the management and development of the Paint Trade Mutual Company this vear rests upon the following:
PAINT TRADE MUTUAL FIRE INSURANCE CO.
Dir:c(ors
\V. A. Alpers--Cleveland Window Glass & Door Co. March <5. Bennett--Samuel Cabot, Inc. Chas. W. Brown--Pittsburgh Plate Glass Co. Charles R. Cook--Cook Paint & Varnish Co. Howard B. French--Samuel H. French & Co. Howard J. Greene--Oliver Johnson & Co.. Inc. Luther Martin--Wilckes. Martin. Wilckes Co. Geo. C. Morton--Carpenter-Morton Co. S. L. Sulzberger--Enterprise Paint Mfg. Co. Ernest T. Trigg--John Lucas & Co. R. (A Walker--The Thibaut & Walker Co.
TVcrc/tiry
Charles C. Perrin. 137 S. 5th St.. Philadelphia, Pa.
. ldi'isor\< Directors
National Varnish Mfrs.'Assn.--E. H. Hancock. Lou isville. Ky.
National Paint. Oil and ^Varnish Assn.--Ernest T. Trigg, Philadelphia.
Paint Mfrs/ Assn --S. R. Matlack, Philadelphia, Pa
National Assn, of Paint Jobbers--R. McC. Bulline-
ton, Richmond, Va.
8
FIRE INSURANCE COMMITTEES
National Paint. Oil and Varnish Association R. O. Walker--72 Ninth St., L. !. City, N. Y.' J. A. Miller--1334 Dime Bank Bldg., Detroit, Mich. L. C. Stuckrath--1111 Galveston Ave., Pittsburgh.
Fred A. Jensen--130 N. Wells St., Chicago, 111. Paint Manufacturers' Association
March G. Bennett--Samuel Cabot, Inc., Boston, Mass.
C. D. Wettach--W. W. Lawrence & Co., Pitts burgh, Pa.
L. H. Mory--Arlington Mfg. Co., Canton. O.
National Varnish Manufacturers' Association Jas. B. Lord--Boston Varnish Co., Boston. Mass. E. W. Story--John Lucas & Co., Inc., Gibbsboro. N. J.
A. E. Warfield--General Varnish Co.. Louisville. Ky.
What is your re-action to this open letter? Will you give some of your time and energy to boost the company? Will you personally see that your concern places as much insurance with "the Paint Trade Mutual as it can take care of? We want during April and May one new policy from each of the 1,085 members of the National Paint, Oil and Varnish Association. Too much to ask! Why? Sincerelv.
PAINT TRADE MUTUAL FIRE INSURANCE CO.. R. O. Walker. President.
In accordance with the resolution NAVAL STORES adopted by the Atlantic Citv Con
vention last October, a meeting rep resenting 75 per cent, of the production of naval stores was held at Savannah, Ga., March 7 and 8. Regional Vice-President R. S. Wessels of Atlanta. Ga.. presid ing, with Chairman W. H. Crawford of the Associa tion's Naval Stores Committee present.
The successful results of the conference demon strated that the way to overcome differences of opin ion, eliminate prejudices, and pave the way for the ad justment of apparently unadjustable diversion of opin ions is to go about matters after the fashion of this conference.
At the beginning of the conference, the Chairman announced that the Harrison Naval Stores Bill-- which has been pending for several years and which had its opponents as well as advocates--had been scrapped.
As result of the meeting, a conference bill request ing Congress to legislate the PRESENT Glass types 'for rosin and the present standards of quality for tur pentine. as the official Naval Stores standards of the United States, together with an enforcing statute, is in course of preparation. This bill will designate tluproduct of gum of the pine tree as Gum Rosin and Gum Turpentine, and the product of the wood extrac tion as Wood Rosin and Wood Turpentine.
The meeting was unanimous in reaching the fore going conclusions. The new bill when prepared will be presented through the Georgia and Florida delega tion to Congress, and every effort is being made by the committee having charge of the' bill to secure its par age in the 68th (present) session of Congress.
PNYC00001763